M&E AAT

CONTROLLING
Management
BY
RAKSHITH M
SAI SATHVIKA G S
SHAIK SANIA
SYED ADIL
TABLE OF
Contents
01 Introduction
02 Importance and Features of controlling
03 Requirements of an effective control system
04 Types of control based on action of time
05 Control techniques
06 Case Study
07 Conclusion
Introduction
Controlling is the process of monitoring, evaluating, and adjusting
activities within organizations and entrepreneurial ventures to ensure
alignment with goals and objectives.
It involves setting standards, measuring performance, comparing
actual results with standards, identifying deviations, and taking
corrective actions as necessary.
Controlling serves as a feedback mechanism, providing insights into
the effectiveness of strategies, resource utilization, and overall
performance.
By optimizing resources, controlling helps maximize productivity,
efficiency, and profitability.
In dynamic environments, controlling enables adaptability and
flexibility, ensuring that organizations and ventures can respond
effectively to changes and uncertainties.

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 Features of
IMPORTANCE
Controlling plays a pivotal role in both management and entrepreneurship as it provides a
systematic approach to monitor, evaluate, and regulate activities, ensuring alignment with
organizational goals and objectives. By establishing standards, measuring performance, and

CONTROLLING
comparing actual results against predetermined benchmarks, controlling enables managers
and entrepreneurs to identify deviations, address issues promptly, and optimize resources
effectively. Moreover, controlling serves as a feedback mechanism, offering insights into the
effectiveness of strategies, facilitating continuous improvement, and fostering accountability

Feedback Measurement
Goal-oriented and
mechanism
evaluation

Flexibility
Proactive and Comprehensive
and reactive adaptability coverage

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of an effective
CLEAR OBJECTIVES

REQUIREMENTS
AND STANDARDS
The control system should be based on TIMELY AND ACCURATE

control system
clear organizational objectives and INFORMATION
standards against which performance
can be measured. These objectives and An effective control system relies on
standards should be specific, timely and accurate information about
measurable, achievable, relevant, and performance metrics, key performance
time-bound (SMART). indicators (KPIs), and relevant data.
Managers and entrepreneurs need
access to real-time data to monitor
FEEDBACK progress and make informed decisions.
MECHANISM
The control system should provide a
FLEXIBILITY AND
feedback mechanism that enables
managers and entrepreneurs to receive
ADAPTABILITY
timely feedback on performance relative A successful control system should be
to objectives and standards. This flexible and adaptable to changes in the
feedback loop allows for adjustments to internal and external environment.
be made as needed to improve Managers and entrepreneurs should be
performance. able to modify control measures,
standards, and strategies in response
to evolving circumstances and new
opportunities or challenges.

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TYPES OF CONTROL
Concurrent control

Feedback control

Feedforward control

Behavioral control

Financial control

Strategic control

Break-even analysis

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PRELIMINARY/FEED FOWARD
Some times called the feed forward controls they are
accomplished before a work activity begins.
They make sure that proper directions are set and that the right
resources are available to accomplish them.
Feedforward control anticipates disturbances or changes in a
system and adjusts the control input preemptively. It relies on
predictive models to calculate necessary adjustments before
disturbances affect the system.
By proactively addressing potential disruptions, feedforward
control enhances system stability and performance.
Implementation often involves sensor measurements,
mathematical models, and rapid response mechanisms.

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 CONCURRENT
Focus on what happens during the work process
sometimes called steering controls ,they monitor
ongoing operations and activities to make sure
that things are being done correctly

Simultaneously adjusts multiple aspects for

Ensures coordination across interconnected systems

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FEEDBACK
Sometimes called Postaction controls,they take place after an action is
completed
They focus on end results

Reviews performance after Analyzes outcomes to assess

Adjusts strategies based on past Enhances future actions through

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 CONTROL TECHNIQUES
TRADITIONAL ADVANCE CONTROL
TECHNIQUES TECHNIQUES

1. Relies on established rules and procedures. 1. Utilizes sophisticated algorithms and predictive
2. Emphasizes hierarchical authority and models.
2. Integrates real-time data for dynamic
supervision.
adjustments.
3. Focuses on correcting deviations after 3. Employs advanced optimization techniques for
occurrence. efficiency.
4. Prioritizes uniformity and adherence to 4. Enhances system performance through adaptive
strategies.
standards.

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 techniques
CONTROLLING
1. Bureaucratic Control
2. Financial Control
3. Quality Control
4. Inventory Control
5. Market Control

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CONCLUSION
Essential Function: Controlling is an essential function in both management and
entrepreneurship, ensuring alignment with objectives, monitoring performance,
and facilitating corrective actions.
Continuous Improvement: Through feedback mechanisms and data-driven
insights, controlling fosters a culture of continuous improvement, enabling
organizations and ventures to adapt to changing environments and enhance
efficiency.
Strategic Advantage: Effective control systems provide a strategic advantage by
optimizing resources, minimizing risks, and supporting informed decision-making,
ultimately contributing to long-term success and sustainability.

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THANK
You
Rakshith M Sai Sathvika G S

Syed Adil Shaik Sania