JAI SHRIRAM ENGINEERING COLLEGE

TIRUPPUR – 638 660

Approved by AICTE, New Delhi & Affiliated to Anna University, Chennai
Recognized by UGC & Accredited by NAAC and NBA (CSE and ECE)

SCHOOL OF MANAGEMENT STUDIES

Academic year 2023-2024 (ODD)

Name of the Faculty : Prof.G.Poornima Department : MBA

Course Code & Name : BA4014 / DIGITAL MARKETING
Class : II MBA
Academic Year :2023 – 2024 Regulation : 2021

BA4014 - DIGITAL MARKETING

QUESTION BANK

UNIT 1 :

1. Define digital marketing

Digital marketing, also called online marketing, is the promotion of brands to
connect with potential customers using the internet and other forms of digital
communication. This includes not only email, social media, and web-based advertising,
but also text and multimedia messages as a marketing channel.
2. List the Importance of digital marketing
Digital marketing is important because it allows you to get creative and stand out
from your competitors in congested markets. Not only is it essential for businesses, but
customers also now heavily rely on it as a way of finding out about companies.
3. List of the Benefits of Digital Marketing
 The most cost-effective way of marketing. ...
 Very promising for small businesses. ...
 Lead Generation. ...
 Easily measurable form of marketing. ...
4. What is the most important role in digital marketing?
The digital marketing manager holds the most crucial role in the top roles in
digital marketing strategy. One can say that the digital marketing manager is the linchpin
 of the digital marketing strategy of any business organization. They have to monitor and
assess the entire aspect of a digital marketing initiative.
5. What are the features of digital marketing?
 Direct and Non-intrusive method of Reaching Out.
 Interactive Communication.
 Both business and marketing have long been characterized by competition.
 Targeted Audience Identification.
 Unrestricted Space and Times.
6. Define Digital Marketing Strategy.
A digital marketing strategy is a set of planned actions performed online to reach specific
business goals. In simple terms, this means performing consistent actions at the right time via
the most suitable online channels to increase revenue and improve relationships with your
audience.
7. What are the 4 major types of digital marketing?
 Content Marketing.
 Search Engine Optimization (SEO) .
 Search Engine Marketing (SEM) .
 Social Media Marketing (SMM)
8. What is Content marketing ?
Content marketing is a marketing strategy used to attract, engage, and retain an audience
by creating and sharing relevant articles, videos, podcasts, and other media. This approach
establishes expertise, promotes brand awareness, and keeps your business top of mind when
it's time to buy what you sell.
9. Define Search Engine Optimization (SEO) .
Search engine optimization (SEO) is the art and science of getting pages to rank higher in
search engines such as Google. Because search is one of the main ways in which people
discover content online, ranking higher in search engines can lead to an increase in traffic to
a website.
10. Define Search Engine Marketing (SEM) .
Search engine marketing (SEM) is a method of promotion and advertising to help
companies' content rank higher among search engine traffic. Like search engine optimization
(SEO), search engine marketing helps companies improve the way content is ranked by
search engines.
11. Social Media Marketing (SMM)
Social media marketing (SMM) is a key digital marketing strategy that delivers unique
benefits for brands. SMM is the process of companies using social media to advertise and
promote their products or services while allowing them to connect in a more organic way
with existing and potential customers
12. Why is SMM important?
 Social media marketing (SMM) can help in building your company's brand, driving
website traffic, and increasing sales. According to Statista, increased exposure is the leading
benefit of social media marketing, followed by increased traffic and more leads.
13. What are the components of digital marketing ?
 Search engine optimization (SEO)
 Pay-per-click advertising (PPC)
 Web design.
 Content marketing.
 Social media marketing.
 Email marketing.
14. How to build a brand in digital marketing ?
 Determine Your Brand's Mission and Vision.
 Communicate Your Brand's Position Statement.
 Understand Your Audience.
 Know Your Brand Funnel.
 Leverage Market Opportunities and Competitive Positioning.
 Create a Cohesive Design for Your Brand.
 Publish Quality Content
15. Define Website
A collection of web pages and media over the internet is called a website. The website
can be published on at least one web server and can be identified by a common domain name, for
example - javatpoint.com, google.com, youtube.com. All the websites that are accessible
publicly come under the World Wide Web.

16. What are the uses of website?

A website is whatever the website owner wants it to be. It could be informational,
educational, divisive – you name it. A website is essentially a platform for an individual or
business to express themselves and utilize in whichever way they choose.
17. What are the 5 C's of content marketing?
To excel in content marketing, one must understand the 5 C's: Clarity, Conciseness,
Compelling, Credible, and Call to Action.
18. What is website planning and creation?
Website planning is the first step in the process of website development. It serves as a
gathering of ideas to determine the purpose, visual design, and functional features of a
website and the budget for creating and maintaining it. This process aims to define in detail
every step necessary to reach a central goal.
19. What are the 7 steps in planning a website?
 Establish your website's expressed purpose and goals.
 Create a budget.
 Assign development roles.
 Map a content strategy.
 Decide what features to include.
 Build a style guide for assets.
 Create a mock-up.
20. How to create a website?
Step 1: Get a domain name and URL. It's important to choose a good domain name....
Step 2: Set up an email address to match your domain name. ...
Step 3: Find a web hosting company. ...
Step 4: Design your website. ...
Step 5: Build your website. ...
Step 6: Add and manage your website content. ...
Step 7: Publish your website.

UNIT 2 :
1. What is SEO and how it works?
Search engine optimization (SEO) is the art and science of getting pages to rank higher in
search engines such as Google. Because search is one of the main ways in which people discover
content online, ranking higher in search engines can lead to an increase in traffic to a website.
2. How to use SEO step by step?
 Conduct keyword research.
 Google your keywords and narrow your list.
 Create comprehensive content based on your keywords.
 Earn links to your pages.
 Improve your technical SEO.
 Elevate your page's design and user experience (UX)
3. Why is SEO important?
In short, SEO is crucial because it makes your website more visible, and that means
more traffic and more opportunities to convert prospects into customers

4. How do you use SEO keywords?

 Step 1 - Brainstorm a list. To start, create a list of keywords people might be
searching for to find sites like yours. ...
 Step 2 - Refine the list. Use the list that you created in Step 1 to figure out which
keywords to prioritize. ...
 Step 3 - Add keywords to your site. ...
 Step 4 - Track results.
5. What Is an SEO Strategy?
Step #1: Create a List of Keywords.
Step #2: Analyze Google's First Page.
Step #3: Create Something Different or Better.
Step #4: Add a Hook.
Step #5: Optimize For On-Page SEO.
Step #6: Optimize For Search Intent.
Step #7: Focus on Content Design.
Step #8: Build Links to Your Page.
6. What is SEO techniques ?
Identifying the terms that searchers use in Google search and other search engines
provide direction on what existing content can be optimized and what new content can be
created. Content marketing - Once potential keywords are identified, content marketing
comes into play.
7. What is SEO success factor?
Key SEO success factors include optimizing for the search experience, creating content
for people (not search engines), and preparing for voice search. Ready to learn the secret to
search engine optimization (SEO)? Well, I hate to break it to you, but there really is no secret
8. What is on page SEO techniques?
On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages
to improve a website's search engine rankings and earn organic traffic. In addition to
publishing relevant, high-quality content, on-page SEO includes optimizing your headlines,
HTML tags (title, meta, and header), and images.
9. What is off-page SEO techniques?
Creating valuable backlinks. Creating backlinks is at the core of off-site SEO and is a
technique that is crucial for any site with the aspiration of ranking on page one. ...
 Social Media Marketing. ...
 Guest Content. ...
 Forum Posting. ...
 Local Listings.
10. What is Search engine marketing (SEM) ?
Search engine marketing (SEM) is a method of promotion and advertising to help
companies' content rank higher among search engine traffic. Like search engine optimization
(SEO), search engine marketing helps companies improve the way content is ranked by
search engines.
11. What is SEM and how it works?
The SEM is a microscope that uses electrons instead of light to form an image. Since
their development in the early 1950's, scanning electron microscopes have developed new
areas of study in the medical and physical science communities. The SEM has allowed
researchers to examine a much bigger variety of specimens.
12. Why SEM technique is used?
SEM is widely used to investigate the microstructure and chemistry of a range of
materials. The main components of the SEM include a source of electrons, electromagnetic
lenses to focus electrons, electron detectors, sample chambers, computers, and displays to
view the images.
13. What are the components of SEM marketing?
This means that search engine marketing will always include components of paid search
(pay-per-click, ads and ad campaigns, social media marketing, etc), while search engine
optimization relies on more focused actions to produce organic (not paid for) results.
14.What is SEM used for in digital marketing?
Search engine marketing (SEM) is a digital marketing strategy used to increase the
visibility of a website in search engine results pages (SERPs).
15. What are the different types of SEM?
 There are seven types of search engine marketing – organic, paid, local, voice, image,
shop, and social search. And there are eight types of PPC ads – paid search, display, remarketing,
video, social, shopping, Gmail, and Amazon advertising.
16. Define PPC advertising
Pay-per-Click (PPC) is a digital advertising model where a business pays an ad publisher
for every user click on their advertisements. While "PPC" is often used exclusively to
describe search engine advertising platforms such as Google AdWords, the business model is
used by a variety of advertisers.
17. What is PPC display advertising?
In pay-per-click advertising, businesses running ads are only charged when a user
actually clicks on their ad, hence the name “pay-per-click.” Other forms of PPC advertising
include display advertising (typically, serving banner ads) and remarketing.
18. What type of ads are PPC?
Paid search marketing is one of the most common types of pay-per-click (PPC)
advertising. Providers such as Google Ad Words and Bing Ads show your ad to users who
search for certain keywords. You set up campaigns by writing ad copy, selecting relevant
keywords and choosing a suitable landing page on your site.
19. What is Google ads and PPC?
Google Ads is Google's pay-per-click (PPC) advertising solution, which allows
businesses to bid on keywords for a chance to show ads in Google search results. When using
Google Ads, you only pay when someone clicks on your ad to visit your site or call your
business.
21. What is the role PPC advertising in digital marketing?
PPC or pay-per-click marketing is one approach of paid advertising which enables your
website to rank higher and appear among the top search results. It allows you to bid on
keywords to target specific audiences or certain platforms, yielding focused and more
significant responses.

UNIT 3 :

1. What do you mean by e mail marketing?

Email marketing is a type of direct digital marketing method that uses emails to engage
with a business's audiences. It involves sending promotional or informational content. Email
marketing is typically used to create product or brand awareness and generate leads or sales.
2. What are the 4 types of email marketing?
 Transactional emails – The unsung heroes of email marketing.
 Promotional emails: Make your sales stand out.
 Email newsletters – engage your audience and build your brand.
 Retention emails – Strategies to keep your customers engaged.
3. What are the benefits of email marketing?
 Benefits of Email Marketing
 Creating personalized content.
  Collecting feedback and surveys.
 Improving sales.
 Communicating with your audience.
 Generating traffic to your site.
 Sending timely campaigns.
4. What is e mail and its types?
Electronic mail, commonly shortened to “email,” is a communication method that
uses electronic devices to deliver messages across computer networks. "Email" refers to
both the delivery system and individual messages that are sent and received.
5. What is automation in email?
Automated email, also referred to as triggered email or behavior-driven email, is
any message automatically sent from your email service provider (ESP) in direct
response to an individual user's specific actions made (or not made) on your website or
web app.
6. What is Gmail automation?
Your Gmail inbox is much easier to manage once it's organized. There are built-in
Gmail automation features that will automatically label, sort, delete, save for later, and/or
forward any email in your inbox that meets predetermined criteria
7. What do you mean by lead generation?
Lead generation is the process of generating consumer interest for a product or
service with the goal of turning that interest into a sale. In online marketing this typically
involves collecting a visitor's contact information (called a “lead”) via a web form.
8. Which are the 4 steps of the lead generation process?
The four steps of the lead generation process are identifying your target market,
creating attractive offers, generating leads, and nurturing leads.
9. What is a lead generation tool?
Outbound lead generation software helps salespeople find leads and reach out to
the point of contact to pitch their product through data enrichment, lead scoring ,
messaging, and meeting scheduling.
10. What is lead generation lifecycle?
The lead lifecycle is the journey that potential customers take from first becoming
aware of your brand to making a purchase. It is the process that marketing and sales
teams use to nurture leads and move them through the sales funnel.
11. What are the two types of lead generation?
Inbound lead generation vs. outbound lead generation. Email marketing is another
common lead generation strategy. There are two methods for capturing a lead via email:
inbound and outbound.
12. . What is social media marketing?
Social media marketing (SMM) is a type of Internet marketing where companies
market their products or services using social networking websites and mobile
applications. These platforms allow consumers to share opinions about brands directly
 with others who they know socially. In addition, these sites provide analytics tools to
track consumer engagement. There are different types of online communities, including
Facebook groups, LinkedIn, Instagram, Snapchat, YouTube, Pinterest, Twitter, Tumblr,
Reddit, and blogs; each may require its own set of unique tags. Each platform provides its
users various ways to interact with the network such as posting comments, uploading
content, sharing images/videos, blogging, messaging friends, voting, commenting on
other people’s posts, and many more.
13. How does social media differ from traditional advertising techniques?
Traditional advertising methods have been around since ancient times. Marketers
have always relied on printed materials, radio, television, and even billboards to advertise
their brand. While these forms of advertisements still exist today, they are not effective in
communicating effectively with modern audiences. In comparison, social media provides
marketers with a way to connect directly with consumers through online communities.
Through social networks, businesses can post content, build trust, and receive feedback
about their product or service. These interactions can lead to sales if done correctly
14. What are the benefits of social media marketing for a company?
Whether your business is taking advantage of it or not, social media has forever changed
the way that consumers communicate with businesses, and vice versa. Being accessible to your
customers – and your prospective clients – via social media is a vital means of developing
relationships with them and helping them through the sales funnel.
15.How should companies measure their social media marketing success?
Social media marketing success is measured using the same metrics you use for any other
marketing activity: traffic, leads, and customers. Counting the number of fans or followers you
have can help you understand your social media reach, but the bottom line that determines its
success is how many people it drives to your site, how many of them are qualified leads, and
how many of them actually become customers.
16. Is social media marketing better for B2C or B2B businesses?
It’s important for both, but in different ways. While B2C businesses can focus on more
light-hearted, fun social media posts, B2B businesses need to use social media to share valuable
B2B content marketing. As a tool for connecting a business with its customers, however, social
media is vital to both.
17. How should we be using Facebook for marketing?
Facebook is the social media platform of choice for over a billion people worldwide. Use
it to connect and interact with your audience, and to share your content in a way that encourages
your fans to share it as well.
18. How should we be using Twitter for marketing?
Twitter has over 313 million users, and is ideal for sharing your content and connecting
with other influencers in your industry.
19. How should we be using LinkedIn for marketing?
LinkedIn has over 433 million users. It is a great place to share your credentials with the
world, but more importantly, it’s the perfect place to interact with your audience online. Using
LinkedIn Groups, you can answer questions and contribute to discussions in order to demonstrate
your industry thought leadership as well as your willingness to help others generously.
20. Is YouTube important for marketing?
Videos are becoming more and more important in the world of social media marketing.
YouTube gets 4 billion views per day! Promote your brand’s image through a video, let your
audience have a peek behind the scenes at your business, or make a how-to video.

UNIT 4 :

1.Which marketing metrics are the most important to track?

The most important metrics to track are: traffic, conversions, and revenue. Traffic is how
much visitors come to your website, and conversion rate is how well they convert into
customers. Revenue is how much money you make from each customer.
2. What are some general tips for social media success?
Post consistently. Let your passion and personality shine through. Engage in
conversations. Answer questions. Encourage audience engagement. Provide valuable content
freely, without getting salesy. Be creative.
3. How can I build a strong social media community?
To build a strong social media community, you should regularly engage with your
audience, provide valuable content, respond to comments and messages, and participate in
relevant discussions and hashtags. You can also use tactics like hosting social media contests or
featuring user-generated content to encourage participation and build relationships with your
followers.

4. How can I create a social media content calendar ?

To create a content calendar, start by identifying important dates, events, and campaigns
that you want to align your content with. This could include holidays, industry events, or product
launches. Once you have a list of important dates, determine the types of content you want to
create for each date. For example, you might create a promotional post for a product launch, a
holiday-themed post for Valentine’s Day, or a behind-the-scenes post for an industry event.
5. How is LinkedIn useful in terms of marketing?
One of the best social media sites for promoting oneself or a business is LinkedIn. The
company account must first be search engine optimized. Growing the number of followers on a
company page is facilitated by consistently offering informative content. Rich content has
previously demonstrated to be quite effective and will help to increase engagement.
6. What advantages social media can offer a company?
Social media benefits businesses by increasing public knowledge of them and their
goods. Social media can be utilized to engage customers since it allows for direct customer-
brand communication. Even smaller businesses may afford organic social media updates because
they are cost-free. Paid social media marketing is also typically less expensive than other forms
of online advertising. Social media reaches all populations.
7. What are Twitter's best practices?
Avoid making your tweets so long that people won’t even bother to read them. Tweets
are expected to be direct and impactful. Avoid overusing hash tags. Observe a maximum of 2.
Discover the types of tweets that are effective with the aid of analytics, and then tweak your
approach. Using Twitter’s advanced search, you may better organize your marketing efforts.
8. When should to avoid using social media?
One of the most typical inquiries concerning social media marketing is this one. There
aren’t many negative comments made just to get attention.When responding to negative
comments, one should be considerate, avoid starting online arguments, and simply answer as a
business that cares about its customers.
9. What are some general pointers for succeeding on social media?
 Discover the ideal platforms for your industry and company.
 Find influencers to work with on cross-platform marketing campaigns.
 By frequently and strategically releasing high-quality content, you may increase your
audience.
 Get your audience involved. Connect with them to better comprehend.
 Set objectives at the planning stage, monitor progress throughout time, and make
adjustments as necessary.
10. Why is YouTube crucial for marketing?
YouTube, which is actually the second most popular search engine, is king of the jungle
as daily video consumption rises. It receives more than 3 billion video views each day. If you
need video promotion, one of the finest places to look is YouTube.If your video gains a lot of
popularity, YouTube may choose to showcase it, which will increase its viewership.
11. How should LinkedIn be utilized to promote businesses?
 Participating with relevant groups.
 forming a group and fostering it.
 sharing essential business and industry news.
 Sharing concepts, advice, and techniques with niche audiences encourages them to follow
your page and engage frequently.
 Check out showcase pages.
12. How can Instagram be used for social media promotion?
 Using product teasers to entice customers to buy.
 To reach a more specific audience, use sponsored advertisements.
 Locating and making contact with influencers.
 Developing a recognizable brand on Instagram.
 Analyzing competitors to determine their advantages and disadvantages
13. How does the use of social media fit into customer service?
 Most people use social media to stay in touch with their friends and family. to interact
with new folks you find. As a result, even when businesses use social media, their main goal is to
provide customer care because the platform is primarily about people rather than brands.
14. What are all the skills required to become a social media manager?
 The capacity to develop a company strategy.
 Excellent communication and persuasion skills.
 Excellent authoring and vocal communication abilities.
 creativity to create cutting-edge advertisements and content
 The capacity to address problems and provide customer service
 The capacity to plan and schedule campaigns and postings
15. What tasks does a social media manager perform?
 Recognizing the objective of the company.
 Recognizing the products, market, rivals, and company model.
 Goal-setting, strategy, and planning.
 Reputation management online.
 Engage internal stakeholders.
 Creating a variety of social media methods.
 Assemble, direct, and manage a social media marketing team.
16. Mention a few common errors brands make in social media marketing.
 Lacking a social media plan to begin with
 Failing to comprehend what their user wants
 Disregarding criticism
 Instead of publishing information that presents a faceless corporate face
 With the use of social media, there is no customer service.
17. How significant is social media online reputation management?
A smart social media manager is aware of how consumers see their company and
views maintaining a positive online reputation as one of the most important tasks.
Nothing about this duty should be taken lightly as it is essential to increase client loyalty.
You have a responsibility as a social media manager to identify issues early and resolve
them amicably.
18. How can I get more followers on social media?
Growing your social media following involves a lot of planning and strategizing as well
as posting the right content and targeting the right audience. Use our comprehensive guide on
how to grow your social media audience to get started.
19. Why is social media preferred as a popular tool for marketing?
Since it has a high reach, social media is widely preferred as a tool for marketing any
brand. It also is low-cost and is a way of reaching clients globally.

20. What is the impact of social media?

The impact of social media is very powerful. Social media is so powerful that it can
shape people’s opinions, choices, business, politics, innovation, culture, and more. In terms of
 business, it can help generate more business and revenue. Ans. The impact of social media is
very powerful. Social media is so powerful that it can shape people’s opinions, choices, business,
politics, innovation, culture, and more. In terms of business, it can help generate more business
and revenue.

UNIT 5 :

1.What is attribution modeling?

Attribution modeling is a framework used by marketers to assign credit or value to touchpoints
within the buyer’s journey based on conversions.
2.What kind of attribution models are there?
Generally speaking, there are six main types of attribution models – first-touch, last-touch,
linear, time decay, U-shaped, multi-touch, and W-shaped multi-touch. Additionally, you can
create customized attribution models based on your needs and wants.
3.What are the different types of marketing attribution tools?
To get started with attribution modeling, you can tap into Google Analytics. Alternatively, you
can use third-party tools or design your custom tool with Python.
4.What is the best attribution model?
There is no attribution model that has unanimously or even majority claimed to be the best one.
It depends entirely on your business model, your needs, and the available resources.
5.What is the most common attribution model?
Last-touch (also referred to as last-click) is the most common attribution model that tends to be a
default in a number of analytics tools.
6.What is a digital marketing analysis?
A digital marketing analysis researches and evaluates your business, audience, and competitors to
build a custom, data-driven digital marketing plan for your company. Using an online marketing
analysis, your company can deliver an Internet marketing strategy that speaks to your audience —
and converts them.
7.What does a digital marketing analysis include?
In most cases, a digital marketing analysis will include the following steps:
 Reviewing your company’s current marketing strategy, goals, and audience personas
 Investigating your competitors’ marketing strategy and target audience
 Researching your target audience’s online behavior, wants, and language
 Rebuilding your marketing strategy based on your findings
8. What is digital transformation ?

Digital transformation is the incorporation of computer-based technologies into an

organization's products, processes and strategies. Organizations undertake digital transformation
to better engage and serve their workforce and customers, and thus, improve their ability to
compete.
9. What is digital transformation and its benefits?
 Digital transformation gives you increased operational efficiency. You can consolidate
messy manual processes and reduce overhead costs by integrating with back-office systems,
automating delivery processes and product updates, enabling inter-device activation, managing
multiple product variants, and more.
10. List the types of digital transformation
 Process transformation. The primary goal of a process transformation is to make internal
processes more straightforward and efficient. ...
 Business model transformation. ...
 Domain transformation. ...
 Cultural/organizational transformation.
11.What is web analytics?
Web analytics is the collection, reporting, and analysis of website data. The focus is on
identifying measures based on your organizational and user goals and using the website data to
determine the success or failure of those goals and to drive strategy and improve the user's
experience.
12. What is the role of data analytics in web analytics?
It assesses the way visitors interact with the site. This is done by tracking, collecting,
measuring, analysing, and reporting data. Data analytics is the process of examining data sets to
find meaning, trends, insights, answers, conclusions, and other useful information.
13. What are goals in web analytics?
Goals measure how well your site or app fulfills your target objectives. A goal represents
a completed activity, called a conversion, that contributes to the success of your business.
13. What are the recent trends in Digital marketing?

Another digital trend gaining steam is conversational marketing. This refers to chatbots, AI
assistants, and other tools through which customers can contact you. You can use it to improve
customer service, generate leads, and answer questions.
14. What are the latest digital marketing trends in India?

 Video Marketing. Video has emerged as a powerful tool in the digital marketing arsenal,
and its popularity is only expected to grow in 2023. ...
 Influencer Marketing. ...
 Personalization and Customer Experience. ...
 Voice Search Optimisation. ...
 Social Commerce. ...
 Artificial Intelligence and Chatbots.
15.What do you mean by strategy based on analysis ?
Strategic analysis is a process that involves researching an organization's business
environment analysis within which it operates. Strategic analysis is essential to formulate
strategic planning for decision making and smooth working of that organization.

16.Define E-mail
 Electronic mail (e-mail) is a computer-based application for the exchange of messages
between users. A worldwide e-mail network allows people to exchange e-mail messages very
quickly. E-mail is the electronic equivalent of a letter, but with advantages in timeliness and
flexibility.
17. What do you mean by mobile app?

A mobile app (or mobile application) is a software application developed specifically for
use on small, wireless computing devices, such as smartphones and tablets, rather than desktop
or laptop computers.
18. What is a mobile ad campaign?

A type of ad that can appear on webpages and apps that are viewed on a mobile device
like a cell phone or tablet. For Google Ads, "mobile" is defined as where the ad can appear on
"mobile" devices. These include high-end mobile devices with smaller screens, such as
smartphones.
19. What is Social Media?
Social media refers to the means of interactions among people in which they create,
share, and/or exchange information and ideas in virtual communities and networks. The Office
of Communications and Marketing manages the main Facebook, Twitter, Instagram, LinkedIn
and YouTube accounts.
20. What is an ad word?

AdWords is an advertising system Google developed to help businesses reach online

target markets through its search engine platform and partner sites.

Prepared by
(Prof.G.Poornima) Dean/MBA