Scribd Logo
Upload

Welcome to Scribd!

  • 85 views

    Facebook Ads Mastery Brochure

    Uploaded by

    sun bird
    This document outlines a Facebook Ads Mastery Certification program. The 12-week course will teach students how to create and optimize successful Facebook ad campaigns from beginner to advanced levels. By the end of the course, students will be able to set up ads accounts and pages, target audiences effectively, implement conversion tracking and sales funnels, and use advanced Facebook advertising strategies. The program is designed to provide students with the skills needed to leverage Facebook's massive 2.74 billion user platform for their business or organization.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Facebook Ads Mastery Brochure

    Uploaded by

    sun bird
    85 views2 pages
    This document outlines a Facebook Ads Mastery Certification program. The 12-week course will teach students how to create and optimize successful Facebook ad campaigns from beginner to advanced levels. By the end of the course, students will be able to set up ads accounts and pages, target audiences effectively, implement conversion tracking and sales funnels, and use advanced Facebook advertising strategies. The program is designed to provide students with the skills needed to leverage Facebook's massive 2.74 billion user platform for their business or organization.

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document outlines a Facebook Ads Mastery Certification program. The 12-week course will teach students how to create and optimize successful Facebook ad campaigns from beginner to advanced levels. By the end of the course, students will be able to set up ads accounts and pages, target audiences effectively, implement conversion tracking and sales funnels, and use advanced Facebook advertising strategies. The program is designed to provide students with the skills needed to leverage Facebook's massive 2.74 billion user platform for their business or organization.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    85 views2 pages

    Facebook Ads Mastery Brochure

    Uploaded by

    sun bird
    This document outlines a Facebook Ads Mastery Certification program. The 12-week course will teach students how to create and optimize successful Facebook ad campaigns from beginner to advanced levels. By the end of the course, students will be able to set up ads accounts and pages, target audiences effectively, implement conversion tracking and sales funnels, and use advanced Facebook advertising strategies. The program is designed to provide students with the skills needed to leverage Facebook's massive 2.74 billion user platform for their business or organization.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Facebook Ads Mastery Certification

    Introduction:
    This Facebook Ads Mastery Certification is designed to give you everything you need to be able to
    create and implement a successful Facebook Ads campaign. It is a fact that Facebook has 2.74
    billion monthly active users. Learn to set up Facebook ads today and you can get your business in
    front of that massive audience.

    With this certificate, you will learn Facebook Marketing from beginner to advanced level. You
    will be able to optimize your Facebook ads for increased conversions and decreased costs. You
    will be able to create and make use of every type of Facebook ad. You will learn how to crack the
    Facebook advertising algorithm and win the Ad auctions by implementing the best funnel
    approach.

    Learning Outcomes:
    After the completion of this certificate, students would be able to:

     Make effective Facebook ads


     Master the Facebook Ads Manager
     Create persuasive Ads
     Implement Facebook Advance strategies.

    Benefits:
    By the end of the certificate you should be able to:

     Set up a business page from scratch


     Acquire likes on Facebook Page
     Set up Ads Account & Business Manager
     Target audience better
     Set up conversion tracking
     Create sales funnel

    Entry Requirements:
     Learners must have the Basic IT knowledge
     Should be able to read English
     The minimum education required: Matriculation

    This document is the intellectual property of Enablers College of Technology, Lahore that can only be used
    particularly for teaching purpose. This material may not be quoted, photocopied, reproduced in any form
    without the prior written consent of ECOT – Director.
    Curriculum:

    Week Lecture Topics

    1 1 Introduction to Facebook Ads – Fundamentals


    2 2 Facebook Page Guide
    3 3 The Right Way to use Business Manager
    4 4 GTM Basics
    5 5 GTM Brief
    6 6 Guide to Pixel and CAPI (IOS Update)
    7 7 Domain Verification and Event Setup
    8 8 Custom Audiences & LAL Audiences
    9 9 The Art of Persuasion &Desire Creation
    10 10 Detailed Ads Campaign Setup (TOFU | MOFU | BOFU)
    11 11 Tips, Tricks & Case Studies
    12 12 Final Project Presentation

    Mode of Classes

     On-Campus
     Online

    This document is the intellectual property of Enablers College of Technology, Lahore that can only be used
    particularly for teaching purpose. This material may not be quoted, photocopied, reproduced in any form
    without the prior written consent of ECOT – Director.

    You might also like