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    Entrep BP Format

    Uploaded by

    Faithlyn Riche Yocor
    The document outlines a 5 chapter strategic plan including chapters on products and services, marketing, operations, and management. It provides details on the business concept, profile, products, target market, location, organization, budgets, and performance targets.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Entrep BP Format

    Uploaded by

    Faithlyn Riche Yocor
    5 views3 pages
    The document outlines a 5 chapter strategic plan including chapters on products and services, marketing, operations, and management. It provides details on the business concept, profile, products, target market, location, organization, budgets, and performance targets.

    Original Title

    Entrep Bp Format

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    © © All Rights Reserved

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    DOCX, PDF, TXT or read online from Scribd

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    The document outlines a 5 chapter strategic plan including chapters on products and services, marketing, operations, and management. It provides details on the business concept, profile, products, target market, location, organization, budgets, and performance targets.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    5 views3 pages

    Entrep BP Format

    Uploaded by

    Faithlyn Riche Yocor
    The document outlines a 5 chapter strategic plan including chapters on products and services, marketing, operations, and management. It provides details on the business concept, profile, products, target market, location, organization, budgets, and performance targets.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Chapter I: Strategic Plan

    A. Business Concept

    1. Name of the Business

    2. Nature of Business

    3. Industry Description

    4. Logo of the Business

    B. Business Profile

    1. Vision

    2. Mission

    3. Philosophy (Core Values)

    4. Objectives

    Chapter II: Products and Services

    A. Product/Service
    B. Competitive Advantage
    C. SWOT Analysis

    Chapter III: Marketing Plan

    A. Product Design and Description


    a. Type of Product (a. Non-durable for Food; b. Service)
    b. Branding (a. Name b. Term-tagline c. Sign/Symbol d. Design)
    c. Labeling (a. Volume/weight b. Nutrifacts c. ingredients d. Other
    Information)
    B. People (Target Market)
    C. Place/Location
    D. Price
    E. Promotion
    F. Packaging
    G. Positioning

    Chapter IV: Operations Plan

    A. Operating Environment (include inside and outside Environment with


    potential competitor) – location, micro and macro environment

    B. Organization (include Organizational Chart and Significant Position


    Description)

    C. Performance Targets

    D. Ethical Standards

    E. Financing Strategy

    F. Departmental Budget

    Chapter V: Management Report

    A. Ethics Review

    a. Customer Feedback
    b. Customer Satisfaction Survey Questionnaire

    b.1 Organization’s Impact on

    b.1.1 People (Social Benefit)

    b.1.2 Environment (Planet)

    b.1.3 Profit

    b. 2 Socio-Economic Impact
    B. Accomplishment Report
    a. Top Management
    b. Operations performance
    c. Marketing Performance
    d. Financial Performance

    c.1 Actual Financial Statements

    c.1.1 Income Statement

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