MASTER

DIGITAL
MARKETING
PROGRAM
6 Months Program With
On-The-Job Training And Placement Guarantee
www.safalta.com 2

safalt
a.com

Safalta tops the chart of the best training

EdTech platforms for Skill-Oriented Programmes
in India. We are among the top EdTech platforms for
Digital Marketing, Graphic Design, and Skill-Oriented
course programmes. Through our courses, we have
been working diligently to train students with our
Google Certified Industry experts. We are on the list of
top organisations working towards student
employability and placement assistance. We hold the
record for Placing 200+ Students after providing
On-The-Job training within the course.
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ABOUT PROGRAM
KEY HIGHLIGHTS

Live 40+ 10 25+

Interactive Tools of Industry-Based Live projects
Classes Learning Modules & Case Studies

Experienced Weekly Doubt Certifications E-books,

Mentors Resolutions from Program Notes,
(Google Certified) Safalta, Google, & Mock Tests
and Many More

Resume Creation On Job 100% Lifetime

and Training Placement Access
Job Preparation Guarantee
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COURSE CURRICULUM

MODULES

Module 1. Marketing Basics

Module 2. Website Creation
Module 3. Search Engine Optimization
Module 4. Content Writing
Module 5. Social Media
साथ रहगे
Marketing
Module 6. SearchसEngine
ेस तक !!
Marketing
www.safalta.com

Module 7. Analytics and Attributes

Module 8. Monetization
Module 9. Email Marketing
Module 10. Get Hired
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MODULE 1.
MARKETING BASICS
Introduction to Marketing, and Digital Marketing
Difference Between Traditional and Digital Marketing
Why Digital Marketing over Traditional marketing?
Successful Digital Marketing Case Studies
Career Opportunities in Digital Marketing
Market Analysis of Digital Marketing

MODULE 2.
WEBSITE CREATION

Introduction to websites
Different types of websites
Introduction to Domain, Server
What is cpanel
Wordpress Introduction and Installation
Introduction to themes, and plugins
Create your first blogging website
Business website and landing page creation
Create Online store using wordpress
SEO basics on Wordpress Website.
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MODULE 3.
SEO (Search Engine Optimization)
Introduction to Search engines
How search engine works
Types of search engine
Introduction to Search engine optimization
Types of SEO
Difference between On-page, Off-page, and technical SEO
Introduction to On-page SEO
Meta tags optimization (Meta title, Meta description)
Content optimization
Introduction to Keywords
How to perform keyword research
Introduction to Off-page SEO
Concept of backlinks, and link-building
Types of backlinks
Content-based link-building strategies
Introduction to Google Search Console
How Google Search Console helps in SEO
GSC Account setup
Google search console KPIs
Organic data analysis and reporting
Disavow Backlinks
Technical SEO errors
SEO Audit report creation. Web Analytics report planning
SEO Performance reporting
SEO Interview preparation
How to apply for SEO jobs
Assessments and Certifications
10+ SEO Tools
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MODULE 4.
CONTENT WRITING
How to write content

Trending topic ideas

Duplicate Content Identification and solution

Content Writing tools

Content Cluster

MODULE 5.
SMM (SOCIAL MEDIA MARKETING)
Introduction to Social Media
How Social Media helps businesses grow
Introduction to Different Social Media Platforms
Difference between Social Media Optimization and marketing
Facebook page creation and optimization
Group creation and sharing
Introduction to Meta Business Suite
Facebook posting and scheduling
Instagram Professional Profile creation
Instagram profile optimization
Profile grid and content ideas
Reels ideas, hashtags
Introduction to YouTube Creator Studio
YouTube channel creation and optimization
How to upload and optimize videos on YouTube
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How VidIQ helps in YouTube Growth
LinkedIn profile creation
Profile optimization
How to create LinkedIn company page
How increase your LinkedIn connections
Twitter profile creation and optimization
How tweets work
Concept of Retweets
Introduction to creatives, pixels, dimensions
Concept of Canva
How to create graphics for different social media platforms
Create images for websites and e-commerce store
Create reels for Instagram
Social Media Presence creation
Creatives designing (Canva)
Social Media Calendar creation and planning
Content Ideas, hashtags, captions
Social Media Insights Analysis
Introduction to Social Media Ads
Paid Ads Structure
Meta Ads Manager
Social Media Ads KPIs
Facebook Marketing
Instagram Marketing
Twitter Marketing
LinkedIn Marketing
Ads Analysis
Ad creative creation
Social Media-based resume creation
Social Media interview preparation
How to apply for Social Media jobs
Assessments and certifications
10+ Social Media Tools
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MODULE 6.
SEM (SEARCH ENGINE MARKETING)
Introduction to Search Engine Marketing

Concept of Google Ads

Difference between Paid and Organic Results

Discuss Different types of Ads

Introduction to Bidding Strategies

Introduction to Ad Campaign structure

KPIs in Google Ads

Google Search Ad creation

Google Display Ad creation

Google Video Ad creation

Google App Ad creation

Other Ad types creation

Keyword match types

Google ads-based resume creation

How to apply for Google Ads jobs

Assessments and certifications

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MODULE 7.
ANALYTICS & ATTRIBUTES
Introduction to Google Analytics

Google Analytics account setup

Google Analytics KPIs

Web traffic analysis and reporting

UTM Links tracking

MODULE 8.
MONETIZATION
Introduction to Google AdSense

Google AdSense Account Setup

How to get AdSense Approval

Introduction to Affiliate Marketing

Join Amazon Associates account

Add Affiliate Links to your site and ads

Other Affiliate Programs

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MODULE 9.
EMAIL MARKETING
Introduction to Email Marketing

Create professional email account

Concept of Bulk emails

Email marketing templates and content

MailChimp

Getresponse

MODULE 10.
GET HIRED
Resume creation

How to find Jobs in Digital Marketing

Create profiles on Naukri, Indeed, Foundit

Introduction to Freelancing

How to find freelance work

Create profiles on Freelancer, Upwork, Fiverr

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MASTER CLASS BY
INDUSTRY CHAMPIONS

Shubankar Rai Anil Reddy Saumya Pankaj Neel Jadhav

APAC Product Lead App Founder of Founder Ex Marketing Head
Ads at Google Lollypop Design Studio The Indian Craft Project Akasa Air

Prafull Billore Saameer Mody Surojit Mahato Manish Pandey

MBA Founder Digital Marketing Creator & Co-Author of
Chaiwala Pocket Films Consultant Booming Stars'

Sonu Sharma Kamna Hazarti Shweta Srivastava Pranjal Kamra

Motivational Entrepreneur & Head of DIgital Marketing Finology
Speaker Fractional CMO Global Dr. Reddys Content Creator

Abhinav Dubey Vandana Vijay Jyoti Bharadwaj Divya G. Tandon

Founder Founder Founder Teafit Director
Chai Sutta Bar Off Beat Tracks Scoop Beats Private ltd
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OUR HIRING PARTNERS

and many More...

www.safalta.com 14

STUDENT
PLACEMENTS

200+
Students Have
Been Placed

Get Salary Up To
12 LPA

50%
Average
Career Hike
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WHERE OUR ALUMNI WORK

KARTIKEY SINGH TUSHAR AGARWAL SACHIN KUMAR PRIYANSHI AGGARWAL

(Digital Marketer) (Digital Marketing Analyst) (Sales Executive) (Service Officer)

IMRAN TANNU SINGH ABHAY RAJPAL SHRADDHA SHARMA

(Supervisor) (Office Executive) (SMO Intern) (SMO Intern)

ASIYA SIDDIQUI FAISAL KHAN PRACHI NAUTIYAL KAVITA JAISWAL

(Content Writer) (Coordinator) (Digital Marketing-SEO) (Digital Marketing - SEO)

MISHRI CHOURASIA INDRA N. PANDEY VIKRANT SINGH UTPREKSHA DUBEY

(Content Writer) (SMO Intern) (Content Writer) (Digital Marketing Intern)

and many More...

 Saath Rahenge
Success Tak

Corporate Office:
Safalta Education Private Limited, First Floor,
D-41, Sector-59, Noida, Uttar Pradesh, 201301

E-mail: [email protected]

Phone No: 9810191192

Follow Us On: www.safalta.com