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    Spotify Wrapped Cheat Sheet

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    pratham
    The document discusses 4 psychological principles used in Spotify Wrapped: identity cards and the Barnum-Forer effect, interactive quizzes and gamification, artist video messages and authority bias/belonging/social proof, and social media sharing and the spotlight effect. It also discusses psychology and UX insights from the Spotify Wrapped case study and ideas for redesigning the experience.

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    Spotify Wrapped Cheat Sheet

    Uploaded by

    pratham
    60 views9 pages
    The document discusses 4 psychological principles used in Spotify Wrapped: identity cards and the Barnum-Forer effect, interactive quizzes and gamification, artist video messages and authority bias/belonging/social proof, and social media sharing and the spotlight effect. It also discusses psychology and UX insights from the Spotify Wrapped case study and ideas for redesigning the experience.

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    The document discusses 4 psychological principles used in Spotify Wrapped: identity cards and the Barnum-Forer effect, interactive quizzes and gamification, artist video messages and authority bias/belonging/social proof, and social media sharing and the spotlight effect. It also discusses psychology and UX insights from the Spotify Wrapped case study and ideas for redesigning the experience.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    60 views9 pages

    Spotify Wrapped Cheat Sheet

    Uploaded by

    pratham
    The document discusses 4 psychological principles used in Spotify Wrapped: identity cards and the Barnum-Forer effect, interactive quizzes and gamification, artist video messages and authority bias/belonging/social proof, and social media sharing and the spotlight effect. It also discusses psychology and UX insights from the Spotify Wrapped case study and ideas for redesigning the experience.

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    © All Rights Reserved
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    You are on page 1of 9

    Spotify Wrapped Bonus Principles

    👁 4 bonus psychological principles used in Spotify Wrapped


    1. Identity Cards: Barnum-Forer Effect

    In 2022, Wrapped introduced identity cards inspired by personality assessments. They


    would tell you what kind of music listener you were (e.g. Time-Traveler, The Replayer,
    Vampire, and Alchemist), and were on the nose about their inspirations as they included
    codes that resembled the Myers–Briggs Type Indicator. These types of personality-based
    identifiers are popular because people have an innate drive to
    understand themselves and use identity to differentiate from others. But the Barnum-Forer
    Effect is hugely at play here, as the identity personas take advantage of the fact that
    most people believe in generic personality descriptions that are supposedly tailored to
    them.

    https://growth.design/case-studies Page 1 of 9
    2. Interactive Quizzes: Gamification, Curiosity Gap

    In 2020, Wrapped had a feature that quizzed people into guessing which decade, artists, and
    genres they most listened to that year. The interactivity helped to invite people to engage
    with their Wrapped results more deeply. It’s almost a shame this has been removed from
    more recent years in favor of a more passive watch-only experience, lacking now in the kind
    of gamification that seeks to close the Curiosity Gap opened by asking the questions that
    people have about their listening data.

    https://growth.design/case-studies Page 2 of 9
    3. Artist Video Messages: Authority Bias, Belonging, Social Proof

    Spotify flexed its power in 2023 by giving people what felt like a very personal thank-you
    message, strengthened by the handheld phone video format of a lot of the videos, from
    their top artists. This allowed all the Swifties who got a message from Taylor Swift to feel
    seen and thus united (Belonging) in their fandom. Seeing these well-known artists using
    Spotify Wrapped (Social Proof) as a vehicle to express gratitude cemented Wrapped’s
    position as the mainstream player of yearly music recaps.

    https://growth.design/case-studies Page 3 of 9
    4. Social Media Posts: Spotlight Effect

    The growing popularity of Spotify Wrapped has to be accredited to the viral nature of lots of
    people sharing their results on social media. We noted in the case study that by seeing this
    intensity of social media posts, people will likely succumb to the Bandwagon Effect, causing
    them to want to do the same — but it’s important to note how the sharing is even triggered in
    the first place. Wrapped relies heavily on the Spotlight Effect. By over-indexing on the
    amount that other people care about what our artistic tastes are, Spotify Wrapped results
    provide us with the perfect presentation formats to share with the world how good our
    tastes actually are.

    https://growth.design/case-studies Page 4 of 9
    🧠 5 Psychology + UX Insights from the case study

    https://growth.design/case-studies Page 5 of 9
    https://growth.design/case-studies Page 6 of 9
    https://growth.design/case-studies Page 7 of 9
    💡 The Redesign
    If you're looking for inspiration

    https://growth.design/case-studies Page 8 of 9
    💡 Want to use psychology to build better products?
    If you're looking for more ways to sharpen your product skills using psychology, check these out:

    Product Psychology Course.


    If you want to learn how to use psychology to create better
    experiences for your customers, check out our course:
    https://growth.design/course

    Cognitive Biases Cheatsheet.


    100+ cognitive biases and design principles that affect
    your product experiences. Tons of product examples, tips,
    and checklists to improve your user experience:
    https://growth.design/psychology
    —Dan Benoni & Louis-Xavier Lavallée

    Exercises.
    Level up your product skills with bite-sized exercises to do
    on your phone every week:
    https://growth.design/exercises
    —Dan Benoni & Louis-Xavier Lavallée

    https://growth.design/case-studies Page 9 of 9

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