Unit 13

1. Phạm Trần Cát Tường 23DH482225

2. Bạch Kỳ Duyên 23DH480311
3. Bùi Lê Phương Thảo 23DH481712
4. Nguyễn Thái Phi Yến 23DH482630
5. Nguyễn Hồng Thúy Vy 23DH482622
STT WORD MEANING EXAMPLE
Advertising agencies partner with businesses to
Advertising Companies that design
1 design and develop eye-catching campaigns that
agencies advertising for clients
resonate with their target audience.
The advertising of a particular
Advertising The upcoming summer will see a new advertising
2 product or service during a
campaign campaign for the latest line of athletic wear.
particular period of time
A very large board on which
Billboard The company advertises on TV, the Internet, and
3 advertisements are shown,
(AmE) billboards, so you sell more.
especially at the side of a road

Target A defined set of customers whose The company's new line of organic beauty
4
customers needs a company plans to satisfy products is targeting health-conscious millennials.
STT WORD MEANING EXAMPLE
The amount of money a company plans
Advertising Setting a realistic advertising budget is crucial for
5 to spend in developing its advertising
budget any marketing campaign's success.
and buying media time or space
The media plan for the new product launch will
The choice of where to advertise in order
6 Media plan include a mix of social media marketing, and
to reach the right people
influencer partnerships.
Comparative- The comparative-parity method of setting an
Choosing to spend the same amount on
7 parity advertising budget involves allocating a similar
advertising as one's competitors.
method amount to what competitors are spending
A small amount of product given to The company is offering free samples of their new
8 Free sample
customers to encourage them to try it. protein bar at local gyms to generate interest.
Free advertising, when satisfied Positive word-of-mouth marketing is one of the
Word-of-
9 customers recommend products to their most effective ways to build brand loyalty and
mouth
friends attract new customers.
STT WORD MEANING EXAMPLE
Trying to get consumers to forward an The company's latest campaign uses humor and
Viral
10 online marketing message to other a catchy jingle to encourage viewers to share the
marketing
people video online, aiming for viral marketing success.
Refer to possible disadvantages or a potential drawback of expanding into a new
Potential
11 negative aspects of a particular market is the increased competition from local
drawbacks
situation, decision, or action. businesses.
The statement of objectives that a The project manager gave a brief to the team,
12 Brief client works out with an advertising providing a concise summary of the project
agency scope, timeline, and deliverables.
The value and strength of a brand in
Building strong brand equity helped the
13 Brand equity terms of its reputation, recognition,
company gain a competitive edge in the market.
and customer perception.
STT WORD MEANING EXAMPLE
Conventional methods of promoting
The company may use traditional advertising to
Traditional products or services, such as newspaper
14 reach a broad audience and increase brand
advertising ads, TV commercials, radio spots, and
awareness.
billboards.
The study of how people make decisions Understanding consumer behavior allowed the
Consumer
15 and act when purchasing and using company to tailor its marketing strategies to
behavior
products or services. meet customer needs effectively.
Before starting any creative work, the
The statement of objectives that a client advertising agency will meet with the client to
16 Brief
works out with an advertising agency discuss the marketing brief and understand the
product and target customers.
The length of time that a product, which
17 Shelf life can be kept in a shop before it becomes Fresh fruit has a very short shelf life.
too old to be sold or used.
STT WORD MEANING EXAMPLE
Flyers (or A small piece of paper with information The local restaurant may distribute flyers in the
18
handbills) on it about a product or event neighborhood to promote a new menu.
Vouchers or tickets that offer a specific The store offered discount coupons to attract new
Discount
19 discount or reduction in price on a customers and boost sales during the holiday
coupons
product or service. season.
Point-of-sale Is a specialised form of sales promotion A candy company may set up a colorful point-of-
20 displays (POS that is found near, on, or next to a sale display near the cash register to encourage
display) checkout counter impulse purchases.
A type of short advertisement broadcast The company launched a heartwarming
Television
21 on television channels to attract viewers television commercial to showcase the emotional
commercial
and convey the product's message.. connection between their product and its users.
As a cost-saving measure from the early days of
The advertising or selling of goods or ser
22 Telemarketing the company, sales were handled via direct mail
vices by phone.
and telemarketing.
STT WORD MEANING EXAMPLE
The process of developing valuable and The company's content creation efforts
Content
23 engaging content to attract and engage a resulted in increased customer
creation
specific target audience. engagement and brand visibility.
The fact that a market is or can be divided
The key to marketing success lies in
24 Segmentation into different groups of customers, who have
segmentation of the market.
similar characteristics or needs:
Refers to the strategic communication from A strong PR strategy involves building
Public an organization to the public to maintain or positive relationships with the media to
25
relation (PR) cultivate public image or respond to public generate favorable publicity for the
discourse. brand.
Making you feel annoyed or angry. (In the
Intrusive pop-up ads on websites can be
26 Irritating context) advertisements or marketing tactics
irritating to users.
that bother or disturb the target audience.
STT WORD MEANING EXAMPLE

A well-crafted sales pitch or a compelling The advertisement's persuasive message

27 Persuasive advertising campaign can be persuasive in highlighted the product's benefits and how it
convincing consumers to make a purchase. could solve the customer's problem.

(In the context of ) refer to the design, visual An artistic logo or a visually stunning

28 Artictic elements, or creative aspects of branding, advertisement can capture attention and leave
advertising, or product packaging. a memorable impression on the audience.

Refers to a concept in game theory where Two competing companies may face a
Prisoners’
29 companies face decisions that involve trust, prisoners' dilemma when deciding whether to
dilemmas collaboration, and potential risks. collude on pricing or compete independently.

Refers to the quality of being unique, In a crowded marketplace, originality in product

30 Originality innovative, or creative in terms of product design and marketing campaigns can be key to
development and brand differentiation. standing out from the competition.
Comparative- Fix percentage Free sample Price reduction Television
parity method Sale revenue Intitial trial commercial

Traditional advertising
Advertising Launch new (expensive)
spending & Sales consumer product
Content creation
Mindmap
Advertising Segmentation
Agency Budget
Brand value Brief
(Brand equity)
Advertising Target customer
Advertisment Campaign
Billboard Word-of-mouth
Media plan Flyers Telemarketing Develop
Newspapers Artistic Viral marketing
POS display
Magazine,..
Persuasive Via
Internet Irritating Discount coupons
Mail
P2P
You
 Can you find the fountain of the maze?

• Find the correct answers to 12 questions to escape the maze

• If you answer incorrectly, you can return to the starting point or
return to the same place so remember the past questions.
• The fountain is the exit gate of the maze
1.Which term is used to describe the
statement of objectives that a client
works out with an advertising agency?

Brief
My name’s Georgina.
(Turn left.)
I’m fine, thanks.
Marketing
(Turn right.)
purpose
2.Choose a synonym for
"Subordinate”?

I’m Ken.
Superior
(Straight ahead.)

Lower in
I’m ten.
(Turn left.)
rank
I have three brothers.
Higher-ranking
(Turn right.)
 3.The above content belongs to
Advertising: "You must have an angle and
hook editors to get them to use
information for an article“?

I’m from Italy.

False
(Straight ahead.)

My favourite colour is red.

True
(Turn right.)
4.What is the name of the approach used in
marketing to set prices based on the
competition's pricing strategies and market
conditions?

Differential pricing Comparative-

I have one brother and
My sister’s name is Chloe. one sister.
method
(Turn left.) parity method
(Turn right.)
5.Choose the antonym of
"Agile"?

Pizza.
Rigid
(Straight ahead.)

Yellow.
Flexible
(Turn left.)

Milk.
Nimble
(Turn right.)
6.This content is the two functions of
Advertising:
"To inform consumers about
products and services, and to
persuade them to buy them“?

I like ice cream.

False
(Straight ahead.)

It’s 7 o’clock.
True
(Turn right.)
7.What is the term used to describe the
informal communication of information from
person to person, typically through spoken
conversations?

Social media
I like dogs.
(Straight
advertisingahead.)

Written
I don’t have a dog.
(Turn left.)
recommendation

D-O-G.
Word-of-mouth
(Turn right.)
8.What is the term used to refer to
the choice of where to advertise in
order to reach the right people?

Promotional
I’m happy.
campaign
(Straight ahead.)

I’m a student.
Media plan
(Turn right.)
9.Choose the antonym of
" Warranties"?

I have pasta.
Guarantees
(Straight ahead.)

I have cereal.
Breaches
(Turn left.)

I have a burger.
Assurances
(Turn right.)
10.Choose the synonym for
"Segmentation" ?

Yes, I can.
Division
(Straight ahead.)

Yes, I do.
Unification
(Turn left.)

Yes, I am.
Integration
(Turn right.)
11.This content is the role of advertising
agencies:"To develop a media plan and
sell products with high profits"

It’s 24 Main Street. It’s 204 561.

True
(Turn left.) False
(Turn right.)
12.Choose the synonym for
"Compromise" ?

Agreement
It’s on the 17th of January.
(Straight ahead.)

I live in a big house.

Refusal
(Turn right.)
Congratulations! You found the centre of the maze!