Applied Business Project 3 Report

You MUST Submit your ABP-3 Report as a PDF document

Name: Quraishy, Asad

NetID: asadquraishy

Section 1: Website hosting and design

1.1 What web development tool (e.g., Dreamweaver, Blue Griffon) did you use?

Blue Griffon

1.2 Indicate what type of computer system(s) (e.g., hardware type, e.g., desktop,
laptop, etc.) and operating system(s) (MacOS, Windows, etc.) that you primarily
used to develop your website

A Windows Laptop

1.3 Insert an image (Mac screenshot or Windows snip) of you’re the folder containing
the files you used for your project. Be sure that all of your files (index, icon,
images, etc) in your website development folder are visible

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Section 2: Privacy and Information Management Discussion

2.1 Based on your review of your company’s website, describe your company’s lawful
basis from collecting the indicated personal information

AEO informs the user that they can accept or decline to give personal information.
When pressing accept it is following the lawful basis giving consent to AEO to obtain
the personal information which they desire. AEO does follow the rights under the
GDPR by having their website clearly state that it will take your personal information if
you accept and it is written in the setting with clear and plain language. AEO privacy
notice clearly states what the cookies will do such as advertise and analytics which is
keeping transparency and being GDPR compliant.

2.2 Based on your review of your company’s website, describing the type and purpose of
the cookies installed, and what action a user must take to signify consent.

When first going on AEO website ae.com a pop up comes up to enable cookies. The
cookies for ae.com are used to advertise, collect information, and monitor network
traffic. When you click accept you allow AEO to share your personal information with
third parties. The third parties then can send you business offers and advertise
towards you due to those cookies. For a few of the cookies in the setting there are
options to opt out.

Section 3: Universal Design and Accessibility Discussion

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3.1 Image of the accessibility review by AChecker of of your index.html file

3.2 For each of the “Known Problems” and “Likely Problems” reported by AChecker in
section 3.1, you will include an problem report that includes the website element
identified, the recommend repair, and the improvement that the change will provide.

You should repeat the following reporting format for each problem reported.

Problem: Known Problem: The source links do not include text within the a or the title
attribute of the element. (Check 174)
• Element: Anchor contains no text.
• Repair: Add text to the a element or the title attribute of the a element or, if an
image is used within the anchor, add Alt text to the image.
• Improvement: Provide ways to help users navigate, find content, and determine
where they are.

Problem: Known Problem: Document contains language which is not HTML (Check
48)
• Element: Document language not identified.
• Repair: For HTML documents add the lang attribute and a valid ISO-639-1 two
letter language code to the opening HTML element. For XHTML documents add
both the lang and xmllang attributes with a valid ISO-639-1 two letter language
code to the opening HTML element.
• Improvement: Make text content readable and understandable.

Problem: Known Problem: Document contains language which is invalid (Check

49)
• Element: Document has invalid language code.
• Repair: Add a valid 2 letter or 3 letter language code as defined in the ISO 639
specification to the HTML 'lang' attribute. For XHTML, both 'lang' and 'xml:lang'
must be set.
• Improvement: Make text content readable and understandable.

Problem: Known Problem: Document contains language which is invalid (Check

82)
• Element: element may be misused (could be a header).
• Repair: Change the element
• Improvement: Create content that can be presented in different ways (for
example simpler layout) without losing information or structure.

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Section 4: Images of website rows (as shown in website design section above) as
they would appear in a browser. Some overlap of the screenshots/snips is
acceptable

4.1 Header (Row 1)

4.2 Corporate Overview and Governance (Rows 2-4)

4.3 Corporate Financials (Rows 5-9)

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4.4 Corporate Investment Analysis (Rows 10-12)

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4.5 Footer (Row 13)

Section 5: Insert the HTML source code of your “index.html” website

Be sure to include the entire html source code file as show by a browser using the “view
source” option. You only need to include the HTML source code in your report. You do not
need to include copies of any other graphics files, such as your images and icon.

Start of index.html source

<!DOCTYPE html>
<html>
<head>
<meta http-equiv="content-type" content="text/html; charset=utf-8">
<title>American Eagle Outfitters, Inc. </title>
</head>
<body>
<table style="width: 600px;" border="12">
<tbody>
<tr>
<td style="background-color: #00cccc;">
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<center>
<h1>American Eagle Outfitters, Inc. (NYS-E: AEO)</h1>
</center>
</td>
<td style="height: 230.6px;">
<center><img src="American_eagle_logo.png" alt="American Eagle Outfitters Logo"

title="AEO Logo" style="width: 450px; height: 175px;"><br>

<p>Source: <span style="color: rgb(0, 0, 0); font-family: &quot;Times New
Roman&quot;; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-
variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start;
text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -
webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;
display: inline !important; float: none;"><span><a

href="https://stocklight.com/stocks/us/retail-trade/nyse-aeo/american-eagle-
outfitters%20"

title="AEO Logo">https://stocklight.com/stocks/us/retail-trade/nyse-
aeo/american-eagle-outfitters
</a><br> </span></span></p>
</center>
</td>
</tr>
<tr>
<td colspan="2" style="background-color: #00cccc;">
<h1>
<center> Corporate Overview and Governance </center>
</h1>
</td>
</tr>
<tr>
<td>
<p><em><br>
</em></p>
<p>American Eagle Outfitters, Inc. is a fashion/clothing company
that was founded in 1977 by brothers Jerry and Mark Silverman in
Novi, Michigan. After 38 years since it was founded American Eagle
is a leader in the fashion industry and has stores in USA, Mexico,
Canada, China, Hong Kong, and ships to 81 countries. American
Eagle products consist of men's and women's clothing and
accessories. Currently their CEO is Jay L Schottenstein and their
headquarters is in Pittsburgh, PA. </p>
</td>
<td><img src="AEO_Corporate_governance_ABP1.png" alt="American Eagle
Corporate Governance"

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title="AEO Corportate Governance" style="width: 600px; height: 275px;"><br>

</td>
</tr>
<tr>
<td style="height: 38.4px;">Data Source(s):&nbsp;<a
href="http://www.fundinguniverse.com/company-histories/american-eagle-outfitters-inc-
history/"

alt="American Eagle History" title="AEO

History">http://www.fundinguniverse.com/company-histories/american-eagle-outfitters-inc-
history/
</a><span style="color: #0000ee;"><br>
</span><a href="http://www.fundinguniverse.com/company-histories/american-eagle-
outfitters-inc-history/"></a></td>
<td>Data Source(s):&nbsp;<span style="color: rgb(0, 0, 0); font-family: &quot;Times
New Roman&quot;; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-
variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start;
text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -
webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;
display: inline !important; float: none;"><span><a

href="https://finance.yahoo.com/quote/AEO?p=AEO" title="Competitve Stock

Price Graph">https://finance.yahoo.com/quote/AEO?p=AEO</a>&nbsp;
</span></span>Referenced 9/8/2020</td>
</tr>
<tr>
<td colspan="2" style="background-color: #00cccc;">
<h1>
<center>Corporate Financials</center>
</h1>
</td>
</tr>
<tr>
<td style="background-color: white;"><img
src="AEO_Historical_Stock_Analysis_and_Fundamentals_ABP1.png"

alt="American Eagle Historical Prices" title="AEO Historical Prices"

style="width: 600px; height: 758px;"><br>

</td>
<td><em><img src="AEO_Competitive_Stock_Price_Graph_ABP1.png" alt="American
Eagle/Competitors Stock Prices"

title="AEO/Competitors prices" style="width: 600px; height: 382px;"><br>

</em></td>

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</tr>
<tr>
<td>Data Source(s):&nbsp;<a href="https://finance.yahoo.com/quote/AEO/balance-
sheet/"

alt="American Eagle Balance Sheet" title="AEO Balance

Sheet">https://finance.yahoo.com/quote/AEO/balance-sheet/</a>
&amp;<a href="https://finance.yahoo.com/quote/AEO/financials?p=AEO"

title="AEO
Financials">https://finance.yahoo.com/quote/AEO/financials?p=AEO</a>&nbsp;
Referenced 9/9/2020</td>
<td>Data Source(s): ://<a
href="finance.yahoo.com/quote/AEO/history?period1=1441929600&amp;period2=159978240
0&amp;interval=1mo&amp;filter=history&amp;frequency=1mo%%20"

title="AEO Historical
Prices">finance.yahoo.com/quote/AEO/history?period1=1441929600&amp;period2=1599782
400&amp;interval=1mo&amp;filter=history&amp;frequency=1mo%</a>
&amp;<a href="https://finance.yahoo.com/quote/GPS/history?p=GPS%20"

title="GPS Historical Prices">https://finance.yahoo.com/quote/GPS/history?p=GPS

</a> <a
href="finance.yahoo.com/quote/AEO/history?period1=1441929600&amp;period2=159978240
0&amp;interval=1mo&amp;filter=history&amp;frequency=1mo%%20"></a>&amp;
<a href="%20https://finance.yahoo.com/quote/RL/history?p=RL" title="RL Historical
Prices">
https://finance.yahoo.com/quote/RL/history?p=RL</a> Referenced
9/10/2020</td>
</tr>
<tr>
<td colspan="2" style="height: 57.6px;">American Eagle Outfitters,
Inc. (AEO) current financials are doing good as the company has more
assets then liabilities which means the company is not in more debt
then it is worth as shown on the Historical Stock Analysis and
Fundamentals table. They also have a high volume as shown on the
table which means it is more likely to be sustainable and a high
volume usually indicates a high demand for shares of the company.
The Competitive Stock Price graph shows AEO staying quite stagnant
in price when compared to other companies in the same industry
however AEO has been growing in price since. In six months AEO is
likely to grow and the price of the share will as well. This
prediction is based upon the patterns and upward trend AEO has been
having in recent months. </td>
</tr>
<tr>

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<td colspan="2">
<p>Data Source(s):&nbsp; <a
href="%20https://finance.yahoo.com/quote/AEO/balance-sheet/%20"

title="AEO Balance Sheet">

https://finance.yahoo.com/quote/AEO/balance-sheet/ </a>&amp; <a

href="finance.yahoo.com/quote/AEO/history?period1=1441929600&amp;period2=159978240
0&amp;interval=1mo&amp;filter=history&amp;frequency=1mo%%20"

title="AEO Historical
Prices">finance.yahoo.com/quote/AEO/history?period1=1441929600&amp;period2=1599782
400&amp;interval=1mo&amp;filter=history&amp;frequency=1mo%&nbsp;
</a>Referenced 11/8/2020</p>
</td>
</tr>
<tr>
<td colspan="2" style="background-color: #00cccc;">
<h1>
<center>Corporate Investment Analysis</center>
</h1>
</td>
</tr>
<tr>
<td><img src="AEO_Number_Of_Shares_Traded_ABP3.png" alt="American Eagle
Outfitters number of shares traded"

title="AEO Volume" style="width: 600px; height: 350px;"><br>

</td>
<td><img
src="file:///C:/Users/asadq/OneDrive/Documents/MIS111%20Fall%202020/Projects/ABP3/AE
O_Intraday_Stock_Prices_ABP3.png"

alt="American Eagle Intraday Stock Prices" title="AEO Intraday Stock Prices"

style="width: 600px; height: 350px;"><br>

</td>
</tr>
<tr>
<td>Data Source(s):&nbsp;<a
href="%20https://finance.yahoo.com/quote/AEO/history?period1=1569727091&amp;period2=
1601349491&amp;interval=1d&amp;filter=history&amp;frequency=1d"

title="AEO Historical Volume">

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https://finance.yahoo.com/quote/AEO/history?period1=1569727091&amp;period2=16013494
91&amp;interval=1d&amp;filter=history&amp;frequency=1d</a>
Referenced 9/28/2020</td>
<td>Data Source(s):&nbsp;<a
href="https://finance.yahoo.com/quote/AEO/history?period1=1569727091&amp;period2=160
1349491&amp;interval=1d&amp;filter=history&amp;frequency=1d"

title="AEO Historical
Prices">https://finance.yahoo.com/quote/AEO/history?period1=1569727091&amp;period2=1
601349491&amp;interval=1d&amp;filter=history&amp;frequency=1d</a>
Referenced 9/28/2020</td>
</tr>
<tr>
<td colspan="2" style="background-color: #00cccc;">
<center>
<p><strong>Design copyright 2020 by website designer. All other
registered trademarks or trademarks are property of their
respective owners.</strong></p>
</center>
</td>
</tr>
</tbody>
</table>
</body>
</html>
End of index.html source code

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