Good One
Good One
Good One
1. Introduction
Agriculture is the mainstay of Ethiopia’s economy and the largest source of foreign exchange earnings. Ethiopian
economy is largely dependent on agriculture, employing 85% of the labor force and accounting for nearly 43% of the gross
domestic product (GDP). The same sector contributes about 90% of the country's foreign exchange earnings and supplies
about 70% of the country’s raw material required for agro-based large and medium sized local industries.
As per the National Accounts data, agricultural crop production accounts on average for 60%, livestock 27%, and
forestry and other sub-sectors 13% of the total agricultural value added (EHAO, 2011).
Marketing activities also have an intrinsic productive value, in that it adds time, place and possession utilities to products
and commodities. Through the technical functions of storage, processing, and transportation and through exchange,
marketing increases consumer satisfaction from any given quantity of output.
An efficient agricultural marketing is crucial for effective agricultural and rural development, particularly with
regard to sustained increase in agricultural production, producer’s income and improvement of the food security
capabilities (Arora, 1997). In Ethiopia, common bean is one of the most important cash crop and source of protein for
producers in many lowlands and mid-altitude zones.
The country’s export earnings are estimated to be over 85% of export earnings from pulses, exceeding that of
other pulses such as lentils, horse (faba) bean and chickpea (Negash, 2007). Overall, common bean ranks third as an
export commodity in Ethiopia, contributing about 9.5 % of total export value from agriculture (FAOSTAT, 2010). Total
national production was estimated at 421,418 ton in 2008, with a market value of US 132,900,609 million (FAOSTAT,
2010).
Even though haricot bean is largely grown in Ethiopia, the national average yield in general and Meta district in
particular is low ranging from 0.5 to 0.8 tons per hectare, which is far below the corresponding yield recorded at research
sites (2.5 to 3 tons per hectare) using improved varieties (EPPA, 2004). The low national mean yield observed for haricot
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bean could be attributed to various constraints related to low marketing facility, lack of access to improved varieties of
seed and poor cultural practices (Alemitu, 2011).
Astewel (2010) also explained that in Ethiopia the performance of agricultural marketing system is constrained by
many factors such as: poor quality of agricultural produce, lack of market facilities, weak extension services which ignored
marketing development and absence of marketing information.
The flow of agricultural produce from the producer to the consumer involves a long chain of intermediaries, who,
without creating value-added, merely keep on stretching the chain.
Hence, this particular study was initiated to fill this gap.
2. Research Questions
This study has attempted to answer the following research questions:
What are the major haricot bean marketing channels in the study area?
Through which actor large percent of the product enters to the market?
Who gets the major share of the marketing surplus in haricot bean marketing channels in the study area?
What are the constraints and opportunities of haricot bean marketing in the study area?
What factors affect the supply of haricot bean to the market?
3. Research Methodology
The study was conducted in Meta district in Eastern Hararge Zone of Oromia National Regional State in the
eastern Ethiopian highland. Simple random sampling method was employed. It has two parts that are traders and the
producers’ survey. The traders’ survey was employed in three sample markets. The sample markets include Dire-Dawa
and two local markets, Kulubi and Chelenko from Meta district. Sample producers were selected from those who produce
haricot bean. From 51 kebeles of Meta district 12 kebeles grow haricot bean. From these five kebeles were selected
randomly and from a these five kebeles 15% of the population, a total of 150 producers were randomly selected and
interviewed. Semi structured formal interview guidelines were prepared and piloted before data collection in order to
include all the necessary information. Formal survey and interviews were made with randomly selected producers and
traders using questionnaires. On the other hand, an informal survey in the form of Rapid Market Appraisal (RMA)
technique was employed using checklists for both producers and traders to obtain additional supporting information for
the study.
i. The participation Equation: The Probit model is specified as:
Yi = xi’βi + εi, i = 1, . . . , n
Where: Yi is a dummy variable indicating the market participation that is related to it as
Yi = 1 if Yi > 0, otherwise Yi = 0
βi are the variables determining participation in the Probit model,
xi’ is unknown parameter to be estimated in the Probit regression model,
i is random error term
ii. Regression (OLS): Selection model is specified as:
Q = Zi α i + μλ + η
Where: Qi is the volume of haricot bean supplied to market
αi is a vector of unknown parameters to be estimated in the quantity supply equation
Zi is a vector of explanatory variables determining the quantity supplied
μ is the parameter that helps to test whether there is a self selection bias in market participation
ηi is the error term.
Lambda, which is related to the conditional probability that an individual household will decide to participate (given a set
of independent variables), is determined by the formula.
To identifying factors influencing haricot bean supply, the main task is to analyze which factor influences and how?
Therefore, potential variables, which are supposed to influence haricot bean market participation and quantity of haricot
bean supply, need to be explained. In view of that, the major hypothetical variables expected to have influence on both the
producers’ participation decision and quantity supply are explained as follows.
4. Dependent Variables
Market participation decision (MKTPD): This is a dummy variable, which takes value 1 if the producer decides to
participate in marketing of haricot bean and 0 otherwise.
Quantity supplied (QSU): It is a continuous variable that represents the actual supply of haricot bean in Qt by farm
household to the market.
5. Independent Variables
Sex of the respondent (SEX): - It is a dummy variable taking zero if female and 1 if male. It is hypothesized to affect
both participation and supply of haricot bean will be one variable to be considered.
Age of household head (AGE): - It is a continuous variable and measured in years. Aged households’ heads are
believed to be wise in resource use, and it is expected to have a positive effect on market participation and marketable
surplus
Education of household head (EDUCHH): It is a categorical variable and refers to the formal schooling of a
respondent during the survey period. Accordingly, household heads are sort out in to six categories (illiterate who cannot
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read and write, read and write, 1-4, 5-8, 9-12 and >12). Households who had education determine the readiness to accept
new ideas and innovations, and easy to get supply, demand and price information and this enhances producers’
willingness to produce more and increase volume of sales. Therefore, education will be hypothesized to positively
influence market participation and marketable surplus.
Total size of land owned (TSLO): Total size of land that the respondent owned measured in hectares. The expected sign
will be positive. The more land owned the more will be the probability to allocate for haricot bean crop and more to
supply.
Family size (FAMSIZ): Family size is the number of family members in the household. It is a continuous variable.
The higher number of family members an individual has the more size of land allocated to the haricot bean and more to
supply.
Number of oxen owned (Ox): This is a continuous variable that refers to the number of oxen the respondents owned.
Households with high number of oxen may be engaged in more of haricot bean production that increases the producers’
volume of haricot bean supply.
Extension service (EXTENTION): A dummy variable representing extension service as a source of information on
technology. Those producers who have contact with extension workers are more likely to know the advantage of haricot
production for market.
Total livestock unit (TLU): - This is a continuous variable in which, when the household has less production; he
must either borrow money or sale his livestock to meet household needs
Distance from development center (DISFDEVC): - This variable was considered to see the intensity of extension
service. The nearer a farmer is to a development agent the more frequent would be his chance to get an advice. As a farmer
dwelled far the lesser would be the probability of participation decision.
Income from non-farming activities (IFNFA): It is a dummy variable, which is obtained from non-farming activities
by the household head. This income may strength farming activity or reluctant to produce haricot bean to generate money
from haricot bean rather than getting income from non-farming activities. Therefore, getting income from non-farming
activity is assumed to have inverse relation with market participation and marketable surplus.
Credit access (CREDA): This is a dummy variable, in which access to credit will enhance the financial capacity of
the producer to purchase the necessary inputs. Therefore, it is hypothesized that access to credit will have positive
influence on market participation and volume of sale.
Distance from market (DISTFMKT): This is a variable used to measure access to markets measured in travel hours
for a feet single trip. It is a continuous variable and expected to influence participation and supply negatively.
Access to improved varieties of seed (SEEDU): It is dummy variable, which is 1if they have access to improved
seed and 0 otherwise. Producers who have access to improved varieties of haricot bean inputs can increase the
productivity of this commodity.
Fertilizer application (FERTIAPPLI): is a dummy variable, which takes a value one if the producers use fertilizer
for haricot bean production and zero otherwise. Hence, fertilizer application is assumed to have a positive effect on haricot
bean quantity supplied.
Market information (MKTINF): It is a dummy variable, which takes a value one if the producers have access to
market information and zero otherwise. Therefore, it is hypothesized that market information is positively related to
market participation and marketable surplus.
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According to the report, among the trader’s haricot bean wholesalers get the highest marketing margin, even if they
incur the highest marketing cost.
This may be explained by the fact that producers who have better non-farm income will not tend to generate cash from sell
of haricot bean rather from their non-farm income.
area. Those identified factors are family size, size of output, extension contact, income from nonfarm activity and access to
improved seed as main determinants of market participation decision for a household. For the volume of supply,
household head’s family size and income from non-farm activity, size of output, number of oxen, extension visit and access
to improved seed varieties were the important variables that determine the volume of haricot bean sale in the market. The
study also revealed that haricot bean producers are working on limited plots of land as a sole crop and mostly produce by
intercropping as well as socio-economic factors without using improved agricultural inputs. Therefore, increasing
production and productivity of haricot bean per unit area of land is a better alternative to increase marketable supply of
haricot bean. Introduction of improved varieties, application of chemical fertilizers and using modern technologies should
be promoted to increase production.
The results of the study indicated provision of extension service improves market participation of haricot bean.
Producers have to link production with marketing. Moreover, it is good to enlighten producers to produce based on
market signals, consumer preferences. On the top of that producers should get advice on the proper methods of handling,
storing, transporting, and above all improving quality of haricot bean. Hence, it is recommended to assign efficient
extension system, updating the extension agents’ knowledge and skills with improved production and marketing system.
Traders should have license to carry out at any level of trade. Some of the traders have continued carrying out trading
without license. Both urban and rural assemblers and retailers are engaged in this business without license. This has made
the legal traders in a disadvantage position when competing in the market. Therefore, public authorities in collaboration
with representatives of traders should devise means of controlling those engaged in illegal trade. The finding of the study
identified that family size significantly affects the volume of supply. With limited production, supporting a larger and
extended family size would have been difficult for the producers.
This problem can be avoided through the intervention of integrating family planning with health extension service
and with respective concerned bodies.
The evidence obtained from this study illustrated that producer cooperative are weak in organizational structure, because
of low capital and lack of infrastructure. As a result, this leads to poor contribution in market stabilizing of the producers’
output.
Moreover, member of the cooperatives is not beneficial from the cooperative. Therefore, government and non-
governmental bodies should take corrective measure in general and by members of the cooperative in particular.
Cooperatives are assumed to play an important role in improving the bargaining position of the producers creating lower
transaction costs and reducing the level of oligopolistic market type by creating competitive market. The result of the
survey indicated that the overall haricot bean marketing system was found to be traditional, disjointed and inefficient.
Thus, the district administrations and government should certify and inspect competing haricot bean product traders to
ensure quality standards and to facilitate the haricot bean production and marketing process.
In line with, this the district agricultural office, district trade and industry office, producers cooperatives and traders
should work together to increase the efficiency of the market and to gain normal profit in the market chain by giving great
attention to the mode of production and marketing to bring about stable income from it for all market actors.
8. References
i. Alemitu, M. (2011). Factors affecting adoption of improved haricot bean varieties and associated agronomic
practices in Dale District, SNNPs MSc. Theses Submitted to Hawasa University.
ii. Arrora, S. (1997). Agricultural marketing scenario in India. The Bihar Journal of Agricultural Marketing, 5(3) :69.
iii. Astewel, T. (2010). Analysis of rice profitability and marketing chain: the case of Fogera District, South Gondar
Zone, Amhara National Regional State, Ethiopia. A Thesis Submitted to the Department of Agricultural Economics,
School of Graduate Studies Haramaya University
iv. EHAO (East Harargien Agricultural Office). (2011). report
v. EPPA (Ethiopian Pulses Profile Agency), (2004). Ethiopian Export Promotion Agency Product Development &
Market Research Directorate Ethiopia.
vi. FAOSTAT (UN Food and Agricultural Organization Statistical Division), 2010. Preliminary 2009 Data for Selected
Countries and Products http://faostat.fao.org/site/567/DesktopDefault.aspx?
vii. PageID=567#ancor
viii. Gezahegn, A., & Dawit, A. (2006). Marketing of Pulses in
ix. Ethiopia. pp. 346-351. presented on Food and Forage
x. Legumes of Ethiopia: Progress and Prospects.
xi. Heckman, J.J., (1979), Sample selection bias as a specification error, Econometrica. 47, 153-161.
xii. Negash. R., (2007). Determinants of adoption of improved haricot hean production packaging in Alaba special
district, southern Ethiopia. A Thesis Submitted to the Department of Rurla Development and Agricultural
Extension, School of Graduate Studies, Haramaya University.
xiii. Rehima, M., (2006). Analysis of red pepper marketing: the case of Alaba and Siltie in SNNPR of Ethiopia, A Thesis
Submitted to the Department of Agricultural Economics, School of Graduate Studies Haramaya University
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