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    GEd 106 - Activity 1

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    The document contains a student's analysis of two advertisements. For the first ad, the student notes that it promotes the message that white symbolizes purity but may offend black people. The student suggests alternative ways to deliver the message without causing offense. They conclude the first ad is unethical. For the second ad, the student finds the message aims to cheer up sad people and sees no groups that could be offended. They judge the second ad to be ethical in its delivery of a positive message.

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    GEd 106 - Activity 1

    Uploaded by

    denmarkescribano
    20 views2 pages
    The document contains a student's analysis of two advertisements. For the first ad, the student notes that it promotes the message that white symbolizes purity but may offend black people. The student suggests alternative ways to deliver the message without causing offense. They conclude the first ad is unethical. For the second ad, the student finds the message aims to cheer up sad people and sees no groups that could be offended. They judge the second ad to be ethical in its delivery of a positive message.

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    The document contains a student's analysis of two advertisements. For the first ad, the student notes that it promotes the message that white symbolizes purity but may offend black people. The student suggests alternative ways to deliver the message without causing offense. They conclude the first ad is unethical. For the second ad, the student finds the message aims to cheer up sad people and sees no groups that could be offended. They judge the second ad to be ethical in its delivery of a positive message.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    20 views2 pages

    GEd 106 - Activity 1

    Uploaded by

    denmarkescribano
    The document contains a student's analysis of two advertisements. For the first ad, the student notes that it promotes the message that white symbolizes purity but may offend black people. The student suggests alternative ways to deliver the message without causing offense. They conclude the first ad is unethical. For the second ad, the student finds the message aims to cheer up sad people and sees no groups that could be offended. They judge the second ad to be ethical in its delivery of a positive message.

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    Name: Decena, Dianne Elizabeth C.

    SR-Code: 22-06116
    Section: Aero Eng 1102
    Date: 09.29.22

    Activity 1

    Advertisement 1:

    1. What is the message of the ad?

    According to the advertisement of Nivea “White is Purity”, it simply means that most of the time
    white symbolizes purity, pureness, innocence, and cleanliness. Nivea wants people to know that their
    products bring cleanliness in personal hygiene, and with the help of nivea the consumers can be neat
    and decent. There are two messages behind the ad, one is a negative and one is a positive, a negative
    for those who are black and positive for the white ones for they are being praised.

    2. How is the message underscored? What semiotics are used (text? images? others?)

    They emphasize the message through using light colors to enhance the message being
    conveyed, and by writing their quote that matches the background. They used symbolic semiotics, by
    showing an image where the back of a woman wearing white is visible, to match the message of the
    advertisement.

    3. Is there any individual or group that may be offended by the ad?

    Mostly black people would be offended by the ad due to the fact that nivea became racist and
    praised only those white people, black people would think of it as a negative ad for them and think of
    themselves not pure like those white, which is unfair for them for the reason that nivea advertises their
    product that is black and white as shown in the picture.

    4. Is there another way of presenting or delivering the message?

    There are a lot of ways to present or deliver the message without offending anyone, for example
    they can actually change the advertisement into something that is fair enough for those black, they
    should always think first about the impression of the people who will actually see the advertisement that
    they will conduct.

    5. Do you think the ad is ethical?

    In my opinion the ad is actually not ethical, it's not fair for those people who actually felt
    offended by the message of the advertisement, and the ad did not actually respect black as if they are
    bad and not pure who don't actually deserve to have rights as a human.

    Advertisement 2:
    If you are sad, there are a lot of possibilities to solve those problems that you are
    encountering, you don't need to be sad. Enjoy the things that can make you happy, everything does
    have a solution, there will be a time wherein you'll feel like everything turns its back to you, but
    someone told me that there is always a way in times of suffering. Be positive and try to be happy.

    The message was emphasized through the signs that are actually in the ads, like the sad
    face which represents the symbolic semiotics for this ad. It shows the chicken and the bone that
    actually looks delicious and tempting for the audience of the ad which is actually the main purpose
    of KFC to release their advertisement.

    In my opinion the advertisement did not offend anyone, it actually gives positive energy and
    a message for those people who are actually sad and miserable. Cheer up to those people who are
    actually sad, just like what sova said “If you are not in a good shot today, don't worry there are
    many other ways to be useful”.

    You can actually deliver the message in a lot of ways, since its also a positive
    advertisement, perhaps another joke or try something that will actually match with the food that is
    being advertise, just like the phrase of KFC ``its finger lickin’ good”.

    Based from what I observe or see, it is an ethical advertisement because it doesn't actually
    step on someone's right, and they are also fair, and it's actually a fact that there are a lot of
    solutions to solve the problem.

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