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Magnifi-Scent
(Be magnifi-scent, and be a benifiscents)

Prepared by:

LAPIRA MARK ANGELO C.

BSBA- FM -4A

Approved by:

MS. P
Course Instructor

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 Be Magnifi-scent, and be a Benifi-scents

Name of Proponents:

Address: Zamora St. Tarlac City

Mobile No.:

Contact us: Tiktok: Magnifi-scents

Facebook page:Magnifi-scents
Email: [email protected]

Magnifi-Scents
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VISION

 To be the preferred brands of high quality, safe and affordable scents in the
Philippines.
 To be one of the known perfume brands in the Philippines. To be known as a
high-quality toll manufacturer of world class scents in the international
market.
 To be one of the well-known companies that offers fast and convenient
buying transactions.
MISSION

 To create a new and lively lifestyle by providing world-class scents.

 To be socially responsible company that satisfies its customers.

 To offer fast and convenient way of purchasing products.

TAGLINE

‘’Be a Magnifi-scent, and we a Benifi-scents’’

EXECUTIVE SUMMARY

BRIEF DESCRIPTION OF THE PROJECT

Magnifi-scents store is a fragrance business that intends to produce oil-based perfumes
made with ilang-ilang flowers (the original perfume scent). It also provides a combination of
ilang-ilang and rose scents with blended essential oils that would cater and offer its products
to the teeming customers of youths and elderly. Magnifi-scents will be a partnership
business. The stall will be located along Zamora Street, Tarlac City inside the City walk and
will be established to cater clients that are both domestic and foreign in nature.
In addition, Magnifi-scents is a fragrance made of ilang-ilang perfume. Ilang-ilang
perfume is known for its sweet, floral, and exotic fragrance derived from the blossoms of the
Cananga tree. The scent features rich, creamy, and slightly fruity notes, often described as
warm and tropical. It exudes a sensual and calming aroma, making it a popular choice for
perfumes that evoke a sense of romance and tranquility. Ilang-ilang is a well-known product
of the Municipality of Anao Tarlac. Cultivating and selling ilang-ilang for perfume
production can be beneficial for farmers. The plants flowers are valuable commodity in the
fragrance industry, providing a sustainable source of income.
Magnifi-scents prides itself on the uniqueness of its solid perfumes. Their fragrances

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are carefully crafted to offer distinctive and memorable scents that standout in the world of
perfumery. Each solid perfume is thoughtfully formulated to provide a one-of-a kind
olfactory experience, ensuring that customers can enjoy a signature scent that sets them apart.

PROJECT CONSTRIBUTION TO THE ECONOMY

 Job Creation: The manufacturing and distribution processes of the perfume require
skilled labor, resulting in job creation across diverse sectors, spanning production,
quality control, logistics, and marketing.
 Supply Chain Impact: The project necessitates the sourcing of raw materials and
bolsters various suppliers and industries within the supply chain, encompassing
suppliers of perfume tab, ilang-ilang flowers, packaging materials, beeswax, essential
oil and more.
 Tax Revenue: The economic activity generated by the project yields increased tax
revenue for local, regional, and national governments, which can be directed toward
public services, infrastructure development, and other crucial community needs.
 Consumer Spending and Confidence: The availability of a specialized and effective
product can stimulate consumer spending and confidence. As consumers become
more satisfied with the available personal care options, they are inclined to spend
more, thereby contributing to overall economic activity.

COMPANY PROFILE
Magnifi-scents will offer a solid perfumes made with ilang-ilang scents. It is located
at Zamora Street City Walk Tarlac City.
Shop Opening hours, 7 days a week and indicated as follows:
Mondays-Saturdays 7:00A.M-7:00PM
Sundays 7:00A.M-4:00PM

BUSINESS HISTORY
Magnifi-scents was conceptualized way back when Ms. Marialine Juliano in her demo
teaching she provided a ilang-ilang flower from the product of Anao in EED SSC2. Ms. Rona
Martinez and Rica Mae Rodejero brought to an idea that an ilang-ilang fragrance has a warm
and tropical. It exudes a sensual and calming aroma. They were amazed by the fragrance of
the flower that made them think to create a scent from it by using it to make a perfume. This
is when the ilang-ilang perfumes were made and discovered. Over time, they innovated it to
make the scent last longer this came the idea of the solid body perfume.

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CORPORATE VALUES
‘’The Scent of Success’’
 Quality and Excellence: Commitment to providing high-quality scented products that
meet or exceed customer expectations.
 Innovation: Embracing innovation in scent creation, staying abreast of industry needs,
and continually exploring new fragrance possibilities.
 Sustainability: Integrating sustainable practices in sourcing raw materials, production
processes, and packaging to minimize environmental impact.
 Ethical Sourcing: Ensuring that fragrance ingredients are ethically sourced,
supporting fair trade practices, and respecting the rights and well being of suppliers.
 Discipline and Teamwork

LOCATION AND PHYSICAL ASSETS

The Magnifi-scents will be located at Zamora Streer, Tarlac City inside of City walk.
 The Store will use a small cart with wheels with 6 inches height and 5 inches
width to sell the perfumes that can be easily transferred from one place to another
place and will be recognize through its signage.
 Customers can also avail thought our social media accounts by visiting our
Facebook page @Magnifi-scents, Tiktok: @Magnifi-scents, email:
[email protected]
Geographical Location

Actual Location

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MARKETING PLAN

The perfume industry is one that looks a bit saturated with only few perfumes and brand names

taking it to the top in the industry. Magnifi-scents understand that to remain afloat in the market

the business should innovate and provide the target market rare fragrances, something new, will

benefit and intrigue their senses and set apart from other perfume production. The store will offer

scent of solid perfumes to customers.

SWOT ANALYSIS

STREGTHS WEAKNESSES OPPORTUNITIES THREATS

 Offers natural and  Lack of  First solid  Competitors

organic equipment perfume made  Perfume can be
ingredients that and with natural easily imitated
are safe for all machines ingredients.
 Negative feedback
skin types. for perfume  Innovation and from the
 Non-sticky solid production originality customers
perfume  Limited  Create new
 Have a long- storage product line
lasting fragrance facility targeting all

 Offers  Limited generation

customization to scents

customers available

 Handy/convenient
to carry

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1.1.Certificate of Business Name Registration-(DTI)

1.2.Certificate of Registration-you BIR Revenue District Office (RDO)

1.3.Mayor’s Permit-at your city hall

1.4.Barangay Clearance-your Barangay Hall

1.5. SSS Number (As an employer, or for yourself as self-employed)

1.6.Philhealth

2. Rules and policies (for employee/worker)

2.1.All worker must wear their prescribed uniform

2.2.Overtime pay rest assured for the workers by monitoring the DTR

2.3.Schedule health break in every worker

2.4.Cater the customers in equal quality service

SITUATION ANALYIS
One of the factors that Magnifi-scents included to build the store is the best pricing
strategy that will suit the business because setting good price of the product will lever the
highest and quickest impact on maximizing profit.
Magnifi-scents will use market penetration pricing that will set a low initial price for
its products. The store’s goal is to quickly attract new customers based on the low cost it will
offer. The store will be offering a scent of solid perfume that will allow an acceptable profit
that will keep the competition at bay.
Brand awareness will help Magnifi-scents to propel profit and emerge in the market in
the future. More likely, the store will be known and will create goodwill for Magnifi-scents
as customers perceive that they are purchasing a high-quality product at a fair price.
Magnifi-Scents solid perfume
RoseYlang Radiance (Rose and ilang-ilang scents)
Heavenly Ylang Aura (Ilang-ilang scent)
Graceful Rose Aura (Rose Scents)

MARKETING OBJECTIVES
 Brand Recognition: Increase Magnifi-Scents brand awareness by implementing
targeted marketing campaigns across various channels to reach wider audience.
 Customer engagement: Foster a strong connection with customers, exclusive
promotions, and loyalty programs to build a dedicated Magnifi-scents community.
 Innovation and new releases: Introduce new and innovative fragrance lines regularly

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to keep the product range fresh and appealing, encouraging repeat purchases and
maintaining customer interest.
 Partnerships and Collaborations: Establish partnerships with influencers, celebrities or
other brands to expand Magnifi-scents reach and credibility, creating mutually
beneficial collaborations that elevate the brand.

TARGET MARKET
Magnifi-scents will be privileged to provide and offer it products to the youths and elderly.
The team preferred this group of people that come up with reasonable thoughts. Primarily the
store will formulate body perfumes that will suit to their senses at a very affordable price.
Second, is that the perfumes will be made with natural ingredients that are safe for any skin
type. It will consider the age groups from 10-60 the main age that brand awareness would
take place.

PROMOTION AND ADEVERTISING STRATEGY

 Location: Magnifi-scents store will be located along Zamora Street Tarlac City inside
the City Walk. The stall will be identified by its signage.
 Free Tester: The store will offer free testers to interested customers from choosing
their desired scents available at the store.
 Online Advertising: Magnifi-scents will be having an online webpage named
Magnifi-scents where the solid perfumes will be posted and uploaded to advertise and
promote the different scent offered, prices of products and the location of the store.
 Leaflet: Will be given to people to give information about the products/perfumes
offered and the store’s location.
 Customization for giveaways: Will offer customization for customers who want to
make our product for giveaways purposes for special events, such as parties.
 Loyalty Cards: Will offer discounts and sales to loyal customers that will reach the
maximum purchase of perfumes from frequent buying.
Scents Prices
Heavenly Ylang Aura 35(Small)
55(Medium)
99 (Large)
RoseYlang Radiance 35(Small)
55(Medium)
99 (Large)
Graceful Rose Aura 35(Small)
55(Medium)
99 (Large)

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Bundle 3 scents (For souvenirs) Price list

Small 115
Medium 179
Large 309

PROCESS OF PERFUME MAKING

Ilang-Ilang Scent Procedure
1. Melt the ½ tsp of beeswax
2. Add 30 drops of ilang-ilang scent essential oil
3. Add 2 tsp of virgin coconut oil
Ilang-Ilang and Rose scent
1. Melt the ½ tsp of beeswax
2. Add 17 drops of ilang-ilang scent essential oil
3. Add 20 drops of rose scent essential oil
4. Add 2 tsp of virgin coconut oil

PACKAGING

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MARKETING CONTROL
Magnifi-Scent will have an estimated start-up cost of 119,368 PHP. This will cover
renovations, raw materials and ingredients, branding assets and packaging design, equipment,
and business permits. On a monthly basis, there will be fixed budgets allocated for staff
salaries, utility bills, rent, etc. An additional budget of 20,000 PHP per month will cover
operating expenses and purchasing necessary perfume ingredients and materials.

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PRODUCTION PROCESS
The manufacturing procedure for Magnifi-Scent perfume encompasses various phases, such
as formulation, blending, bottling, and quality assurance. Customer interactions are tailored
to the point of purchase, with online orders managed by our dedicated staff, and in-store
purchases overseen by either our finance team or store manager. In addition, exclusive
discounts are extended to our loyal clientele during these interactions.
Machineries and Equipment Price in Php. Supplier

Perfume Shop

Double Burner Gas Stove (2 pcs) 1,099 - 2,198 Shopee

LPG (2 pcs) 956 - 1,912 Solane Store Tarlac

Melting Pot (4 pcs) 390 - 1,560 Shopee

Digital Scales (4 pcs) 425 - 850 Shopee

Round Container 20ml (300 pcs) 11 – 3,300 Shopee

Round Container 10ml (300 pcs) 9 – 2,700 Shopee

Round Container 5ml (300 pcs) 6 – 1,800 Shopee

Ladle (4 pcs) 159 - 636 Shopee

Measuring Spoon (4 pcs) 68 – 272 Shopee

Total: 15, 228

Raw Materials for Perfume

Ingredients Price in No. of days use

Php.

Beeswax 1,080 1 Month

Ylang Ylang Essential Oil 5,700 1 Month

1500 ml

Rose Essential Oil 1500 ml 5,280 1 Month

Virgin Coconut Oil 580 1 Month

Liquid Perfume Colorant 500 1 Month

Total: 13,140

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To maintain a steady supply of essential oils and botanical ingredients, we've established
strong relationships with local farmers. We purchase oils and naturals in bulk from farmers
and markets ensuring a consistent supply to meet our production demands. Our inventory
levels are closely monitored to anticipate customer orders and prevent overstocking. In the
event of unforeseen crop shortages or market fluctuations that deplete our ingredient supply,
we have backup suppliers ready to deliver the required quantities within the desired
timeframe.

A just-in-time inventory system prevents overstocking while strategic climate-controlled

storage prolongs the freshness and shelf life of natural ingredients. Unlike preservative-laden
factory cosmetics, our ethically sourced botanical formulas require particular storage to
remain stable until filling orders. Our meticulous processes also retain integrity longer than
raw materials.

Workers Salary
Type of Labor Salary in a Month Php.
Manager 13,500
Financer 12,000
Perfume Mixer 10,500
Packer 9, 000
Delivery Guy 9, 000
Total: 54, 000

ORGANIZATIONAL PLAN (Management team/Human Resources)

Form of Ownership
The business will beowned by 5 members with equipped of different skills that creates
one idea for the betterment of Magnifi-Scents business.
The owners namely;
Martinez, Rona S.
Rodejero, Rica Mae C.
Domingo, Divine Grace E.
Juliano, Marialine B.
Bermudez, Jerico
The owners have its own roles to fulfill in the Magnifi-scents.

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Organizational Charts

BUSINESS EXPERIENCE AND QUALIFICATIONS OF THE ENTREPRENUER

Manager
- They are individuals with expertise in overseeing and coordinating business
operations, responsible for strategic planning, decision-making, and team
management.

Perfume Mixer
- They are skilled artisans specializing in the blending and creation of fragrances,
possessing knowledge of various scents, ingredients, and formulation techniques.

Financer
- They are professionals proficient in managing the financial aspects of a business,
including budgeting, financial analysis, investment decisions, and ensuring overall
financial health.

Packer
- They are individuals responsible for the meticulous and accurate packaging of
products, ensuring they meet quality standards and are prepared for distribution.

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Delivery Personnel
- They are individuals engaged in transporting goods from one location to another,
focusing on timely and secure delivery while providing excellent customer service.
Pre-Operating Activities

1 Building renovation

Pre-Operating Expenses
2 Intellectual Property

3 Buying of Equipment and Furniture

4 Purchasing of Raw Materials

5 Advertising

Pre-Operating Expenses

ACTIVITIES COST IN Php

Building renovation P 30, 000
Building Rental P 5, 000 per month
Intellectual Property Permit P 1, 000
Buying of equipment and Furniture P 15, 228
Purchasing of Raw Materials P 13,140
Labor P 54, 000
Advertising P 2, 000
Total: P 119, 368

LOAN REQUIREMENTS

Documentary Requirements:
 LANDBANK Loan Application Form
 Biodata of borrowers with passport-size ID picture
 Photocopy of Certificate of Registration with the Department of Trade and Industry
(DTI)Mayor's Permit
 Photocopy of Internal Revenue Tax Revenue (BIR) and audited (BIR-received)
Financial Statement for the last three years.
 Latest interim Financial Statement
 Projected income statement, balance sheet, and cash flow statement with basic
assumptions
 Brief history of the Business

Additional Requirements for Corporations or Partnerships:

 Photocopy of Certificate of Registration with DTI, Securities and Exchange
Commission (SEC), or Board of Investments (BOI)
 Certified True Copy of Articles of Incorporation/Partnership and by-laws
 Board Resolution authorizing the management to obtain a loan from LANDBANK
and designating the authorized signatories.
 Notarized list of the following (certified by the Corporate Secretary for corporations):
 Board of Directors
 Principal stockholders
 Corporate officers (including their designations and addresses)

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Additional Requirements for Proprietorships:

 Sworn Statement of Assets and Liabilities of borrowers/proprietors
 Copy of the DTI Business Name Registration Certificate

SECURITY FOR LOAN

 Building Renovation
 Equipment and Machineries for Manifi-Scents Perfume Shop
 Purchasing of Raw Materials (Essential Oil)

LOAN REPAYMENT SCHEDULE

Landbank Partnership Loan (Php.)

Loan Amount 200,000
Interest Rate 15% (for 3 years)
Monthly Repayment 833.33
Total Interest Payable 30, 000
Total Amount Payable 230, 000
Loan Tenure 36 Months

INCOME STATEMENTS
Magnifi-Scents for the period ending
December 31, 2024

Sales: P 3, 000,000
Less: Cost of Goods sold: - 988,488

Gross profit: 2 ,011 ,512

Less: Operating Expenses

Salary 648,000
Electricity and Water 12,000
Rent 60, 000
Taxes 345,600
Advertising Expenses 24, 000
Loan 119,368

TOTAL: 1,208,368

NET PROFIT: 803,144

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BALANCE SHEET

Magnifi-Scents
For the period ending December 4, 2024

ASSESTS

Current Assets:

Cash P 803,144

Accounts Receivable 0
__________

Total Current Assets 803,144

Fixed Assets:

Land 0

Building 0

Equipment 15,228

LESS: Accumulated Depreciation 7,614

_________

Total Fixed Assets 7,614

TOTAL ASSETS: 810,758

----------------------------------------------------- --------------

LIABILITIES

Current Liabilities;

Salaries and Wages 648,000

Advertising Expenses 24,000
Electricity and Water 12,000
Taxes 345,600
Loan 119,368

_________

Total Current Liabilities: P 1,148,968

Long Term Liabilities: 0

Total Liabilities P 1,148,968

Equity: P 810,758

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CASH FLOW STATEMENT

Magnifi-Scents
For the period Ending December 4, 2024

Beginning Cash Balance P 21,335

CASH Inflow:

Cash Collection 3, 000, 000

Credit Collection 0
____________

Total Cash Inflow 3, 000, 000

CASH Outflow:

Raw Materials 157,680

Salary 648,000

Tools and Equipment Purchase 182,736

Electricity and Water 12,000

Rental 60, 000

Renovation 30, 000

Opening of the Business

Tax 345, 600

Advertising 24, 000

___________

Total Cash Outflow 1, 460,016

ENDING BALANCE; 1,539,984

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Magnifi-Scent
16,000,000

14,000,000

12,000,000

10,000,000

8,000,000

6,000,000

4,000,000

2,000,000

0
2024 2025 2026 2027 2028

Expenses Sales

Start up 2024 2025 2026 2027 2028

Expenses 119,368 2,945,000 5,350,000 7,050,000 9,549,300 12,200,000
Sales 0 3,000,000 5,500,000 7,550,000 10,600,000 13,777,000

Thus, at the break-even-point, the business revenue is Php. 55,000 in twelve months.
Return of Investment
Years Sales Expenses Profit
2024 3,000,000 2,945,000 55,000
2025 5,500,000 5,350,000 150,000
2026 7,550,000 7,050,000 500,700
2027 10,600,000 9,549,300 1,050,700
2028 13,777,000 12,200,000 1,577,000

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