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Podcast Project

This podcast project aims to help people find ways to improve themselves by compiling stories from successful people. The target audience is males and females aged 18-24 in Ho Chi Minh City, Vietnam. The podcast will provide useful information on topics like work, study, and relationships. It seeks to motivate listeners and solve the problem of not knowing how to better oneself. The project will run from weeks 5 to 8 and hopes to inspire listeners through high-quality audio and well-researched content.

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anhnmqs180019
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28 views7 pages

Podcast Project

This podcast project aims to help people find ways to improve themselves by compiling stories from successful people. The target audience is males and females aged 18-24 in Ho Chi Minh City, Vietnam. The podcast will provide useful information on topics like work, study, and relationships. It seeks to motivate listeners and solve the problem of not knowing how to better oneself. The project will run from weeks 5 to 8 and hopes to inspire listeners through high-quality audio and well-researched content.

Uploaded by

anhnmqs180019
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Creative

Brief
Template
Project Title

BẠN LÀM GÌ ĐỂ TỐT HƠN

Project Overview

People always want to be better in every aspect of their lives, from work,
study, to personal relationships. However, not everyone knows how to do it.
Therefore, The "Bạn làm gì để tốt hơn?" podcast project was created to help
people find the answer to this question. The program will compile stories and
sharings from people who have been successful in life, from which to inspire
and help listeners find the way to become better.

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Objective
This is a concise statement of what you want to accomplish in your target market. Do you want to inform,
persuade or motivate an audience to take a specific action?

The objective of this podcast project is to provide listeners with useful and
interesting information on how to improve themselves.

Target Audience
Who is the creative work addressing? Describe in as much detail as possible who you want to engage and
influence. Use demographic information, describe interests, behaviors, needs and fears.

Age: from 18 to 24 Gender: Male and Female Level of education: All Location:
Ho Chi Minh City

Competitors
Who in your field also targets the same audience? Summarize what products they are currently selling
or campaigns they are running that might affect reaching your own objectives.

All people

Your Offer
What are you trying to promote or sell exactly? What aspects or features of your offer stand out?

Non - profit project

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Key Benefit
What is the single most important benefit of your offer for your target audience?

- Surveying listeners is a great way to gather information about what they are looking for in a podcast. You
can ask them about the topics they are interested in, the types of content they enjoy, and what they want
to improve in their lives.
- Podcast data analysis can provide information about the topics and content that listeners enjoy the most.
You can use this information to shape the direction of your podcast in the future.

Problem
What important problem of your target audience is your offer solving?

Low approach

Proof Points
What information can you share to make your offer credible and trustworthy? Can you share customer quotes,
satisfaction levels, low-price guarantees or test results that lend you external credibility?

-Sound Quality Concerns: Podcast listeners may be deterred by poor sound quality, which can disrupt the
listening experience.

-Ineffective Content Presentation: Listeners may lose interest if podcast content is not well-researched, logically
presented, or if the language is too technical for the target audience.

-Lack of Listener Interaction: Limited opportunities for listener interaction may lead to a sense of disconnection.

Deliverables
What asset or assets do you need specifically? Images, a video, a PowerPoint presentation? Include details about
the specific file format, size or other technical requirements.

Deliverable 1

Deliverable 2

Deliverable 3

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Look and Feel
Add some keywords or personality traits that describe what you want the tone of voice and design to feel like.

Sympathy, Motivativation

Guidelines
Here you can include specific design features that you want to see included such as specific headlines or
product photos or more general guidelines for the execution such as color palettes or fonts to use.

Copy Mỗi người hãy trở thành phiên bản tốt nhất của chính mình

Social
Media Tiktok, Facebook, Youtube

Other

Timeline
Projected timeline

BẠN LÀM GÌ ĐỂ TỐT HƠN

Important dates/deadlines

WEEK 5 - WEEK 8

Budget
Amount

Financial
Sources

Notes

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Comments and Approval
Contact Name and Title

NGUYỄN MAI ANH

Comments

HOPE YOU ENJOY OUR PODCAST

Date Signature

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