Miller 1988
Miller 1988
Miller 1988
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DANIEL MILLER
CollegeLondon
University
Introduction:
thetheoretical
background
The key analyticaltermsto be employed in this articleare alienationand
appropriation.These are derivedfroma considerableliteraturewithinwhich
anthropologists have attemptedto utiliseconceptswhich arose out of critical
debatesas to thenatureof industrialsocietiesand applythemto smaller-scale
communities.A keypointofdeparturehas been Thegift by Mauss (1954), from
which a polarityhas been developedbetween'commodity'societies,used to
exemplifythestateofalienation,and 'gift'societies,usedto characterise thestate
ofinalienability
(e.g. GregoryI 982).
This polarityhasbeenmostmarkedin writingson thePacificwherea seriesof
recentanalyseshave followed fromSahlins's representation (1974: I49-83),
followingMauss, of culturalstrategiesas a formof pre-emptivestrikeagainst
thepossibilityof alienation(e.g. Munn I977; StrathernI985; WeinerI985). It
would seem worthwhileto utiliseour understanding of suchculturalstrategies
derived fromthe study of non-industrialsocieties,and returnthem to the
context within which the problematicwas firstencountered-to see, for
example,whetherimagesofcultureas inalienability can also be recoveredfrom
ethnographic studywithinan industrialsociety.
In completingthiscircle,a shiftin thefocusof concernseemswarranted.In
Melanesia,theformationof processessuch as genderand exchangeensurethat
objectsare integralto theformationof social relations.By contrast,giventhe
influenceof Marx on this 'expressivist'tradition,the main thrustof social
criticismwithinindustrialcontextshas been levelledagainstconditionswhich
createalienationas estrangementfromthe productsof labour, regardedas
havingbeeninvestedwithaspectsofthesocial beingof theproducer.It should
Mani(N S ) 23, 353-372
Descriptionoffieldwork Londonestate
ina north
The materialwhichformsthebasis of thisstudyis takenfroma singlecouncil
estatein northLondon. This estatewas builtin theearlyI970's and consistsof
blocks. It clearlyexhibitsthe 'streetsin the air'
flatsin low-rise,high-density
philosophyof deck-accessblocks currenta decade earlier,a reflectionof the
extendedperiodbetweeninitialplanningand completion.The estatewas locally
consideredunfavourablyas againstalternative estatesin the area. The atmos-
pherewas generallyunfriendly and it was known locallyas a 'valium' estate.
The initial settlementbased on the firstphase of building was relatively
successfulwith a dynamictenants'association,many of the tenantscoming
Somerelevant variables
When conductinga specificanalysiswithinan area such as contemporary
London thereare a vast numberof possiblerelevantvariablesand questions.
Beforeexaminingtheresultsof thisenquiry,severalsuch key areas of debate
maybe verybriefly examined.Councilestates,despiteoftenbeinginspiredby a
varietyof socialistand welfarephilosophies,have commonlybeen regardedas
having failedto promote the intendedsociability.This has been associated
withtenants'consciousnessthattheyaremerelypassiverecipients ofsomething
which theywould otherwisehave wished to have controlover, and indeed
councils have traditionallyimposed tightrestrictionsupon the alterations
occupantsareallowed to maketo theirproperties.
Any evidenceforalienationexpressedin tenants'refusalto feel'at home' as
occupantsmay be associatedwithan antagonismeither-more narrowly-to
thestateas expressedin thecouncil,or-more generally-to theconditionof
classand povertysuchthattenantsfeelthemselvesconceivedofas thesymbolic
'other' to the privatesector. The modernistimage of council housing is a
reflectionof thecontrolexertedby thestatein generaland is a reflectionof the
controlexertedby capitalismover both theworkplaceand thedistribution of
resources(MillerI984).
Generalisationfromthissituation,as foundin currentpoliticaldebates,is
problematic.It should not be assumed that tenancyis some universalistic
condition,or thatprivateownershiphas some necessaryontologicalconse-
quences. In affluentcountriessuchas Sweden, WestGermanyand Switzerland
theproportionofhome ownershipmaybe low and in otherssuchas Canada in
decline (Agnew I98I: 67). It is in Britainin particularthatthis relationship
operates,where the house and gardenhave become an almostuniversalgoal
withina setofrelationshipsbetweenindividualism and thestate,and thecountry
and thecity,whicharehardto assimilateto continental models(see R. Williams
I973).
The focus on the kitchenimplicatesanotherseries of debates around the
natureof housewifery.Therehas been a considerableinterestin thehistoryof
thekitchen,emphasisingon theone handthedevelopmentof domesticscience
and attemptsto constructa setofnormativemodelsforkitchenuse, and on the
otherthelargenumberof alternative and radicalschemeswhichchallengethe
Kitchens as canvases
The estateI studiedwas roughlydividedintothreemainpopulations,of Black
(WestIndian),Irishand local origin.As will becomeevidentthemaincleavage
in termsof the materialsused in thissurveywas betweenthe local and Irish
populationas againstthe Black (and continentalEuropean) populations.In-
itiallyI will focuson thekitchensof theformer.The followingdescriptionis
organisedaroundnormativeclustersbased primarily upon thedegreeto which
thekitchenshad been transformed. These are thenassociatedfirstwithhouse-
hold form and secondly with household attitudesto the kitchenbased on
interviewdata. These groupswere therefore polytheticcategoriesexemplified
throughparticularcases and withoutinvariantboundarydefinitions.
The firstgroup consistedof threecases of singlewhite males. These were
conspicuous by marked conservationof the original kitchenfeatures.An
examplewas a retiredmalelivingin a bed-sitting room who had no familyand
few friends,or, as he put it, 'you see I'm one of those people . . . I keep to
myself'.He did not leave theflatexceptto shop or visitthelibrarybut in his
bedsithe had only thekitchenand bedroomto dwell in. Despite livingthere
thirteen yearsnothinghad been done: therewas theoriginalblacklino flooring
or to replacefitments),and thetypicalpatternamongstblackhouseholders:to
constructstrongvisualpatternsbased on paintingtheunitsand usingthesame
or contrastivecolours for floors,walls and ornaments.Brown, orange and
purplewerethedominantcolours,whilewhenthewhitetenantsdid paintunits
theyweremorelikelyto use blue and green.Therealso tendedto be a different
use of ornament,which was less centralto the design organisation.One
exampleconsistedoffittedunitspaintedlightbrown.All wood workwithinthe
kitchenhad been paintedthesame colour and thiswas complementedby the
paintingof theceiling,fakebrown'tiles'on thefloorand in thewallpaper,a set
ofwooden chairsand a smokedglasslightshade.More commonwas theuse of
brighterorangeand purplein contrastivemodes, as in diagonaleffectswithin
tiling.Not onlyblack tenantsemployedthisdecorativeorder.A Cypriotcase
was conspicuous by the lack of object bricolage and homogeneityof its
matchingbrowncolourscheme.
This strategywas dominantamongstthe black populationbut was by no
meansa rule.Therewas an overlapbetweenthedifferent populations,especially
amongsttheyoung,and manykitchenshad elementsfromdifferent strategies,
suchas a 'biographical'cover-upstrategywhichstillemployeda fewmatching
items.At theirmostextremethedominantdecorativestrategies ofthetwo main
populationsconstitutedan inversion.One was centredon the structuralel-
ements to which additionalobjects were subservient,the other made the
structuralfitmentsentirelysubservientto the object bricolage.The 'kitchen-
bird'form,however,carriedthisinversionwithinthewhitepopulation.
Anotherdifference was theuse madebysomeblackhouseholdsofthebackof
thekitchen.At itsmostextremethisareawas coveredfromfloorto ceilingby a
massivepile of disparateobjectssuch as brokensewingmachinesand piecesof
furniture.In the two cases of a three-generation
femalehousehold,one exhi-
bitedthisdisorderto suchan extremeas to suggestan inabilityto cope, but the
otherin verysimilarcircumstances showedno suchtendency.One oftheother
casescommentedon thesituationin theformofa chinaspoon hungon one wall
on whichwas inscribed'I likemykitchento be cleanenoughto be healthyand
untidyenoughto be happy'.
Analysis:thesocialdeterminants
ofdecorative
strategies
Althoughbothinterviewandvisualdatahavebeenprovidedintheabove survey
there was one substantialdiscrepancybetween them. While discussions of
changescarriedout or intendedemphasisedfunctionalconsiderationssuch as
theproblemsofcooking,ofsmellsor ofservingfood,thesedid notemergeas a
majorfactorin theactualchangesmade. Boudon notedan identicaldistinction
in hisstudyofhouseholdersinLe Corbusier'svillageof Pessac. He suggeststhat
while the functionallogic of any particularhouseholderwas clear,takenas a
group the degree of contradictionsuggestedthatthe actual key factorslay
elsewhere(I972: 83). In theLondon groupone householder'samplespace was,
foranother,'totallyinadequate'(withno evidentcorrelationwithnumbersof
childrenandsimilarfactors)andfeelingsaboutwhereindividualitemsshouldbe
placed varied considerably.This echoes Johnston's(I980) more systematic
surveyofthedisparitiesbetweenergonomicfunctions, languageandobservable
changes.
This may in part account for differencesin these findingsand those of
Bourdieu (I984). His constructionof the major dimensionsby which tasteis
organisedin Franceis largelybased on verbalresponsesto questionnaires.His
conclusionsregardingworking-classtasteis summarisedas 'Necessityimposes
a tastefornecessitywhichimpliesa formofadaptionand consequentacceptance
of thenecessary'
(I984: 372). This looks verystrangewhenset againstthe
traditionalBritishparlour (Roberts I973) devoted to unused space and its
decorationswhichBourdieureducedto mereeffect(I984: 379-80). Stilltoday,
when parloursare effectively forbiddenby the architectural profession,the
two-thirdsoftenantswho mentionedthissubjectkepta specialareain themain
room fortheirbest,broughtout at Christmasifat all.
Althoughtheycould be onlyroughlydetermined, financialresourcesdid not
emergeas a significantfactorexceptin thetwo casesofa purchasedkitchen,and
even therein one case it was theresourcesof childrenlivingoutsidetheestate
whichwas crucial.By contrast,as evidentfrombothverbalandvisualevidence,
thefactofbeinga tenantdid considerably affectthelivesofmanyofthesepeople
(thismightwell be less trueon a terracedstreetwhereone's housingstatuswas
not so immediatelyevident). Most revealingwere the disjuncturesin what
people said. For example, severalinformantsclaimed thatwhat theyreally
wantedwas a 'fittedkitchen'.This suggestedthatalthoughtheyalreadyhad a
fittedarrayof floorand wall units,as in advertisements forfittedkitchens,for
thema 'real' fittedkitchenwas one purchased,not allocated. Certaintenants
whenaskedto selectpreferred stylesfromexamples,notedthattheywould have
chosen the nostalgiamode but forthe factthattheywere in a council estate
-that is, theidealstheyassociatedthemselveswithwere renderedpretentious
by theircircumstances. There was also a claimedlack of knowledgeabout the
I980 HousingActwhichsubstantially improvedtenants'rightsofalteration and
independencein theiruse oftheirproperties.Tenantsmostlyheldthatwhatever
was done would have to be put back to its originalstatebeforeleaving the
property,althoughin practicethishad hardlyeverhappened.In generalthere
was a markedantipathyto the councilwhichwas seen as failingto be present
when needed (forrepairsforexample),but at thesame timean alienpresence
aroundthem.
The examplesofreplacement, or near-replacement, kitchenswereinteresting
here. The images portrayedin the commercialbrochuresassociated such
kitchensand theircarvedor beadeddoorswith'middle-class'life-styles. It may
be no coincidencethatthe two householdswith replacementkitchenswere
amongst the few who provided unsolicitedand quite vehementstatements
aboutbeing'ordinaryworking-classfolk',whichin everyotherrespect,suchas
presentor previousoccupation,was clearlythecase. Negativefeelingsaboutthe
councilwereexpressedin otherstatements suchas 'theystickin a cupboardhere
and a cupboardthereand say that'salright,they'reonlycommonpeople, they
won't know thedifference'.
On thewhole thentherewas considerableevidenceto suggestthatthewhite
population felta deep unease about theirhousehold consumptionstatus as
Conclusion
Ifthemostwidelyused criticalperspectiveon productionis thatwhichrefuses
to acceptthatwork is otherthana social activity(since commoditiesare the
resultof labourand not merelyself-producing), thenthesame may be said of
consumption,whichis also sometimesmystified by beingregardedas merely
vicariousor passive.Despitethespecificnatureoftheproblemsfacedby council
tenants(the focus of this article),the same overall problematicwould be
encounteredin both privatehousingand underan equitablesocialism. In all
thesecases householdersmustenterinto creativestrategiesof consumptionto
appropriatethatwhichtheyhave not themselvescreated,even if theyfeelfar
morepositiveaboutthecorporatebody thatbuilttheirhome.
To see this, however, we have to regard apparentlytrivialactivitiesas
derivingfromprofoundconcerns.The failureofmostcurrentsocial theoriesto
have regardto consumptionactivitiessuch as home decorationhas itsrootsin
themoregeneraldenigrationof consumptionand othersuch 'women's work'.
Ifhousewifery ofself-actualisation
is to be condemnedforitslackofpossibilities
(Oakley I976: 222-33), itis notso muchbecauseofitsobjectivenature(itis not
a prioriless susceptiblethanindustrialwork forappropriationthroughsocial
labour),butbecauseofourrefusalatbothordinaryandacademiclevelsto regard
it as otherthantrivial.The resultsof Gullestad's(I984) studyargue strongly
againstthe common assumptionthatthe materialconditionsof housework
makeitperforcean individualising and privateformofwork.
This argumentis notintendedto romanticise thestrategiesemployedin mass
activity.The evidencefromthiscase studyis fora complementarity closely
linked to inequality.Potentiallydifference and hierarchycould be disaggre-
gated,but it would be unreasonableto expecta clearmodel of ideal consump-
tion,extricatedfromtheconditionsunderwhichactualconsumptionstrategies
mustbe developed. Equally work done on kitchensmay have quite different
implicationswhenperformed insomeotherculturalcontext.Ithasbeenargued,
however,thata generalprincipleof significance forthecontradictions intrinsic
to industrialsocietymaybe recoveredfromtheobservation of some strategies
underlyingsuch activities.Whenrecognisedas a legitimateformof consump-
tiontheyindicatethatthismay be an importantsocial arenawhose goal is the
productionofinalienableculturethroughdialectical,thatis sociallyproductive
labour. This inalienability derivesfroman activityin which objects become
integralaspectsofprocesseswhichareconstructive ofsocialrelations.
NOTE
REFERENCES
Resume
Ce memoires'occupe de la naturede la consommationdansune soci6t6industrielle. I1examine
la mani&reparlaquelleles locatairesdansune cit6de H. L. M. ontdecor6ettransform6 leurcuisine.
Les locatairest6moignentdes differences frappantes dans la capacit6de s'approprierdes facilit6s
offertesparla mairie.Ceci est consid6r6en fonctiondu genre,de l'ethniqueet d'autres6l6ments.
Une telle perspectiveillustrela nature dialectique de la categoriedu genre sous certaines
conditions.Cela met 6galementen reliefle potentieldynamiquede la consommationa long
terme,comme une ar&nedans laquelle des groupessociaux essaientde transformer des biens
alienablesen cultureinalienable.Cependant,ils sontsouventincapablesd'accomplirce but.