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Student 1: ___________________________________ Strand: _____________

Student 2: ___________________________________

What I Know

Multiple Choice. Select the letter of the best answer from among the given choices.

1. This type of literacy identifies what the information is for, where to find it, and how to
evaluate it.
A. Media Literacy B. Information Literacy
C. Technology Literacy D. All of the Above

2. The medium of communication that requires face to face interaction using one’s voice
as the tool to deliver the message.
A. Digital/ Interactive Communication B. Conversation
C. Public Speaking D. Digital Art

3. The following are possible sources of information, EXCEPT:

A. Newspaper B. Television
C. Printer D. Smartphones

4. Which of the following is an example of technology used as a medium of communication?

A. Newspaper B. Television
C. Laptop computers D. Smartphones

5. An information literate person should first understand the situation or problem to figure
out the what specific type of information he or she needed.
A. True B. False
C. Maybe D. Neither True or False

6. It is defined as the as the imparting and exchanging of information or news.

A. Communication B. Public Speaking
C. Media D. Information Sources

7. Physical things such as tarpaulin billboards, posters, in-package information contained

in product packaging are example of what medium of communication?
A. Visual Art B. Physical Medium
C. Digital/ Interactive D. Documents/ Letters

8. This refers to various channels of communication between a person or persons and

their intended audience.
A. Communication B. Public Speaking
C. Media D. Information Sources

9. This is considered the oldest form of Media

A. Print B. Visual Art
C. Physical Medium D. Digital/ Interactive

10. It is the ability of an individual, either working independently or with others, to responsibly,
appropriately, and effectively use technological tools.
A. Media Literacy B. Information Literacy
C. Technology Literacy D. All of the Above

1
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In order to communicate, we use different medium of communication to carry out the

message we want to convey. There are various outlets that we can use in order to deliver our
message. Few of the examples are listed below.

Table 1. Examples of Communication Medium

Communication Medium How it Works
Person to person interaction using one’s voice as the tool to
Conversation
deliver the message.
One to many interaction using one’s voice as the tool to
Public Speaking deliver the message to a large number of people, at any
given time.
Written messages in whatever form, usually on paper and
Documents/ Letters/ Mails
print.
Messages rendered in the form of paintings, drawings,
Visual Art photography, videos, images, and the like, that conveys
specific emotion, idea or thought.
Physical things such as tarpaulin billboards, posters, in-
Physical Medium package information contained in product packaging, and
the like.
Digital and electronic means to convey messages such as
Digital/ Interactive website or computer application, primarily by the use of
internet.
How about you, can you add more to the list?
With the concept of communication defined above, how then can media affect
communication? But, before we discuss further on that, we will contextualize media, as it is
used in your daily lives and routine as students.

What’s New

Table 2. Different Kinds of Media Used Daily

Activity 1: Different kinds of media
Media Used
With communicating, we make use
of different channels so as to convey and/or 1. Cellular Mobile Phones
exchange information. Imagine a typical day 2.
in your life as a Senior High School Student. 3.
Identify and list down ten (10) different kinds 4.
of media that you use in order to communicate
5.
information. The first one is done for you.
6.
7.
8.
9.
10.
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What Is It

As you may have written from the list above, Media is commonly synonymous with
technology. So, what is Media anyway?
Media refers to various channels of communication between a person or persons and
their intended audience. Television, radio, newspapers and the internet are different types of
Media. One of the oldest forms of media is print. Thanks to the ever changing technology,
our exposure to media is almost nonstop. Media shapes our perceptions of what is real. It
surrounds us in the forms of billboards, signage, and even the clothes you wear. We have
radio, television, computers, and smartphones. We have the internet, online video channels,
and all sorts of social media. So stop and look around, media is everywhere, and it’s not going
away anytime soon. Learn about it, understand it, so that you may be media-smart. (YouTube
Channel MediaSmarts retrieved from https://www.youtube.com/watch?v=bBP_kswrtrw)
Simply put, media are the things or gadgets that we use in order to convey the details
of the information that we want to impart or communicate to people, and the society in general.
Example, if you want to notify your classmate of a meeting organized by a club you joined,
how will you go about communicating the information? Will you send text messages through
your cellular phone? Or maybe send a private message through social media? Or write it down
on a paper, and hang it on visible places around the campus? Whichever way, you must use
a medium to communicate the information. Hence, communication and media are directly
interrelated, such that media serves as a platform by which one can meaningfully express and
communicate oneself.
Furthermore, a specific media (thing/ gadget) can either be a Source of Information, a
Medium of Communication, or both. A media is considered a source of information if the use
of the media provides knowledge and information about something, while a media used as a
channel to convey information is considered a medium of communication. A media can also be
simultaneously used both as a source and a medium of information. To give you more of this
concept, you may answer the activity below.

What’s More

Table 3. Identification of Media and its Use

Activity 2: Identification Media Used Use of Media

of the Uses of Media 1. Cellular Mobile Phones (B) Medium of Communication
From the list that 2.
you have identified from 3.
Activity 1, identify the 4.
use of the specific media 5.
listed if it is (A) Source of
6.
Information, (B) Medium
of Communication, or (C) 7.
Both. The first one is done 8.
for you. 9.
10.
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What’s More

Activity 3: Case Analysis

With the concept given above, let us now test your comprehension. Answer the activity
that follows.
Given below are situations that depict a specific literacy that an individual exhibits.
Identify if it is Media Literacy, Information Literacy, Technology (Digital) Literacy, or Media and
Information Literacy. The first one is done for you.

Table 4. Case Analysis on different literacies

Situation Literacy
Ashley, a Grade 11 student of Gintong Tubig Senior High
School is proficient in using her i7 processor laptop with so
Technology (Digital)
much ease and comfort. In fact, she is accustomed to use it to
Literacy
create powerful PowerPoint presentations during graded class
reporting.
In order to add related literature to his Practical Research
project, Donnie accesses Google Scholar, and reads through
various journals and studies that may help him in his research.
One of the Performance Task for the Midterms of the Grade
11 Jenner class of Mabuhay Senior High School is to create
a short film highlighting their advocacy on Human Trafficking.
The class used the Quik ™ app to edit their video.
The Grade 12- Patience class of Ms. Apolonio have registered
themselves to an online portal called Edmodo, in order to
connect themselves periodically, share assignments, and even
collaboratively work on a project, without meeting face to face.
Sybil constantly purchases load credits for her mobile
phone in order to send emails and messages to her
teacher in Media and Information Literacy.
As part of the various social media activities of David, a
Grade 12 HUMSS student, he periodically shares news
bits from credible online sources, then tag his friends who
may be interested with the information.
Mr. Dingal requires his Grade 11 students to prepare
PowerPoint Presentation or other presentation tools when
doing graded class reporting.
In order to convey his stand on various social issues
involving his peers, Marla uses her Twitter and Facebook
accounts to air her sentiments and opinions.
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What I Have Learned

Activity 5: Synthesizing Your Learning

Answer the following questions based on your learning. Be brief and concise.

1. From your own point of view, make a list that describes a person who is literate in
media and information. Write down at least five (5) characteristics.
a.
b.
c.
d.
e.
2. Of the list that you have enumerated in your Weekly Online Activities Log, which media
provider did you spend the most time? And what role does this media provider play in
your life as a SHS student?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

3. Looking at the total number of hours you have spent on online activities per week, do
you think the figure is essential for your to be able to be media and information literate
individual?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
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Assessment: (Post-Test)

Multiple Choice. Answer the question that follows. Choose the best answer from among
the given choices.
1. This type of literacy identifies what the information is for, where to find it, and how to
evaluate it.
A. Media Literacy B. Information Literacy
C. Technology Literacy D. All of the Above
2. The medium of communication that requires face to face interaction using one’s voice
as the tool to deliver the message.
A. Digital/ Interactive Communication B. Conversation
C. Public Speaking D. Digital Art
3. The following are possible sources of information, EXCEPT:
A. Newspaper B. Television
C. Printer D. Smartphones
4. Which of the following is an example of technology used as a medium of communication?
A. Newspaper B. Television
C. Laptop computers D. Smartphones
5. An information literate person should first understand the situation or problem to figure
out the what specific type of information he or she needed.
A. True B. False
C. Maybe D. Neither True or False
6. It is defined as the as the imparting and exchanging of information or news.
A. Communication B. Public Speaking
C. Media D. Information Sources
7. Physical things such as tarpaulin billboards, posters, in-package information contained
in product packaging are example of what medium of communication?
A. Visual Art B. Physical Medium
C. Digital/ Interactive D. Documents/ Letters
8. This refers to various channels of communication between a person or persons and
their intended audience.
A. Communication B. Public Speaking
C. Media D. Information Sources
9. This is considered the oldest form of Media
A. Print B. Visual Art
C. Physical Medium D. Digital/ Interactive
10. It is the ability of an individual, either working independently or with others, to responsibly,
appropriately, and effectively use technological tools.
A. Media Literacy B. Information Literacy
C. Technology Literacy D. All of the Above