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Tows Matrix Mcdonald

McDonald's internal strengths include its wide international presence, focus on quality, and product innovation and menu diversification. Its internal weaknesses are lawsuits, high debt, and high employee turnover rate. External opportunities are increasing menu options and healthy alternatives as well as strategic expansions into unsaturated markets. External threats include intense competition, increasing labor costs, foreign exchange risk, and negative publicity. The TOWS matrix identifies strategic approaches to leverage strengths and opportunities, and minimize weaknesses and threats.

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Marisa Saud
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1K views1 page

Tows Matrix Mcdonald

McDonald's internal strengths include its wide international presence, focus on quality, and product innovation and menu diversification. Its internal weaknesses are lawsuits, high debt, and high employee turnover rate. External opportunities are increasing menu options and healthy alternatives as well as strategic expansions into unsaturated markets. External threats include intense competition, increasing labor costs, foreign exchange risk, and negative publicity. The TOWS matrix identifies strategic approaches to leverage strengths and opportunities, and minimize weaknesses and threats.

Uploaded by

Marisa Saud
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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TOWS MATRIX MCDONALD

Internal Strength (S) Internal Weakness (W)


Internal
1. Wide International 1. Lawsuits
Factors
presence 2. High debt
2. Focus on quality 3. High employee
3. Product innovation turnover rate
and menu
diversification
External
factors

External Oppurtunities (O) SO Strategic: Maxi-maxi WO Strategy: Mini-Maxi

1. Increase menu
options and healthy According to McDonald’s As more people use
alternatives strength in having a global smartphones these days,
2. strategic expansions presence and diversified strengthening mobile
into unsaturated menus, they can presence can help reduce
markets stgrategically expand into high debt by creating an
3. strengthen mobile undeveloped markets in easier and quicker payment
presence Europe, Asia, Middle East, option.
and Africa.
External Treats (T) ST Strategy: Maxi-Mini WT Strategy: Mini-mini

1. intense competition By focusing on the quality in Raising minimun wages for


2. Increasing labor cost McDonald’s food, all employees and
3. Foreign exchange competitors will have a maintaining all day
risk harder time challenging breakfast will increase
4. Negative publicity their values and will have a revenue and corporate
positive publicity social responsibility

Marissa Saud
A102231078

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