Developing A Plan For Assessing Local Needs and Resources
Developing A Plan For Assessing Local Needs and Resources
Developing A Plan For Assessing Local Needs and Resources
edu/en/table-of-contents/assessment/assessing-community-needs-and-resources/
develop-a-plan/main
Chapter 3
← Table of Contents
12345678910111213141516171819202122232425262728293031323334353637383940414243444546
Checklist
Examples
PowerPoint
Developing a plan for identifying local needs and resources can help changemakers understand
how to improve their communities in the most logical and efficient ways possible. This section
provides a guide for developing and implementing a plan to assess the needs of communities and
the resources available to them.
It will help you gain a deeper understanding of the community. Each community has its own
needs and assets, as well as its own culture and social structure -- a unique web of relationships,
history, strengths, and conflicts that defines it. A community assessment helps to uncover not
only needs and resources, but the underlying culture and social structure that will help you
understand how to address the community's needs and utilize its resources.
An assessment will encourage community members to consider the community's assets and how
to use them, as well as the community's needs and how to address them. That consideration can
(and should) be the first step in their learning how to use their own resources to solve problems
and improve community life.
It will help you make decisions about priorities for program or system improvement. It would
obviously be foolhardy to try to address community issues without fully understanding what they
are and how they arose. By the same token, failing to take advantage of community resources not
only represents taking on a problem without using all the tools at your disposal to solve it, but
misses an opportunity to increase the community's capacity for solving its own problems and
creating its own change.
It goes a long way toward eliminating unpleasant surprises down the road. Identifying needs and
resources before starting a program or initiative means that you know from the beginning what
you're dealing with, and are less likely to be blindsided later by something you didn't expect.
The second question is: Why develop a plan for that assessment? Some reasons why you
should:
It allows you to involve community members from the very beginning of the process. This
encourages both trust in the process and community buy-in and support, not only of the
assessment, but of whatever actions are taken as a result of it. Full community participation in
planning and carrying out an assessment also promotes leadership from within the community
and gives voice to those who may feel they have none.
An assessment is a great opportunity to use community-based participatory research, further
involving community members and increasing community capacity.
A good plan will provide an easy-to-follow road map for conducting an accurate assessment.
Planning ahead will save time and effort in carrying out the process.
A planning process will give community members the opportunity to voice their opinions, hopes,
and fears about the community. Their idea of priorities might be different from those of
professionals, but they shouldn't be ignored.
It may be important to address the community's priorities first, in order to establish trust and
show respect, even if you don't believe that those priorities are in fact the most important issues.
Building relationships and credibility may be more important at the beginning of a long
association than immediately tackling what seems to be the most pressing need. Among other
things, community members' priorities may be the right ones: they may see underlying factors
that you don't yet understand.
Those experiencing needs that should be addressed. It's both fair and logical to involve those who
are most directly affected by adverse conditions. They know best what effects those conditions
have on their lives, and including them in the planning process is more likely to produce a plan
that actually speaks to their needs.
Health and human service providers. These individuals and organizations, especially those that
are community-based, often have both a deep understanding of the community and a strong
empathic connection with the populations they serve. They can be helpful both by sharing their
knowledge and by recruiting people from marginalized populations to contribute to the
assessment.
Government officials. Elected and appointed officials are often those who can help or hinder a
community change effort. Engaging them in planning and carrying out an assessment helps to
ensure that they will take the effort seriously and work to make it successful.
Influential people. These can can include individuals who are identified as leaders because of
their positions -- college presidents, directors of hospitals and other major organizations,
corporate CEOs -- because of the prestige of their professions -- doctors, professors, judges,
clergy -- or because they are known to be people of intelligence, integrity, and good will who care
about the community.
People whose jobs or lives could be affected by the eventual actions taken as a result of the
assessment. These include teachers, police, emergency room personnel, landlords, and others who
might have to react if new community policies or procedures are put in place.
Community activists. People who have been involved in addressing policy or issues that could
come up in the course of the assessment have a stake in planning the assessment as well.
Businesses, especially those that employ people from populations of concern. The livelihoods of
local business owners could be affected by the results of the assessment, as could the lives of
their employees.
Prior to planning the initiative. This gives coalition members, community leaders, and those
being served an idea of how to improve their circumstances.
During implementation of an initiative. It is important to make sure that you are on target not
only at the beginning and the end of a project, but also during its implementation. If car
companies only did quality checks on the steel before the parts are constructed and the paint job
after it rolled off the line, you might not be inclined to trust the engine. Identifying needs and
assets during the life of the initiative helps you use your own resources well, and ensures that
you're addressing the right issues in the right way.
On an ongoing basis. During monitoring and evaluation, either ongoing or after the completion of
a project, it is important to celebrate successes and to learn from setbacks to further community
development.
Before you start, take careful stock of your resources -- people, money, skills, time -- to be sure
you can do all you plan to. An assessment can be conducted with volunteers and lots of (free)
legwork, or it can require statistical and other expertise, professional consultation, and many paid
hours. Don't plan an assessment that you don't have the resources to carry out.
Decide what methods you'll use for gathering information
Much of the rest of this chapter is devoted to methods of gathering assessment data. Some
general descriptions:
Each community is different, and so you might use any one or any combination of these and
other methods detailed in this chapter, depending on what you're looking for and who can help.
Using existing data. This is the research you might do to unearth the information in census and
other public records, or to find information that's been gathered by others.
Listening sessions and public forums. Listening sessions are forums you can use to learn about
the community's perspectives on local issues and options. They are generally fairly small, with
specific questions asked of participants. They can help you get a sense of what community
members know and feel about the issue, as well as resources, barriers, and possible solutions.
Public forums tend to be both larger in number of participants and broader in scope than listening
sessions. They are gatherings where citizens discuss important issues at a well-publicized location
and time. They give people of diverse backgrounds a chance to express their views, and are also a
first step toward understanding the community's needs and resources. A good public forum
informs the group of where the community is and where the members would like to go.
Interviews and focus groups. These are less formal than forums, and are conducted with either
individuals or small groups (usually fewer than ten, and often as few as two or three.) They
generally include specific questions, but allow room for moving in different directions, depending
on what the interviewees want to discuss. Open-ended questions (those which demand something
more than a yes or no or other simple answer), follow-ups to interesting points, and a relaxed
atmosphere that encourages people to open up are all part of most assessment interviews. A focus
group is a specialized group interview in which group members are not told exactly what the
interviewer wants to know, so that they will be more likely to give answers that aren't influenced
by what they think is wanted.
Direct, and sometimes participant, observation. Direct observation involves seeing for yourself.
Do you want to know how people use the neighborhood park on weekends? Spend a few
weekends there, watching and talking to people. If you regularly join a volleyball game or jog
through the park with others, you're a participant observer, becoming part of the culture you want
to learn about.
Surveys. There are several different kinds of surveys, any or all of which could be used as part of
a community assessment. Written surveys may be sent to people in the mail, given out at
community events or meetings, distributed in school, or handed to people on the street. People
may also be surveyed by phone or in person, with someone else writing down their spoken
answers to a list of questions. Many kinds of surveys often have a low return rate, and so may not
be the best way to get information, but sometimes they're the only way, or can be given in
situations where most people complete them.
Asset Mapping. Asset mapping focuses on the strengths of the community rather than the areas
that need improvement. Focusing on assets gives the power back to the community members that
directly experience the problem and already have the resources to change the status quo. If the
changes are made by the community and for the community, it builds a sense of cohesiveness and
commitment that makes initiatives easier to sustain.
Posting requests on one or more local websites or on social media sites (Facebook, Twitter, etc.)
Choosing people at random (e.g., from the phone book) to receive written or telephone surveys.
Mailing or emailing surveys to one or more lists. Many organizations are willing to share lists of
members or participants for purposes like this. Some will mail or email surveys under their own
names, so that people receive them from an organization they're familiar with, and might be more
willing to complete and return them than if they apparently came to them randomly.
Stopping people in a public place to ask them to fill out or, more commonly, give verbal answers
to a short survey. You may have had the experience of being asked your opinion in a shopping
area or on a busy sidewalk. People are somewhat more willing to answer questions in this way
than to fill out and return a mailed or emailed survey.
Putting up posters and distributing flyers in public places (supermarkets, laundromats, bus stops,
etc.) and/or sending them to specific organizations and businesses.
Using the media. This can involve holding press conferences and sending out press releases,
placing PSA's (public service announcements) and stories in various media, or paying for media
advertising.
Direct appeal to existing community groups. Either a member of the planning team or a leader or
member of the group in question might make an appeal at a club meeting, a religious gathering,
or a sports event for volunteers to participate in a survey, an interview or focus group, or a larger
meeting.
Personal approach. Members of the planning group might recruit friends, colleagues, neighbors,
family members, etc. by phone or in person. They might also ask the people they recruit to ask
others, so that a few people can start a chain of requests that ends up with a large number.
Decide who will analyze the data and how they'll do it
Once you've collected the information, you have to analyze it to see what it means. That means
identifying the main themes from interviews and forums, sorting out the concerns of the many
from those of the insistent few, understanding what your indicators seem to show, comparing
community members' concerns with the statistics and indicators, and perhaps a number of other
analytical operations as well. Some of these might involve a knowledge of statistics and higher
math, while others may require only common sense and the ability to group information in
logical ways.
If you've engaged in a participatory research process, the community researchers should also be
involved in analyzing the material they've found. They might do this in collaboration with
professionals from local organizations, with consulting academic researchers, or with a paid
consultant. If you've decided to hire an individual or group to conduct the assessment, then
they'll probably conduct the analysis as well.
In either case, the methods used will probably depend on such considerations as how "hard" you
want the data to be -- whether you want to know the statistical significance of particular findings,
for example, or whether you'll use people's stories as evidence -- how much you think you need
to know in order to create an action plan, and what kinds of data you collect. Chapter 37,
although its title concerns evaluation, is actually about research methods, and contains a lot of
good information about how to approach the choice of methods.
Plan whatever training is needed
We've already discussed the possible need for training. Now is the time to decide what, if any,
training is needed, who should be involved, and who will conduct it. In order to keep members of
the planning group on an equal footing, it might make sense to offer the training to everyone,
rather than just to those who are obviously not highly educated or articulate. It is probably
important as well that the training be conducted by people who are not members of the planning
group, even if some of them have the skills to do so. The group will function best if everyone
feels that everyone else is a colleague, even though members have different backgrounds and
different sets of skills and knowledge.
Decide how you'll record the results of the assessment and present them to the community
Depending on your goals and what's likely to come out of the assessment, "the community" here
may mean the whole community or the community of stakeholders that is represented on the
planning committee. In either case, you'll want to be able to explain clearly what the assessment
found, and perhaps to engage people in strategizing about how to deal with it. That means you'll
want to set out the results clearly, in simple, everyday language accompanied by easy-to-
understand charts, pictures, and/or graphs. Your report doesn't have to be complicated or to use
technical language in order to be compelling. In fact, the more you can use the words of the
community members who contributed their concerns and experiences, the more powerful your
report will be.
How will you communicate the results to the community? With the availability of PowerPoint
and similar programs, you have the opportunity to create a professional-looking presentation that
you can use in a number of ways. It could be presented as a slide show in one or more public
meetings or smaller gatherings, posted along with a narrative on one or more social media sites
(Facebook, YouTube, etc.) and/or on your website, run as a loop in a public place, such as a local
library, or even broadcast on community access TV. Furthermore, it could be used by a number
of people without each having to fetch and carry large and cumbersome equipment or signboards
and the like.
Decide who will perform what assessment tasks
The group should make sure everyone has a role that fits her skills, talents, and, to the extent
possible, preferences. It should also make sure that all necessary tasks are covered. If more
people need to be recruited -- as data gatherers, survey mailers, phone callers, etc. -- that
recruitment should be part of the plan. The point of having a plan is to try to anticipate
everything that's needed -- as well as everything that might go wrong -- and make sure that it has
been arranged for. Assigning tasks appropriately is perhaps the most important part of that
anticipation.
Create a timeline
Work out what should happen by when. How long will you spend on preparing for the
assessment -- contacting people, training interviewers and/or group facilitators, preparing and
printing surveys? How long will you gather information? How long will you take to analyze the
data and write up a report? Each phase of the assessment should have a deadline. That creates
benchmarks -- checkpoints along the way that tell you you're moving in the right direction and
have gotten far enough along so that you'll finish the assessment on time with the information
you need.
Present the plan, get feedback, and adjust it to make it more workable
Once the plan is done, it should be presented to at least a sample of those who will be asked for
information and those who will have responsibilities for parts of the assessment. This will allow
them to consider whether the plan takes the culture of the community into account, and is likely
to make data collection and analysis as easy as possible. As a result of their feedback, you can
adjust parts of the plan to make them more acceptable to the community or more workable for
the assessment team.
Now you can celebrate the completion of the plan, but it's not an occasion for resting on
your laurels
There's a lot of work ahead as you conduct the assessment, analyze the data you get from it, and
make and implement action plans based on that analysis. It's important to have benchmarks built
into the assessment plan and the action plans that follow, so you can keep track of your progress.
But it's also important to hold your long-term vision in view, and to keep moving toward it until
the community becomes what all its members want it to be.
IN SUMMARY
Needs and resources are really two sides of the same coin. In order to get a comprehensive view
of your community, it is important to look at what you have and what you need. With these
things in mind, you can have a positive impact on the problem you wish to address.
Understanding the community's needs and assets will also help your organization clarify where it
would like to go and how it can get there.
Contributor
Catie Heaven
Online Resources
The Action Catalogue is an online decision support tool that is intended to enable researchers,
policy-makers and others wanting to conduct inclusive research, to find the method best suited
for their specific project needs.
Best Practices for Community Health Needs Assessment and Implementation Strategy
Development: A Review of Scientific Methods, Current Practices, and Future Potential is a
report of proceedings from a public forum and interviews of experts convened by the CDC.
County Health Rankings & Roadmaps. Ranking the health of nearly every county in the
nation, the County Health Rankings help us see how where we live, learn, work, and play
influences how healthy we are and how long we live. The Rankings & Roadmaps show us what
is making residents sick, where we need to improve, and what steps communities are taking to
solve their problems. The health of a community depends on many different factors – ranging
from individual health behaviors, education and jobs, to quality of health care, to the
environment, therefore we all have a stake in creating a healthier community. Using the County
Health Rankings & Roadmaps, leaders and advocates from public health and health care,
business, education, government, and the community can work together to create programs and
policies to improve people's health, reduce health care costs, and increase productivity.
Community Assessment Tools. A companion piece to Communities in Action: A Guide to
Effective Service Projects. Publication by Rotary International.
Community Assessment Toolkit: Nutrition and Physical Activity. A Tool kit to help with
community assessment on a specific topic from the Vermont Dept. of Health Fit & Healthy
Vermonters program.
Community Needs Assessment - participant workbook from the CDC.
Conducting a Community Needs Assessment - Strengthening Nonprofits: A Capacity Builder's
Resource Library.
Doing Fieldwork in a Pandemic - This crowd-sourced document was initially directed at ways
for how to turn fieldwork that was initially planned as using face-to-face methods into a more
‘hands-off’ mode. It provides an alternative source of social research materials if researchers
decide to go down that path.
HealthEquityGuide.org is a website with a set of strategic practices that health departments can
apply to more meaningfully and comprehensively advance health equity.
Preparing for a Collaborative Community Assessment. From the Iowa State University
Extension.
Road to the Community Plan shows a collaboration between the Macalester-Groveland
Community Council (MGCC) and the City of Saint Paul to create a road map that illustrates key
steps as a guide for communities to reference as they embark on their community plan process.
This document is a tool intended to offer best practices and insights to guide the conversation
between district councils and their respective communities as they develop their own unique
approaches to the community plan.
Strategic Prevention Framework (SPF) Workbook: Needs Assessment from the Maryland
Department of Health and Mental Hygiene, Behavioral Health Administration.
Print Resources
Fawcett, S., et al. (1980). Concerns report handbook: Planning for community health. Lawrence,
KS: Work Group on Health Promotion and Community Development, University of Kansas.
Fawcett, S., et al. (1992). Preventing adolescent pregnancy: An action planning guide for
community-based initiatives. Lawrence, KS: Work Group for Health Promotion and Community
Development, University of Kansas.
Foster, D. (1994). Community assessment. Amherst, MA: AHEC/Community Partners.
Healthcare Forum Leadership Center, National Civic League (1994). Healthier communities
action kit. San Francisco, CA: Healthcare Forum.
Michigan Community Health Assessment. (1994). Forum I handbook: Defining and organizing
the community. Lansing, MI: Author.
Minkler, M. (1997). Community organizing and community building for health. New Brunswick,
NJ: Rutgers.
Moore, M. (1994). Community capacity assessment. Albuquerque, N. M.: Children, Youth and
Families Department.
Murphy, Frederick. (Ed.) (2013). Community Engagement, Organization, and Development for
Public Health Practice. New York: Springer.
Wikin, B., Altschuld, J. (1995). Planning and conducting needs assessments: A practical guide.
Thousands Oaks, CA: Sage Publications.