Government of Karnataka Department of Collegiate Education .Government First Grade College Halebeedu
Government of Karnataka Department of Collegiate Education .Government First Grade College Halebeedu
Total hours: 56
SL No. of Methodology/
No. Content Covered Hours pedagogy Date Initial
Unit : 1 Underwriting of Shares
1 Introduction -Meaning of Underwriting – 1 Black board/
SEBI regulations regarding underwriting Lecture/PPT
Internal assessment
42 C1 Test 1
43 C2 test 1
44 Total hours (G) 2
Total hours ( A+B+C+D+E+F+G) 58
Submission of IA Marks
(IA marks considered the performance of the student in Unit,
C1,C2 Test, Assignment, seminar, group discussion,
attendance and behaviour in the class room as well as college)
Total hours: 56
SL No. of Methodology/
No. Content Covered Hours pedagogy Date Initial
Unit : 1 – Statistical Data and Descriptive statistics
1 Nature and Classification of data 2 Black board/
Lecture/PPT
2 Univariate, bivariate and multivariate 2 Black board/
data Lecture/PPT
3 Measures of Central Tendency 2 Black board/
Lecture/PPT
4 Mathematical averages including 2 Black board/
arithmetic mean Lecture/PPT
5 Properties and applications. 2 Black board/
Lecture/PPT
6 s. Positional Averages -Mode and Median 3 Black board/
(including graphic determination) Lecture/PPT
Total hours: 56
SL No. of Methodology/
No. Content Covered Hours pedagogy Date Initial
Unit : 1 Introduction to Cost Accounting
1 Introduction- Meaning and definition- 1 Black board/
Objectives Lecture/PPT
2 , Importance and Uses of Cost 2 Black board/
Accounting Difference between Cost Lecture/PPT
Accounting and Financial Accounting
3 Various Elements of Cost and 2 Black board/
Classification of Cost; Cost object, Cost Lecture/PPT
unit, Cost driver, cost centre;Cost
reduction and Cost control
4 Methods and Techniques of Costing 2 Black board/
(Meanings Only); Use of IT in Cost Lecture/PPT
Accounting; Limitations of Cost
Accounting
5 Cost Sheet: Meaning and Cost heads in a 5 Black board/
Cost Sheet, Presentation of Cost Lecture/PPT
Information in Cost Sheet . Problems on
Cost Sheet, Tenders and Quotations.
Total hours (a) 12
Programme: B.com
Course/Paper Name: OEC- ENTREPRENEURSHIP SKILLS
Semester: III SEM
Class: II B COM
Programme: B.com
Course/Paper Name: ADVERTISING SKILLS (OEC)
Semester: III SEM
Class: II B COM
Sl. Topic covered No. of Lecture Methodology/pedagogy Date Initial
No. Hours
Unit 1: Introduction
1 Communication process- Advertising as 1 Black board/
a tool of communication – Meaning Lecture/PPT
2 importance of advertising – Types of 1 Black board/
Advertising Lecture/PPT
3 Advertising Objectives . Audience 3 Black board/
analysis Lecture/PPT
4 Setting of advertising budget – 3 Black board/
Determinants and Major methods. Lecture/PPT
Total hours: 10
Unit 2 : Media Decisions
1 Major media types – their characteristics 1 Black board/
Lecture/PPT
2 internet as an advertising media, merits 1 Black board/
and demerits Lecture/PPT
3 Factors influencing media choice 2 Black board/
Lecture/PPT
4 media selection, media scheduling. 2 Black board/
Lecture/PPT
5 Advertising through the internet 2 Black board/
Lecture/PPT
6 – media devices. 2 Black board/
Lecture/PPT
Total hours:10
Unit 3: : Message Development and Advertising Agency
1 Advertising appeals- Advertising Copy 4 Black board/ Lecture
and Elements, Preparing ads for
different media
2 Advertising Agency: Role, types and 4 Black board/ Lecture
selection of advertising agency
3 Social, ethical and legal aspects of 4 Black board/ Lecture
advertising in India
Total hours : 12
Unit 4: Measuring Advertising Effectiveness
1 Evaluating communication and sales 5 Black board/ Lecture
effects PPT/Group Discussion
2 Pre and Post testing techniques. 5 Black board/ Lecture
PPT/Group Discussion
Total hours : 10
Internal Assessment
Test/Quiz/Assignment – 02