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    It Application Toolsl4.2

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    Realee Agustin
    M-Commerce refers to conducting commercial transactions using mobile devices. It allows users to shop, pay for goods and services through mobile apps or websites. Key aspects include location-based services, mobile wallets for payments, and mobile advertising. Examples include mobile banking, in-app purchases, and mobile food ordering/delivery.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    It Application Toolsl4.2

    Uploaded by

    Realee Agustin
    10 views1 page
    M-Commerce refers to conducting commercial transactions using mobile devices. It allows users to shop, pay for goods and services through mobile apps or websites. Key aspects include location-based services, mobile wallets for payments, and mobile advertising. Examples include mobile banking, in-app purchases, and mobile food ordering/delivery.

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    IT APPLICATION TOOLSL4.2

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    M-Commerce refers to conducting commercial transactions using mobile devices. It allows users to shop, pay for goods and services through mobile apps or websites. Key aspects include location-based services, mobile wallets for payments, and mobile advertising. Examples include mobile banking, in-app purchases, and mobile food ordering/delivery.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    10 views1 page

    It Application Toolsl4.2

    Uploaded by

    Realee Agustin
    M-Commerce refers to conducting commercial transactions using mobile devices. It allows users to shop, pay for goods and services through mobile apps or websites. Key aspects include location-based services, mobile wallets for payments, and mobile advertising. Examples include mobile banking, in-app purchases, and mobile food ordering/delivery.

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    © All Rights Reserved
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    IT APPLICATION TOOLS

    What is M – Commerce?

     Mobile Commerce (M-Commerce) has emerged as a significant subset of electronic commerce, driven by the
    widespread adoption of smartphones and mobile devices.
     M-Commerce, short for Mobile Commerce, refers to the process of conducting commercial transactions using
    mobile devices such as smartphones and tablets.
     It enables users to shop, pay for goods and services, and engage in other commercial activities through mobile
    applications or mobile-optimized websites.

    Characteristics
    1.Location-Based Services
    M-Commerce leverages location-based services to provide personalized and context-aware shopping experiences.
    Mobile apps can use GPS technology to identify the user's location and offer relevant promotions, discounts, or
    recommendations based on their proximity to physical stores or points of interest.
    2.Mobile Wallets
    Mobile wallets, also known as digital wallets or e-wallets, play a central role in M-Commerce. These applications allow
    users to store payment information securely on their mobile devices, eliminating the need to carry physical cash or credit
    cards. Mobile wallets facilitate quick and convenient payments for online purchases, in-store transactions, and peer-to-
    peer transfers.
    3.Mobile Advertising
    M-Commerce relies heavily on mobile advertising to reach and engage consumers on their mobile devices. Mobile
    advertising strategies include banner ads, interstitial ads, native ads, and in-app advertisements. Advertisers leverage data
    analytics and targeting techniques to deliver personalized and relevant ads to mobile users, driving awareness,
    engagement, and conversions.

    Examples
    1.Mobile Banking
    M-Commerce has revolutionized the banking industry, enabling customers to perform a wide range of banking
    activities through mobile apps. Users can check account balances, transfer funds, pay bills, deposit checks, and manage
    their finances conveniently from their smartphones or tablets.
    2.In-App Purchases
    Many mobile apps incorporate in-app
    3.Mobile Ordering and Delivery
    M-Commerce has revolutionized the food and beverage industry by enabling mobile ordering and delivery services.
    Restaurants, cafes, and food delivery platforms offer mobile apps that allow users to browse menus, place orders, and
    schedule deliveries or pickups directly from their smartphones.
    This convenience has led to a significant increase in online food ordering and delivery, shaping consumer expectations
    and driving innovation in the food service sector.

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