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Lazada has emerged as a lifeline for many enterprises during the COVID-19 pandemic, especially small and medium-sized ones. It has almost 100 million active users across Southeast Asia and offers various products for purchase online or via mobile. Lazada also unveiled new solutions to help brands and sellers increase customer interaction and visibility on its site.

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Luke James Layusa
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43 views2 pages

01 Activity 2

Lazada has emerged as a lifeline for many enterprises during the COVID-19 pandemic, especially small and medium-sized ones. It has almost 100 million active users across Southeast Asia and offers various products for purchase online or via mobile. Lazada also unveiled new solutions to help brands and sellers increase customer interaction and visibility on its site.

Uploaded by

Luke James Layusa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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BM2217

Names Section Date

Lazada

As more conventional brick-and-mortar companies rushed to open virtual storefronts and diversify
revenue streams during the COVID-19 pandemic, Lazada, Alibaba Group’s flagship e-commerce platform
in Southeast Asia, has emerged as a lifeline for many enterprises, especially small and medium-sized
ones. The network of customers, sellers, brands, and other partners that makeup Lazada is essential for
preserving companies’ recognition and visibility in the region and beyond.

Lazada has almost 100 million active users on its six unique platforms in Southeast Asian markets like
Singapore, Indonesia, Vietnam, Malaysia, Thailand, and the Philippines.

It currently offers various products, such as clothing, household items, consumer electronics, and more.
Its service gives clients simple access via their smartphones and the web to shop without having to go to
the physical store to purchase. Payment choices include cash on delivery, and it offers extensive
customer assistance and free returns. The company offers its vendors simple and direct access to 550
million people through a single retail channel.

Lazada also unveiled its newest service, Lazada Sponsored Solutions, which allows brands and sellers to
increase customer interaction and visibility on the site. Utilizing Lazada’s technologies, these solutions
were created to assist sellers in reaching their target market and maximizing return on investment.

Lazada Sponsored Solutions provides a variety of services, including:

 Sponsored Search. Shoppers on Lazada conduct approximately 30 million searches daily, and
about half of all sales begin with the Search bar. Brands and sellers can use the sponsored
search feature to increase their products’ visibility and reach customers on the search results
page.
 Sponsored Affiliate gives sellers and brands access to Lazada’s network of more than 3,000
affiliates. The cost-per-sale model is an effective marketing investment because it ensures that
brands only pay for sales.
 Sponsored Display increased visibility on Lazada’s online assets, such as homepage banners, app
pushes, direct electronic mail, and more.

Lazada has not only given small and medium-sized businesses (SMEs) the information they need to
succeed online, but it has also helped entrepreneurs who are struggling financially. The company has
offered free classes on basic online store operations and sales conversion tools through its online
learning portal, Lazada University. Additionally, they assist with marketing and training to companies
whose offline operations were disrupted due to the COVID-19 outbreak.

Answer the following questions: (3 items x 10 points)


1. What competitive advantages contributed to Lazada’s success?
2. How has e-commerce transformed the economic relationship between people?
3. Do you believe the e-commerce industry is overcrowded, given the presence of Lazada,
Shopee, Amazon, and other online retailers? Explain your answer.

01 Activity 2 *Property of STI


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BM2217
Names Section Date

Rubric for grading:


CRITERIA PERFORMANCE INDICATORS POINTS
Content Provided pieces of evidence, supporting details, and
8
factual scenarios
Organization of Expressed the points in a clear and logical arrangement of
2
ideas ideas in the paragraph
TOTAL 10

Reference:
Adobo Magazine (2020) Insight: The evolving and purpose-driven shopping experience of Lazada
https://www.adobomagazine.com/philippine-news/insight-the-evolving-and-purpose-driven-shopping-experience-of-
lazada/
Handog, M. (2021) How Lazada is empowering brands to succeed in this age of e-commerce.
https://www.rappler.com/brandrap/lifestyle-and-entertainment/ways-lazada-empowering-brands-succeed-age-e-
commerce/
Marketech-Apac. (2020) Lazada PH introduces new solutions to help brands and online sellers. https://marketech-
apac.com/lazada-ph-introduces-new-solutions-to-help-brands-and-online-sellers/
So, D. (2020) Lazada Supports Southeast Asian Communities during Coronavirus https://www.alizila.com/lazada-supports-
southeast-asian-communities-during-coronavirus/
ThinkwithGoogle (2015) How Lazada Outranked the Rest. https://www.thinkwithgoogle.com/intl/en-apac/marketing-
strategies/app-and-mobile/how-lazada-outranked-the-rest/

01 Activity 2 *Property of STI


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