Media and Information Literacy (Evolution of Traditional Media To New Media)

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MEDIA AND INFORMATION LITERACY

EVOLUTION OF TRADITIONAL MEDIA TO NEW MEDIA

PREHISTORIC AGE (220 BCE – 1,700 BCE)

 About million years ago.


 Used stone tools as part of their daily activities such as in hunting and gathering.
 The homo sapiens as the early humans were capable of conceptualization, abstract
thought, communication, reflection, and providing solutions to the problems they
encountered.

INDUSTRIAL AGE (1700s – 1930s)

 Began in Great Britain, 1970.


 Substitution of handy tools with electrical machines like the power loom and the
steam engine.
 Man advanced technology equipment, substantiate iron armor, and the
commercial enterprise of various products for mass production.
ELECTRONIC AGE (1930s – 1980s)

 Started when electronic devices like computers were used.


 Man applied the power of transistors that were used in radio, electronic circuits,
and the early computers.
 People make used of air access of communication.

NEW INFORMATION AGE (1900s – 2000s)

 Replacement of conventional industry to worldwide web or through website with


the use of internet connection.
 Man innovates the use of microelectronics with the emergence of personal
computers, laptops, net books, mobile phones, and wearable technology.

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