Assignment #2 – PESO Scavenger Hunt

Issue Date: Week 9

Step 1 - Choose a variety of hospitality, tourism, food & beverage or events company.
You may use more than one company to complete the assignment to ensure you can
find samples of PESO for this scavenger hunt.

Step 2 - Provide a short introduction paragraph (50-75 words) summary about the
companies that you have chosen.

Step 3 - Using the PESO model, find 4 examples of the following social media
marketing tactics used by the companies that you have selected. Ensure you have an
example of one for each category of PESO.

Step 4 - Select examples using the Chart below (Remember there should be ONE of
each PESO -paid, earned, shared, owned):

Refer to the article that was also posted in week 9 as reference.

You must provide a short description for each and provide a working links (website
URLS) AND screenshots of each item selected.

You must state whether it is an example of PAID, EARNED, SHARED or OWNED. In

Step 6 -

Provide a short conclusion paragraph (100-150 words) stating how effective you think
the tactics are for the companies that you have selected. If there is another PESO
tactic they should consider, state this in your conclusion.

Tips for Success

2 points for each of the example.

Please pay attention to your document formatting, spelling and grammar. You must use
citations (list your sources) at the end of your document.
Criteria Wgt Excellent (A) Good (B) Needs Fair (D) Unacceptable
(%) (4 pts) (3 pts) Improvement (1 pt) (F)
(C)(2 pts) (0pts)
Content 60 Includes all Includes all Includes most Includes some Missing
components of components but components of components of components of
assignment and only offers some assignment and assignment but assignment and
provides excellent points of context only offers some does not provide does not provide
context for support. for support. points of context any context for any context for
for support. support support.
Organization 20 Written work is well The organization The organization is The case analysis There are no
(includes organized and easy to is generally good. unclear; headings is disorganized to headings.
organization, understand. There is There is a brief are missing. The the extent that it There is no
integration, a brief introduction. introduction and introduction is not prevents introduction.
grammar, Sections of case section headings; succinct. Page understanding of There are no page
appendices) analysis are marked there are page numbers may be content. numbers
with appropriate numbers. But missing.
headings. There are some sections
page numbers. seem out of place
or mislabeled,
diminishing the
ease with which
the case reads and
is understood.
Grammar, 10 The work has been There are a few There are 4 to 10 There are There are so
Spelling, and thoroughly spell- (3) spelling and spelling or frequent (>10) many
Formatting checked and grammatical grammatical error misspelled grammatical
proofread. There are errors. There are per page. There is words, serious and formatting
none to almost none one to three at least one grammatical errors that it is
grammatical or formatting errors. formatting error errors, and impossible to
spelling errors. There per page. formatting errors, understand the
are no formatting indicating that document.
errors. time was not take
to spell-check
and proofread the
report.
Bibliography 10 Presented Presented Presented Most references Bibliography is
- alphabetically. alphabetically. alphabetically. presented missing.
Alphabetized alphabetically.
-Proper All bibliographic Most references Some references Limited number
sequencing references are are properly are properly of references are
-APA properly sequenced. sequenced. sequenced. properly
documentatio ALL outside sequenced.
n used within information is Most outside Some outside Limited amount
report sourced. information is information is of outside
APA documentation sourced. sourced. information is
used within report to Most material Some material is sourced.
reference material. referenced using referenced using Limited amount
APA style APA style of material is
documentation documentation referenced using
MLA style
documentation.