Synopsis-1

Entitled
“E-commerce makeup website”

GURU NANAK DEV UNIVERSITY, AMRITSAR

For the partial fulfilment of the requirement
For the award of degree of
“MASTER OF COMPUTER APPLICATIONS”
(2017-2020)
Submitted To: Submitted By:
Name- Khushi Arora
Class- BCA 6th sem
Roll no 10722109938

Department of Computer Science & Applications

Guru Nanak Dev University College
Jalandhar
DECLARATION

I, UNZA RAZA, OF ……………………………………………., in The

First year Master of Business Administration Semester 1 hereby declare
that I have completed the Project entitled
……………………..
for the academic year 2021-2022. The information submitted herein is true
and original to the best of my knowledge.

Stamp of college Signature

of student
ACKNOWLEDGEMENT

It gives me immense pleasure in acknowledging the valuable and co-

operative assistance extended to me by the various individuals who have
helped me successfully in completing this project.

First of all I would like to show my gratitude to my guide

…………………………………for
her assistance, encouragement and support on the
topic“…………………………………
would like to thank my parents, friends and colleagues who have supported
me during the making of this research report. The information provided by
them has helped me gain practical understanding of the subject

I would like to thank the

………………………………………………………. for giving me the
Opportunity to carry out the research.
Index

Sr no TOPIC Page.No

1 Introduction

2 Methodology

3 Marketing Mix

4 STP in skin care products

5 Ayurveda

6 Scope of the project

7 Marketing Strategies

8 Consumer Survey

9 Questionnaire

10 Conclusion

11 Webliography
INTRODUCTION

Cosmetics are substances used to enhance the appearance or odor of the human body.
Cosmetics include skincare creams, lotions, powders, perfumes, lipsticks, fingernail
and toe nail polish, eye and facial makeup, permanent waves, colored contact lenses,
hair colors, hair sprays and gels, deodorants, baby products, bath oils,bubble baths,
bath salts, butters and many other types of products.

Herbal cosmetics have growing demand in the world market and are an invaluable
gift of nature. There are a wide range of herbal cosmetic products to satisfy beauty
regime. Adding herbs in cosmetics is very safe for our skin. Herbal cosmetics are in
high demand due to the increasing interest of mankind towards them because they
are more effective with nil or less side effects, easily available ingredients etc.

The herbal cosmetics market has enormous potential for further growth. “The market
for Herbal cosmetics products in India is expected to grow at a rapid pace over the
coming decades. The market is only beginning to get populated with ayurvedic
brands and it will be a while until it gets too crowded

The Sparkle PRIVATE LIMITED is clearly targetting much older fast-moving

consumer goods (FMCG) majors like Colgate-Palmolive, Nestle, Dabur and HUL;
its wide array of products — including spices, pulses, chyvanprash,toothpaste,
shampoo, toothbrush, instant noodles, tea, jam, corn flakes and also beauty products
— competes directly with products from the heavyweights.
Today, the Indian cosmetics industry has a plethora of herbal cosmetic brands like
Forest Essentials, Biotique,Himalaya, Blossom Kochhar, VLCC, Dabur and Lotus;
and many more are adding to the list. The best part about organic cosmetics is that
unlike chemical-based cosmetics, these do not interfere with the body's absorption of
Vitamin D. Moreover, these help an individual to have a healthy skin, lustrous hair
and glowing complexion in a completely natural way.

The skin is the body's protective barrier against the environment. We often take our
skin for granted. Most people fail to realize that the skin needs daily care just like
brushing one's teeth. If the skin is not taken care of properly it can become dry, flaky,
cracked and inflamed.
This can predispose the skin to infection from wart viruses and bacteria. A daily skin
care regimen should start as early as infancy and continue throughout one's life.
Natural Skin care is the care of the skin using naturally derived ingredients combined
withnaturally occurring carrier agents, preservatives. The classic definition of natural
skin care is based on using botanically sourced ingredients currently existing in or
formed by nature, without the use of synthetic chemicals, and manufactured in such
a way to preserve the integrity of ingredients.

Everyone has natural oil covering their skin. This oil, named sebum, is made by
glands in the skin. When the oil is removed by frequent use of drying agents, such as
soap, the skin becomes dry which can lead to cracking and flaking. Once cracking
occurs the skin is susceptible to inflammation and itching. Everyday factors that may
cause drying of the skin include harsh soaps, long hot baths or showers, and frequent
bathing or showering. Most people overdo skin cleaning.
 METHODOLOGY

 Formulating the Research Problem

 Research Design

 Determining sources of Data

 Designing Data

 Determining Sampling Design and Sampling Size

 Processing and analyzing the data

 Preparing the research report.

FORMULATING THE RESEARCH PROBLEM:

At first I required to know the marketing strategies followed in the organizations. I

required studying the latest developments happening to make the marketing
strategies more effective. I was also required to understand whether organizations
followed marketing strategies and accepted as a cost benefit activity. It took me 3
months to prepare the entire project and present precise data.

RESEARCH DESIGN:

Every project requires an action plan and method for conducting a study. My project
is more prone to descriptive research as all my findings are based on both primary
as well as secondary data.
SOURCES OF DATA:

After listing down the methods of study and the activities to be done to complete my
project,I started with the implementation of the activities. My project is based on
primary as well as secondary data. The first aspect that was to be carried out was to
read the book

READING BOOKS:

This was an important aspect of my project as it was necessary for me to get an insight
of marketing and marketing strategies and different strategies that were generally
followed by the company that manufacturing skin care products. The book that helped
me was: Marketing Management

INTERNET:

After knowing about the various marketing it was necessary for me to understand its
implementation by the organizations. I discovered companies dealing in skin care
products and visited their respective websites and various other related links to collect
the information.

CONSUMER SURVEY:

I have also conducted a survey on various reactions of the consumers on the skin care
product they are using.
 MARKETING STRATEGIES OF S SKIN CARE PRODUCTS

4. P’S OF SKIN CARE PRODUCTS:

The Marketing mix is a business tool used in marketing professionals. The

Marketing mix is often crucial when determining a product or brands offer is often
synonymous
The four Ps
1-Product 2-Price
3-Place
4-Promoti

PRODUCT STRATEGY:

Anything offered in the market to satisfy the consumer needs is known as product.
Products are not just goods in tangible form but also it consists of services, ideas,
experiences, events, etc.
There are various types of skin care products and their services offered in the
market. It differs in various ways like size, shape, price, color, features, uses, etc.
These varieties are this classified in certain groups:

o Durability and Tangibility

o Consumer goods classification

Skin care products are type of consumer goods which are based on the shopping
habits of different types of customers having different perception, likes and
dislikes, tastes and preferences, and after all he/she has the desire to buy a product
with the backbone of ability to buy it.
PRODUCT LEVEL:

Basic product:
Actualizing a core benefit in a product is a basic product. This is what will be seen
in selecting skin care products. The main feature of skin care products is the
ingredients and fragrance or flavour which it contains.

Differentiation:

Form: Many products can be differentiated in form-the size, shape, or physical

structure of a product. The skin care products also consider many possible forms
like size shape color or action time.

Features: Most products can be offered with varying features that supplement its
basic function. Each company selling skin care products must decide whether to
offer feature customization at a higher cost or a few standard packages at a lower
cost.

Performance Quality: Performance Quality is the level at which the product’s

primary characteristics operate. The manufacturer of skin care products must
design a performance level appropriate to the target market and competitors’
performance level. A company must also manage performance quality through
time. Continuously improving the product can produce the high returns and market
share.

Conformance Quality: Buyers expect that the skin care products whether herbal or
non-herbal must have a high conformance quality, which is the degree to which all
the produced unite are identical and meet the promised
STP OF SKIN CARE PRODUCTS:

Segmentation:

The division of market into different homogeneous groups of customers is known

as
market segmentation. It helps to satisfy the customer’s needs easily.

A market segment should be:

 Measurable
 Assessable by communication and distribution channels
 Different in its response to a marketing mix
 Durable (not changing to quickly)
 Substantial enough to be profitable

One can identify 4 primary bases on which to segment a consumer market:

 Geographic
 Demographic
 Psychographic
 Behavioral

PRODUCT LEVEL:

Basic product:
Actualizing a core benefit in a product is a basic product. This is what will be seen
in selecting skin care products. The main feature of skin care products is the
ingredients and fragrance or flavour which it contains.

Differentiation:

Form: Many products can be differentiated in form-the size, shape, or physical

structure of a product. The skin care products also consider many possible forms
like size shape color or action time.

Features: Most products can be offered with varying features that supplement its
basic function. Each company selling skin care products must decide whether to
offer feature customization at a higher cost or a few standard packages at a lower
cost.
Performance Quality: Performance Quality is the level at which the product’s
primary characteristics operate. The manufacturer of skin care products must
design a performance level appropriate to the target market and competitors’
performance level. A company must also manage performance quality through
time. Continuously improving the product can produce the high returns and market
share.
Conformance Quality: Buyers expect that the skin care products whether herbal or
non-herbal must have a high conformance quality, which is the degree to which all
the produced unite are identical and meet the promised

STP OF SKIN CARE PRODUCTS:

The division of market into different homogeneous groups of customers is known

asmarket segmentation. It helps to satisfy the customer’s needs easily.
A market segment should be:
 Measurable
 Assessable by communication and distribution channels
 Different in its response to a marketing mix
 Durable (not changing to quickly)
 Substantial enough to be profitable

One can identify 4 primary bases on which to segment a consumer market:

 Geographic
 Demographic
 Psychographic
 Behavioral

WHAT IS AYURVEDA?
Ayurveda is a Sanskrit term, made up of the words "ayus" and "veda." "Ayus"
means life and "Veda" means knowledge or science. The term "ayurveda" thus
means 'the knowledge of life' or 'the science of life'. According to the ancient
Ayurvedic scholar Charaka, "ayu" comprises the mind, body, senses and the soul.

Ayurveda literally means "science of life and longevity." and is considered to be

the traditional system of medicine of India. Ayurveda is a science in the sense that
it is a complete system. It is a qualitative, holistic science of health and longevity,
a philosophy and system of healing the whole person, body and mind.

The origin of this system goes back to a far past, in which philosophy and medicine
were not separated. Therefore, philosophical views have strongly influenced the
Ayurvedic way of thinking.
AYURVEDIC/HERBAL SKIN CARE PRODUCTS

 Herbal medications are very effective for sensitive skin, as the products are
free from the insensitive chemicals that can lead to skin tribulations.
 Gnerally the herbal products possess natural components which are
healthier for sensitive skin and skin irritations do not occur.
 Amongst herbal products almond or jojoba oil can be used to clean the face.
 A facial pack can be prepared by mixing grapefruit with oatmeal to apply on
the face as it will trigger of irritation.
 Comfrey steeped in water act as the good toner for the sensitive skin amongst
 herbal products.
 Green tea possesses the properties of anti-inflammatory feature which
prevent reactions of the sensitive skin.
 A face mask made of cucumber and yoghurt can also used for sensitive skin
types.
 Aloe Vera acting as the smoothing of the skin that is red, aggravated and
 blemished can be applied directly on the skin.

QUESTIONNAIRE:

1. Do you use any skin care product?

 Yes
 No

2. Which skin care product do you prefer?

 Herbal
 Non-Herbal
 None of the above

3. Which type of skin care product do you prefer?

 Creams
 Lotions
 Soaps
 Talcum Powder
 All of the above

4. Which Company’s skin care product do you prefer?

 Cavin Kare
 Dabur
 HUL
 Himalaya
 Johnson and Johnson
 If Others, please specify’
5. From where do you buy your skin care product?
 General Store
 Medical Store
 Super Market or Departmental Store
6. According to you, which factor is considered the most important
while buying the skin care product?
 Brand Name
 Price
 Quality
 Availability
 Variety
7. How often do you purchase the skincare product?
 2 month
 1 month
 3 month
 4 month
8. Who or what influences you to purchase the skin care product?
 Your skin
 Ads
 Family
 Friends
 If Others, please specify
CONCLUSION

The amount of marketing strategies that is taking place in the companies

manufacturing skin care products is constantly increasing. Making time for creating
good and innovative strategies is often a tough task. Yet the relationship between
marketing strategies, companies manufacturing skin care products and profitability is
well-documented.

Companies have realized that proper marketing strategies are beneficial, in the long
run to both the company as well as the consumers using the skin care products.
Business competition compels companies manufacturing skin care products to attract,
retain and develop marketing strategies for enhancing their competitive edge. This is
also a necessity for retaining loyal consumers.

With new trends and improvement in techniques of developing marketing strategies

will enhance the growth of the companies manufacturing skin care products.
Thus, the role of marketing strategies in the companies manufacturing skin care
products is getting more vital by each passing day.

The project as a whole describes the scope and viability of the Manufacturing industry
and mainly of the financial, technical and its market potential.The project guarantee
sufficient fund to repay the loan and also give a good return on capital investment.
When analyzing the social- economic impact, this project is able to generate an
employment of 25 and above. It will cater the demand of Manufacturin
WEBLIOGRAPHY

http://en.wikipedia.org/wiki/Human_skin

http://www.cancer.org.au/preventing-cancer/sun-protection/preventing-skin- cancer/\

http://store.himalayahealthcare.com/quickorder.asp?source=adwords&gclid=CNjvc2
ooLoCFW964godYxUAjw

http://www.dabur.com/default.aspx 5-http://www.cavinkare.com/
http://www.hul.co.in/

http://www.vedicline.com/alpha-whitening-skin-care.html