Scribd
Upload
29 views2 pages

Submissions - 4.4 Digital Marketing and Brand Management Week - 03 - 03 Unit - Practice Multiple Choice Questions (MCQS)

The document outlines the results of a multiple choice quiz on digital marketing topics. It lists 10 questions, the responses provided, and whether each response was correct or incorrect. The questions covered metrics like conversion rate and bounce rate, acronyms like CMS and SEO, purposes of backlinks and user personas, and tools like Google Analytics and uses of A/B testing.

Uploaded by

nametushar921
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
29 views2 pages

Submissions - 4.4 Digital Marketing and Brand Management Week - 03 - 03 Unit - Practice Multiple Choice Questions (MCQS)

The document outlines the results of a multiple choice quiz on digital marketing topics. It lists 10 questions, the responses provided, and whether each response was correct or incorrect. The questions covered metrics like conversion rate and bounce rate, acronyms like CMS and SEO, purposes of backlinks and user personas, and tools like Google Analytics and uses of A/B testing.

Uploaded by

nametushar921
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

3/27/24, 11:08 AM Submissions - 4.

bmissions - 4.4 Digital Marketing and Brand Management Week - 03 - 03 Unit : Practice Multiple Choice Questions (MCQs) -
Home

4.4 Digital Marketing and Brand Management Week - 03


Creating Winning Digital Ecosystems

03 Unit : Practice Multiple Choice Questions (MCQs)


Submissions
Here are your latest answers:

Question 1
Which metric measures the percentage of website visitors who complete a desired goal?

Response: Bounce Rate

Correct answer: Conversion Rate

Score: 0 out of 1 No

Question 2
What does CMS stand for?

Response: Computer Maintenance Service

Correct answer: Content Management System

Score: 0 out of 1 No

Question 3
What is the purpose of backlinks in SEO?

Response: Improve website design

Correct answer: Boost site authority and ranking

Score: 0 out of 1 No

Question 4
What is the purpose of user personas in UX design?

Response: Identifying target audience characteristics

Correct answer: Identifying target audience characteristics

Score: 1 out of 1 Yes

Question 5
What does SEO stand for?

Response: Software Engineering Organization

Correct answer: Search Engine Optimization

Score: 0 out of 1 No

Question 6
Which term refers to a visual representation of user interaction with a webpage?

Response: Backlink

Correct answer: Heatmap

Score: 0 out of 1 No

https://learn.onlinejain.com/student_quiz_assignment/submissions/45890328 1/2
3/27/24, 11:08 AM Submissions - 4.4 Digital Marketing and Brand Management Week - 03 - 03 Unit : Practice Multiple Choice Questions (MCQs) -

Question 7
What does the term “Conversion Tracking” involve?

Response: Measuring user engagement

Correct answer: Evaluating the success of marketing efforts

Score: 0 out of 1 No

Question 8
What is a responsive design in web development?

Response: Using vibrant colors in design

Correct answer: Adapting layout to different screen sizes and devices

Score: 0 out of 1 No

Question 9
Which tool is commonly used for website traffic analytics?

Response: Illustrator

Correct answer: Google Analytics

Score: 0 out of 1 No

Question 10
What does A/B testing involve?

Response: Creating content calendars

Correct answer: Testing different versions to determine performance

Score: 0 out of 1 No

https://learn.onlinejain.com/student_quiz_assignment/submissions/45890328 2/2

You might also like