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    Bsit Performance Task

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    aldwin.barba45
    This document outlines the requirements for a marketing performance task. Students must submit: 1) a marketing strategy, 2) a target market profile, and 3) examples of advertising. The submissions must follow specific formatting guidelines and the advertising part must include documentation of digital marketing tools. Students must submit their group's work by the midterm examination deadline. Their output will be graded based on a rubric evaluating the marketing strategy, target market profile, and advertising components.

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    Download as PDF, TXT or read online from Scribd

    Bsit Performance Task

    Uploaded by

    aldwin.barba45
    28 views1 page
    This document outlines the requirements for a marketing performance task. Students must submit: 1) a marketing strategy, 2) a target market profile, and 3) examples of advertising. The submissions must follow specific formatting guidelines and the advertising part must include documentation of digital marketing tools. Students must submit their group's work by the midterm examination deadline. Their output will be graded based on a rubric evaluating the marketing strategy, target market profile, and advertising components.

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    bsit performance task

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    This document outlines the requirements for a marketing performance task. Students must submit: 1) a marketing strategy, 2) a target market profile, and 3) examples of advertising. The submissions must follow specific formatting guidelines and the advertising part must include documentation of digital marketing tools. Students must submit their group's work by the midterm examination deadline. Their output will be graded based on a rubric evaluating the marketing strategy, target market profile, and advertising components.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    28 views1 page

    Bsit Performance Task

    Uploaded by

    aldwin.barba45
    This document outlines the requirements for a marketing performance task. Students must submit: 1) a marketing strategy, 2) a target market profile, and 3) examples of advertising. The submissions must follow specific formatting guidelines and the advertising part must include documentation of digital marketing tools. Students must submit their group's work by the midterm examination deadline. Their output will be graded based on a rubric evaluating the marketing strategy, target market profile, and advertising components.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    BM2217

    Performance Task

    Instructions: Read the requirements carefully. (80 points)


    1. Each group must submit the following:
    a. Marketing Strategy
    b. Target Market Profile
    c. Advertising

    2. Print your work on a clean sheet of short bond paper following the format below:
    a. Margin: Left – 1.5"; Top, bottom, and right – 1"
    b. Spacing: Double
    c. Font: Arial, 12 pt.
    d. File: Submit your work in PDF format

    3. As for the advertising part, make sure your group has proper documentation of your digital
    marketing tools (screen captures of ads on social media platforms or softcopies of videos of
    proposed advertisements).

    4. Submit your group's work on or before the Midterm Examination.

    5. Below is the rubric that will be used to grade your output.

    Excellent Good Developing Needs Reinforcement


    4 3 2 1
    Marketing Strategy The marketing strategy The marketing strategy The marketing The group did not
    (x5) stimulates the interest of somewhat stimulates strategy did not submit a marketing
    possible consumers by the interest of possible stimulate the plan and failed to
    using different marketing consumers as it only interests of possible comply with the
    tools, methods, and uses a single tool for consumers due to performance task
    techniques. marketing its goods. the poor selection requirements.
    of marketing tools,
    methods, and
    techniques.
    Target Market Profile The start-up The start-up The start-up The start-up
    (x5) technopreneurial technopreneurial technopreneurial technopreneurial
    enterprise has enterprise has enterprise has enterprise did not
    successfully identified its identified some of its failed to identify its submit any report
    target market using the target markets though target market as it about its target
    principles learned in class. they only followed a did not use the market.
    few principles learned principles discussed
    in class. in class.
    Advertising The group has successfully The group only used The group tried to The group did not try
    (x5) advertised its goods using the internet to advertise their to advertise their
    different media. They advertise their goods, products and goods, thus failing to
    have utilized the internet but it was enough that service via the comply with the
    thru social media and has the market took notice internet or performance task
    created video of their product or traditional requirements.
    commercial, leaflets, services. marketing methods.
    brochures, and other However, it did not
    traditional marketing raise their target
    tools to reach different market's awareness
    people. level.

    05 Performance Task 1 *Property of STI


    Page 1 of 1

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