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    Lecture 2 - Introduction To Digital Transformation

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    Quỳnh Mai
    Digital transformation is the integration of new digital technologies across all business areas, fundamentally changing how an organization works. Successful digital transformation requires reengineering business processes in line with strategy and a well-founded leadership plan. Key elements include digitizing products/services, digital channels for interaction, digital skills, IT infrastructure, and digitizing business processes. Transforming involves enhancing the customer experience through social media, customization, and multiple service channels; increasing efficiency through process automation and virtualization; and enabling new digital or service-wrapped business models through global data insights. Critical success factors are a digitized information base and modern telecommunications infrastructure.

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    Lecture 2 - Introduction To Digital Transformation

    Uploaded by

    Quỳnh Mai
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    Digital transformation is the integration of new digital technologies across all business areas, fundamentally changing how an organization works. Successful digital transformation requires reengineering business processes in line with strategy and a well-founded leadership plan. Key elements include digitizing products/services, digital channels for interaction, digital skills, IT infrastructure, and digitizing business processes. Transforming involves enhancing the customer experience through social media, customization, and multiple service channels; increasing efficiency through process automation and virtualization; and enabling new digital or service-wrapped business models through global data insights. Critical success factors are a digitized information base and modern telecommunications infrastructure.

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    Lecture 2 - Introduction to Digital Transformation

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    Digital transformation is the integration of new digital technologies across all business areas, fundamentally changing how an organization works. Successful digital transformation requires reengineering business processes in line with strategy and a well-founded leadership plan. Key elements include digitizing products/services, digital channels for interaction, digital skills, IT infrastructure, and digitizing business processes. Transforming involves enhancing the customer experience through social media, customization, and multiple service channels; increasing efficiency through process automation and virtualization; and enabling new digital or service-wrapped business models through global data insights. Critical success factors are a digitized information base and modern telecommunications infrastructure.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    19 views11 pages

    Lecture 2 - Introduction To Digital Transformation

    Uploaded by

    Quỳnh Mai
    Digital transformation is the integration of new digital technologies across all business areas, fundamentally changing how an organization works. Successful digital transformation requires reengineering business processes in line with strategy and a well-founded leadership plan. Key elements include digitizing products/services, digital channels for interaction, digital skills, IT infrastructure, and digitizing business processes. Transforming involves enhancing the customer experience through social media, customization, and multiple service channels; increasing efficiency through process automation and virtualization; and enabling new digital or service-wrapped business models through global data insights. Critical success factors are a digitized information base and modern telecommunications infrastructure.

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    of 11

    Lecture 2 – Introduction to

    Digital Transformation
    1. DIGITRANS definition

    • Digital business transformation is the integration of new digital technologies into all business areas,
    leading to a fundamental change in the way the organization works
    • Successful digital transformation goes hand in hand with reengineering and optimization of
    business processes in the most appropriate way for the strategy
    • Digital business transformation can only be successful if there is a well-founded strategy and
    leadership.
    (Schwertner 2017)
    •
    1. DIGITRANS definition

    • Organization’s digital strategy goal are: improve customer experience, increase efficiency, improve
    innovation, improve decision making, transform the business.
    • The organization is innovative compared to their competitors. Leadership has sufficient skills,
    experience to lead digital strategy (Schwertner 2017)
    1. DIGITRANS elements
    7 elements of DIGITRANS business
    model

    digitization
    organization
    al structure of products
    / services
    digital
    channels for
    interaction
    with clients
    digital skills IT
    of infrastructure
    employees

    digitization
    of business
    processes
    2. 3 key areas of DIGITRANS

    Transforming customer experience

    Transforming Operational Processes

    Transforming Business Models


    2.1. Transforming customer experience

    Customer Top-Line Growth Customer Touch Points


    understanding tng trng li nhun vt bc

    •- Using social media - Using technology to - Customer service can be


    to understand what enhance in-person sales enhanced significantly by
    leads to customer conversations digital initiatives
    dissatisfaction.
    • - Customized product - Multiple channels for the
    - Promote their brands packages customer to provide an
    more effectively - Simplifying their integrated
    through digital media processes through a experience
    • digital plugin
    - Building new online - Self-service via digital tools
    communities
    building analytics
    capability to
    understand customers
    in more detail
    2.2. Transforming Operational Processes
    Process Digitization Worker Enablement Performance Management

    • Automation can enable • Individual-level work has been • Beyond being better informed,
    companies to refocus their people virtualized digital transformation is actually
    on more strategic tasks changing the process of strategic
    • This is setting the stage for further decision-making.
    • Automation allows researchers to changes related to globalization
    focus on innovation and creativity • Transactional systems give
    rather than repetitive efforts • The tools that virtualize individual executives deeper insights into
    work, while implemented for cost products, regions and customers,
    reasons, have become powerful allowing decisions to be made on
    enablers for knowledge sharing real data and not on assumptions.
    2.3. Transforming business models

    • Using digital to transform a new growth business


    Digitally • Building digital or service wrappers around traditional products
    Modified
    Businesses

    • Companies are also introducing digital products that complement traditional products
    New Digital
    Businesses

    • Digital technology coupled with integrated information is allowing businesses to gain global
    synergies while remaining locally responsive.
    Digital • Global shared services promote efficiency and reduce risk. They even promote global flexibility
    Globalization
    3. Key success factors of DIGITRANS
    4. DIGITRANS process

    1. 2.
    Digitized information Telecommunications
    Lecture 2 – The end

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