xCams - EBook

Index

Chapter 1 - Introduction 3

Chapter 2 - Why start your own cam site 7

Chapter 3 - Market research to start a niche based cam site 8

Chapter 4 - Things required for a Live webcam platform 8

Chapter 5 - Legal stuff to know 16

Chapter 6 - Tech needed for custom-built cam sites 18

Chapter 7 - Core cam functions for minting money 20

Chapter 8 - Psychology behind revenue minting vibrator toys 22

Chapter 9 - Automations 22

Chapter 10 - How to recruit models 23

Chapter 11 - What do top performers who make $200K per year 26

use to stream live?

Chapter 12 - How to increase fans on your cam shows 27

Chapter 13 - Can you perform on Multiple webcam sites at the same time 28

Chapter14 - Multiple revenue channels of a Live webcam platform 28

Chapter 15 - Marketing cam platform 29

Final words 33

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Introduction
The porn industry has seen many ups and downs since the time it started. From prehistoric
times where artifacts depicted various sexual positions to today, when technology has brought
porn to your fingertips, porn has always been there.
Gone are the days when porn was just a DVD, magazine, and newspaper industry. Since the
advent of the internet, the porn industry too has changed the way it produces and delivers
content. A number of online websites have come up since then that provide high-quality porn
content to the users. Among the plethora of porn websites, cam sites stand out as a favorite
money-minting option.

If you had asked a pornstar 15-20 years ago to feature on a webcam, they would have laughed
you off for wasting their time. But the tides have changed now. The revenue generated by
Camming is much more than any other niche in the porn industry. For example, 5% of the overall
internet users in the world visit adult camming sites every day. During the recent lockdown due
to the pandemic, adult cam sites saw an average spike of 30% in their viewership.

So what has led to this growth of the camming industry? Some say it’s boredom, while some
say it’s the lack of human connection. The answers are many, and most of them are true. In
this detailed book, we will tell you everything you need to know about the camming industry.

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Statistics of the camming industry
A new static page can be directly created from the backend by the website admin using this
option. Can also create meta descriptions such as Page Title, Custom Friendly Slug, and short
description.

5% of entire internet users visit Camming sites every day.

Live adult webcams generate around $1 billion each year with constant growth
every year.
Eastern Europe and Southeast Asia are where most cam girls come from.
US based cam girls make up 15-30% of overall cam girls.
LiveJasmin is the most popular camming website and ranks 51st in the list of
most trafficked sites.

Top websites in the camming industry

Camming has grown in popularity ever since it came into the picture and is now a big revenue
generator for the adult industry. Cam models from every country are earning well through these
live cam shows. There even are camming sites designed specifically to capture the attention of
the local population. Every country has its own favorite website to satisfy its desires. Let’s take
a look at some of the websites that are popular.

US Region European Region Asian Region

StripChat LiveJasmin Sakura Live
CamSoda ImLive Asians247
JerkMate xLoveCam Chaturbate
Cherry.TV MyDirtyHobby LiveJasmin
Chaturbate BongaCams LiveSexAsian

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Keyword volume, traffic, and money spent
Camming generates the bulk of the traffic for the adult industry. Keywords like sex cam, cam
sex, live sex cams, camming, etc., are very popular and drive a lot of traffic. Here is an overview
of the popular keywords for the camming industry and the traffic they generate.

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Top camming models earnings
As per research, the average a cam model earns in an 18-hour workweek is $1043. There are
many factors that decide how much a model can earn on camming websites, depending on the
work duration, camming experience, multiple camming platforms, etc.
Some of the top models earn as much as $6000 in a week. So if a model is camming as a full-
time professional, they can earn as much as $136,500 in a year.

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Some of the highest earners
A new static page can be directly created from the backend by the website admin using this
option. Can also create meta descriptions such as Page Title, Custom Friendly Slug, and short
description.

Jessie Lee - $240,000 per year

Lola-Rose Curtis - $191,000 per year
Clara Joy - $96,000 per year
Jayme Jones - $66,000 per year
Cecilia Renee Morrell - $36,000 per year.

Why start your own cam site?

Camming business as we know has grown leaps and bounds over the last few decades, all
thanks to technological advancements and connectivity. There are plenty of opportunities in
the camming business for people who know how to cash on it.

Due to the pandemic, many people are currently confined to their homes and are looking out
for human interactions. A camming site is a perfect business to reduce this gap between lonely
people and intimacy.

There can be many reasons for anyone to get into the camming business. We have listed down
a few obvious ones below:

Big Money - There is big and easy money to be made in the camming business, albeit
for those who are ready to put in the hard work.
Own boss - You get to dictate the terms in your own camming business. You take the
calls, and you reap the benefits.
Smooth entry - All you would need is a website and models, and you can see the
results pouring in immediately.
More privacy & less risk - Unlike earlier, the camming business isn’t considered a
high-risk business. Now you can cam from the privacy of your homes from any part
of the world.

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The camming business isn’t just fun and money. It needs hard work to make that big moolah.
It shouldn’t be just a kink or fetish of yours to run a camming business; you need to pay the
respect it deserves and then see money flowing in.

Market research to start a niche based cam site

So we understand that the camming business has huge potential to make some big money.
If you put in the hard work and be on top of your business, it won’t be long before you start
making good money from it.

But with good money comes competition. There are many cam sites now in the world, and
most of them contain models and acts from all over the world. Now to make your cam site
stand out, you might want to explore developing your cam site under one niche or category.

Being focussed on one niche or category means you can run your cam site with just 5 or 10
models, and your initial investment also is lesser compared to a generic cam site with hundreds
of models. There are many niches that you can explore and choose a suitable one for your cam
site. Here are a few niches that are popular; you can find the whole list here.

Sissification
Jack Off Instructions
Sweat Fetish
Vaginal Fisting
Chastity Fetish
Daddy Fetish
Breast Torture
Wedgie Fetish

Things required for a Live webcam platform

Setting up a cam site can be very easy and affordable, depending on how you go ahead with
setting it up. If you plan to put in all your effort and build a cam site from the ground up, then
you might need to spend good money and time too.

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You can also choose to go ahead with a turnkey script solution which can save you a lot of time
and money without any shortage in the website experience. Here are some of the things that
are needed to run a live webcam platform business.

Domain name
A domain name is the access point of your cam site. So make sure you choose a domain name
that is easy to remember but also catchy enough for people to remember.
Domain name can be of any extension like .com, .org, .net, .co, etc. Once you decide on your
domain name, you can buy it on any domain registrar website like GoDaddy.com.

Hosting server
After the Domain name, you’ll need a web host for hosting your cam site. You can choose
between dedicated web hosting or shared web hosting. In shared web hosting, your website
will be hosted on a shared server along with many other websites.
Whereas in dedicated web hosting, your website is hosted on a separate server and doesn’t
need to share space with any other website. For a business like camming, where internet
connectivity and speed is everything, a dedicated web hosting server is recommended.

SSL certificate
Live webcams have become an important content element not only for the camming industry
but in general too. It’s very critical that the live cam feed is secured and configured in the right
way to minimize security risks for users as well as hosts.
An SSL certificate encrypts the connection between your cam site and the users. This provides
security for your website as well as the users and helps in keeping your customer data and
payment details safe and secure. You can check with your hosting provider as they usually
include a free SSL certificate with hosting.

Streaming technology
The most important aspect of running an adult webcam business is to provide a seamless live
streaming experience for your users. Bad quality of streaming or buffering can lead to losing
customers and give your cam site a bad name.

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Live streaming is the bread and butter of the camming industry, and it’s very important to have
everything covered under this aspect. Below are a few checkpoints you need to fix to ensure a
smooth and seamless live streaming experience for your users.

How to pick the right technology for your cam site?

IT Infrastructure - Check with your hosting provider what kind of IT infrastructure they are
providing. Choose your configuration type depending on your requirements. On-premise
configuration is secure and provides you control but can be expensive to run and maintain. A
cloud configuration is cheaper, scalable, and flexible.

Streaming models - Check with your provider if they support all kinds of streaming models
like a subscription-based model or a marketplace model, or a plain live-streaming model. It’s
always better to keep the option to expand and scale later open for your business.

Content delivery network - A CDN is what delivers your streams faster to the users. Make
sure you check with your provider what CDNs they can support, like video streaming, RTMP
feeds, downloads, etc.

Digital rights management - Your provider should have DRM in place to save your content
from being pirated or duplicated. DRM safeguards your digital content and restricts copyright
infringement making it very important for a live streaming platform.

Payment gateways - With a live streaming platform with users from all around the world,
you would need to have flexible payment gateways that can support more than one currency.
Depending on your target audience demographics, you can check with your provider which
currency support they provide.

Analytics - A sturdy analytics platform is needed in any live streaming platform to understand
how your cam site is performing and how you can improve it.

Device support - The users who visit your cam site can come from any device like a phone,
laptop, web, iPad, etc. Ensure with your provider if they support your website across all devices.

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Monetization methods - A live streaming platform needs to have multiple monetization
options integrated into it. Check with your provider what all integrations they provide like
subscriptions, advertisements, pay-per-view, etc.

A few of the commonly used live streaming platforms are AntMedia, api.video, Agora, Wowza,
DaCast, and Vimeo livestream.

Live webcam software

Live webcam software is basically your content management system and where all the action
on your website happens. There are a few ways to go about your software; either you build
your whole setup from scratch that includes all the above mentioned APIs and a few other
integrations like payment gateway, admin and user consoles, etc. Or you can go ahead with a
turnkey script that comes with all necessary integrations needed to run a successful cam site.

Custom-built vs Readymade turnkey solution

You will need to invest a lot of time and money if you want to build everything from
scratch, whereas using a ready turnkey solution, your cam site can be up and running
within days without burning your pockets.
Custom-built websites will provide you with full ownership and control over your
business. Readymade solutions like xCams provide you with the source script so that
you can scale and customize your cam site later as per your requirements.
In custom-built websites, you would need to code and integrate all APIs manually
like live chat, streaming, payment gateways, database, consoles, and many more.
In a readymade solution, you get all the needed APIs already integrated with your
software, and you have the flexibility to add more later as your requirements change.
Building a live streaming website from scratch will take you a few months and more
than $10000, to begin with, whereas a turnkey solution can be set up in a few days
and at a much lesser investment.
You will need deep technical expertise or have to hire tech help from outside if you
plan to build your cam site. However, in a readymade turnkey solution, you don’t
need any technical experience and can just plug and play with the software.

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 Email server
For a live streaming cam site, regular emails of promotions, discounts, offers, notifications, etc.,
are important to keep a loyal user base. Using an email server, you can automate all the emails
and also send notifications to users when their favorite model comes online.

Many companies provide email services like Amazon SES, Sendgrid, Sendinblue, Mailchimp,
etc. who can help you send out all your transactional emails, push notifications, onboarding
emails and more.

Payment Gateway
Another important aspect of any live streaming website is the payment gateway. A seamless
payment experience would mean happy and loyal customers. The adult industry falls under
the high-risk category, which means there are only a handful of payment gateways that you can
integrate into your cam site.

Get an adult merchant account for your cam site to keep the expenses low. There are a few
merchants who are reliable, secure, and reasonably priced but charge a little more than normal
payment gateways due to the risk of the adult industry.

List of Payment gateways usually used in adult

industry
Epoch
CCBill
PaymentCloudInc
ProBiller
Verotel

Why we recommend Verotel for EU customers

Verotel is an award-winning internet payment service provider(IPSP) based out of Europe. It is
the first high risk payment processor that was awarded the official Electronic Money Institute
status.

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Verotel comes integrated with the Bitsafe API that helps in distributing funds automatically to
Bitsafe Talent accounts. This means that once a user pays on your cam site, Bitsafe automatically
directs the commission to your Bitsafe account and the remaining amount to the model’s Talent
account.

Also, as Verotel is a Europe based processor, it’s easier for everyone on your platform to
connect with their team in case of any discrepancies or disputes regarding payment. You get
faster service, and it’s just easier to deal with issues.

Why we recommend CCBill for US customers

CC Bill is an industry leading payment process based out of the US. With over 20 years of
experience in high-risk businesses like the adult industry, CCBill becomes an obvious choice.

Based out of the states, CCBill becomes the preferred choice for adult businesses in the US. As
it’s focused on the adult industry, it becomes a good option for businesses in the US.
Also, it’s easier and faster to settle any disputes or concerns of the users as well as the owner
of the cam site. The service is quick, secure, and affordable too.

Crypto payment gateways

Since the rise of NFTs or Non-Fungible Tokens, it has become easier for the adult industry to
strive. Now there are many crypto gateways through which you can convert your money into
tokens and use those tokens on adult websites.

With these crypto tokens, there is no mention of the adult industry in credit card statements
which has been a big issue for many users. Using cryptocurrencies, a user can buy on adult
websites without the fear of it showing up in statements.

Here are a few well-known crypto payment gateways:

CoinBase
CoinGate
Shopify
BitPay
GoCoin

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Here are a few NFT marketplaces with crypto payment gateways specifically for the adult
market:

CumRocket
Nafty
xxxNifty
Taboo Token
RarePorn

How to reduce chargeback rates?

Chargeback is a demand initiated by the credit card provider to compensate for the loss
incurred due to fraudulent and disputed transactions. Businesses with more than a 3% risk of
chargeback stand to be banned by payment processors.

Thanks to technology, now we have chargeback management systems that provide you with
analytics to reduce the chances of chargebacks in future. One such tool is devised by CCBill
known as Velocity controls or Throttling transactions.

Throttling transactions limit the spendings on any card, thus reducing the chances of excessive
spendings on a stolen card. This puts a limit on spendings done on any card that has been
stolen or hacked into, leaving very little liability for the user, merchant, or the bank to cover
that chargeback.

Negotiating transaction fees

Any payment processor you avail of will charge you a set transaction fee for every transaction
made on your cam site using the payment processor. This transaction fee can be discussed
with your payment partner and negotiated upon.

If you trust your cam site has elite models who can bring in good traffic, then you can present
this to the payment processor company and strike a deal with them. If you can give them a
commitment of bringing a set number of traffic every month, then they might be ready to
negotiate on the transaction charges, which is really beneficial for you in the long term.

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Model/Admin average industry commission
The commission rates can vary from cam site to cam site. For instance, ImLive offers one of the
highest rates to the models at 70% of the earnings, whereas on Streamate models earn just
35% of the total earnings.

On an average we can say that the commission rates for models vary between 30% to 70%
from site to site. The same goes for the admins; the average earning for a site owner can vary
between 30-70%.

Payout to models
Payouts can be done through multiple ways like wire transfer, checks, direct transfers, PayPal,
Gift cards, Cryptocurrency, etc. Usually, all cam sites have a payout frequency which can vary
from every day to once a month.

Also, payouts come with a minimum amount every model needs to earn before they can claim
a payout. Some of the payment processors like Verotel can distribute payments to the model
and the admin at the source itself.

Total cost to run a cam site

The total cost to create and run any cam site varies depending on the option you choose. It can
be either you build your cam site from scratch, or you can purchase a turnkey solution and set
up your cam site.

If you plan to build a cam site from scratch, then your expenses can be huge. First, you need
to build a website which itself will cost you a good amount of money. Next, you need to hire
models, need to hire a studio space for your models, do the marketing, promotions, etc. This
overall process of building a website from scratch can set you back by at least $250,000.

On the other hand, if you go for a ready-made turnkey script like xCams, then you would spend
$699 on purchasing the product(this can vary a bit depending on the customizations you do),
and more than half your work is done.

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You only need to hire some models and start your business. This way, your overall initial
expenditure will be around $5000-$10000, which you can earn back in no time if your cam site
clicks.

Legal stuff to know

As the adult industry is a high-risk business, it requires following all rules and regulations
pertaining to the country of operation. There are a few things that are a must for any adult
website, like the privacy laws, company registration, DMCA, etc. Let’s take a look.

Registration
Once you have a domain name for your cam site, the next thing you need to do is register your
company. There are multiple business models that you can go for, like LLC, LLP, SME, etc.

Usually, most cam sites go for a LLC(Limited Liability Company) registration as the process is
very simple and straightforward. LLC registration saves you from any personal liability in case
your business goes bankrupt. The fees associated with LLC are low, making it the perfect choice
for any cam site.

General guidelines
Age limit - Make sure you follow all age guidelines of your country and ensure no
model working on your cam site is underage. This can lead to serious trouble if not
adhered to.
Intellectual property - Ensure to clearly mention on your cam site what you intend to
do with the content provided by models.
Illegal stuff - Stay away from things deemed illegal in your country of operation. Child
sex, underage girls, prostitution, bestiality are usual things that you should avoid on
your cam site.

Federal and State laws

Always make sure you follow the local federal and state laws pertaining to starting a live webcam
site. These rules may differ from region to region, so ensure you’re on top of it.

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For US based adult companies, you may want to look into Section 230 of the Communications
Decency Act, Section 512(c) of the Digital Millennium Copyright Act, and exemptions to Title 18
USC s. 2257.

Privacy and Cookie policy

User and data privacy becomes the most important in businesses like camming. Check with
your local authority and include all policies that are needed by your local law into your cam site.
Below is a partial list of the policies that you might need for your cam site:

User Terms & Conditions

Advertiser Agreement
Privacy Policy
Affiliate Agreement
Section 2257 Disclosure Statement
Anti-Spam Policy
Human Trafficking / Abuse Policy
DMCA Notice & Takedown Policy
Repeat Infringer Policy
Model Agreement
Website Development Agreement
Copyright/Trademark Assignments
Photographer Agreement
Section 2257 Data Acquisition Form

DMCA(Digital Millennium Copyright Act)

For a cam site, piracy and copyright can be a major issue considering cam sites have a lot of
content. So having a DMCA badge on your cam site is your best bet against piracy and copyright
infringement.

DMCA policy protects creative content on the internet and criminalizes any piracy or infringement
of any content protected by DMCA. If your website hosts a DMCA badge, it’s most likely that
anyone who wants to copy content from your site won’t go ahead with it.

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18 USC 2257
The federal law of US states that in order to protect children from sexual exploitation crimes,
federal law imposes name- and age-verification, recordkeeping, and labeling requirements on
producers of visual depictions of actual human beings engaged in actual or simulated sexually
explicit conduct.

This is one of the most important laws, especially in the adult industry, to null the exploitation
of children in terms of nudity, sexual acts, and obscenity.

Tech needed for custom-built cam sites

Although if you go for a whitelabel solution or a ready made turnkey script, then all the tech
is already integrated into the platform. But if you’re building your cam site from scratch, then
you would need to know all the technology that goes behind in making a successful cam site.

Content Delivery Network(CDN)

A CDN is a series of servers that are placed strategically across geographical locations to deliver
your live content faster to locations far from your source location. By having servers placed
near the origin and destination, content can be delivered faster.

You can avail services of companies like Amazon CloudFront or Cloudflare for a CDN for your
cam site.

Programming languages

Programming language is a set of coded instructions to communicate with a computer. For

your cam site, you would need to code instructions of what the computer needs to do. There
are many languages that you can use to code, depending on your requirements and expertise.

For a cam site, you can use Java programming language and Kotlin & Swift languages for Android
and iOS development.

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Hosting server
When you build a website, you need a location to host your website on. A hosting server builds
the bridge between your website and the world wide web. There are many types of hosting
servers available in the market.
For a camming site, a dedicated host server is essential as a cam site receives a lot of traffic.
Amazon EC2 offers a dedicated hosting server on the Amazon cloud that can sustain the huge
traffic a cam site receives.

API server
As a cam site has many applications integrated into it, it needs an API server to interact with
all applications. The API server is basically a software intermediary that allows applications to
interact with each other.

For eg. in a cam site, when a user clicks on a video link, then the API server sets up the connection
between the media platform and the database and the user can see the video. Using Node.
js, you can build scalable network applications through which the communication between
various applications on your cam site can happen.

Media processing platform

MPP is what converts your audio and video files stored on your database into formats that
are compatible with user devices like laptops, phones, etc. When a user clicks on any image or
video on your cam site, then the media processing platform detects the format used on the
user end and converts the media into that format and presents it to the user.

Integrating MPPs like DaCast and Wowza on your cam site helps in presenting any media to the
user in a format that is compatible with the device they use.

Streaming protocols
Streaming protocols are standardized procedures to deliver media across the internet. These
protocols are important for live streaming as they carry the content from one place to another.

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WebRTC and RTMP are two streaming protocols that can enable live streaming on your cam
site. These protocols transport video streams directly to the content delivery network.

Database
Any website would need a database to store a bunch of things like the data, applications, etc.
and make it available for easy access and management.
There are many options for databases available in the market. You can choose MySQL or Oracle
as a database for your live streaming cam site.

Push notifications
Push notifications alert the users with information that they had opted for. It’s a pop-up on the
users’ screen alerting them to take action.
Firebase notifications help you set up push notifications to be sent to users on your cam site. If
a user wishes to know if their favorite model is online, the system sends a push notification to
the user alerting them whenever the model comes online.

Messaging queues
A messaging queue enables applications on a web platform to communicate with each other
through messages or requests. On a web service that receives many requests every second
and no request can get lost, a messaging queue helps in storing requests till the time the
processing queue is free.
A cam site receives many requests from users every second. Here the messaging queue needs
to be highly available and ready to receive new requests. Using AWS Simple Queue System, you
can enable your cam site to receive and process multiple requests in a short time.

Core cam functions for minting money

Although the camming business has many monetization options like private chat, group chat,
peek show, tips, etc., there are few functions using which a model can increase the overall
revenue even more. Let’s take a look at some of these core functions to mint money.

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Use Bots and Apps to enhance experience
Platforms such as Chaturbate offer a lot of different types of bots and apps through which a
model can increase revenue. Here are a few notable examples

Crazy Ticket - Using the Crazy Ticket app, a model can sell tickets to hidden cam
shows. Models set the pricing for each ticket and make money from the sales.
Token Keno - This is a lottery game where models can set up a board and put prizes
under different numbers.
All In One Bot - As the name suggests, this bot can do many things for you like silence
spammers, king tipper feature, block certain words, silence users, set your tip menu,
the leaderboard, and more.
Roll The Dice - In this app, models can set the cost per roll, set a minimum number of
rolls before the unique dice is rolled, set multiple rolls, etc.
Auto Tip Thank You - Sometimes, the cam rooms get too busy, and models don’t get
time to say thank you to the tippers. This bot helps in sending a personalized thank
you note to every tipper on your behalf.

Run goal-based shows

Goal-based shows are nothing but where models keep an upper limit on tipping as a goal.
Once the goal is reached, the model performs the aforementioned activity. These shows are
great for interaction and also to generate good revenue.

Hidden cam show

Hidden cam shows are one of the best functions that any model can make use of to make good
money. In a hidden cam show, models can set up a hidden cam show and ask users for a tip in
exchange for the password for the show. Anyone who doesn’t pay gets kicked out of the room,
and the rest of the people enjoy the show.

Teledildonics
Teledildonics is a sex toy that vibrates as and when users tip a model. There are different
settings on this toy; the more a user tips, the more the intensity of vibration of the toy.
Teledildonics is another great way for the models to mint good money.

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Sell private shows
Models can sell private shows on camming platforms and make good money from it. They can
put up an auction and let the highest bidder get the special private show.

Run contests & polls

Contests and Polls are another great way to engage viewers and make good money from it.
Models can run contests and give away special privileges to the winners. Polls are also very
engaging as models can involve the viewers in decision making for what sex act to do next.

Psychology behind revenue minting vibrator toys

The popularity of sex toys has grown manifold over the years. Once a taboo, now sex toys
are sold openly, and people enjoy the use of them. These sex toys increase physical pleasure,
which in turn enhances the overall sexual experience.

Models on cam sites use these sex toys to mint money as well as sexual pleasure for themselves.
But what’s in it for the viewers who spend money for the pleasure of the model?

The viewers who are mostly men like to have control over things, even if that means spending
money. The sex toys are designed in such a way that as a viewer keeps tipping, the intensity of
the vibrator keeps increasing, giving viewers a sense of control over the pleasure of the model.
This is why vibrator toys are a huge money-minting option for models.

Automations
When you plan to run a live cam site, there are a multitude of things that you need to do and
figure out. Automations help share your workload and let you focus on more important things.
Let’s take a look at a few automations that are helpful and save your efforts.

ID Verification
As per law, underage girls or boys cannot be involved in anything to do with sex, porn, etc.
This makes proper ID verification very important for cam sites. Manually verifying IDs can be a
tedious task and also prone to error.

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Instead, you can automate the ID verification part by taking the services of multiple ID verification
softwares available in the market. Companies like Jumio offer ID verification services that are
convenient and leave no scope for error. Using the latest face recognition technologies, Jumio
helps you determine if anyone is faking their age or providing a wrong ID which might lead you
to problems.

Automate model chat rooms

There are a lot of activities that you can automate and make the life of models easier. Using
automated bots and apps, you can keep track of the engagement in the chat rooms, block/
suspend users, display the tipping leaderboard, give titles like highest tipper, exclusive member,
etc.

There are multiple automated apps too, through which you can build good engagement in your
chat rooms like lottery, polls, games, etc.

Third-party integrations for marketing

Once you have your cam set up ready, you would need help to do the regular marketing work
like sending out mails, etc. There are many third-party marketing tools that you can integrate
on your cam site to keep your audience engaged.
MailChimp is a mail server that you can integrate into your cam site to send out all transactional
mails, welcome mails, payment mails, etc. Whenever any user performs any action on your
cam site like making a payment or registering for the first time, this email server sends out
automated mails to their inbox.
Similarly, you can send out automated mails as push notifications. If a user adds a model as
their favorite and wants to know when she comes online, then these mail servers auto-trigger
a push notification whenever that model comes online.

How to recruit models

An integral part of any cam site is the models. Depending on if your site is a niche based cam
site or a general cam site, you would need to hire models accordingly. In this section, we will
explore the different ways through which you can hire models for your cam site.

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In-house models
There is no dearth of models around the world who will be willing to work for a cam site. As a
cam site is comparatively safer and makes it easy for models to work from the comfort of their
homes.

Try to look for girls in your network who might be interested in making good money. Send out a
word in your circle that you’re looking for cam girls, and sooner or later, you’ll have a few leads.
While you let people know you’re looking for cam girls, make sure to mention the perks and
benefits of being a cam girl, the easy money, the comfort and flexibility, etc.

Once you hire models, you’ll either need to provide them with an in-house set up or ask them
to do camming from their homes. An in-house setup would require you to rent small rooms
with a computer, camera, internet, props, etc.

Remote hiring
The best part of the cam business is that a model can easily set up a cam studio at her home
and do shows to make money from her comfort zone. Similarly, using the internet, you can
reach out to models from all over the world.
It’s not difficult to find models who do freelancing and are not full-time in the adult industry.
You can even reach out to escorts and show them the benefits of camming to persuade them
to join your business. You can reach out to them through your local network or through the
internet.

Outsourcing to camming studios

Here is where you can find the bulk of models for your cam site. There are many camming
studios from where you can hire models. Especially in Eastern Europe, you can find many
camming studios.

Depending on your niche, you can find camming studios that provide services for cam girls of
your niche. You get many options, so if you feel someone is not up to the mark, you can always
hire another one.

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Partnering with local Strip clubs & Gentleman cubs
Another great way to find models for your cam site is by visiting various strip and gentleman
clubs in your locality. Strip clubs are doing that great in the current scenario, and you may find
good girls who will be willing to work for your cam site.

Sit down with them and explain the benefits of camming to them. They can do camming for 4-5
hours a day and make more money than they make at the strip club. Entice them with various
perks, comfort, and benefits, and see them coming to your cam site.

Top performing models from rival cam sites

You can also approach models from other cam sites and offer them a better deal than they
are getting currently. Observe conversations on popular model hubs like Ambercutie, and
understand the problems faced by models on various platforms.

This way, you can work on a good deal and offer them a deal that they can’t resist.

Fansites like OnlyFans

There are many models on fan sites like OnlyFans and ManyVids who would need some
guidance on how to increase their income. Approach these models and sell the benefits of a
camming site like flexibility, comfort, big money, etc.

Most of these models are content with what they’re getting and have no idea of the greener
pastures they can go for. Connect with them and show them the bigger picture.

Advertisements
Another great way to reach out to potential models is through advertisements. Be it print media
or online ads; you are sure to get some leads through advertising your cam site.
Ad agencies like Craigslist, Reddit, Exotic Ads, Adpost, Traffic Junky, etc., are a great way to
reach out to a wider audience. You can also post ads in your local newspaper to entice local
talent in joining your cam site.

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Social Media
Social media is the most powerful tool that you can use to hire models. It’s free and gives you
maximum reach. You can look for models on platforms like Twitter and Instagram.

Try to go for models who are starting new as they’ll be easy to hire compared to established
models. Post ads on your handle and see who are interested in the adult industry and then

What do top performers who make $200K per year

use to stream live?
Models who work for cam sites would need some basic infrastructure on their side to do live
streaming and make money from camming. Even a model who earns $200K per year though
camming needs to have this bare minimum set up. Here are a few basic things that are a must-
have for a camming model.

Computer - It is the most basic requirement for any model working for any cam
site. A desktop computer would do fine in case you don’t move around much, but a
laptop will be more flexible. A minimum of 8GB RAM, support for 1080HD streaming,
i7 processor or above, and a 1TB memory is the minimum you should be looking at.
Internet - For smooth and uninterrupted streaming, a speed of more than 10 Mbps is
needed. You can choose anything between broadband, fiber, or cable but make sure
to have speeds above 10Mbps for seamless streaming.
Camera - In-built camera on the laptop is good enough, but if you want the users
to have a great experience, then it makes sense to invest in an external webcam.
Logitech and Razer provide some good webcams that you can invest in.
Cam splitters - Most cam models prefer to work on multiple cam sites to increase
their chances of earning more income. This isn’t possible with a normal webcam as it
supports steaming on one platform only. Cam splitters let you share your cam feed
on multiple platforms. SpiltCam and VeriSoft are some options you can try.
Microphone - Although your camera has an in-built microphone, you can invest in a
separate headset just in case you need one for better clarity. Blue & Sennheiser are
some well-known brands you can use.

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 Lighting - When you’re live streaming, the user needs to see you clearly. Bad lighting
or dark setting may make users leave your stream in search of better lighted live
shows.
Props - It’s always recommended to keep some props available to perform acts
requested by users. Sex toys, costumes, etc., are a few props you need to keep handy.

How to increase fans on your cam shows

In the camming business, more quantity is always good. As a model, if your chat room is filled
with people, then it means good business and more money. Let’s go over a few tips and tricks
to make people keep coming back to your chat room.

Be an entertainer
Everyone who comes to your chat room is looking for entertainment if not more. Talk to your
audience, dance for them, keep doing something to keep them entertained. The audience has
many options to opt for, do something to keep them hooked.

Cam room setup

The way you set up your camming room is very important. A well lit and clean room is a must.
Also, the positioning of your camera should be in such a way that it offers the best viewing
angle for the users. Keep your props within reach so that you don’t have to leave your camera
view for things.

More talk, less typing

Most of the users coming to your cam show are looking for companionship. So stay interactive
and talk with your fans. Type only when necessary. You need to keep your audience engaged
by talking with them; they are here to see and talk to you, not see you type.

More public shows

For a newcomer, it is essential to build your fan base by doing more public shows than private
ones. You also stand a chance of earning more in a public show with a larger audience. Build
your fan base with public shows and then proceed to private shows for more money.

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Update profile
Although basic, maintaining your display profile is very important if you want to get more fans.
Keep your profile updated with the latest pictures and things about yourself. Your profile is
what a user first sees before deciding to enter your cam room.

Use props
Use toys and dresses to entertain your fans. Putting up a show for them would be a nice
experience for them, and they’ll remember to come back to your cam room again and again.

Can you perform on Multiple webcam sites at the

same time
The answer to this question is Yes. A model can perform on multiple cam sites simultaneously
using the help of specific softwares. Encoding softwares like ManyCam are able to communicate
with multiple platforms at the same time, thus providing you with the option of live streaming
simultaneously on multiple platforms.

The process is also simple. You just need to configure a custom RTMP configuration on the
ManyCam server and provide the server details and stream key of the website you want
to stream on. Once the configuration is done, you can easily stream your feed to multiple
platforms at the same time.

Multiple revenue channels of a Live webcam

platform
Live cam platforms present multiple ways of making money on them. Let’s take a look at them

Tips - This is the bread & butter of camming. Models ask and get tips from the users
while doing shows for them. Models can also ask for tips on their profile, where users
can tip them if they like their profile.

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 Private sessions - Private live sessions are charged on a per-minute basis and are a
good way of earning some money. Users can also tip on private shows if they like the
performance.
Group sessions - Group shows also come with a per-minute billing system. If you get
a good number of people watching your group show, then you can earn good money
in a quick time.
Peek shows - Users have the option of peeking on private shows that can generate
revenue for the platform. If a user likes the peek show, then they can request one for
themselves.
Sell content - Models can sell pictures and videos through their profiles and make
money from them.
Sell subscriptions - Models can also sell their social media subscriptions like Instagram,
Snapchat, etc.

Marketing cam platform

Once your cam site is set up, and everything is in place, then you would need to market your
cam site aggressively to make an impact. To stand out from the competition, your marketing
needs to be on point. Let’s take a look at some of the marketing strategies that you can follow.

Paid Ad Campaigns
When it comes to marketing of an adult business, PPC or Pay-per-click is what gets you good
traffic. In PPC, you display your ads on other websites and blogs, and in return for every click
on the ad, you pay a nominal fee to the owner of the website.

You can decide if you want to keep it pay per click or pay per acquisition. Smaller websites that
display your ad stand a chance of making some money if they’re able to divert traffic to your
website.

Traditional PR
Public relations is the best marketing way to spread awareness about your cam site. You can
hire a PR agency that specializes in adult PR and ask them to publicize your business.

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PR agencies have contacts worldwide using which they can get your business in the limelight
through the online or offline press.

PR is the quickest and easiest way to spread brand awareness than traditional advertisements.
With a huge network behind them, PR agencies can showcase you as a market leader in front
of audiences.

Sponsoring adult award shows & events

The adult industry has its own set of award nights and events that are attended by the crème
de la crème of the adult industry and other bigwigs. These events are the perfect place for you
to publicize your cam site.

You can get in touch with the hosts and sponsor a category of an award on the name of your
brand. This way, all the big guns of the adult industry get to know your brand, and you receive
tremendous publicity.

Utilize tube sites

As a cam site, you can ask your models to record some free shows for advertising purposes.
These videos can be put on the various tube sites with watermarks and links to your cam site.

There are many tube sites that you can utilize. Just upload these promotional videos shot by
your models with the link back to your cam site, and see yourself getting good traffic from your
targeted audience.

Social media marketing

You can market your cam site on social media channels to reach a wider audience base. Although
adult marketing is not allowed on some social media channels like Facebook, Instagram, etc.,
you can tone down your content and make a profile that doesn’t directly talk about adult stuff.

You can also leverage platforms like Twitter, Reddit, etc., that are adult content friendly and
publicize your cam site on these platforms. Social media marketing is an effective way of
reaching a bigger audience that would be interested in your business.

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Use your own brand profile
Make your profile on social media channels like Facebook and Instagram, and remember to
tone down your content and not directly point to any adult stuff. Direct publicizing of any adult
stuff might lead to a ban on you.

On platforms that are adult friendly, like Twitter and Reddit, you can share content that is
enticing for the audience and lead them to your cam site as a customer. Spread and raise
awareness of your brand on adult friendly platforms to get traffic to your cam site.

Use model profiles to promote shows

You can leverage a model’s personal profile on social media channels like Snapchat and
Instagram and share teasers of the live cam shows on your cam site. These models have a
good fan following on social media channels that you can use to get traffic on your cam site.

Collaborate with popular models

You can reach out to models who are very popular on social media platforms and ask them
to promote your cam site. You will have to strike a deal with them and pay them, but all this
comes in handy when your brand reaches the models’ huge fan following.

Paid advertising

Google ads
You can make use of Google AdWords to create ads to be displayed on search engines. Go
through the sexual content policy of Google and make sure to follow it by the word. Do some
research to make your ad SEO compatible, and then you can see the traffic coming from search
engines.
Be careful not to go all out explicit in your content and ad, as Google will ban and restrict any
such content. Indirect content and a subtle adult picture on your ad can do wonders for your
cam site.

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Adult network advertising
Another great way to advertise your cam site is through adult ad networks. Networks like
TrafficJunky, ExoClick, JuicyAds, etc., can help you market your cam site to an adult-oriented
audience.

Adult network advertising

Another great way to advertise your cam site is through adult ad networks. Networks like
TrafficJunky, ExoClick, JuicyAds, etc., can help you market your cam site to an adult-oriented
audience.
You don’t need to tone down your content for the ads on adult ad networks and can go all out
to entice prospective customers. Your ads might pop up on various websites and get a lot of
traffic from people looking for adult stuff.

Buy banner space on popular adult sites

A perfect place to publicize your cam site is on other popular adult sites like OnlyFans. These
popular sites have a lot of incoming traffic on a regular basis, and your ad stands a good chance
to be clicked by this audience.

Buy banner space on popular adult sites

A perfect place to publicize your cam site is on other popular adult sites like OnlyFans. These
popular sites have a lot of incoming traffic on a regular basis, and your ad stands a good chance
to be clicked by this audience.

You can buy banner space on popular adult sites and run your ads on those sites. This is a very
effective way of getting more traffic diverted to your cam site. And you don’t have to worry as
this is the audience that you want to tap on.

Affiliate marketing
Affiliate marketing is an advertising model through which affiliates promote and get traffic to
your website in return for a commission fee. This is the best strategy through which you can
generate and divert traffic to your website.

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Affiliate program for models
You can set up affiliate programs for models on your cam site, giving them incentives for getting
traffic on your cam site. The more traffic they get, the more money they stand to earn.

Models can promote your cam site on their social profiles or model blogs through which
they can divert traffic to your site. Users love to follow what models say, and you should take
advantage of this and promote your website through these models.

Affiliate program for users

You can set up an affiliate program on your website asking users to enrol and earn money by
promoting your website. Users can do this by displaying your ads on their blogs, website, etc.

Set a tempting incentive rate and publish it on your website. There are many users who do
affiliate marketing to earn some extra income. You can set it for pay per click or pay per
acquisition as per your liking.

Affiliate program for webmasters

You can utilize the services of webmasters who have access to many other websites as they do
affiliate marketing for a living. Every time you get traffic from an affiliated website, you pay a
commission fee to the webmaster responsible for it.

Affiliate marketing is a sure shot way of getting decent traffic on your website. You just need to
find the right way and websites to display your ads on.

Final words
We hope this ebook has helped you to understand how the cam industry works and what
needs to be done to run a successful cam site. Like every other business, running a cam site
also needs hard work, patience, and a little help from technology.
With ready made solutions like xCams easily available, you can start your own cam site within
a matter of days that too without any technological expertise. So don’t wait for long and start
making money through your own cam site.

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 Get Started With xCams
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