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Marketing Mix Strategies Differences between the marketing strategies of large fast-food brands and
smaller franchises can also be identified with reference to the marketing mix strategies applied by
these organisations. JBX for example is building restaurants nearby the military bases; unfortunately
for the company those restaurants lost most of clients to the field kitchens of US army during the
wartime. The book “Fast Food Nation” provides valuable information regarding the popularity of
the fast-food products in America especially amid the populaces of both the kids and the youths.
First, in house suppliers such as KFC, which grow their chickens on large chicken farms throughout
the nation (Poulter, Sean Daily Mail, Jan. 7 2003). Second, companies that contract outside suppliers
to sustain their demand. Now that you know about the advantages and disadvantages of fast food,
would you still wholeheartedly defend your beloved, or have your thoughts changed. It is noticeable
that nearly 90% of jobs in America are provided by the fast- food industry (Schlosser, 2002; Mifflin,
2001). July 12, 2002. Eating Habits of American Undergoing Big. He identifies the overall total
damage done as more important than the frequency of injuries (Skepper, 2011). For example The Big
Mac, Six Dollar Burger, The Whopper, The Famous Star, and The Sourdough Jack. Let us write or
edit the literature review on your topic. Death rates may not be accounted for since workers are very
expendable. The effort leads to the presence of healthy food in the local stalls and hence a healthy
population. Here’s illustration of an argumentative thesis statement which goes against junk food.
Informative Speech: An Attention Getter For Fast Food 733 Words 3 Pages 1.. The field survey was
carried out in October 2004. The researcher will find out the weaknesses, threats, opportunities and
strengths. A survey of American schoolchildren found that 96 percent could identify Ronald
McDonald. From the other hand in US McDonald’s is the nation’s largest purchaser of beef, pork,
and potatoes -- and the second largest purchaser of chicken (Fast Food Nation, 2001). The company
also operates other restaurant concepts under its Partner Brands: Boston Market, which is home-meal
replacement concept, serving chicken, meatloaf and variety of other main and side dishes; Chipotle
Mexican Grill, which serves gourmet burritos and tacos; Donatos Pizzeria, which sells pizza,
submarine and salads; Pret A Manager, which serves mainly prepared and packaged cold sandwiches,
snacks, and drinks during lunchtime. Teenagers think it is very smart when they go into the fast food
restaurant, especially, the restaurant which is a part of foreign franchise restaurants. Pizza Hut is a
typical emblem of Italy pizza in America. Excessive consumption of fast foods results in affecting the
brain, which in turn results in affecting the mental health of the person. It is an essay in the good
essays.Essay The Importance Of Supportive Skills reader with the item's scale, and the descriptions
including supportive to explain students to and bows about the competencies are the pieces of
evidence in higher. By the way, what sources should you use for research. Most children all around
the world spend most of their time in school, and therefore, it is pertinent for the school's
administration and authorities to understand the problem of obesity and address the issues, as fast as
possible, in order to reduce the complexities which comes along with obesity in old age. The
characteristic of foods are tortilla rolled with mixture containing and chili called salsa. People eat
fast food almost every day because they are too lazy to cook healthy food in their home so they
always look for. However, the popularity of this kind of food item is immense in the region of the
United States which is further incomparable with other nations. Contextually, there are many fast-
food franchises which are observed to be struggling to perform their business operations in an
effective manner amid the global market as thus prefer to attract children as their prospective buyers
owing to the fact that these groups of consumers tend to be easily persuaded. This section also takes
a look on the dangers of meat consumption and the global interest of fast food in America as a
cultural export (Schlosser 12). If you are doing a systematic review you will need to follow a
specific protocol for writing it up.
Fast food is typically dense in calories and a person will gain weight if they rely on fast food as a
regular dining option. Lastrapes English 1A 19 april, 2013 Life in the Fast Food Lane The growth of
the fast food industry over the past few decades into what it is today is an undeniable phenomenon
that has occurred in an alarmingly rapid pace. The literature review sets up the ideas and concepts
that you can draw upon later to help interpret your own findings. American courts will have a tough
time in doing some real interpretations as to what food is good for the citizens of America. Keep on
browsing if you are OK with that, or find out how to manage cookies. The corporations have to
acquire large amounts of capital to operate efficiently and survive in the market because of the high
demand of social responsibility in the food industry. In addition to being very cost effective, The
United States Department of Agriculture (USDA) has approved this system to detect Salmonella in
the nations ready to eat meat, poultry, and eggs (PR Newswire, Mar 31, 2003). Food items that are
easily prepared and available yet are low on their nutritional values are fast food items. Fast foods
have gained their popularity for their convenience and inexpensiveness; these foods also serve as a
treat for one’s taste buds. The following table ranks the major QSR chains in the industry in 2001 by
system wide sales and number of units. Listed here are the guidelines that students should follow.
However, through competitive pricing, both the groups of large and small fast-food franchises have
been focused on generating new buyers and retaining the existing purchasers with them (Kotler,
2000). This research will exemplify the business potential in the field of food and beverages and
undertake the study of business expansionism through franchise. The company also operates other
restaurant concepts under its Partner Brands: Boston Market, which is home-meal replacement
concept, serving chicken, meatloaf and variety of other main and side dishes; Chipotle Mexican
Grill, which serves gourmet burritos and tacos; Donatos Pizzeria, which sells pizza, submarine and
salads; Pret A Manager, which serves mainly prepared and packaged cold sandwiches, snacks, and
drinks during lunchtime. Brands China Division and the fast-food industry that Yum Brands is
actively dominating. When getting started on your literature review, it helps to know what role this
plays in your overall project. Fast Food Nation Like the five sentence trick, this technique makes the
writing process simpler. However, in light of all the industry’s attempts to improve their working
conditions, high profits will not be sacrificed for a more ethical work environment. Author
Objectivity The objective of the author of the book i.e. of “Fast Food Nation” was to present the
world about the impact of fast foods on the health of the people through analyzing the conditions
prevailing in the US. July 12, 2002. Eating Habits of American Undergoing Big. In order to provide
more efficiency and lower facilities and administrative expense, companies in fast food industry are
vertically integrating in suppliers. When it comes to Subway fast food franchise in USA and it can be
considered as one of the constantly growing franchises in the global arena with 32, 131 in 90
countries. Keep on browsing if you are OK with that, or find out how to manage cookies. Food
spending is expected to surge 26% between 2000 and 2020. The company is planning to expand 5-
7% in the future (Annual Report, 2002). For example, you can start from the prehistory about the fast
food idea, how it originated, and how the fast food industry has developed since the first day of its
appearance. As we know that both analytical exposition and hortatory exposition are classified as
argumentative essay. For example, you don’t have to analyse the strengths and weaknesses of the
methodology for each study in depth, you only need to do this if you are making a point which
relates to the methodology or a point about the findings which depends on the methods being robust
and valid (e.g. the authors claim there are wide-spread applications of their trials, but they have used
a very small sample size, which suggests they can’t make such a bold assertion). We use cookies to
create the best experience for you. From the other hand in US McDonald’s is the nation’s largest
purchaser of beef, pork, and potatoes -- and the second largest purchaser of chicken (Fast Food
Nation, 2001). I divide the American fast food market into two parts, indigenous American fast food
and external food.
In this respect, there are many fast-food companies which are observed to be struggling
fundamentally owing to the reason that these companies were unable to create better relationship
with its targeted customers due to inefficient communications strategies. However, in light of all the
industry’s attempts to improve their working conditions, high profits will not be sacrificed for a more
ethical work environment. It’s the selection of students to create either in support of or against junk
food within their junk food nation research paper. Write the body first, the introduction second, and
the conclusion last. The principal products provided by suppliers include beef, chicken, cheese,
cooking oil, corn, flour, lettuce, pinto beans, seasonings, tomato products, and packaging material.
Some popular fast food places like McDonald were founded during this time. Furthermore, he also
visited different fast-food chains and closely examined their kitchens and the people working there
as a part of his primary research. This sort of food item is quite popular throughout the globe.
According to the present day context, the leading fast-food organisations tend to follow the
emerging trend of global fast-food markets through executing various complex marketing strategies.
Wendy’s puts more efforts on green salad for health conscious customers. Moreover, the discussion
also aims to assess the implemented marketing strategies of the leading fast-food companies in order
to improve their performances as well as their global standing. Other studies claim that burns from
melted cheese are more hazardous (Rechaud, 1989; Rarebit, 2009), whilst a minority of recent
studies have identified slipping on cheese as a growing danger (Skepper, 2011). Considered to be
number two restaurant after McDonald’s, Burger. If you are doing a systematic review you will need
to follow a specific protocol for writing it up. McDonald's has a long history; it had built the first
restaurant in 1975, and built the first diver-thru restaurant in 1975. This company was established in
1976 by Julius Shaw and JoAnne Shaw. Even in this more analytical piece of writing, only the
relevant points of the study and the theory are mentioned briefly - but you need a confident and
thorough understanding to refer to them so concisely. These studies disagree about the most
significant reasons for cheese-based injury with some arguing that choking on cheese poses the
highest risk (Muffet, 2008; Moon; 2009; Rennet, 2011). By comparing the social benefits and the
social costs of the existence of t. Informative Speech: An Attention Getter For Fast Food 733 Words
3 Pages 1.. The field survey was carried out in October 2004. An international marketing strategy
also assists in cross-cultural communication, cooperative decision-making, and collaborative problem-
solving in a multinational corporation management. Most of the products are pre-packaged and
frozen, therefore, it is essential to have powerful microwaves that make the food preparation process
faster. This is 100% legal. You may not submit downloaded papers as your own, that is cheating.
Also you. References Mifflin, H. (2001). Fast food nation: the dark side of the all-American meal.
Furthermore, companies are subject to volatility in food costs as a result of market risk associated
with commodity prices. For example, McDonalds has more than 13,000 US restaurants, they serve
about 46 million people a day. Various market and business analysts have been consulted to get an
idea regarding the fast food business and prospects for effective competitive It has been expressed
by analysts that fresh cold sandwiches ingredient with green vegetables are abundantly desirable
among the various levels of people. For example, you can start from the prehistory about the fast
food idea, how it originated, and how the fast food industry has developed since the first day of its
appearance. Less Quality Time There is nothing better for a family than sitting down to a home
cooked meal at the dinner table and talking. Additionally, cases of food poisoning owing to the
consumption of fast-food products are also an evident scenario that can be apparently viewed while
analyzing the book of Schlosser named “Fast Food Nation”.