Amazon Va Hourly Course Outlines
Amazon Va Hourly Course Outlines
Duration: 3 Months
Revised Edition
Course Title
Data Science and Analytics (Business Intelligence)
Objective of This course focuses on principles of e-commerce from a business perspective,
Course providing an overview of business and technology topics, business models, virtual
value chains and social innovation and marketing strategies. In addition, some of the
major issues associated with e-commerce—security, privacy, intellectual property
rights, authentication, encryption, acceptable use policies, and legal liabilities—will
beexplored. Students will build their own web presence and market it using an online
platform.
The rapid movement toward an e-commerce economy and society is being led by both
established business firms such as Tesco, Ford, IBM, Carrefours, and General Electric,
and online firms such as Google, Amazon, Apple, Facebook, Yahoo, Twitter, and
YouTube. Students of business and information technology need a thorough grounding
in e-commerce in order to be effective and successful managers in this and the next
decade. We therefore discuss the basic concepts of e-commerce,
explain theoretical and practical issues of conducting business over the internet and
the Web, and present methods for evaluating user needs. Topics covered include:
EBusiness Models, E-business Infrastructure, Selling and Marketing on the Web, Web
Server Hardware and Software, B2C and B2B strategies, Virtual Communities, Web
Portals, E-commerce Software, Payment systems, Social Media, Security and User
Experience
Entry-level of
trainees Intermediate
In terms of knowledge:
● Discuss electronic commerce and the stakeholders and their capabilities and
limitations in the strategic convergence of technology and business.
● Appreciate the global nature and issues of electronic commerce as well as
understand the rapid technological changes taking place.
● Identify advantages and disadvantages of technology choices such as merchant
server software and electronic payment options
● Demonstrate awareness of ethical, social and legal aspects of e-commerce
● Analyse features of existing e-commerce businesses, and propose future
directions or innovations for specific businesses
In terms of skills
2 | E-commerce
● Use appropriate referencing and bibliographic methods
● Demonstrate effective oral presentation skills
● Demonstrate effective and integrative team-work
Course Execution The total duration of the course: 3 months (13 Weeks)
Plan Class hours: 4 hours per day
Theory: 20%
Practical: 80%
Weekly hours: 20 hours per week (5 days a week)
Total contact hours: 260hours
Course The students will be evaluated on the basis of their performance in the following
Assessment: assignments:
Assignments Class Participation and Case studies given ............................................... 10%
Overview MidTerm Exam.......................................................................................... 20%
Group Case: Research + Website and Final Presentation........................ 40%
Final examination...................................................................................... 30%
TOTAL..................................................................................................... 100%
Companies 1. Software Houses
offering jobs in 2. Government Institutes
the respective 3. Upwork
trade 4. Freelancing
5. Fiverr
6. Crossover
7. All Private Institutes who are managing software
Job The global ecommerce industry is vast. In 2019, the value of ecommerce sales
Opportunities worldwide reached $3.535 trillion.. The size of the sector has been growing year-on-
year for over a decade.
Ecommerce is big business. Ask someone to name the most significant company they
can think of, and many of them will come back with ‘Amazon’. As such a thriving
sector, there are many reasons to seek either full-time or part-time jobs with
ecommerce companies.
As with many industries, new hires in ecommerce may have to start with an entry level
job and work their way up. Unlike other sectors, though, you’ll find plenty of these
types of job postings from ecommerce businesses.
Internships
Developer
Business analyst
Customer service representative
Marketing specialist
User experience designer
Supply chain manager
Digital marketing manager
SEO content writer
Warehouse personnel
Community builder
3 | E-commerce
Administrative assistant
Retention specialist
No of Students 25
Learning Place Classroom / Lab
Instructional Textbook: E-Commerce 2018, Global Edition, 14/E
Resources Kenneth C. Laudon, New York University
http://www.e-commerce2018.com/
Textbook:
http://www.ddegjust.ac.in/studymaterial/mcom/mc-201.pdf
https://www.researchgate.net/profile/Richard-Watson-
16/publication/246043347_Electronic_Commerce_The_Strategic_Perspective/link
s/5c7e6a85458515831f852cee/Electronic-Commerce-The-Strategic-
Perspective.pdf
https://github.com/
Wordpress
Shopify
Woocommerce
Websites of Interest:
1. https://founderu.selz.com/7-steps-creating-ecommerce-website-store-pro/
2. https://builtwith.com/ecommerce
3. https://www.shopify.com/blog/11863377-30-beautiful-and-creative-
ecommercewebsite-designs
4. https://www.awwwards.com/websites/e-commerce/
5. https://ecommerce-platforms.com/articles/ecommerce-store-design
Journals related to ecommerce
• J FINAN ECON - Journal of Financial Economics
• AMER J AGR ECON - American Journal of Agricultural Economics
• AER - American Economic Review
• J PUBLIC ECON - Journal of Public Economics
• J ECON HIST - Journal of Economic History
• Journal of Financial Economics
• Journal of International Business Studies
• Journal of Management Studies
• Journal of World Business
4 | E-commerce
• Journal of Business Research
• Journal of Business Strategy
• Journal of Business Ethics
• Journal of Business Logistics
• Journal of Business Models
5 | E-commerce
MODULES
Details
may be
seen at
Annexure-I
6 | E-commerce
Week 4 Building an E- ● Success stories TASK4A
commerce Presence ( For further detail please see Annexure: III)
TASK4B
● Imagine Your E-commerce Presence
● Building an E-commerce Presence: A Details
Systematic Approach may be
● Choosing Software seen at
● Choosing Hardware
Annexure-I
● Other E-commerce Site Tools
● Developing a Mobile Website and Building 1st
Mobile Applications
● Websites, Mobile Sites, and Apps Monthly
● Wordpress Basics Test at end
of month
(Week-4)
7 | E-commerce
● Understanding the Costs and Benefits of
Online Marketing
● Communications
● Mobile Marketing
8 | E-commerce
Week 9 E-commerce Retailing ● Motivational Lecture TASK9A
(For further detail please see Annexure: II)
and Services
TASK9B
● The Online Retail Sector
● Analyzing the Viability of Online Firms Details
may be
● E-commerce in Action: E-tailing Business
seen at
Models
Annexure-I
● The Service Sector: Offline and Online
● Online Financial Services
● Online Travel Services
● Online Career Services
● On-Demand Service Companies
Online Communities ( For further detail please see Annexure: III) TASK10A
● Social Networks and Online Communities
TASK10B
● Online Auctions
● E-commerce Portals
3rd
Monthly
Test at end
of month
(Week-12)
10 | E-commerce
Final Term Exams
11 | E-commerce
Annexure-I:
8B Case 8.2 8
Facebook Privacy
8C Case 8.3 What Net Neutrality Means for You 8
9A Case 9.1 Walmart Takes on Amazon 9
9B Case 9.2 Etsy: A Marketplace and a Community 9
10A Case 10.1 YouTube: Secrets of Successful Content Creators 10
10B Case 10.2 Vox Media 10
11 Practice Create an account profile on Fiverr (at least two gigs) and 11
12 | E-commerce
Upwork
11 A Practice Set up and market an e-commerce online presence using a 11
leading web-building ecommerce platform such as Shopify
(alternatively, Wix could also be used – based on the
preference of the student’s team choice.
12 Case 12.1 Instagram 12
12A Case 12.1 Small Businesses Find a Home on eBay 12
13 Case 13.1 Mecham Groep Streamlines with Sana Commerce 13
Final project Final project Assessment 13
13 | E-commerce
Annexure-II:
What is freelancing and how you can make money online - BBCURDU
https://www.youtube.com/watch?v=9jCJN3Ff0kA
What Is the Role of Good Manners in the Workplace? By Qasim Ali Shah | In Urdu
https://www.youtube.com/watch?v=Qi6Xn7yKIlQ
https://www.youtube.com/watch?v=CHm_BH7xAXk
https://www.youtube.com/watch?v=9WrmYYhr7S0
Success Story of a 23 Year - Old SEO Expert | How This Business Works | Urdu Hindi Punjabi
https://www.youtube.com/watch?v=tIQ0CWgszI0
Failure to Millionaire - How to Make Money Online | Fiverr Superhero Aaliyaan Success Story
https://www.youtube.com/watch?v=d1hocXWSpus
14 | E-commerce
Annexure-II
Mentor
Mentors are provided an observation checklist form to evaluate and share their observational feedback on
how students within each team engage and collaborate in a learning environment. The checklist is provided
at two different points: Once towards the end of the course. The checklists are an opportunity for mentors to
share their unique perspective on group dynamics based on various team activities, gameplay sessions, pitch
preparation, and other sessions, giving insights on the nature of communication and teamwork taking place
and how both learning outcomes and the student experience can be improved in the future.
Session- 1 (Communication):
Please find below an overview of the activities taking place Session plan that will support your delivery and
an overview of this session’s activity.
Session- 1 OVERVIEW
Aims and Objectives:
To introduce the communication skills and how it will work
Get to know mentor and team - build rapport and develop a strong sense of a team
Provide an introduction to communication skills
Team to collaborate on an activity sheet developing their communication, teamwork, and problem-
solving
Gain an understanding of participants’ own communication skills rating at the start of the program
16 | E-commerce
Session Close: MENTOR: Close the session with the opportunity for anyone to ask
5 minutes any remaining questions.
Instructor:
Facilitate the wrap-up of the session. A quick reminder of what is
coming up next and when the next session will be.
17 | E-commerce
MOTIVATIONAL LECTURES LINKS.
18 | E-commerce
Annexure-III
SUCCESS STORY*
1. Self & Family background Mr Muzammil is a computer Science graduate from PUCIT
Lahore, he has done MSc in e commerce, he was sole earner
of his family, After completing Msc, he is working in KICS
UET Lahore at the position of Manager Research, he has
created about hundreds of web portals including ecommerce
portals, He is also teaching web development and doing free
lancing he has also participated in NAVTEC course
curriculum development ,
If at first, you don’t succeed, try try again
*Example pattern
19 | E-commerce
Note: Success story is a source of motivation for the trainees and can be presented in several ways/forms
in a NAVTTC skill development course as under: -
1. To call a passed out successful trainee of the institute. He will narrate his success story to the trainees
in his own words and meet trainees as well.
2. To see and listen to a recorded video/clip (5 to 7 minutes) showing a successful trainee Audio-video
recording that has to cover the above-mentioned points.*
3. The teacher displays the picture of a successful trainee (name, trade, institute, organization, job,
earning, etc) and narrates his/her story in the teacher’s own motivational words.
* The online success stories of renowned professional can also be obtained from Annex-II
20 | E-commerce
Annexure-IV:
Workplace/Institute Ethics Guide
Work ethic is a standard of conduct and values for job performance. The modern definition of what
constitutes good work ethics often varies. Different businesses have different expectations. Work ethic is a
belief that hard work and diligence have a moral benefit and an inherent ability, virtue, or value to
strengthen character and individual abilities. It is a set of values-centered on the importance of work and
manifested by determination or desire to work hard.
The following ten work ethics are defined as essential for student success:
1. Attendance:
Be at work every day possible, plan your absences don’t abuse leave time. Be punctual every day.
2. Character:
Honesty is the single most important factor having a direct bearing on the final success of an
individual, corporation, or product. Complete assigned tasks correctly and promptly. Look to
improve your skills.
3. Team Work:
The ability to get along with others including those you don’t necessarily like. The ability to carry
your weight and help others who are struggling. Recognize when to speak up with an idea and when
to compromise by blend ideas together.
4. Appearance:
Dress for success set your best foot forward, personal hygiene, good manner, remember that the first
impression of who you are can last a lifetime
5. Attitude:
Listen to suggestions and be positive, accept responsibility. If you make a mistake, admit it. Values
workplace safety rules and precautions for personal and co-worker safety. Avoids unnecessary risks.
Willing to learn new processes, systems, and procedures in light of changing responsibilities.
6. Productivity:
Do the work correctly, quality and timelines are prized. Get along with fellows, cooperation is the
key to productivity. Help out whenever asked, do extra without being asked. Take pride in your
work, do things the best you know-how. Eagerly focuses energy on accomplishing tasks, also
referred to as demonstrating ownership. Takes pride in work.
7. Organizational Skills:
Make an effort to improve, learn ways to better yourself. Time management; utilize time and
resources to get the most out of both. Take an appropriate approach to social interactions at work.
Maintains focus on work responsibilities.
21 | E-commerce
8. Communication:
Written communication, being able to correctly write reports and memos.
Verbal communications, being able to communicate one on one or to a group.
9. Cooperation:
Follow institute rules and regulations, learn and follow expectations. Get along with fellows,
cooperation is the key to productivity. Able to welcome and adapt to changing work situations and
the application of new or different skills.
10. Respect:
Work hard, work to the best of your ability. Carry out orders, do what’s asked the first time. Show
respect, accept, and acknowledge an individual’s talents and knowledge. Respects diversity in the
workplace, including showing due respect for different perspectives, opinions, and suggestions.
22 | E-commerce