Digital Governance in Municipalities Worldwide (2005)
Digital Governance in Municipalities Worldwide (2005)
Marc Holzer
Seang-Tae Kim
Co-Sponsored by
Marc Holzer
Seang-Tae Kim
and
Co-Sponsored by
Division for Public Administration and Development Management
Department of Economic and Social Affairs, United Nations
and
The American Society for Public Administration
Digital Governance in
Municipalities Worldwide (2005)
~
A Longitudinal Assessment of
Municipal Websites Throughout the World
Research Director
Tony Carrizales, Associate Director, The E-Governance Institute
i
Digital Governance in Municipalities Worldwide (2005)
A Longitudinal Assessment of Municipal Websites Throughout the World
© 2006 National Center for Public Productivity
All rights reserved. No part of this book may be reproduced in any form, except
for brief quotations for a review, without written permission of the National
Center for Public Productivity.
E-Governance Institute
National Center for Public Productivity
Rutgers University, Campus at Newark
ii
~
CONTENTS
Executive Summary pg 5
Chapter 1. Introduction pg 13
Chapter 2. Methodology pg 15
Chapter 5. Usability pg 55
Chapter 6. Content pg 63
Chapter 7. Services pg 71
Bibliography pg 103
Appendices pg 105
ACKNOWLEDGEMENTS
EXECUTIVE SUMMARY
2
One question was removed from the Security and Privacy component and one
added to the Content component.
INTRODUCTION
METHODOLOGY
Asia (31)
Almaty (Kazakhstan)* Kuala Lumpur (Malaysia)
Amman (Jordan) Kuwait City (Kuwait)*
Baku (Azerbaijan)* Macao SAR (Macao SAR)
Bangkok (Thailand) Mumbai (India)
Beirut (Lebanon) Muscat (Oman)*
Bishkek (Kyrgyzstan)* Nicosia (Cyprus)
Colombo (Sri Lanka) Quezon City (Philippines)
Dhaka (Bangladesh) Riyadh (Saudi Arabia)
Dubai (United Arab Emirates) Seoul (Republic of Korea)
Halab (Syria)* Shanghai (China)
Ho Chi Minh (Vietnam) Singapore (Singapore)
Hong Kong SAR (Hong Kong SAR) Tashkent (Uzbekistan)
Istanbul (Turkey) Tehran (Iran)
Jakarta (Indonesia) Tripoli (Libya)*
Jerusalem (Israel) Tokyo (Japan)
Karachi (Pakistan)
Europe (34)
WEBSITE SURVEY
NEW MEASURES
E-GOVERNANCE CATEGORIES
3
The only website requiring a third evaluator for the 2005 survey was Brussels,
Belgium.
4
The New York City privacy policy (www.nyc.gov/privacy) defines third parties
as follows: “third parties are computers, computer networks, ISPs, or application
service providers ("ASPs") that are non-governmental in nature and have direct
control of what information is automatically gathered, whether cookies are used,
and how voluntarily provided information is used.”
but that technology can also be used to monitor Internet habits and
profile visitors to websites. Our analysis examined municipal
privacy policies to determine if they addressed the use of cookies or
web beacons.
This research also examined the usability of municipal
websites. Simply stated, we wanted to know if sites were “user-
friendly.” To address usability concerns we adapted several best
practices and measures from other public and private sector research
(Giga, 2000). Our analysis of usability examined three types of
websites: traditional web pages, forms, and search tools.
To evaluate traditional web pages written using hypertext
markup language (html), we examined issues such as branding and
structure (e.g. consistent color, font, graphics, page length etc.). For
example, we looked to see if all pages used consistent color,
formatting, “default colors” (e.g. blue links and purple visited links)
and underlined text to indicate links. Other items examined included
whether system hardware and software requirements were clearly
stated on the website.
In addition, our research examined each municipality’s
homepage to determine if it was too long (two or more screen
lengths) or if alternative versions of long documents, such as .pdf
or .doc files, were available. The use of targeted audience links or
5
The New York City privacy policy (www.nyc.gov/privacy) gives the following
definitions of cookies and web bugs or beacons: “Persistent cookies are cookie
files that remain upon a user's hard drive until affirmatively removed, or until
expired as provided for by a pre-set expiration date. Temporary or "Session
Cookies" are cookie files that last or are valid only during an active
communications connection, measured from beginning to end, between computer
or applications (or some combination thereof) over a network. A web bug (or
beacon) is a clear, camouflaged or otherwise invisible graphics image format
("GIF") file placed upon a web page or in hyper text markup language ("HTML")
e-mail and used to monitor who is reading a web page or the relevant email. Web
bugs can also be used for other monitoring purposes such a profiling of the
affected party.”
OVERALL RESULTS
The following chapter presents the results for all the evaluated
municipal websites during 2005. Table 3-1 provides the rankings for
81 municipal websites and their overall scores. The overall scores
reflect the combined scores of each municipality’s score in the five
e-governance component categories. The highest possible score for
any one city website is 100. Seoul received a score of 81.70, the
highest ranked city website for 2005. Seoul’s website was also the
highest ranked in 2003 with a score of 73.48. New York City had the
second highest ranked municipal website, with a score 72.71. New
York City moved up two places from its fourth place ranking in
2003. Similarly, Shanghai, China moved up two places in ranking
since 2003, with the third ranked score of 63.93 in 2005. Hong Kong
and Sydney, Australia complete the top five ranked municipal
websites with scores of 61.51 and 60.82, respectively. Hong Kong
was also ranked in the top five in 2003; however, Sydney
significantly increased in score and in ranking from 2003 (ranked
19th with a score of 37.41).
The results of the overall rankings are separated by continent
in Tables 3-2 through 3-7. The six predetermined continental regions
had a few changes in the top ranked cities for each region. Cape
Town (Africa), Seoul (Asia), New York City (North America), and
Sao Paulo (Brazil) all remained the top ranked city for each
continent as they were in the 2003 evaluations. Zurich replaced
Rome as the highest ranked city for European cities. Sydney
switched places with Auckland as the only two Oceanian cities
evaluated. Also included in the rankings by continent are the scores
for each of the five e-governance component categories.
100.00
90.00
80.00
70.00
60.00
50.00
40.00
30.00
20.00
10.00
0.00
Oceania Europe Average Asia North Africa South
America America
20.00
OECD Member
Countries
16.00
Overall Average
12.00 Scores
8.00 Non-OECD
Member
Countries
4.00
0.00
Usability Content Service Privacy & Citizen
Security Participation
[Table 4-4] Results for Privacy and Security by OECD Member and
Non-Member Countries (2005)
OECD Average Non-OECD
Privacy or Security Policy 67% 37% 20%
Use of encryption 43% 21% 8%
Use of cookies 43% 23% 12%
Digital Signature 17% 9% 4%
Privacy/Security Statement
USABILITY
20.00
18.00
16.00
14.00
12.00
10.00
8.00
6.00
4.00
2.00
0.00
Oceania Europe Average Asia Africa South North
America America
20.00
18.00
16.00
14.00
12.00
10.00
8.00
6.00
4.00
2.00
0.00
OECD Member Usability Average Non-OECD Member
Countries Countries
Recent
50% 76% 75% 75% 75% 67% 75%
update
Three Categories or
43%
More
Two Categories or less
57%
CONTENT
Results for Content indicate that Seoul, New York, Tallinn, Zurich,
Hong Kong, and Riga are top ranked cities in the category of
Content. New to the top five are Tallinn, Zurich and Riga. Tallinn
was ranked 6th in 2003 with a score of 12.55, but has improved to
third overall with a score of 14.79 in 2005. Zurich was ranked 28th in
2003 with a score of 7.66, but has improved to fourth overall with a
score of 13.96 in 2005. Riga was ranked 51st in 2003 with a score of
4.26, but has improved to fifth overall with a score of 13.75 in 2005.
Table 6-1 summarizes the results for all the municipalities evaluated
in the Content category.
The average score for the top five cities has only slightly
increased from 2003. The average score for the top five ranked cities
in 2005 is 14.66, while the average score for the top five ranked
cities in 2003 was 14.08. However the overall average increase for
this category is second largest of the five categories. The average
score in this category is 7.63, an increase from a score of 6.43 in
2003.
20.00
18.00
16.00
14.00
12.00
10.00
8.00
6.00
4.00
2.00
0.00
Oceania Europe Average Asia Africa North South
America America
More than
100% 82% 65% 79% 25% 22% 25%
one language
35%
65%
SERVICES
20.00
18.00
16.00
14.00
12.00
10.00
8.00
6.00
4.00
2.00
0.00
Oceania Europe North Asia Average South Africa
America America
23%
Access to Private
Information
No Access to Private
Information
77%
CITIZEN PARTICIPATION
20.00
18.00
16.00
14.00
12.00
10.00
8.00
6.00
4.00
2.00
0.00
Europe Oceania Asia Average North Africa South
America America
25%
75%
BEST PRACTICES
New York City increased in its overall score and its ranking
from those in 2003. New York City was ranked fourth or higher in
the areas of Privacy/Security, Usability, Content and Service. As
indicated by Table 9-2 New York City improved in its score for all
the above-mentioned categories. New York City was the top ranked
municipality in the area of Usability, having a website design that
offers user-friendly functions such as a sitemap, expanded search
capabilities and pages intended for targeted audiences. In addition,
New York City continues to provide a very thorough page with
information about privacy and security, earning a top five ranking in
this category for 2005.
[Table 9-2] Average Scores for New York City, United States in
2005 and 2003
Year Score Privacy Usability Content Service Participation
2005 72.71 16.00 19.06 14.79 15.76 7.09
2003 61.35 11.07 15.63 14.68 12.28 7.69
SHANGHAI, CHINA
HONG KONG
SYDNEY, AUSTRALIA
LONGITUDINAL ASSESSMENT
[Figure 10-1] Overall Average Score Comparison for 2005 and 2003
100
90
80
70
60
50
40 33.11
28.49
30
20
10
0
2003 2005
90
80
70
60
50
40
30
20
10
0
Oceania Europe Average Asia North America Africa South America
90.00
80.00
70.00
60.00
50.00
40.00
30.00
20.00
10.00
0.00
OECD Member Countries Average Non-OECD Member Countries
CONCLUSION
BIBLIOGRAPHY
Melitski, J., Holzer, M., Kim, S.-T., Kim, C.-G., & Rho, SY . (2005)
Digital Government Worldwide: An e-Government Assessment of
Municipal Web-sites. International Journal of E-Government Research.
1(1) 01-19.
APPENDIX
APPENDIX A
Privacy/ Security
1-2. A privacy or security 12. Secure server
statement/policy 13. Use of “cookies” or “Web Beacons”
3-6. Data collection 14. Notification of privacy policy
7. Option to have personal 15. Contact or e-mail address for inquiries
information used 16. Public information through a
8. Third party disclosures restricted area
9. Ability to review personal data 17. Access to nonpublic information for
records employees
10. Managerial measures 18. Use of digital signatures
11. Use of encryption
Usability
19-20. Homepage, page length. 25-27. Font Color
21. Targeted audience 30-31. Forms
22-23. Navigation Bar 32-37. Search tool
24. Site map 38. Update of website
Content
39. Information about the location 49. GIS capabilities
of offices 50. Emergency management or alert
40. Listing of external links mechanism
41. Contact information 51-52. Disability access
42. Minutes of public 53. Wireless technology
43. City code and regulations 54. Access in more than one language
44. City charter and policy priority 55-56. Human resources information
45. Mission statements 57. Calendar of events
46. Budget information 58. Downloadable documents
47-48. Documents, reports, or
books (publications)