Scribd
Upload
28 views3 pages

Assignment - Marketing Management

The document provides instructions for students submitting an assignment, including noting that marks will be deducted for late submissions. It outlines the assignment question, which asks students to prepare a strategic marketing plan for an organization of their choice, paying attention to creating and sustaining a competitive advantage. Additional notes provide context on the components a strategic marketing plan typically includes, such as analysis of current situation, opportunity assessment, target markets, goals, strategies, implementation timeline, and marketing budget.

Uploaded by

yashbahadoor
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
28 views3 pages

Assignment - Marketing Management

The document provides instructions for students submitting an assignment, including noting that marks will be deducted for late submissions. It outlines the assignment question, which asks students to prepare a strategic marketing plan for an organization of their choice, paying attention to creating and sustaining a competitive advantage. Additional notes provide context on the components a strategic marketing plan typically includes, such as analysis of current situation, opportunity assessment, target markets, goals, strategies, implementation timeline, and marketing budget.

Uploaded by

yashbahadoor
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

OPEN UNIVERSITY of MAURITIUS

ASSIGNMENT INSTRUCTIONS TO STUDENTS:


Read properly the mode of submission

 Please note that any assignment submitted after the deadline, marks will be deducted as per
assignment submission procedure document. (2% per day)

 You are required to conform to Harvard referencing style.

 Please include a bibliography at the end of your document.

 Do not insert the assignment coversheet

 Plagiarism/collusion (Over 25%) will be penalised and may result in non-award of marks.
The current penalty is 2% per day (weekends and public holidays included) for any assignment
received after the due date which the tutor will deduct from the final mark.

 ALWAYS SAVE A COPY OF YOUR DRAFT ASSIGNMENT ON CLOUD OR ON YOUR


EMAIL

 The Open University of Mauritius will not hold itself responsible or liable for the non-award of
marks if you fail to submit the assignment as per the required mode of submission.

 MODE OF SUBMISSION - Submit on Blackboard ONLY – (by or before due date)

1
Module Name: Marketing Management

Lecturer’s Name: Dr. Jayraj Roodurmun

Date of Submission: 06th April 2024

Submission Mode: BLACKBOARD (MANDATORY)

Total Marks: 30

Word limit: 2,500 (+/- 10%)

Assignments question:

“…In today's business world marketing is everywhere and it's considered to be a vital tool for success
(Kotler and Keller 2009, 43). Companies and especially their managers must “assess needs, measure their
extent and intensity and determine whether a profitable opportunity exists” (Kotler, Wong, Saunders and
Armstrong 2005, 6).

Strategic marketing planning helps the companies to determine what they need to do to reach their
business objectives and gain financial success in order to keep their operations running successfully.
Essentially, strategic marketing planning makes it easier to manage the companies on a daily basis, since
short- and long-term plans are made clear to everyone involved..…”

You are required to prepare a strategic marketing plan for any organisation of your choice, be it local or
international, paying particular attention to creating and sustaining a competitive advantage over rival
firms.

Your report should, as far as possible, include Marketing concepts but not limited to, introduced to you
during formal lectures and your course manual.

Additional Notes

The strategic marketing plan for a business is much like a coach’s playbook in football. It describes
what must be done for the company to win in the competitive marketplace in the upcoming year. The
plan shows what the company does particularly well that will allow it to beat out the competition. And
it highlights soft spots in each competitor’s “defense” that the company should be able to exploit
through its marketing campaign.

Components of a Strategic Marketing Plan

• Analysis of Current Situation

• Opportunity Assessment

• Target Markets

2
• Goals

• Strategies

• Implementation Time Line

• Marketing Budget

You might also like