Establishment of Athens Aroma

in Rodriguez, Rizal

A Feasibility Study Submitted in Partial Fulfillment of the Requirements for the

Degree of Bachelor of Science in Business Administration
Major in Human Resource Management

Presented by:
Monzales, Gillian Grace B.
Onquit, Kaila D.
Plazos, Desiree Joyce L.
Tan, Jeralyn I.

2023
 Chapter 1

PROJECT BACKGROUND

Introduction

Setting up a business nowadays is challenging because there is so many

competitors. To run a successful business, they must competent enough and they

can easily adopt to the changing conditions of business. In order to adapt, a

company must have its antennae tuned to trends of business environment changes,

understand them, and quickly react to refine or transform its business model. The

attitude that entrepreneurs need to possess to have a successful business must be

able to effectively communicate, sell, focus, learn, and strategize. An ability to

continuously learn is not just a key entrepreneurial skill, but also a very valuable life

skill. Growing a business requires a sound strategy based on inherent business

sense and skills. Conducting a feasibility study can help the business examine

potential risks to determine whether they're worth taking. A comprehensive feasibility

study can distinguish real economic opportunities from investments that could fail.

An idea of building a business is great but they are only as great as their

execution. A feasibility study will help clarify what goals need to put in place to be

successful by providing benchmarks for a project’s viability. A feasibility study helps

you understand your facility’s costs as well as its revenue earning potential. With this

information in hand, you can either obtain the resources needed to complete your

project or “right-size” your project based on available resources.

The proponents would like to introduce “Athens Aroma” a Filipino brand-new

perfume business that provides the customers unique and quality products that can

make you confident, we will sell it in affordable price so that everyone can afford it. It

offers variety of scents that everyone will like it.

 According to Rachel Grabenhofer (2018), fragrances and flavors are well-

known for their ability to tap into primordial feeling and instincts, so marketers

continue the search for new ways to tap into and initiate their powerful influence. It’s

no wonder why fragrances and flavors remain as relevant today as ever as do some

of their formulation challenges.

History of the project

Our perfume is oil-based product with oil-based perfume wear differently to

alcohol-based perfumes. While there’s less projection with the perfume wearing

closer to the skin, there is better longevity since the oil molecules hold the perfume

down for longer. Alcohol-based perfumes are quite diffusive and have an intense

initial flash, due to the alcohol that evaporates quickly and transports the aromatic

molecules around the wearer. With oil-based perfumes, the scent is slightly more

subtle and has a slow reveal but lingers on one’s skin for longer. This also has to do

with the fact that the longevity of a perfume is increased when applied on

moisturized skin, as opposed to dry skin where the scent just disappears after a

while. Using an oil perfume cancels out the need to moisturize the beforehand as the

oil base hydrates the skin as a result.

The proponents want to establish a business that every Filipino will love the

scent. The owner of this business wanted to innovate a perfume that not yet visible

in the market. Every business comes with their own uniqueness, with that Athens

Aroma main special ingredient is oil.

The idea of creating this business established in 2023, when the owner

wanted to create an oil based and long-lasting perfume, we the owner of this

business we wanted to create long lasting perfumes because fragrance has the
ability to improve mood and create a positive atmosphere. Certain fragrances are

known to have mood-boosting properties, such as lavender, which is known for its

calming and relaxing properties. Owners inspired to make perfume because some

people can't even leave the house without a bottle of their signature scent. They will

use oil based as main ingredient because perfume oils offer several benefits over

traditional perfumes. They tend to have longer-lasting scents, can be customized to

individual preferences, are often gentler on the skin, provide portability and

convenience, and offer complex and nuanced fragrance profiles. They came up with

a non-food product named "Athens Aroma" that inspired to the scent of God and

Goddesses.

The idea of the owners continues as they want to be a leading business in

perfume industry that will satisfy our customers preferences. Athens Aroma: the

name of the business, was created. It will be a non-food business in Rodriguez, Rizal

that offer a variety of fragrances.

The process of making the product requires skills because you need the

ability to discern subtle differences between various scents and ingredients is crucial

in creating exceptional fragrances, yet it is manageable. The business will be having

a physical store located at Montalban Town Center Bridge and will be having online

store such as Facebook, Instagram for the convenience of the customers.

Background information of the study

Perfume is used to give a pleasant and desirable scent to a person’s body,

typically, with the aim of increasing self-appeal and self-confidence. Perfume is a

blend of fragrant essential oils or aroma compounds, fixatives, and solvents used to

provide a pleasant scent to the human body, animals, food, objects, and living
places. It's normally in liquid form, and it's used to give a person's body a nice

aroma. The word perfume comes from the Latin perfumer, which literally means "to

smoke through." Perfumery began in ancient Mesopotamia and Egypt and was

developed by the Romans and Arabs. Perfume is now widely utilized by people of

various ages, genders, and cultures from all over the world. The evolution of perfume

from a luxurious commodity to a fashionable one, as well as the introduction of new

brands to the market, has made it more difficult.

According to Smith and Wade (2008), the reason most women like perfume is

the pheromone produced by their bodies. Usually, these scents or perfumes trigger

an increase in the pheromone produced by the female body. In studies carried out,

nearly 80% of all women will make a perfume purchase at least each year. Not only

does smelling great make a woman feel good about herself, but it will make her feel

attractive also. Roses have existed and have been recorded for longer than most of

our garden plants. Their earliest record seems to be rose leaves. These include such

diverse ones as honeysuckle, moss, hyacinth, honey, wine, marigold, peppers,

parsley, and fruits such as raspberry. In addition, “roses with the best scents are

darker colors, have more petals, and have thick or velvety petals. Red and pink

roses often smell like what we term “rose”. White and yellows often smell of violets,

nasturtium, and lemon. Orange roses often smell of fruits, violets, nasturtium, and

clove (Perry, 1998). A lot wonder why some perfumes last and others don’t. Lord

(1992), states that a scent not only changes over time, but with time of day. Early

morning is when scents are strongest, the oils are most powerful, and so when roses

are harvested for rose oil. Rose scent may be more powerful with the first blooms of

summer. Rose scent even can challenge outdoor.

 Due to Filipinos’ love to the perfumes, the proponents came up with the idea

of having a perfumes business that offer a unique scent that inspired to the God and

Goddesses’ fragrance. It is also marketable in the market because as a Filipino, it is

part of our culture to smell good every time.

“Athens Aroma” is the name of the business because it is inspired by the God

and Goddesses. As we go through to this business, we ensure the safety and health

standards will be our priority. Different sanitary procedures will be prioritized and

monitored during the production of perfume the safety of our customers is our

priority. Perfumes are the one most common and important to our daily life, and

ensuring you are smelling good and also perfume can uplift the mood and boosting

morale. As a natural aphrodisiac, perfumes may make you appear more attractive.

Perfumes have mood-enhancing effects and may help combat stress and other

anxiety-related. Your ability to smell also plays a key role in your health. If your ability

to smell declines, it can affect your diet and nutrition, physical well-being, and

everyday safety. Because of the rising competition in the perfume industry, the

proponents decided to establish Athens Aroma to serve everyone unique and brand-

new fragrance that new to market that Filipino will surely love. Proponents aims to

establish their business at Footbridge 2 nd floor Montalban Town Center near

shopping mall, therefore, this location is accessible to everyone that is perfect

location for you to establish a business. Our target customer of this study includes

Montalban residences.

Objectives of the study

This study entitled “ESTABLISHMENT OF ATHENS AROMA IN RODRIGUEZ,

RIZAL” mainly focus to the following:

 1. To obtain our customers satisfaction by innovating and adopt to the changing

conditions of business.

2. To make unique yet affordable perfume to sustain the needs of our customers.

3. To locate our strategic business in Montalban Town Center so our target

customers can easily purchase.

Scope and Limitations

This study of Athens aroma will be established at Montalban, Rizal, and the

target market is a wide range of customers including employed, unemployed, junior

high school students, senior high school students, college students, stay-at-home

parent, and freelance. Additionally, anyone who wants to try our product. Specifically,

these people ages from 15 to 50 years old will be covered as part of the

respondents. The establishment will offer sample tester to everyone based on our

customers preferences.

Some of the anticipated constraints include the reluctance anticipate in the

study at the same time, study will be restricted at Montalban Rizal. However, Athens

Aroma will use alternative and easy way to reach out people such as creating social

media platforms for selling communicating and including delivery process to continue

to provide quality products and services to the customers. The product will be

disseminated through direct selling and online with the help of online apps such as

Facebook and Instagram. The total number of respondents are 250 in Montalban

residents.

MISSION

Our mission is to offer the finest quality of perfume and to sell it in affordable price

that sustain the pleasant aroma of our customers. We believe that fragrances and

flavors are essential elements of humanity.

 VISION

Athens Aroma is dedicated to be recognized as one of the top selling fragrant

products in Rodriguez, Rizal. And to be the one leading company in perfume

industry.

Emblem of the business

Figure 1
Business Emblem of Athens Aroma

1. ” Athens Aroma” is the name of proposed business. The word “Athens.”

According to Greek mythology, the present capital of Greece is named after

the Goddess Athena, who prevailed in the confrontation with the sea God

Poseidon. “Aroma” coming to aroma, it is the word for an odorous scent, one

that satisfies the nose in a way that makes you lick your lips. The Aroma is

distinctive, pervasive, and usually pleasant smelling. The combination of

 words is unique and catchy name of the business that surely consumers will

remember.

2. The 2 God and Goddesses symbolizes the characteristics by restrained

harmony, proportional beauty, and idealization. These qualities, remarkable

given the relative brevity of the period, emerged as the bedrock of Western

art's canon in the ages that followed.

3. The rectangle in our logo, it represents the brand's tradition, elegance, and

fashion, as well as the pursuit of feminine beauty.

Definition of Terms

 Affordable – able to be bought or rented by people who do not earn a lot of

money.

 Reliever – someone who substitutes temporarily for another employee.

 Staff – people employed by a particular business or organization.

 Supply – It refers to the quantity of goods a supplier offers to consumers.

 Product – is any item or service you sell to serve a customer's need or want.

They can be physical or virtual.

 Production – the action of making or manufacturing from components or raw

materials, or the process of being so manufactured.

 Production – The action of making or manufacturing from components or raw

materials, or the process of being so manufactured.

 Customer – a person that buy the products of a business.

 Demand – means a consumer's desire to buy goods and services without any

hesitation and pay the price for it.

 Competitors – are other businesses who can offer the same or similar goods

and services to your customers.

 Business – A business is defined as an organization or enterprising entity

engaged in commercial, industrial, or professional activities.

 Fragrance – Something (such as a perfume) compounded to give off a sweet

or pleasant odor.

 Aphrodite – is the ancient Greek Goddess of sexual love and beauty. Also

known as a Goddess of love and fertility and occasionally presided over

marriage.

 Hera – Hera is a girl's name of Greek origin, meaning "goddess of marriage."

In Ancient Greece, Hera was the queen of the Olympian gods. She was also

worshiped as the protector of women in childbirth.

 Artemis – The Goddess of the moon, wild animals, and hunting, twin sister of

Apollo.

 Hestia – The Goddess of hearth and home. This Greek pick, meaning

"hearth" or "fireside," is rooted in mythology as "the goddess of hearth and

home."

 Gaia – Greek personification of the Earth as a goddess. Mother and wife of

Uranus (Heaven), from whom the Titan Cronus, her last-born child by him.

 Zeus – He was the God of thunder and the ruler of the Olympian Gods. His

name, which means "sky father," was derived from the Porto-Indo-European

word that means "to shine."

 Hermes – The messenger and herald of the gods; the divinity of commerce,

cunning, theft, travelers, and rascals.

 Poseidon – He is one of the Twelve Olympians in ancient Greek religion and

mythology, presiding over the sea, storms, earthquakes and horses.

 Demeter – She was the ancient Greek Goddess of the harvest.

 Apollo – He is recognized as a God of The Sun and Light. But he is also the

God of poetry, healing, music, plagues, knowledge, order, prophecy, beauty,

agriculture, and archery.

 Perfume – Liquid typically made from essential oils extracted from flowers

and spices, used to impart a pleasant smell to one's body or clothes.

 Chapter 2
MANAGEMENT AND PERSONNEL FEASIBILITY

This chapter discusses the basic considerations in forming the organization,

the type of business ownership, the organizational structure of the business as well

as the officers and key personnel, and lastly the project schedule.

Basic Considerations

Athens Aroma Perfume Business aims to create a long-lasting fragrance

haven perfume enthusiast. Our goal is to redefine the perfume shopping experience

by seamlessly blending elements of artistry, science, and culture, resulting in a

harmonious orchestra of fragrances. Strategically located in a bustling urban hub,

our stall is dedicated to offering a carefully curated collection of the world's finest

perfumes. Our unwavering dedication to excellence, authenticity, and sustainability

forms the bedrock of our enterprise, ensuring that each fragrance carries a distinct

narrative and leaves a lasting impression. In this chapter, we will delve into the

essential components that form the core of our business concept and vision. This

includes our meticulous approach to selecting perfumes, our firm commitment to

sustainable practices, thereby cultivating a thriving community of fragrance

enthusiasts who recognize the profound impact of scent.

 The primary store will be located inside the Footbridge 2 nd floor of Montalban

Town Center, Rodriguez, Rizal. This shopping complex is conveniently located near

Montalban's marketplace and various other establishments. This strategic positioning

presents a favorable opportunity for establishing our business within this bustling

commercial hub.

Form of Ownership

The type of business ownership of Athens Aroma will be partnership between

four (4) founders namely, Gillian Grace Monzales, Kaila Onquit, Desiree Joyce

Plazos, and Jeralyn Tan.

A partnership is a formal contract involving two or more entities collaborating

to oversee and manage a business while jointly assuming responsibility for both its

profits and obligations. This legal association arises when two or more individuals or

companies come together, typically through a written agreement, to establish a

business relationship. Each partner contributes capital to the business, and in return,

they receive a share of the profits and bear a portion of any financial losses incurred.

Athens Aroma operates as a general partnership, comprising four individuals

who share mutual skills and interests in the field. In a general partnership, a

business arrangement unfolds wherein two or more individuals jointly share

ownership, assets, and the financial and legal responsibilities of the business. This

collaborative effort ensures that each person plays a substantial and active role in

the day-to-day operations, underscoring their collective commitment to the success

and functioning of Athens Aroma (Bloomenthal, 2020).

Organizational Structure
 The business has a Flat or Horizontal Organizational Chart. Flat or horizontal

organizational chart has little or no levels of middle management and typically

consists of two levels: the top administrators, which are the owners of the business

and the workers. In business like this, the workers have more responsibilities.

Figure 2

Organizational Chart of Athens Aroma

Officers and Key Personnel

Professionals who work diligently to realize the company's vision play a

pivotal role in defining the success of any business. A strong new recruit should not

only enhance the existing team's dynamics but also bring fresh skills and motivation

that benefit both the group and the company as a whole. Hiring an employee who

doesn't fit into the current team or exhibits issues with temperament can have

detrimental effects on the team's morale and overall productivity.

In today's modern workplace, employees have access to a wealth of sensitive

information that is fundamental for the seamless operation of an organization. It is

imperative for businesses to have confidence in the ethical conduct of all their staff

members.
 Creating and maintaining a well-crafted job description that accurately

portrays the role can significantly aid in attracting top-notch candidates who are an

ideal fit for the position. Initially, the job advertisements should outline specific

requirements such as compensation, qualifications, job specifics, and clientele.

Subsequently, to enhance the likelihood of hiring the perfect candidate, the job

descriptions must focus on the critical attributes that have been identified. Here are

the job titles, descriptions, responsibilities, and qualifications for each available

position at Athens Aroma:

Job Title: Stall Owners

Stall owners are individuals responsible for overseeing a business, whether it

deals in products or services, to meet community needs and generate profit. They

are accountable for managing all aspects of the business, offering high-quality

perfumes, and motivating their staff to deliver exceptional customer service while

upholding the company's financial, quality, and strict health and safety standards.

Stall owners ensure that operations run efficiently while maintaining high standards

for output, efficiency, quality, and resource utilization.

Responsibilities:

- Oversee daily business operations, including setting goals, decision-

making, financing, and marketing strategies.

- Enhance sales, profits, cash flow, revenue, and long-term net value by

consistently delivering better results and performance for the same

amount of time, effort, resources, labor, and funds invested in the

company.
 - Maintain accurate records of weekly, monthly, and annual income and

expenditures, ensuring efficient execution of activities.

- Recruit and train personnel according to company policies.

- Manage the company's positive reputation and provide input for

improvement.

- Handle customer concerns professionally and effectively.

Job Title: Staff Only

Number of Personnel: One (1)

Job Description: Staff members are primarily responsible for crafting pleasing

fragrances and serving customers. They assist customers promptly and efficiently

while performing tasks related to perfume packaging, such as preparing materials

and equipment. They excel in a dynamic, high-pressure environment due to their

speed, organization, and dexterity.

Responsibilities:

- Perform opening duties to ensure the store opens on time.

- Complete daily sales reports.

- Prepare well-packaged perfumes for customers' direct and online orders.

- Address customer inquiries.

- Handle customer complaints and resolve issues promptly.

- Provide immediate assistance.

Qualifications:

- Minimum high school graduate.

- Possess a pleasant personality.

 - Demonstrates productivity and good health.

Job Title: Production Staff

Number of Personnel: One (1)

Job Description: A production staff are skilled workers who keep production flowing

by checking quality of product through monitoring machinery. This role involves full-

time employment (Monday – Sunday) with scheduled days off and requires flexibility.

Responsibilities:

- Responds to and coordinates all service calls required by Client.

- Maintain and monitor accurate supplies inventory.

- When necessary, provide support and prepare Athen's Aroma products for

customers' direct or online orders.

Qualifications:

- Completion of the provided training program.

- Flexibility and adaptability

- Willingness to work on a rotating schedule and overtime.

- Excellent communication skills.

- Pleasant personality.

- Proficiency in handling customer complaints and resolving them according

to established policies and procedures.

- Effective multitasking and time management skills while maintaining

attention to detail.

- Ability to work under pressure.

- Proficient in promoting products while upholding professional standards.

The above job descriptions are designed to provide clarity regarding the roles and

responsibilities at Athens Aroma Perfumes and assist in attracting candidates who

are a perfect fit for these positions.

Wages and salary

To attract and retain highly skilled personnel, it is crucial to offer competitive

compensation packages. We will develop an extensive compensation plan based on

prevailing market rates, industry benchmarks, and the specific roles within the

organization. Factors such as experience, job responsibilities, and performance will

be considered.

Table 1

Projected Monthly Salary

Daily Salary and Monthly Salary and

Position
Allowance Allowance
Production Staff 437.00 10,488.00

Staff 400.00 9,600.00

Total 837.00 20, 088.00

Computation

Monthly Salary and Allowance = Daily Salary and Allowance X Working Days

in a week X Number of Weeks in a Month.

Table 1 shows the business’s daily and monthly salary allowance schedule for

its employees in Athens Aroma. The Production Staff is paid PHP437.00 per day and

PHP10,488.00 per month, while the Staff paid PHP400.00 in a week and
 PHP9,600.00 per month. The total Daily Salary and Allowance is PHP837.00 while

the Monthly Salary and Allowance is PHP20,088.00

Table 2
Total
Daily Monthly PHILHEALT PAG- Total Net
Position SSS E.C Deduction
rate rate H IBIG Pay
s
Productio P437.0 P10,488.0 P300.0 P100.0 P10.0 P9,928.0
P150.00 P560.00
n Staff 0 0 0 0 0 0
P400.0 P300.0 P100.0 P10.0 P9,040.0
Staff P9,600.00 P150.00 P560.00
0 0 0 0 0
Proposed Monthly Employee’s Contribution

Computations

SSS – Enter the Monthly Salary then press the “calculate”

PHILHEALTH – Enter the Monthly Salary then press the “calculate”

PAG – IBIG – Enter the Monthly Salary then press the “calculate”

Total Deductions – Add the SSS, PHILHEALTH, PAG-IBIG, and EC.

Total Net Pay – Monthly rate minus total Deduction.

Training Program

We will implement effective training programs to ensure that our employees

are well-prepared to excel in their respective roles. These training programs will

cover a wide range of areas, including product knowledge, customer service, sales

techniques, and safety protocols.

Specialized Training for Key Personnel

 Key personnel, such as perfumers and store managers, will receive training

programs that align with their specific roles. For instance, perfumers will undergo

training in perfume formulation and rigorous quality control processes, while store

managers will receive training in inventory management and customer service.

Recruitment and Selection Process

The recruitment process for Athens Aroma Perfumes will encompass the following

steps:

1. Job Posting: Vacancies will be advertised through various channels,

including online job boards and local employment centers.

2. Application Screening: Resumes and applications will undergo thorough

review to shortlist highly qualified candidates.

3. Interviews: Shortlisted candidates will participate in interviews to evaluate

their suitability for the roles.

4. Background Checks: Selected candidates will undergo comprehensive

reference and background checks.

5. Job Offers: Successful candidates will receive formal job offers that include

details about compensation and benefits. Athens Aroma's Recruitment and

Selection Approach

Our organization will give priority to candidates who demonstrate a genuine

passion for perfumes and possess relevant skills and experience. Cultural alignment

with our values and a strong commitment to delivering exceptional customer service

will also play a significant role in the selection process.

Timeframe for the Proposed Business Project

 The establishment of Athens Aroma Perfumes is estimated to take

approximately six months, from the initial planning phase to the store's grand

opening. This timeline encompasses critical activities such as obtaining necessary

permits, setting up the physical store, recruiting and training staff, and preparing for

the store's highly anticipated launch.

Store Operations

Table 3
Athens Aroma Store Operation

Total Hours of
Day Opening Hours Closing Hours Operation (per
day)
Monday 10:00 am 7:00 pm 8 Hours
Tuesday 10:00 am 7:00 pm 8 Hours
Wednesday 10:00 am 7:00 pm 8 Hours
Thursday 10:00 am 7:00 pm 8 Hours
Friday 10:00 am 7:00 pm 8 Hours
Saturday 10:00 am 7:00 pm 8 Hours
Sunday 10:00 am 7:00 pm 8 Hours
Total Hours per Week 56 Hours

Athens Aroma Perfumes will operate during standard business hours, with

specific operating hours to the location and market demand. We will consistently

monitor sales, inventory levels, and customer feedback to optimize store operations

and ensure the ongoing satisfaction of our valued customers.

This chapter offers a comprehensive overview of the critical factors,

organizational structure, and operational strategies that will govern Athens Aroma

Perfumes. The success of our business venture will greatly depend on the dedication

and expertise of our team and the precise execution of these well-thought-out plans.
 Chapter 3

MARKETING FEASIBILITY

This chapter will assist in understanding the marketing component of the firm.

The following will be covered under the marketing component: project description,

target market, population and sample design, demand, supply, pricing, marketing

plan and marketing strategy, and sales forecasting.

The process of introducing and advertising goods or services to the market,

as well as encouraging sales from customers who purchase, is required for the firm’s

success. Because the goal of marketing is to improve consumer awareness and

recognition of a product or service, marketers must be creative in their promotional

activities. To be able to provide high-quality service to its customers, the business’

promoter must be unique. The major purpose of the proposed organization should

be to meet the requirements and desires of its clients or target market.

Project Description

Perfume remains an important and expanding element of the fragrance

industry. It’s an excellent practice to take care of oneself by ensuring you smell nice,

elevating your attitude, and boosting morale. Perfume selections have grown to

accommodate a wide range of tastes. However, nowadays, perfumes are most likely

to have a mixture of essential oils and aroma compounds, fixatives, and solvent used

to give the human body, animals, objects, and living spaces a pleasant scent. It is

known for their natural aphrodisiac qualities which can enhance your attractiveness,

while also offering mood-improving benefits that can assist in alleviating stress and

addressing anxiety-related issues.

Perfumes are increasingly being made with synthetic ingredients rather than

natural oils. Less concentrated perfumes are getting more popular as well. These

variables, when combined, lower the cost of the smells, enabling more widespread

and regular, often daily use. The industry’s innovative developments are using scent

to heal, make people feel good, and improve relationships between each other. The

sense of smell is a right brain activity that governs emotions, memory, and creativity.

Aromatherapy, which involves inhaling oils and smells to treat physical and

emotional issues, is being reintroduced to help balance hormone and bodily

energies. Aromatherapy theory holds that when essential oils are breathed or

administered topically, they assist boost the immune system. These fragrances have

an effect on one’s mood and can be utilized as a sort of psychotherapy.

Therefore, the Athens Aroma envisions the creation and launch of a

captivating fragrance that embodies the essence of Athens, Greece. This project

aims to introduce a unique and evocative perfume to the competitive global

fragrance market. “Athens Aroma” will capture the spirit of this historic city through a
blend of aromatic notes inspired by its rich cultural heritage and vibrant landscapes.

The creation of a pleasing perfume is at the foundation of the “Athens Aroma”

initiative. Our team of skilled perfumers and aroma experts will carefully create a

fragrance that captures the fascination of Athens. The final product will be subjected

to thorough testing to guarantee that it fulfills the highest quality requirements,

resulting in a perfume that appeals to consumers looking for a refined and one-of-a-

kind aromatic experience. The proponents would like to introduce “Athens Aroma” a

Filipino brand-new perfume business that provides the customers unique and quality

products that can make you confident, we will sell it in affordable price so that

everyone can afford it. It offers variety of scents that everyone will like it.

Target Market

Our primary target market for the implementation of Athens Aroma are the

citizens around Montalban, Rizal specifically inside San Jose, San Rafael, and San

Isidro. Men and Women between the ages of 15 and 50. This group is considered

known for young individuals that appreciate style and fashion as well as young

professionals, high school students, college students, and adults. They tend to be

more educated about the beauty products such as perfumes and fragrances,

wealthier, and enthusiast of purchasing these high-quality goods. In accordance with

the demographic of men, they are typically composed of college/university students,

young adults, and young professionals who loves to engage and gives importance in

style and fashion. Men also have their higher disposable incomes which can be

beneficial to our business since they are willing to spend money for high-quality

products.

The Demographics and Geographic Profile of the Respondents:

 1. Sex
27%

Female (73%)
Male (27%)

73%

Figure 3

Sex of the Respondents

Figure 3 shows the frequency and percentage of the respondents’ sex. The majority

of the respondents out of 100% are female 73% or 146 respondents, 27%% or 54

respondents are male.

2. Age

3% 2%
11%
34%

18 and below (34%)

19 - 25 (51%)
26 - 35 (11%)
36 - 40 (3%)
41 - 45 (2%)
46 - 50 (0%)

51%

Figure 4

Age of the Respondents

Figure 4 shows the respondents’ ages. Majority of respondents are 19-25 years

old with a frequency of 102 respondents 51%, followed by 18 and below with a

frequency of 67 respondents 34%, followed by 26-35 years old with a frequency of

22 respondents 11%, 5 of the respondents are 36-40 years old with a 3%., and lastly,

0 respondents for 46-50 years old.

 3. Employment Status

2% 1% 3%
7% 7%

Employed (3%)
Unemployed (7%)
Junior and Senior High School (7%)
College Students (70%)
Stay-at-home (2%)
Freelance (1%)

70%

Figure 5

Employment Status of the Respondents

Figure 5 shows the employee status of the respondents. Majority are 140

university/college students, equivalent to 70%, employed are 26 respondents which

is equivalent to 13%. Followed by unemployed and junior and senior high school

students that has the same total respondents 14, equivalent to 7. Lastly freelance

has 2 respondents, equivalent to 1%.

4. Barangay

1% 3%
3%
19% San Jose (42.5%)
43% San Isidro (33%)
San Rafael (18.5%)
Rosario (1%)
Geronimo (2.5%)
33% Balite (2.5%)

Figure 6

Location of the Respondents

Figure 6 shows that majority of the respondents are located at San Jose 85

individuals (42.5%), followed by San Isidro 66 (33%), San Rafael 37 (18.5%),

Geronimo 5 (5%), Balite 5 (2.5%), and Rosario 2 (1%). The majority of the target

market are: San Jose between the ages of 19 and 25 years old, students and

residents of Barangay San Jose, Montalban, Rizal. The prior data indicates a

significant possibility for proponents to convince a sizable client base. However, it

was accessible to everyone who wanted to state their preferences by getting Athens

Aroma perfume for a fair price. Whether perfume enthusiast or not, anyone from the

socio-economic class–lower, middle, or upper class can purchase Athens Aroma

perfume. There are two methods for availing order; ordering it from a physical store

or online. Customers may visit Athens Aroma’s stall in 2 nd Floor Footbridge of

Montalban Town Center, Montalban, Rizal. In addition, they may place their order

online through Shopee and Lazada. The proposed business is open for any

feedback and recommendations, which may be sent via private message on the

Facebook page.

Population and Sample Design

As stated in philatlas.com, Montalban, Rizal had a population of 443,954 in

the 2020 Census. This accounted for 13.33% of Rizal province’s total population and

2.74% of CALABARZON’s total population. Proponents feel that due to a lack of

product awareness, they may not have touched a large section of the population.

Certain people may be unaware of the scent being promoted or may have never

heard of it. Furthermore, prospective consumers frequently prefer scents they are

acquainted with, which may make them hesitant to try a new perfume.

Table 4
Demographic Profile of Barangay
 https://www.philatlas.com/luzon/r04a/rizal/rodriguez.html

Table 4 shows the annual population growth rates in Montalban, Rizal. (2000-

2010) population is 115,167 or 9.32%, (2010-2015) population is 280,904 or 5.32%,

by 2015-2020, the population is 369,222 or 3.95%, (2010-2020) population is

443,954 or 4.68%. The updated census of Montalban, Rizal is year 2020.

Table 5

PSA Census Update as of May 1, 2020

Table 5 shows the PSA census update as of May 1, 2020, with the total

population of 443,954. Barangays are Balite (Pob.) 8,533, Burgos 51,444, Geronimo

6,764, Macabud 10,727, Manggahan 17,851, Mascap 4,708, Puray 3,708, Rosario
6,866, San Isidro 159,612, San Jose 141,819 and San Rafael 31,922. Furthermore,

San Isidro has the highest population in Montalban, Rizal, followed by San Jose.

Slovin’s Formula is:

Where:

= Population size (443,954 population)

= Margin of error (5%)

= Confidence Level (95%)

= Sample Size

Computation

The Athens Aroma Business will be established at the Footbridge 2 nd Floor

Montalban Town Center, Montalban, Rizal. Since the store is surrounded by several

business competitors, the possibility of proponents achieving the inclination of

successful endeavor will range in 200 persons from the 443,954 total population of

Montalban with 95% confidence level and 5% margin of error. The overall sample

size or number of respondents required to survey is 200. The survey was conducted
out using a Google form and was limited to inhabitants of Montalban, Rizal. The

questionnaire includes demographic and regional characteristics of the respondents,

questions about the ideal site of the proponents, and consumer preferences. This

firm will be one of the solutions that will help to expand the economy’s trade system.

The acquired data was examined, tabulated, and interpreted using the

statistical methods listed below. Frequency and percentage are used to measure

and describe the demographic profile of the respondents, as are open-ended

questions (which require respondents to clarify on their alternatives) and binary

questions (which require respondents to say “yes” or “no”).

Survey Result based to the business Venture Location

1. When do you usually go to Montalban Town Center?

12.00% 8.00%

18.00%
Daily (8%)
36.50% Weekly (36.5%)
Monthly (31.5%)
Quarterly (18%)
Annually (12%)

31.50%

Figure 7

When do you usually go to Montalban Town Center?

Figure 7 shows when do the respondents usually go to Montalban Town Center.

The majority of the responses came from 73 respondents (36.5%), they usually go to

Montalban Town Center Weekly. Followed by Monthly 63 (31.5%), Quarterly 36

(18%), Daily 16 (8%), and Annually 12 (12%). The result will guide the proponents

well on when does the number of stocks of the perfume should be increase.

2. What time do you usually go to the Montalban Town center? (choose at least
3)
9 AM
7% 2% 4%
10 AM
10% 16%
11 AM
12 PM
16% 8%
1 PM
7% 2 PM
3 PM
14% 11% 4 PM
6% 5 PM
6 PM
7 PM onwards

Figure 8

What time do you usually go to the Montalban Town center? (choose at least 3)

Figure 8 shows 97 or 48.5% of the respondents typically visits the Montalban

Town Center around 10 AM, along with the 97 respondents at 4 PM. Followed by

42.5% or 85 respondents at 3 PM, 32% or 64 respondents at 1 PM, 29% or 58

respondents at 5 PM, 22.5% or 45 respondents at 11 AM, 20.5% or 41 respondents

at 12 PM, 17% or 34 respondents at 2 PM, 13% or 26 respondents at 9 AM, and 6%

or 12 respondents at 7 PM onwards. The time when there are fewest opportunities to

sold out the product is around 10 AM and 4 PM, it’s either when the Town Center

open in the morning (near lunch time) or when it is nearly shut.

3. How much you usually spent for perfume products?

5% 3%
7%
₱100-150
50% ₱200-250
37% ₱300-350
₱400-500
None
 Figure 9

How much you usually spent for perfume products?

Figure 9 shows that the majority of the respondents usually spent for perfume

products typically range from PHP100-150 which is 49.5% or 99 respondents.

Followed by 36.5% or 73 individuals who spent PHP200-250 for perfumes, 6.5% or

13 respondents for perfume pricing at PHP300-350, 5% or 10 respondents for

perfume pricing at PHP400-500, and 5 of the respondents or 2.5% do not spend

money to buy perfumes.

Demand
Demand is the consumer's desire to purchase a particular good or service

without any hesitation and pay the price for it. The Athens Aroma is offered to

students who go to school during the weekdays (Monday-Friday), particularly those

from AICS (Asian Institute of Computer Studies, Montalban Branch). Workers

currently working in the Montalban Town Center, as well as potential customers

going past our business. It enhances our business because we are surrounded

those individuals buying various items.

Survey Results according to their demand.

1. Have you ever tried oil-based perfume?

20%

Yes (80%)
No (20%)

0.8

Figure 10

Have you ever tried oil-based perfume?

 Figure 10 shows majority of the respondents that has not yet smelled the Athens

Aroma is 40 respondents or (20%) while the 160 respondents or (80%) chose “Yes.”

2. Are you willing to try our perfumes inspired by Athens?

7%

Yes (93%)
No (7%)

0.93

Figure 11

Are you willing to try our perfumes?

Figure 11 shows that the respondents want to try our perfumes inspired by

Athens. 93% or 186 of the respondents are willing to have a try of our perfumes

using the provided tester kit of Athens Aroma. Otherwise, 7% or 14 remaining

respondents chose “No” or not willing to purchase our perfumes. This result shows

higher interest for the proponents to implement the planning business which can give

a high risk and income as well.

3. What is your preferred price of our 10ml perfume?

5.5%

Yes (94.5%)
No (5.5%)

0.945

Figure 12
 What is your preferred price of our 10ml perfume?

Figure 12 shows

4. What is your preferred price of our 30ml perfume?

2%

Yes (98%)
No (2%)

0.98

Figure 13

What is your preferred price of our 30ml perfume?

Figure 13 shows

5. Our store will be located at second floor footbridge in Montalban Town

Center, is it accessible or convenient for you?

Figure 14

Location of the Business

Figure 11 result shows that the location of the business venture is convenient to the

respondents, which is __% or ___ respondents. Since the location (are/are not)

convenient to the customers or respondents, it will encourage the proponents to

implement the proposed business. (Thus, if hindi convenient …)

6. We will be partnering with online shopping apps such as Shopee and

Lazada. Is it convenient for you?

Female
Male
 Figure 15

Online Shopping Apps

Figure 14 shows _______

Measuring Market Demand

Table 6

Overall Demand and Total Selling Price Annually

10ml

Total
Cost Per Mark-
Athens Aroma Demand Selling Total Cost Total Income Total Sales
Item Up(30%)
Price
Goddesses’

Aroma

Aphrodite 18,250 63 18 85 P3,150.00 P6,570.00 P31,025.00

Hera 18,250 63 18 85 P3,150.00 P6,570.00 P31,025.00

Artemis 18,250 63 18 85 P3,150.00 P6,570.00 P31,025.00

Hestia 18,250 63 18 85 P3,150.00 P6,570.00 P31,025.00

Gaia 18,250 63 18 85 P3,150.00 P6,570.00 P31,025.00

Gods’ Aroma

Zeus 18,250 63 18 85 P3,150.00 P6,570.00 P31,025.00

Hermes 18,250 63 18 85 P3,150.00 P6,570.00 P31,025.00

Poseidon 18,250 63 18 85 P3,150.00 P6,570.00 P31,025.00

Demeter 18,250 63 18 85 P3,150.00 P6,570.00 P31,025.00

Apollo 18,250 63 18 85 P3,150.00 P6,570.00 P31,025.00

The table shows the Overall Demand and Total Sales Annually of the 10ml

perfume. Annual Demand is 18,250 bottles, Total Cost per item is Php63.00 Total
Mark-up (30%) is Php18.00, Total Selling Price is Php85.00, Total Cost

Php3,150.00, Total Income Php6,570.00, and with the Total Sales of Php31,025.00.

Table 7

Overall Demand and Total Selling Price Annually

30ml

Cost Total
Athens Deman Mark- Total Total
Per Selling Total Sales
Aroma d Up(30%) Cost Income
Item Price
Goddesses’ Aroma
Aphrodite 18,250 77 19 100 3,850.00 6,935.00 36,500.00
Hera 18,250 77 19 100 3,850.00 6,935.00 36,500.00
Artemis 18,250 77 19 100 3,850.00 6,935.00 36,500.00
Hestia 18,250 77 19 100 3,850.00 6,935.00 36,500.00
Gaia 18,250 77 19 100 3,850.00 6,935.00 36,500.00
Gods’ Aroma
Zeus 18,250 77 19 100 3,850.00 6,935.00 36,500.00
Hermes 18,250 77 19 100 3,850.00 6,935.00 36,500.00
Poseidon 18,250 77 19 100 3,850.00 6,935.00 36,500.00
Demeter 18,250 77 19 100 3,850.00 6,935.00 36,500.00
Apollo 18,250 77 19 100 3,850.00 6,935.00 36,500.00

Computations:

Demand - Estimated Demand per Day

Cost Per Item - Cost of Each Products

Mark-up (-%) - Proponents decided Mark-up.

 Total Income - Selling Price of Each Products

 Total Capital - Cost per Item x Demand

 Total Mark-up - Mark-up x Demand

 Total Selling Price - Total Income x Demand

Supply

This typically refers to the availability and sources of the resources, materials,

or inputs required to carry out a proposed project or business venture. Along with an

analysis of their availability, cost, reliability, and potential risks. This assessment is

essential for determining the viability and sustainability of the proposed venture.

Supply represents the connection between the volume of a commodity or

service and its cost. It signifies the amount of a product or service accessible for

purchase within a market. The quantity supplied represents the amount of a

commodity or service that sellers are prepared and capable of delivering at a specific

price point. Athens Aroma possess a unique position in the business industry;

however, there are some businesses with products resembling those offered by the

proponents.

Computation for Athens Aroma Supply:

☐ Weekly = Total Amount x 7 days

☐ Monthly = Total Amount x 30 days

☐ Yearly = Total Amount x 365 days or 12 months

Legend:

Daily Consumed Based on Production (DCBOP)

Daily Consumed Based on Demand (DCBOD)

Table 8
 Athens Aroma “Aphrodite” Supply

Quantity of
Quanti Original
Ingredients Unit Daily Daily Weekly Monthly Yearly
ty Price
Production
Unscented 1000
1 50 50 300 1,200 14,400
Pre-mix milliliters
Perfume oil 1
Fixative 1
DPG/
1
Moisturizer
Distilled
1 Liter 1
Water
Sweet Like
1
Candy Scent

Table 8 shows the Daily, Weekly, Monthly, and Yearly supply needed for the

production. The production supply was based on the daily production quantity or

demand. All ingredients are not fully consumed in the production in order to prepare

the movement of the demand. The proponents get a low supply price because they

are regular customers in the market. The proponents intentionally put excess supply

to prevent and avoid lacking of stocks. The yearly supply expenses for Athens Aroma

“_____” will be Php __________.

Table 9

Athens Aroma “Hera” Supply

Quantity
Ingredient Quantit Origina of Daily Dail Weekl Monthl Yearl
Unit
s y l Price Productio y y y y
n
Unscented 1000 14,40
Pre-mix ml 1 50 50 300 1,200 0
Perfume
1
oil
Fixative 1
 DPG/
1
moisturizer

Distilled
1L 1
Water
Sweet Like
Candy 1
Scent

Table 9 shows the Daily, Weekly, Monthly, and Yearly supply needed for the

production.

Table 10

Athens Aroma “Artemis” Supply

Quantity of
Original
Ingredients Unit Quantity Daily Daily Weekly Monthly Yearly
Price
Production
Unscented
1000ml 1 50 50 300 1,200 14,400
Pre-mix
Perfume oil 1
Fixative 1
DPG/
1
moisturizer
Distilled
1L 1
Water
Sweet Like
Candy 1
Scent

Table 10 shows the Daily, Weekly, Monthly, and Yearly supply needed for the

production.

Table 11

Athens Aroma “Hestia” Supply

 Quantity of
Original
Ingredients Unit Quantity Daily Daily Weekly Monthly Yearly
Price
Production

Unscented
1000ml 1 50 50 300 1,200 14,400
Pre-mix

Perfume oil 1
Fixative 1

DPG/
1
moisturizer

Distilled
1L 1
Water

Sweet Like
1
Candy Scent

Table 11 shows the Daily, Weekly, Monthly, and Yearly supply needed for the

production.

Table 12

Athens Aroma “Gaia” Supply

Quantity of
Ingredient Original
Unit Quantity Daily Daily Weekly Monthly Yearly
s Price
Production
Unscented 1
50 50 300 1,200 14,400
Pre-mix (1000ml)
Perfume oil 1
Fixative 1
DPG/
1
moisturizer
Distilled
1 (1L)
Water
Sweet Like
Candy 1
Scent
 Table 12 shows the Daily, Weekly, Monthly, and Yearly supply needed for the

production.

Table 13

Athens Aroma “Zeus” Supply

Quantity of
Original
Ingredients Unit Quantity Daily Daily Weekly Monthly Yearly
Price
Production
Unscented 1
50 50 300 1,200 14,400
Pre-mix (1000ml)
Perfume oil 1
Fixative 1
DPG/
1
moisturizer

Distilled
1 (1L)
Water
Sweet Like
Candy 1
Scent
 Table 13 shows the Daily, Weekly, Monthly, and Yearly supply needed for the

production.

Table 14

Athens Aroma “Hermes” Supply

Quantity of
Original
Ingredients Unit Quantity Daily Daily Weekly Monthly Yearly
Price
Production
Unscented
1000ml 1 50 50 300 1,200 14,400
Pre-mix
Perfume oil 1
Fixative 1
DPG/
1
moisturizer
Distilled
1L 1
Water
Sweet Like
Candy 1
Scent

Table 14 shows the Daily, Weekly, Monthly, and Yearly supply needed for the

production.

Table 15

Athens Aroma “Poseidon” Supply

Quantity of
Ingredient Quantit Original
Unit Daily Daily Weekly Monthly Yearly
s y Price
Production
Unscented
1000ml 1 50 50 300 1,200 14,400
Pre-mix
Perfume oil 1
Fixative 1
DPG/
1
moisturizer
Distilled
1L 1
Water
Sweet Like
Candy 1
Scent
 Table 15 shows the Daily, Weekly, Monthly, and Yearly supply needed for the

production.

Table 16

Athens Aroma “Demeter” Supply

Quantity
Ingredient Quantit Origina of Daily Dail Weekl Monthl Yearl
Unit
s y l Price Productio y y y y
n
Unscented 1000 14,40
1 50 50 300 1,200
Pre-mix ml 0
Perfume
1
oil
Fixative 1
DPG/
1
moisturizer
Distilled
1L 1
Water
Sweet Like
Candy 1
Scent

Table 16 shows the Daily, Weekly, Monthly, and Yearly supply needed for the

production.

Table 17
 Athens Aroma “Apollo” Supply

Quantity
Ingredient Quantit Origina of Daily Dail Weekl Monthl Yearl
Unit
s y l Price Productio y y y y
n
Unscented 1000 14,40
1 50 50 300 1,200
Pre-mix ml 0
Perfume
1
oil
Fixative 1
DPG/
1
moisturizer

Distilled
1L 1
Water
Table 17 shows the Daily, Weekly, Monthly, and Yearly supply needed for the

production.

Supply Study

The supply relationship is the relationship between the quantity of a good or

service and its price. It is the amount of a product or service that is available for

purchase on a market. Quantity supplied is defined as how much of a good or

service a seller is willing and able to supply at a given price.

The company’s investigation extended to analyzing the products offered by

competitors. This analysis encompassed both the volume, referring to the quantity of

products available, and the peso, denoting the pricing aspect. By studying the

volume and peso of similar products in the market, the company gained valuable

insights into the competitive landscape. This information allowed them to fine-tune

their own supply strategy, ensuring they could offer a competitive quantity and price

for their goods or services. Such market research is pivotal in making informed

decisions and staying competitive in a dynamic business environment.

Computations

Given: Demand and total sales in peso per day

Total sales in peso per week = Total sales in peso per day X Number of days in

one week

Total sales in peso per month = Total sales in peso per day X Number of weeks in

one month.

Total sales in peso quarterly = Total sales in peso per day X 3 months

Table 18

Athens Aroma Competitors Demand and Sales

Demand Per Total Sales in Total Sales in Total Sales in Total Sales in
Perfume Seller
Day Peso Per Day Peso Per Week Peso Per Month Peso Per Quarter

Aficionado 50 bottles 15,000.00 105,000.00 420,000.00 1,260,000.00

Fine Fragrance Mist 10 bottles 1,500.00 10,500.00 42,000.00 126,000.00

Store C (Stall outside) 16 bottles 2,500.00 17,500.00 70,000.00 210,000.00

Total 1,596,000.00

The table shows the Demand and Sales of competitors per day, week, month, and

quarter with a total of Php.1,596,000.00

 Athens Aroma Competitors Demand
and Sales
1,300,000.00
1,100,000.00
900,000.00
700,000.00
500,000.00
300,000.00
100,000.00
Aficionado Fine Fragrance Mist Store C (stall outside)
Axis Title

Total Sales in Peso Per 15000 1500 2500

Day
Total Sales in Peso Per 105000 10500 17500
Week
Total Sales in Peso Per 420000 42000 70000
Month
Total Sales in Peso Per 1260000 126000 210000
Quarter

Figure 14

Athens Aroma Competitors Demand and Sales

Figure 14 shows the demand per day of table 18 (Competitors Demand and

Sales) in Montalban Town Center. Aficionado with demand of 50 bottles per day,

Fine Fragrance Mist with demand of 10 bottles per day, Store C (stall outside) with

demand of 16 bottles per day.

Computation:
Total Sales of Athens Aroma Quarterly = Total Sales in Peso Per Year/Three

Months

Total Sales of the Entire Market Quarterly = Add the Total Sales of the Perfume

Business Quarterly

Market Share Percentage = Total Sales of the Perfume Business/Total Sales of the

Entire Market Quarterly x 100%

Table 19

Market Share

Perfume Business Total Sales (Quarterly) Total Sales of the Entire Market Share Percentage
Market (Quarterly) (100%)
Athens Aroma

Aficionado
1,260,000.00 2,982,000.00 42.25%
Fine Fragrance Mist 126,000.00 2,982,000.00 4.22%

Store C (stall outside) 1,596,000.00 2,982,000.00 53.53%

Total 2,982,000.00

The table 19 shows the market share percentage of the business with the total

amount of P2,982,000.00

Market Share Percentage per Day

Store C (outside)
53.53%

Fine Fragrance Mist

4.22%

Aficionado
42.25%

Athens Aroma
50.00%

0% 10% 20% 30% 40% 50% 60%

 Figure 15

Market Share Percentage per Day

Figure 15 shows the percentage of table 15 (Market Share Percentage).

Aficionado with 42.25%, Fine Fragrance Mist with 4.22%, Store C (outside stall) with

53.53%.

Table 20

Supply Price Comparison

Supply Price Comparison

As of November 2023

Products Aficionado Fine Fragrance Mist Stall Outside

Item per Millimeter

65ml 235.00

75ml 150.00

85ml 300.00 200.00 150.00

The table 20 shows the comparison of price range of proponent’s suppliers.

All ingredients included for the production cost has a low cost but high quality. The

proponents decided to compare the ingredients price in order for them to test the

quality standard.
 Figure 16

Inflation Rate Formula

Proponents can use this technique to calculate inflation when ingredient

prices fluctuate. Ingredient prices might rise or decline depending on the health of

the economy. The inflation rate formula helps us to understand how much the price

of goods and services in an economy is now Php ____ and in the previous year the

same was Php _____, then the inflation rate is pricing at Php _____.

Pricing

The prices for each perfume of Athens Aroma is based on the single prices of

each raw material and ingredients included in the preparation offered by our

Business. These prices are subject to change depending on the cost of raw

materials, packaging and consumable materials or known as COGS (Cost of Good

Sold).

In response, we decided to provide our items at fair yet reasonable costs. To

establish the price to set for our items, we used the cost plus method. This is the

simplest and most widely used pricing process. The overall material cost plus the

mark-up determines the price of each of our items.

Computation:

Total = The total amount of Unit Cost per item.

Production Quantity = Athens Aroma Quantity made by proponents.

Production Costing = The quotient of Total and Production Quantity.

Costing = The product of Production Costing multiply by number of unit proponents

offered.
Total Costing = The sum of Costing and Packaging Price of the Product.

Mark-up (30%) = Total Costing multiply by .30

Selling Price = The sum of Total Costing and Mark-up ______ price.

Table 21

Athens Aroma Packaging cost for 10ml

Items Quantity Price Unit Cost

Perfume Bottle 10ml 10 14.00 140.00
Box 10 12.00 120.00
Total 20 26.00 260.00

The table shows the packaging cost of 10ml Perfume. To get the sum of each

cost simply, price divided by quantity with the sum of Php 260.00.

Table 22

Athens Aroma Packaging cost for 30 ml

Items Quantity Price Unit Cost

Perfume Bottle 30ml 10 28.00 280.00
Box 10 14.00 140.00
Total 20 42.00 380.00

The table shows the packaging cost of 30ml Perfume. To get the sum of each

cost simply, price divided by quantity with the sum of Php 450.00.

Table 23

Athens Aroma Costing and Selling Price of 10ml Perfume

Unit Description Quantity Price Unit Cost

Table 23 shows the costing and selling price of 10ml Perfume. Blblablablabla

Table 24

Athens Aroma Costing and Selling Price of 30ml Perfume

Unit Description Quantity Price Unit Cost

Table 22 shows the costing and selling price of 30ml Perfume. Blblablablabla

Product

In the world of luxury fragrances, Athens Aroma Perfume stands out as an

exceptional brand that combines the rich history of Athens, Greece, with the artistry

of perfumery. With an exquisite collection for both women and men, Athens Aroma

Perfume offers an olfactory journey through Greek mythology. Each fragrance is

meticulously crafted to embody the essence of legendary Greek deities, invoking a

sense of power, allure, and sophistication. In this extensive description, we will

explore the women’s line, featuring Aphrodite, Hera, Artemis, Hestia, and Gaia, as

well as the men’s line, featuring Zeus, Hermes, Poseidon, Demeter, and Apollo.
 Athens Aroma is a Filipino brand that offers a long lasting, unique fragrances

and oil-based perfume. Athens Aroma is a go-to perfume that can fit in your small

bag that you can bring anywhere for our customers convenience that has a

reasonable price that our customers can afford.

Women’s Perfume Collection:

 Aphrodite: The Goddess of Love and Beauty

Aphrodite, the goddess of love and beauty, inspires a fragrance that is nothing short

of enchanting. This perfume captures the essence of romance and sensuality with its

delicate floral notes of blooming roses and jasmine. Subtle hints its high quality

ingredients create a captivating blend that evokes the irresistible allure of Aphrodite

herself. Wear Aphrodite, and become the embodiment of love’s sweetest embrace.

 Hera: The Queen of the Gods

Hera, the regal queen of the gods, exudes an aura of elegance and power. Her

perfume is a harmonious symphony of white peonies, lush magnolias, and zesty

bergamot. As the scent unfolds, it’s mirroring Hera’s commanding presence.

Embrace your inner queen with Hera and command attention wherever you go.

 Artemis: The Huntress of the Wilderness

Artemis, the fierce huntress of the wilderness, inspires a fragrance that is as

adventurous as it is alluring. This perfume is mirroring Artemis’s unyielding

connection to nature. With Artemis, embark on your own journey of self-discovery.

 Hestia: The Goddess of the Hearth

Hestia, the Goddess of the hearth, radiates warmth and tranquility. Her perfume is

evoking the cozy atmosphere of a hearth. A touch of serenity, making Hestia the

perfect fragrance for moments of relaxation and reflection.

 Gaia: The Mother of All

Gaia, the primordial mother of all, embodies the earth’s nurturing spirit. This perfume

captures the essence of Gaia’s abundance. A base of earthy, connecting you to the

natural world. Embrace the maternal embrace of Gaia’s fragrance and feel at one

with the earth.

Men’s Perfume Collection:

 Zeus: The King of the Gods

Zeus, the mighty king of the gods, inspires a fragrance of unparalleled strength and

authority. This perfume creates a commanding base that mirrors Zeus’s dominion

over the heavens. With Zeus, command respect and conquer your day.

 Hermes: The Messenger of the Gods

Hermes, the swift messenger of the gods, evokes a fragrance of agility and charm.

This perfume mirrors Hermes’s dynamic energy and eloquence. Embrace Hermes,

and communicate your charisma effortlessly.

 Poseidon: The God of the Sea

Poseidon, the god of the sea, inspires a fragrance that captures the essence of the

ocean’s depths. This perfume combines aquatic notes of sea salt and marine

breeze. It’s allowing you to embody Poseidon’s maritime power.

 Demeter: The Goddess of Agriculture

Demeter, the goddess of agriculture, symbolizes fertility and abundance. Her

perfume will probably give you a warm embrace of the scent, echoing Demeter’s

nurturing presence. Wear Demeter and embody the bountiful harvest of life.

 Apollo: The God of Music and Arts

Apollo, the god of music and arts, inspires a fragrance that celebrates creativity and

refinement. This perfume adds depth and artistry, allowing you to channel Apollo’s

creative genius.

To conclude, Athens Aroma Perfume offers an exquisite collection of fragrances

inspired by Greek mythology. Whether you choose to embrace the allure of

Aphrodite, the power of Zeus, or the adventure of Artemis, each scent is a

masterpiece that transports you to the world of ancient Greece. Athens Aroma

Perfume invites you to embark on a fragrant odyssey, where mythology and

perfumery unite to create an unforgettable sensory experience.

Figure 17

Athens Aroma Product

Packaging

This elegant perfume’s product packaging, obtained directly from our trusted

suppliers, is a real embodiment of elegance and sophistication. It captivates the

senses even before the aroma is revealed, due to its delicate attention to detail. The

outer box is elegant and minimalist in design, with a smooth glossy surface in a

deep, and enticing. subtle, embossed logo adds a touch of luxury and authenticity.
The perfume bottle itself is a work of art, with its crystal-clear glass that allows the

liquid's rich color to shine through. The gold neck of the bottle is adorned with spray

which preserves the essence of the perfume and adds a final flourish. The scent's

name is elegantly printed on a minimalist label, ensuring that the fragrance remains

the focal point.

Overall, this perfume's packaging, meticulously crafted by our esteemed

suppliers, embodies the essence of luxury and captures the essence of the exquisite

fragrance within. It's a true testament to the artistry and attention to detail that goes

into creating this exceptional product.

Athens Aroma packaging comes with an eco-friendly box, perfumes boxes

add value to the both the product and the overall gifting experience. By investing in

high-quality packaging, brands enhance the perceived value of their fragrances. A

well-crafted and visually stunning gift box elevates the product to a luxury item,

making it more desirable to consumers.

Figure 18

Athens Aroma Packaging

Place

Athens Aroma’s strategic location on the second floor of Montalban Town

Center, near the fun house in Montalban, Rizal, holds numerous advantages for its

business prospects. The choice of this specific location stems from a careful

consideration of the following factors, aiming to maximize the business visibility and

accessibility: First and foremost, the area’s high foot traffic presents a significant

opportunity for Athens Aroma. Being in a crowded vicinity means that our business

will be exposed to a large and diverse customer base, increasing the potential for

attracting consumers who appreciate perfume products. In essence, Athens Aroma’s

choice of location in Montalban Town Center offers it a competitive edge by tapping

into a vibrant and dynamic market, making it poised for success.

Figure 19

Location of Athens Aroma

Price
 The suggested pricing for Athens Aroma was determined solely based on the

responses collected through Survey Questionnaire. A significant portion of

respondents expressed their willingness to pay within specific price ranges. For the

________, respondents were comfortable with prices ranging from _____ to ______,

while for the _______, they indicated a willingness to spend between _____ and

_______. As for the ________.

In response to this feedback, the proponents established the pricing for

Athens Aroma in the range of _______ to ______.

This pricing strategy is reflected in the menu, which outlines the various

products available to consumers. By presenting these options, customers have the

flexibility to select the specific product that aligns with their preferences and budget.
 Figure 20

List of Scent of Athens Aroma

Promotion

Sales promotion is crucial because it not just helps to increase sales but also

enables a firm to attract potential consumers while keeping those who are already

there. Retaining clients will be a key objective of the proposed business as it enters

the market through the creation of strategies and initiatives that create a sustainable,

dedicated, and consistent base of customers. According to the study, a company

needs a strong team that will stand out from the competition in order to compete in

its industry and support its goal and vision. The company will set aside enough funds

to keep the best employees on staff.

The Athens Aroma will employ a range of sales promotion techniques that an

organization can utilize to boost sales, including:

 Figure 21

Flyers of Athens Aroma

A minimum of 100 copies of the original fliers created by Athens Aroma were

distributed across the community in public areas including the market, parks, and

school campuses. The flyers may contain information that includes, but is not

including, the following: the name of the a company, location, telephone number,

name of our facebook page, and a list of Athens Aroma’s best sellers.

Figure 22

Social Media Accounts of Athens Aroma

Facebook and Instagram allow the proponents to target specific

demographics, interests, behaviors, and even custom audiences. This precision

helps our business to reach the right people with the ads. It can encourage likes,

comments, shares, and other forms of engagement, helping to build a community

around your brand. It allows for cost-efficient targeting of specific audiences in

advertising endeavors. Online consumers can discover updates, promotions, and

advertisements on the Athens Aroma Facebook and Instagram page.

Figure 23

Athens Aroma Loyalty Card

A minimum of 50 copies of loyalty cards created by Athens Aroma were

distributed to our loyal customers who buy at least 7 pieces of our product. Using the
loyalty card will promote our beloved store and will potentially attract more customers

to purchase our products.

Sales Forecasting

The Sale Forecast indicates how much of a particular is likely to be sold in a

specified future period in a specified market at a specified price.

Table 25

Sales in Volume and Sales in Peso of Athens Aroma

Products Offer Sales in Volume Price Sales in Peso

10ml Perfume 12,000.00 85.00 20,400.00

30ml Perfume 12,000.00 100.00 24,000.00

The table shows the projected daily demand of Athens Aroma. It indicates that the

daily total demand for 10ml is Php.12,000.00 and for 30ml is Php.24,000.00

Table 26

Projected Sales Forecasting

PROJECTED IN: 2024 2025 2026 2027 2028

Sales in Volume 288,000 345,600 403,200 466,800 518,400

Sales in Peso

The table shows the sales volume and sales in peso of the product. To compute

the sales in peso, multiply the selling price and the total number of orders per year or

sales in volume. To get the projected sales per year, multiply the sales in volume and

sales in peso by 10%. Simply, it presents the forecasted volume of sales and sales in
peso of each unit of Athens Aroma for the next 5 years from 2024 with an estimated

increase of 10% annually. Therefore, the Sales in Peso projected in year 2024 is

P_________ to P_________ year 2028.

Chapter 4

PRODUCTION AND TECHNICAL FEASIBILITY

This chapter will discuss all production aspects including all the processes

that will turn the raw material into a finished product, enumerate facilities, utilities,

manpower requirement, machinery, and equipment that will be used, present the

plant layout, office layout, business structure plan outer view and inner view. It also

includes the whole process of the operation of the business. This part of the study is

essential as it will provide a clear vision of how the company will operate, what will

be necessary things to accomplish the business objectives, goals, and the

appropriate plant design for smooth process and transaction.

PRODUCT DESCRIPTION

A product description is used to describe a product’s value proposition to its

potential customers. A good product description should include a detailed description

of the product.

Athens Aroma comes with five (5) different scents for both men and women

with the total of 10 fragrances. The scents for women are APHRODITE, HERA,

ARTEMIS, HESTIA, and GAIA while the scents for men are ZEUS, HERMES,

POSEIDON, DEMETER, and APOLLO.

 Table 27
Athens Aroma Description
Category Scent Description

For Women Aphrodite is the perfect blend of

oriental and sweet
with a slight hint of
cashmere and vanilla.
It gives very cozy and
cute vibes, and is ideal
for anyone that does
not like anything to
overpowering
Hera This light, extra-fresh
blend of crisp
cucumber, watery
honeydew, summer
cantaloupe, sparkling
grapefruit and sheer
woods is basically the
refreshing essence of a
summer day.
Artemis It contains a blend of
both sweet and
seductive aromas. The
top notes of this Katy
Perry perfume consist
of tangerine, pear,
jasmine, gardenia, lily
of the valley and
orange blossom. It
also features a base of
amber, vanilla,
sandalwood and
musk. Try giving this
elegant perfume for
ladies to someone
special.
Hestia Blended with beautiful
Vanilla and has a rich
deep kick to it with a
caramelised
 sweetness. When
providing samples to
customers, our Choco
Vanilla was one of big
hits between male and
females. Chocolate
that is soft & varm like
melted nougat.
Gaia has a thoughtful,
moderate construction
that blends notes of
Bulgarian rose, iris and
green sap with
heliotrope, grapefruit
and solar woods.

For Men Zeus White is a pure classic

floral woody
fragrance. Top notes
are grapefruit,
cardamom, rosemary
and cedar leaf, mixed
with the core of
Mexican tuberose and
ylang-ylang. Sensual
notes of leather, suede
and cedar form the
base.
Hermes opens with a
refreshing burst of
grapefruit and
sparkling ginger notes
that intermingle with
smoky sage, herbal
rosemary and marine
notes. These elements
combine to evoke the
scent of salty ocean
water. Earthy
patchouli and resinous
incense add the final
touch to the scent.
Poseidon is classified as a
luxurious, oriental,
woody fragrance. This
masculine scent
possesses a blend of
woods and spices with
low notes of lavender.
It is recommended for
evening wear. The top
 notes are pink
grapefruit, bergamot,
lemon, coriander, and
pepper.
Apollo It was inspired in D&G
A true floral signature,
the Dolce&Gabbana
Dolce Eau de Parfum
presents an elegant
vision of romance.
Dolce opens with a
bright and uplifting
burst of neroli and
papaya flower—sweet
yet refined.
Demeter is a fragrance for a
strong, passionate
man, who is master of
himself. Eros
interprets the sublime
masculine through a
luminous aura with an
intense, vibrant, and
glowing combination
of fresh mint leaves,
Italian lemon zest, and
green apple.

PRODUCT MANUFACTURING PROCESSES

The production flow chart will show the whole process of acquiring the raw

material until the product is received by the customer. This will be the whole process

that the business will follow only in terms of processing its product and selling.
 Mixing the
Start Packaging
raw materials

Testing and
Purchasing Displaying at
seperating the
raw materials the store
fragrances

Receiving and Preparation of

End
Inspection raw materials

Figure 24

Production Flow Chart

The production flow chart summarizes the workflow process in the plant.

The details of the production process are provided below.

1. Purchasing raw Materials

The delivered goods will be bulk depending on the ingredients and the

demand of the consumers to make a great profit. The delivered goods are the raw

materials we will be using to create our product.

2. Receiving and Inspection

Quality measures will be followed for a safe and quality output, as the

business makes sure that they could provide the best product possible. The quality
measure that will be followed by the business is can be found in the Raw Materials

and Supplies section of this chapter. Receiving and inspection will be done by the

staffs.

3. Preparation of raw materials

All materials need to be stored into hard containers to avoid spilling the

liquid materials and to avoid breaking up of the bottles that we will be using in our

products.

4. Testing and separating the fragrances

We also be needing to test all of fragrances to make sure that it is the right
scents we ordered, and also Separating all the fragrances to avoid confusion when
putting labels in each bottle.

5. Mixing the raw materials

To finally finishing the product the next step is to add each scents to a
separate mixing bowl with our oil base pre-mixed perfume to add fragrance to our
perfume.

6. Packaging

The packaging would be a small/mini bottled and our label with our logo in it

and especially the name of respective scents.

7. Displaying at the Store

 Table 28
Athens Aroma Packaging
Description
PLANT SIZE AND PRODUCTION SCHEDULE
Plant size and production schedule will determine the utilization of the plant

capacity used by the business and will provide the estimated production volume in

the years that the business is operating.

The business will be using the full capacity of the plant, the total plant size is

16m² (square meter).

The business will operate from Monday to Sunday, operating hours will start

from 10:00 am to 7:00 pm. Lunch is set for an hour at exactly 12noon.

Machine and Equipment

Equipment Description Price
 To make a product in business machinery and equipment are needed to

lessen the production time and to precise. it is also used to support the facility and

the building or structure and used to determine the portion of the building if it is in the

production area.

The business needs to have machinery and equipment to work not just in the

production, but proper equipment is also needed in the office works. this includes

gathering and processing orders and doing managerial functions and record.

below are the list of machinery and equipment needed for Athens Aroma

store.

Table 29
Machinery and Equipment’s

PLANT LOCATION

The plant location refers to the choice or selection of a particular site. It is a

mechanism that involves knowledge of the space requirements for the facilities and

also involves their proper arrangement so that continuous and steady movement of

the production cycle takes place.

Athens Aroma plant is located at Montalban Town Center's ground floor near

fast food chains and food court in JP Rizal highway This location was chosen as it is

accessible and hear the suppliers and other resources.

 Figure 25

Athens Aroma Location

Athens Aroma will be located inside Montalban Town Center's bridge. The

proponents decided to establish their business in this location because it has a huge

potential. The area is near shopping malls and few competitors, customers that passing the

bridge can easily find the store.

PLANT LAYOUT

The plant layout is tactically designed to support the smooth process of

the proposed business. It is a technique of locating machines, processes, and plant

services within the factory to achieve the greatest possible output of high quality at

the lowest possible total cost of manufacturing.

The primary goal of the plant layout is to maximize the profit by the
arrangement of all the plant facilities to the best advantage of the total
manufacturing of the product.
 Figure 26

Athens Aroma Layout

BUILDING AND FACILITIES

Athens Aroma will be a perfume stall located at Montalban Town Center’s
Bridge. Accessible and easy to find, with 3meters length and 3meters width, this is
proposed project building.

Figure 27

Athens Aroma Stall Layout

Raw Materials and Supply

Having a reliable source of raw materials is advantageous to the business.

Raw materials are unprocessed materials used in primary production or
manufacturing of goods. They are in a form in which they can be converted or used
to make another product.

Production Cost
Production cost includes all expenses incurred in creating the product such as

cost of raw materials, cost of consumable materials, transportation expenses, utility

expenses, and cost of salaries and wages. These are costs in the day-to-day

operation of the business.

Table 30

Total Production Cost

Particulars Amount

Raw Materials

Consumable Materials

Transportation Expenses

Utility Expenses

Salaries and Wages P837.00

Total Production Cost

Employee Compensation

The term "compensation" refers to monetary awards given to employees in

exchange for their labor. It could consist of a base pay, salaries, bonuses, or

commission. Cash awards as well as any other business perks are included in total

pay. In the event of an injury, illness, disability, or death at work, public and private

sector employees, as well as their families, are covered by the employees'

compensation benefit (also known as the disability benefit).

 Athens Aroma will be having regular employees to perform their specific job

descriptions. The business has two (2) employee, namely, Production staff , and the

Store Staff. Production Staff and Store Staff will work six (6) days with one (1) day

rest day a week, with a maximum of eight (8) working hours and a one-hour lunch

break. Hence, the compensation for employees of Athens Aroma will be done

monthly.

Table 31

Position Daily Salary and Monthly Salary Yearly Salary and

Allowance and Allowance Allowance
Production P437.00 P10,488.00 P125,856.00
Staff
Staff P400.00 P9,600.00 P115,200.00
Total P837.00 P20,088.00 P241,056.00
Employees Salary Rate

Table 32

Employee 13th Month Pay

Position Monthly Salary 13th Month Pay

Production Staff P10,488.00 P10,488.00

Staff P9,600 P9,600

 SSS
 All SSS members who earn an income are required to contribute to the fund

on a monthly basis, with the amount determined by their salary bracket. In exchange

for the said monthly contributions, members will enjoy insurance benefits such as

sickness, maternity, disability, retirement, death, funeral, and salary loan. Athens

Aroma will be deducting employees' monthly salary for SSS contribution.\

● Pag-IBIG Fund

Pag-IBIG Fund seeks to improve the quality of life of its members through the

administration of the funds in trust for them, which shall be used exclusively for their

benefit, such as entitlement to dividends from their savings and, providing access to

multi-purpose loans and housing loans. Athens Aroma will be deducting employees’

monthly salary for Pag-IBIG contribution.

● PhilHealth

PhilHealth is a government-owned and controlled corporation and is the country's

national health insurance provider. It gives all of the private employees health

coverage thanks to the contributions they make. That is acquired by automatically

deducting a certain percentage of the employee’s salaries. Athens Aroma will be

deducting employees' monthly salary for PhilHealth contribution.

Employee Contributions

An employee contribution plan is a type of employer-sponsored service plan.

By choosing to participate in the plan, employees contribute a percentage of their

paycheck into the plan, which is then invested on their behalf by a third-party plan

administrator. Employers, meanwhile, will typically match a portion of the employee's

contributions.
 Table 33

Employers Contribution

Position SSS Phil Pag - ibig EC Monthly Annual

Health Deduction Deductions

Productio P300.00 P150.00 P100.00 P10.00 P560.00 P6,720.00

n Staff

Staff P300.00 P150.00 P100.00 P10.00 P560.00 P6,720.00

The table shows the following employee contributions of Athens Aroma and

the monthly deductions from the salaries of employees. The total monthly deduction

will be P560.00 and the annual deduction will be P6,720.00.

Labor Cost

Total labor cost is the sum of all employee hours worked plus all related

payroll taxes and benefits. This amount is used in the budgeting of financial results

for a business. Total labor cost consists of several line items, which include direct

labor cost, indirect labor costs, payroll taxes, and employee benefits.

Athens Aroma will be compensated differently based on the positions and the

difficulty of work that they performed.