If you’ve never tried,

How will you know if there’s any chance.

- Jack Ma -
Founder Of ALIBABA
 INDEX
a) IT Infrastructure
b) Domain, web hosting and site user friendliness
c) Offline and Online Marketing techniques
d) Solutions used for e-CRM, e-SCM, ERP, BPR etc.
ALIBABA e)
f)
Potential Competitors and counter strategies.
Encryption and security parameters adopted
g) Protocols supported
h) e-payment options supported
i) Type of e-commerce handled, and type of e-business
models used
j) Methods adopted for website and service
customization
 What is ALIBABA
❑ Alibaba is a Chinese multinational technology company specializing in

➢ e-commerce,
➢ retail,
➢ Internet, and
➢ technology.

❑ Alibaba is the most popular destination for online shopping, in the world's fastest growing e-commerce
market.

❑ The company provides consumer-to-consumer (C2C), business-to-consumer (B2C), and business-to-

business (B2B) sales services via Chinese and global marketplaces.
 Key components of Alibaba’s
IT infrastructure

ALIBABA ➢ Alibaba Cloud

➢ Alibaba Data Centers
➢ Alibaba AI
 Alibaba AI
ALIBABA ➢ Alibaba AI is a research division that is developing cutting-edge
artificial intelligence technologies.

➢ Alibaba AI is used to develop new products and services for

Alibaba, as well as to provide AI services to other businesses.

➢ Alibaba AI is a leader in the field of AI research and development

 Alibaba Data centers

➢ Alibaba has over 200 data centers located in over 200 countries
ALIBABA and regions around the world.

➢ This global reach allows Alibaba to provide its customers with

low latency and high-performance services.
 Alibaba Cloud

➢ Alibaba Cloud is a leading cloud computing platform that offers a

ALIBABA wide range of services, including computing, storage,
networking, and databases.

➢ It is used by businesses of all sizes, from startups to large

enterprises, to power their websites and applications.

➢ Alibaba Cloud is also used by governments and other

organizations to provide public services.
 Domain, Web Hosting, and
Site User Friendliness

ALIBABA ➢ Domain
➢ Web Hosting
➢ User friendly site
 Domain

ALIBABA ➢ Alibaba is a leading domain registrar and web hosting provider.

➢ It offers a wide range of domains and web hosting plans to meet the
needs of businesses of all sizes.
 Web Hosting

ALIBABA ➢ A web hosting service is a type of Internet hosting service that hosts websites
for clients.

➢ It offers the facilities required for them to create and maintain a site and
makes it accessible on the World Wide Web.

➢ Companies providing web hosting services are sometimes called web hosts
 User friendly site

ALIBABA ➢ Alibaba's website is also very user-friendly, making it easy for customers
to find the information they need and purchase the products and
services they want.
 Offline and Online marketing Techenique

➢ Hema, or "new retail", strategy as a move to "reinvent“ traditional

supermarkets by pairing online and offline experiences

ALIBABA ➢ Hema stores are stocked with items that can be identified with
barcodes, providing customers with information about the
products as well as recommendations of similar products

➢ Customers can scan the barcodes via the vendor's mobile app,
which is linked to its AliPay platform that can be used to pay for
purchases
 SOLUTIONS USED FOR
E-CRM, E-SCM, ERP, BPR BY ALIBABA.
• E- CRM

- THE ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT INVOLVES THE INTEGRATION

OF WEB CHANNELS INTO THE OVERALL ENTERPRISE’S CUSTOMER RELATIONSHIP MANAGEMENT
STRATEGY.

- THE MAIN AIM IS TO DRIVE CONSISTENCY WITHIN ALL CHANNELS RELATIVE TO SALES, CUSTOMER
SERVICE & SUPPORT (CSS) AND MARKETING TECHNIQUES AS WELL.

- ALIBABA USES SALESFORCE CLOUD INFRASTRUCTURE.

- USING SALESFORCE AND ALIBABA CLOUD IN CHINA BOUGHT NUMEROUS BENEFITS, SUCH AS
LOCALIZATION (FULLY LOCALIZED CRM SOLUTIONS THAT COMPLIES WITH CHINA’S LOCAL
REGULATIONS), INCREASED SCALABILITY, FLEXIBILITY, INNOVATION
 E- scm
- Alibaba cloud utilizes several capabilities to power its supply chain.

- The Alibaba cloud leverages advanced AI and data intelligence tech and integrated
communication capabilities to support, secure a compliant and elastic infrastructure of
computing, storage and cross border networking.

- this has resulted in global customers to benefit from intelligent, efficient and reliable supply
chain solutions.

- in doing so, Alibaba cloud helps one to integrate with local industry ecosystem and meet
various business needs of resources, products and businesses.
 ERP
- ERP stands for Enterprise resource planning & it is a type of business management software.

- ERP helps one run its entire business, supporting automation and processes in finance, HR, manufacturing, SCS
etc.

- Alibaba uses SAP’s globally renowned ERP system (SAP) S/4HANA cloud.

- SAP S/4HANA cloud brings intelligence to the enterprise with its AI powered automation and predictive
analysis.

- With SAP S/4HANA cloud, Alibaba has migrated core business at a lower cost. Experience faster deployment
and innovation cycles and see shortened time to value.

- SAP cloud platform basically acted as an open platform that provides unique in-memory database and a set
of technology and business services for building, extending and connecting Alibaba’s applications.
 BPR
- BPR stands for business processing reengineering.

- It is the radical redesign of business processes to achieve dramatic improvements in productivity, cycle times,
quality and employee and customer satisfaction.

- It basically focuses on redesigning a business process to enhance product output, improve quality, enhance
speed or reduce costs.
- Below are the 5 steps of BPR:-
1. Mapping of current state of business processes needs to be done.
2. Analyzation is to be done to find any process gaps or disconnects.
3. Room for improvement is looked upon and validations are to be done.
4. Now a cutting edge design map of future processes is to be made followed by,
5. Implementation of future state changes and mindfulness of dependencies is to be taken care of.
POTENTIAL COMPETITORS

AND

COUNTER STRATEGIES
 Potential Competitors

• Alibaba group is a service based e-commerce company that provides a platform for users to buy and sell
goods, much like e-bay business model.

• Alibaba basically has 3 business models, a B2B e-commerce platform, Alibaba.com, Tmall.com and a B2C.
• The biggest competitor of Alibaba is Amazon inc.

• While Alibaba dominates e-commerce and cloud computing services in china, amazon does so in western
world and most notably in all of the worlds growing market.

• Along with this, Alibaba also faces competition from certain domestic players as well for eg, jd.com, and
Chinese e-commerce site Pinduoduo had 13% of the market share in may 2021, for smaller merchants who
cannot afford the marketing fees on Alibaba, Pinduoduo is a cheaper alternative.
• On the other hand, Alibaba cloud faces stern competition from other clouds such as,

1. Amazon web services

2. Microsoft Azure
3. Google cloud platform ( one of the main cloud competitor of Alibaba cloud).
4. IBM cloud
5. Oracle cloud infrastructure etc.

Counter Strategies
• Alibaba’s move to allow international merchants outside of china to sell on its AliExpress platform has put an additional
pressure on amazon.
• In addition to amazon’s well known B2C platform the company has introduced its B2B platform.
• Whilst amazon is widely succeeding in penetrating into the Asian market, it is facing issues in china, due to ccp’s
regulations.
Encryption and Security

Parameters adapted by

Alibaba
• Data has become a new currency for businesses today as it can provide valuable insights into markets for
organizations to gain an upper hand over their competition.

• However control methods such as Anti-ddos and firewalls alone are not enough, businesses need to protect
their data through encryption as well.

• Encryption is necessary because it allows you to securely protect data and limit access to data only to those
who connect security keys.

• Alibaba cloud provides various methods to encrypt data, these are as follows,
1. OSS client encryption- This means that the encryption is completed before the user data is sent to the
remote server, whereas the plaintext of the key used for encryption is kept in the local computer only.
Therefore, the security of user data can be ensured because others cannot decrypt the data to obtain the
original data even if the data leaks.
2. OSS Server side encryption- OSS supports server-side encryption for the data uploaded by users: When
a user uploads data, OSS encrypts the user data and permanently stores the data with encryption; when the
user downloads the data, OSS automatically decrypts the encrypted data, returns the original data to the
user, and declares in the header of the returned HTTP request that the data has been encrypted on the
server.

3. SSL encryption- RDS provides Secure Sockets Layer (SSL) for MySQL and SQL Server. You can use the
server root certificate provided by RDS to verify whether the database service with the target IP address and
port is provided by RDS, which can effectively prevent man-in-the-middle attacks. To guarantee security and
validity, RDS allows you to enable and update the SSL certificates for servers.

4. TDE encryption- One can specify the database or table to be encrypted in a TDE-enabled RDS instance.
The data of the specified database or table is encrypted before being written to any device such as an HDD,
SSD, or PCIe card, or to any service such as OSS or Archive Storage. Therefore, data files and backups of the
instance are all ciphertext.
5. ECS disc encryption- When one wants to encrypt the data stored on a disk due to business needs or
certification requirements, you can use ECS disk encryption function to encrypt cloud disks and shared block storage
(referred to collectively as cloud disks, unless otherwise specified).

• This secure encryption feature allows you to encrypt new cloud disks. You do not have to create, maintain, or protect your
own key management infrastructure, nor change any of your existing applications or maintenance processes.

• In addition, no extra decryption operations are required, so the operation of the disk encryption function is practically
invisible to your applications or your operations.

• Encryption and decryption barely degrades cloud disk performance. For information on the performance testing method,
see Disk parameters and performance test.

Your data and the associated keys are encrypted using an industry standard AES-256 algorithm.
Alibaba Cloud's overall key management infrastructure conforms to the recommendations in (NIST) 800-57 and uses
cryptographic algorithms that comply with the (FIPS) 140-2 standard.
SECURITY PARAMETERS-

• Security Center provides all-round security checks and protection capabilities to your assets deployed on
Alibaba Cloud, multi-cloud environments, and data centers. Security Center provides the following
editions: Basic, Anti-virus, Advanced, Enterprise, Ultimate, and Value-added Plan.
• The table in next slide perfectly describes alibabs security parameters.
 POTOCOLS SUPPORTED

• Alibaba basically supports all kinds of protocols .

• For example- HTTP, HTTP2, HTTPS, TCP, TLS, gRPC, gRPC-Web, Mongo,
MySQL, and Redis.
E-payment options
supported
Various payment options are:
cash register
credit card
online bank payment
boleto
western union
online transfer
PayPal,
Applepay
 Type of e-commerce
handled and type of e-
business models used
Alibaba acts as a middleman between buyers
and sellers online and facilitates the sale of
goods between the two parties through its
extensive network of websites.
Methods adopted for
website and service
customization
1. SEO (Search Engine Optimization): Optimize your content to rank well in
search engines and drive organic traffic by targeting relevant keywords.
2. SEM (Search Engine Marketing): Pay search engines to display your
content at the top of search results for more precise but labeled as
sponsored content.
3. Video Content Marketing: Use live and on-demand videos to engage
your audience and provide value, either on public platforms like YouTube or
embedded on your website.
4. Email Marketing: Effectively use tools like Constant Contact, MailChimp,
or ConvertKit to strategically send emails to qualified contacts.
5. Social Media Marketing: Build brand awareness and a community by
engaging on platforms like Facebook, Instagram, Twitter, LinkedIn, and
TikTok.