Assignment

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Group: Tahir Ahmed (026)

M.Bilal (025)
Ahmed Latif (016)
Hammad Ahmed (223)
Arslan Chohan (183)
Department: BBA
Section: Purple (7th)
Subject: Business Research Methods
Course code: MGT-4001
Topic: Assignment
Submitted To: Sir Umer Zaman
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Table of Contents
1. Introduction.........................................................................................................3
2. Research Question.............................................................................................. 3
2.1) What type of material is it made of?
2.2) I am curious if the snaps on the jacket are supposed to be functioning or just
decoration.
2.3) Can I iron this jacket? How do I get out the wrinkles and creases?
3. Objectives............................................................................................................ 3
3.1) Style………………………………………………………………………………………3
3.2) Warmth……………………………………………………………………….3
3.3) Durability……………………………………………………………………..3
4. Literature Review……………………………………………………………...4
4.1) Historical significance ……………………………………………………………………4
4.2) Cultural impact……………………………………………………………………………4
4.3) Manufacturing techniques………………………………………………………………...4
4.4) Market trends……………………………………………………………………………..4
4.5) Consumer preferences……………………………………………………………………4
4.6) Research gaps…………………………………………………………………………….4
5. Research Findings……………………………………………………………..5
6. Recommendations……………………………………………………………..5
6.1) Quality……………………………………………………………………………………….5
6.2) Style…………………………………………………………………………………………5
6.3) Fit……………………………………………………………………………………………5
6.4) Price…………………………………………………………………………………………5
6.5) Customer review……………………………………………………………………………5
7. Conclusion……………………………………………………………………..5
8. References……………………………………………………………………...5
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1. Introduction
Leather jackets have become quite popular in Pakistan, especially during the winter season. They
are not only stylish but also provide warmth and protection from the cold weather. Leather jackets
come in various styles and designs, ranging from classic biker jackets to more trendy and modern
options. You can find leather jackets in different price ranges, from high-end brands to more
affordable options. Many local and international brands offer leather jackets in Pakistan, so you
have plenty of choices. Just make sure to take care of your leather jacket to keep it looking great
for a long time. Let me know if you need more information or if there's anything else I can help
you with. Working Team JILD has been in business for almost 20 years. Through their
perseverance, they have demonstrated that treating customers like family is the most crucial
component of an effectively run business. You aren’t just buying a lifetime investment in high-
quality leather when you buy one of our gorgeous leather goods; you’re also buying into the idea
that it’s our clients, not our products, that set us apart.
They design practical handcrafted leather goods with the highest quality components at a
reasonable price. They design classic lines that only become better with time. Utilizing the greatest
processes, leathers, and materials they are aware of, they painstakingly hand-make each piece. All
designs are made entirely of leather, which develops a beautiful patina over time. They use genuine
lambskin leather that is 100 percent soft to the touch, along with premium stitching, 100% soft
polyester lining, and button closures of the highest caliber.
2.Research Question
2.1) What type of material is it made of?

2.2) I am curious if the snaps on the jacket are supposed to be functioning or just
decoration.
2.3) Can I iron this jacket? How do I get out the wrinkles and creases?
2.4) Will the color of the leather jacket change? Like fading.
2.5) How do you wash the faux leather jacket? Is machine wash ok?
3. Objectives
3.1) Style:
Leather jackets are a fashion statement, adding a cool and trendy look to any outfit.
3.2) Warmth:
They provide insulation and protection from cold weather, keeping you warm and cozy.
3.3) Durability:
Leather jackets are known for their long-lasting quality, as genuine leather is a sturdy and resilient
material.
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4. Literature Review
4.1) Historical significance:

Exploring the origins and evolution of leather jackets in Pakistan.
4.2) Cultural impact:
Examining how leather jackets are perceived and used in Pakistani
culture.
4.3) Manufacturing techniques:
Investigating the different methods and craftsmanship involved
in making leather jackets.
4.4) Market trends:

Analyzing the current market demand, popular styles, and emerging trends in
Pakistan.
4.5) Consumer preferences:
Understanding the factors that influence Pakistani consumers'
choices when it comes to leather jackets.
4.6) Research gaps:
Identifying areas where further research is needed to enhance our understanding of leather jackets
inPakistan
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5. Research Findings
Research findings on leather jackets in Pakistan have shown that they hold a significant cultural
value and are considered a symbol of style and sophistication. The market for leather jackets in
Pakistan is thriving, with a wide range of designs and styles available to cater to diverse consumer
preferences. Studies have also highlighted the importance of quality craftsmanship and the use of
genuine leather in ensuring the durability and longevity of these jackets. Overall, research
emphasizes the popularity and enduring appeal of leather jackets in Pakistan.
6. Recommendations
1. Quality:
Look for brands that prioritize using genuine leather and ensure good craftsmanship.
2. Style: Find a brand that offers a variety of styles to suit your personal taste and fashion
preferences.
3. Fit: Pay attention to the sizing options available and choose a jacket that fits you well.
4. Price: Consider your budget and find a brand that offers a good balance between quality and
affordability.
5. Customer reviews: Check out online reviews or ask friends for recommendations to gauge the
brand's reputation.
7. Conclusion
When it comes to leather jackets in Pakistan, the conclusion is that they are highly valued for their
cultural significance and style. Brands like Junaid Jamshed, Outfitters, and Stoneage offer a wide
variety of options made with genuine leather and quality craftsmanship. Consider your personal
style, fit, and budget when choosing a leather jacket. So, go ahead, find your perfect jacket, and
rock it with confidence.
8. References
 https://www.commerce.gov.pk/wp-content/uploads/pdf/Leather-Garments-Manufacturing-
Unit.pdf
 guide#:~:text=Solar%20water%20disinfection%20is%20a%20sort%20of%20portable%20wa
ter%20purification,or%20solar%20ultraviolet%20light%20collection.
 h https://www.pbc.org.pk/wp-content/uploads/Enhancing-the-Competitiveness-of-Pakistans-
Leather-Garment-Industry.pdf
 https://www.pbc.org.pk/research/enhancing-the-competitiveness-of-pakistans-leather-
garment-industry/

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Group: Tahir Ahmed (026)

2.1) What type of material is it made of?

4.1) Historical significance:

4.4) Market trends:

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