COVENANT UNIVERSITY

CANAANLAND, KM 10, IDIROKO ROAD

P. M. B. 1023, OTA, OGUN STATE, NIGERIA

COURSE- TITLE: ENTREPRENEURIAL DEVELOPMENT

NAME: OKECHUKWU CALEB

COURSE: MECHANICAL ENGINEERING

MATRIC NUMBER: 17CM022812

YEAR: 500 LEVEL

COURSE: EDS 521 TIE AND DYE

GROUP: 4

DATE: 10TH May, 2022.

BUSINESS OVERVIEW:

Description

Tie-and-dye is a hand method of producing patterns in textiles by tying

portions of the fabric or yarn so that they will not absorb the dye. The
process involves folding, twisting, pleating, or crumpling fabric or a garment
and binding with string or rubber bands, followed by application of dye.

The manipulation of the fabric prior to application of dye is called resist, as

it partially or completely prevents the applied dye from colouring the fabric.

More sophisticated tie-and-dyes involve additional steps, including an initial

application of dye prior to the resist, multiple sequential dye and resist steps,
and the use of other types of resists and discharge.

Figure 1: Dyed T-shirts.

The name of the brand is going to be kex-styles. It will be located in Lagos.

Tie-and-dye designer clothing has a great demand in both national and
international market. With high-quality work, you can easily grow your small-
scale business unit into a large a profitable enterprise. From tie-dye t-shirts and
materials, you can choose any clothing product as per market demand.
Major Demographic, Economic, Social, and Cultural Factors

A study carried out explored the demographic profile of home-based textile

designers that blog. The findings suggest that the typical home-based textile
design patronizers are a female of indiscriminate age, who is most likely
married with 2.3 children, and pursues informal textile design education
opportunities in addition to running an HBB from her blog. She will most likely
market and offer customizable products on her e-commerce page. Many
designers found inspiration from their children and the typical designer with
children will probably use her children in her art or as models.

Figure 2: Chart of the textile dye market through the years.

According to the Nigerian Textile Manufacturers Association, around 85% of

textiles sold in Nigeria are smuggled and the country loses around $325m in
potential Value Added Tax revenue annually due to smuggling. Benin Republic,
Nigeria's closest neighbour, appears as trading post for most of these materials.
Most of the Malaysian and Chinese second-hand good pass through that
country. The border agreement between the Nigerian government and Republic
of Benin further compounds the problem of smuggling and impacts negatively
on the deteriorating industry.
Tie-dye is a craft that is widely practiced in many parts of the world. As an
indigenous craft it could be used to forge local identity in the form of dress
code. This is especially true for Africa, and Nigeria where Adire, an important
Yoruba died cloth, is a product of the tie-die technique. Adire is inextricably
connected to the economic and social fabrics of the Yoruba people. Apart from
its role in the socio-cultural milieu, it also serves important economic roles by
providing the people with job opportunities, source of income, among other
benefits. The major material for this craft mostly derives from local sources and
the process is slow while the finishing seems poor most of the times. Tie and
dye has a lot of social and cultural evidence as discussed above.

Major Player

The Huntsman Corporation (US), Kiri Industries (India), Zhejiang Longsheng

Group Co., Ltd. (China), LANXESS AG (Germany), and Archroma
Management LLC (Switzerland) are some of the players operating in the global
market. For this business, the African Textile Manufacturers Limited which is a
Nigerian textile manufacturing company that offers the printing and sales of
Crowntex, Duniya, Queentex, FESTAC, WAZOBIA and Abada Real wax and
reside in kano state will be our major player.

Trends in the Industry

Speaking of fashion, a uniquely trendy tie dye dresses is a sure hit in the fashion
industry these days. These dresses won't be as beautiful as other styles of
dresses are, but thanks to the unique and inventive process in which they were
made and their unique appearance, these tie dye dresses may be employed as a
fashion statement and wearing them would make you seem like a living piece of
art.

With this, we'll take a glance at the process of making tie dye dresses which is
named tie dyeing. Tie-dye is the practice of dying fabrics by utilizing a specific
resist dying process. It's a strategy in which selected areas of fabric are bound or
tied in a specific pattern with rubber bands, clamps, or strings so as to resist
color when the material is immersed in a dye bath. Thereafter, dye is then
applied to the material not being bound with string or rubber bands. With this,
the banded area will withstand the dye, making a certain pattern on the material.

Figure 3: Trends in tie and dye

Additionally, making and wearing tie dye dresses has advantages too. These
advantages include :
 Tie dyeing gets your creative energies flowing. The process may sound
simple but in actual fact making it trendy and wonderfully designed
depends upon your creativity to think and make a design or a pattern.

 Timeless. With the undeniable fact that tie dye dresses never fades, this
element of fashion is timeless which means you'll never be out of fashion
wearing this.

 Fun surprises. Since each design is always different and one can't forecast
the end result with certainty, the surprise is an element of the excitement.
Fold here and there and be shocked with the design you get resurrects
clothing. Tie-dyeing is a good way to give new life to an old or stained t-
shirt. In other words, this process gives a new face to your old clothes and
is also a great way to recycle.

 At the end, making tie dye dresses is a skill and any person, even you, can
be an artist this way.
Government Regulation

With respect to the legislation, there is no consensus amongst the different

countries concerning effluent discharge, and there is no official document
listing the different effluent limit values applied in different countries. Many
federal countries, such as the United States of America, Canada and Australia
have national environmental legislation, which, as in Europe, establishes the
limits that must be complied with. Some countries, such as Thailand, have
copied the American system, whereas others, such as Turkey or Morocco, have
copied the European model. In some countries, for example India, Pakistan and
Malaysia, the emission limits are recommended, but are not mandatory. With
respect to the color, in some countries such as France, Austria and Italy, there
are limits for the color of the effluent, but since they use different units, a
comparison is impossible. The oldest unit is the Hazen, in use since the
beginning of the 20th century, but in France, the current unit is (mg L-1Pt–Co).
The coloration values are determined by a comparative analysis with model
solutions prepared according to defined procedures.

THE MARKET

Market Segmentation

The market have been segmented surrounding on various basis. On the basis of
dye type, the textile dyes market has been segmented as follows:

 Direct
 Reactive
 Vat
 Basic
 Acid
  Disperse
 Others (Mordant Dyes, Solvent Dyes, and Azoic Dyes)

On the basis of fiber type, the textile dyes market has been segmented as
follows:

 Wool
 Nylon
 Cotton
 Viscose
 Polyester
 Acrylic
 Others (Blended fibers)

On the basis of region, the textile dyes market has been segmented as follows:

 APAC
 North America
 Europe
 Middle East & Africa
 South America

Products and Services

We produce colouring and dye on all types of fabrics and textiles, both readily
sewn dresses and plain cloths. We make use of both the local and modern
approach to this business. We make use of the weaving, dyeing, spinning,
Eleko, batik, computerized sublimation cloth printing techniques to bring out
both ancient and modern designs. After we have designed, we package them
with our logo and get them ready for local and international sales.

Market Trends

Tie and dye in trending currently and is used in items such as scarfs, dresses,
skirts, blouses and sometimes even bags to list a few. This year alone tie and die
has seen a massive uprise in the usage around the globe as youth and even older
individuals are beginning to patronize tie and dye vendors all around. So, as of
this moment tie and dye is trendy around the market.

Implication or Risk Factors

Dyes used in textile finishing have many different, complex chemical structures
and there are many products in commercial use. Uncontrolled exposure to some
hazardous dyestuffs is clearly recognized as potentially harmful to health; but
there are a very large number of dyes that have not been associated with any
adverse health effects. It is possible that, for a small number of these, adverse
effects on health can occur but have not yet been detected; however, it is
unlikely we will ever have complete knowledge of all the hazards of dyes. So it
is prudent to minimize exposure to dyes of all types, even if no adverse health
effects are known.

THE COMPETITION

Competition and Type of Competition

We have no specific direct competition, yet, but of course we also compete with
everyone. Our competitive edge is our unique niche in an old market.
Although, there are already art centers and paint centers, we are offering the
customers a completely new experience.
SWOT ANALYSIS

Strengths Weaknesses

• Purpose built space with • Capacity of team.

environmental controls.
• Lack of dedicated
• Talented and dedicated team. marketing post and budget

• Support/collaboration • Lack of visual arts

opportunities with Arts Development critical mass in Lagos/weak
Team/Cultural Services. infrastructure.

• Recognition nationally from • Lack of supporting

peers/peer organisations. visitor facilities: community
gallery, toilets, café, limited
• Investment/support from local
retail space.
authority.
• Location in town centre
• Support of other local authority
next to Job Centre.
specialist services.
• Not generating enough
• Relationship with partners such
income from other sources.
as Lagos and Fylde College

Opportunities Threats

• Investigating the best • Present governance structure

 governance structure going forward to being part of local authority
ensure financial resilience and protect
• Further reduction to local
against cuts in public funding.
authority budgets.
• Building dedicated volunteer
• Further reduction to ACE NPO
team.
budgets
• Building reputation for light
• Reality too far from meeting
based exhibitions with unique
vision.
connection to Lagos Illuminations
Team.

• Coastal Communities Bid for

investment in the above.

• Collections Manager role with

John Ellerman investment

• Putting Audience Development

plan into action.

• Culture Hub initiative with

Curious Minds

Competitors’ Strength and Weakness

The competitors might have time advantage on their side seeing as this is a
startup company but the weakness that they shall show forth will be the lack of
external suggestions from the clients to the company. The shear self-sufficiency
could be a big weakness to the competitors.

Competitive Advantage

Patilad Adire will offer customers the best product at the best price. Customer's
expectations will always be exceeded. To exceed the customers' expectations by
providing quality products and exceptional customer care. We shall be close to
our customers both physically and in terms of their needs as the website will
possess a suggestion box feature that will enable the customers to bring forth
their suggestions which will be duely heeded to.

SALES AND MARKETING PLAN

Customers

The customers will include individuals of various age range, class and gender.
Our company will be inclusive of a lot of factors and shall not focus on one
demography in the expense of another. Men, women and children of all ages,
class, genders, and cultures will be considered as our prospective customers at
Kex-styles.

Suppliers

Our suppliers at Kex-styles shall be industries that deal on quality material

made of cotton and the dyes shall be gotten from suppliers that deal on organic
chemicals that will pose minimal threat to the environment.

Advertising and Promotion

Kex-styles expects its target market to be individuals working and/or living
within a 15-mile radius of each of its store. The Company’s promotions strategy
to reach these individuals includes:

Direct Mail

Kex-styles will blanket neighborhoods surrounding its locations with direct mail
pieces. These pieces will provide general information on Kex-styles, offer
discounts and/or provide other inducements for people to frequent the art center.

Public Relations

We will contact all local and area newspapers and television stations to tell
them about the opening and unique value proposition of Kex-styles.

Advertising

Kex-styles will initially advertise in local newspapers and sponsor community

events in order to gain awareness.

Ongoing Customer Communications

Kex-styles will maintain a website and publish a monthly email newsletter to

tell customers about new events, products, and more.

Pre-Opening Events

Before opening the store, Kex-styles will organize pre-opening events designed
for prospective customers, local merchants and press contacts. These events will
create buzz and awareness for Kex-styles in the area.
Expenditure, Pricing and Distribution

In setting up any business, the amount or cost will depend on the approach and
scale you want to undertake. If you intend to go big by renting a place, then you
would need a good amount of capital as you would need to ensure that your
employees are well taken care of, and that your facility is conducive enough for
workers to be creative and productive.

In view of that, here are the key areas where we will spend our start – up
capital. We shall be working in dollar basis:

 Legal expenses for obtaining licenses and permits as well as the

accounting services (software, P.O.S machines and other software) –
$3,300.

 Marketing promotion expenses for the grand opening of Kex-styles in the

amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per
copy) for the total amount of $3,580.

 The cost for hiring Business Consultant – $2,500.

 Insurance (general liability, workers’ compensation and property

casualty) coverage at a total premium – $2,400.

 The cost for payment of rent for 12 months at $1.76 per square feet in the
total amount of $105,600.

 The cost for facility remodelling (construction of racks and shelves) –

$20,000.

 Other start-up expenses including stationery ($500) and phone and utility
deposits ($2,500).
  Operational cost for the first 3 months (salaries of employees, payments
of bills et al) – $60,000

 The cost for start-up inventory (stocking with art materials and a wide
range of art works, and other related merchandize) – $250,000

 The cost for store equipment (cash register, security, ventilation, signage)
– $13,750

 The cost of purchase and installation of CCTVs – $5,000

 The cost for the purchase of furniture and gadgets (Computers, Printers,
Telephone, TVs, Sound System, tables and chairs et al) – $4,000.

 The cost of launching a website – $600

 The cost for our opening party – $5,000

 Miscellaneous – $5,000

We would need an estimate of four hundred and fifty thousand dollars

($450,000) to successfully set up our art studio and art gallery in Lagos,
Nigeria. Please note that this amount includes the salaries of all the staff for the
first month of operation.

The price of our materials shall not go below $50, and this price is for the
minimum product. The prospective range that is expected by this company is
from $50 to $1000.

OPERATING PLAN

Job Functional Roles and Responsibilities

Chief Executive Officer – CEO (Chief Artists):

 Increases management’s effectiveness by recruiting, selecting, orienting,

training, coaching, counseling, and disciplining managers;
communicating values, strategies, and objectives; assigning
accountabilities; planning, monitoring, and appraising job results;
developing incentives; developing a climate for offering information and
opinions; providing educational opportunities.

 Creating, communicating, and implementing the organization’s vision,

mission, and overall direction – i.e. leading the development and
implementation of the overall organization’s strategy.

 Responsible for fixing prices and signing business deals

 Responsible for providing direction for the business

 Creating, communicating, and implementing the organization’s vision,

mission, and overall direction – i.e. leading the development and
implementation of the overall organization’s strategy.

 Responsible for signing checks and documents on behalf of the company

 Evaluates the success of the organization

 Reports to the board

Admin and HR Manager

 Responsible for overseeing the smooth running of HR and administrative

tasks for the organization
  Maintains office supplies by checking stocks; placing and expediting
orders; evaluating new products.

 Ensures operation of equipment by completing preventive maintenance

requirements; calling for repairs.

 Updates job knowledge by participating in educational opportunities;

reading professional publications; maintaining personal networks;
participating in professional organizations.

 Enhances department and organization reputation by accepting ownership

for accomplishing new and different requests; exploring opportunities to
add value to job accomplishments.

 Defining job positions for recruitment and managing interviewing process

 Carrying out staff induction for new team members

 Responsible for training, evaluation and assessment of employees

 Responsible for arranging travel, meetings and appointments

 Oversee the smooth running of the daily office activities.

Gallery Manager:

 Managing projects from initial idea to final completion

 Liaising with clients to understand business and project needs

 Assessing client briefs and assigning designers to a project

  Proofing and reviewing designs and checking documents before they are
sent off

 Assisting on the creative production side when needed and meeting with
team members for feedback

 Creating and implementing monthly deadlines, project goals,

expectations and workflows to ensure a smooth production process with
on-time delivery

 Foster a collaborative, iterative creative environment while inspiring

safety and confidence amongst team members

 Provide feedback, coaching, and recognition at regular intervals

 Support learning and growth, helping team members expand current roles

 Partner with Chief Artists and Key Stakeholders to achieve production

schedule

 Employ judgement and strategy; creating assignments that compliment

team member strengths and satisfy business needs

 Model straightforward, transparent, inclusive communication

 Assist in the identification and recruitment of talent

Craft and Fine Artists:

 Develop creative ideas or new methods for making art

 Create sketches, templates, or models to guide their work

  Select which materials to use on the basis of color, texture, strength, and
other qualities

 Use visual elements, such as composition, color, space, and perspective,

to produce desired artistic effects

 Develop portfolios highlighting their artistic styles and abilities to show

to gallery owners and others interested in their work

 Display their work at auctions, galleries, museums and online

marketplaces.

Merchandize Manager

 Manage vendor relations, market visits, and the ongoing education and
development of the organizations’ buying teams

 Help to ensure consistent quality of art works in our art gallery

 Responsible for the purchase of materials and art works (paintings,

drawings, prints, sculptures, photography and other merchandize) and
related products for the organizations

 Responsible for planning sales, monitoring inventory, selecting the

merchandise, and writing and pricing orders to vendors

 Ensures that the organization operates within stipulated budget.

Sales and Marketing Manager

 Source for avenues for the organization to exhibit our artworks and
generate sales
  Manage external research and coordinate all the internal sources of
information to retain the organizations’ best customers and attract new
ones

 Model demographic information and analyze the volumes of transactional

data generated by customer purchases

 Identify, prioritize, and reach out to new partners, and business

opportunities

 Identifies development opportunities; follows up on development leads

and contacts; participates in the structuring and financing of projects;
assures the completion of development projects.

 Responsible for supervising implementation, advocate for the customer’s

needs, and communicate with clients

 Develop, execute and evaluate new plans for expanding increase sales

 Document all customer contact and information

 Represent the company in strategic meetings

 Help increase sales and growth for the company

Information Technologist

 Manage the organization website

 Handles ecommerce aspect of the business

  Responsible for installing and maintenance of computer software and
hardware for the organization

 Manage logistics and supply chain software, Web servers, e-commerce

software and POS (point of sale) systems

 Manage the organization’s CCTV

 Handles any other technological and IT related duties.

Accountant / Cashier:

 Responsible for preparing financial reports, budgets, and financial

statements for the organization

 Provides managements with financial analyses, development budgets, and

accounting reports; analyzes financial feasibility for the most complex
proposed projects; conducts market research to forecast trends and
business conditions.

 Responsible for financial forecasting and risks analysis.

 Performs cash management, general ledger accounting, and financial

reporting

 Responsible for developing and managing financial systems and policies

 Responsible for administering payrolls

 Ensuring compliance with taxation legislation

 Handles all financial transactions for the organization

  Serves as internal auditor for the organization

Client Service Executive

 Ensures that all contacts with clients (e-mail, walk-In center, SMS or
phone) provides the client with a personalized customer service
experience of the highest level

 Through interaction with customers on the phone, uses every opportunity

to build client’s interest in the company’s products and services

 Manages administrative duties assigned by the human resources and

admin manager in an effective and timely manner

 Consistently stays abreast of any new information on the organizations’

products, promotional campaigns etc. to ensure accurate and helpful
information is supplied to customers when they make enquiries (answer
customer queries regarding the store and the merchandise)

 Find out the customer’s needs, recommend, select and help locate the
right merchandise, describe a product’s features and benefits.

 make suggestions and encourage purchase of products

 Provide information about warranties, manufacturing specifications, care

and maintenance of merchandise and delivery options

 Bag or package purchases and gift wrap merchandise

HUMAN RESOURCE PLAN

Key Employees

The key employees of the business will be the research and development section
of the company. This department will be saddled with the responsibility of
going around and seeking better ways to make the company grow. They shall
look for modern trends that will be fancied by the general public. They will play
huge role and will be seen as the major player. The dying unit and even the
sales unit will be taken note of but shall not be taken with utmost priority.

ACTION PLAN

Action Plan and Timetable

Part of the plans we have in place to sustain Kex-styles is to ensure that we are
not going to relent in providing conducive environment for our workers and also
the required trainings that will help them deliver excellent services at all times.

From our findings, another factor that kills new business such as ours is
financial leakages. In order to plug financial leakages, the management of Kex-
styles adopt the use of payment machine and accounting software to run the
business.

We are quite aware that our customers are key component to the growth and
survival of our business hence we are going to continuously engage them to
give us ideas on how to serve them better and the products they want to see in
our center. We will not waste time in adopting new technology, best practices
and diversifying our services; expand our product and service offerings once the
need arises.

Kex-styles will make sure that the right foundation, structures and processes are
put in place to ensure that our staff welfare are well taken of. Our company’s
corporate culture is designed to drive our business to greater heights and
training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our

management staff and it will be based on their performance for a period of three
years or more. We know that if that is put in place, we will be able to
successfully hire and retain the best hands we can get in the industry; they will
be more committed to help us build the business of our dreams.

EXECUTIVE SUMMARY

Kex-styles is the brand name for our fabric's textile colour & dye (Kampala &
Adire) production and retail company located in Lagos. We are into designing,
weaving, dyeing, spinning, dressmaking and selling of the popular Kampala
attire.

We have gone a step further in researching the latest network of strong and
strategically positioned retail establishment involved in the selling of
fashionable quality Adire textiles of different varieties to both young and old,
male and female who have the taste for quality. Our major target market are
major cities in Nigeria, also focused on exports to nations in Africa, Europe, the
Arab Emirates and the US where the Kampala textile is highly patronized. Our
initial goal is to open our modern Kampala textile factory in this
location and open up our chains of stores on a franchise model.

We would hope to penetrate a sizable portion of the online retail market and
also run a network of delivery services that reaches our far customers. We make
use of modern trends in garment making, adapting these techniques in the
making of
designs, embroidery, dyeing to bring out quality products.
APPENDIX

Financial Plan

In setting up any business, the amount or cost will depend on the approach and
scale you want to undertake. If you intend to go big by renting a place, then you
would need a good amount of capital as you would need to ensure that your
employees are well taken care of, and that your facility is conducive enough for
workers to be creative and productive.

These are the areas we intend generating our start – up capital.

 Generate part of the start – up capital from personal savings

 Source for soft loans from family members and friends

 Apply for loan from my Bank

 Look into partnership with a viable restaurant company.

Kex-styles seeks N5 million in long-term financing to set up the factory,

leasing, raw materials marketing and online access. The business will reach
positive cash flow in its 2nd year of operation, allowing for expedited
repayment of its loan obligations, as well as for dividends to be paid to the
owners. Revenue will top N14,500,000 and profit will reach about N3,843,950
in the 2nd year of operation. will reach about N12,589,640 in the 1st year of
operation.