PR 1 Reviewer
PR 1 Reviewer
Research – scientific investigation of phenomena which includes collection, presentation, analysis and
interpretation of facts that lines and individual’s speculation with reality.
Characteristics of Research
Systematic – as there are interrelated steps or procedures a researcher has to observe in solving a
problem.
Objective – it is not based on guesswork. This is because empirical data have to be gathered by the
researcher before making any conclusion proposing any solution to an identified difficulty or problem.
Comprehensive – if a researcher is serious about understanding a phenomenon, he has to examine and
analyze all its aspects or angles before making a generalization or conclusion.
Critical – this means that procedures employed by the researcher must be able to withstand critical
scrutiny by other researchers.
Rigorous – as procedures to be followed in solving a problem should be relevant, appropriate, justified,
and strictly observed.
Valid – whenever a researcher formulates conclusions, these are based on actual findings.
Verifiable – as other researchers can check on the correctness of its results by replicating the study, based
on the methods and procedures employed by the researcher.
Empirical – as generalization drawn by a researcher is rooted upon hard evidence gathered from
information collected from real life experiences or observations.
Types of Research
1. Based on Application of Research Method
a. Pure Research- it deals with concepts, principles, or abstract things. It aims to increase your
knowledge about something.
b. Applied Research- apply the chosen research to societal problems or issues, finding ways to
make positive changes in society.
Approaches to Research
1. Scientific/Positive Approach- an approach in which you discover and measure information as well as
observe and control variables in an impersonal manner.
- it allows control of variables.
- appropriate data gathering techniques are structured interviews, questionnaire, and
observational checklist. data gathered are numbers so this method is suitable for
quantitative research.
2. Naturalistic Approach- uses words and directs you to deal with qualitative data that speak of how
people behave toward their surroundings.
3. Triangulation Approach- combination of scientific and naturalistic approach.
- you are free to gather and analyze data using multiple methods, allowing you to combine
or mix up research approaches, research types, data gathering, and data analysis
techniques.
- gives you the opportunity to view every angle of the research from different perspectives.
Identifying Respondents
Sample- the chosen one which you will derive facts and evidence to support the claims or conclusions
propounded by your research problem.
Population- the bigger group from where you choose sample
Sampling Frame- is the term used to mean the list of the members of such population from where you
will get the sample.
Gathering Data
Observation- technique of gathering data whereby you personally watch, interact or communicate with
the subject of your research.
- central method in qualitative research types of research, most especially ethnography in which
you observe the lifestyle of a certain group.
Methods of Observation
1. Direct Observation- makes you see or listen to everything that happens in the area of
observation.
Interview- data gathering technique that makes you verbally ask the subjects or respondents questions to
give answers to what your research study is trying to look for.
Approaches of Interview
1. Individual Interview-one on one interview
2. Group Interview/ focused group interview
3. Mediated Interview- no face to face interview is true in this interview approach because they
take place through electronic devices.
a. Synchronous mediated interview- interview is done in the telephone, mobile phone,
or online chat and also find time to see each other.
b. Asynchronous mediated interview- if 2 persons are interviewed at a different time
through internet.