Which type of bias imposes a system's values on others?

 A. Association
 B. Automation Most Voted
 C. Societal

Hide Solution Discussion 6

Correct Answer: C

A sales manager wants to improve their processes using AI in Salesforce.

Which application of AI would be most beneficial?

 A. Lead scoring and opportunity forecasting

 B. Data modeling and management
 C. Sales dashboards and reporting

Hide Solution Discussion 1

Correct Answer: A

What is the most likely impact that high-quality data will have on customer
relationships?

 A. Improved customer trust and satisfaction

 B. Increased brand loyalty
 C. Higher customer acquisition costs

Hide Solution Discussion 1

Correct Answer: A

What are the key components of the data quality standard?

 A. Accuracy, Completeness, Consistency

 B. Reviewing, Updating, Archiving
 C. Naming, Formatting, Monitoring

Hide Solution Discussion 1

Correct Answer: A

What is the role of Salesforce's Trusted AI Principles in the context of CRM systems?

 A. Outlining the technical specifications for AI integration

  B. Providing a framework for AI data model accuracy
 C. Guiding ethical and responsible use of AI

Hide Solution Discussion 1

Correct Answer: C

What is a benefit of data quality and transparency as it pertains to bias in generative

AI?

 A. Chances of bias are aggravated.

 B. Chances of bias are removed.
 C. Chances of bias are mitigated.

Hide Solution Discussion 1

Correct Answer: C

A business analyst (BA) wants to improve business by enhancing their sales processes
and customer support.
Which AI applications should the BA use to meet their needs?

 A. Sales data cleansing and customer support data governance

 B. Machine learning models and chatbot predictions
 C. Lead scoring, opportunity forecasting, and case classification

Hide Solution Discussion 1

Correct Answer: C

How does AI within CRM help sales representatives better understand previous
customer interactions?

 A. Creates, localizes, and translates product descriptions

 B. Provides call summaries
 C. Triggers personalized service replies

Hide Solution Discussion 1

Correct Answer: B

Why is it critical to consider privacy concerns when dealing with AI and CRM data?
  A. Ensures compliance with laws and regulations
 B. Confirms the data is accessible to all users
 C. Increases the volume of data collected

Hide Solution Discussion 1

Correct Answer: A

A data quality expert at Cloud Kicks wants to ensure that each new contact contains at
least an email address or phone number.
Which feature should they use to accomplish this?

 A. Validation rule
 B. Autofill
 C. Duplicate matching rule

Hide Solution Discussion 1

Correct Answer: A

In the context of Salesforce's Trusted AI Principles, what does the principle of

Empowerment primarily aim to achieve?

 A. Empower users of all skill levels to build AI applications with clicks, not
code.
 B. Empower users to solve challenging technical problems using neural
networks.
 C. Empower users to contribute to the growing body of knowledge of leading
AI research.

Hide Solution Discussion 1

Correct Answer: A

Cloud Kicks wants to use an AI model to predict the demand for shoes using
historical data on sales and regional characteristics.
What is an essential data quality dimension to achieve this goal?

 A. Age Most Voted

 B. Reliability
 C. Volume

Hide Solution Discussion 3

Correct Answer: B
A financial institution plans a campaign for preapproved credit cards.
How should they implement Salesforce's Trusted AI Principle of Transparency?
  A. Communicate how risk factors such as credit score can impact customer
eligibility.
 B. Flag sensitive variables and their proxies to prevent discriminatory lending
practices.
 C. Incorporate customer feedback into the model’s continuous training.

Hide Solution Discussion 2

Correct Answer: B

What is a key challenge of human-AI collaboration in decision-making?

 A. Leads to more informed and balanced decision-making

 B. Creates a reliance on AI, potentially leading to less critical thinking and
oversight
 C. Reduces the need for human involvement in decision-making processes

Hide Solution Discussion 1

Correct Answer: B

Which best describes the difference between predictive AI and generative AI?

 A. Predictive AI and generative AI have the same capabilities but differ in the
type of input they receive; predictive AI receives raw data whereas generative
AI receives natural language.
 B. Predictive AI uses machine learning to classify or predict outputs from its
input data whereas generative AI does not use machine learning to generate its
output.
 C. Predictive AI uses machine learning to classify or predict outputs from its
input data whereas generative AI uses machine leaning to generate new and
original output for a given input.

Hide Solution Discussion 1

Correct Answer: C

What is machine learning?

 A. A data model used in Salesforce

 B. AI that can grow its intelligence Most Voted
 C. AI that creates new content

Hide Solution Discussion 6

Correct Answer: A
The Cloud Kicks technical team is assessing the effectiveness of their AI development
processes.
Which established Salesforce Ethical Maturity Model should the team use to guide the
development of trusted AI solutions?

 A. Ethical AI Prediction Maturity Model

 B. Ethical AI Practice Maturity Model Most Voted
 C. Ethical AI Process Maturity Model

Hide Solution Discussion 2

Correct Answer: C

What is a potential source of bias in training data for AI models?

 A. The data is collected in real time from source systems.

 B. The data is collected from a diverse range of sources and demographics.
 C. The data is skewed toward a particular demographic or source.

Hide Solution Discussion

Correct Answer: C

Cloud Kicks wants to use AI to enhance its sales processes and customer support.
Which capability should they use?

 A. Sales Path and Automated Case Escalations

 B. Einstein Lead Scoring and Case Classification
 C. Dashboard of Current Leads and Cases

Hide Solution Discussion

Correct Answer: B

What can bias in AI algorithms in CRM lead to?

 A. Ethical challenges in CRM systems

 B. Advertising cost increases
 C. Personalization and targeted marketing changes

Hide Solution Discussion

Correct Answer: A

Which Einstein capability uses emails to create content for Knowledge articles?
  A. Predict
 B. Discover
 C. Generate

Hide Solution Discussion

Correct Answer: C

A system admin recognizes the need to put a data management strategy in place.
What is a key component of a data management strategy?

 A. Naming Convention
 B. Color Coding
 C. Data Backup

Hide Solution Discussion 2

Correct Answer: C

How does a data quality assessment impact business outcomes for companies using
AI?

 A. Provides a benchmark for AI predictions

 B. Accelerates the delivery of new AI solutions
 C. Improves the speed of AI recommendations

Hide Solution Discussion

Correct Answer: A

What is an example of ethical debt?

 A. Violating a data privacy law and failing to pay fines

 B. Delaying an AI product launch to retrain an AI data model
 C. Launching an AI feature after discovering a harmful bias

Hide Solution Discussion

Correct Answer: C

A consultant conducts a series of Consequence Scanning Workshops to support

testing diverse datasets.
Which Salesforce Trusted AI Principle is being practiced?

 A. Accountability
 B. Inclusivity
  C. Transparency

Hide Solution Discussion

Correct Answer: B

Cloud Kicks wants to develop a solution to predict customers’ product interests based
on historical data. The company found that employees from one region use a text field
to capture the product category, while employees from all other locations use a
picklist.
Which dimension of data quality is affected in this scenario?

 A. Accuracy
 B. Completeness
 C. Consistency

Hide Solution Discussion

Correct Answer: C

A marketing manager wants to use AI to better engage their customers.

Which functionality provides the best solution?

 A. Bring Your Own Model

 B. Journey Optimization
 C. Einstein Engagement

Hide Solution Discussion 2

Correct Answer: B

Which action should be taken to develop and implement trusted generative AI with
Salesforce's safety guideline in mind?

 A. Be transparent when AI has created and autonomously delivered content.

 B. Develop right-sized models to reduce our carbon footprint.
 C. Create guardrails that mitigate toxicity and protect PII.

Hide Solution Discussion

Correct Answer: C
Cloud Kicks learns of complaints from customers who are receiving too many sales
calls and emails.
Which data quality dimension should be assessed to reduce these communication
inefficiencies?

 A. Duplication
  B. Consent
 C. Usage

Hide Solution Discussion 3

Correct Answer: A

What is a potential outcome of using poor-quality data in AI applications?

 A. AI models may produce biased or erroneous results.

 B. AI models become more interpretable.
 C. AI model training becomes slower and less efficient.

Hide Solution Discussion 1

Correct Answer: A

What role does data quality play in the ethical use of AI applications?

 A. High-quality data is essential for ensuring unbiased and fair AI decisions,

promoting ethical use, and preventing discrimination.
 B. Low-quality data reduces the risk of unintended bias as the data is not
overfitted to demographic groups.
 C. High-quality data ensures the presence of demographic attributes required
for personalized campaigns.

Hide Solution Discussion

Correct Answer: A

Cloud Kicks wants to decrease the workload for its customer care agents by
implementing a chatbot on its website that partially deflects incoming cases by
answering frequently asked questions.
Which field of AI is most suitable for this scenario?

 A. Natural language processing

 B. Predictive analytics
 C. Computer vision

Hide Solution Discussion

Correct Answer: A

What is the most likely impact that high-quality data will have on
customer relationships?
AIncreased brand loyalty

BHigher customer acquisition costs

CImproved customer trust and satisfaction

Reveal Answer
Answer : C\

How does AI which CRM help sales representatives better understand

previous customer interactions?
ACreates, localizes, and translates product descriptions

BTriggers personalized service replies

CProvides call summaries

Reveal Answer
Answer : C

A sales manager wants to improve their processes using AI in Salesforce?

Which application of AI would be most beneficial?
ALead soring and opportunity forecasting

BSales dashboards and reporting

CData modeling and management

Reveal Answer
Answer : A
What Is a benefit of data quality and transparency as it pertains to bias in
generated AI?
AChances of bIas and mitigated

BChances of bias are aggravated

CChances of bias are remove

Reveal Answer
Answer : A

In the context of Salesforce's Trusted AI Principles what does the

principle of Empowerment primarily aim to achieve?
AEmpower users to off all skill level to build AI application with clicks, not
code.

BEmpower users to contribute to the growing body of knowledge of

leading AI research.

CEmpower users to solve challenging technical problems using neural

networks.

Reveal Answer
Answer : A

What is a potential source of bias in training data for AI models?

AThe data is collected in area time from sources systems.

BThe data is skewed toward is particular demographic or source.

CThe data is collected from a diverse range of sources and demographics.

Reveal Answer
Answer : B

What is a potential outcome of using poor-quality data in AI application?

A AI model training becomes slower and less efficient

B AI models may produce biased or erroneous results.

C AI models become more interpretable

Hide Solution Discuss 0

Correct Answer: B

Cloud kicks wants to decrease the workload for its customer care agents by
implementing a chatbot on its website that partially deflects incoming cases by
answering frequency asked questions

Which field of AI is most suitable for this scenario?

A Natural language processing

B Computer vision

C Predictive analytics

Hide Solution Discuss 0

Correct Answer: A

What is a potential outcome of using poor-quality data in AI application?

A AI model training becomes slower and less efficient

B AI models may produce biased or erroneous results.

C AI models become more interpretable

Hide Solution Discuss 0

Correct Answer: B
What role does data quality play in the ethical us of AI applications?

A High-quality data is essential for ensuring unbased and for fair AI decisions,
promoting ethical use, and preventing discrimi...

B High-quality data ensures the process of demographic attributes requires for

personalized campaigns.

C Low-qualitydata reduces the risk of unintended bias as the data is not overfitted to
demographic groups.

Hide Solution Discuss 0

Correct Answer: A

What Is a benefit of data quality and transparency as it pertains to bias in generated

AI?

A Chances of bIas and mitigated

B Chances of bias are aggravated

C Chances of bias are remove

Hide Solution Discuss 0

Correct Answer: A

A system admin recognizes the need to put a data management strategy in place.

What is a key component of data management strategy?

ANaming Convention

BData Backup

CColor Coding

Correct Answer
Answer: B

What is a key challenge of human AI collaboration in decision-making?

ALeads to move informed and balanced decision-making

BCreates a reliance on AI, potentially leading to less critical thinking and oversight

CReduce the need for human involvement in decision-making processes

Correct Answer
Answer: B

How does a data quality assessment impact business outcome for companies using
AI?

AImproves the speed of AI recommendations

BAccelerates the delivery of new AI solutions

CProvides a benchmark for AI predictions

Correct Answer
Answer: C

Which data does Salesforce automatically exclude from marketing Cloud Einstein
engagement model training to mitigate bias and ethic...

AGeographic

BGeographic

CCryptographic

Correct Answer
Answer: B

A data quality expert at Cloud Kicks want to ensure that each new contact contains at least an
email address …

Which feature should they use to accomplish this?

Options:
A.
Autofill

B.
Duplicate matching rule

C.
Validation rule
Show Answer

Answer:

The Cloud technical team is assessing the effectiveness of their AI development

processes?

Which established Salesforce Ethical Maturity Model should the team use to guide the
development of trusted AI solution?

AEthical AI Prediction Maturity Model

BEthical AI Process Maturity Model

CEthical AI practice Maturity Model

Correct Answer
Answer: B

What is a benefit of a diverse, balanced, and large dataset?

ATraining time

BData privacy

CModel accuracy

Correct Answer
Answer: C

What are the three commonly used examples of AI in CRM?

APredictive scoring, reporting, Image classification

BPredictive scoring, forecasting, recommendations

CEinstein Bots, face recognition, recommendations

Correct Answer
Answer: B

Cloud Kicks wants to optimize its business operations by incorporating AI into its
CRM.
What should the company do first to prepare its data for use with AI?

ARemove biased data.

BDetermine data availability.

CDetermine data outcomes.

Correct Answer
Answer: B

A healthcare company implements an algorithm to analyze patient data and assist in

medical diagnosis.

Which primary role does data Quality play In this AI application?

AEnhanced accuracy and reliability of medical predictions and diagnoses

BEnsured compatibility of AI algorithms with the system's Infrastructure

CReduced need for healthcare expertise in interpreting AI outouts

Correct Answer
Answer: A

What are some of the ethical challenges associated with AI development?

APotential for human bias in machine learning algorithms and the lack of
transparency in AI decision-making processes

BImplicit transparency of AI systems, which makes It easy for users to understand

and trust their decisions

CInherent neutrality of AI systems, which eliminates any potential for human bias in
decision-making

Correct Answer
Answer: A

How does data quality impact the trustworthiness of Al-driven decisions?

Options:
A.
The use of both low-quality and high-quality data can improve the accuracy and reliability of AI-
driven decisions.

B.
High-quality data improves the reliability and credibility of Al-driven decisions, fostering trust
among users.

C.
Low-quality data reduces the risk of overfitting the model, improving the trustworthiness of the
predictions.

Show Answer

Answer:

What are the key components of the data quality standard?

Options:
A.
Naming, formatting, Monitoring

B.
Accuracy, Completeness, Consistency

C.
Reviewing, Updating, Archiving

Show Answer

Answer:

What is an implication of user consent in regard to AI data privacy?

Options:
A.
AI ensures complete data privacy by automatically obtaining user consent.

B.
AI infringes on privacy when user consent is not obtained.

C.
AI operates Independently of user privacy and consent.

Show Answer Buy Now

Answer:

Cloud Kicks wants to optimize its business operations by incorporating AI into its CRM.

What should the company do first to prepare its data for use with AI?

Options:
A.
Remove biased data.

B.
Determine data availability.

C.
Determine data outcomes.

Show Answer Buy Now

Answer:

B
Which action should be taken to develop and implement trusted generated AI with Salesforce’s
safety guideline in mind?

Options:
A.
Develop right-sized models to reduce our carbon footprint.

B.
Create guardrails that mitigates toxicity and protect PII

C.
Be transparent when AI has created and automatically delivered content.

Show Answer Buy Now

Answer:

What should organizations do to ensure data quality for their AI initiatives?

Options:
A.
Collect and curate high-quality data from reliable sources.

B.
Rely on AI algorithms to automatically handle data quality issues.

C.
Prioritize model fine-tuning over data quality improvements.

Show Answer Buy Now

Answer:

How does AI which CRM help sales representatives better understand previous customer
interactions?

Options:
A.
Creates, localizes, and translates product descriptions

B.
Triggers personalized service replies

C.
Provides call summaries

Show Answer Buy Now

Answer:

Cloud kicks wants to decrease the workload for its customer care agents by implementing a
chatbot on its website that partially deflects incoming cases by answering frequency asked
questions

Which field of AI is most suitable for this scenario?

Options:
A.
Natural language processing

B.
Computer vision

C.
Predictive analytics

Show Answer Buy Now

Answer:

Which best describes the different between predictive AI and generative AI?

Options:
A.
Predictive new and original output for a given input.

B.
Predictive AI and generative have the same capabilities differ in the type of input they receive:
predictive AI receives raw data whereas generation AI receives natural language.

C.
Predictive AI uses machine learning to classes or predict output from its input data whereas
generative AI does not use machine learning to generate its output

Show Answer Buy Now

Answer:

Which type of bias results from data being labeled according to stereotypes?

Options:
A.
Association

B.
Societal
C.
Interaction

Show Answer Buy Now

Answer:

Which features of Einstein enhance sales efficiency and effectiveness?

Options:
A.
Opportunity List View, Lead List View, Account List view

B.
Opportunity Scoring, Opportunity List View, Opportunity Dashboard

C.
Opportunity Scoring, Lead Scoring, Account Insights

Show Answer Buy Now

Answer:

A financial institution plans a campaign for preapproved credit cards?

How should they implement Salesforce’s Trusted AI Principle of Transparency?

Options:
A.
Communicate how risk factors such as credit score can impact customer eligibility.

B.
Flag sensitive variables and their proxies to prevent discriminatory lending practices.

C.
Incorporate customer feedback into the model’s continuous training.

Show Answer Buy Now

Answer:

To avoid introducing unintended bias to an AI model, which type of data should be omitted?

Options:
A.
Transactional

B.
Engagement

C.
Demographic

Show Answer Buy Now

Answer:

A business analyst (BA) wants to improve business by enhancing their sales processes and
customer..

Which AI application should the BA use to meet their needs?

Options:
A.
Sales data cleansing and customer support data governance

B.
Machine learning models and chatbot predictions

C.
Lead scoring, opportunity forecasting, and case classification

Show Answer Buy Now

Answer:

C
Cloud Kicks wants to ensure that multiple records for the same customer are removed in
Salesforce.

Which feature should be used to accomplish this?

Options:
A.
Duplicate management

B.
Trigger deletion of old records

C.
Standardized field names

Show Answer Buy Now

Answer:

Which Einstein capability uses emails to create content for Knowledge articles?

Options:
A.
Generate

B.
Discover

C.
Predict

Show Answer Buy Now

Answer:

Cloud Kicks uses Einstein to generate predictions out is not seeing accurate results?

What to a potential mason for this?

Options:
A.
Poor data quality

B.
The wrong product

C.
Too much data

Show Answer Buy Now

Answer:

Which data does Salesforce automatically exclude from marketing Cloud Einstein engagement
model training to mitigate bias and ethic…

Options:
A.
Geographic

B. Demographic
C.
Cryptographic

Show Answer Buy Now

Answer:

Explanation:
Explanation:
“Demographic data is the data that Salesforce automatically excludes from Marketing Cloud
Einstein engagement model training to mitigate bias and ethical concerns. Demographic data is
data that describes the characteristics of a population or a group of people, such as age, gender,
race, ethnicity, income, education, or occupation. Demographic data can lead to bias if it is used to
discriminate or treat people differently based on their identity or attributes. Demographic data can
also reflect existing biases or stereotypes in society or culture, which can affect the fairness and
ethics of AI systems. Salesforce excludes demographic data from Marketing Cloud Einstein
engagement model training to mitigate bias and ethical concerns by ensuring that the models are
based on behavioral data rather than personal data.”

What is a potential outcome of using poor-quality data in AI application?

Options:
A.
AI model training becomes slower and less efficient

B.
AI models may produce biased or erroneous results.

C.
AI models become more interpretable

Show Answer Buy Now

Answer:

Cloud Kicks learns of complaints from customers who are receiving too many sales calls and
emails.

Which data quality dimension should be assessed to reduce these communication Inefficiencies?

Options:
A.
Duplication

B.
Usage

C.
Consent

Show Answer Buy Now

Answer:

A
1. In Salesforce’s AI ethics, what does the principle ‘Responsible’ emphasize?
a) Maximizing profits using AI

b) Safeguarding human rights and data protection

c) Ensuring AI operates at maximum efficiency

d) Making AI systems visually appealing

Answer: b) Safeguarding human rights and data protection

Explanation: The ‘Responsible’ principle focuses on safeguarding human

rights, protecting data, and ensuring the ethical use of AI.

2. In the context of Salesforce AI, what does ‘Empowerment’ emphasize?

a) Making AI autonomous

b) Augmenting human capabilities with AI

c) Making AI systems faster

d) Making AI open-source

Answer: b) Augmenting human capabilities with AI

Explanation: The ‘Empowerment’ principle believes in the idea of AI

supporting and enhancing human capabilities.

3. What is the primary concern when dealing with ‘Algorithmic Bias’ in Salesforce
AI?
a) Speed of algorithms

b) Cost of algorithms

c) Equitable treatment by AI systems

d) Open-source algorithms

Answer: c) Equitable treatment by AI systems

Explanation: Algorithmic Bias in Salesforce AI is concerned with ensuring
that AI systems provide fair and unbiased outcomes.

4. In the context of Salesforce AI, what does ‘Transparency’ emphasize?

a) Making AI systems visually appealing

b) Ensuring users understand the reasoning behind AI-driven

recommendations

c) Making AI systems faster

d) Making AI open-source

Answer: b) Ensuring users understand the reasoning behind AI-driven

recommendations

Explanation: The ‘Transparency’ principle focuses on ensuring that users

comprehend the “why” behind each AI-driven recommendation.

5. Which Salesforce feature emphasizes the importance of AI being paired with

human ability?
a) Empowering

b) Transparent

c) Accountable

d) Inclusive

Answer: a) Empowering

Explanation: The ‘Empowering’ principle believes in the idea of AI

supporting and enhancing human capabilities.

6 Which of the following is a key consideration when implementing AI in Salesforce

for improving sales forecasting?

1. a) The color scheme of the Salesforce dashboard

2. b) The number of users in the Salesforce system
3. c) The quality and consistency of historical sales data
 4. d) The logo design of the company

Answer: c) The quality and consistency of historical sales data

Explanation: For AI to provide accurate sales forecasts, it requires high-

quality and consistent historical sales data to analyze and identify patterns.

7. Which of the following is NOT a Salesforce AI product?

a) Einstein Analytics

b) Salesforce Cloud

c) Einstein Voice

d) Einstein Prediction Builder

Answer: b) Salesforce Cloud

Explanation: While Salesforce Cloud is a core product of Salesforce, it is

not specifically an AI product. The other options are all AI-driven tools
within the Salesforce ecosystem.

8. How does Salesforce AI primarily enhance the user experience in sales processes?
a) By automating routine tasks and reducing manual data entry

b) By providing real-time insights and predictive analytics to optimize sales

strategies

c) By facilitating seamless collaboration between sales and marketing teams

through shared insights

d) By offering advanced visualization tools for better data interpretation

Answer: b) By providing real-time insights and predictive analytics to

optimize sales strategies

Explanation: Salesforce AI’s main advantage in sales processes is its

capability to offer real-time analytics and insights, which empower sales
teams to refine and enhance their strategies for better outcomes.
9. When integrating Salesforce AI into an existing system, which of the following
challenges might a company face?
a) Ensuring data consistency between Salesforce AI and other platforms

b) Integrating AI predictions with legacy CRM systems

c) Handling the increased volume of data for AI processing

d) Managing the change in organizational workflows due to AI-driven

insights

Answer: b) Integrating AI predictions with legacy CRM systems

Explanation: While all the options present valid challenges when

integrating Salesforce AI, integrating AI predictions with older, legacy
CRM systems can be particularly challenging due to compatibility and data
migration issues.

10. What factors can determine the quality of data used for training AI models?
a) The age and consistency of the data

b) The volume and granularity of the data

c) The accuracy, completeness, and uniqueness of the data

d) The source and timeliness of the data

Answer: c) The accuracy, completeness, and uniqueness of the data

Explanation: While all options are factors that can influence data quality,
the accuracy, completeness, and uniqueness of the data are fundamental
determinants of its quality, especially for training AI models.

Also Read – Salesforce Certified AI Associate: The Future of CRM and AI

11. What is a key milestone in the Ethical AI Practice Maturity Model?
a) Implementing AI without human intervention

b) Achieving transparency in AI decision-making processes

c) Ensuring AI models are trained on large datasets

d) Integrating AI into all business processes

Answer: b) Achieving transparency in AI decision-making processes

Explanation: The Ethical AI Practice Maturity Model emphasizes the

ethical considerations in AI implementations. Achieving transparency in
how AI makes decisions is a crucial milestone in this model.

12. What is data cleansing in the context of generative AI in CRM?

a) Increasing the volume of data for better AI predictions

b) Removing redundant CRM modules to streamline data flow

c) Correcting, removing, or handling corrupted, misformatted, or incomplete

data

d) Upgrading to the latest CRM software version for better data

compatibility

Answer: c) Correcting, removing, or handling corrupted, misformatted, or

incomplete data
Explanation: Data cleansing involves ensuring the data’s integrity by
addressing issues like corruption, misformatting, or incompleteness, which
is vital for the effective functioning of generative AI in CRM.

13. What are Einstein Bots?

a) Advanced visualization tools within Salesforce

b) Automated data entry tools in Salesforce CRM

c) AI-driven chatbots in Salesforce for customer service automation

d) Predictive analytics tools for sales forecasting in Salesforce

Answer: c) AI-driven chatbots in Salesforce for customer service

automation

Explanation: Einstein Bots are AI-driven chatbots provided by Salesforce,

designed to automate and enhance customer service interactions.

14. What is Einstein Knowledge?

a) A Salesforce tool for predictive analytics

b) An AI-driven chatbot system within Salesforce

c) A knowledge base system within Salesforce that uses AI to recommend

articles and solutions

d) A visual analytics tool in Salesforce for creating interactive dashboards

Answer: c) A knowledge base system within Salesforce that uses AI to

recommend articles and solutions

Explanation: Einstein Knowledge harnesses the power of AI to

automatically recommend the most relevant articles and solutions based on
the context of each case or issue.

15. What is Einstein Prediction Builder?

a) A tool for creating custom AI models in Salesforce without code

b) A Salesforce feature for visualizing data patterns

c) An AI-driven system for customer support in Salesforce

d) A tool for integrating external AI models into Salesforce

Answer: a) A tool for creating custom AI models in Salesforce without

code

Explanation: Einstein Prediction Builder allows users to create custom AI

models on Salesforce fields, enabling them to predict business outcomes
without the need for complex coding.

16. What is the benefit of using Salesforce AI for your business?

a) It only provides visual analytics for business data

b) It offers automated data entry solutions for CRM

c) It harnesses AI to provide insights, automate tasks, and personalize

customer experiences

d) It exclusively focuses on chatbot solutions for customer support

Answer: c) It harnesses AI to provide insights, automate tasks, and

personalize customer experiences

Explanation: Salesforce AI, through its various tools and features, offers
businesses the ability to derive insights, automate repetitive tasks, and offer
personalized experiences to customers, enhancing overall business
efficiency and customer satisfaction.

17. What is the difference between Einstein Discovery and Einstein Analytics?
a) Einstein Discovery is for data visualization while Einstein Analytics is for
predictive modeling

b) Einstein Discovery offers insights and recommendations based on data,

while Einstein Analytics provides a platform for creating interactive
dashboards and reports

c) Einstein Discovery is a chatbot solution, while Einstein Analytics is a

knowledge-base system
d) Einstein Discovery focuses on external data integration, while Einstein
Analytics is for internal Salesforce data only

Answer: b) Einstein Discovery offers insights and recommendations based

on data, while Einstein Analytics provides a platform for creating interactive
dashboards and reports

Explanation: While both are part of the Salesforce AI suite, Einstein

Discovery focuses on providing AI-driven insights and recommendations
from data, whereas Einstein Analytics is more about visualizing and
analyzing data through interactive dashboards.

Also Read: New Salesforce Certified AI Associate Exam Decoded

18. What is the difference between Einstein Vision and Einstein Prediction?
a) Einstein Vision deals with image recognition, while Einstein Prediction
focuses on forecasting business outcomes

b) Einstein Vision is a data visualization tool, while Einstein Prediction is

for chatbot solutions

c) Einstein Vision is for creating AI models, while Einstein Prediction is for

integrating external AI models

d) Einstein Vision focuses on text analysis, while Einstein Prediction is for

image analysis

Answer: a) Einstein Vision deals with image recognition, while Einstein

Prediction focuses on forecasting business outcomes

Explanation: Einstein Vision harnesses AI for image recognition tasks

within Salesforce, allowing for image-based data analysis. In contrast,
Einstein Prediction (as part of Prediction Builder) is about creating custom
AI models to forecast specific business outcomes based on Salesforce data.

19. How can you use Salesforce AI to build predictive models?

a) By manually inputting predictions based on intuition.

b) Using Einstein Prediction Builder to create custom AI models without

coding.
c) By integrating third-party AI tools without using Salesforce’s native
capabilities.

d) By only using Salesforce reports and dashboards without AI features.

Answer: b) Using Einstein Prediction Builder to create custom AI models

without coding.

Explanation: Einstein Prediction Builder allows users to create custom AI

models on Salesforce fields, leveraging historical data to make future
predictions without the need for manual coding.

20. How can you use Salesforce AI to detect fraud and security threats?
a) By solely relying on manual transaction reviews.

b) Using Einstein Anomaly Detection to automatically identify unusual

patterns in data.

c) By setting up basic email alerts for all transactions.

d) By only monitoring user login activities.

Answer: b) Using Einstein Anomaly Detection to automatically identify

unusual patterns in data.

Explanation: Einstein Anomaly Detection can automatically identify and

flag unusual patterns in data, which can be indicative of potential fraud or
security threats.

Question 1. To get high-quality output from LLMs, what should you add
to your prompts?

Answer: Concrete information and clear constraints

Question 2. How can you prevent LLMs from creating unintended or

harmful content?

Answer: Adding specific directions

Question 3. What additional protection does the Trust Layer add to
customer data?

Answer: Data masking

Question 4. What does “zero data retention” mean in the context of

Salesforce and external API-based LLMs?

Answer: Not retaining any customer data outside of Salesforce

Question 5. What is the term for the process of determining the intention
behind words in natural language processing?

Answer: Natural language understanding

Question 6. What does supervised learning aim to do?

Answer: Verify output with known, expected results

Question 7. What does NLU stand for in the context of communication

between people and machines?

Answer: Natural Language Understanding

Question 8. How does deep learning draw conclusions from data?

Answer: By connecting the dots between data points

Question 9. What does Einstein Vision for Field Service automate?

Answer: Image classification for quicker issue resolution on-site

Question 10. What is the key advantage of using Einstein Bots in

Salesforce?

Answer: They collect and qualify information using natural language

understanding (NLU).

Question 11. What is the term for predictions from generative AI that
diverge from expected responses based on facts?
Answer: Hallucinations

Question 12. What is the definition of generative AI?

Answer: Technology that creates new content based on a set of data

Question 13. What is the primary function of a generator in AI?

Answer: To create new content from a request or input

Question 14. What does NLP stand for in the field of artificial intelligence?

Answer: Natural Language Processing

Question 15. Which technique in NLP focuses on reducing words to their

root while considering the part of speech?

Answer: Lemmatization

Question 16. What are the three key analysis techniques used in
extracting valuable insights from text and speech data?

Answer: Sentiment analysis, intent analysis, and context analysis

Question 17. What is the technique used to discover how strongly two
quantitative variables are related?

Answer: Correlation

Question 18. What is Einstein Next Best Action a part of within the
Salesforce ecosystem?

Answer: Einstein Platform

Question 19. What is the primary purpose of Einstein Lead Scoring?

Answer: Analyzing lead conversion history

Question 20. What does Salesforce Einstein Discovery augment with in a

no-code-required environment?
Answer: Business intelligence

Question 21. What are the guidelines for Trusted Generative AI related
to?

Answer: AI bias mitigation

Question 22. What is the minimum number of rows needed to train a

model for predictions and improvements?

Answer: 400

Question 23. Which activity is the key to successful data exploration?

Answer: Formulating good questions

Question 24. What does Einstein Opportunity Insights provide to sales

reps?

Answer: Intelligent updates about opportunities

Question 25. What is the essence of Human-Centered Design (HCD) in

Salesforce?

Answer: Resolving customer problems

Question 26. What is the primary purpose of data preparation in AI

implementation?

Answer: Capturing underlying patterns

Question 27. How does underfitting affect statistical algorithms in

modeling?

Answer: Inability to capture underlying patterns

Question 28. What does a data source contain for exploration and
understanding?

Answer: Raw Data

Question 29. Which statement accurately describes a characteristic of
continuous variables?

Answer: They have unbroken values

Question 30. What distinguishes Einstein’s Vision from Einstein’s

Prediction?

Answer:Einstein Vision handles image recognition, while Einstein

Prediction focuses on forecasting

Also Read – Complete guide to Register for the Salesforce

certification exam

Question 31. What principles does Salesforce outline for ensuring the
trustworthy development of Generative AI?

Answer: Accuracy, Safety, Honesty, Empowerment, Sustainability

Question 32. What is the primary objective of integrating AI with

Salesforce for Sales and Marketing teams?

Answer: Improving decision-making and efficiency

Question 33. What advantage does producing multiple versions of an

output provide for generative AI?

Answer: Assisting in choosing the best output version

Question 34. What’s a significant advantage of using AI for code

generation?

Answer: Allowing developers to focus on innovative solutions while

reducing time spent on repetitive tasks

Question 35. Which primary AI capabilities are predominantly offered by

Salesforce?

Answer: Predictive, Generative and Analytic AI

Question 36. What poses challenges for humans in interpreting AI
decisions?

Answer: The complexity of algorithms and reliance on large datasets

Question 37. What strategy can users employ to minimize biases while
training an AI system?

Answer: Using diverse training data

Question 38. If Salesforcegeek Inc. is utilizing Einstein for predictions and

encounters inaccurate results, what could be a potential cause?

Answer: Poor data quality

Question 39. To enforce the requirement of having a phone number and

pin code for each new contact, which feature should the data quality
expert at Salesforcegeek Inc. use?

Answer: Validation rule

Question 40. What AI technique instructs a model to optimize outcomes

by receiving feedback based on its performance from an algorithm?

Answer: Reinforcement learning

Question 1. How can you control the variability of LLMs’ responses?

Answer: Adjust the temperature settings to reduce or increase the

variability of its output

Question 2. What is the process called when data is pulled from your
organization to be included in the prompt?

Answer: Dynamic grounding

Question 3. What are prompt defence guardrails in LLMs for?

Answer: Decreasing the likelihood of unintended or harmful output

Question 4. What happens to the prompts and responses once they are
sent to OpenAI in the Salesforce context?

Answer: OpenAI forgets the data as soon as the response is sent back to
Salesforce

Question 5. What is an algorithm?

Answer: A set of rules for turning input into output

Question 6. What is the primary function of classifications?

Answer: Categorize data into groups

Question 7. How is NLP different from NLU?

Answer: NLP is about understanding what humans mean when they

speak naturally, while NLU handles communication between people and
machines.

Question 8. What is the role of training data in machine learning?

Answer: It helps machines make sense of attributes and characteristics.

Question 9. What is a bot in the context of AI?

Answer: An application that automates standard tasks

Question 10. What is generative AI capable of producing?

Answer: Unique text, images, and sounds

Question 11. When can businesses share proprietary data during the
generative AI lifecycle?

Answer: Only when using the data to train foundational models

Question 12. What is the key difference between generative AI and

predictive AI?
Answer: Generative AI focuses on generating content, while predictive AI
predicts future events

Question 13. What does prompt engineering involve?

Answer: Carefully crafting or choosing the input (prompt) for machine

learning models

Question 14. What tasks can NLP help computers perform?

Answer: Translating languages

Question 15. What does sentiment analysis involve?

Answer: Determining whether a text expresses a positive, negative, or

neutral sentiment

Question 16. What is the primary goal of Diagnostic data analytics?

Answer: To understand why something happened

Question 17. What does the regression line represent in linear

regression?

Answer: The best-fitting straight line through data points

Question 18. What tasks can an AI solution for sales teams perform?

Answer: Eliminating time-consuming busywork

Question 19. What does Einstein’s Forecasting provide predictions about?

Answer: Sales team opportunities

Question 20. How many rows with outcome values does Einstein
Discovery need to build a model?

Answer: 400

Question 21. What does a model card provide important details about?
Answer: AI model characteristics

Question 22. How should the risk of bias in demographic targeting be

mitigated according to the content?

Answer: By using interest- and intent-based targeting

Question 23. What is the primary function of Einstein Activity Capture in

Salesforce?

Answer: Automatically logging activities related to Salesforce records

Question 24. What are the key principles outlined in the guidelines for
Trusted Generative AI?

Answer: Accuracy, Safety, Transparency, Empowerment, Sustainability

Question 25. What is the most critical action for successful generative AI
implementation according to the content?

Answer: Managing data

Question 26. How many observations does Einstein Discovery support in

datasets?

Answer: Up to 20 million

Question 27. What defines raw data in the context of data analysis?

Answer: Data yet to be processed or modified

Question 28. How do discrete variables differ from continuous variables?

Answer: Discrete variables have separate and distinct values

Question 29. What does a CRM Analytics dataset for Einstein Discovery
require?

Answer: At least 3 columns: one outcome plus two predictor variables

Question 30. Which Salesforce feature highlights the synergy between AI
and human capabilities?

Answer: Empowering

Also Read – Complete guide to Register for the Salesforce

certification exam

Question 31. What potential risk is associated with real-time

personalization in Marketing content within Salesforce?

Answer: Security compromises like Data Breach

Question 32. What concern arises when AI models for image generation
replicate styles from publicly available data without variation or curation?

Answer: Plagiarism

Question 33. In what way can generative AI assist when the product
description is available?

Answer: Adjusting the tone and voice of the existing description

Question 34. Which AI discipline significantly contributes to Salesforce’s

predictive text and speech recognition functionalities?

Answer: Natural Language Processing

Question 35. What is the primary objective of Einstein Lead Scoring within
the Sales processes?

Answer: To prioritize sales efforts based on lead conversion

Question 36. What ethical challenges are commonly associated with AI?

Answer: Human bias in algorithms and lack of transparency in decision

processes

Question 37. What is the probable effect of utilizing high-quality data on

customer relationships?
Answer: Enhanced trust and satisfaction

Question 38. To address customer complaints regarding excessive sales

calls, which data quality aspect should Salesforcegeek Inc. assess to
reduce communication inefficiencies?

Answer: Data duplication

Question 39. Which practice aligns with Salesforce’s Trusted AI Principle

of Inclusivity?

Answer: Testing models with diverse datasets

Question 40. What term describes the process of breaking sentences into
separate units, often done by splitting words based on spaces in the
English language?

Answer: Tokenization

Question 1. What can large language models (LLMs) help businesses and
teams with?

Answer: Language-based tasks

Question 2. What is it called when you create a prompt that can be used
repeatedly for different purposes?

Answer: Prompt template

Question 3. What is semantic retrieval in the context of LLMs?

Answer: Searching for relevant information in other data sources

Question 4. What is “prompt injection” in generative AI?

Answer: A type of attack on LLMs

Question 5. What is checked for in the Einstein Trust Layer when the LLM
passes a response back to Salesforce?

Answer: Toxicity and Data Demasking

Learn more about Einstein Trust Layer in Salesforce here

Question 6. Supervised learning is typically used with what type of data?

Answer: Structured data

Question 7. What is natural language processing (NLP) focused on in AI?

Answer: Understanding how words are used together

Question 8. What is the primary function of Named Entity Recognition

(NER)?

Answer: Labeling sequences of words and identifying important entities

like names, dates, and times

Question 9. What are the key features of Einstein Bots in Salesforce’s

Service Cloud?

Answer: Automatic issue resolution, case field prediction, and AI-driven

customer service

Question 10. Why is it important for chatbots to integrate with customer

data and business processes?

Answer: To provide a seamless experience and escalate to an agent if

necessary

Question 11. What is the GPT language model, one of the biggest LLMs,
known as?

Answer: Generative Pre-trained Transformer

Question 12. What is not a concern related to LLMs and AI-generated

content?

Answer: Decreasing the carbon footprint due to AI models

Question 13. What is the primary role of predictive AI?

Answer: Spotting patterns in data

Question 14. How does reinforcement learning work?

Answer: It teaches AI models through trial and error, receiving rewards or

corrections based on output.

Question 15. What is the goal of part of speech tagging in NLP?

Answer: Identifying the underlying grammatical structure of a sentence

Part of speech tagging is an important function in NLP because it helps

computers understand the syntax of a sentence.

Question 16. Why is context analysis important in natural language

understanding?

Answer: To make sense of a piece of text based on surrounding

information

Question 17. Which type of data analytics predicts what is going to

happen in the future based on past data?

Answer: Predictive Analysis

Question 18. What is the primary goal of change management in AI

deployment?

Answer: Ensuring the success of new initiatives

Question 19. What does Einstein Activity Capture enable sales reps to do
in Salesforce?

Answer: Automatically add activities to related records

Question 20. Which Einstein feature helps sales managers identify at-risk
opportunities?

Answer: Einstein Opportunity Scoring

Question 21. What are the Five Trusted AI Principles at Salesforce?

Answer: Responsible, Accountable, Transparent, Empowering, Inclusive

Question 22. How many report rows does Einstein Discovery for Reports
analyze?

Answer: 500,000

Einstein Discovery for Reports works with any tabular or summary report
that has at least two columns and 50 rows of data. It can analyze up to 50
report columns and 500,000 report rows

Question 23. Which Tableau product can you use to clean, shape, and
combine data?

Answer: Tableau Prep Builder

Question 24. Which Salesforce AI feature aids in reducing data entry and
activity logging for sales reps?

Answer: Einstein Automated Contacts

Question 25. What does a model card provide insights into for users?

Answer: AI model characteristics and limitations

Question 26. What does data-centric AI necessitate for its development?

Answer: Use of only high-quality data

Question 27. What occurs in overfitting when creating predictive models?

Answer: Memorizing unnecessary details

Question 28. Which term refers to data that hasn’t been processed in any
way?

Answer: Raw data

Question 29. What is the primary focus of data literacy?

Answer: Data communication and exploration

Question 30. What defines Einstein Knowledge within Salesforce?

Answer: A solution providing AI-guided articles and solution suggestions

Also Read – Complete guide to Register for the Salesforce

certification exam

Question 31. What type of AI promises to create new content and

generate novel solutions based on the existing content?

Answer: Generative AI

Question 32. What is the primary objective of Generative AI?

Answer: Generating content and solutions based on the patterns it learns

from existing data or information.

Question 33. What term describes the challenge faced by businesses in

identifying AI-generated profiles that interact with real users, making it
challenging to detect bot networks?

Answer: User Spoofing

Question 34. What role can Generative AI play in assisting Salesforgeek

Inc. when developing a new marketing campaign?

Answer: Generating ideas based on market trends and company goals

Question 35. What process utilizes customer data and machine learning
to determine the probability of contacts engaging with emails and
marketing campaigns?

Answer: Engagement scoring

Question 36. Which aspects are crucial considerations in AI

implementation?

Answer: Data Quality, Data Cleansing and Data Governance

Question 37. For enhancing Sales and customer support functions, which
specific AI features should Salesforcegeek Inc. consider?
Answer: Einstein Lead Scoring and Case Classification

Question 38. When integrating AI into their CRM, what is the initial step
Salesforcegeek Inc. should take to prepare their data?

Answer: Determine data availability

Question 39. What crucial role does considering privacy concerns play in
handling AI and CRM data?

Answer: Ensures compliance with laws and regulations

Question 40. What term refers to the process of formulating a question

precisely to obtain a specific desired answer?

Answer: Prompt Engineering

What is the role of Salesforce Trust AI principles in the context of CRM

system?
AGuiding ethical and responsible use of AI

BProviding a framework for AI data model accuracy

COutlining the technical specifications for AI integration

Reveal Answer
Answer : A

What is the most likely impact that high-quality data will have on
customer relationships?
AIncreased brand loyalty

BHigher customer acquisition costs

CImproved customer trust and satisfaction

Reveal Answer
Answer : C

How does AI which CRM help sales representatives better understand

previous customer interactions?
ACreates, localizes, and translates product descriptions

BTriggers personalized service replies

CProvides call summaries

Reveal Answer
Answer : C

A sales manager wants to improve their processes using AI in Salesforce?

Which application of AI would be most beneficial?
ALead soring and opportunity forecasting

BSales dashboards and reporting

CData modeling and management

Reveal Answer
Answer : A

What Is a benefit of data quality and transparency as it pertains to bias in

generated AI?
AChances of bIas and mitigated

BChances of bias are aggravated

CChances of bias are remove

Reveal Answer
Answer : A

In the context of Salesforce's Trusted AI Principles what does the

principle of Empowerment primarily aim to achieve?
AEmpower users to off all skill level to build AI application with clicks, not
code.

BEmpower users to contribute to the growing body of knowledge of

leading AI research.

CEmpower users to solve challenging technical problems using neural

networks.

Reveal Answer
Answer : A

What is a potential source of bias in training data for AI models?

AThe data is collected in area time from sources systems.

BThe data is skewed toward is particular demographic or source.

CThe data is collected from a diverse range of sources and demographics.

Reveal Answer
Answer : B

A system admin recognizes the need to put a data management strategy in place.
What is a key component of data management strategy?

Options:
A Naming Convention

B Data Backup

C Color Coding

Answer: B
What is a key challenge of human AI collaboration in decision-making?

Options:
A Leads to move informed and balanced decision-making

B Creates a reliance on AI, potentially leading to less critical thinking and oversight

C Reduce the need for human involvement in decision-making processes

Answer: B
How does a data quality assessment impact business outcome for companies using AI?

Options:
A Improves the speed of AI recommendations

B Accelerates the delivery of new AI solutions

C Provides a benchmark for AI predictions

Answer: C
Which data does Salesforce automatically exclude from marketing Cloud Einstein
engagement model training to mitigate bias and ethic...

Options:
A Geographic

B Geographic

C Cryptographic

Answer: B

Explanation:
''Demographic data

The Cloud technical team is assessing the effectiveness of their AI development

processes?
Which established Salesforce Ethical Maturity Model should the team use to guide the
development of trusted AI solution?

Options:
A Ethical AI Prediction Maturity Model

B Ethical AI Process Maturity Model

C Ethical AI practice Maturity Model

Answer: B

What is a benefit of a diverse, balanced, and large dataset?

Training time
Data privacy
Model accuracy
Answer(s): C

What are the three commonly used examples of AI in CRM?

Predictive scoring, reporting, Image classification

Predictive scoring, forecasting, recommendations
Einstein Bots, face recognition, recommendations
Answer(s): B

Cloud Kicks wants to optimize its business operations by incorporating AI into its
CRM.
What should the company do first to prepare its data for use with AI?

Remove biased data.

Determine data availability.
Determine data outcomes.
Answer(s): B

A healthcare company implements an algorithm to analyze patient data and assist in

medical diagnosis.
Which primary role does data Quality play In this AI application?

Enhanced accuracy and reliability of medical predictions and diagnoses

Ensured compatibility of AI algorithms with the system's Infrastructure
Reduced need for healthcare expertise in interpreting AI outouts
Answer(s): A

What are some of the ethical challenges associated with AI development?

Potential for human bias in machine learning algorithms and the lack of transparency
in AI decision-making processes
Implicit transparency of AI systems, which makes It easy for users to understand and
trust their decisions
Inherent neutrality of AI systems, which eliminates any potential for human bias in
decision- making
Answer(s): A

Cloud Kicks discovered multiple variations of state and country values in contact
records.
Which data quality dimension is affected by this issue?

Usage
Accuracy
Consistency
Answer(s): C

How is natural language processing (NLP) used in the context of AI capabilities?

To cleanse and prepare data for AI implementations
To interpret and understand programming language
To understand and generate human language
Answer(s): C

What is an example of Salesforce's Trusted AI Principle of Inclusivity in practice?

Testing models with diverse datasets

Striving for model explain ability
Working with human rights experts
Answer(s): A

Cloud Kicks wants to create a custom service analytics application to analyze cases in
Salesforce. The application should rely on accurate data to ensure efficient case
resolution.
Which data quality dimension Is essential for this custom application?

Consistency
Duplication
Age
Answer(s): A

What should organizations do to ensure data quality for their AI initiatives?

Collect and curate high-quality data from reliable sources.

Rely on AI algorithms to automatically handle data quality issues.
Prioritize model fine-tuning over data quality improvements.
Answer(s): A

Which Einstein capability uses emails to create content for Knowledge articles?

Generate
Discover
Predict
Answer(s): A

Which type of bias results from data being labeled according to stereotypes?

Association
Societal
Interaction
Answer(s): B

Salesforce defines bias as using a person's Immutable traits to classify them or market
to them.
Which potentially sensitive attribute is an example of an immutable trait?

Financial status
Nickname
Email address
Answer(s): A

Cloud Kicks relies on data analysis to optimize its product recommendation; however,
CK encounters a recurring Issue of Incomplete customer records, with missing contact
Information and incomplete purchase histories.
How will this incomplete data quality impact the company's operations?

The accuracy of product recommendations is hindered.

The diversity of product recommendations Is Improved.
The response time for product recommendations is stalled.
Answer(s): A

What are some key benefits of AI in improving customer experiences in CRM?

Improves CRM security protocols, safeguarding sensitive customer data from
potential breaches and threats
Streamlines case management by categorizing and tracking customer support cases,
identifying topics, and summarizing case resolutions
Fully automates the customer service experience, ensuring seamless automated
interactions with customers
Answer(s): B

How does an organization benefit from using AI to personalize the shopping

experience of online customers?

Customers are more likely to share personal information with a site that personalizes
their experience.
Customers are more likely to be satisfied with their shopping experience.
Customers are more likely to visit competitor sites that personalize their experience.
Answer(s): B

Cloud Kicks is testing a new AI model.

Which approach aligns with Salesforce's Trusted AI Principle of Incluslvity?

Test only with data from a specific region or demographic to limit the risk of data
leaks.
Rely on a development team with uniform backgrounds to assess the potential societal
implications of the model.
Test with diverse and representative datasets appropriate for how the model will be
used.
Answer(s): C

Cloud Kicks wants to develop a solution to predict customers product interests based
on historical dat

The company found that employees from one region use a text field to capture the
product category, while employees from all other locations use a plckllst.
Which data quality dimension is affected in this scenario?
Completeness
Accuracy
Consistency
Answer(s): C

Cloud Kicks wants to implement AI features on its 5aiesforce Platform but has
concerns about potential ethical and privacy challenges.
What should they consider doing to minimize potential AI bias?

Integrate AI models that auto-correct biased data.

Implement Salesforce's Trusted AI Principles.
Use demographic data to identify minority groups.
Answer(s): B

Which features of Einstein enhance sales efficiency and effectiveness?

Opportunity List View, Lead List View, Account List view

Opportunity Scoring, Opportunity List View, Opportunity Dashboard
Opportunity Scoring, Lead Scoring, Account Insights
Answer(s): C

Cloud Kicks implements a new product recommendation feature for its shoppers that
recommends shoes of a given color to display to customers based on the color of the
products from their purchase history.
Which type of bias is most likely to be encountered in this scenario?

Confirmation
Survivorship
Societal
Answer(s): A
What is the main focus of the Accountability principle in Salesforce's Trusted AI
Principles?

Safeguarding fundamental human rights and protecting sensitive data

Taking responsibility for one's actions toward customers, partners, and society
Ensuring transparency In Al-driven recommendations and predictions
Answer(s): B

What is a sensitive variable that car esc to bias?

Education level
Country
Gender
Answer(s): C

A marketing manager wants to use AI to better engage their customers.

Which functionality provides the best solution?

Journey Optimization
Bring Your Own Model
Einstein Engagement
Answer(s): C

A Salesforce administrator creates a new field to capture an order's destination

country.
Which field type should they use to ensure data quality?

Text
Picklist
Number
Answer(s): B

A customer using Einstein Prediction Builder is confused about why a certain

prediction was made. Following Salesforce's Trusted AI Principle of Transparency,
which customer information should be accessible on the Salesforce Platform?

An explanation of how Prediction Builder works and a link to Salesforce's Trusted AI

Principles
An explanation of the prediction's rationale and a model card that describes how the
model was created
A marketing article of the product that clearly outlines the oroduct's capabilities and
features
Answer(s): B

How does the "right of least privilege" reduce the risk of handling sensitive personal
data?

By limiting how many people have access to data

By reducing how many attributes are collected
By applying data retention policies
Answer(s): A

What is the best method to safeguard customer data privacy?

Automatically anonymize all customer data.

Track customer data consent preferences.
Archive customer data on a recurring schedule.
Answer(s): B

What is the key difference between generative and predictive AI?

Generative AI creates new content based on existing data and predictive AI analyzes
existing data.
Generative AI finds content similar to existing data and predictive AI analyzes
existing data.
Generative AI analyzes existing data and predictive AI creates new content based on
existing data.
Answer(s): A

What is a key benefit of effective interaction between humans and AI systems?

Leads to more informed and balanced decision making

Alerts humans to the presence of biased data
Reduces the need for human involvement
Answer(s): A

What is a key characteristic of machine learning in the context of AI capabilities?

Uses algorithms to learn from data and make decisions

Relies on preprogrammed rules to make decisions
Can perfectly mimic human intelligence and decision-making
Answer(s): A

Cloud Kicks wants to ensure that multiple records for the same customer are removed
in Salesforce.
Which feature should be used to accomplish this?

Duplicate management
Trigger deletion of old records
Standardized field names
Answer(s): A

An administrator at Cloud Kicks wants to ensure that a field is set up on the customer
record so their preferred name can be captured.
Which Salesforce field type should the administrator use to accomplish this?

Multi-Select Picklist
Text
Rich Text Area
Answer(s): B

What is a possible outcome of poor data quality?

AI models maintain accuracy but have slower response times.

Biases in data can be inadvertently learned and amplified by AI systems.
AI predictions become more focused and less robust.
Answer(s): B

To avoid introducing unintended bias to an AI model, which type of data should be

omitted?

Transactional
Engagement
Demographic
Answer(s): C

What is an implication of user consent in regard to AI data privacy?

AI ensures complete data privacy by automatically obtaining user consent.

AI infringes on privacy when user consent is not obtained.
AI operates Independently of user privacy and consent.
Answer(s): B

How does data quality impact the trustworthiness of Al-driven decisions?

The use of both low-quality and high-quality data can improve the accuracy and
reliability of AI- driven decisions.
High-quality data improves the reliability and credibility of Al-driven decisions,
fostering trust among users.
Low-quality data reduces the risk of overfitting the model, improving the
trustworthiness of the predictions.
Answer(s): B

Cloud Kicks learns of complaints from customers who are receiving too many sales
calls and emails.
Which data quality dimension should be assessed to reduce these communication
Inefficiencies?

Duplication
Usage
Consent
Answer(s): A

A developer is tasked with selecting a suitable dataset for training an AI model in

Salesforce to accurately predict current customer behavior.
What Is a crucial factor that the developer should consider during selection?

Number of variables ipn the dataset

Size of the dataset
Age of the dataset
Answer(s): B

What is machine learning?

AI that can grow its intelligence

AI that creates new content
A data model used in Salesforce
Answer(s): C

What is a key benefit of effective interaction between humans and AI systems?

A. Leads to more informed and balanced decision-making

B. Alerts humans to the presence of biased data
C. Reduces the need for human involvement

Answer : B

To avoid introducing unintended bias to an AI model, which type of data should be

omitted?

A. Demographic
B. Transactional
C. Engagement

Answer : A

Cloud Kicks wants to ensure that multiple records for the same customer are removed
in Salesforce.

Which feature should be used to accomplish this?

A. Duplicate management
B. Trigger deletion of old records
C. Standardized field names
Cloud Kicks wants to ensure that multiple records for the same customer are removed
in Salesforce.

Which feature should be used to accomplish this?

A. Duplicate management
B. Trigger deletion of old records
C. Standardized field names

Answer : A

What are some key benefits of AI in improving customer experiences in CRM?

A. Streamlines case management by categorizing and tracking customer support

cases, identifying topics, and summarizing case resolutions
B. Improves CRM security protocols, safeguarding sensitive customer data from
potential breaches and threats
C. Fully automates the customer service experience, ensuring seamless automated
interactions with customer

Answer : A

What is the best method to safeguard customer data privacy?

A. Automatically anonymize all customer data.

B. Track customer data consent preferences.
C. Archive customer data on a recurring schedule.

Answer : B
What is the main focus of the Accountability principle in Salesforce's Trusted AI
Principles?

A. Ensuring transparency in AI-driven recommendations and predictions

B. Taking responsibility for one's actions toward customers, partners, and society
C. Safeguarding fundamental human rights and protecting sensitive data

Answer : B

How does data quality impact the trustworthiness of AI-driven decisions?

A. High-quality data improves the reliability and credibility of AI-driven decisions,

fostering trust among users.
B. The use of both low-quality and high-quality data can improve the accuracy and
reliability of AI-driven decisions.
C. Low-quality data reduces the risk of overfitting the model, improving the
trustworthiness of the predictions.

Answer : A

Cloud Kicks discovered multiple variations of state and country values in contact
records.

Which data quality dimension is affected by this issue?

A. Consistency
B. Usage
C. Accuracy

Answer : A
Cloud Kicks wants to implement AI features on its Salesforce Platform but has
concerns about potential ethical and privacy challenges.

What should they consider doing to minimize potential AI bias?

A. Use demographic data to identify minority groups.

B. Integrate AI models that auto-correct biased data.
C. Implement Salesforce's Trusted AI Principles.

Answer : С

What is an example of Salesforce's Trusted AI Principle of Inclusivity in practice?

A. Working with human rights experts

B. Striving for model explainability
C. Testing models with diverse datasets

Answer : С

A customer using Einstein Prediction Builder is confused about why a certain

prediction was made.

Following Salesforce's Trusted AI Principle of Transparency, which customer

information should be accessible on the Salesforce Platform?

A. An explanation of how Prediction Builder works and a link to Salesforce's Trusted

AI Principles
B. A marketing article of the product that clearly outlines the product’s capabilities
and features
C. An explanation of the prediction's rationale and a model card that describes how
the model was created
Answer : С

An administrator at Cloud Kicks wants to ensure that a field is set up on the customer
record so their preferred name can be captured.

Which Salesforce field type should the administrator use to accomplish this?

A. Text
B. Rich Text Area
C. Multi-Select Picklist

Answer : A

Which type of bias results from data being labeled according to stereotypes?

A. Societal
B. Association
C. Interaction

Answer : A

Salesforce defines bias as using a person's immutable traits to classify them or market
to them.

Which potentially sensitive attribute is an example of an immutable trait?

A. Email address
B. Nickname
C. Financial status
Answer : C

What is the key difference between generative and predictive AI?

A. Generative AI analyzes existing data and predictive AI creates new content based
on existing data.
B. Generative AI finds content similar to existing data and predictive AI analyzes
existing data.
C. Generative AI creates new content based on existing data and predictive AI
analyzes existing data.

Answer : C

Which type of bias imposes a system's values on others?

A. Association
B. Automation
C. Societal

Answer : C

A sales manager wants to improve their processes using AI in Salesforce.

Which application of AI would be most beneficial?

A. Lead scoring and opportunity forecasting

B. Data modeling and management
C. Sales dashboards and reporting
Answer : A

What is the most likely impact that high-quality data will have on customer
relationships?

A. Improved customer trust and satisfaction

B. Increased brand loyalty
C. Higher customer acquisition costs

Answer : A

What are the key components of the data quality standard?

A. Accuracy, Completeness, Consistency

B. Reviewing, Updating, Archiving
C. Naming, Formatting, Monitoring

Answer : A

What is the role of Salesforce's Trusted AI Principles in the context of CRM systems?

A. Outlining the technical specifications for AI integration

B. Providing a framework for AI data model accuracy
C. Guiding ethical and responsible use of AI
Answer : C

What is a benefit of data quality and transparency as it pertains to bias in generative

AI?

A. Chances of bias are aggravated.

B. Chances of bias are removed.
C. Chances of bias are mitigated.

Answer : C

A business analyst (BA) wants to improve business by enhancing their sales processes
and customer support.
Which AI applications should the BA use to meet their needs?

A. Sales data cleansing and customer support data governance

B. Machine learning models and chatbot predictions
C. Lead scoring, opportunity forecasting, and case classification

Answer : C

How does AI within CRM help sales representatives better understand previous
customer interactions?

A. Creates, localizes, and translates product descriptions

B. Provides call summaries
C. Triggers personalized service replies
Answer : B

Why is it critical to consider privacy concerns when dealing with AI and CRM data?

A. Ensures compliance with laws and regulations

B. Confirms the data is accessible to all users
C. Increases the volume of data collected

Answer : A

A data quality expert at Cloud Kicks wants to ensure that each new contact contains at
least an email address or phone number.
Which feature should they use to accomplish this?

A. Validation rule
B. Autofill
C. Duplicate matching rule

Answer : A

In the context of Salesforce's Trusted AI Principles, what does the principle of

Empowerment primarily aim to achieve?

A. Empower users of all skill levels to build AI applications with clicks, not code.
B. Empower users to solve challenging technical problems using neural networks.
C. Empower users to contribute to the growing body of knowledge of leading AI
research.
Answer : A

Cloud Kicks wants to use an AI model to predict the demand for shoes using
historical data on sales and regional characteristics.
What is an essential data quality dimension to achieve this goal?

A. Age
B. Reliability
C. Volume

Answer : B

A financial institution plans a campaign for preapproved credit cards.

How should they implement Salesforce's Trusted AI Principle of Transparency?

A. Communicate how risk factors such as credit score can impact customer eligibility.
B. Flag sensitive variables and their proxies to prevent discriminatory lending
practices.
C. Incorporate customer feedback into the model’s continuous training.

Answer : B

What is a key challenge of human-AI collaboration in decision-making?

A. Leads to more informed and balanced decision-making

B. Creates a reliance on AI, potentially leading to less critical thinking and oversight
C. Reduces the need for human involvement in decision-making processes
Answer : B

Which best describes the difference between predictive AI and generative AI?

A. Predictive AI and generative AI have the same capabilities but differ in the type of
input they receive; predictive AI receives raw data whereas generative AI receives
natural language.
B. Predictive AI uses machine learning to classify or predict outputs from its input
data whereas generative AI does not use machine learning to generate its output.
C. Predictive AI uses machine learning to classify or predict outputs from its input
data whereas generative AI uses machine leaning to generate new and original output
for a given input.

Answer : C

What is machine learning?

A. A data model used in Salesforce

B. AI that can grow its intelligence
C. AI that creates new content

Answer : A

The Cloud Kicks technical team is assessing the effectiveness of their AI development
processes.
Which established Salesforce Ethical Maturity Model should the team use to guide the
development of trusted AI solutions?

A. Ethical AI Prediction Maturity Model

B. Ethical AI Practice Maturity Model
C. Ethical AI Process Maturity Model

Answer : C

What is a potential source of bias in training data for AI models?

A. The data is collected in real time from source systems.

B. The data is collected from a diverse range of sources and demographics.
C. The data is skewed toward a particular demographic or source.

Answer : C

Cloud Kicks wants to use AI to enhance its sales processes and customer support.
Which capability should they use?

A. Sales Path and Automated Case Escalations

B. Einstein Lead Scoring and Case Classification
C. Dashboard of Current Leads and Cases

Answer : B

What can bias in AI algorithms in CRM lead to?

A. Ethical challenges in CRM systems

B. Advertising cost increases
C. Personalization and targeted marketing changes

Answer : A
Which Einstein capability uses emails to create content for Knowledge articles?

A. Predict
B. Discover
C. Generate

Answer : C

A system admin recognizes the need to put a data management strategy in place.
What is a key component of a data management strategy?

A. Naming Convention
B. Color Coding
C. Data Backup

Answer : C

How does a data quality assessment impact business outcomes for companies using
AI?

A. Provides a benchmark for AI predictions

B. Accelerates the delivery of new AI solutions
C. Improves the speed of AI recommendations

Answer : A
What is an example of ethical debt?

A. Violating a data privacy law and failing to pay fines

B. Delaying an AI product launch to retrain an AI data model
C. Launching an AI feature after discovering a harmful bias

Answer : C

A consultant conducts a series of Consequence Scanning Workshops to support

testing diverse datasets.
Which Salesforce Trusted AI Principle is being practiced?

A. Accountability
B. Inclusivity
C. Transparency

Answer : B

Cloud Kicks wants to develop a solution to predict customers product interests based on historical
data. The company found that employees from one region use a text field to capture the product
category, while employees from all other locations use a plckllst.

Which data quality dimension is affected in this scenario?

A.
Completeness

B.
Accuracy

C.
Consistency

View Answer
Answer:
C

What is the main focus of the Accountability principle in Salesforce's Trusted AI Principles?

A.
Safeguarding fundamental human rights and protecting sensitive data

B.
Taking responsibility for one's actions toward customers, partners, and society

C.
Ensuring transparency In Al-driven recommendations and predictions

View Answer

Answer:
B

What role does data quality play in the ethical us of AI applications?

A.
High-quality data is essential for ensuring unbased and for fair AI decisions, promoting ethical
use, and preventing discrimi…

B.
High-quality data ensures the process of demographic attributes requires for personalized
campaigns.

C.
Low-quality data reduces the risk of unintended bias as the data is not overfitted to demographic
groups.

View Answer

Answer:
A

Why is it critical to consider privacy concerns when dealing with AI and CRM data?

Options:
A.

Ensures compliance with laws and regulations

B.

Confirms the data is accessible to all users

C.

Increases the volume of data collected

Show Answer Buy Now

Answer:
A

Cloud kicks wants to decrease the workload for its customer care agents by implementing a
chatbot on its website that partially deflects incoming cases by answering frequency asked
questions

Which field of AI is most suitable for this scenario?

Options:
A.

Natural language processing

B.

Computer vision

C.

Predictive analytics

Show Answer Buy Now

Answer:
A
What is a sensitive variable that car esc to bias?

Options:
A.

Education level

B.

Country

C.

Gender

Show Answer Buy Now

Answer:
C

Which Einstein capability uses emails to create content for Knowledge articles?

Options:
A.

Generate

B.

Discover

C.

Predict

Show Answer Buy Now

Answer:
A

Cloud Kicks uses Einstein to generate predictions out is not seeing accurate results?
What to a potential mason for this?

Options:
A.

Poor data quality

B.

The wrong product

C.

Too much data

Show Answer Buy Now

Answer:
A

A service leader wants use AI to help customer resolve their issues quicker in a guided self-serve
application.

Which Einstein functionality provides the best solution?

Options:
A.

Case Classification

B.

Bots

C.

Recommendation

Show Answer Buy Now

Answer:
B
What is a possible outcome of poor data quality?

Options:
A.

AI models maintain accuracy but have slower response times.

B.

Biases in data can be inadvertently learned and amplified by AI systems.

C.

AI predictions become more focused and less robust.

Show Answer Buy Now

Answer:
B

Cloud Kicks wants to optimize its business operations by incorporating AI into its CRM.

What should the company do first to prepare its data for use with AI?

Options:
A.

Remove biased data.

B.

Determine data availability.

C.

Determine data outcomes.

Show Answer Buy Now

Answer:
B
Which action should be taken to develop and implement trusted generated AI with Salesforce’s
safety guideline in mind?

Options:
A.

Develop right-sized models to reduce our carbon footprint.

B.

Create guardrails that mitigates toxicity and protect PII

C.

Be transparent when AI has created and automatically delivered content.

Show Answer Buy Now

Answer:
B

Which type of bias imposes a system ‘s values on others?

Options:
A.

Societal

B.

Automation

C.

Association

Show Answer Buy Now

Answer:
A
Cloud Kicks learns of complaints from customers who are receiving too many sales calls and
emails.

Which data quality dimension should be assessed to reduce these communication Inefficiencies?

Options:
A.

Duplication

B.

Usage

C.

Consent

Show Answer Buy Now

Answer:
A

A data quality expert at Cloud Kicks want to ensure that each new contact contains at least an
email address …

Which feature should they use to accomplish this?

Options:
A.

Autofill

B.

Duplicate matching rule

C.

Validation rule

Show Answer Buy Now

Answer:
C

A customer using Einstein Prediction Builder is confused about why a certain prediction was
made.

Following Salesforce's Trusted AI Principle of Transparency, which customer information should

be accessible on the Salesforce Platform?

Options:
A.

An explanation of how Prediction Builder works and a link to Salesforce's Trusted AI Principles

B.

An explanation of the prediction's rationale and a model card that describes how the model was
created

C.

A marketing article of the product that clearly outlines the oroduct's capabilities and features

Show Answer Buy Now

Answer:
B

What should organizations do to ensure data quality for their AI initiatives?

Options:
A.

Collect and curate high-quality data from reliable sources.

B.

Rely on AI algorithms to automatically handle data quality issues.

C.

Prioritize model fine-tuning over data quality improvements.

Show Answer Buy Now

Answer:
A

Cloud Kicks wants to use an AI mode to predict the demand for shoes using historical data on
sales and regional characteristics.

What is an essential data quality dimension to achieve this goal?

Options:
A.

Reliability

B.

Volume

C.

Age

Show Answer Buy Now

Answer:
A

What Is a benefit of data quality and transparency as it pertains to bias in generated AI?

Options:
A.

Chances of bIas and mitigated

B.

Chances of bias are aggravated

C.

Chances of bias are remove

Show Answer Buy Now

Answer:
A

What should be done to prevent bias from entering an AI system when training it?

Options:
A.

Use alternative assumptions.

B.

Import diverse training data.

C.

Include Proxy variables.

Show Answer Buy Now

Answer:
B

What are the key components of the data quality standard?

Options:
A.

Naming, formatting, Monitoring

B.

Accuracy, Completeness, Consistency

C.

Reviewing, Updating, Archiving

Show Answer Buy Now

Answer:
B

What are some key benefits of AI in improving customer experiences in CRM?

Options:
A.

Improves CRM security protocols, safeguarding sensitive customer data from potential breaches
and threats

B.

Streamlines case management by categorizing and tracking customer support cases, identifying
topics, and summarizing case resolutions

C.

Fully automates the customer service experience, ensuring seamless automated interactions with
customers

Show Answer Buy Now

Answer:
B
11. Cloud Kicks wants to develop a solution... by Tadisetty, Navya
(Cognizant)Tadisetty, Navya (Cognizant) (External)00:16

11. Cloud Kicks wants to develop a solution to predict customers product interests
based on historical data. The company found that employees from one region use a
text field to capture the product category, while employees from all other locations
use a picklist. Which data quality dimension is affected in this scenario?

A. Completeness

B. Accuracy
C. Consistency

ANSWER:- B

13. What role does data quality play in the... by Tadisetty, Navya
(Cognizant)Tadisetty, Navya (Cognizant) (External)00:17

13. What role does data quality play in the ethical us of Al applications?

A. High-quality data is essential for ensuring unbased and for fair Al decisions,
promoting ethical use, and preventing discrimination.

B. High-quality data ensures the process of demographic attributes requires for

personalized campaigns.

C. Low-quality data reduces the risk of unintended bias as the data is not overfitted to
demographic groups.

ANSWER:- A

Dram Ask Bling Al + 3D 14. What are s... by Tadisetty, Navya

(Cognizant)Tadisetty, Navya (Cognizant) (External)00:17

Dram

Ask Bling Al

+ 3D

14. What are some key benefits of Al in improving customer experiences in CRM?
A. Improves CRM security protocols, safeguarding sensitive customer data from
potential breaches and threats

B. Streamlines case management by categorizing and tracking customer support

cases, identifying topics, and summarizing case

resolutions

C. Fully automates the customer service experience, ensuring seamless automated

interactions with customers

ANSWER:- B

22. Which Einstein capability uses emails t... by Tadisetty, Navya

(Cognizant)Tadisetty, Navya (Cognizant) (External)00:18

22. Which Einstein capability uses emails to create content for Knowledge articles?

A. Generate

B. Discover

C. Predict

ANSWER:- A

21. What is a possible outcome of poor data... by Tadisetty, Navya

(Cognizant)Tadisetty, Navya (Cognizant) (External)00:18

21. What is a possible outcome of poor data quality?

A. Al models maintain accuracy but have slower response times.

B. Biases in data can be inadvertently learned and amplified by Al systems.

C. Al predictions become more focused and less robust.

ANSWER:- B

Bing 20. Which action should be taken to ... by Tadisetty, Navya

(Cognizant)Tadisetty, Navya (Cognizant) (External)00:19

Bing

20. Which action should be taken to develop and implement trusted generated Al with
Salesforce's safety guideline in mind?

A. Develop right-sized models to reduce our carbon footprint.0

B. Create guardrails that mitigates toxicity and protect PII

C. Be transparent when Al has created and automatically delivered content.

ANSWER:- B

Ask Bing Al +37 ANSWE 19. A customer ... by Tadisetty, Navya

(Cognizant)Tadisetty, Navya (Cognizant) (External)00:19

Ask Bing Al

+37

ANSWE
19. A customer using Einstein Prediction Builder is confused about why a certain
prediction was made. Following Salesforce's Trusted Al Principle of Transparency,
which customer information should be accessible on the Salesforce Platform?

A. An explanation of how Prediction Builder works and a link to Salesforce's Trusted

Al Principles

B. An explanation of the prediction's rationale and a model card that describes how
the model was created

C. A marketing article of the product that clearly outlines the product's capabilities
and features

ANSWER:- B

18. What should organizations do to ensure ... by Tadisetty, Navya

(Cognizant)Tadisetty, Navya (Cognizant) (External)00:19

18. What should organizations do to ensure data quality for their Al initiatives?

A. Collect and curate high-quality data from reliable sources.

B. Rely on Al algorithms to automatically handle data quality issues.

C. Prioritize model fine-tuning over data quality improvements.

ANSWER:- A

17. What Is a benefit of data quality and t... by Tadisetty, Navya

(Cognizant)Tadisetty, Navya (Cognizant) (External)00:20

17. What Is a benefit of data quality and transparency as it pertains to bias in

generated AI?
A. Chances of bias and mitigated

B. Chances of bias are aggravated

C. Chances of bias are removed

ANSWER:- A

16. What should be done to prevent bias fro... by Tadisetty, Navya

(Cognizant)Tadisetty, Navya (Cognizant) (External)00:20

16. What should be done to prevent bias from entering an Al system when training it?

A. Use alternative assumptions.

B. Import diverse training data.

C. Include Proxy variables.

ANSWER:- B

15. What are the key components of the data... by Tadisetty, Navya
(Cognizant)Tadisetty, Navya (Cognizant) (External)00:21

15. What are the key components of the data quality standard?

A. Naming, formatting, Monitoring

B. Accuracy, Completeness, Consistency

C. Reviewing, Updating, Archiving

ANSWER:- B

Cloud Kick wants to use Einstein Prediction builder to determine a customers

likelihood of buying specific products; however data quality is..
How can data quality be assessed quickly?
A .Build a data management strategy.
B. Run reports to explore the data quality
C. Leverage data quality apps from AppExchange

What is a key consideration regarding data quality in AI implementations?

A. Techniques for customizing AI features in Salesforce
B. Data’s role in training and fine-tuning Salesforce AI models
C. Integration process of AI models with Salesforce workflows

1. Which statement exemplifies Salesforces honesty guideline when training AI

models?

A.Minimize the AI models carbon footprint and environment impact during training.

B.Ensure appropriate consent and transparency when using AI-generated responses.

C.Control bias, toxicity, and harmful content with embedded guardrails and guidance.

Answer: B
2. What is a Key consideration regarding data quality in AI implementation?

A.Techniques from customizing AI features in Salesforce

B.Data's role in training and fine-tuning Salesforce AI models

C.Integration process of AI models with Salesforce workflows

Answer: B

3. How is natural language processing (NLP) used in the context of AI capabilities?

A.To cleanse and prepare data for AI implementations

B.To interpret and understand programming language

C.To understand and generate human language

Answer: C

4. How does a data quality assessment impact business outcome for companies using
AI?

A.Improves the speed of AI recommendations

B.Accelerates the delivery of new AI solutions

C.Provides a benchmark for AI predictions

Answer: C

5. A healthcare company implements an algorithm to analyze patient data and assist in

medical diagnosis.

Which primary role does data Quality play In this Al application?

A.Enhanced accuracy and reliability of medical predictions and diagnoses B.Ensured

compatibility of Al algorithms with the system's Infrastructure

C.Reduced need for healthcare expertise in interpreting AI outouts

Answer: A

6. What are some of the ethical challenges associated with Al development?

A.Potential for human bias in machine learning algorithms and the lack of
transparency in AI decision-making processes

B.Implicit transparency of AI systems, which makes It easy for users to understand

and trust their decisions

C.Inherent neutrality of AI systems, which eliminates any potential for human bias in
decision-making
Answer: A

7. In the context of Salesforce's Trusted AI Principles what does the principle of

Empowerment primarily aim to achieve?

A.Empower users to off all skill level to build AI application with clicks, not code.

B.Empower users to contribute to the growing body of knowledge of leading AI

research.

C.Empower users to solve challenging technical problems using neural networks.

Answer: A

8. What should be done to prevent bias from entering an Al system when training it?

A.Use alternative assumptions.

B.Import diverse training data.

C.Include Proxy variables.

Answer: B

9. Cloud Kicks wants to use AI to enhance its sales processes and customer support.
Which capacity should they use?

A.Dashboard of Current Leads and Cases

B.Sales path and Automaton Case Escalations

C.Einstein Lead Scoring and Case Classification

Answer: C

10. What Is a benefit of data quality and transparency as it pertains to bias in

generated AI?

A.Chances of blas and mitigated

B.Chances of bias are aggravated

C.Chances of bias are remove

Answer: A

1. In Salesforce, what is the primary function of Einstein Prediction Builder?

A. To forecast future sales opportunities

B. To categories customer support tickets

C. To design email templates

ANSWER:- A

2. What is the purpose of Salesforce Einstein Discovery?

A. To create advanced AL models from scratch

B. To predict customer behavior based on historical data

C. To automate email marketing campaigns

ANSWER:- B

3. What is the primary goal of incorporating AL into Salesforce?

A. To reduce customer engagement

B. To enhance customer relationship management

C. To eliminate the need for human agents

Ans : B
4. What is one approach to mitigating bias in generative AI CRM models?

A. Implementing stricter data privacy policies

B. Ensuring diverse and representative training data

C. Reducing customer engagement to minimize potential bias

ANSWER:- B

5. How can high-quality training data benefit generative AL in CRM?

A. It can make the AL mode less accurate

B. It enables the AL model to provide more relevant and context- aware responses to
customer inquiries

C. It increases the likelihood of data hallucination

ANSWER:- B

6. What is the potential consequence of using low-quality or biased training data in

generative Al for CRM?

A. Improved customer satisfication

B. Unfair or biased customer interactions

C. Reduced Al model complexity

ANSWER:- B

7. What is the mail goal of interacting generative Al into CRM systems for sales and
marketing?

A. To confuse customers with incomprehensible responses.

B. To improve customer engagement and increase sales

C. To replace the sales team with Al-generated sales pitches

ANSWER:- B

8. What ethical considerations should be considered when using generative Al in

CRM?

A. None, as Al is inherently ethical

B. Data privacy, bias and transparency

C. Making all customer interactions completely automated

ANSWER:- B

9. What is the primary benefit of using generative Al in CRM for customer support?

A. Generating more marketing emails

B. Reducing the need for human customer support agents

C. Increasing customer wait times

Ans : B

[00:15] Tadisetty, Navya (Cognizant)

10. Which of the following is a factor that can determine the quality of data used for
training Al models?

A. Data Compatibility

B. Duplicate records

C. Data Volume

ANSWER:- A
11. Cloud Kicks wants to develop a solution to predict customers product interests
based on historical data. The company found that employees from one region use a
text field to capture the product category, while employees from all other locations
use a picklist. Which data quality dimension is affected in this scenario?

A. Completeness

B. Accuracy

C. Consistency

ANSWER:- C

11. Cloud Kicks wants to develop a solution to predict customers product interests
based on historical data. The company found that employees from one region use a
text field to capture the product category, while employees from all other locations
use a picklist. Which data quality dimension is affected in this scenario?

A. Completeness

B. Accuracy

C. Consistency

ANSWER:- B

13. What role does data quality play in the ethical us of Al applications?
A. High-quality data is essential for ensuring unbased and for fair Al decisions,
promoting ethical use, and preventing discrimination.

B. High-quality data ensures the process of demographic attributes requires for

personalized campaigns.

C. Low-quality data reduces the risk of unintended bias as the data is not overfitted to
demographic groups.

ANSWER:- A

14. What are some key benefits of Al in improving customer experiences in CRM?

A. Improves CRM security protocols, safeguarding sensitive customer data from

potential breaches and threats

B. Streamlines case management by categorizing and tracking customer support

cases, identifying topics, and summarizing case

resolutions

C. Fully automates the customer service experience, ensuring seamless automated

interactions with customers

ANSWER:- B

22. Which Einstein capability uses emails to create content for Knowledge articles?

A. Generate
B. Discover

C. Predict

ANSWER:- A

21. What is a possible outcome of poor data quality?

A. Al models maintain accuracy but have slower response times.

B. Biases in data can be inadvertently learned and amplified by Al systems.

C. Al predictions become more focused and less robust.

ANSWER:- B

20. Which action should be taken to develop and implement trusted generated Al with
Salesforce's safety guideline in mind?

A. Develop right-sized models to reduce our carbon footprint.0

B. Create guardrails that mitigates toxicity and protect PII

C. Be transparent when Al has created and automatically delivered content.

ANSWER:- B

19. A customer using Einstein Prediction Builder is confused about why a certain
prediction was made. Following Salesforce's Trusted Al Principle of Transparency,
which customer information should be accessible on the Salesforce Platform?

A. An explanation of how Prediction Builder works and a link to Salesforce's Trusted

Al Principles

B. An explanation of the prediction's rationale and a model card that describes how
the model was created

C. A marketing article of the product that clearly outlines the product's capabilities
and features

ANSWER:- B

18. What should organizations do to ensure data quality for their Al initiatives?

A. Collect and curate high-quality data from reliable sources.

B. Rely on Al algorithms to automatically handle data quality issues.

C. Prioritize model fine-tuning over data quality improvements.

ANSWER:- A
17. What Is a benefit of data quality and transparency as it pertains to bias in
generated AI?

A. Chances of bias and mitigated

B. Chances of bias are aggravated

C. Chances of bias are removed

ANSWER:- A

16. What should be done to prevent bias from entering an Al system when training it?

A. Use alternative assumptions.

B. Import diverse training data.

C. Include Proxy variables.

ANSWER:- B

15. What are the key components of the data quality standard?

A. Naming, formatting, Monitoring

B. Accuracy, Completeness, Consistency

C. Reviewing, Updating, Archiving

ANSWER:- B

What is the Role of Data quality in achieving AI business objectives?

a. Data quality is unnecessary because AI can work with all data Types.
b. Data quality is required to create accurate AI data insights.
c. Data quality is important for maintaining AI data storage limits