Scribd
Upload
45 views14 pages

MMS Marketing Batch 2022-2024 by Mohseen Shaikh

The document discusses search engine optimization (SEO) including what SEO is, the need for SEO, strategies and methods for SEO, and types of SEO including on-page, off-page, and technical SEO. It also provides examples of SEO case studies and tools for analysis.

Uploaded by

Pratik aher
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
45 views14 pages

MMS Marketing Batch 2022-2024 by Mohseen Shaikh

The document discusses search engine optimization (SEO) including what SEO is, the need for SEO, strategies and methods for SEO, and types of SEO including on-page, off-page, and technical SEO. It also provides examples of SEO case studies and tools for analysis.

Uploaded by

Pratik aher
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 14

SEO

MMS Marketing
Batch 2022-2024
By Mohseen Shaikh
What is SEO?
• SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving
your website to increase its visibility in Google, Microsoft Bing, and other search engines
whenever people search for:
Products you sell.
Services you provide.
Information on topics in which you have deep expertise and/or experience.
• The better visibility your pages have in search results, the more likely you are to be found and
clicked on. Ultimately, the goal of search engine optimization is to help attract website visitors
who will become customers, clients or an audience that keeps coming back.
Need for SEO
1. Organic Search is Most Often the Primary Source of Website Traffic
2. SEO Builds Trust & Credibility
3. SEO is the Best Way to Understand the Voice of the Consumer
4. Good SEO Also Means a Better User Experience
5. Local SEO Means Increased Engagement, Traffic & Conversions
6. SEO Impacts the Buying Cycle
7. SEO is Constantly Improving and Best Practices are Always Being Updated
8. Understanding SEO Helps You Understand the Environment of the Web
9. SEO is Relatively Cheap and Very Cost-Effective
10. SEO is PR
11. It’s a Long-Term Strategy
12. It’s Quantifiable
13. SEO Brings New Opportunities to Light
14. If You’re Not on Page One, You’re Not Winning the Click – Especially With Zero-Click Results
15. SEO is Always Going to Be Here
Strategies for SEO
• Step #1: Create a List of Keywords.
• Step #2: Analyze Google's First Page.
• Step #3: Create Something Different or Better.
• Step #4: Add a Hook.
• Step #5: Optimize For On-Page SEO.
• Step #6: Optimize For Search Intent.
• Step #7: Focus on Content Design.
• Step #8: Build Links to Your Page.
Method for SEO
1. Emulate Top-Performing Pages
2. Target Keywords Your Competitors are Ranking For
3. Find (and Steal) Your Competitor's Broken Backlinks
4. Leverage Internal Links
5. Manage Your Backlink Profile
6. Earn Authority Backlinks with Digital PR
7. Turn Brand Mentions Into Links.
8. Use Supporting Content to Show Topical Expertise
9. Optimize for ‘People Also Ask’
10. Optimize for Image SEO
Type Of SEO - On-Page SEO (On-Site SEO)

Keyword Research
Quality SEO Content Internal Linking for SEO Metdata for SEO Optimization

Image SEO

URL Structure
Type Of SEO – Off-Page SEO

Guest Blogging
Press Release

Internet Ads
Type Of SEO – Technical SEO

Site Load Time


Mobile Friendliness

Crawl Error Identification


Live Published Article
Ahref/Semrush – SEO Analysis
Google Analytics
Case Study - Myntra
• https://buildd.co/marketing/myntra-seo-strategy
Thank You
Any Question

Mohseen Shaikh
[email protected]

You might also like