Unit 5

Vocabulary Grammar
1 Przeczytaj definicje i napisz wyrazy. 3 Uzupełnij zdania w stronie biernej.
1 a label which tells you how much an item costs: 1 Someone will ask you for an interview.
price tag You will be asked for an interview.
2 you can pay with this piece of paper instead of 2 They won’t cancel the flight.
money or a card: c__________ The flight ______________.
3 you pay for your shopping at this machine: 3 Two police officers arrested the thieves.
t__________ The thieves ______________ by two police
4 this plastic card takes cash directly out of your officers.
bank account: d__________ c__________ 4 They haven’t printed my receipt yet.
5 you take money out of your bank account here My receipt ______________ yet.
using a card and your PIN: c__________ 5 They will sell the bookshop in town.
m__________ The bookshop in town ______________.
6 a piece of paper with the amount of money you 6 People spend millions of dollars on Black Friday.
must pay for something: b__________ Millions of dollars ______________ on Black
Friday.

2 Uzupełnij zdania poprawnymi formami

czasowników z ramki. Dwa czasowniki podano 4 Uzupełnij tekst podanymi w nawiasach
dodatkowo. czasownikami w formie strony biernej.

afford borrow donate earn Cash is king

lend pay save waste
Cash 1has been used (use) for thousands of
1 Last week, I borrowed some money from years – it’s easy to carry and you can’t track it. In
my sister. fact, it’s impossible to calculate how much cash
2______________ (spend) every year! The end
2 I __________ Jessie £20 and she still hasn’t
paid me back. of cash 3______________ (predict) since the
3 I can’t __________ this coat. It’s much too beginning of the digital age. Now that more items
4______________ (buy) on the internet, and
expensive.
4 They’re __________ money because they want these online purchases 5______________ (pay)
to buy a car. for with credit cards, many people are sure that
5 Danny has __________ £30 to a local charity. cash 6______________ (will/replace) by digital
6 My sister __________ her money on stupid payments very soon. Not everyone agrees. If you
things. want to be sure that a payment won’t fail, cash is
still your best option.
 Another study found that customers prefer
5 Zakreśl właściwe wyrazy.
salespeople who can read moods. This will be news
1 Wasting / To waste money is a bad idea. for managers who believe that shop assistants
2 Students don’t mind earning / to earn lower should always be friendly and talkative! 3___
wages. Instead, we prefer staff who understand body
3 I’m unhappy about lending / to lend you money. language. Reading the customer’s mood is the key
4 We’d like paying / to pay you back later. to a successful sale. A customer who is in a hurry,
5 Have you finished using / to use the computer? or in a bad mood, wants to be served quickly or just
6 It’s very easy spending / to spend money! simply left alone! They are unlikely to appreciate an
over-friendly chatty salesperson.
Stores also realize that when customers are offered
Speaking a choice, they feel in control, and are happy even if
they then make a poor decision. 4___ For example,
6 Zakreśl właściwe wyrazy. a store might display some watches costing £1,500
A I like that belt. Can you see a 1cheque / next to some jackets on sale for £100. The jackets
price tag? appear very cheap because they are next to the
B Yes, it’s £25. It’s a bargain. Why don’t you buy it? expensive watches. People think they are getting a
A I can’t 2afford / fund it. bargain when, in fact, they are influenced by other
A But you were given £50 for your birthday. products in the shop.
B Er ... You know I can’t 3raise / save my money. 5
___ The weather can really change people’s
I’ve spent it all. moods. 6___ As much as 60–80% of customer
A So how are you going to 4pay for / spend your decisions are made while people are in a shop,
concert ticket? rather than before or after their visit. And, as more
B I’ll ask my brother. I’m sure he’ll 5lend / borrow people are out and about during nice weather, more
me some money. sales are made then. Rain and snow have the
A And how will you pay it back? opposite effect, as people prefer to stay at home.
B I’ll 6raise / borrow it from someone else!
A Researchers believe that customers don’t
always want salespeople to be happy and
chatty.
Reading B There are, of course, some factors which are
outside the control of shop owners.
7 Przeczytaj artykuł o tym, jak konsumenci są
C Experts say that good weather means good
zachęcani do zakupu różnych rzeczy. Z tekstu
news for shop owners.
usunięto sześć zdań. Dopasuj każde z tych zdań
D In fact, your reactions are quite typical,
(A–H) do odpowiedniej luki (1–6). Dwa zdania
according to experts on customer behaviour.
zostały podane dodatkowo.
E They thought that they had made a mistake.
Have you ever chosen a product because its price F Successful sales techniques often use
was written in red? Have you ever left a shop comparison.
because the sales assistant talked too much? If you G Some people refused to take part in the study.
have, you’re not alone. 1_D_ H They wondered if it was some kind of trick.
A recent experiment demonstrated that when prices
were printed in red, male shoppers believed that the
products were a better bargain than those with
prices printed in black. In contrast, red prices didn’t
have the same effect on female shoppers. The
women in the study questioned the reasons behind
the choice of colour. 2___ This could be because
men don’t have as much experience of shopping.