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    CP2 - Enrique Franco

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    LUIS ENRIQUE FRANCO EGUEZ
    The document contains a table listing 7 different media options including television, radio, and newspapers along with their descriptions, audiences, costs, and maximum number of ads. It also includes data on the percentage of the segment each media reaches and percentage of recall. There is additional data provided on recall rates over time and calculations for optimization of ad placement across the different media options within given constraints.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd

    CP2 - Enrique Franco

    Uploaded by

    LUIS ENRIQUE FRANCO EGUEZ
    15 views4 pages
    The document contains a table listing 7 different media options including television, radio, and newspapers along with their descriptions, audiences, costs, and maximum number of ads. It also includes data on the percentage of the segment each media reaches and percentage of recall. There is additional data provided on recall rates over time and calculations for optimization of ad placement across the different media options within given constraints.

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    © © All Rights Reserved

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    The document contains a table listing 7 different media options including television, radio, and newspapers along with their descriptions, audiences, costs, and maximum number of ads. It also includes data on the percentage of the segment each media reaches and percentage of recall. There is additional data provided on recall rates over time and calculations for optimization of ad placement across the different media options within given constraints.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    15 views4 pages

    CP2 - Enrique Franco

    Uploaded by

    LUIS ENRIQUE FRANCO EGUEZ
    The document contains a table listing 7 different media options including television, radio, and newspapers along with their descriptions, audiences, costs, and maximum number of ads. It also includes data on the percentage of the segment each media reaches and percentage of recall. There is additional data provided on recall rates over time and calculations for optimization of ad placement across the different media options within given constraints.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 4

    MEDIO DESCRIPCION AUDIENCIA COSTO MAXIMO % SEGMENTO

    X1 TELEVISION E H. ESTANDAR 9000 1000 6 70%


    X2 TELEVISION P H. PREMIUM 20000 2000 4 60%
    X3 RADIO MÑ MAÑANA 6000 1000 - 40%
    X4 RADIO ME MEDIODIA 8000 1200 - 50%
    X5 RADIO TN TARDE-NOCHE 7000 1500 5 60%
    X6 DIARIO MP MEDIA PAGINA 20000 2000 - 20%
    X7 DIARIO CT COTRATAPA 20000 4500 4 30%

    MEDIO TELEVISION E TELEVISION P RADIO MÑ RADIO ME RADIO TN DIARIO MP


    AUDIENCIA 9000 20000 6000 8000 7000 20000
    % SEGMENTO 70% 60% 40% 50% 60% 20%
    % RECORDAC 80% 80% 95% 95% 95% 90%
    1 6300 12000 2400 4000 4200 4000
    2 5040 9600 2280 3800 3990 3600
    3 4032 7680 2166 3610 3790 3240
    4 3225 6144 2057 3429 3600 2916
    5 2580 4915 1954 3257 3420 2624
    6 2064 3932 1856 3094 3249 2361
    7 1651 3145 1763 2939 3086 2124
    8 1320 2516 1674 2792 2931 1911
    9 1056 2012 1590 2652 2784 1719
    10 844 1609 1510 2519 2644 1547
    11 675 1287 1434 2393 2511 1392
    12 540 1029 1362 2273 2385 1252
    13 432 823 1293 2159 2265 1126
    14 345 658 1228 2051 2151 1013
    15 276 526 1166 1948 2043 911
    16 220 420 1107 1850 1940 819
    17 176 336 1051 1757 1843 737
    18 140 268 998 1669 1750 663
    19 112 214 948 1585 1662 596
    20 89 171 900 1505 1578 536
    21 71 136 855 1429 1499 482
    22 56 108 812 1357 1424 433
    23 44 86 771 1289 1352 389
    24 35 68 732 1224 1284 350
    25 28 54 695 1162 1219 315
    % RECORDACION
    80%
    80%
    95%
    95%
    95%
    20%
    20%

    DIARIO CT MEDIO TELEVISION ETELEVISION PRADIO MÑ RADIO ME


    20000 #PASE 5 5 5 5
    30% AUDIENCIA 21177 40339 10857 18096
    90% COSTO 1000 2000 1000 1200
    6000 MAXIMO 6 4- -
    5400
    4860 X1 X2 X3 X4
    4374 6 4 0 4
    3936
    3542 FO
    3187 Zmax = 409942
    2868
    2581 Restricciones
    2322 24800 <= 25000
    2089 6 <= 6
    1880 4 <= 4
    1692 0 <= 5
    1522 0 <= 4
    1369 4800 <= 5000
    1232
    1108
    997
    897
    807
    726
    653
    587
    528
    475
    RADIO TN DIARIO MP DIARIO CT
    5 5 5
    19000 16380 24570 150419 = Zmax
    1500 2000 4500
    5- 4

    X5 X6 X7
    0 3 0

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