Deflation

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DEFLATION

I. Define
A. Define:
Deflation is the general decline of the price level of goods and

services. Simply put, at this time the rate inflation is negative, the
shopping cart price is lower than at the benchmark time.
 Deflation is usually associated with a contraction in the supply of
money and credit, but prices can also fall due to increased
productivity and technological improvements.
 Whether the economy, price level, and money supply are deflating
or inflating changes the appeal of different investment options.
A. Understanding Deflation:
 Deflation causes the nominal costs of capital, labor, goods, and
services to fall, though their relative prices may be unchanged.
 On its face, deflation benefits consumers because they can
purchase more goods and services with the same nominal income
over time.
 However, not everyone wins from lower prices and economists
are often concerned about the consequences of falling prices on
various sectors of the economy, especially in financial matters.
 In particular, deflation can harm borrowers, who can be bound to
pay their debts in money that is worth more than the money they
borrowed, as well as any financial market participants who invest
or speculate on the prospect of rising prices.
I. Cause
A. Cash flow decline:
 The State Bank/Central Bank uses tightening monetary policy to
reduce the money supply, with actions such as issuing government
bonds and increasing deposit interest rates to curb inflation.
 A decrease in money supply causes the value of money to increase.
When the value of 1 dong increases, the price of goods is also pulled
down. People tend to save money rather than spend it.
 Therefore, declining consumer demand for products leads to
deflation.
B. Aggregate demand decrease:
 Some reasons causing aggregate demand to decrease: the
government cuts spending, the stock market continuously declines...
 At this time, people tend to save more and the government often
moves to increase interest rates to tighten monetary policy.
Therefore, the tendency to save increases and consumer demand
decreases.
 Pushing prices lower and leading to deflation.
C. Productivity increases
 Advances in science and technology help companies/businesses
operate more efficiently.
 Production costs decrease, creating conditions to reduce
product prices
 This is distinct from but similar to general price deflation, which is
a general decrease in the price level and increase in the
purchasing power of money.
D. The capital structure of companies changes:
 Currently, each type of goods has many suppliers.
 Therefore, businesses continuously have promotional programs,
discounts and access to new capital structures to attract
consumers and create competitive advantages over direct
competitors. Accordingly, product prices tend to decrease.
 The trend of continuous price decline over a long period of
time leads to deflation.
II. Impact
A. Beneficial effects
1. Output increased:
 When deflation occurs due to technological development
creating conditions for businesses to boost production,
output will increase.
 There by, the opportunity to choose and use quality
goods is also higher.
2. Improve competitiveness:
 For businesses, deflation creates a freer business
environment, limiting monopoly and economic manipulation.
 Companies operating in this environment also have the
opportunity to optimize resources, thereby improving
competitive efficiency.

3. Consumers receive great benefits:

Prices are decreasing, people have access to cheaper but


higher quality products. With the same amount of money,
people have more diverse choices.

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