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    Task 9 Product Mix

    Uploaded by

    Manish Sharma
    The document discusses the product mix of Apple Inc. including its dimensions of width and length. It defines product mix, width and length. It then provides a table showing Apple's various product lines as examples of its width and the total number of individual products as its length.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Task 9 Product Mix

    Uploaded by

    Manish Sharma
    10 views2 pages
    The document discusses the product mix of Apple Inc. including its dimensions of width and length. It defines product mix, width and length. It then provides a table showing Apple's various product lines as examples of its width and the total number of individual products as its length.

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    The document discusses the product mix of Apple Inc. including its dimensions of width and length. It defines product mix, width and length. It then provides a table showing Apple's various product lines as examples of its width and the total number of individual products as its length.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    10 views2 pages

    Task 9 Product Mix

    Uploaded by

    Manish Sharma
    The document discusses the product mix of Apple Inc. including its dimensions of width and length. It defines product mix, width and length. It then provides a table showing Apple's various product lines as examples of its width and the total number of individual products as its length.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    NAME – MANISH BHUPAL SHARMA

    DESIGNATION – RESEARCH AND BUSINESS DEVELOPMENT ASSOCIATE

    COLLEGE – ROHIDAS PATIL INSTITUTE OF MANAGEMENT STUDIES

    FY.MMS - 2022082

    COMPANY NAME – PRAEDICO GLOBAL RESEARCH PVT.LTD

    ASSIGNMENT NO.9 – PRODUCT MIX OF APPLE INC.

    INTRODUCTION –

    Product mix, also known as product assortment or product portfolio, refers to the complete set of
    products and/or services offered by a firm. A product mix consists of product lines, which are
    associated items that consumers tend to use together or think of as similar products or services.

    OBJECTIVE –

    To study about Product Mix of an Apple company in respect to product width and product
    length.
    DIMENSIONS OF A PRODUCT MIX –

     WIDTH

    Width, also known as breadth, refers to the number of product lines offered by a company. For
    example, Kellogg’s product lines consist of: (1) Ready-to-eat cereal, (2) Pastries and breakfast
    snacks, (3) Crackers and cookies, and (4) Frozen/Organic/Natural goods.

     LENGTH

    Length refers to the total number of products in a firm’s product mix. For example, consider a
    car company with two car product lines (3-series and 5-series). Within each product line series
    are three types of cars. In this example, the product length of the company would be six.

    Apple Inc.
    Product Width

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