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Design Thinking - 01 Module

The document discusses design thinking and the context of user interface design in product development. It outlines the key roles of design, engineering, marketing, and management teams in UI design. The design team is responsible for user satisfaction while engineering builds the specified product. Marketing communicates with customers and management decides what teams will work on based on information from the other groups.

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Palak Mittal
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31 views9 pages

Design Thinking - 01 Module

The document discusses design thinking and the context of user interface design in product development. It outlines the key roles of design, engineering, marketing, and management teams in UI design. The design team is responsible for user satisfaction while engineering builds the specified product. Marketing communicates with customers and management decides what teams will work on based on information from the other groups.

Uploaded by

Palak Mittal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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DESIGN THINKING

CONTEXT OF USER INTERFACE DESIGN


PRODUCT DEVELOPMENT

RESEARCH DESIGN

• CUSTOMERS • SKETCH AND


NEEDS SKETCH AND
• OBSERVE, MORE SKETCH
DESIGN BRIEF DEVELOP
TAKE • GENERATE 3D
• CROSS DISCIPLINE
PICTURES OPTIONS
INTERACTION INCORPORATE
MATERIAL
KNOWLEDGE USABILITY
TESTING
EFTJHO!UIJOLJOH
THE KEY PLAYERS IN UI DESIGN
User experience design (UX) and User interaction of
digital products as consisting of three overlapping
concerns:
• form
• behavior
• content.

Interaction design is focused on the design of


behavior, but is also concerned with how that behavior
relates to form and content.

Information architecture is focused on the structure of


content, but is also concerned with behaviors that
provide access to content, and the way the content is
presented to the user.

Industrial design and graphic design are concerned


with the form of products and services, but also must
ensure that their form supports use, which requires
attention to behavior and content.
WORKING IN A TEAM

Engineering
Team

Design UI AS A Manageme
team
TEAM nt team

Marketing
Team
ROLES OF EACH TEAM PLAYER

• The design team has responsibility for users’ satisfaction with the product. Many organizations
do not currently hold anyone responsible for this. To carry out this responsibility, designers must
have the authority to decide how the product will look, feel, and behave. They also need access
to information: They must observe and speak to potential users about their needs, to engineers
about technological opportunities and constraints, to marketing about opportunities and
requirements, and to management about the kind of product to which the organization will
commit.

• The engineering team has responsibility for the implementation and fabrication of the product.
For the design to deliver its benefit, engineering must have the responsibility for building, as
specified, the form and behaviors that the designers define, while keeping on budget and on
schedule. Engineers, therefore, require a clear description of the product’s form and behaviors,
which will guide what they build and drive their time and cost estimates. This description must
come from the design team. Engineers must also contribute to discussions of technical
constraints and opportunities, as well as the feasibility of proposed design solutions.
.
ROLES OF EACH TEAM PLAYER

• The marketing team has responsibility for convincing customers to purchase the
product, so they must have authority over all communications with the customer, as
well as input into the product definition and design. In order to do this, the team
members need access to information, including the results of designers’ research, as
well as research of their own.

• Management has responsibility for the profitability of the resulting product, and
therefore has the authority to make decisions about what the other groups will work
on. To make those decisions, management needs to receive clear information from
the other groups: design’s research and product definition, marketing’s research and
sales projections, and engineering’s estimations of the time and cost to create the
product

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