Tech Saksham

Case Study Report

Data Analytics with Power BI

“Real-Time Analysis of
Customers Bank Loan”
“ARUMUGAM PILLAI SEETHAI AMMAL COLLEGE”

NM ID NAME

PARTHASARATHY.S

Trainer Name : R.UMAMAHESHWARI

Master Name : R.UMAMAHESHWARI

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 ABSTRACT
In the digital age, data has become an invaluable asset for businesses, particularly in the banking
sector. The proposed project, “Real-Time Analysis of Bank Customers,” aims to leverage Power-BI, a
leading business intelligence tool, to analyze and visualize real-time customer data. This project will
enable banks to gain deep insights into customer behavior, preferences, and trends, thereby
facilitating data-driven decision making and enhancing customer satisfaction. The real-time analysis
will allow banks to respond promptly to changes in customer behavior or preferences, identify
opportunities for cross-selling and up-selling, and tailor their products and services to meet customer
needs. The project will also contribute to the broader goal of digital transformation in the banking
sector, promoting efficiency, innovation, and customer centricity.

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 INDEX

S.NO TABLE OF CONTENTS PAGE NUMBER

1 Chapter 1: Introduction 1

2 Chapter 2: Services and Tools Required 3

3 Chapter 3: Project Architecture 4

4 Chapter 4: Modeling and Result 5

5 Conclusion 9

6 Future Scope 10

7 References 11

8 Links 12

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 CHAPTER 1
INTRODUCTION
1.1 Problem Statement
In today’s competitive banking landscape, understanding customer behavior and
preferences is crucial for customer retention and revenue generation. This lack of real-time
analysis can lead to missed opportunities for customer engagement, cross-selling, and up-
selling, impacting the bank’s revenue generation and customer satisfaction. Furthermore,
the complexity and diversity of customer data, which includes transaction history,
customer feedback, and demographic data, pose additional challenges for data analysis.

1.2 Proposed Solution:

The proposed solution is to develop a PowerBI dashboard that can analyze and visualize
realtime customer data. The dashboard will integrate data from various sources such as
transaction history, customer feedback, and demographic data. It will provide a
comprehensive view of customer behavior, preferences, and trends, enabling banks to
make informed decisions. The dashboard will be interactive, user-friendly, and
customizable, allowing banks to tailor it to their specific needs. The real-time analysis
capability of the dashboard will enable banks to respond promptly to changes in customer
behavior or preferences, identify opportunities for cross-selling and up-selling, and tailor
their products and services to meet customer needs.

1.3 Feature:

● Real-Time Analysis: The dashboard will provide real-time analysis of customer

data.

● Customer Segmentation: It will segment customers based on various parameters

like age, income, transaction behavior, etc.

● Trend Analysis: The dashboard will identify and display trends in customer
behavior.

● Predictive Analysis: It will use historical data to predict future customer behavior.
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 1.4 Advantages

● Data-Driven Decisions: Banks can make informed decisions based on real-time data
analysis.

● Improved Customer Engagement: Understanding customer behavior and trends can

help banks engage with their customers more effectively.

● Increased Revenue: By identifying opportunities for cross-selling and up-selling, banks

can increase their revenue.

1.5 Scope
The scope of this project extends to all banking institutions that aim to leverage data for
decision-making and customer engagement. The project also has the potential to be
adapted for other sectors, such as retail, healthcare, and telecommunications, where
understanding customer behavior is crucial.

● Advanced Analytics: Incorporation of machine learning algorithms for more

sophisticated predictive modelling.
● Integration with Additional Data Sources: Expanding the dashboard to integrate with
more diverse datasets such as credit scores, economic indicators, and customer feedback
for comprehensive insights.
● Compliance and Risk Management: Integration of risk management tools to monitor
and mitigate potential loan risks.
● User Customization: Providing flexibility for banks to customize the dashboard to their
specific needs and preferences.

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 CHAPTER 2

SERVICES AND TOOLS REQUIRED

2.1 Services Used

Data Collection : Banks need to collect and store customer data in real-time.

2.2 Tools and Software used

Tools:

● PowerBI: The main tool for this project is PowerBI, which will be used to create
interactive dashboards for real-time data visualization.
● Power Query: This is a data connection technology that enables you to discover,
connect, combine, and refine data across a wide variety of sources.

Software Requirements:

● PowerBI Desktop: This is a Windows application that you can use to create reports and
publish them to PowerBI.
● PowerBI Service: This is an online SaaS (Software as a Service) service that you use to
publish reports, create new dashboards, and share insights.
● PowerBI Mobile: This is a mobile application that you can use to access your reports
and dashboards on the go.

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 CHAPTER 3 PROJECT
ARCHITECTURE

3.1 Architecture

USER Custom Visuals

Data Collection Data Visualization

Excel Sheet
Deployment and
Data Modelling
PNB Bank Maintenance
customer
Details 1
TMB Bank
customer
Details 2 Power BI Continuous Monitoring
Desktop Iterative Development
DAX Version Control

Here’s a high-level architecture for the project:

1. Data Collection: Real-time customer data is collected from various sources like
bank transactions, customer interactions, etc.

2. Data Storage: The collected data is stored in a database for processing.

3. Data Visualization: The processed data and the results from the predictive
models are visualized in real-time using PowerBI. PowerBI allows you to create
interactive dashboards that can provide valuable insights into the data.

4. Data Modelling: The dashboards created in PowerBI can be accessed through

PowerBI Desktop, PowerBI Service (online), and PowerBI Mobile.
This architecture provides a comprehensive solution for real-time analysis of bank
customers. However, it’s important to note that the specific architecture may vary
depending on the bank’s existing infrastructure, specific requirements, and budget. It’s
also important to ensure that all tools and services comply with relevant data privacy and
security regulations.

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 CHAPTER 4
MODELING AND RESULT
Manage relationship

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Replacing values
Set some fields to English for easy understanding, we replace values to English with
the Power Query Editor. Changing the order of region name at BI uplicate the
“district /region” then split column using space as delimiter. Then merge column by
region and direction. Refer to applied steps for details. Grouping of age by ranges As
the customers’ age ranges from 12 to 88, we shall group them into different
generation age range for easier profiling, we will group the ages into 5 groups.

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REAL TIMEANALYSIS OF BANK
CUSTOMER

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 CONCLUSION
The project “Real-Time Analysis of Bank Customers” using PowerBI has successfully
demonstrated the potential of data analytics in the banking sector. The real-time analysis
of customer data has provided valuable insights into customer behavior, preferences, and
trends, thereby facilitating informed decision-making. The interactive dashboards and
reports have offered a comprehensive view of customer data, enabling the identification
of patterns and correlations. This has not only improved the efficiency of data analysis but
also enhanced the bank’s ability to provide personalized services to its customers. The
project has also highlighted the importance of data visualization in making complex data
more understandable and accessible. The use of PowerBI has made it possible to present
data in a visually appealing and easy-to-understand format, thereby aiding in better
decision-making.

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 FUTURE SCOPE
The future scope of this project is vast. With the advent of advanced analytics and machine
learning, Power-BI can be leveraged to predict future trends based on historical data.
Integrating these predictive analytics into the project could enable the bank to anticipate
customer needs and proactively offer solutions. Furthermore, Power-BI’s capability to
integrate with various data sources opens up the possibility of incorporating more diverse
datasets for a more holistic view of customers. As data privacy and security become
increasingly important, future iterations of this project should focus on implementing
robust data governance strategies. This would ensure the secure handling of sensitive
customer data while complying with data protection regulations. Additionally, the project
could explore the integration of real-time data streams to provide even more timely and
relevant insights. This could potentially transform the way banks interact with their
customers, leading to improved customer satisfaction and loyalty.

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 REFERENCES LINKS
https://www.youtube.com/live/yQ8bT9AI4yc?si=CRoanVUhKlIynKrE

https://www.youtube.com/live/HSXxAQ1NioA?si=_1p_5m8BMmmQAFmR

https://www.youtube.com/live/NNdnLEsbClg?si=fJqDnqjTrBLF-la1

https://www.youtube.com/live/oWxSIkpdIZ8?si=FtR9TIjGJLXNrXZE

https://www.youtube.com/live/E5w_mzXGq5c?si=1Ty_p5QC2sh4XFcE

https://www.youtube.com/live/OktptxmA78k?si=mXOqDqhF37eHpLot

https://www.youtube.com/live/vfqCqcJyQHw?si=-dcgyDqphX5oI5ic

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