Mme8201 8 Markov Analysis
Mme8201 8 Markov Analysis
MARKOV ANALYSIS
Example
Out of those who bought brand A in one month, during the next month
60% buy A again, 30% switch to brand B and 1060% switch to brand C.
For brand B and C these figures are:
Assuming Xn is the m-state finite state Markov chain with values (0, 1,
2,…………m-1), the transition matrix P can be given by:
The elements P00 , P01 …. P0,n-1; P10 , P11 ……… P1,n-1; Pm-1,n , Pm-1,1……. Pm-1,m-1
A B C
A 0.6 0.3 0.1
Note that ⅀ Pij = 1 . The sum of rows must equal to 1, a condition for the
sum of probabilities of events.
To
Superset Global
From
What will be the expected market share for Superset and Global after
another two weeks have past?
(πT P)j = ∑𝑁
𝑖=1 πI Pij = πj for all j=1,2,…………N
REFERENCES