Final Report Feasibility of International Trade
Final Report Feasibility of International Trade
Final Report Feasibility of International Trade
FINAL REPORT
Instructor Name
Steven Brebric
Due Date
17 April, 2021
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Table of Contents
1.0Excutive Summary……………………………………………………………………………………………………………..…4
2.0Product information……… .5
3.0Research Plan .6
3.1Research Objective .6
3.2Research design and methodology .7-10
4.0Market Research .10
4.1Political Data…………………………………………………………………………………………………………………………….10-11
4.2Economic Data………………………………………………………………………………………………………………………………11
4.3Legal Data……………………………………………………………………………………………………………………………..………12
4.4Cutural Data………………………………………………………………………………………………………………………………….12
5.0Competitor Research………………………………………………………………………………………………………………..………13
5.1Tarriff Barriers………………………………………………………………………………………………………………………………13
5.3Buyer Power…………………………………………………………………………………………………………………………………13
5.3.1Buyer Information#1…………………………………………………………………………………………………….………13
5.3.2Buyer Information#2………………………………………………………………………………………………….…………14
5.4Competitor Information…………………………………………………………………………………………………….…………14
5.4.1Competitor Information#1…………………………………………………………………………………………………….14
5.4.2Competitor Information#2……………………………………………………………………………………….……………15
6.1Cost Sheet…………………………………………………………………………………………………..…………………………16-23
6.2Pricing Strategy………………………………………………………………………………………….………………………………24
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6.3Viability of Strategy…………………………………………………………………………………………………………………….24
7.1.1Risk#1…………………………………………………………………………………………………………..……………………..24
7.1.2Risk#2…………………………………………………………………………………………………………………………..……..24
7.1.3Risk#3…………………………………………………………………………………………………………………………..………24
7.2.1Mitigation strategies#1…………………………………………………………………………………………………………24
7.2.2Mitigation Strategies#2…………………………………………………………………………………………………………25
7.2.3Mitigation Strategies#3…………………………………………………………………………………………………………25
Bibliography………………………………………………………………………………………………………………..…………………………27
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EXECUTIVE SUMMARY
Our product Dave Wine is a fortified grape juice-based alcoholic beverage. Since the aim of wine is to
bring pleasure to those who consume it, a good wine is first and foremost one that people enjoys drinking.
We want to expand our company and find new target markets. We choose four countries where we
believe we will find opportunities, but only after extensive investigation. We would evaluate these
countries based on their political, legal, and economic considerations, as well as their market system,
market forces, product specifications, and dynamic marketplace. To conduct this search, we will use a
secondary approach.
Since we used the pin-down approach to choose the most appropriate country, we know that Germany has
a large population of wine drinkers in its own regions. Furthermore, due to economic and political
conditions, Dave wines would have a strong chance of succeeding in new target markets. The government
of the target market protects international investors while still warmly welcoming them.
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PRODUCT INFORMATION
Our product is wine, sparkling. The name of our product is Dave Wines. Wine is a cocktail produced
using matured grape squeeze yet it contains just 4% liquor. A decent wine is most importantly one that
individuals appreciate drinking, since the goal of wine is to bring enjoyment the individuals who devour it
and our wines same. Wines relying upon how it holds up to a bunch of creation measures (pretty much)
settled upon via prepared, proficient specialists. Our Dave Wine incorporate all terms such as, balance,
length, profundity, trouble, finish, and style precision which make the wine useful to the human body.
There are numbers of benefits of our Dave Wines. Keeps heart sound, Regulates glucose. Decreases the
danger of disease. Helps treat regular virus. Keeps memory sharp. Keeps you thin. It is burned-through in
various constructions, for instance, get up to speed supper with companions, night out on the town, veggie
lover evening gathering.
We provide Dave Wines in the standard sizes (750ml, 1 liter, 1.5 liter). The achievement of wine is
depending upon target clients. We choose to cover all restaurants, clubs and bars which are principle
spots of liquor beverages. We choose to contact to all retailers and merchants who are primary provider of
wine.
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RESEARCH OBJECTIVES
Political Factors:
1) Describe any tariffs that protect the native industry business in the host country.
2) Identify the general attitude in the market towards foreigners, foreign trade and foreign investment.
Legal Factors:
1) Describe any quality control or safety regulations relating to imported products.
2) Describe any legal requirements for importing our product, such as licensing or other non-tariff
barriers.
Economic Factors:
1) Is the rate of inflation stable in the target country?
2) Identify GDP per capita for the last 5 to 10 years.
Market Infrastructure:
1) Identify warehousing facilities in the target country and if they are affordable and weatherproof to
ensure the longevity of the product.
2) Identify the safest and most reliable routes and modes.
Market Forces:
1) Identify commissions involved in intermediaries like import/export officials, wholesalers, retailers, etc.
in the target country to determine the final cost of the product.
2) Describe the demand for our product. Is it increasing or decreasing over the years in the target country.
Product-specific Factors:
1) Describe any modifications we might have to make to our product in the target market to make it
suitable for sale.
2) Identify the price of our product in the target market and where it is sold.
Competitive Marketplace:
1) Determine if we can compete with competitors in terms of price and service in the target country.
2) Identify if modifications are required to products or services to differentiate them from competitor’s
offerings.
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POLITICAL FACTORS
1) Describe any tariffs that protect the native industry business in the host country.
2) Identify the general attitude in the market towards foreigners, foreign trade and foreign investment.
1. Germany is centralized in the trading scheme and it is governed by the EU union for the export
and import. They have the Community to make the correct tariff is Binding Tariff Information
scheme. The proper tariff designation for wine goods is critical for effective customs clearance.
There is no alcohol surcharge on the import and export of non-European wine into Germany.
While Germans oppose alcohol intake by indirect taxation, they do not disallow wine usage.
Sparkling wines with an alcohol amount higher than 6% are subject to a duty of EUR 51/hl.
Despite this, wine is nevertheless exempt from excise taxes. (Germany, T. 2020).
2. Germany is distinguished by a retail climate that adheres to international standards and a legal
structure that is transparent. Assurances and R&D funding for a variety of research areas
(fundamental research, industrial research, experimental development), Grants for recruiting new
employees (programs focusing on recruitment support, training support, wage subsidies and on-
the-job training).Germany has signed bilateral investment treaties (BITs) with a number of
countries. Furthermore, organizations such as the Foreign Chamber of Commerce and the
International Court of Appeal provide aid in the case of a dispute.
LEGAL FACTORS
2) Describe any legal requirements for importing our product, such as licensing or other non-tariff
barriers
1. In Germany, all non-EU countries from which wine will be imported must meet quality
requirement. In accordance with existing European regulations. To be consumed, it is put on the
market in the country of origin, unchanged. Wines that would not be imported are those that were
not made using authorized oenological methods. (Germany, T. 2020).
2. The BundesamtfürWirtschaft und Ausfuhrkontrolle (BAFA) is a German federal. An EORI
(Economic Operator Registration and Identification) number is required for any import, export, or
transit in EU countries; without it, importing and exporting are impossible. Importing products on
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a long-term basis as a self-employed person requires the importer to set up a business or company
with their local trade office.(German, L. 2020)
ECONOMIC FACTORS
1) Is the rate of inflation stable in the target country?
1. Inflation in Germany was 1.35 percent in 2019. The current rate is in line with the European
Central Bank's target rate, which on this but close to 2%.Banks only favors up to the 2% to #% in
the deflation. Central bankers, on the other hand, prefer low, stable inflation because it is a sign of
a growing economy.(O'Neill, A. 2021, March 31)
2. The GDP per capita is a significant indicator of an economy in the long term. Germany's GDP per
capita increased from the last 10 years from 43969.3 to 47628 USD.(Per capita, G. 2019)
Figure: GDP per capita from last 10 years
MARKET INFRASTRUCTURE
1) Identify warehousing facilities in the target country and if they are affordable and weatherproof to
ensure the longevity of the product.
1. The number of people who signed up in the second quarter of 2020 was up to 6% higher than the
running average of all second quarters over the previous decade. The introduction of innovative
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facilities such as Warehouse port on-demand warehousing, are helping to offset the industrial
sector's downturn. Those innovations have record levels on the transportation industry as a whole,
but especially on the warehousing sector. A freezer facility is provided on the German market.
(Dev, D. 2021, January 20)
2. (Hockenos, S., Amelang, S., Hockenos, P., 2021, 1. Wettengel, J., 2021, 1. . . Meza, E. 2020,
August 17). According to them, Road transport is the safest and most effective mode of
transportation in German. Analysts agree on a three or four approach for longer distances:
transfer as much freight as necessary onto better methods of travel like train and ships. There are
several efficient modes of transportation, including clean vehicles; however, the larger the load,
the more difficult it is. Furthermore, shipping and aviation are at the bottom of the priority list.
MARKET FORCES
2) Describe the demand for our product. Is it increasing or decreasing over the years in the target
country?
1. Retailers in Germany charge suppliers high selling costs for bulk buying, making it difficult for
suppliers to emerging regions to reach any off market on their own. In Germany, a levy on
sparkling wine, also known as an intermediate commodity tax, is imposed. The EU plans to
implement the EU customs pre-arrival security and safety programmed with the launch of ICS2, a
new import management framework, on March 15, 2021. (Market, G. 2020).
2. Consumer spending is insufficient to sustain its significant industry according to leading
companies. Recent increase in German wine exports, despite the fact that German producers only
have a 45 percent share in the market. Germany is the biggest market in the European region for
the wine. Customers in Germany, on the other hand, are generally accepting of imported wines.
PRODUCT-SPECIFIC FACTORS
1) Describe any modifications we might have to make to our product in the target market to make it
suitable for sale.
2) Identify the price of our product in the target market and where it is sold.
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1. Nominal amount and Actual Alcoholic Strength (AAS). Importer information and lot number.
Labels must also provide information about egg and milk derivatives. Contains sugar (for
sparkling wines). (Specific, G. 2020, September 25).
2. The massive size of the German market attracts a lot of potential newcomers. Customers also
welcome wines from outside of Germany, as well as outside of Europe, due to the abundant
domestic supply. Potential candidates will have a harder time getting a foothold here. On average,
the cost will be about $800 to $3511. (Product specific, G. 2020).
COMPETITIVE MARKETPLACE
1) Determine if we can compete with competitors in terms of price and service in the target country.
2) Identify if modifications are required to products or services to differentiate them from competitor’s
offerings
MARKET RESEARCH
POLITICAL DATA
a) Custom duty: The correct tariff classification for wine products is critical for
efficient customs clearance. Imports of non-European wine are not subject to an
alcohol tax in Germany. The Joint Nomenclature, as well as legislation on the
taxation of sparkling wine and intermediate products, addresses this subject.
Wine, however, is also excluded from sales taxes (Exporting Wine to Germany |
CBI, 2016b). Sparkling wine-based drinks with an alcohol content of less than
6% are subject to an excise duty of EUR 51/hl, however sparkling wines with an
alcohol content of more than 6% are subject to an excise duty of EUR 136/hl.
b) Government Measures to Motivate or Restrict FDI: The German government
is introducing measures to encourage investment, such as incentives for
acquisitions (Cash Incentive Program: GRW), public debt, public assurances, and
R&D grants for different study categories (fundamental research, industrial
research, experimental development), Grants for staff recruiting (programs that
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LEGAL DATA
a) Quality Criteria: It is appropriate in Germany to go over all of the non-EU
countries' quality standards before importing wine (Wegner, 2020c).
• Health-friendly; reasonable for consumption; and in accordance with
European regulations.
• Unaltered and sold on the market in the country of origin in order to be
eaten.
b) License: Importing products on a long-term basis as a self-employed person
requires the importer to set up a business or enterprise for their local trade office.
(Wegner, 2020c)The BundesamtfürWirtschaft und Ausfuhrkontrolle (BAFA) is a
German federal ministry in charge of economic policy and export control. An
EORI (Economic Operator Registration and Identification) license is required for
any import, export, or transit in EU countries. It is unlikely to import and sell
without EORI.
CULTURAL DATA
Wine has a very deep relation with the German’s lifestyle, history, and culture (German Wines,
2021).
a) Beginning with the Romans in the first century and extending through the middle
Ages to the present day, the history and culture of German wine are explored.
b) When anyone is welcomed to a German's house, it is customary for them to bring
wine as well as other small presents.
c) Wines are also suitable as corporate gifts at German business meetings or
celebrations.
d) Wine and dine culture is a common pastime in the United States.
e) Owing to its well-documented health advantages, wine is an ideal supplement to
modern health nutrition.
PRODUCT MODIFICATION REQUIRED
To enter in German market our Dave wines need few modifications. (Wegner, 2020c)The
European Union has made it mandatory for wine labels to have the following facts.
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COMPETITOR RESEARCH
In terms of competition, Germany's primary wine source is located in the southern part of Europe. Despite
the fact that Italy and Spain are fierce price competitors, France is known for its high-quality products, as
these countries place a greater emphasis on their particular selling point when entering the German
market.
COMPETITOR INFORMATION
In terms of competition, Germany's primary wine source is located in the southern part of
Europe. Despite the fact that Italy and Spain are fierce price competitors, France is
known for its high-quality products, as these countries place a greater emphasis on their
particular marketing tool when entering the German market. However, Chinese and
Indian wine, which is still very pricey (and not of high quality), will improve in the
coming decades. However, wines from Spain, Italy, and France are huge players. Wines
from California also have a good sense of rivalry. The following are a few of them:
a) PINOT NOIR: Pinot Noir has become one of Germany's and the world's most
well-known wines. It has aromas of red fruit, vine, and spice, as well as a long,
silky finish. Pinot Noir is one of the few red grape varieties that can be made into
red, rosé, peach, or sparkling wine. Furthermore, DNA testing has revealed that
Pinot Noir, Pinot Gris, and Pinot Blanc are all the same grape variety! Both
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JUSTIFICATION
COST OF PRODUCT
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Germany has 2 famous brands of wine which are the Pinot Noir and VogelsburgSilvaner Dry (Juliusspital
Winery). We took the mid price range of both the brands is 64.3 CAD which we multiplied into 1000
unit.
PROFIT MARGIN
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FREIGHT TO SEAPORTS
The truck charges from the Company to the seaport is 1481 $CAD
Demurrage or Storage Charges: These charges will be zero as the container is going to ship on the
same day.
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The Ocean freight charges to the whole journey for the 34 days is $1576
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MARIEN INDURANCE
IMPORT DUTY
The VAT is 8646.96 Euro which we changed into the Canadian Dollar the price is 12,961.76 CAD.
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PRICE DDP
The price DDP is 96,251.76 CAD which we changed into the German Currency the price 64,220.84 Euro.
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PRICING STRATEGY
There are three pricing strategies Penetration, Competitive and Discount Pricing. Pricing is the most
important part of the market. As the pricing plays a vital role in the market because the people in
Germany looks for the reasonable price and the good quality. We need to have good pricing for the
market to compete with the competitors. Other countries like France, Spain, and Italy used the mixed
pricing strategy and the same goes for the German market. For the initial year we give the discount so that
our product move in the market because of this we can get the good profit. German people are like to
have the good taste with the good price.
RISKS:
Legal protection for Intellectual Property Rights risk: legal protection for intellectual property
right risk is very serious, so it is important to recognize is that target market is giving legal
protection to Intellectual Property Rights or not. In any case, Germany gives full legal
protection for intellectual property by giving access on the registration of copyrights, patent and
trademarks. In Germany, the privilege to property can be dependent on whether an individual
registers an IP address and whether others are endeavoring to do as such simultaneously.
Henceforth, Dave Wines would not need to experience the ill effects of intellectual property loss
when it will enter in Germany market.
Legal restrictions on trade: As every nation put restriction on the exchange of explicit product and
import and export, which is additionally a matter of concern and it's advisable to be acquainted
with legitimate standards of exchange in the target market while investigating the possibility of
target market. As far as our item Dave Wines isn't confined in Germany. The wine or wine
substance must, indeed, be solid and fitting for human utilization. As indicated by current
European Union standards, the imported wine or wine item should likewise be joined by a V I 1
import text, just as clear marking and introduction.
Exchange Control: exchange control risk arises when fluctuate the exchange rate. This risk is
very common. According to www.xe.com and www.mycurrencytransfer.com EURO changing
over into CAD consistently lies in between 1.30 – 1.60 dollars from 2015 to 2021 which address
the soundness of currency in Germany.
MITIGATION:
Legal protection for Intellectual Property Rights: Germany provides legal protection for
intellectual property right similar to other countries but it is the responsibility of the company,
individual that they register the patents, trademarks and copyright. If individual want to register,
they need to go online and they can go in trademark, copyright and so on office. Dave Wines will
defiantly get the patents, trademarks and copyright so that Dave Wines can save the IP rights.
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Legal restrictions on trade: As Germany is strict about the rules and regulations of foreign trade;
no any sort of slip-up is endured in the documentation of import- export. In the event that
regardless somebody can't satisfy all term or conditions according to the principles are given then
it very well may be limited. Nonetheless, our product Dave Wines is invited in Germany and to
stay away from blunders in recording methodology we will employ the lawyers who is extremely
acquainted with the lawful and custom system of Germany will likewise deal with if any
progressions occur in the rules.
Exchange Control: Dave wines will use the hedging techniques and financial instrument which
can mitigate the exchange control risk. Exchange traded funds which hold the securities. It
involves currencies and investments which can identify the movement of the currencies and
companies can get the information of profit and loss. ETF is beneficial for companies because it
protects the companies from unfavorable movement of the currency.
These risks are biggest threat because rules and regulations has been changing year on year. Now rules
are favorable for Dave Wines but don’t know when these rule become unfavorable. Currency exchange is
normal so that we have to ready for this risk. I think technology is so advance so anyone can steal the
secret information of the company.
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CONCLUTION
Germany is perfect destination for Dave Wines because Germany provides safe political, economic, legal
and cultural environment and all measurement to handle any problem. Some risks can be occurred such as
legal restrictions on trade, exchange control, but Dave Wine will use proper mitigation strategies for
avoiding these risks. Moreover, before lunching Dave Wines in Germany, conduct the research, pick the
right team, test the product, timing is everything and identifies the competition. Dave wine will provide
membership to regular customers so that they attract form it and try to influence to other people for Dave
wines. Dave wines will use the balans for long lasting of wine. These things which can make profitable to
Dave Wines in Germany.
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