SIP PRESENTATION

FACULTY GUIDE: Mr PRAVEEN KUMAR

MOHANTY
CORPORATE GUIDE: Mr ASHISH KUMAR
(GROWTH MANAGER) (INDORE & BBSR)
SUBMITTED BY: LINGARAJA MEHER
REG NO:22202032
MBA2
 INDEX
01 INTRODUCTION

02 Challenges and Opportunities

03 Solutions

04 methodology

05 Conclusion

06
OBJECTIVES Swiggy's objectives revolve
around increasing market
The first objective is 01 share, improving customer
to increase market experience, and expanding into
new markets.
share in the food
delivery market. To measure its performance
against these objectives, Swiggy
tracks metrics such as market 02
share and customer satisfaction.

LSwiggy aims to attract more

customers and become the
03 preferred choice for food
delivery in India.

By setting these objectives and

tracking relevant metrics, Swiggy can
assess its performance, identify areas
for improvement, and make strategic
04
decisions to achieve its goals.
 RESTAURANTS
AND HOTELS
METHODOLOGY

The provided text outlines a survey methodology

for collecting feedback and insights from
customers about their shopping experience at
Swiggy. The survey covers topics such as
customer satisfaction, visit frequency, preferences LOGISTICS
for additional facilities, and e-commerce usage.
The methodology involves conducting face-to-face (B2C)
interviews with customers, collecting basic
demographic information, and utilizing scales and
statements to measure satisfaction and
agreement. The goal is to gather valuable
feedback that can inform improvements and
enhance the shopping experience at Swiggy.

CUSTOMERS SWIGGY
SOLUTIONS

01
Customer-Centric Approach

02
Diverse Restaurant Partnerships

03
Efficient Logistics and Delivery

04
Promotions and Offers

05
Data-Driven Insights

06
Enhanced App and User
Experience
 SOLUTIONS

07
Partnership with Local Businesses

08
Sustainability Initiatives

09
Competitor Analysis

By consistently delivering a superior

experience, optimizing its processes,
and adapting to evolving market trends,
Swiggy can position itself as a market
leader, capturing a larger share of the
food delivery market and sustaining its
growth trajectory.
Methodology :
The provided text outlines a survey methodology for collecting
feedback and insights from customers about their shopping
experience at Swiggy.
The survey covers topics such as customer satisfaction, visit
frequency, preferences for additional facilities, and e-commerce
usage.
The methodology involves conducting face-to-face interviews with
customers, collecting basic demographic information, and utilizing
scales and statements to measure satisfaction and agreement.
The goal is to gather valuable feedback that can inform improvements
and enhance the shopping experience at Swiggy.
 Restaurant Partnerships and Cuisine Variety:*
- Both Swiggy and Zomato strive to partner with a
wide range of restaurants, offering customers a diverse
selection of cuisines and dining options.
competitive
- A competitive edge can be gained by having exclusive
partnerships with popular local eateries or international
edge between
chains that are not available on the other platform. Swiggy and
Customer Service and Support:*
- Prompt and effective customer service can Zomato in
differentiate one platform from the other.
Marketing and Branding:*
Bhubaneswar
- Strategic marketing campaigns that resonate with
the local audience can create a stronger brand
presence.
 Measurable Parameters to Monitor
Initiative's Performance
Improve Partner Collaboration:

- Communication Routes: Evaluated contact methods and recommended improvements.

Enhance Brand Perception:
- Brand Perception Analysis: Assessed brand perception and identified areas for improvement.

- Communication and Marketing: Created a communication and marketing strategy to align with
brand image.

These results provide actionable insights and recommendations to help Swiggy address problem
areas, improve collaboration, expand its reach, enhance brand perception, establish performance
metrics, foster innovation, and effectively compete in the market.
 PROMOTION
Promoting a service like Swiggy can involve various aspects, including designing pamphlets,
selecting distribution channels, and targeting specific audiences.
Here's a general outline of steps you could take as part of your internship project:

Understand the Goal:

Clarify the objectives of promoting Swiggy memberships through pamphlet distribution.
Use a tone that resonates with your target audience.
Select Distribution Channels:
Decide on the most effective distribution channels for your pamphlets.
Create a Distribution Plan:
Develop a comprehensive plan that outlines where and when the pamphlets will be distributed.
Consider the timing of the distribution to coincide with events or times when your target
audience is more likely to be receptive.
CONCLUSION
The business research conducted on Swiggy focused on various objectives including identifying
problem areas, improving partner collaboration, expanding geographic coverage, enhancing brand
perception, establishing performance metrics, fostering innovation and differentiation, and
conducting market and competitive analysis.
For fostering innovation and differentiation, the research focused on technology research,
market trends analysis, new product and service offerings, and business model innovation.
Lastly, conducting market and competitive analysis involved assessing the competitive
landscape, identifying industry trends and opportunities, analyzing best practices and creative
solutions, evaluating competitive strategies and positioning, and conducting market analysis
and segmentation.
In conclusion, the business research conducted on Swiggy addressed various objectives and
provided valuable insights and recommendations for improving operations, collaboration,
expansion, brand perception, performance monitoring, innovation, and market analysis.
LEARNING FROM THE SIP WORK

the business research conducted on Swiggy demonstrates a strong

understanding of the business environment and domain knowledge,
including market dynamics and the food delivery sector.
The research exhibits critical thinking, business analysis, problem-
solving skills, and innovative solutions by analyzing market trends,
identifying and addressing business deficiencies, and proposing new
ideas.
Social responsiveness and ethics are evident in the study through a
focus on reputation management, customer happiness, and
sustainability practices.
Overall, the research showcases a comprehensive and well-rounded
approach to addressing Swiggy's challenges and driving its success in
the food delivery industry.
THANK YOU