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Technology Magazine - December 2021

This document is the December 2021 issue of Technology Magazine. It features articles on topics related to technology, sustainability, and digital transformation. The issue includes interviews and articles from companies in various industries such as healthcare, IT, communications, and more. It also promotes an upcoming conference on shaping the future of sustainable business taking place in February 2022 in London.

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259 views342 pages

Technology Magazine - December 2021

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December 2021 |

technologymagazine.com

SMC:
IT alignment
to automate
the world

Fetim Group:
How technology
added value in
the supply chain

MSD:
Building a digital
superhighway

“AI has the potential to

revolutionise healthcare”
Patrick Bangert, Vice President of AI

FEATURING: TELUS TECH MAHINDRA INTERXION

In Association With:

SHAPING
THE FUTURE
OF SUSTAINABLE
BUSINESS

2022
February 23rd-24th

STREAMED & IN PERSON

TOBACCO DOCK LONDON

BUY TICKETS SPONSOR OPPORTUNITIES

Confirmed
Speakers Include:

Ben Clifford Sarah Chapman

Global Health, Safety Global Chief
& Sustainability - Sustainability Officer
Associate Director Manulife Financial
Fidelity International Corporation

Roy Cheung Mary-Jane Morifi

Global Head, Chief Corporate and
Sustainability Solutions, Sustainability Officer
Engineering Plastics Tiger Brands Limited
Covestro

Øistein Jensen Sandeep Chandna

Chief Sustainability Chief Sustainability
Officer Officer
Odfjell SE Tech Mahindra
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latest news
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JOIN THE COMMUNITY

The Technology Team

SENIOR EDITOR PRODUCTION EDITOR DIGITAL VIDEO PRODUCERS MARKETING MANAGER
ALEX TUCK JANET BRICE EVELYN HUANG SAJANA SAMARASINGHE
JACK NICHOLLS
EDITOR CREATIVE TEAM MARTA EUGENIO MARKETING DIRECTOR
CATHERINE GRAY OSCAR HATHAWAY ERNEST DE NEVE ROSS GARRIGAN
SOPHIE-ANN PINNELL THOMAS EASTERFORD
EDITORIAL DIRECTOR HECTOR PENROSE DREW HARDMAN MEDIA SALES DIRECTOR
SCOTT BIRCH SAM HUBBARD JOE MARRITT
MIMI GUNN MOTION DESIGNER JASON WESTGATE
PRODUCTION DIRECTORS JUSTIN SMITH TYLER LIVINGSTONE JAMES WHITE
GEORGIA ALLEN REBEKAH BIRLESON
DANIELA KIANICKOVÁ DUKE WEATHERILL PROJECT DIRECTORS MANAGING DIRECTOR
JORDAN WOOD KRIS PALMER LEWIS VAUGHAN
PRODUCTION MANAGERS MIKE SADR
OWEN MARTIN VIDEO PRODUCTION MANAGER BEN MALTBY CHIEF OPERATIONS OFFICER
PHILLINE VICENTE KIERAN WAITE TOM VENTURO STACY NORMAN
JACK THOMPSON SAM KEMP RYAN HALL
JANE ARNETA CEO
SUJANTHAN JESURAJA
GLEN WHITE
FOREWORD

Hybrid theory
put into practice

T
he cornerstone of digital transformations
across industries, the hybrid workplace has
taught organisation’s a valuable lesson in
trust. Digital-first is now an expectation of
employees and vital to driving productivity
and retaining talent. So, what will 2022 bring us?
These ecosystems are certainly complex. Hybrid
“The hybrid and multi‑clouds must find a universal way of
workplace integrating and managing these environments. To do

has taught
that, business technologists will play an important
role alongside IT departments in making digital
organisations transformation successful.

a valuable
The mythical ‘single source of truth’, where
consumers can get the right data in the right
lesson in context at the right time, will remain a key goal;

trust” and hyperautomation - the orchestrated use of

multiple technologies, tools or platforms- will
unlock productivity, accelerate time‑to‑market, and
transform employee and customer experiences.
While productivity levels have grown trust
operationally, cybersecurity efforts to protect against
the likes of Ransomware will heighten the adoption of
Zero Trust.

TECHNOLOGY MAGAZINE ALEX TUCK

IS PUBLISHED BY
[email protected]

© 2021 | ALL RIGHTS RESERVED

technologymagazine.com 5
CONTENTS

Our Regular
Upfront Section:
14 Big Picture
16 The Brief
18 Timeline:
Netflix
20 Trailblazer:
Mike Vildibil
22 Five Mins With:
Tristan Foureur

44
Digital Transformation
Key considerations when
implementing a digital strategy

26 52
SMC
Samsung SDS How IT alignment is enabling
Saving lives with AI SMC to automate the world
72
Enterprise IT
IT asset management:
A single source of truth

98
AI & Data Analytics
Managing data in the
new world of IIOT

108
Tech Mahindra
Seize the day to create
a green business model

122

80
TELUS Communications
Keeping Canadians connected
134 166
SAP Tableau Software
Talking about a ‘human’ revolution Visualise to monetise

148 180
Interxion HQ Fetim Group
Committed to Net Zero How technology added
data centres by 2030 value in the supply chain
CONTENTS

230
Reckitt
Embedding quality in
a changing environment

196
Pepper Financial Services
Andrew Day: Transformational
lending in a digital age

246
Novant Health
Advancing digital
transformation during Covid

214 260
Careem
MSD Driving digital transformation
Building a digital superhighway in the Middle East
272
Orange
Energy efficiency and CO2
challenges on the road to Net Zero

316
Aruba
Empowering IT teams with
next-generation networks

286
Dassault Systemes
Harmonising the real
and virtual worlds

300 328
Nautilus Data Technologies
Higher Colleges Naturally cold water cooling for
of Technology high-performance sustainable
Educating for the digital age data centres
COMING
SOON
FOLLOW N OW

E DU C ATE • M OTIVATE • E LE VAT E

About
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March8
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We recognise, celebrate and champion the

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FO LLOW N OW
BIG PICTURE

A meeting of bugs
Is there a place for AI in nature?
According to Ericsson, Trustworthy AI should
be: Lawful - respecting all applicable laws
and regulations; Ethical - respecting ethical
principles and values, and Robust - both
from a technical perspective and by taking
into account its social environment. When a
complex system has predictable behaviour,
the trust in the system increases.

Ericsson
ericsson.com/en/internet-of-things/programmable-world

14 December 2021
technologymagazine.com 15
THE BRIEF
“In distribution,
centralization BY THE NUMBERS
saves costs, offers
improved flexibility
and drives efficiency”
Frans J. Beerkens
Director, Fetim Group


READ MORE
500bn
“AI, in general,
is creating
new jobs and
allowing people
to work in very This is the amount of trees that Dendra, an Oxford-
based tech company, plans to plant by 2060 using
different areas drones and AI. Drones identify ideal environments,
- in medicine collect detailed terrain data, and generate high quality
3D maps of the areas to aid reforestation.
specifically”
Patrick Bangert Find out more about Dendra  READ MORE
VP of AI, Samsung SD


STILL SPINNING DISCS

Netflix started out as a US THE RACE FOR THE ALGORITHM
DVD rental company, sent On October 1, 2006, Netflix
to subscribers via courier. In announced the Netflix Prize,
2000, Netflix owners Hastings $1,000,000 to the first
and Rndolph offered to sell developer of a video-
the company to Blockbuster recommendation
LLC for $50 million. John algorithm that could
Antioco, CEO of Blockbuster, beat its existing
thought the offer was a joke, algorithm Cinematch,
saying "The dot-com hysteria at predicting customer
is completely overblown.” ratings by more than 10%.

18 December 2021
EVOLUTION OF NETFLIX LOGOS
1997-2000 2000-2001 2001-2014 2016-present

2013- 2021
2015

POWERED BY THE CUSTOMER

In 2013, Netflix developed MEASURING VIEWERSHIP
original programming, based
07-
October 2021 sees viewership
on analysis of their customers’ measured for programming
009 data. Where studios were based on the number of viewers
wanting to just make a pilot, or households that watched
Netflix already knew based a show in a given period. This
on its data, that a series would will include the number of
become a hit. 2015 also saw a hours that a show was watched
minor hack reported by McAfee including rewatches. This
of netflix user’s accounts. breakthrough makes Netflix
even more attractive to partners.

Marc Randolph
CO-FOUNDER & FORMER CEO

Reed Hastings
CO-FOUNDER & CEO

technologymagazine.com 19
TRAILBLAZER

Building computer
systems for the
future
Mike Vildibil
Vice President,
Product Management,
Qualcomm Technologies

M
ike Vildibil, Vice President for a supercomputer company, it was
General Manager for the the leader in building supercomputers.
Cloud, Edge, AI business I actually started out as an employee of
unit at Qualcomm has a the University of California, San Diego.
history of building very large data centre And my job was to lead a team that bought
supercomputer complexes. With this wealth one of these $40 million computers and
of knowledge and expertise, Vildibil and his operated it,” he said.
team have been involved with the design of In this role, Vildibil provided
many of the largest computers in the world. computational services to the research
“We've been driving some of the highest community who were doing things like
and highest performance supercomputers drug discovery, cancer research and
in the world,” he explained. global warming research.
Looking back over his career journey, “This was the beginning of what really
Vildibil explains “it's a good example of the took off to be the third leg of just scientific
reality of where many of the leading edge discovery. It has become a fundamental
technology jobs are going and what skill element to how science is conducted today
sets you need to go there, especially in a as is doing a lot of it in computers. In doing
leadership position.” so, I became very involved in research
Having also worked in the academic programmes, I was a researcher at UCSD
community, Vildibil has had the opportunity where I wrote my own grant proposals and did
to learn and grow in different working fundamental research for the national science
environments: “I began my journey working foundation and others,” Vildibil commented.

20 December 2021
“I drank the
Kool-Aid”
In the next part of his career with With the wealth of knowledge and
computing, Vildibil looked to make huge expertise gained throughout his career,
strides in the academic community. Vildibil now also works in a mentoring role,
“ I went into industry and began work for a he explained: “I speak with a lot of entry-
computer manufacturer helping them build level employees and people coming just out
high-performance computing, technical of school to give them some advice about
computing solutions. how to navigate the technology space.”
Adding to this, he said: “This was so that on He continued: “I tell many people that are in
the commercial side, the enterprises could the early stages of their career to focus deeply
begin doing much of the same computational on what they are doing. Learn very deeply
research and it was very successful. We about the core of your product, but also look
brought many of these methods into the for opportunities to develop breadth because
commercial space, which was exciting.” you need a little bit of both to really drive in this
Now, with his work at Qualcomm Vildibil world where technology is changing so rapidly.”
told Technology Magazine that he invents as “I often say you know the longevity of a new
he goes and emphasised that his passion lies technology concept is about the same as the
in the computing industry. shelf life of a banana. In other words, things
“I drank the Kool-Aid,” he explained. “Back change really quickly. You don't develop one
in the day that was a comment that most thing and sit on your laurels for a decade. You
people often kind of said. Once you get bit by develop one thing and you start working on
computing or computational science, you're the next thing, the pace is ridiculously fast,”
forever stuck, forever drawn to that field.” concluded Vildibil.

technologymagazine.com 21
FIVE MINUTES WITH...

TRISTAN FOUREUR
CTO AND CO-FOUNDER OF WEMAINTAIN

WeMaintain uses IoT-enabled sensors to collect data on how and when

elevators, escalators and now fire alarm systems are used. This allows
building managers to predict the need for maintenance, avoiding costly
emergency repairs and scheduling work at convenient times.

Q. CAN YOU TELL ME ABOUT complex data. Because the technology fits the
YOUR ROLE AND RESPONSIBILITIES? space and not the other way around, so the
» As Chief Technology Officer and co-founder scope of IoT is limitless but users must be clear
of WeMaintain, my main responsibilities in what they want to measure.
are to oversee our team of data developers
and engineers. We build and programme Q. WHO ARE YOUR MAJOR PARTNERS?
WeMaintain’s range of IoT-enabled products » We will provide proprietary IoT solutions
to be fitted in buildings around the world. to 56 Workspace properties throughout their
London portfolio. This will give building owners
Q. WHAT IS THE ADVANTAGE OF IOT? and managers greater knowledge of the
» The practical advantage of IoT systems is condition of their critical equipment and other
that the hardware offers a viable solution for assets in real time. IoT sensors installed in
legacy infrastructure; rather than gutting and Workspace lifts will give site managers access
rebuilding entire structures, small sensors can to high-quality real-time data not previously
be fitted onto existing equipment to monitor available to them, letting them know if there
how they work. Because the devices are largely is deterioration of critical equipment and
autonomous and can constantly collect data, reacting quickly to resolve any issues that
they make traditional databases obsolete. might arise.
IoT data management is by far the most
effective way of gathering information quickly Q. THE FUTURE
and reliably for the money. » Since the pandemic, IoT data management
has been used in mixed-office buildings as
Q. BIGGEST CHALLENGES? hybrid residential/commercial shared spaces
» A challenge for IoT data management become more common.
is to create systems that can manage If a city can manage the challenges of
different kinds of data, so effective use of different protocols and data types, it has
IoT will depend on an intelligent team of the potential to create seamless and fully-
data interpreters.Those using IoT for data informed experiences for service managers
management will have to connect potentially and users. IoT is attractive because it grows
distinct systems together to make sense of around the systems we already have in place.

22 December 2021
“A CHALLENGE
FOR IOT DATA
MANAGEMENT
IS TO CREATE
SYSTEMS THAT
CAN MANAGE
DIFFERENT
KINDS OF DATA”

technologymagazine.com 23
The
‘Risk &
Resilience’
Conference

2022
27th - 28th April

STREAMED & IN PERSON

TOBACCO DOCK LONDON

BUY TICKETS SPONSOR OPPORTUNITIES

Previous
Speakers Include:

Ninian Wilson James Westgarth

Group Procurement Senior Director,
Director Procurement
Vodafone Performance, Systems
Procurement & Excellence
Lufthansa

Charlotte de Aurelien Faucheux

Brabandt CPO
Technology and Aston Martin
Negotiation Keynote
Speaker & Host
AMAZON

Robert Copeland Jacqueline Rock

CPO CCO - NHS Test & Trace

G4S NHS
26 December 2021
SAMSUNG SDS

SAVING
LIVES
WITH AI
WRITTEN BY: PRODUCED BY:
ALEX TUCK GREG ST QUINTIN

technologymagazine.com 27
SAMSUNG SDS

Using the power of AI and

AutoLabel, the IT services
giant is looking to alleviate
pressure on physicians
worldwide

S
amsung SDS stands for Samsung data
services, and it is one of approximately
20 companies that make up the
Samsung Group: well-known for
manufacturing mobile phones, TV sets, laptops,
chips, hard-drives, home electronics like
fridges and dishwashers and even operating
in heavy industries building ships.
One of the core offerings of SDS is the
operation of data centres, in which they also
run the Brightics AI Accelerator automated-
machine learning (AutoML) platform;
enabling users to create AI models much
more efficiently, accurately, and quicker
than ever before.
Dr. Patrick Bangert, Vice President of
Artificial Intelligence at Samsung SDSA,
directs the AI engineering and AI sciences
teams. The AI engineering team develops
the Brightics AI Accelerator, providing
distributed training and automated machine
learning to speed up the creation of an
AI model. The AI sciences team makes
models, provides expert consulting services,
and develops AutoLabel to automatically
annotate datasets in preparation for AI
modelling. They supply the full spectrum of
AI model development, backed by state-of-

28 December 2021
technologymagazine.com 29
SAMSUNG SDS

the-art technology and human expertise.

The AI team sources projects inside and
outside of Samsung Group, maintaining their
own computing infrastructure and covering
a global footprint.

The human benefits of automating

the imaging process
A big focus for Samsung SDS has been
the healthcare sector, where AI has been
automating imaging processes in areas
such as radiology. As Bangert states in no
uncertain terms: “The medical system
worldwide is overloaded. There are not
enough doctors around to fulfill the
demand and they are heavily impacted
by workflows, bureaucracies, and billing
processes. The amount of time that
any physician can spend with the real
human patient is really a minority of their
time. A doctor’s opinion might be wrong
about 30% of the time, and so complex
diseases – diagnosed Ricky Datta, the director
from complex medical
images – are often
“The medical of AI engineering at
Samsung SDS, observes;
either missed or mis- system worldwide “AI models typically
diagnosed. Getting achieve an accuracy
a second opinion is is overloaded. in the high 90% range,
already a billion-dollar
market today.”
There are not sometimes up to 99.9%
accuracy in certain cases,
Second opinions enough doctors depending on how much
typically come from data is available and how
other humans. Artificial around to fulfill good quality that data
Intelligence provides
an objective third party
the demand” is. By automating these
processes, we simply
and very neutral second make everything faster.
PATRICK BANGERT
or third opinion to any VP OF AI, The benefit of this would
diagnostic procedure. SAMSUNG SDS significantly lower the
Using AI removes the costs from both the
variability of any one physician having a providers and the patient’s care costs, while
certain amount of experience, because increasing accuracy of diagnosis and speeding
the AI model can process vastly more up the overall time from the initial pain point
cases and doesn’t forget things. to the start of the treatment cycle.”

30 December 2021
This applies to all areas of medical can take mobile phone pictures of their skin
imaging from MRI and CT scans, over X-ray and obtain instant reliable diagnoses of any
and ultrasound images to regular photos condition, and people may use pictures of
of skin. Zakia Rahman, clinical professor of their healthy faces and bodies to compare
dermatology at Stanford University School them against society’s beauty standards for
of Medicine, says “dermatology represents precision cosmetics to look better while not
two great frontiers for new business models looking abnormal. The biggest obstacle to
powered by artificial intelligence. Patients both is having an expertly annotated large

technologymagazine.com 31
32 December 2021
SAMSUNG SDS

“Annotation or labeling is
the principal obstacle in
making AI models, which can
be reduced 90% by AI”
PATRICK BANGERT
PATRICK BANGERT VP OF AI,
TITLE: VP OF AI SAMSUNG SDS

LOCATION: SAN JOSE, CALIFORNIA

Patrick dataset of images. We want to create such

heads the datasets and models in a partnership with
AI Division at Samsung SDS. The skin, in addition to being
Samsung SDSA. the largest organ, is also the most visible. This
He is responsible accessibility has resulted in an exponential
for Brightics AI increase in the number of images. The skin
Accelerator, a distributed ML training is, and will likely continue to be, the most
and automated ML product, and imaged organ. While there is potential for
AutoLabel, an automatic image democratising diagnosis for the general
data annotation and modelling tool public, the impact to mental health through
primarily targeted at the medical image distortion cannot be overstated.”
imaging community. Among his other
responsibilities is to act as a visionary Samsung’s ultimate AI toolkit:
for the future of AI at Samsung. the Brightics AI Accelerator
Before joining Samsung, Patrick The jewel in the crown of Samsung’s AI efforts
spent 15 years as CEO at algorithmica is the AutoLabel facility in the Brightics AI
technologies, a machine learning Accelerator platform. Dr. Hankyu Moon,
software company serving the the leader of team behind AutoLabel
chemicals and oil and gas industries. answers in three parts why this toolkit is so
Prior to that, he was assistant professor crucial: “Firstly, in the case of imaging, for
of applied mathematics at Jacobs example, an annotation is typically a manual
University in Germany, as well as a drawing of an outline around something
EXECUTIVE BIO

researcher at Los Alamos National that's important and assigning the category
Laboratory and NASA’s Jet Propulsion name to it. We see this in street scenes for
Laboratory. Patrick obtained his autonomous vehicles, where we might draw
machine learning PhD in mathematics an outline around people to say ‘okay, this is
and his Masters in theoretical physics a person who denotes an obstacle that the
from University College London. car must not hit’.”
These annotations, he explains, are made
very quickly by the AutoLabel facility, which

technologymagazine.com 33
SAMSUNG SDS

Samsung AI: Saving lives with AI

“By automating The second part, according

to Moon, is related to the
certain clerical and Brightics AI Accelerator AutoML
image analysis tasks, platform, which conducts feature
engineering, which means pre-processing
physicians and the data in such a way as to bring out
those aspects of the data that are most
patients can deal more informative, and selecting the correct
with the planning model for the situation.
In Moon’s opinion, artificial intelligence
of treatment” is really an umbrella term for many distinct
methods and model types, including
PATRICK BANGERT neural networks, support vector machines,
VP OF AI, random forest, or decision trees. It’s a case
SAMSUNG SDS
of picking the right one.
Moon explained that the third part that
effectively sorts the images in the correct AI can play in healthcare imaging is hyper
order that provide the information. The parameter tuning: “The algorithm that
secret is that only a few, typically 10%, of the trains one of these models has parameters
images in a dataset contain virtually all the of its own. They are set typically by a
information – but finding them is challenging. human being, which then leads to a trial-

34 December 2021
and-error process of tuning these things and actually arrive at a much more accurate
correctly. AutoML tunes them for you model in the end.” said Datta.
automatically.”
When it comes down to the AI accelerator, Challenges in healthcare imaging
distributed training is another tactic of Nasim Eftekhari, director of applied AI
Samsung’s as Datta explains: “We utilise more and data science at City of Hope, a world-
than one graphics processing unit (GPU). renowned cancer research and treatment
To help speed up the process, we may use organisation near Los Angeles, says, “All
many hundreds of these GPU processors, supervised models that we use today have
simultaneously distributed over many been trained on labeled data. Regardless
computers to execute a single training task.” of industry, labelling the data for training
With the AI accelerator as the go-to toolkit is always the most expensive part of any
for Samsung SDS, the aim is to work on all AI solution. It is very time-consuming and
the areas of efficiency, labelling, tuning of the expensive because doctors and healthcare
models and distributed training in parallel, so professionals have to annotate these images,
they can “execute the artificial intelligence and each image takes hours and hours
workflow a lot more quickly and efficiently of time. City of Hope wanted to explore

technologymagazine.com 35
SAMSUNG SDS

HANKYU MOON RICKY DATTA

TITLE: DIRECTOR OF AI SCIENCE TITLE: DIRECTOR OF AI ENGINEERING
COMPANY: SAMSUNG SDS COMPANY: SAMSUNG SDS
LOCATION: CALIFORNIA LOCATION: CALIFORNIA

Dr. Hankyu Moon has been a Ricky has been responsible for the
Director of AI Science as part of the technical direction of Brightics AI
AI Team, Samsung SDS Research America Accelerator since day one. He oversees all
since 2015. He received a B.S. degree in aspects of design and implementation of AI
Mathematics Education from Seoul National Accelerator. A seasoned Enterprise Software
University and a Ph.D. degree in Electrical Leader, Ricky is an expert in Machine
and Computer Engineering from University Learning, Deep Learning and Big Data and
of Maryland College Park. His R&D career works together with customers to ensure
in AI started when he joined Center for all their specialist technical needs are met.
Automation Research, University of Maryland He started his career in small software
in 1996 as a graduate student. Prior to joining startups to specialise in Enterprise Software.
Samsung, he worked at NEC Research Ricky has a bachelor’s degree in Computer
Institute and Hughes Research Laboratories Science from Indian Institute of Technology,
as a research scientist. Throughout his New Delhi.
career he has collaborated with world-
class researchers, producing numerous
publications and patents in the areas of
Computer Vision, Deep Learning, and Data
Mining. At Samsung, he and his colleagues
have developed Data Efficient AI for several
years, resulting in successful launching
of the AutoLabel solution that leverages
Representation Learning, Active Learning,
and Unsupervised Learning.

EXECUTIVE BIOS
36 December 2021
SAMSUNG SDS

ZAKIA RAHMAN NASIM EFTEKHARI

TITLE: C
LINICAL PROF OF DERMATOLOGY TITLE: DIRECTOR OF APPLIED AI & DATA SCIENCE
COMPANY: SAMSUNG SDS COMPANY: SAMSUNG SDS
LOCATION: CALIFORNIA LOCATION: CALIFORNIA

Dr. Zakia Rahman, MD, FAAD is a Clinical Nasim Eftekhari leads the Applied AI
Professor of Dermatology at Stanford and Data Science Department at City
where she is Director of the Resident Laser and of Hope, aworld-renowned research and
Aesthetic Clinic. She is also Assistant Chief and treatment organisation for cancer, diabetes
Co-Director of Dermatologic Surgery at the and other life-threatening diseases located
Livermore Division of the PAVAHCS. She serves near Los Angeles. She helps supervise teams
on the advisory board of multiple medical responsible for applying machine learning
device companies where her collaborative in clinical decision support and patient care,
work as the principal investigator has resulted in research andprecision medicine, as well as
FDA clearances for consumer and professional operations and finance.
class lasers. She is also a subject matter expert Before joining City of Hope in 2017, Nasim
for venture and angel investors in dermatology co-founded an AI company focused on social
medical devices. media data mining and financial markets and
Dr. Rahman is the Chair of the Stanford political events prediction. She continues
School of Medicine Faculty Senate. She is to advise startup companies on successful
passionate about physician professional implementation of AI solutions. Nasim holds
fulfillment and is a member of the Wellness a master’s degree in computer science from
Directors Council for Stanford Hospital. She sits Southern Illinois University and a bachelor’s
on the Diversity Taskforce, Electronic Medical degree in computer engineering from Khaje
Records Taskforce and the Media Expert Panel Nasir Toosi University in Tehran, Iran. On a
for the American Academy of Dermatology. Dr. personal level, Nasim enjoys an active lifestyle
Rahman is also a member of the Federal Affairs in sunny Los Angeles and has a passion for
Work Group and Research Workgroup for the fitness and sports. She plays soccer and beach
American Society for Dermatologic Surgery. volleyball and goes to the gym every day.

technologymagazine.com 37
SAMSUNG SDS

DAN WATERS
TITLE: DIRECTOR OF BUSINESS
DEVELOPMENT AND PRODUCT
LOCATION: SAN JOSE, CALIFORNIA

Dan leads
Business
Development
for the AI Team
at Samsung SDS
America and is
responsible for the
go-to-market strategy. As a Senior
Business Development leader, Dan’s
devoted his career to bringing to
market disruptive products, building
teams to scale rapidly and quickly
growing revenue for companies like
xnor.ai, Zebra Technologies, Apple,
Siri, and Motorola.
Previously, the VP of Marketing
& Business Development for XNOR.
ai, Dan validated the commercial using Samsung’s active learning in auto-
product/market fit for XNOR. labeling images. There is no question
AI’s research technology spun about the value that deep learning brings
out of the Paul Allen Institute for to auto-labelling pathology images. We
Artificial Intelligence (Ai2), built are really excited to explore the idea of a
brand awareness and executed system that can learn little-by-little from
proof-of-concept, commercial and pathologists.”A doctor takes 20 to 30
government agreements to close minutes to draw their annotation on top of
deals, recognise revenue, and grow a single image. And to train an AI algorithm
the sales pipeline. to recognise anything meaningful,
In 2009, Dan introduced Siri to thousands of such annotated images are
Apple and was retained by Apple needed. The process is the most time-
EXECUTIVE BIO

following its acquisition of Siri in consuming and expensive of the entire

2010. Dan is an MBA graduate of AI workflow.
the Kellogg Graduate School of It’s the primary obstacle that the
Business, has a BSEE from Iowa AutoLabel facility of the Brightics AI
State University and is conversant Accelerator is there to overcome, using a
in Spanish. technique called active learning to speed
that process up by 90%, so it will reduce
the amount of human labour from 100%

38 December 2021
“AI has a large
role to play in
down to 10% - a very significant gain, usually
trying to limit the in the double-digit millions per model.
A further challenge for Dan Waters,
rise of various the director of business development

greenhouse gases. and product at Samsung SDS, is related

to his home in the United States, where
That has a lot The Food and Drug Administration (FDA)
must approve any physical device used
to do with how in the medical industry. Waters states
that “because governmental agencies
efficiently we can are not as advanced in their treatment of
artificial intelligence, getting a physical
run things” device approved can take a long time.
The established processes and personnel
PATRICK BANGERT are simply not familiar with this new
VP OF AI, technology, as far as they're concerned, AI
SAMSUNG SDS
is relatively new.”

technologymagazine.com 39
SAMSUNG SDS

Medical Diagnostics by Artificial Intelligence

40 December 2021
this is short sighted. “Other carbon emitting
factors of the physical world are circumvented
due to AI. Take, for example, the primary use
of the internet, which is shopping. You go to a
website, buy something, and that is delivered
by the postal service. That is a lot more
AI applications beyond healthcare efficient from a greenhouse gas perspective
“Climate change is the one great challenge than if you take your SUV by yourself and drive
of humanity” says Bangert. 20 miles to the next mall.”
“AI has a large role to play in trying to limit
the rise of various greenhouse gases. That has a AI, ethics and earning trust
lot to do with how efficiently we can run things One of the biggest cultural disconnects
in factories, vehicles, airplanes, and people's with AI is trust. Companies such as Samsung
homes,” he continued. SDS take their ethical responsibilities very
Samsung’s consumer electronics and seriously: “We make sure that not only have
home automation devices can help through we created the model in an ethical manner,
their efficient use of energy and in helping but also that we are using it in an ethical
to reduce the total carbon footprint of any manner,” says Bangert.
home or building. This leads to explainability, where the AI
Data centres – especially because of AI model should not just deliver the answer,
workloads – are often blamed for exacerbating but it should deliver an explanation of why
the climate impact of the modern world but that is the correct - and best - answer.

technologymagazine.com 41
Elevator Pitch: Brightics AI Accelerator

42 December 2021
SAMSUNG SDS

“AI has the potential

to revolutionise
healthcare in
diagnosis, treatment,
and clerical processes
creating new jobs and
allowing existing staff
to be more efficient”
PATRICK BANGERT
VP OF AI,
SAMSUNG SDS

“The ‘multimodal’ AI system can take care

of image input, text input, numerical input, and
unify it to a holistic picture of what might be
the case, and what should be done about it.”
said Bangert.
Bangert focuses on the good that AI can
bring: “By automating certain tasks, physicians
and patients can deal more with the planning
of the treatment, discussing how treatment
might impact the patient's life. Doctors can act
as doctors rather than expert data processors.”
Another criticism of AI-enabled
“It must present the information in a way automation is that it’s making a lot of people
that's understandable for the audience. In redundant, but that is not true according to
healthcare, this is of course the doctor and Bangert: “AI, in general, is creating new jobs
the patient. So, if you're going to tell people and allowing people to work in very different
that they have cancer – you better say why.” areas – in medicine specifically. Because
said Bangert. of the lack of personnel, this is extremely
It’s clear that trust is something that welcome. And of course, patients expect
Samsung SDS must generate alongside doctors to be patient-facing rather than be
the global AI community. But beyond just internal facing.”
the imaging domain, Samsung is exploring
electronic medical records that go beyond Discover Brightics AI Accelerator
the pure image to unify the analysis of
natural language processing, which would be
relevant to the text that the doctor writes.

technologymagazine.com 43
DIGITAL TRANSFORMATION

Key considerations
when implementing
a digital strategy
As more companies turn to digital
technology as a driving force for economic
prosperity, we explore the best practices
for an effective digital strategy

D
WRITTEN BY: igital strategy has become an
CATHERINE expansive term in recent years,
GRAY particularly in the wake of the
Coronavirus pandemic where the
uptake of digital technologies in business
has been critical to ensuring operations
run smoothly to facilitate remote working.
A survey by McKinsey highlighted that
the pandemic has increased the pace of
business. Shedding light on the critical
nature of technology post-pandemic, it
also showed that technology capabilities
are critical to companies’ COVID-19
exit strategies as well as preparation
for the future.

44 December 2021
“Today, customers make
decisions regarding their
preferred companies,
products and services
based on their use
of technology”
MOHAMED KHALIFA
CHIEF INFORMATION OFFICER,
HAYEL SAEED ANAM (HSA) GROUP

technologymagazine.com 45
Content Management and Process Automation
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Manager, ICC Community
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Development Solutions, speaking from their headquarters in Rochester, New York.
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HSA Yemen is Yemen’s largest

and leading company, employing
20,000 people across the country.

“Organisations
looking to
formulate their
own digital
strategy must
firstly get the
support of the
leadership of
the company”
MOHAMED KHALIFA
CHIEF INFORMATION OFFICER,
HAYEL SAEED ANAM (HSA) GROUP

Now, it is crucial that businesses rethink acceleration is also happening at the level
their strategies for the post-pandemic of core business practices and what was
era. Companies that have already considered the best-in-class speed for
adopted robust and comprehensive most business practices in 2018 is now
digital strategies highlight the intrinsic slower than average.
link between technology and improved Interestingly, the survey also highlighted
economic performance. that many businesses recognise that their
Previously, a survey by McKinsey showed companies understand they need to change
that across key areas of the business their strategies as the ones prior to the
model, companies’ overall adoption pandemic will become obsolete. It found
of digital technologies had sped up by 64% of companies in the survey know they
three to seven years in a span of months. need to build new digital businesses to help
Now, the newest results show that this them achieve economic viability.

technologymagazine.com 47
DIGITAL TRANSFORMATION

“Digital strategies
offer the potential
to deliver highly
personalised and
adaptive experiences
to the end user”
DAVID ROSE
DIRECTOR,
CHELSEA VENTURES

Appealing to the new,

technologically savvy customer
To achieve economic growth and prosperity,
companies need to listen to the needs
of their customers. Interestingly, David
Rose, Director of Chelsea Ventures
thinks it’s important to consider younger
generations, those who are the new
and emerging customer base, as an
acceleratory force for digital transformation
in business. He said: “We’ve educated
several generations through gaming and
social media has accelerated this trend.” has always been, a key thing to
“Any business whether selling direct or consider in business strategy.
just developing a true relationship with their Echoing this idea, Mohamed
audience requires a digital strategy. This is Khalifa, Hayel Saeed Anam
true throughout the product development (HSA) Group’s Chief Information
cycle, from the exploration of new ideas Officer also believes in the
to refining the service to be the very best importance of customer needs
experience and finally to customer loyalty,” and expectations when looking
added Rose. at the push to digitalisation in
This push to appeal to the customer business, he explained: “I think
comes back round to the drive for that the current emphasis on
economic prosperity. As a driver for digital digital transformation is driven
transformation, customer experience is, and by the changing needs and

48 December 2021
expectations of customers, which have Technology has undoubtedly changed
evolved dramatically in the space of a few consumer habits, the evolution of the mobile
years. Today, customers make decisions phone, for example, means consumers have
regarding their preferred companies, greater access to information from the palm of
products and services based on their use of their hand. This expectation permeates into all
technology – both how it enables them to aspects of everyday life and to accommodate
purchase products and how it is incorporated the new, modern-day buyer, businesses need
into a product or a service provided.” to adapt to fit the needs of consumers.

technologymagazine.com 49
“Any business whether selling direct or
just developing a true relationship with
their audience requires a digital strategy”
DAVID ROSE
DIRECTOR,
CHELSEA VENTURES

David Rose has held senior executive Creating the best business
roles across the games and consumer structure for digital success
digital industries for over 25 years, When looking at the importance of
including working on the genesis organisational structure to the success
of PlayStation in the early Nineties. of a digital strategy, a key thing
to consider is research
from Insight.
Understanding technology From its research,
to implement it effectively the company
What is becoming increasingly clear is found damaging
that businesses need to secure a mutual divisions
understanding with all business stakeholders between IT
on the important role that technology plays. teams and
Without this understanding, it will become the wider
difficult for business leaders to maximise organisation
the full potential of a digital strategy. that had been
Highlighting the importance of this, Khalifa made clearer
said: “ For a strategy to be effective and by the pandemic.
adaptive, team leaders must not only be fully
comfortable with the different technology
systems and processes used but also be
keen to push the boundaries and apply the
best systems and practices to their areas
of the business.”
Another consideration when looking
to implement digital strategies is business
integration. Expanding on this, Rose
explained: “Digital strategies offer the
potential to deliver highly personalised
and adaptive experiences to the e
nd user. This is often limited by
shortcomings in system design or
implementation but is equally impacted
by inefficient organisational structure.”

50 December 2021
DIGITAL TRANSFORMATION

the company.
It is incredibly important
that they set the right tone and stress
the importance of embracing digital
evolution for the success of the
business as a whole,” Khalifa told
Technology Magazine.
Pairing this with the research from
Insight, business leaders need to look
The research to create synergy between themselves
found 62% of companies and their IT department. Without this
are failing to take advantage support and mutual understanding of
of new technologies because they aren’t the importance of the digital strategy to
listening to IT and 71% of companies have business success and economic prosperity.
a disconnect between IT and the wider This is particularly significant as Insight
business. A trend within this disconnect also found that the failure to engage
is that IT tends to be treated as a utility properly with IT teams almost certainly
rather than a business enabler. contributed to organisations spending
“Organisations looking to formulate an average of £2m a year on projects
their own digital strategy must firstly that don’t provide the expected benefits
get the support of the leadership of or fail outright.

technologymagazine.com 51
How
IT Alignment
is Enabling
SMC
to Automate
the World
WRITTEN BY:
JANET BRICE

PRODUCED BY:
TOM VENTURO

52 December 2021
SMC

technologymagazine.com 53
SMC

Technology is the toolkit for

SMC – the global leader in
manufacturing pneumatic
components

I
T alignment at SMC enables us to
automate the world, allowing our
customers to do incredible things”, says
Michael Loggins, Global Vice President
of IT who is keen to give insight into
how this global company is leveraging its
digital transformation.
SMC is the global leader in manufacturing
pneumatic technology for industrial
automation that supports customers
in every industrialised nation. The SMC
Corporation of America is a subsidiary of the
SMC Corporation based in Japan founded
more than 50 years ago.
“Our vision is to take our awesome
community of people and provide the
enablers that allow SMC to automate the
world. At SMC we're perfectly aligned with
our customers, with our product and our
vision, enabling our customers to automate
their needs and help build a better planet,”
said Loggins, speaking from his office in
Noblesville, Indiana.
He pointed out that during the past
two years SMC has invested US$130m
in IT as part of its digital transformation
to accelerate their cloud journey, cyber
security, streamlining and optimising the
digital processes.
“We’re the world's largest pneumatic and
component manufacturer in the industrial
automation space,” said Loggins, who has
been with the company 15 years. “SMC has
offices in more than 83 countries, over 1,000

54 December 2021
Example of
an image caption

technologymagazine.com 55
SMC

How IT alignment is enabling

SMC to automate the world

“We are dedicating a

great deal of capital,
time and people
towards our drive for
a sustainable future”
company evolved from basic pneumatics
to more sophisticated automation solutions
MICHAEL LOGGINS
GLOBAL VICE PRESIDENT OF IT, which has granted SMC a global market share
SMC of 38%, and 65% in the Japanese market.
With 12,000 basic products and more than
engineers in the US, the UK, Germany, China, 700,000 variations, SMC offers solutions from
and our headquarters in Japan, to develop air preparation, instrumentation, through
these great products. to valves, and actuators covering practically
“We also have more than 5,000 every single step in the automation process.
salespeople scattered across the globe and “At SMC, I have an awesome opportunity
more than 8,000 people working tirelessly to work with amazing people to unify all the
building and shipping out our products on a global SMC organisations around a common
daily basis in different factories and logistics corporate goal and vision by using technology
centres across the world.” to change the way we deliver our products
Founded in 1959, in Tokyo under the and help our customers,” said Loggins who
name Sintered Metal Corporation (SMC) the turned his back on a career as a music teacher

56 December 2021
MICHAEL LOGGINS
TITLE: GLOBAL VICE PRESIDENT OF IT
INDUSTRY: INDUSTRIAL AUTOMATION
LOCATION: USA

Mike Loggins is the Global Vice

President of IT at SMC. He is
responsible for planning the future
of IT as well as the implementation
and maintenance of current systems.
Loggins works to create a culture of
innovation in SMC’s cyber-physical
systems and networks. He is known
for his community oriented and
proactive approach to both IT and
leadership and has set the standard
for “awesome” at SMC. Under his
leadership, SMC has moved IT
standardisations to a global scale, as
Loggins pushes his teams to model
the values of inclusion, growth,
support, and diversity. He is a member
of the Forbes Technology Council.
to focus on a career in technology. Each
SMC production facility works to ensure the
integrity of the best, most inventive designs,
and to supply these products to customers
with a focus on quality, lead time and cost
EXECUTIVE BIO

control. The supply network includes their

North American headquarters, production
facility and distribution centre in Noblesville,
Indiana. SMC's global network also includes
facilities in South America, Europe, and Asia.

Digital transformation
Loggins pointed out the digital transformation
at SMC is at different stages of maturity due
to its vast global presence and highlighted
how they are using Industry 4.0 to overcome
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cybersecurity Networks platform is a powerful solution

to help mitigate cyber-attacks across the
organizational footprint. Cortex XDR is one of
The partnership between Trace3, the lightest MDR agents out there, however
Critical Start and Palo Alto is bringing it does not skimp on features - bundling
behavioural threat protection with machine
peace of mind to SMC Corporation
learning, AI, and cloud-based analysis.”
For SMC Corporation, the world’s largest
manufacturer of pneumatic components SMC is on a mission to transform its security
and a global leader in automation, keeping capabilities. Leading manufacturers and the
its data and IP safe is a big headache. IoT they utilize are a big target for cyber-
Threats proliferate at alarming speed and attacks and their environments can be very
with ever-increasing sophistication, and complex to secure. With Trace3’s oversight
as Michael Loggins, Global VP of IT at SMC of the architecture and infrastructure
said: “Cybersecurity is one thing that keeps requirements, combined with the power
me awake at night. Finding a trustworthy of Critical Start’s MDR and Palo Alto Cortex
partner like Trace3 who has the ability to look XDR, the threat landscape and the attackers’
out further than we were doing and get us techniques are continuously monitored and
prepared for what is coming next is huge.” thwarted, allowing manufacturers who rely
on the integrity of their complex automation
Customers like SMC also benefit from the and IoT capabilities, to sleep well.
managed detection and response (MDR)
services, offered by Trace3’s close partner
Critical Start, the MDR provider that puts LEARN MORE
a stop to alert fatigue by eliminating false
positives at scale through their Zero Trust
Analytics Platform (ZTAP) and industry
leading Trusted Behavior Registry. A B D
SMC

“We’re the world's important to them in the past. Then we have

places like the US, Germany, Austria, Hong
largest pneumatic Kong and Taiwan, where the digital journey
and component needs are much higher, and we've been able
to push further down that path,” he said.
manufacturer “For those that are doing a great job with
in the industrial their digital transformation we are offering
next level opportunities of maturity to their
automation space” operations, and finding new ways to create
better customer and employee experiences
MICHAEL LOGGINS using technology.
GLOBAL VICE PRESIDENT OF IT,
SMC In those places where it hasn’t been
as important, we’re starting to work with
legacy architecture with a focus on agile them on how to get those projects moving
assessment. “Our process efficiency may forward and get them into a place where
be slower in some spaces in terms of we have a baseline for maturity across the
digital transformation because it wasn't as entire organisation. Having that common

60 December 2021
SMC

ETECH

SMC is expanding engineering

resources by continually challenging
their own innovations. The driving force
is to make it easier for customers to do
business with them which has inspired
innovative design solutions and
support in the shape of the foundation
for the development and release of
ETech. ETech features several easy-
to-use product selection methods,
such as parametric selection, solution-
based selection, and a hierarchical
product catalog. Once a product is
base of what digital transformation needs configured, 2D and 3D CAD models can
to look like, is going to allow us to have be downloaded and inserted into final
a much higher impact across the entire assembly drawings. In addition, online
organisation,” said Loggins. sizing is available to ensure the right
product has been selected for each
Centres of excellence application. Because ETech is internet-
SMC’s cloud journey - which is based, you can view and download
predominately in the SaaS space - has SMC product information at any time
DID YOU KNOW...

taken an intentional step during the past from anywhere. ETech represents a
two years as they have been building cloud long standing digital transformation
infrastructure. “The goal of that private cloud effort as a partnership between SMC
infrastructure is to design the new operating marketing departments and IT to
models that will allow us to leverage the deliver configuration support that
multi-cloud capabilities in the future, and allows customers to download 2D and
also allow us to consolidate and provide that 3D CAD configured parts to include in
baseline of technology capabilities across their designs.
the globe.

technologymagazine.com 61
SMC

“This will give us the ability to consolidate

and improve 83 countries worth of IT
infrastructure, applications and capabilities,
and then put in a new operating model that
allows us to better disperse that technology
across, across the entire world.”
Loggins said SMC is actively looking at
different Machine Learning (ML) and Artificial
Intelligence (AI) models as they work towards
building centres of excellence.
“The most important thing is getting
the correct data and to start getting some
correlations built, leveraging ML technology
to help us make quick decisions. AI is
important but a long way off for us, but we
will be watching the developments and
how we can integrate it into things like call
centre applications, RPA applications, data
management and data intelligence strategies.
“One of the biggest uses for us right now
in the ML and AI space is in our operational
technology areas. How we manage the
plant floors, how we make better use of our
factory resources, how we better plan, and
where we can leverage our people. For a
manufacturing organisation that is one of the
big capabilities ML can help us with.”

“Technology is our toolkit” “Technology isn’t our job anymore, we

Commenting on how SMC is engaging its global do our job by helping the company grow,
workforce with digital technology, Loggins says but for us in IT, technology is our toolkit. We
there is no longer an issue with so many digital are very good at technology, we can find
natives now in the workforce. But he points new ways of utilising technology, but we've
out the challenge today is matching the right become organisational change agents.
technology to a specific business process. We can't just put in and implement new
“Adopting technology is not usually the systems, we have to work with the business
hardest challenge anymore. Today, the to figure out how to best adopt those
challenge is finding the right technology that products and find ways to improve them
matches and enables the business processes, once they're implemented.”
rather than finding a technology to put in
because it's technology, we really need to find Competitive edge
what the processes are and what the business Loggins said it is the vast range of products
value is to that technology. that gives SMC its competitive edge in the

64 December 2021
SMC

global market. “We have a catalogue of uniquely capable of providing that to all our
products - way over a million parts that customers in a way that our competitors
we sell - and we're able to customise can't. We are also extremely healthy, so we
those parts. We work with our customers can spend the capital we need to make sure
to understand their applications. We're that we can provide new capabilities as fast
trying not to just sell components. We as possible.
want to work with our end users. We “SMC has invested more than US$130m
want to work with our machine builders in the last two years, on increasing our
to make sure that we are delivering value capabilities in IT. That’s primarily along
in our products, to what they're trying to the lines of our private cloud journey, and
build, to what they're trying to release to security implementations. But it’s also
their end users and to their customers. in our capabilities of streamlining and
“When you think about the number optimising processes for communication,
of engineers and salespeople we have as well as collaboration amongst multiple
around the globe, I believe we are departments and divisions across the

technologymagazine.com 65
Don’t limit
digital success
— transform
at scale
LEARN MORE

CO N CE NTR ATE D O N TECHN O LO GY

FOCUSED
ON RESULTS
LEARN MORE 
M OS E R IT.CO M

66 December 2021
SMC

“Technology isn’t our

job anymore, we do
our job by helping the
business grow, but for
us in IT, technology is
just our toolkit. We've
become organisational
change agents”

MICHAEL LOGGINS
GLOBAL VICE PRESIDENT OF IT,
SMC

thought out. We have gained a lot of maturity,

and this has helped us out tremendously
across the entire globe. We've matured from
just being a technology team in IT to really
enabling the business and leveraging our
technology background to do that.
globe. So, our company is very healthy in “One of the things we’ve been able to do
that manner which has allowed us to do by communicating with these other groups
many things that we couldn't do before is find a small nugget of information, or a new
with that investment.” process, that we can leverage. We are able to
cross-pollinate those ideas across the globe
Best practices and get people to start thinking and talking
Loggins commented how the US team has about things very differently.”
learnt from their Japanese counterparts on
the methodology behind every decision and SMC and sustainability
how implementing best practices from other SMC is dedicating a global business
parts of the world is proving beneficial. continuity plan for our factories and delivery
“It is not just about the technology, but by capabilities as well as to focus on a more
working with our colleagues in Japan we have sustainable future.
a better understanding of why we’re doing “We are dedicating a great deal of capital,
something. Everything we've seen from our time and people towards our drive for a
Japanese partners is intentional and well sustainable future. For several decades we

technologymagazine.com 67
SMC

have relied on centralised engineering and

production, but as we keep growing we are
now trying to diversify.
Our business continuity plan has a clear
objective that we will be prepared for any
emergency and have business activities
quickly resume without any disruption. As
we continue going forward we will make sure
a single incident around the globe does not
stop us from serving our customers.
“IT has a huge part to play in this area.
We've built out our private cloud, to make
sure that when it comes to the data and
capabilities of the systems, we're providing
the same level of continuity across the
globe so our factories can work, our
logistics centres have the ability to ship,
and our engineers can continue to design
great products.”
Loggins also pointed out that SMC is
working to reduce CO2 emissions from both
their factories and products. “If our products
are more CO2 aware and less wasteful that
allows our customers’ factories to emit
less CO2 gases and hopefully helps have a
positive impact on the environment across
the globe.”

Partnership with Lucidia,

AHEAD, Moser and Trace3
Lucidia has been a long-term partner of
SMC and several of their engineers and
team members have been a part of SMC’s
ecosystem. Trace3 is a newer partner that
is helping SMC focus on its security. Loggins
also commented on the valuable partnership
with AHEAD and Moser.
“Lucidia has been a trusted architecture
partner of ours for more than 10 years,
helping us design and find new ways to build
our infrastructure, to support the growth that
we have around the globe. They are a partner
that helped bring in Dell Technologies, Arista,

68 December 2021
SMC

VMware, and Palo Alto Networks to allow us

to build these things that we're doing.
“Trace3 has really allowed us to rapidly
increase our capabilities at a security
operations level, bringing maturity into
a place that we didn't have before and
helping us build an organisation that didn't
exist six months ago.
“Cyber security is one thing that keeps
me awake at night, so finding a great partner
like Trace3 who has the ability to look out
further than we were doing and get us
prepared for what is coming next is huge.
“We've taken a systemic and mature
approach to protecting the organisation,
relying on our risk management capabilities,
and then quickly identifying those risks
and mitigating them. Creating a baseline
and consistency of security practices and
policies and technology across the globe,
and making sure that we have a workforce
of people across the globe that have enough
awareness to be our best defenders.
“We've tried to take an overall approach
from the enterprise space and then from
the operational technology space, looking
at the best way we can protect and grow
that footprint, but also make sure that we
balance the efficiencies and capabilities
with the ability to secure, not only the
operations, but our enterprise networks.
“In our constant pursuit of partnerships
to advance our innovation initiatives, we’ve
forged an incredibly valuable partnership
with AHEAD. They have been instrumental
in providing Program Management oversight
and leadership for our data centre projects,
in addition to their Day 2 VM configurations
in-country. This investment in providing
in-language and in-country resources to
our global teams is instrumental to our
global success as these resources ensure
we are able to deliver a top-tier service

technologymagazine.com 69
70 December 2021
SMC

evaluate our current global servers so we

can understand the migration path to a new
and centralised system.”
Commenting on the partnership with
Moser Loggins said: “They have been an
advanced strategic partner with SMC for
more than five years. Their collaboration
and contributions to our teams have been
invaluable as we’ve relied on Moser for
assistance in strategy development, Big
Data conceptualisation and advanced
technology stack development.
“Moser has been instrumental as they
have worked on processes across SMC
divisions as they contribute to the process
analysis and recommend improvements
throughout the entirety of the business.
They’ve also done a great deal of work in
maintenance and monitoring for North
America, leading our efforts to patch
and maintain our servers. Through this
partnership, Moser has helped SMC
streamline our processes and create easier
systems for implementations.”

Smart factories of the future

Diving into operational technology will be a
focus for SMC during the next 12-18 months.
“This will be the biggest focus for us as
operational technology will help us in figuring
out how we are diversifying our factory
capabilities and making sure those factories
are smart. It will also help us leverage all the
and incomparable assets across multiple data to help make it more efficient.
work streams. “We will continue to find new ways to
“AHEAD has been a valuable partner, streamline our businesses and provide new
offering the knowledge of their highly capabilities to allow better collaboration
experienced global network and managing across the globe, allowing us to better serve
multiple work streams for our data centre our global customers in a seamless manner,”
builds around the world. In addition to said Loggins.
these builds, they are helping provide Day
2 VM support, including an assessment of
current conditions in targeted locations to

technologymagazine.com 71
I T ASSET
MANAGEMENT:
A SINGLE
SOURCE
OF TRUTH

72 December 2021
ENTERPRISE IT

In order to build resilience and future-

proof organisations, an ITAM strategy is fast
becoming essential to business objectives

IT
WRITTEN BY: Asset Management (ITAM)
ALEX TUCK ensures valuable items,
both tangible and intangible,
are being tracked and used
within an organisation. These include
such assets as hardware, software, and
critical information that holds value to a
business. In an IT department, some of the
most important assets are the computers,
software licenses and hosting servers.
IT assets have a finite period in that
they can be used, so the lifecycle must be
proactively managed at all stages. According
to Atlassian, who develop software
and collaboration tools, these stages
usually include: planning, procurement,
deployment, maintenance, and retirement.
Having an overlying ITAM strategy is vital to
understanding the total cost of ownership
and optimising the use of assets.
IT departments must also be agile to
deal with subscription-based software
and employees' expectation to customise
the tools they work with, which are
typically accessed through app stores or
marketplaces.
According to Pamela Wheelwright,
Senior Director Analyst at Gartner, “Most
organisations do not have a formal IT
asset management (ITAM) programme
but recognise the need to implement
one in support of their digital business
objectives.” Awareness seems to be one
thing, but implementation is quite another

technologymagazine.com 73
ENTERPRISE IT

when it comes to ITAM and software

asset management (SAM). As Deloitte’s
Global ITAM survey report in 2021 showed,
organisations are rethinking how they
invest in governing IT assets and license
their hardware and software.
Further explaining the need for IT
Asset Management, PwC insists that if an
organisation has a considerable software
spend, they may be spending too much or
under-utilising these assets.
PwC list these initiatives as the most
common part of ITAM strategy:

• Optimise software costs

• Drive down software and
infrastructure costs
• Increase procurement efficiency
• Improve compliance ITAM Global Survey 2021
• Increase asset and intellectual
property security
• Reduce financial, contractual and • A vast majority (84%) of
reputation risk respondents believe that
• Decrease support costs 84% they lack a truly effective
• Reduce resource requirements ITAM initiative in place in
their organisations.
The single source of truth
Believed to have been coined by Lionel • Six out of ten (61%)
Grealou of Tata Technologies, single source respondents are
of truth (SSOT) is often bandied about in 61% yet to make IT Asset
asset management circles, despite the full Management a self-
realisation of it being extremely difficult funded initiative.
due to the multiple information systems,
such as ERPs and CRMs, each of which • Nearly 90% of
needs access to data relating to the same respondents believe
entities (such as customers). Therefore "off- 90% that the rapidly changing
the-shelf" software from vendors is difficult business, regulatory and
to modify and a business can end up with technology environment
many versions of common data or entities. is making it more
Despite the ‘ideal’ of SSOT being challenging to enhance
unrealistic for many, it is still regarded ITAM maturity in their
as a crucial tactic to help use the latest organisations.

74 December 2021
so they can focus on relationship building
“It’s the ideal time to and strategic thinking.
examine the ‘bubblegum According to Gartner in its report
and duct tape’ approach Prepare Your IT Asset Management for
2020, organisations are focusing on
by IT teams to keep their effective asset management to manage
organisation functioning” consumption of “on-demand services,”
given over-reliance on platform and
infrastructure services. Gartner suggests
JENN MARKEY
PRODUCT MARKETING that with “increased control, visibility,
DIRECTOR, ENTRUST and assigned responsibility, teams can
reduce excess consumption including
information when optimising budgets, overprovisioning, and idle instances,
supporting lifecycle management and avoiding unnecessary costs.”
determining the organisation's strategic
approach as a whole. In order to reduce risk Identity Asset Management
significantly, it is beneficial for systems to According to research by Omdia for IT
keep track of IT assets rather than humans, security company Entrust, Identity Asset

technologymagazine.com 75
CONNECT WITH
YOUR CUSTOMERS
AND MAXIMISE
YOUR MARKETING
TECHNOLOGY ROI

Wherever you are on your

marketing automation journey,
our Adobe Campaign experts
can support your team to
achieve its business and
marketing technology goals.

“We’re now
in a time
where IT and
security teams
are dealing
with the
challenges of
the Everywhere
Workplace”
SRI MUKKAMALA
SENIOR VICE PRESIDENT
SECURITY PRODUCTS, IVANTI

When questioned on its IAM direction for

2021, nearly half (47%) of those interviewed
by Omdia said they were looking to
augment existing IAM implementations,
and 42% also said they would be focusing
on migrating to the cloud.
Markey believes that “without a
Management (IAM) is a big focus this centralised IAM solution to onboard and
year with the rise in a hybrid/distributed offboard users, IT teams are left having to
workforce. Jenn Markey, Product manually manage parallel work streams
Marketing Director at Entrustremarked: and user access processes, adding cost,
“This is making it the ideal time to complexity, and risk”. A core component
examine the ‘bubblegum and duct for Entrust is ironically around zero trust,
tape’ that was needed by IT teams to the model that recognises that trust is
keep their respective organisation’s a vulnerability and that, as Markey puts
functioning, and take stock of how to it, Entrust will use identity orchestration
more robustly and securely manage their to ensure that a "seamless and secure
IT workforce going forward. This needs experience is achieved through the continual
to be done before these temporary monitoring of user and device behavior.”
measures become permanent fixtures Such orchestration provides a “single pane
in the new working framework.” view of protected resources, user identities,

technologymagazine.com 77
Over 40,000 customers,
“ITAM provides visibility and including 96 of the Fortune
control over software assets” 100, have chosen Ivanti
to discover, manage,
secure, and service their
NERYS MUTLOW
EVANGELIST IN THE CHIEF IT assets from cloud to
INNOVATION OFFICE, SERVICENOW edge, and deliver excellent
end user experiences for
and access controls as well as a simple UI employees, wherever and however they work.
for integrating applications from the identity A critical area managed by Sri Mukkamala,
platform,” says Markey. Senior Vice President Security Products at
Ivanti, is patch management, the process of
The Everywhere Workplace distributing and applying updates to software.
and the importance of patches These patches are often necessary to correct
Coined by IT platform provider Ivanti, the errors in the software that make a whole
Everywhere Workplace is where employees organisation susceptible to a cyber-attack.
use myriad devices to access IT applications As Mukkamala remarks: “There are a few
and data over various networks to stay areas that will always need patches, which
productive, as they work from anywhere. include, operating systems, applications,

78 December 2021
ENTERPRISE IT

in your environment are not susceptible to

exploitation. Ultimately, patch management
can fix security flaws in software and protect
an organisation's network.”
According to Ivanti’s report on patch
management challenges, IT pros are spending
a lot of time and resources on patching,
with 57% of IT and security professionals
stating that remote work has increased the
complexity and scale of patch management.
In terms of cash, 14% of respondents
experienced a financial hit worth between
$100,000 and $1 million to their businesses
in the last 12 months that could have been
avoided with better patch management.
“Patching doesn't just affect IT” says
Mukkamala, as “60% said that patching
causes workflow disruption to employees.”
Mukkamala is highly regarded in the area
of ransomware, including predicting the
WannaCry ransomware attack in May 2017,
which encrypted an estimated 200,000
computers in 150 countries. He states
that “most organisations do not have the
bandwidth or resources to map active
threats, such as those tied to ransomware,
What lies ahead for ITAM? with the vulnerabilities they exploit and
costs. All the while enterprises are slow
“The relationship between FinOps to patch, cybercriminals and accelerate
and ITAM is something fairly new to vulnerability weaponisation efforts.”
our world. We’re looking to expand on the Patching has no alternatives and is
benefits ITAM can bring to an organisation, necessary to protect an organisation.
collaborating with FinOps to optimise and There is hope of staying ahead of the cyber
save money in the Cloud whilst ensuring criminals, says Mukkamala, as “organisations
compliance from a licensing perspective”. can deploy automated solutions that
combine risk-based vulnerability
prioritisation and patch intelligence to
DAVID FOXEN, bring to light any vulnerabilities that are
CONSULTANT
being actively exploited. With unique
and embedded systems. When a patch reliability, IT and security teams
vulnerability is detected after the release can seamlessly deploy patches, and solve
of a piece of software, a patch can be used common challenges that are putting
to fix it. Doing so helps ensure that assets organisations at risk”.

technologymagazine.com 79
KEEPING CANADIANS
CONNECTED
WRITTEN BY: PRODUCED BY:
JANET BRICE CRAIG KILLINGBACK

80 December 2021
TELUS

technologymagazine.com 81
TELUS

TELUS is harnessing the power

of network softwarisation to build
a better future for its 16 million
customers across Canada

I
found out that if you are going
to win games, you had better be
ready to adapt,” is a famous quote
from record-breaking Canadian
ice hockey coach, Scotty Bowman.
These words resonate as much
in the telco industry today as they do
in sports, with one of Canada’s leading
communication and IT companies, TELUS,
working to ensure they remain agile to the
needs of their 16m customers from the
Atlantic to British Columbia.
This is no mean feat for TELUS when you
consider the world’s second largest country
covering 9.98 million square kilometres. In
2020 TELUS was recognised as the fastest
wireless network in the world. The company
reports CAN$16 billion in annual revenue.
In a country that stretches from
the Atlantic to the Pacific, the focus
on sustainability is paramount. TELUS
reinvests 5% of its profits back into
communities, connecting Canadians in
need and committing to become a zero-
waste, carbon neutral company by 2030
and working “to make the future friendly,
together”. TELUS was named the most
giving company in the world, leveraging its
world-leading technology and compassion
to drive social change and enable
remarkable human outcomes.
By the end of the year, more than 70% of
the Canadian population will experience
TELUS’ fast 5G network, providing speeds

82 December 2021
technologymagazine.com 83
TELUS

Keeping Canadians connected

up to 1.7 Gbps. It is estimated 5G will create and shelter and that is our focus at TELUS to
250,000 jobs and contribute CAN$150 ensure those in need are all connected.”
billion to Canada’s economy over the next Nazim Benhadid, VP of Network
20 years, which could be key to Canada’s Infrastructure and Virtualization at TELUS,
fiscal recovery. said: "Digital transformation and automation
“If I were to summarise what TELUS opens a world of possibilities which,
offers in one word, I would say connectivity,” combined with our strong culture and the
said Ali Tizghadam, Principal Technology commitment of our team members, allows
Architect/Network Softwarisation Lead at us to spearhead innovation and deliver
TELUS, who is keen to discuss how network exceptional outcomes to our customers.”
softwarisation and cloudification is shaping
the company’s digital strategy. Instantiating connectivity
“The meaning of connectivity has evolved Tizghadam pointed out how the telco
within the industry from a simple physical world is changing rapidly. The need for
connectivity to a connectivity in the context instantiating connectivity as a service
of connected societies and connected on-demand for a specific time slot has
citizens,'' commented Tizghadam. “That's come and manifests in different forms,
why TELUS is also offering services such such as bandwidth calendaring service. For
as technology solutions for agriculture example, one could ask for a network slice
and health, smart cities, Internet of Things with dedicated mobile core to offer a high
(IoT) and network slicing. Connectivity capacity mobility service between 6-10pm
should now be considered part of Maslow’s for a hockey game at a sports centre in
Hierarchy of human needs along with food downtown Toronto.

84 December 2021
TELUS

“The ability to create such a service

ALI TIZGHADAM requires a programmable network underlay
TITLE: P
RINCIPAL TECHNOLOGY and its software-defined service overlay
ARCHITECT / NETWORK creation platform,” observed Tizghadam.
SOFTWARISATION LEAD “The network must be able to self-tune
INDUSTRY: TELECOMMUNICATIONS - we need to build self-driving networks.
This in turn requires new foundations to
LOCATION: CANADA
be built and some traditional approaches
Ali Tizghadam has been with to networking must evolve, or sometimes
TELUS in full-time capacity even revolve, to make the shift possible.
from April 2013. He is a Principal We built these required foundations
Technology Architect focusing on by carefully following our network
Network Softwarisation including AI- softwarisation strategy.”
based network analytics. In the last few He pointed out that TELUS has a rich
years aside from normal daily support infrastructure that offers different layers
for their engineers and architects, of connectivity.
Tizghadam has been leading the design “We have an impressively large fibre
and development of TELUS’s SDN brain, footprint which enables us to provide
which is called TINAA (TELUS Intelligent connectivity highways for customers. This
Network Analytics and Automation includes different types of access networks,
EXECUTIVE BIO

ecosystem). Tizghadam holds PhD in enabling, heterogeneous set of service

Electrical and Computer Engineering points for customers and a wide range of
from University of Toronto. He is a mobile services.
frequent speaker and contributor in
conferences and standard bodies. His
interests span SDN, NFV, Multi-layer
orchestration, AI / ML, smart city, IoT,
5G, network slicing, DevOps

“WORKING WITH
COMMUNITIES
IS IN THE DNA
OF TELUS”
ALI TIZGHADAM
PRINCIPAL TECHNOLOGY ARCHITECT /
NETWORK SOFTWARISATION LEAD,
TELUS
TELUS

“THE NETWORK
MUST BE ABLE TO
SELF-TUNE ITSELF
- IN A SENSE WE
NEED TO BUILD
SELF-DRIVING
NETWORKS”
ALI TIZGHADAM
PRINCIPAL TECHNOLOGY ARCHITECT /
NETWORK SOFTWARISATION LEAD,
TELUS

“I would like to shed a bit more light on “Networks softwarisation is the art of
this aspect of connectivity that might have separating the life cycle of software pieces
been less at the centre, but it is important. that are used to create network functions,
Nowadays connected society is probably protocols, and services from the hardware,”
the most important type of connectivity remarked Tizghadam . “One part of network
that every service provider or hyperscaler is softwarisation addresses the question of
working on. how to manage a softwarised network
“We are investing significantly in smart while the other part makes an effort to find
city initiatives that can help build a better strategies for softwarisation of network
connected society and we have also management.
entered into home automation and home “An integral part of a softwarised network
security business to enhance the portfolio is the concept of network functions as
of the services centred around connected atomic foundational blocks of networking.
citizens.” These blocks can be virtualised and used in
different environments. In other words, here
Network softwarisation we talk about Virtual Network Functions
Tizghadam has been driving the network (VNF) and Network Function Virtualisation
digital transformation at TELUS for about infrastructure (NFVi). This is all about how
nine years and explained how he is using to coordinate among multitudes of VNFs
network softwarisation to benefit customers. and Cloud-native Network Functions (CNFs).
However, the control and overall management is that cloud is not just another location
of the network is a different story.” where you plan to migrate your workload to,
Commenting on how important cloud is rather a new method. To address the
network softwarisation is to the digital two-silos problem, one effective approach
journey of TELUS, Tizghadam pointed is to build an abstraction layer by creating
out the challenges of modernising legacy a unified software development pipeline,
applications in relation to network where you have put together all you need
cloudification. to deliver code safely and reliably to the
“The challenge lies in modernising production. The abstraction layer enables us
our networks through cloudification and to use the same pipeline to push the code to
accelerating the time to production release production, both for cloud native workload,
with the limitation of not being able to easily as well as legacy.
migrate, or replace, all legacy workloads with “At TELUS, this is what we try to achieve
cloud-native equivalents at once. in our cloudification programme and more
“A good cloudification strategy should generally in our network softwarisation.”
be able to build a bridge between two silos:
the silo of legacy applications that you want TELUS Intelligent Network Analytics
to modernise and the silo of new modern and Automation ecosystem (TINAA)
cloud-native workloads. Towards finding Tizghadam has been leading the design and
that strategy, the first thing to keep in mind development of TELUS’s SDN brain called TINAA.

technologymagazine.com 89
WHAT SETS TELUS APART? a TELUS store and they will upcycle them to
help Canadians in need or responsibly recycle
TELUS, supports meaningful change them and keep them out of landfills.
in communities, this means ensuring
equal access to technology, promoting its Powering smarter cities
responsible use, and putting world-leading Through our Smart Cities solutions TELUS
solutions to work for good. is leveraging emerging technologies like 5G
to transform urban areas into safer, greener
Social purpose cities.
TELUS gives 5% of their pre-tax profits back to
communities. Connecting Canadians in need Innovating in healthcare
and protecting the planet with zero waste and By applying innovative technologies to
carbon neutrality by 2030. improve access to healthcare, TELUS is
helping Canadians live healthier lives.
Empowering Canadians with connectivity
TELUS helps to ensure all Canadians have High customer satisfaction
equal access to the technology they need. TELUS customers enjoy the highest
satisfaction and loyalty in the industry either
DID YOU KNOW...

Creating a more sustainable future online, over the phone or face-to-face.

Through investments in innovative
technologies like 5G and sustainable business Streamlining health records and data
practices, TELUS is working to build a better Ten years ago TELUS invested in removing
future for the next generation. data silos and linking systems together, today
they are a leading provider of EMR (electronic
Phones for Good™ medical records) software solutions.
Donate preloved phones and tablets at

90 December 2021
TELUS

Connectivity at the heart of healthcare

TELUS Health is Canada’s leader in
digital health technology, improving
access to health and wellness services
and revolutionising the flow of health
information.
“At the heart of every good
healthcare system is proper connectivity;
connectivity at the right time, in the right
place and for the right person, or device,”
reflected Tizghadam as he explained
how TELUS Health supported this sector
during the global pandemic.
What TELUS Health offers is a portfolio
of services and applications connecting
healthcare professionals such as doctors,
nurses, patients and pharmacists. It
streamlines many automation workflows,
such as prescription refills, getting medical
“As the name suggests, TINAA is an test results or updating patient records.
operating system for automation that we The ultimate goal is empowering patients
have built on top of our current cloudified to manage their own health by providing
network to enable creation and control of services, optimising waiting times and
services,” commented Tizghadam. improving medication management.
“Within the TINAA ecosystem, the From a technology perspective, even
abstraction layer and pipeline to address before the proliferation of IoT, TELUS has
the two-silos problem is created and is been leveraging sensors and concepts of
getting more and more mature. We try IoT in healthcare. During the pandemic,
to follow the same concept in other parts one of the major areas of focus has been
of our cloud program. It is also clear that providing remote healthcare by leveraging
cultural changes are required in addition software defined WAN solutions.
to the technical shifts, such as changes in According to Tizghadam, TELUS has
the processes that have been in place for been ahead of the game even before
a long time and changes in the ways we the pandemic, as the company had
organise teams and build trust. already adopted a hybrid working model
“TINAA also helps to create network for their staff. “There is a four-hour
applications that can automatically control time difference between the east and
the performance of the network under west coast so we were already using
different unexpected changes. These collaboration tools on a daily basis. As
applications leverage the power of AI and a result, it was relatively easy for team
machine learning techniques to bring us members to move to working from home
closer to realising the dream of having when the Covid-19 pandemic hit globally
a self-driven network.” in March 2020.”

technologymagazine.com 91
Experience-Driven
Automation across
the Service Lifecycle

Plan, orchestrate, and assure with

intent-driven automation.
LEARN MORE
Experien
Automati
the Servi

Telecommunications services organisation, and and assure the quality of

company, TELUS manages some of our software tools, experience. A study showed
more than 15.2 million to accelerate and automate that 60-65% of problems
customer connections test certification.” were discovered by
“Juniper has been a partner
across wireless, residential
of TELUS for many years and the end users, not the
network access lines, we’ve had a great role to play service provider.”
high-speed internet in building their network and
and television. Juniper delivery of their services. To help with these types
Networks is working with We’re excited to partner in of silent failures Juniper
TELUS to automate their this new world of network has introduced a suite
network test certification automation which will help of software applications
to simplify and speed up the that deliver closed-loop
process, reducing their
processes.” automation to translate
certification time from business intent into service
several weeks to a few days. Juniper Networks: performance across the
• Founded in 1996 service delivery lifecycle:
plan, orchestrate (design,
“Our partnership with TELUS • Leader of networking and implement, operate),
enabled them to offer better security solutions in the assure, correlate, and
quality of services and faster Cloud + AI + 5G era optimise.“Customers can
time to service introduction,” move up the stack to higher

Plan, orchestrate
said Brendan Gibbs, Vice • 9,500+ employees value functions. We’re now
President, Automated in an experience-first era of
WAN Solutions at Juniper • 120+ locations in 50 networking and that’s what
Networks. countries
intent-driven au
Paragon aims to help with.”

“One of the problems “I think the industry needs

the industry has is test to automate the entire end-
certification can take weeks, LEARN MORE
to-end service life cycle,”
depending on the customer, comments Gibbs.
and use case. Juniper
partners with TELUS on our “Automation can help
professional onboard customers rapidly
However, he pointed out there were Working with communities
some interesting effects as the source of is in the DNA of TELUS
traffic shifted abruptly from business to Driven by a passionate social purpose to connect
rural locations. “At the beginning, some all citizens for good, the TELUS philosophy is to
of the AI engines were confused and give where you live and this has inspired their
identified rural traffic as abnormal traffic team members and retirees to contribute more
which was quickly resolved. than CAN$820m and 1.6m days of service since
“Traffic monitoring capabilities of our 2000. This unprecedented generosity and
network infrastructure helped us be on top unparalleled volunteerism have made TELUS one
of changes, even in the presence of sudden of the most giving companies in the world.
traffic shifts. One more thing I would like to Commenting on how TELUS works with
highlight is TELUS's contribution to research communities Tizghadam said: “Working
work amid the pandemic. We contributed to with communities is in the DNA of TELUS.
the work in different ways. For instance, we We have days of giving when our global
provided a large pile of data, which we call volunteer movement brings together team
data for good, for academic-related research members, retirees, families, friends, customers,
projects, focusing on addressing COVID and fellow citizens to give back and make positive
related issues.” impacts in our communities.

94 December 2021
TELUS

“One brilliant example is the activity

initiated by our team members to make
the sea plastic-free. They spent hundreds
of hours to make sure our sea stayed clean.
Planting trees is another popular activity on
our days of giving,” he said.

Power of partnerships
Tizghadam highlighted the importance of
partners like Juniper Networks and Red Hat
who he says both align to the strategy at TELUS.
Tizghadam pointed out one of their recent
partnership activities with Juniper Networks is
centred around test automation, specifically
regression and conformance testing, which
saves TELUS money on these time-consuming
tasks and greatly improves time to market.
“We have leveraged Juniper's NITA product,
based on an open source which is called Robot
“NETWORKS and we are currently finalising knowledge
transfer and the first phase of deployment.
SOFTWARISATION In this initial phase, there has been a piece
IS THE ART OF of development that is done for us to
provide custom APIs that we have asked to
SEPARATING THE be consumed within TINNA applications.”

LIFE CYCLE OF Tizghadam outlined how Juniper Networks

has helped TELUS overcome some of their
SOFTWARE PIECES business challenges, especially regression test
automation - which can sometimes take three
THAT ARE USED TO to six months.

CREATE NETWORK “Test regression and test conformance

have been among major sources of operation
FUNCTIONS, expenses for us. With the emergence of
software-defined networking, the automation
PROTOCOLS, AND of test cases also started to come around.

SERVICES FROM Our partnership with Juniper is exactly in

this domain, we leveraged the Juniper test
THE HARDWARE” automation suite to address part of our
regression test issues by automation.”
Commenting on TELUS strategic partnership
ALI TIZGHADAM with Red Hat, Tizghadam said they are one of
PRINCIPAL TECHNOLOGY ARCHITECT /
NETWORK SOFTWARISATION LEAD, the strongest providers of supported open
TELUS source software particularly in cloudification.

technologymagazine.com 95
FOCUS ON TELUS HEALTH,
AGRICULTURE AND
INTERNATIONAL

TELUS Health is Canada’s leader in

digital health technology, improving
access to health and wellness services
and revolutionising the flow of health
information across the continuum
of care.

TELUS Agriculture provide

innovative digital solutions throughout
the agriculture value chain, supporting
better food outcomes from improved
agri-business data insights and processes.

TELUS International is a leading

digital customer experience innovator
that delivers next-generation AI and
content management solutions for
global brands across the technology
and games, ecommerce and FinTech,
communications and media, healthcare,
travel and hospitality sectors.

96 December 2021
TELUS

“WE HAVE AN IMPRESSIVELY LARGE

FIBRE FOOTPRINT WHICH ENABLES
US TO PROVIDE CONNECTIVITY
HIGHWAYS FOR CUSTOMERS”
ALI TIZGHADAM
PRINCIPAL TECHNOLOGY ARCHITECT /
NETWORK SOFTWARISATION LEAD,
TELUS

“Red Hat OpenStack edition has been development practises towards adopting agile
the main operating system for our NFV methodologies and from three years ago we
on-premise infrastructure from the focused more on embracing DevOps models
inception in 2016 and Red Hat OpenShift for practises in this cultural journey.
has also been extensively used within our “We have faced challenges and
infrastructure to provide part of container- opportunities that we will try to take advantage
as-a-service solutions for our tenants.” of. Agile is an adjective and requires the name
qualifier, but for a long time we have been
Focus on an agile future just using the term agile without any qualifier.
TELUS is focused on delivering more The result is that we have focused more on
products to help achieve their dream of the things that are between the common
connected society and connected citizens. denominators of all agile methodologies
“We will continue strengthening our for example, sprint planning; this was
5G-oriented portfolio of services from necessary, but not sufficient. We should take
a customers' perspective and will invest this to the next level and introduce more
on smart city initiatives, and IoT platforms. focused changes for areas like agile software
Internally, we derive more network development, and agile capacity planning.
softwarisation strategy with focus on “During the next 18 months we will continue
leveraging learning-based techniques to to evolve based on the strategy of becoming a
move step-by-step towards realising the platform-oriented service provider and enable
dream of having a self-driving network, and the creation of over-the-top applications and
we try to get closer to becoming a platform- services. We will also continue contributing to
oriented company with highest emphasis on standard bodies to make sure in next steps of
reliability. This requires a detailed technology evolution our view is heard more globally.”
evolution roadmap. It will also require
some culture changes along the way. For
example, we have started to change our

technologymagazine.com 97
IN THE WORLD OF II oT
As an increasing amount of data is captured, sent and stored; we explore
how industry is using this as an asset to operate more efficiently

WRITTEN BY: ALEX TUCK

98 December 2021
AI & FEATURE
DATA ANALYTICS
HEADER

part of a distributed IIoT platform. It can

improve asset management decision making,
operational visibility and control for plants,
depots, infrastructure and equipment within
asset-intensive industries.

Data types within the IIoT

Crucially for a number of start-ups and
small businesses, industrial applications
provide the opportunity to deploy innovative
sensor-based technologies and data
analytics services; offering up the potential
for lucrative contracts with enterprise and
government supply chains who must collect
and optimise vast amounts of data.
Below are examples of data types that IIoT
devices might collect:

• Automation data (lights, thermostats,

traffic signals)
• Status data is something on or off? If there
are spaces left etc
• Location data package tracking, equipment
tracking, lost mobiles)
• Processing IoT Data standardise data to a
uniform format, backups, filter out, integrate
structured and unstructured data from other
here once the internet sources to enrich data sets
of things (IoT) was just a • IoT Data Analytics Applying data analysis
buzzword doing the rounds in tools or procedures to the data types IoT
technological publications, it devices generate
now plays such an active role in our everyday • Prescriptive analytics is a combination of
lives, with the data it collects offering priceless descriptive and predictive analysis
insights to help individuals save time, energy, • Spatial analytics determines spatial
and money. But it is within the scale of entire relationship between physical objects,
industries and in the industrial internet of including parking applications, smart cars,
things (IIoT), or Industry 4.0, that integrated and crop planning
software platforms are making transformative • Streaming analytics event stream processing
operational efficiencies. such as traffic analysis, air trafficking, and the
According to Gartner, the IIoT platform tracking of financial transactions
software that resides on devices — such as • Time series analytics reveals any anomalies,
controllers, routers, access points, gateways patterns, or trends, such as health-
and edge computing systems — is considered monitoring and weather-monitoring systems

technologymagazine.com 99
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AI & DATA ANALYTICS

“Offices must.
become more.
organised,.
responsive and.
adaptable to.
accommodate.
hybrid work”.
Building on existing ELIANE LUGASSY
infrastructures, not from scratch FOUNDER, WITCO
Tristan Foureur, CTO and co-founder of
WeMaintain, that uses IoT-enabled sensors The path to success is not without
to collect data on how and when elevators, significant challenges in managing all the
escalators and fire alarm systems are used, different kinds of data, with overlapping
said that: “IoT data management removes systems that may be collecting structured
the inefficiency of manual approaches. (patterned) data and unstructured data
These are becoming the go-to cost- which includes everything else.
effective solution for problems spanning As Fourier explains: “Those using IoT for
every sector. By next year, 50 billion enabled data management will also have to connect
devices will be in use around the world. potentially distinct systems together to
“The practical advantage of IoT systems is make sense of complex data. IoT data
that the hardware offers a viable solution for management can be incredibly efficient but
legacy infrastructure; rather than gutting and the process of joining up its parts requires
rebuilding entire structures, small sensors skilled managers.
can be fitted onto existing equipment “Because the technology fits the space
to monitor how they work. Because the and not the other way around, the scope
devices are largely autonomous and can of IoT is limitless but users must be clear in
constantly collect data, they make traditional what they want to measure. To make this
databases obsolete. model attractive to businesses, providers will
“IoT data management is by far the most have to offer bespoke, segmented analysis
effective way of gathering information quickly based on need and clear communication
and reliably for the cost involved. Compared to with stakeholders. IoT grows around the
traditional approaches, IoT data management systems we already have in place. In the
is precise, predictive and proportionate, future, we can expect diverse applications
collating data to inform decisions about how as IoT becomes the flexible template
equipment is used and maintained.” solution for modern problems.”

technologymagazine.com 101
AI & DATA ANALYTICS

The 5G network and improving connectivity

IoT may have existed since the 1980s, but as
costs have gone down and advances in cloud
computing and 5G have largely moved the
technology along, it has become far easier,
faster and cheaper to collect and store data.
Physical hurdles such as power cables
are also being tackled by the likes of Ericsson
and PowerLight Technologies, who recently
claimed to have demonstrated the world’s
first safe and fully wireless powered 5G base
station. Its laser-based technology uses
‘optical beaming’ to convert electricity into
high-intensity light, which is then captured
and transformed to electricity at the radio
base station. Wireless power could also
support automated guided vehicles and
drones, as well as devices like IoT sensors and
lamps. It’s expected to become commercially
available in the next few years.
In an industry where productivity is a major
business objective, the cost of software, the
lack of standardisation and a short supply of
developer talent mean there is so much more
to be gained from implementing Industrial
IoT programmes. Edge devices, with their
own languages and resource constraints, can
benefit from industry-agnostic collaborative
projects such as thin-edge.io, which suggest
that product manufacturers need secure
cloud and hardware agnostic connectivity;
robust device management and monitoring.

“The use of small IoT sensors that simply

.peel and stick have.revolutionised data
.management into a seamless experience”
WILLIAM COWELL DE GRUCHY
CEO, INFOGRID

102 December 2021

4.7bn
By 2030 there will be 4.7
billion wireless modules
across smart manufacturing
floors, with a value of over
US$ 1 trillion.

94%
By the end of 2021, Microsoft
has predicted over 94% of
businesses will use IoT in
some shape or form.

technologymagazine.com 103
AI & DATA ANALYTICS

TOP 10 IOT BENEFITS SOURCE: MICROSOFT IOT SIGNALS REPORT 2021

INCREASE INCREASE IMPROVE
EFFICIENCY YEILD QUALITY

91% 91% 85%

IMPROVES OVERALL EFFICIENCY 55% INCREASES PRODUCTION CAPACITY 43% REDUCED CHANCE 45%
FOR HUMAN ERROR
ALLOWS TEAM TO PROVIDES MY BUSINESS
BE MORE PRODUCTIVE 42% WITH COST SAVINGS 39% INCREASES CUSTOMER 44%
SATISFACTION
SAVES TIME FOR TEAM TO INCREASES REVENUE 36%
FOCUS EFFORTS ELSEWHERE 35% INCREASES COMPANY'S 41%
REDUCES BUSINESS EXPENSES 35%
COMPETITIVE ADVANTAGE
HELPS ME BE BETTER
ENABLES NEW TYPES
INFORMED AND MAKE
OF CUSTOMER OFFERINGS 27%
BETTER BUSINESS DECISIONS 33%
ENABLES NEW REVENUE STREAMS 26%
ENABLES NEW TYPES
OF BUSINESS MODELS 26%

104 December 2021

The collaboration allows enterprises to
.“Smart buildings. shorten time-to-market, reduce in-life
software management overhead and
.are the future.and. future-proof their products.
Nick Sacke, Head of IoT Solutions at
.boost the economy. Comms365, who design, build, integrate and
operate specialist networks by combining
.by .reducing the. products from a portfolio of SD-WAN, IoT,
Bonded Internet and 4G network services,
.costs of running. believes IoT technologies and the use of
data can boost and support industries and
.the public. the wider economy to unlock more efficient
and sustainable production cycles, as well as
.sector estate”. offering greater insights into product value
and optimisation to help businesses to survive
in the short term and thrive in the future.
NICK SACKE
HEAD OF IOT SOLUTIONS, “The deployment of 5G will help to
COMMS365 increase network capacity and data

technologymagazine.com 105
AI & DATA ANALYTICS

flow; supporting connections of one

million devices per square kilometre.
By supercharging the potential of IoT with
new 5G networks; connected buildings,
vehicles, transport infrastructure and
healthcare devices could all benefit from
the value this enhanced connectivity
will bring. 5G could help to revolutionise

“In the future, we can expect

diverse applications as IoT
becomes the flexible template
solution for modern problems”
TRISTAN FOUREUR
CTO AND CO-FOUNDER,
WEMAINTAIN

traffic and congestion management,

in turn, reducing delays and allowing
quicker access for emergency services.
Smart buildings are the future, and post-
COVID-19, can help to boost the economy
by reducing the costs of running the public
sector estate, such as the introduction of
smart lighting and optimising the use of air
conditioning,” Sacke explained. to Eliane Lugassy, Founder of French
With a nation now familiarised with proptech Witco: "Offices must become
remote working, facilities management is more organised, responsive and
growing in importance in the home too, adaptable to accommodate hybrid work.
according to Sacke: “For facilities managers, HRs must invest in digital technologies
the monitoring of indoor environmental to support shared workspaces and
conditions and ventilation systems is now respond to the bespoke and changing
part of the service portfolio.” needs of employees, who for many
months have grown used to home
Buildings are a data goldmine working. Flexibility and experience will
Commercial and residential buildings be key as we return to the office and
are transforming their spaces to be more mobile or desktop technology must
serviced and collaborative. According support these assets at all times."

106 December 2021

CEO of Infogrid, William Cowell sensors that simply peel and stick have
de Gruchy, believes there are missed revolutionised data management into a
opportunities within real estate for asset seamless experience. Monitoring a building
management: “Buildings are the largest asset in real time allows facilities teams to
class in the world, yet are a data black hole. proactively react to issues that arise, rather
For the vast number of buildings the only than wasting time constantly checking fully
source of data is humans regularly travelling functional equipment on the off chance of
to site and taking notes on clipboards. finding a problem. Data driven maintenance
As Cowell de Gruchy explains, costs is the necessary step forward, it allows more
are hemorrhaging in this space: “These time for facilities managers to maximise
compliance checks are costly and labour efficiency using real time intelligence that
intensive, not to mention environmentally improve operational efficiencies and in turn
detrimental. The use of small IoT reduce costs.”

technologymagazine.com 107
SEIZE THE
DAY TO CREATE
A GREEN BUSINESS
MODEL WRITTEN BY:
JANET BRICE

PRODUCED BY:
GLEN WHITE

108 December 2021

TECH MAHINDRA

technologymagazine.com 109
TECH MAHINDRA

How sustainable experiences and a

connected world drives profitability
for Tech Mahindra clients as they
embark on their post-pandemic
digital journey

S
eize the post-pandemic-day to
create a green business model.
This is the message from Sandeep
Chandna, Chief Sustainability
Officer at Tech Mahindra -
a US$5.1bn company - that believes
sustainable experiences can power change
for good, and not at the cost of profitability.
“Climate change has become a reality.
All of us have to make a concerted effort to
resolve this together, it can't be a one-man
show, or a one company show, it has to be
a collaborative approach,” said Chandna.
“The organisations that succeed in years
to come will be those who have embedded
sustainability into the core of their
operations. Businesses have to be responsive
towards moving into a green business model
in order to combat global climate change.”
As keynote speaker at Sustainability LIVE,
Chandna will share further insights from
Tech Mahindra on how they are working with
global clients to create a future which is both
sustainable and profitable.

People, plant and profit

Tech Mahindra is focused on leveraging
next-generation technologies including 5G,
Artificial Intelligence (AI), Machine Learning
(ML), blockchain, and cybersecurity to
enable digital transformation while ensuring
their clients incorporate green initiatives to
benefit their people, plant and profits.

110 December 2021

Chief Sustainability Officer,
Sandeep Chandna,

Example of
an image caption

technologymagazine.com 111
TECH MAHINDRA

A Tribute To The Tech Mahindra Culture

“The organisations that connected businesses with sustainable

succeed in years to come experiences. “We share our best practices
with our customers, and we look at how
will be those who have we can share knowledge that brings
embedded sustainability improvements for both the organisation
into the core of their and its customers” comments Chandna.
operations” Founded in 1986, Tech Mahindra is
part of the Mahindra group, which is one
of the largest multinational federation
SANDEEP CHANDNA
CHIEF SUSTAINABILITY OFFICER, of companies with more than 2,60,000
TECH MAHINDRA employees in 100 countries.
How Tech Mahindra is RISING above
Tech Mahindra is a company that practices the ordinary to combine strategy and
what it preaches. For instance, when you sustainability to build a green future:
log on to their website run on dark mode by
default – it shows a saving of 10.1 kW since • Turning to renewable energy (RE) (from
2020 and read that their ‘Green Marshals ’ 1.77% in FY 2015-16 to 21.2% in FY 2020-21)
have planted 65,000+ trees till date. to achieve ecological balance
Despite being one of the fastest growing • Investments remain in the green
brands among the top 15 IT service providers • Profitability aligned with principles - the
globally, sustainability is in the DNA of India- company has saved more than US$2 million
based Tech Mahindra, which is driving through sustainable initiatives

112 December 2021

TECH MAHINDRA

• Sustainability-approved milestones of
becoming Carbon neutral by 2030 and SANDEEP CHANDNA
increase sourcing from Renewable Energy TITLE: CHIEF SUSTAINABILITY OFFICER
to 50% by 2025 and 90% by 2030 INDUSTRY: IT AND SERVICES
LOCATION: INDIA
“Tech Mahindra is focused on
Environmental, Social and Governance (ESG)
globally. It is enabling both rural prosperity Sandeep Chandna is a
and enhancing urban living with the goal to versatile, goal driven, results-
drive positive change,” said Chandna. oriented executive leader with
“When you hear the name Tech Mahindra, diverse background in multiple
you see a company with purpose both sectors with a proven track record of
with sustainability and individual social 25 years in IT & IT Services, Oil & Gas
responsibility. We are proud to be recognised and Infrastructure industry. With
among the top 100 sustainable companies in more than a decade of experience
the world this year by Corporate Knights. That in the area of EHS and Corporate
gives us the confidence that we are moving Sustainability, Sandeep has led
on the right track.” the Sustainability agenda from the
Chandna has passionately led the initiation stage at Tech Mahindra to
sustainability agenda from the initiation its Leadership position today. He
stage at Tech Mahindra for 14 years. “I’ve has been instrumental in several key
been very lucky that I got the opportunity policy advocacy initiatives, leading
to put in these green goals at the grassroots a diverse stakeholder base and is
level. Over the years, we have been being recognised by the national
able to set up a structure, we have seen and international agencies.
EXECUTIVE BIO

regular improvements and we have really

accomplished something very important.”

Trigger of the pandemic for

digital transformation
Chandna pointed out that the global
pandemic was undoubtedly the biggest
driver of technology adoption with most of
the Tech Mahindra workforce having to work
from home but with “no major customer
escalations at any point of time.”
“Companies had to be adaptable, flexible,
agile, and resilient. Digital working is now a
way of life and it is predicted that 65% of the
world’s GDP is set to be digitised by 2022 -
which could be almost 6.8 trillion by 2023,”
commented Chandna who pointed out it
was now time for companies to seize the
TECH MAHINDRA

Pune Windmill
Mahindra Group - driving a RISE for good
Tech Mahindra is part of the Mahindra Group,
which has a strong focus on renewable energy,
agriculture, logistics, hospitality and real estate.
Founded in 1945, the Mahindra Group has
a clear focus on leading ESG globally, enabling
rural prosperity and enhancing urban living,
with a goal to drive positive change in the lives
of communities and stakeholders to enable
them to RISE .
It is one of the largest multinational
federation of companies with 260,000
employees in more than 100 countries and is
the world’s largest tractor company by volume.

Solar Power Plant at Pune

DID YOU KNOW?

How Tech Mahindra harnesses technology

in a sustainable way
At Tech Mahindra, growth leading to a
sustainable future is a never-ending journey.
Nurturing the technologies of the future,
such as cloud, 5G and investing in blockchain
has helped to net deals in Healthcare and
BPS sectors along with acquisitions.
BPS, cloud and digital engineering are
all driving growth. Tech Mahindra expects
double-digit growth from the cloud adoption
business, while 5G and blockchain will bring
new growth frontiers. The key focus will be on
the blockchain-led initiatives such as digital
payments, government-to-citizen services,
and digital identities.
Tech Mahindra formed a Cloud Advisory
Board of 30 members divided across EMEA,
America and the APAC regions.

114 December 2021

TECH MAHINDRA

“Tech Mahindra
is focused on
Environmental,
Social and
Governance
(ESG) globally. It
is enabling both
rural prosperity and
enhancing urban
living with the goal
to drive positive
change” Hyderabad TMTC

SANDEEP CHANDNA environmental issues of 2021. So, you can

CHIEF SUSTAINABILITY OFFICER, see how sustainability is being incorporated
TECH MAHINDRA
into the digital transformation.”

moment to incorporate sustainability into Focus on 5G, cloud, AI and IoT

their digital transformation. for a sustainable future
“The pandemic has triggered a discussion Chandna pointed out technologies like
on what we really value and highlighted the 5G and AI are going to play an increasingly
extent of local interconnectedness. As a important role in reducing harmful
result, we regard the future as an opportunity emissions for global organisations.
to rebuild economies with a focus on ESG. “Companies are strategising ways to
COVID-19 has hit almost every industry decarbonise their business models to create
and it is important every leader believes a greener future. Digital transformation
that clean energy investments could spur powered by 5G, cloud, AI and IoT offers the
recovery from economic devastation that best ways to meet these goals. Technology
accompanied the pandemic.” has been defining the role to address some
“There has been a major shift to clean of the grievous challenges faced by the
energy with companies pledging to reduce planet and humanity, said Chandna who
or eliminate their carbon emissions. Big pointed out Tech Mahindra is working
companies have also announced modifying on their innovation platform IRS to offer
their executive bonuses to be based on solutions for their customers and society.

technologymagazine.com 115
TECH MAHINDRA

“Technology will definitely enable the

sustainable transformation for most businesses
post-pandemic,” said Chandna who provided
some examples of how these emerging
technologies can reduce carbon emissions:

• Implementing 5G solutions in the UK

manufacturing sector has a potential
to save almost 14 megatons of carbon
emissions by 2035 (A Greener Connected
Future, O2)
• The UK’s NHS reported initiatives of moving
email servers to cloud and improving it's
digital infrastructure could reduce almost
4,000 tonnes of carbon emissions
• Implementing AI solutions during the initial
outbreak of COVID-19 - doctors were able
to speed up the analysis of data, allowing
for quick turnaround of diagnosis and
vaccinations
• Use of drones to deliver vaccinations to
rural communities

“When you speak of Tech Mahindra

you are talking about a company
with purpose for both sustainability
and individual social responsibility.
We are proud to be recognised
among the top 100 sustainable
companies in the world this year by
Corporate Knights. That gives us
the confidence that we are moving
on the right track”
SANDEEP CHANDNA
CHIEF SUSTAINABILITY OFFICER,
TECH MAHINDRA

116 December 2021

Low carbon energy installations
250KWp Solar Power Plant at Pune

1986
Year Founded

US$ 5.1 bn
Revenue

141,100+
Number of Employees

Operating in

90
countries

1123
Global customers including
Fortune 500 companies

technologymagazine.com 117
TECH MAHINDRA

“These are just a few examples of ecosystem and drive collaborative disruption
how emerging technologies are reducing with synergies arising from a robust portfolio
carbon emissions. At Tech Mahindra we of companies.
are playing a major role in looking at how “This will allow us to collaborate on
we can help our customers reduce their creating value and building scale for our joint
carbon emissions.” customers through rapid prototyping and
development of next generation low-code,
Human-centric experience with no-code apps across 5G, IoT AI, ML, and the
NXT.NOW framework customer experience,” said Chandna.
Tech Mahindra has launched a NXT. “It will also identify specific opportunities
NOW framework, which aims to enhance and build industry solutions for keywords, in
the ‘human centric experience’ for their communication, media and entertainment,

Tech Mahindra – Chennai TMCC

118 December 2021

TECH MAHINDRA

“COVID-19 has hit almost every industry and it

is important for every leader to believe that clean
energy investments could spur recovery from
economic devastation that accompanied the
pandemic”
SANDEEP CHANDNA
CHIEF SUSTAINABILITY OFFICER,
TECH MAHINDRA

technologymagazine.com 119
SUSTAINABILITY LIVE EVENT

BizClik Media Group – publisher of

Sustainability Magazine – is excited to
announce the launch of its ground-breaking
Sustainability LIVE event.

It all takes place on 23-24 February

2022 at Tobacco Dock – London's premier
'upcycled' venue. Indeed, the only thing
that will be smoking is Sustainability LIVE's
inspirational sessions, speakers and stages.

During the two days, the all-

encompassing event will cover every aspect
of Global ESG, Diversity & Inclusion, Global
Equality, Net Zero Strategies and Renewable
Energy. It will also feature a unique stage
entirely dedicated to the most pressing
subject within the corporate ecosystem –
Supply Chain Sustainability.

120 December 2021

TECH MAHINDRA

energy, and utility, and to accelerate cross-

industry adoption.”
“At Tech Mahindra
He also stressed that it was time to focus
on carbon pricing mechanisms. “All the
we are playing
green initiatives that we speak about need a major role in
looking at how
some kind of funds. It is high time that we
bring in carbon pricing mechanisms for
these sustainability efforts and see how they
progress in green business, so that funds we can help our
don't become an issue for businesses.”
customers reduce
Tech Mahindra shows its green credentials their carbon
emissions”
The ultimate goal of Tech Mahindra was to be
among the top five IT companies and top three
IT companies within India by 2021 which they
have achieved. “We were very clear on how SANDEEP CHANDNA
we wanted to achieve this with responsible CHIEF SUSTAINABILITY OFFICER,
business growth and enhanced operational TECH MAHINDRA
eco-efficiency along with being recognised by
others as a top brand to work for.
Extensive landscape and tree plantation
“Our customers give more preference
to the vendors who can show their green
credentials,” said Chandna who stressed
that Tech Mahindra is the only company
which is listed in Carbon Clean 200 and
ranked #1 in India in the list of World’s
100 Most Sustainable Corporations by
Corporate Knights. .
“We are constantly rated among the
highest, whether it is for sustainability or
for our eco-ideas - that brings an added
advantage in the marketplace as this is a
company with a good ESG performance,
which is dependable, has the right practices
and good global policies in place.”
Tech Mahindra not only has all the
attributes above, but also a passionate
advocate and speaker in Chandna who we
look forward to hearing from next year at
Sustainability LIVE. Come and join us.
TOP 10

122 December 2021

TOP 10

The need for innovative Chief Data and

Analytics Officers (CDAOs) has become more
significant in this data-driven world, we take
a look at some of the best in the business

I
WRITTEN BY: CATHERINE GRAY

n this era of big data, it is becoming

difficult to find a successful
organisation that is not data-driven
in some capacity. Now imperative
to business operations, Chief Data
and Analytics Officers (CDAOs) utilise data
as a means of driving business outcomes.
Collection of data has become easier
than ever with the introduction of new
technologies that generate this data. With
this vast amount of information at a CDAO’s
feet, the job is bearing more and more
responsibility as businesses adapt to this
new data-driven world. Here, Technology
Magazine looks at some of the top CDAOs
working to support their businesses
operations through data and analytics.

technologymagazine.com 123
09
10
Micheal Woodburn
Chief Data & Analytics Officer
ClearScore

ClearScore’s Chief Data and

Chu-Cheng Hsieh Analytics Officer, Micheal
Chief Data Officer Woodburn, is passionate about
Etsy doing exciting things for the
financial services industry. With
Chu-Chung Hsieh, Etsy’s Chief an interest in technology and
Data Officer, leads engineering analytics, Woodburn believes there
and science groups at Etsy is an opportunity to create better
in the US and globally. In his products and services. In his role at
role, he manages engineering ClearScore, Woodburn is looking to
teams, applied science teams, work out the best financial options
ML infrastructure teams, and for all of ClearScore’s users. On
experiment platform teams. top of his work at ClearScore,
Partnering with Etsy’s marketing, Woodburn is also an Associate
product, and business executives, at Blenheim Chalcot and a credit
Hsieh leads and supervises advisor at Liberis.
strategy, AI innovation, machine
learning & data infrastructures.
His specialities lie in search
engines, recommendation
“Micheal Woodburn
systems, and machine learning
technology. Adding to this, Hsieh is passionate about
leads vendor evaluation and doing exciting things
steers cloud migration at Etsy.
for the financial
services industry”
124 December 2021
TOP 10

“Munsie has a proven track

record in delivering deep
commercial insight and
data products aligned to the
corporate strategic vision”

08
Samik Chandarana
CIB Chief Data & Analytics
Officer
JPMorgan Chase & Co

Samik Chandarana is the Chief

Data & Analytics Officer for
the Corporate & Investment

07
Bank (CIB) at J.P Morgan, where
he has more than 22 years of
experience. In this role, he is
responsible for driving the data
strategy and governance, data
commercialisation agenda as Wade Munsie
well as delivering data analytics Global Chief Data Officer
solutions to the businesses. GSK
He also leads the CIB CDAO
office where he partners with GSK’s Global CDO at GSK
organisations across the firm Consumer Healthcare, Wade
to deliver best-in-class data Munsie, has worked in this role for
management capabilities and two years. Previously to this, he
platforms that offer secure and held the same role and the Royal
reliable data. Mail. Munsie is a data leader and
strategist with a proven record of
implementing data-driven change
at a corporate scale. With his
experience in data-driven roles,
Munsie has a proven track record
in delivering deep commercial
insight and data products aligned
to the corporate strategic vision.

technologymagazine.com 125
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TOP 10

06
Lynee Bailey
Chief Data Officer

05
KPMG UK
Since the end of 2019, Lynne
Bailey has held her role as
KPMG UK’s CDO. Bailey joined
KPMG from PwC where she also Seamus Murphy
worked in data-driven roles as Global Chief Data
the Director of Data Governance & Analytics Officer
and Analytics. Her passion lies HSBC
in getting value from data and
using it to enable and benefit Seamus Murphy, HSBC’s
organisations. The data strategy Global CDAO, leads 1000+
she works on at KPMG is critical people worldwide to deliver a
to KPMG’s digital transformation differentiating data and analytic
and the firm’s core strategy - to proposition. This proposition
deliver growth through trust. delivers balance sheet growth,
increased revenue, exceptional
customer experience, significant
cost take out and RWA
optimisation. Murphy is also
responsible for defining and
executing the Global Data and
Analytics strategy for HSBC
Commercial Banking and
Global Banking. With his level of
expertise, Murphy is recognised
for transforming organisations
into market-leading franchises
with an emphasis on a customer-
first approach, digital and data.

technologymagazine.com 127
TOP 10

04
Christian Pierce
Chief Data & Analytics Officer
Bank of Ireland

03
The Bank of Ireland’s CDAO,
Christian Pierce, is a highly
experienced strategy, data
and innovation specialist.
Throughout his career, Pierce Ashok Krishnan
has shown his expertise across Global Chief Data
financial services, private & Analytics Officer
equity, retail and engineering AXA XL
enabled businesses. On top of
his experience working across Since the start of 2021, Ashok
multiple sectors, Pierce also Krishnan has supported AXA XL as
has experience in data platform its CDAO. He joined AXA XL from
development. This includes AXA Hong Kong where he held the
data sourcing, data pipeline position of Chief Data Officer and
development, algorithm/ Customer Experience Director. In
model development and this role, Krishnan was responsible
assurance (including AI), insight for leading Analytics, AI & Data
development/ scheduling, Science, Customer Experience,
customer feedback loops and Insights, CRM Marketing and
consent management. Data Management & Governance
functions covering AXA’s Life,
Health and P&C insurance
businesses. With his knowledge
of the P&C insurance market,
Krishnan further strengthens AXA
XL’s innovation and technology-
led approach and data strategy.

128 December 2021

02
TOP 10

Laia Collazos
Chief Data & Analytics Officer
Coca-Cola Europacific Partners

Laia Collazos, CDO at Coca-Cola

Europacific Partners (CCEP), has a
large responsibility as CCEP is one
of the leading consumer goods
companies in the world. Her team’s
mission is to make data count and
see analytics contributing to the
company’s performance. To do this,
Collazos and her team focus on
platform, data governance, insight
services and analytics. Having
joined CCEP in 2017 as the UK’s
CIO, Collazos was later moved to
become CIO of Northern Europe.
She pioneered the setup of the first
data science capability that built
predictive and prescriptive data
products for execution, promotion,
and trade marketing effectiveness
to drive top-line growth. With her
extensive expertise in data
and analytics, Collazos is a
change leader, champion
of data and a driving
force for analytics.

technologymagazine.com 129
TOP 10

Robin Sutara
Chief Data Officer
Microsoft UK

Microsoft’s Chief Data Officer (CDO), Robin Sutara has spent over 20 years with the company
in roles such as business management, data engineering and since the start of 2021, she has
held her role as CDO. Sutara notes herself as an advocate of data-driven decisions and as
a result, she has spent most of her career ensuring organisations have the tools to leverage
the zettabytes of data available today to achieve their digital transformation vision. In her
role, she helps customers and partners obtain value from data and analytics and bring them
the best that Microsoft has to offer. Whilst working full-time at Microsoft, Sutara has also
obtained two law degrees and Sutara herself explains this is down to her drive to bring her
best in all aspects of her work and personal life.

132 November 2021

TOP 10

“Sutara notes herself

as an advocate of data-
driven decisions”

technologymagazine.com 133
Talking about
a ‘human’
revolution

WRITTEN BY: PRODUCED BY:

MARK JACKSON GLEN WHITE

technologymagazine.com 135
SAP

Dr Tom Janoshalmi, SVP in Customer Success

at SAP, talks Fifth Industrial Revolution with
humans at its heart and a resilient and ethical
value chain

W
ith organisations across SAP systems and technology can impact so
the world being held many lives whether it’s a pharmaceutical
more accountable for company that produces vaccinations and
the labour practices and that’s how we will save lives, or whether
environmental consequences of the it’s an airplane manufacturer which makes
goods and services they procure both sure that flying becomes safer because
by customers and governments, a key we process data in a very different way, or
question businesses should ask is how whether it’s an energy and natural resource
ethical is your supply chain, says Tom company which is shifting completely
Janoshalmi. towards future energies or a carbon neutral
“I’m a passionate believer of how footprint.”
every supply chain needs to be designed Now, management teams are not just
to be resilient and to be transparently looking into how the current global crisis
sustainable,” says Janoshalmi. He feels is impacting their company, but that their
that in today’s world, there is a “clear business processes are future proof. This
need to have a consolidated, single view has to take into account the new business
of who organisations serve, their business environment. With more people working
partners, whether that’s customers and and buying remotely, the Covid pandemic
suppliers.” has accelerated technology shifts with
SAP is a German multinational software most transactions now taking place online.
corporation based in Walldorf, Baden-
Württemberg. It develops enterprise “What makes me proud
software to manage business operations
and customer relations. As Senior is the impact that we
Vice President in Customer Success
Janoshalmi’s role is to look after the next
can have both on our
generation cloud delivery programme for customer's businesses,
a wide range of clients.
“What makes me proud is the impact but also on people's
that we can have both on our customer's lives”
businesses, but also on people's lives,”
he says.
DR TOM JANOSHALMI
“It’s really fascinating to see that SVP IN CUSTOMER SUCCESS,
transactions that are processed through SAP

136 December 2021

Dr Tom Janoshalmi

technologymagazine.com 137
SAP

Talking about a ‘human’ revolution

“Even customers who previously processes to establish “responsible supply

didn’t have an e-commerce focus chain practises and processes that will
are now pivoting business models and ultimately make the organisation more
business processes towards these online competitive.”
transactions,” he says. Bluntly put, this requires a business to
Janoshalmi believes that this digital know precisely what is going on not just within
transformation lends itself to a new its HQ, but throughout its supply chain.
data strategy that can remodel business “For a supply chain to be environmentally
responsible and ethical the company
needs to have full control of the end to end
“What is coming next is processes and not just on paper, but within
a system to make sure that the process is
really to buy better,” compliant with these requirements,” he says.
he says. “If I had to use That is where SAP can help. “We help
them realise that goal,” he says.
just two words, then SAP works with thousands of organisations
it’s really to buy better” in both the public and private sectors.
In recent years with greater consumer
awareness and governmental regulation,
DR TOM JANOSHALMI
SVP IN CUSTOMER SUCCESS, the ethical supply chain has become a
SAP greater priority for businesses, together

138 December 2021

SAP

with compliance goals and sustainability

benchmarks. For instance, Janoshalmi states DR TOM JANOSHALMI
that the UN has 10 criteria with which to TITLE: SVP IN CUSTOMER SUCCESS
measure supply chain sustainability, ranging INDUSTRY: COMPUTER SOFTWARE
from environmental responsibility to labour
LOCATION: AUSTRALIA
practises, human rights and corruption. SAP
works to ensure that not only are its clients Tom Janoshalmi is member of SAP’s
compliant to current regulations, but to Global Executive Team, responsible for
future proof them from inevitable changes SAP Customer Success’ Next Generation
both within the regulatory sphere and Cloud Delivery program, reporting
consumer’s ethical demands. into the Executive Board. In his current
“Most recently we have been looking role, Tom focuses on developing and
at the next generation cloud delivery that implementing strategies for high
would make our customers, platform and customer impact from their investment,
infrastructure totally future-proof,” he says. delivering the SAP technology promise
“Cloud is the pivot making sure that there is fast and safe at customers, in the new
resilience in the supply chain.” experience economy.
Janoshalmi confesses to always being Tom has a 20-year track record
fascinated with supply chain challenges. His of leading successful business
academic background is about technology transformations with Global Fortune
and innovation. 500 companies. Since joining SAP, Tom
has held several leadership positions,
including Chief Growth Officer at Digital
Business Services, Line of Business
General Manager in America,

€27.34bn
Asia Pacific, Greater China.
He also served as Director
Revenue in 2020
of Corporate Strategy
& Portfolio and was
1972
Year founded
member of the Corporate
Development Executive
EXECUTIVE BIO

Committee responsible
102,000+Number of
for short and mid-
term strategic
employees
technology

#1
business
plans and
Software company in Dow Jones
Sustainability Index for 14 years M&A
strategies.

200m+
Subscribers in SAP’s
cloud-based user base
The key to achieving supply chain stability
is to ramp up the speed and resilience of
“Cloud is the pivot
the infrastructure, while increasing the making sure that there
usability of the application, thus creating
inherent intelligence to allow clients to is resilience in the
solve complex problems. supply chain”
“When you combine the agility and the
speed that your infrastructure can provide
DR TOM JANOSHALMI
with the intelligence of the application, then SVP IN CUSTOMER SUCCESS,
these processes can be redesigned so that SAP
they are truly future-proof or resilient,” he

140 December 2021

SAP

says. “At the same time they can provide the implications of it now with the global
right answers to ethical challenges.” crisis,” he says.
Recently, SAP conducted an Agile For Janoshalmi what was even more
Procurement Insights Research together interesting was that only a third of
with Oxford Economics. They discovered those interviewed felt that either their
that roughly half of the executives procurement or supplier risk management
interviewed said they do not regularly capability was highly effective.
refresh their risk mitigation plans to To achieve an efficient supply chain
address potential disruptions. Such you need to keep a good inventory. In the
outmoded plans do not reflect current research mentioned above, only half of the
business reality. “We’re seeing the executives had real-time or near real-time

technologymagazine.com 141
SAP

“By 2025, which is not

that far away, 60% of
human tasks will be
automated”
DR TOM JANOSHALMI
SVP IN CUSTOMER SUCCESS,
SAP

142 December 2021

What Is SAP?

visibility to their inventory levels. This

affects management’s ability to pre-empt
and respond to any issues.
“The impact on inventory levels is
also not monitored real time,” he adds.
“Therefore their ability to respond is
negatively influenced or impacted by
these missing capabilities.”
Instead of relying on the past,
companies need to have supply chain
architecture that is future-proofed to the
new business reality. Janoshalmi believes
that this will be increasingly automated.
“Automation will redefine supply chain
architectures,” he says. “By 2025, which is
not that far away, 60% of human tasks will
be automated.” In addition roughly 90%
of large enterprises will generate revenue
from data as a service.
Janoshalmi believes that the near future
will see innovative partnerships to create
more efficient ways of managing order
fulfilment. This will focus very much on
the individual customer or consumer,
capturing what they value and expect.

technologymagazine.com 143
“This shift is directly impacting supply It is this which Janoshalmi describes as
chain social responsibility and ethical the Fifth Industrial Revolution, placing the
value chains,” he says, with the most human being at the ethical heart of business.
successful companies understanding and “There’s no stopping the Fifth Industrial
delivering upon customer expectations. Revolution,” he says. “Technology driven,
This will make businesses both more new efficiencies and new capabilities
efficient and competitive. described the Fourth Industrial Revolution.
He sees AI as playing an important and And now we are looking at the Fifth, which
positive role in driving this process forwards, is how we humanise all of this change. A
allowing humans to focus more on the really significant part of this human centric,
higher value added cognitive activities. industrial revolution is making sure that
“60% of the tasks might be fully processes are ethical.”
automated in the near future, but human SAP works with partners to make supply
beings will still be in charge of designing chains more ethical and more transparent. One
the sustainable supply chains,” he says. cooperation is with FRDM, a provider of supply
“Technology clearly needs to be an enabler chain mapping technology for companies and
to this change, not an impediment. Human governments, established by Janoshalmi’s
beings can spend more time thinking.” close business friend Justin Dillon.

144 December 2021

SAP

“There’s no stopping JUSTIN DILLON

the Fifth Industrial TITLE: CEO & FOUNDER
COMPANY: FRDM
Revolution” INDUSTRY: COMPUTER SOFTWARE
LOCATION: UNITED STATES
DR TOM JANOSHALMI
SVP IN CUSTOMER SUCCESS, Justin is an award-winning
SAP entrepreneur, author and Founder/CEO
FRDM (pronounced freedom). FRDM
Through its mapping FRDM provides is an enterprise software company
companies with supply chain transparency trusted by Fortune 500 companies to
to mitigate risks, such as human trafficking, identify, measure and mitigate risks of
forced labour and environmental concerns. modern slavery deep in their supply
Dillon created FRDM to address the issue of chains. Their mission is protect people
forced and child labour within the supply and planet by through a global network
chain, an issue upon which he feels most of values-aligned buyers and sellers.
strongly. Like his friend, he is driven by a In 2008 Justin first entered into the
strong sense of a moral purpose, believing world of business and human rights by
that we can drive change more through directing the theatrically released in
influencing what people buy more than the film Call + Response, which opened
through charitable activities. public consciousness to the fact there
“We believe that we can change the are more slaves today than ever before
world through the power of our purchases in human history. The “rockumentary”
far more than the power of our donations,” featuring celebrities, musicians,
says Dillon. “We just need technology to journalists and activists was released
help us align our values with the things around the world and became one
that we buy.” of the top grossing documentaries of
Dillon believes that a key part of 2008. He then produced and appeared
managing risk is to ensure that the values in the CNN documentary Common
of your suppliers more closely align with Dreams, with
EXECUTIVE BIO

your own. Grammy and

“Your supply chain is a business risk. It’s an Academy
operational risk, but it’s also a reputational award winner
risk. So part of our job is to help uncover and Common.
connect all those dots,” he says.
He believes that by meeting these risks head
on, and by focusing on the positives within an
organisation you can become stronger.
“A lot of my work is to help organisations
think differently around what types of
problems they’re taking on. Look at the
talent, the backstory, the origin story of why
SAP

“Your supply chain

is a business risk.
It’s an operational
risk, but it’s also a
reputational risk”
DR TOM JANOSHALMI
SVP IN CUSTOMER SUCCESS,
SAP

you’re here as an organisation. What kinds

of problems can you address in the world?”
he says. “By doing so, it makes you stronger.
It makes you more talented, and makes the
world a better place.”
Janoshalmi is currently seeking more
technology or services partners, like FRDM, to
help make supply chains more ethical.
“We need to work with our customers and
our future customers, [to persuade them] that
they need to invest in building transparent and
resilient supply chains,” he says.
Janoshalmi realises that there are major
challenges ahead if his dream of a more
ethical supply chain is to be realised, but he
also believes that there is both an opportunity
and obligation to make this happen.
Governments and international organisations,
such as the UN, have regulatory control
mechanisms already in place, including the
public disclosure of the reduction of slavery
in supply chains. But ultimately the message
for both organisations and consumers is really
simple.
“What is coming next is really to buy better,”
he says. “If I had to use just two words, then it’s
really to buy better.”

146 December 2021

SAP

technologymagazine.com 147
COMMIT TED
TO NET -ZERO
DATA CENTRES
BY 2030

148 December 2021

INTERXION

WRITTEN BY:
CATHERINE
GRAY

PRODUCED BY:
LEWIS
VAUGHAN

technologymagazine.com 149
INTERXION

Lex Coors, Chief Data Centre

Technology and Development Officer
discusses the company's commitment
to its sustainability strategy

A
s the interconnection hub for the
world’s leading businesses, Interxion
provides its clients with sustainable
data centres and the right connectivity
to interconnect, transact and grow
businesses. The company has more than
700 connectivity providers in over 290
data centres across more than 24 countries.
With its significant global footprint,
Interxion’s clients can expand their
reach geographically. This is because the
company’s services provide clients with
the proximity needed for latency-sensitive
applications, and offers interconnection on
a global scale.
Founded in 1998, the company has
changed massively over the years and has
had to adapt to the changing technological
landscape. Lex Coors, Interxion’s Chief
Data Centre Technology and Development
Officer and Visiting Professor at the
University of East London, has been with
the company since its infancy in 1999.
Having witnessed first-hand the immense
evolution of Interxion, Coors explained
how it has changed over the years, he said:
“Interxion started by working in minute
trading. We then moved into data centres,
where we collected as many carriers
together with the internet exchanges,
creating the first communities of interest
with enterprise customers. Then when cloud
technologies came, we incorporated those
into our operations too.”

150 December 2021

INTERXION

Interxion ZUR3
data centre

Example of
an image caption

technologymagazine.com 151
Emergency Power Hybrid energy Service

zwarttechniek.com
When it matters most.
In an increasingly connected world, a non-fossil fuel based alternative
where datacenters have become that reduces CO2 by up to 90%.
an integral part of society’s critical Furthermore, Zwart and Mitsubishi
infrastructure, a stable, secure are working closely with Professor
power supply is more important Lex Coors from Interxion on his
than ever. vision to the “Road to Zero”, an
ambitious and challenging project
Zwart designs, builds and maintains to eliminate all emissions during
emergency power installations non-emergency use by applying
for the world’s most demanding innovative maintenance and
datacenter owners and operators. testing programs and developing
Together with it’s engine partner custom equipment to ensure
Mitsubishi, Zwart’s installations the high reliability reputation of
ensure a trusted back-up solution Zwart’s solutions is maintained.
for our customers throughout
Europe and Africa “When it Matters Jim Craig, Managing Director
Most”. Over 90 years of experience of Zwart said, “Only by working
are applied every day to ensure the together can we deliver on the
highest standards in all aspects of ambitious targets for climate
project design, delivery and service. neutral datacenters in 2030”

The Mitsubishi engines are Lex Coors, Chief Datacenter

recognised for their reliability and Technology and Engineering
cost-effective operation and are Officer at Interxion, a Digital Realty
ideally suited for mission critical Company stated “As a board
applications. With over 100 member of the EU Climate Neutral
gensets currently installed across Datacenter Pact I am committed to
multiple Interxion sites throughout driving the Road to Zero and I am
Europe and Africa, Interxion can encouraged by the progress being
ensure that it delivers the highest made by Zwart and Mitsubishi in
levels of availability and uptime this respect”
to its customers.

As part of a shared commitment

to delivering greener solutions, Learn more
Mitsubishi and Zwart have recently
announced that their datacenter
emergency power installations can
be operated with 100%HVO diesel, BD
[email protected]
INTERXION

LEX COORS EXECUTIVE BIO

TITLE: CHIEF DATA CENTRE TECHNOLOGY
& ENGINEERING OFFICER Datasector over the last 10 years by Broadgroup
LOCATION: NETHERLANDS ( 2010 ), and again by DCD (2016) .
Since 2019, Lex is working with the University
Over the past 25 years of his career, he of East London to investigate the issues around
has built exceptionally strong credentials sustainability for Datacentres and was recently
in the design of versatile, cost-effective and appointed as Visiting Professor.
energy-efficient data centre infrastructure. At the EUDCA Lex is the Chair for the EUDCA
During his time with Interxion he has pioneered Policy Committee where he represents the
several new approaches to data centre design interest of the European Commercial Data
and management, including the improvement Centre Operator Community both politically and
of power ratio efficiency between server load commercially. Further Lex is Board Member of the
and transformer load, and the industry’s first ever European Climate neutral datacentre pact. Lex
modular approach to data centre architecture. is member of the iMasons Advisory Council. He
Lex received already two times the Personal studied Mechanical Engineering and Management
Judges Award for Outstanding Contribution to the and Economics in Rotterdam, The Netherlands.

154 December 2021

INTERXION

Committed to Net Zero data centres by 2030

Now Interxion can provide its customers

with a hybrid cloud solution. These cloud
“We have changed
technologies have also become increasingly significantly over the
significant with the emergence of the global years and now we
remote workforce, who are more reliant on embrace a lot of digital
the cloud to access information remotely. technologies to support
The push towards these technologies is
increasing as more companies utilise cloud
our operations”
software services to secure and back up
their IT infrastructure. LEX COORS
CHIEF DATA CENTER TECHNOLOGY
“We’ve changed significantly over the & ENGINEERING OFFICER,
years. Now we embrace a lot of digital INTERIXON
technologies to support our operations and
have incorporated them into our platforms. has needed to adapt as its customers’ needs
We deal with medium-sized data and once have changed, as Coors explained: “We have
we collect this data, the company and our a lot of enterprise customers who require
algorithms can learn from that to help us the efficiencies of the colocation services
optimise our operations. Technology has we offer. With the introduction of cloud
definitely changed the way we measure technologies, we now work together with the
data, as the algorithms now do it for us,” large cloud players and some of their most
Coors added. critical applications are in our data centres.
This evolution lends itself to Interxion’s This is because we represent the core of
commitment to its customers. The company all the networks coming together.”

technologymagazine.com 155
WE BELIEVE THAT
IT’S EVERYONE’S
DUTY TO IMPROVE
THE FUTURE OF
OUR PLANET

This year, Mercury launched Our Planet,

Our Duty, our plan for Responsible
Business. Our Planet, Our Duty is
our promise to help create a more
sustainable environment around us.

For more information please visit: www.mercuryeng.com

INTERXION

Interxion PAR8
data centre

“We have been able

to say that for a
few years 100%
of our data centres
are running on
sustainable energy”
LEX COORS
CHIEF DATA CENTER TECHNOLOGY
& ENGINEERING OFFICER, To highlight how the company is
INTERIXON supporting the global efforts to fight
climate change, Coors outlined the work
Adding to this, the Chief Data Centre Interxion has been doing to reduce its
Technology and Development Officer carbon emission: “We started looking into
explained that as Interxion’s customers have our sustainability strategy over seven years
grown and expanded, so has the number ago. Initially, we started looking at energy
of data centres the company has to offer. efficiency in 2009 and even before that,
we called it our energy overhead. Now, we
Building sustainable data have been able to say that for a few years,
centres for the future 100% of our data centres are running on
The data centre provider is committed sustainable energy.”
to its sustainability targets and in his role, Interxion has pioneered energy-saving
Coors works to ensure that all of Interxion’s designs within its data centres to ensure they
colocation services have a minimal impact run on sustainable energy. The company
on the environment. has harnessed everything from arctic winds,
Explaining why sustainability is so underground aquifers and even the Baltic
important to the company, Coors said it Sea in order to reduce its carbon footprint.
is so important, he regards it “as a social Working with big players in the technology
corporate responsibility.” scene has been crucial in supporting

technologymagazine.com 157
Interxion Amsterdam
Data Tower

700
connectivity providers
in over

290
data centres across

13
European countries

158 December 2021

INTERXION

Interxion, as it looked to add a sustainability

focus to its operations. Coors explained that,
despite Trump’s dismissal of sustainability
initiatives in the United States, big customers
such as Microsoft, AWS, Google and
Facebook still maintained their commitment
to their own sustainable targets. As a result,
these big clients still expected Interxion to
provide energy-efficient data centres.

Interxion’s own sustainable ambitions

Although Interxion is keen to support its
clients’ sustainability targets by providing
them with data centres run on renewable
energy, the company is ambitious with
its own targets. Outlining the company’s
ambitions, Coors said: “Our corporate target

“We are passionate about

sustainability because you cannot
design a data centre well without
this understanding”
LEX COORS
CHIEF DATA CENTER TECHNOLOGY
& ENGINEERING OFFICER,
INTERIXON

is a 68% reduction in scope one and reducing

to two emissions by 2030. Scope one is the
direct emissions, such as diesel usage; and
scope two is the indirect emissions.”
He continued: “I think that these targets
are so ambitious because we have close to
300-plus data centres around the globe.
We’re committed to this programme and
we're driving year-on-year programmes
to achieve this.”
Supporting these ambitions is Interxion’s
internal function, The Energy Strategy
Group. This group has participants from

technologymagazine.com 159
SCHNEIDER ELECTRIC

The transition to
cleaner data centres
We spoke with Schneider
Electric’s SVP Secure Power
Europe, Rob McKernan, to
discuss
JOB TITLE, how the company
NAME SURNAME

is helping
COMPANY NAME create a new era
of sustainable data centres

ROB MCKERNAN,
SENIOR VICE PRESIDENT,
SECURE POWER EUROPE,
SCHNEIDER ELECTRIC AD
Can you tell me about any accompanying sustainability or digital
transformation initiative. From designing and
Schneider Electric? specifying the technologies, to making them
more efficient and reducing their carbon
Schneider Electric is the leader in digital footprint, my role is to connect customers
transformation of energy management with our experts and empower them to
and automation and the world’s most transform their businesses sustainably.
sustainable corporation in 2021 as ranked
by Corporate Knights. As a business, we
enable digital transformation across
Can you talk me through your
several key sectors including data centres, company’s own sustainability
infrastructure, and industries. We do this
by integrating world-leading processes,
initiatives?
renewable energy, and highly efficient
technologies with software and services, to At Schneider Electric, we have many
drive sustainability throughout the lifecycle. sustainability initiatives in place. They include
the Schneider Electric Sustainability Impact
(SSI) – in which we aim to help customers save
What is your role 800M tonnes of carbon emissions by 2025.
and responsibilities? To-date we have helped reduce CO2 by 319
million tonnes, which is a great start.
As the SVP for Secure Power in Europe, my We are committed to reaching carbon
role is to empower our country leaders to neutrality across all company sites by 2025
support our customers within the data centre, and are aiming to achieve net-zero operational
industrial and critical IT spaces. This includes emissions by 2030. We also aim to achieve net
working with our customers to define their zero emissions throughout our entire supply
infrastructure strategy and the business chain by 2050 and have committed to using no
outcomes they hope to achieve through gases or SF6 by the end of 2025.
Why do you think it is important impact. We also have a business that’s
dedicated to helping customers procure
that data centres become more renewable energy.
sustainable?
How do new and emerging
Our industry has been working to reduce
its energy consumption and lower carbon
technologies support this
emissions for many years. One might argue transition to cleaner data centres?
that it is an exemplar to other industries.
As large consumers of energy, it has a
responsibility to commit towards sustainability Technologies have a key role to play in
and to reducing its environmental impact. New future data centres, which must be adaptive,
data centres can be designed to be resource resilient, sustainable, and efficient. However,
efficient, however, it’s paramount that we don’t technology is just one aspect, and a more
forget about inefficient legacy facilities. Here, holistic approach to design and operations is
Initiating modernisation or energy efficiency needed. At Schneider Electric, we believe the
programs and switching to renewables are sector can address this through five steps.
two key steps that legacy operators can take to First, operators must adopt sustainable
become more sustainable. practices from the outset, creating global
climate strategies that are transparent and
measurable. Secondly, they must maximise
How is your technology the use of renewables to decrease their
supporting this transition carbon footprint. Thirdly, by establishing
resource efficient designs, operators can take
to more climate-conscious a more repeatable approach to deployment
companies? and drive efficiency.
Fourthly, reducing CO2 within the
I believe that from a technological supply chain is crucial, and partnering with
businesses that are aligned with the same
perspective, achieving sustainability requires
ambitions can play a key role in addressing
a combination of hardware, software, and scope 3 emissions. Finally, the utilization
digital services. However, it requires far more of circular materials that can be recycled is
than just the technologies and any business essential to reduce landfill.
hoping to reduce its environmental impact
should carefully consider its strategy.
What can we expect from
At Schneider Electric we’re developing
solutions to help operators meet demands Schneider Electric in the future?
for sustainability and resilience. Our Galaxy
VL UPS is the industry’s most compact three-
One area we’re particularly excited about
phase solution, is powered by lithium-ion and
is the development of new sustainability
offers up to 99% efficiency. metrics specifically for data centre
We’re innovating in the design space, using operators. For many years PUE has been a
prefabricated technologies to design resource- great measure of efficiency, however, the
efficient facilities, and creating edge computing landscape is changing, and as our industry
systems that can be deployed sustainably. works towards net zero, it’s essential that
Further, our vendor-agnostic EcoStruxure™ sustainability metrics evolve to reflect this
IT DCIM software helps end-users to not ambition.
only measure their energy usage but monitor Our mission is to be our customers’
their mission-critical environments from partner for efficiency and sustainability,
so we’ll continue our work to build the
anywhere to increase the reliability of their
sustainable and resilient data centres of
sites. Our DCIM software delivers smart the future, and help the industry reduce its
analytics with predictive capabilities alongside carbon impact.
built-in cybersecurity analysis, physical
and environmental security monitoring – a
complete solution for today’s operators.
Discover more about EcoStruxure™ IT”
Finally, we’ve created an Energy and
Sustainability services bureau, helping
customers extend the lifecycle of their
infrastructure and reduce their carbon A D F
Full insights into your
data center, edge or
colo infrastructure
with DCIM.
EcoStruxure™ IT Advisor
A vendor-neutral planning, modeling
and optimization tool.

se.com

senior management and is dedicated to “Technology has

developing, implementing and governing
definitely changed the way
the overall energy strategies; including:
we measure data, as the
• Intelligent energy buying algorithms now do it for us”
• Continually improving Interxion’s
energy efficiency and Power Usage LEX COORS
Effectiveness (PUE) CHIEF DATA CENTER TECHNOLOGY
& ENGINEERING OFFICER,
• Establishing the value of energy INTERIXON
as a core service to its customers.
to work hard on this with Mitsubishi and its
Collaborating with strategic partners other partners, Schneider and Mercury.
To ensure the success of reducing its ‘scope Understanding the importance of partner
one’ emissions, Interxion looks to its partners collaboration is crucial to ensuring the
to help provide sustainable products and success of Interxion’s sustainable ambitions,
services to improve its operations. With as Coors explained: “It’s key that our partners’
Mitsubishi, Interxion is looking at different ways sustainability targets align with our own. We
to reduce the amount of diesel the company have also realised that our partners can’t
uses in its day-to-day operations. support our sustainability targets all by
As a significant polluter, Interxion is keen to themselves, so they need the operators of
reduce its diesel use and as a result, reduce its the data centre to explain the issue we're
scope one emissions. The company continues trying to solve.”

162 December 2021

INTERXION

“Our partners listen to what the problem This Pact was set up as Interxion was
is and then we talk about it, to see if there's keen that players in the data centre industry
a common interest, before we start working would meet these collective goals, ensuring
on the solution,” he added. the targets would be drafted by those with
knowledge of the industry itself. Coors
Interxion’s alignment with the himself is on the board of directors with
European Commission five other key players in the European
Keen to support the global efforts against data centre industry.
climate change, Interxion also works closely Expanding on the aims of the association,
with other data centre providers and cloud Coors said: “We spoke about how to
providers within the Climate-Neutral become a more sustainable industry and
Data Centre Pact. This collaborative effort realised we’re all already on the road to
between these providers came after the reaching these targets set by the European
European Commission announced that data Commission. We formed the Climate
centres should be climate neutral by 2030. Neutral Data Centre Pact and defined

INTERXION MEETS THE DEMANDS OF THE DIGITAL ECONOMY

WITH TAILORED SOLUTIONS FROM SCHNEIDER ELECTRIC

Today’s data centres are fast evolving; they have has been laying those bricks one by one,
become the very beating heart of the digital now operating more than 100 state of the art
economy. These mission-critical environments facilities across Europe, with a commitment
are far more than the legacy data storage and to offering customers a complete portfolio
processing facilities of the past. They are gateways of flexible data centre solutions.
to emerging new markets and digital platforms For more than 15 years, Interxion has enjoyed
from which businesses can expand their reach a long-standing and successful partnership
to connect with every aspect of our digital lives. with Schneider Electric to deliver innovative
Such evolutions require a combination of energy colocation solutions.
efficient technologies that support demands for Schneider Electric has supported Interxion
both sustainability and resilience, and secure IT throughout the design, construction, and
platforms capable of supporting an incredible operational stages of its high-density data
amount of real time data. centre environments; providing flexible
To meet the needs of its customers, architectures that include energy efficient
Interxion, a Digital Realty company, has cooling solutions, resilient power protection
continued to respond with greater connectivity, systems such as its Galaxy UPS, PDU and
more redundancy and power, while continuing switchgear, and EcoStruxure™ IT management
to align with today’s environmental and security software to deliver uptime, sustainability and
standards. As Fabrice Coquio, president of efficiency for its customers, while keeping the
Interxion France, notes, “Data centres are the environment in mind.
first brick upon which we build the digital
economy,” and for nearly two decades Interxion LEARN MORE IN OUR CASE STUDY, HERE.
INTERXION

five pillars to achieve carbon neutrality.” association is a collaborative space that sets
“The first pillar is clean energy. So by 2025, ambitious but achievable sustainable goals
75% of all data centres shall be running on for data centre providers.
clean energy and by 2030, 100% of them Including most of the continent's key
will be. Then we need to look at energy players, the current signatories of the pact
efficiency to make sure the data centres are represent 90% of the industry in Europe.
efficient, this is pillar number two. The third Just this year, the pact presented its first
pillar looks into reusing energy. We also have policy paper to the European Commission
the circular economy as the fourth pillar and following its request. The policy paper
finally, we look at water usage. These five pillars includes a comprehensive set of 19
form the base of the association,” he outlined. recommendations. These recommendations
Approved by the European Commission’s cover public procurement regulations
Executive Vice President Frans Timmerman, from the procurement and development
the association sets up its own regulatory of renewable energies that can be used
framework and is run without external by the cloud and data centre industry, to
legislation. Embraced by Interxion, the supporting the development of circular

164 December 2021

purchase 100% carbon-free energy, prioritise
water conservation, reuse and repair servers,
and look for ways to recycle heat. This pledge
is particularly significant when considering
findings from the International Energy
Agency. It found that data centres consume
approximately 200 terawatt-hours (TWh) of
electricity, or nearly 1% of global electricity
demand, contributing to 0.3% of all global
water and energy management, and CO2 emissions.
recycling in the ICT sector. Both Interxion and Coors, along with the
A signatory himself, Timmerman Climate Neutral Data Centre Pact, recognise
commented on the pact the day it was the importance of transforming the industry
created, he said: “Citizens across Europe are to reduce the damaging effects it can have
using ever more technology to go about their on the climate. Expanding on this, Coors
daily lives and they want this technology said: “We are passionate about sustainability
to help secure a sustainable future for all. because you cannot design a data centre
Today’s pledge – from important parts of well without this understanding. If you do not
the data industry – constitutes a promise understand sustainability well, you can build
to society and offers a welcome first step a data centre, but it will not meet the targets
towards achieving our common ambitions for the future. That's why this is so important
for a smart and sustainable future.” for us.”
Signatories of the Climate Neutral Data
Centre Pact have agreed to implement
measurable energy efficiency targets,

technologymagazine.com 165
166 December 2021
TABLEAU

Visualise to
monetise

WRITTEN BY:
JANET BRICE

PRODUCED BY:
CRAIG KILLINGBACK

technologymagazine.com 167
TABLEAU

View data clearly with Tableau’s simple,

self-service analytics platform which
empowers customers to make game-
changing, data-driven decisions

V
isualise to monetise with
Tableau,” is the message
from Peter Chizlett, Regional
Vice President of Embedded
Analytics at Tableau EMEA,
who is helping organisations transform the
way they use data.
The post-covid business landscape will
see the ‘survival of the data fittest’ with those
that win adopting both a data transformation
and harnessing the monetisation of that
data. Tableau is working with organisations
to share data clearly using its intuitive self-
service analytics platform which empowers
users of any skill level to make game-changing
data-driven decisions, solve problems and
leverage insights.
“The race is on. Companies need to evolve
fast to survive and thrive,” said Chizlett,
speaking from his home office near London.
“All organisations, large or small, have data and
all of them are doing, or thinking about doing
something, with that data externally. So the
race is on – it's a form of digital Darwinism.”
Tens of thousands of organisations around
the world, such as Charles Schwab, Verizon,
Schneider Electric, Southwest Airlines and
Netflix, rely on Tableau to help them, and
their customers, see and understand data.
Tableau was founded in 2003 in Mountain
View, California, and is headquartered in
Seattle, Washington. In 2019 the company
was acquired by Salesforce for US$15.7 billion
and continues to scale its mission to help its
customers see and understand data – while
Peter Chizlett also focusing on R&D.

technologymagazine.com 169
TABLEAU

“Salesforce realised the analytics platform

PETER CHIZLETT could give them the edge in their offerings to
TITLE: R
EGIONAL VICE PRESIDENT customers. We're already starting to see the
OF SALES, EMEA benefits of ownership by Salesforce with
LOCATION: UNITED KINGDOM Einstein Discovery being added to the Tableau
platform and even more horsepower behind
INDUSTRY: COMPUTER SOFTWARE
innovation and R&D.”

Pete Chizlett has had various Mission to see and understand data
roles in the technology sector Tableau’s mission is to enable people to see
for more than 25 years. Embarking and understand data and make decisions
on his career at Hewlett-Packard he based on these findings.
quickly moved from internal to field “If you think about what came before
sales roles before starting with the business intelligence tools, it was typically
Microsoft Services division in 2008. rows and columns of numbers so it was
Chizlett started leading teams at hard to identify anomalies or opportunities,”
Microsoft in 2012 where he focused said Chizlett who cites working with an
on Business Application sales and airline that was mystified why they had an
went on to lead teams in both absenteeism problem.
Enterprise and Commercial segments. “We worked with the airline who didn't
In April 2019 he joined Tableau to know the problem was with scheduling
lead sales teams covering Northern until they put their data into Tableau. It
EMEA before leading the Embedded revealed that the absenteeism was always
Analytics and OEM Solutions Business. on a Tuesday because the staff couldn't
He lives in Binfield with his wife and be rostered again until several days later
two children. if they’d phoned in sick on the Tuesday.

2003
Year founded

50,000+
EXECUTIVE BIO

Number of employees

US$15.7bn
The amount Salesforce
paid for Tableau

86,000+
Organisations around the
world, rely on Tableau
TABLEAU

Visualise to monetise

“This is not something they would find

in a spreadsheet. They could only see this “Visualise to
when the data was visualised – through a
heat map or a graph – so that's how we help
monetise with
organisations. In this case it helped improve
employee satisfaction by changing rostering
Tableau”
policies, and we know employee satisfaction
PETER CHIZLETT
drives revenue and customer loyalty – REGIONAL VICE PRESIDENT OF EMBEDDED
which is one of many ways of monetising ANALYTICS, TABLEAU EMEA
data, albeit indirectly.”
Another example of monetising data is Tivian as a customer and partner
used by a major online retailer in the UK “At Salesforce and Tableau, our number one
that charges suppliers to access information value is trust. Together, we use our currency
on what items are best-sellers. “This allows of trust to earn the privilege of being our
suppliers to tailor their promotions, pricing customers’ guide to success in their strategic
and supply to all of their retailers,” said transformations,” said Chizlett. “We are only
Chizlett. “This customer helps external successful if they are successful. When a
organisations find their own insights and customer uses our products, internally our
act upon those.” customer success experts are brilliant

technologymagazine.com 171
TABLEAU

“All organisations, large or small, have data,

and all of them are doing, or thinking about
doing something with that data. So the race
is on – it's a form of digital Darwinism”
PETER CHIZLETT
REGIONAL VICE PRESIDENT OF EMBEDDED
ANALYTICS, TABLEAU EMEA

172 December 2021

TABLEAU

at helping them deploy and adopt so they Embedded Partnership Programme. This
get maximum value. When the user is entails closer insights into the Tableau
one step away from us, we have to truly product group for Tivian, but also Tivian
partner with our customer to ensure they feeding back to our product group. They're
are successful and their customers are the ones that are closest to our customers.
successful too. One company that has This helps us take insights and develop our
been a great customer and partner since products to meet customer needs.
2014 is Tivian who are very open and “Our Embedded Partner Programme
creative. also means we are agreed on business
“We've recently started working much goals, things that Tivian wants to achieve.
more proactively together as part of our We approach those goals together to see

technologymagazine.com 173
TABLEAU

how Tableau and Salesforce can help

Tivian be successful in their markets.
“We know that by working with Tivian,
we're helping an innovative partner in the
world of analytics. When you consider
your own product as the gold standard in
analytics, as we do, that makes for a pretty
good partnership.”

Competitive differentiation
Chizlett pointed out that one of the benefits
of embedding analytics into either B2B
portals, websites or software for customers
or governments is creating competitive
differentiation.
“As consumers and citizens demand
more information, competitive
differentiation is an essential trait. If you
think back over the last 18 months, the
demand for information among citizens in
uncertain times was really high and it was
all about being engaged, transparent and
delivering value. So, not just giving citizens
information, it's about giving them insights
by which they can make decisions to make
their lives better,” he said. “The same
applies in business.
“If we look at B2B organisations, it is
not just about competitive differentiation,
but you also have to be able to expose or
share analytics and insights with customers
because that is what they are looking for
no more than ever.
“For Independent Software Vendors
(ISV) it's competitive differentiation again.
You no longer log into an application
without expecting to see some insights
from the application, otherwise, many of
these applications are just information
repositories. Unless you get insights out of
them, they're sometimes nothing more than
a good place to file information. In their own
right, information repositories are helpful

174 December 2021

“We know that by working with Tivian,
we're helping an innovative partner
in the world of analytics. When you
consider your own product as the gold
standard in analytics, as we do, that
makes you a pretty good partnership”
PETER CHIZLETT
REGIONAL VICE PRESIDENT OF EMBEDDED
ANALYTICS, TABLEAU EMEA

technologymagazine.com 175
TIMELINE OF TABLEAU SOFTWARE

Tableau was founded by Chris Stolte, Pat user-friendly, and Tableau has always been
Hanrahan and Christian Chabot when the innovating to meet the evolving needs of
Department of US Defence approached their users.”
the Department of Computer Science at In 2019 Tableau was acquired by
Stanford University for a project to look at Salesforce for $15.7 billion which has
people’s ability to analyse data. allowed for more R&D and potential for
According to Peter Chizlett, Regional growth.
Vice President of Embedded Analytics , for Marc Benioff, Chairman and co-CEO,
Tableau EMEA, Stolte searched the market Salesforce said: "We are bringing together
DID YOU KNOW...

for tools but was disappointed. “The rest, as the world's #1 CRM with the #1 analytics
they say, is history… Tableau, and VizQL, the platform.
underlying engine that drives the platform, “Tableau helps people see and
was born. understand data, and Salesforce helps
“Over the next 10 years, Stolte, Chabot people engage and understand customers.
and Hanrahan built out a multimillion dollar It's truly the best of both worlds for our
business, which IPO’d in 2013. The reason customers--bringing together two critical
it was so successful is because there was platforms that every customer needs to
nothing else really out there that was so understand their world.”
TABLEAU

“Salesforce realised The platform allows data scientists,

analysts, and business users across an
that the analytics organisation to create powerful predictive

platform could give

models without needing to write algorithms.
It is a no-code environment that empowers

them the edge in anyone to quickly and confidently make

decisions guided by ethical, transparent AI
their engagement in Tableau.

with customers.
It allows users to bring tomorrow into
today’s decisions with just a few clicks by
We're already starting embedding custom predictions anywhere
people can view or use Tableau. Einstein
to see the benefits Discovery insights are integrated into your

of ownership by
Tableau workflow, to ensure it does not
disrupt analysis.
Salesforce with the Future forecast
Einstein Discovery Chizlett said the future of embedded

being added to the analytics is looking strong with a compound

annual growth rate of 14% up until 2027.
Tableau platform and
more focus on R&D”
PETER CHIZLETT
REGIONAL VICE PRESIDENT OF EMBEDDED
ANALYTICS, TABLEAU EMEA

but delivering insights from that information

can be transformative for their customers.”

What is Einstein Discovery?

Powered by machine learning (ML),
Einstein Discovery delivers predictions and
recommendations within Tableau workflows
for smarter decision-making.
“Einstein Discovery is incredibly intuitive
and it's helping Tableau deliver analytics
to everybody. So analytics as part of this
mission will be ubiquitous. It also means
that from an embedded standpoint, our
customer’s customers can ask questions
about the data.”
TABLEAU

“At Salesforce and Tableau, our number one

value is trust. Together, we use our currency
of trust to earn the privilege of being our
customers’ guide to success in their strategic
transformations. We are only successful if
they are successful”
PETER CHIZLETT
REGIONAL VICE PRESIDENT OF EMBEDDED ANALYTICS,
TABLEAU EMEA

178 December 2021

TABLEAU

“In uncertain times, people, citizens, million members in the Tableau community
customers and businesses are looking who are passionate about seeing and
for data more and more to give them understanding data. If you ask a question of
certainty. The pandemic has meant that the community around Tableau, you'll get
many organisations have accelerated their the answer, I wouldn't say it's an Olympic
digital transformation but this also means sport yet, but watch out…”
there has to be a data transformation.
“Every single customer has data and Discover more with Tableau Whitepapers:
that data is growing. Monetising that data
doesn't necessarily have to be building new Power of Data Analytics in Fintech Solutions
products, but it can be giving yourselves
competitive differentiation or business Data Monetisation
advantage through leveraging that data.
“I think solving problems and curiosity
is human nature. We have more than a

technologymagazine.com 179
.HOW TECHNOLOGY.
ADDED VALUE .IN
THE SUPPLY CHAIN.
WRITTEN BY: PRODUCED BY:
CATHERINE GRAY KRIS PALMER

180 December 2021

FETIM GROUP

technologymagazine.com 181
FETIM GROUP

FRANS J. BEERKENS, DIRECTOR, DISCUSSES

HOW FETIM’S IT INFRASTRUCTURE HAS
TRANSFORMED OVER THE PAST DECADE

T
he world of international based on VMI (vendor managed inventory).
trade is a complex chain of This often requires some level of digital
relationships, connected in a integration between partners.”
global channel of distribution. Fetim sources product ranges based
Fetim Group has traded on our customer’s geographical home-
internationally for over 100 decor tastes and trends, and offers fitting
years, in over 40 countries. Passionately branding to match: “We develop a customer
developing products to improve people’s profile. Based on these outcomes and local
homes, they’re a family-owned business. preferences, we present a complete store
As third generation Director, Frans Beerkens, and range proposition. We propose different
was always fascinated by the IT side of the brands and labels going from good, better,
business and who, as an early adopter of and best; opposite opening price points and
SaaS cloud technology, has ushered in a promotions. We create a complete calendar
transformative digital, operational, B2B for customers from implementation, range
efficiency over the past decade. and SKU monitoring and optimisations,
As Beerkens explains: “We have about overseeing the entire product range and
30,000 SKU’s in variety of product groups, ensuring it is delivered on time. The main job
which include construction materials and of the retailer is to provide great customer
flooring, (technical) sanitary accessory, knowledge, a great ‘showroom’ and create
window products, and a whole range foot traffic.
of made-2-measure products that get “New products and range innovations often
delivered to a large variety of stores and tend to start in the professional markets. Only
regional distribution partners. The largest the successful ones are presented in the DIY
customer segment is known as the DIY segment.” Beerkens said.
(do-it-yourself), which include Praxis and
Gamma in the Netherlands, Hornbach in Market conditions force
Germany and Brico/ LeRoy Merlin in France, Fetim to alter its course
to name just a few. In a market that is renowned for changing
Part of Fetim’s appeal is the complete frequently, Beerkens knew the company
collections they provide. As Beerkens had to alter its approach over a decade
elaborates: “Often our retailer customers will ago, as he explains: “All over Europe, we
come to us and request a full-range offering used to have a large number of smaller,
per product category, either in private label independent building supply centers and
or a host of Fetim brands, to implement DIY chains. They each served specific
throughout their retail landscape, often markets and had a regional service function

182 December 2021

“WE NEED TO GET
SHORTER, MORE
INTERCONNECTED
CHANNELS OF
DISTRIBUTION,
AND NOT ALWAYS
JUST CHEAPER
CHANNELS OF
DISTRIBUTIONS;
JUDGE THE TCO”
FRANS J. BEERKENS,
DIRECTOR,
FETIM GROUP
focus on this value-add. Due to
this consolidation trend and the
fast upcoming internet changed
the role of traditional wholesalers;
it had fundamentally changed.”
This trend as well as a growing
internationalisation of the markets
where Fetim was trading forced
the teams to do some serious soul
searching and ask itself some tough
questions: “What constitutes our
value add - why do we exist? We
had to find out how we could still
operate successfully in our channel
or served geographical niches. Today, most of distribution.” said Beerkens.
of those have consolidated into dominant In addition to the above, the rise of
regional chains or larger combined-buying- ‘disrupters’ forced us to offer a point of
offices. This consolidation in retail land was difference to our customers. The growth
mirrored by a similar trend in manufacturing. of internet and ecommerce in home
Over the past decades, the wholesalers and improvement markets, offered more choice
distributors ‘in the middle’ got squeezed, of product and visibility of prices. Fetim
unless they offered some measurable recognised that these trends created as many
value-add in the channel of distribution. opportunities as threats for larger, older
Fetim needed not just to adjust, but corporations like Fetim, whose logistical
fundamentally change its proposition and systems, based on decades of experience,

184 December 2021

FETIM GROUP

“IN DISTRIBUTION,
Frans J.L.W.M.
Beerkens CENTRALISATION
TITLE: DIRECTOR SAVES COSTS,
COMPANY: FETIM GROUP OFFERS IMPROVED
INDUSTRY: INTERNATIONAL TRADE &
DISTRIBUTION
FLEXIBILITY AND
LOCATION: AMSTERDAM DRIVES EFFICIENCY”
Frans J. Beerkens, Fetim Group, FRANS J. BEERKENS,
the Netherlands. DIRECTOR,
Frans holds and an MBA from FETIM GROUP
the George Washington University
(Washington, DC), and a BA from
the Amsterdam University of Applied
Sciences.
After his tour in the Royal
Netherlands Army, he moved to the
USA for his MBA.
He started his professional
career at Ruesch International, Inc.
(W,DC and NYC), a Fin-Tech, global
payments company. In 1996, he
moved back to the Netherlands,
joining the family business. Having
held various C-level positions, he is
an active board member of the family
Holding company, BU manager and
GM of its Asian buying office.
EXECUTIVE BIO
FETIM GROUP

Technology adds value

in the supply chain

188 December 2021

FETIM GROUP

should become more agile and flexible to where we got together

meet the changed customer demands. with several different
As Beerkens explained, “We expanded into software companies;
our surrounding countries with dedicated including Infor, who offered 1919
Year founded
offices and logistical operations to serve measurable value, because
our customers faster. We started building
collections for different product groups that
they helped us become
more agile, centralise
450+
Number of
seamlessly connected to these geographically our operations and employees

different customers, in order to make optimal become geographically

use of economies of scale in our channels of independent.” 12.8mn+
toilet
distribution, and build international processes
brushes sold
as efficiently as possible.” How the cloud helped
About a decade ago, Beerkens took a leap
into a new world of data possibilities, as he
with centralisation
With the creation of an
85k
m² of warehouse
was inspired by Infor’s new management entire enterprise resource space

team, lead by Charles Phillips, Soma planning (ERP) cloud

Somasundaram, Stephan Scholl, Lisa Pope platform, Fetim could 31 k
Stock keeping
and Kevin Samuelson, and their ‘cloud- centralise its organisation units
first’ direction. Beerkens said: “Coming from from its headquarters
an on-prem, AS400 based, home-built,
highly modified platform, we realised that
in Amsterdam. After
implementation of
36
Sourcing
we needed to adapt our IT systems and the cloud environment, as locations

environment to align with the needs of our Beerkens notes, it “made

changing, more international role. That's us much more plant
independent, locally. Our offices throughout
Europe could now become geographical
sales offices and operations were
“AS AN brought back to our HQ in Amsterdam. In
distribution, centralisation saves costs, offers
ORGANISATION, improved flexibility and drives efficiency”.
WE NEED TO “In our on-prem days, we used to
have servers in data centres, bought over
BE CREATIVE different years, each with different sizes

AND AGILE, YET and processing speeds. Our systems and

application IT professionals spent most of
STRUCTURED AND their time on making sure these servers
and networks could communicate; they
EFFICIENT IN OUR spent most of their time developing
CORE PROCESSES” solutions ‘around’ MOD’s, etc. Then, with
the introduction of Cloud, we moved from
data centres to AWS clouds. The amount
FRANS J. BEERKENS,
DIRECTOR, of data we process every single day keeps
FETIM GROUP growing. In centralising we could let security

technologymagazine.com 189
FETIM GROUP

of data be handled by AWS and Infor security Fetim added was INFOR-CPQ (Configure,
experts, monitoring 24/7, while building and Price, Quote). “Allowing to make quick (B2B)
interfacing applications on a central core customer quotations for both standard and
ERP, that allowed for a safer exchange of Made2Measure products is of great benefit
data,turning that data into information.” to us. It allows us to quote on complex
“As an organisation, we need to be creative, orders efficiently, reduce costs and mistakes”
agile, yet structured and efficient in our core Beerkens added. Next-up is Infor Nexus
processes. And that's one of the reasons why, (Supply-chain, Birst (BI) and Coleman-AI.
over the last few years, we created one single “Creating one central (soon to be multi-
backbone with edge applications, connected tenant) ERP with rich edge apps on top
via intelligent middleware, that can act of the AWS infrastructure, with Infor ION
independently on their own edge-platforms, middleware allowing for seamlessly
while seamlessly working together on Infor’s connectivity to 3rd party apps, this
M3 Distribution Enterprise core.” architecture allowed for centralised data
According to Beerkens: “Infor was the management, resulting in lower data-
first to create so-called ‘micro verticals’. maintenance, fewer mistakes, and an
It was a game-changing moment: micro information/data flow between different
verticals were enlightening because they departments and partners/
showed us that there were people in the stakeholders.”
distribution industry that knew our business.
We were talking to a software company who
understands distribution”.
Beerkens was delighted that Infor were
prepared to challenge his thinking, as he
explained: “My big drawback on some of
the other software vendors was that they
could do anything that I wanted. But that's
exactly what I didn't want. I want somebody
who challenges me. I just wanted somebody
who said that they could make us better and
grow our organisation based on knowledge
and experience they had gained from other
leading distribution companies.
“Infor are best-in-class, because in them
we found a software company which wasn’t
selling us what they had to sell, but what
would make us better, going forward. By
building the entire infrastructure around
the M3 ERP, and offering value-add edge
applications, they helped create value in my
channel of distribution and, ultimately, for my
customers.”
One of the great applications which

190 December 2021

FETIM GROUP

“WE WERE LOOKING FOR AN ERP PROVIDER

WHO COULD CHALLENGE US, NOT SIMPLY
DIGITISE A REPEAT OF THE PAST”
FRANS J. BEERKENS,
DIRECTOR,
FETIM GROUP

$1.82bn
In April 2017,
American hosting company
GoDaddy acquired
123 Reg from the parent
company, HEG.

#1
123 Reg is is the UK's top
domain registrar.

$1.82bn
American hosting company
GoDaddy acquired
123 Reg from the parent
company, HEG.

technologymagazine.com 191
“INFOR-CPQ
(CONFIGURE, PRICE,
QUOTE) IS OF GREAT
BENEFIT TO US. IT
ALLOWS US TO
QUOTE ON COMPLEX
ORDERS EFFICIENTLY,
REDUCE COSTS AND
MISTAKES”

FRANS J. BEERKENS,
DIRECTOR,
FETIM GROUP

192 December 2021

FETIM GROUP

“INFOR MICRO VERTICALS WERE ENLIGHTENING,

BECAUSE THEY SHOWED US THAT THERE WERE
PEOPLE IN THE INFOR DISTRIBUTION VERTICAL
THAT UNDERSTOOD OUR BUSINESS”
FRANS J. BEERKENS,
DIRECTOR,
FETIM GROUP

Not just transition, but transformation • iPMC (Product Information System) by

One of the other reasons Beerkens chose inRiver: offering all SKU related details
Infor “is because it's built on an Amazon Web and interfacing seamlessly with M3
Services foundation. The big advantage of • SLIM4 (supply chain management): managing
AWS in combination with Infor is that these our global supply lines to
companies are both developing 24/7, 365 days meet the agreed upon service
a year requiring continuous improvements, levels with our customers
allowing Fetim to keep up with ever changing • EDI (electronic data interchange) from
demands of global markets. The system Descartes: Talking to our customer through
has been incredibly stable, fast, secure and an interface package called ion, that gives us
adaptive to our needs. They also take care of a the ability to communicate with the rest of
lot of very sophisticated security measures and the world.
offer AI opportunities. Having Amazon Web
Services at the base brings us peace of mind. Using tech for a customer-first philosophy
They're part of a market that is in transition Over the past decades, Beerkens saw a shift
and they're ahead of that transition.” he said. in customer behaviour and expectations
On top of our M3 ERP core, several when it comes to the customer journey: “In
important edge applications have been the past, when you were looking for home
connected over the years: decoration items, you’d go to retailers or
interior architects you showed them pictures
• Infor CPQ (configure price quote): An edge from magazines and made your choices on
application for the professional market and what was offered or seen in store. Today,
offering quotations and made-2-measure consumers bring a laptop or tablet with a
solutions has been connected to the M3 ERP Pinterest board containing lots of different
• Infor WMS (warehouse management system) pictures in which you say, ‘this is what I want’.”
will replace our present Dispatcher WMS: Fetim has responded with it’s own
Able to store and deliver goods in a multitude innovations, such as their augmented reality
of ways, worldwide (AR) application on f.i. www.solidfloor.com.
• IDM (Infor document management): “It allows you -the final consumer- to take a
capturing platform-wide created documents, photograph of your room of your house. With
perfect for archiving our AR system, the consumer can put an
and managing printed matters entire assortment of flooring in that room.

technologymagazine.com 193
“THE USE OF A DATA LAKE FOR
(UNSTRUCTURED) DATA ACROSS OUR
PLATFORM, TO MAKE SURE THAT WE
CAN GET MANAGEMENT INFORMATION
BASED ON INCREASED INTELLIGENCE,
WILL BE A MAJOR STEP FORWARD”
FRANS J. BEERKENS,
DIRECTOR,
FETIM GROUP

194 December 2021

FETIM GROUP

This is a real value add for our flooring retailers

and installers”.
From the old distribution companies to the
one Fetim is today, has been a massive step-
change for Beerkens. When buying your items
in store, you select the item and take it home,
or have it delivered. When buying many of
our items today, you’re expected to have a
full assortment offering online (the customer
journey starts at home) and direct your
consumer base to the most suitable retailer,
who offers added value in their delivery.”
As a result, interfaced and well-connected
edge applications are only going to grow in
importance to Fetim in serving their retail
customers. Given the rich library of available
APIs and web services, connecting to its
customers becomes less complicated. As
Beerkens explains: “Whatever products or
services we offer, we need to make sure
it's also available in digitised form. Once it's
digitised, it's connected, it's visual, and it gives
us the ability to monitor it. It gives us the
ability to go back and put the data in a data
lake and start mining this data (structured or
unstructured) with AI.”
It’s one thing to have valuable management
information and AI, but it must also offer value
to our customers, according to Beerkens: “You
must also have data integrity so your customers
trust your products as well as data and that
your information is secure and correct.
Digitalisation has delivered measurable
results for us because we're a global
organisation active with lots of products in lots
of countries. Stimulating channel integration
and working together in each channel will
benefit all parties and stakeholders. In meeting
these demands, Infor is the right partner for us.
It’s an exciting future.

technologymagazine.com 195
ANDREW DAY:
TRANSFORMATIONAL
LENDING IN A
DIGITAL AGE

WRITTEN BY:
JOANNA
ENGLAND

PRODUCED BY:
MICHAEL
BANYARD

196 December 2021

PEPPER GLOBAL

technologymagazine.com 197
PEPPER GLOBAL

Andrew Day, Chief Data Officer for

Pepper Global Financial Services
Group, talks technologies, data and
emerging market challenges

he world of financial services has

shifted, with the past decade
particularly having ushered in a raft
of new technologies that have
transformed the industry globally. Data, the
way it is used, and the services companies
offer have all undergone massive changes
which have been accelerated since the start
of the pandemic.
Andrew Day, CDO for Pepper Global,
believes the use of data will be key in
improving the financial wellbeing of millions
of people globally, who have been left behind
by traditional financial systems.
A data and analytics leader with a career
background that saw him spend many years
in the telecommunications industry, Day
believes that the key to better customer
services, products, and a healthier financial
market, is all dependent on how data is used.
In the world of finserve, it’s also a way to bring
financial literacy to those who have been
sidelined by traditional institutions.

Doing data differently

Day believes data and its handling
is a cross-industry skill – and that all
businesses could benefit massively from
the correct handling and analysis of data.
“I think the headline is that a lot of the
problems you solve in any industry with data
and analytics are transferable from industry
to industry. So how you collect, collate and
manage data is the first part of the process.

198 December 2021

Example of
an image caption

technologymagazine.com 199
PEPPER GLOBAL

“We build innovation

projects and experiments number one problems in the
that enable us to test the telco space, for example, is
predicting who is going to
innovations” leave your network and join
another person's network. You have exactly
the same problem in lending businesses.
ANDREW DAY
GROUP CHIEF DATA OFFICER, Who is likely to prepay their loan, move
PEPPER GLOBAL their loan somewhere else?”

A lot of the problems that any business A company of two halves

faces in understanding, predicting, and Pepper Global acts as a lender in multiple
adapting to customer behaviours are countries and a specialist servicer – working
completely consistent.” with banks, non-banks, fintechs, and funds.
Customer behaviour, he says, is key. Day’s main role is to work out how the
And understanding it will result in better organisation can leverage data it gathers
business management, regardless of which from its 13 globe-wide centres, and use it
industry you might be in. “One of the to deliver better outcomes to customers.

200 December 2021

ANDREW DAY
TITLE: GROUP CHIEF DATA OFFICER
COMPANY: PEPPER GLOBAL
INDUSTRY: FINANCIAL SERVICES
LOCATION: LONDON, UK

Andrew has responsibility

for managing and driving
commercial value from Pepper
Global’s data and identifying new
business opportunities through
the use of machine learning and
artificial intelligence.
He has extensive experience in
driving transformational change
through the exploitation of big data
across diverse industries, including
telecommunications, media, retail
and financial services.
Andrew holds a Bachelor
of Science majoring
He describes the task of recognising and in Geography
managing data as a three-pillared process. and Geographic
The first pillar is recognising that as a Information
group, or rather in the group function. “We Systems with
don't have a monopoly on good ideas,” says Honours from
Day. “One of my roles is to work out how we the University
surface the good stuff that's happening in the of Salford.
various business units around the world.
EXECUTIVE BIO

We work out what’s happening from a data

and analytics and tech perspective. We then
make sure that's shared across the group so
we can replicate that where appropriate.”
The second part of the process involves
innovation and experimentation – an area
that Day is passionate about. He heads up
a team of engineers, data scientists, and
technologists, who work with the business
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A D
PEPPER GLOBAL

“I think the thing

with fintech that
inspires me is The third pillar of the process involves the

the ability to be upstream customers. Day says, “We work with

banks and fintechs, delivering analytic solutions
customer-focused for them on a commercial basis. We take the
experience we've got in managing our own
and data-driven” business using AI, machine learning & data, and
provide that as a commercial service to some
of our partners.”
ANDREW DAY
GROUP CHIEF DATA OFFICER, By his own admission its broad remit is in
PEPPER GLOBAL a very entrepreneurial business, which Day
describes as “very exciting.”
units to identify applications that could
potentially deliver value back to Pepper Emerging markets and data patterns
businesses and their customers. In his capacity as CDO, Day is playing a lead
He explains, “We build innovation projects role in Pepper Global’s decision to use its
and experiments that enable us to test the expertise to launch cutting-edge financial
innovations. When we find ones that work, services in Indonesia – which has one of
we push them into the business units and the the highest unbanked populations globally.
business units then take ownership and deliver According to a recent report by
those outcomes to the customers.” the Jakarta Post an estimated 66% of

technologymagazine.com 203
“The fintech world Indonesia’s 275 million-strong population is
currently unbanked.
is all about meeting Breaking into an emerging market brings

a customer
with it a massive set of challenges that
include lack of technological infrastructure,

need through geographical roadblocks, no financial history

and cultural resistance to change. As Day says,
technology and “How can you credit check someone with no
financial history - or enable people to get into
underpinning the world of financial services, to build a credit

that with data

history, and really drive financial inclusion?”
Giving customers alternatives in that part

and insights” of the market, he says, is a huge opportunity

that is massively beneficial for nations and
customers alike. “The idea that you can make
ANDREW DAY borrowing accessible, get people onto the
GROUP CHIEF DATA OFFICER,
PEPPER GLOBAL financial services ladder, and enable them to
build a credit file, is a very exciting prospect.
That then becomes self-fulfilling in many

204 December 2021

PEPPER GLOBAL

Title of the video

respects. It's often seen as the way that the And establishing some sort of profile
middle classes grew up in nations, that notion on customers without a credit history is far
of becoming increasingly financially inclusive.” from impossible because data can provide
key indicators on loan repayment capacity.
Weighing up the challenge “Without credit files and credit bureaus,
Day believes the opportunities by far outweigh we're quite often reliant on data that acts
the difficulties, even though one of the as an alternative to traditional credit
challenges is that as people enter the world of scores,” says Day.
borrowing in particular, the commitment that “We've had to learn the hard way in
they're taking is quite often misunderstood terms of what data is valuable in those
or poorly understood. “Part of our job is to be processes and see that partnering with
a responsible lender. Being mindful ecosystems in that respect is a
of bringing customers into a lifetime valuable way to progress into
journey is incredibly important. emerging markets.”
We do that in a way that suitably “That’s not to say that traditional
informs them, and gets them into 2000 credit data isn’t important. It's critical
Year Pepper
a position where they understand Global was where it exists, but either where it
their commitments, and that we lend founded is lacking or non-existent, seeking
to them in a responsible fashion.” alternative methods is a necessity.”

technologymagazine.com 205
PEPPER GLOBAL

It’s an evolving process that is growing

and improving as technology and more
information is gathered. Indeed, it’s even
possible that alternative credit checks could
even become more of a reliable indicator of
solvency and loan repayment reliability, than
$68.1bn
Total Assets Under
old-fashioned financial histories. Management

“Inevitably, when you're starting with a

blank sheet of paper without any borrowers, $17.5bn
Lending Assets
you have to hedge a little bit. You take some Under Management
chances. You make some sensible decisions
around the data you can get access to, and
you create rules around who you should and
1.7m
Customers
shouldn't learn to lend to. Off the back of that,
you lend some money and see what happens. $50.5bn
It's a classic machine learning challenge. Servicing Assets
Under Management
“As you start to gather data, performance
data on loans, then you can start to work out
what data genuinely enables you to score well 3216+
Employees
in the broadest sense and make increasingly
more reliable decisions.” *All figures are in USD and
correct as of 30 June 2021

Defining useful data sources

Deciphering which data is the most
useful in assessing customer reliability,
is where Day’s former experience in
telecommunications comes into its own.

“Inevitably, when you're starting

with a blank sheet of paper
without any borrowers, you
have to hedge a little bit. You
take some chances. You make
some sensible decisions around
the data you can get access to”
ANDREW DAY
GROUP CHIEF DATA OFFICER,
PEPPER GLOBAL

206 December 2021

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technologymagazine.com 207
The Analytics
“Finance technology
optimization means
extracting more value

Automation from accounting and

enterprise resource
planning (ERP) systems

Playbook while adopting digital

technologies to improve
finance processes.”
for Finance & Gartner Top Priorities for Finance
Leaders in 2020

Accounting DISCOVER MORE

TWITTER FACEBOOK INSTAGRAM YOUTUBE

PEPPER GLOBAL

Pepper is concentrating more on long-term

values for customers rather than short-term
sales. Their aim is to build a relationship with
their users, providing them with a range of
services that keep them coming back for life-
cycle events.
He explains, “Mobile telco data becomes
important in some markets and there are a
number of people that are building credit
scores from mobile phone data. We actually
see the world in more than one dimension
from a scoring perspective.
The credit score is one thing, but also the
ability for us to manage a customer through
a life cycle, to think about lifetime value or
longevity of loan, the ability to cross and upsell
are all part of that scoring process, and so the
more data, both specific customer level data
that you might get from a mobile phone or crop volumes will be below par and as a
from an app, a wallet or whatever, as well as consequence, the local economy will suffer.
markets data and local market data is valuable.” Pollution is also an indicator. The higher the
And there are highly accurate ways to assess air pollution is in an area, the greater indicator
the viability of a customer in terms of loans that of better credit scores. “Why is that? Because
are also outside the IoT sphere. Day explains air pollution is an indicator of economic activity.
that data on weather patterns in various regions We look for signals in markets that are not
can indicate if and when a loan will be paid. If necessarily the traditional signals, and couple
rainfall is exceptionally high or low, it indicates those where we can with customer-level data,
and that's part of the magic sauce,” he explains.
“We look for signals
in markets that are Data harvesting and management
As the IoT grows exponentially, and more
not necessarily the and more data becomes readily available to
traditional signals, and companies, insights become razor-sharp.
But so too do the potential pitfalls. Too
couple of those where many times, businesses have fallen foul of
we can with customer- regulations, by either selling customer data to
third party companies, getting bogged down
level data, and that's with data gravity and silos, or even letting
part of the magic sauce” sensitive and exploitative information fall
into the hands of cybercriminals. Managing
the way data is collected, used, stored,
ANDREW DAY
GROUP CHIEF DATA OFFICER, and then disposed of, is a task that bears
PEPPER GLOBAL heavy legal and ethical ramifications.

technologymagazine.com 209
PEPPER GLOBAL

“There's not a
single big lever.
It's about a myriad
of applications
across the
value chain”
ANDREW DAY
GROUP CHIEF DATA OFFICER,
PEPPER GLOBAL

Day is only too aware of the cost of poor

information management, and says though
it can be handled effectively, it’s not an easy
task. He explains, “I would like to say it's
really clean and straightforward. But that's
far from the case. Pepper has a standard
footprint of technologies.
But like every group company, it’s not
helpful or practical to mandate the specific
use of these in each of the business units.
They are at liberty to create or choose the
technologies that help them deliver the best
possible service into the local market. We're
there obviously to provide advice, but we
certainly aren't the tech and data police.”
Instead, Day’s job is to make sure all units
are operating as efficiently as possible. And
to do that Pepper uses technologies that
include Microsoft Azure and GCP. These
are paired with tooling that is core to data
management, enabling the data to be shared
across the group.
“We use DataRobot, Alteryx, Tableau and
Snowflake in some business units,” Day says.
“We also have Power BI widely deployed. So
it really is a question of us providing advice on
tooling from a group perspective, and letting

210 December 2021

PEPPER GLOBAL

the individual business units decide how the

technology suits their own situation.
A really good example of this is actually as
we enter some of the emerging markets, the
availability of some cloud providers isn't there,
so we have to think creatively about how we
move from cloud to cloud, or from technology
to technology.”

Data as a growth enabler

Day works with data from a holistic
perspective, with the view that it is of use
throughout the entire value chain. The
end-to-end process is critical, he says,
because data answers key questions that
emerge throughout the process, such as:

1. How to make the right investment

2. How to manage customer engagement
more efficiently
3. How to manage operations
4. How to develop the right products
5. How to understand customer behaviour

For Pepper, the deployment of natural

language processing (NLP) in their call centres,
has been an innovative step in gauging the
intentions of the customer, from stress-
related phone calls that could dictate better
question patterns, to pick up on potential
fraud attempts.
“Amongst other applications, we're using
NLP to help manage compliance processes,”
Day says, “So, literally every step of the process
from thinking about what products you
might develop for a marketplace through to
managing a customer in the latter stages of
them being a borrower is where we see the
opportunity to drive value through data.
“I think there's not a single big lever.
It's about a myriad of applications across
the value chain rather than one big thing

technologymagazine.com 211
“People want to engage through WhatsApp built with agile core
technologies, other
and SMS, email and video calls, and companies with a
face-to-face so we've had to think about longer history have not
how we re-engineer business processes found the task quite
and customer processes as a result of such a smooth ride.
But shaking off the
customer demand” old and embracing
the new can be an invigorating process if the
ANDREW DAY business culture is welcoming of change.
GROUP CHIEF DATA OFFICER,
He explains, “I think businesses that are
PEPPER GLOBAL
20-plus years old have a degree of legacy -
that's going to make a massive difference, certainly from a tech perspective. Widespread
although they do vary in scale obviously from use of cloud, software as a service, etc.,
application to application.” are relatively speaking in technology terms,
new to the party. And actually, when we
Digital transformation started 20 years ago, smartphones didn't exist.
While many new fintechs took to digital “So I think it's fair to say that the business
transformation with ease because they were has been on a journey. I think a lot of that is

212 December 2021

PEPPER GLOBAL

“People want to engage through

WhatsApp and SMS, email and video
calls, and face-to-face so we've had to
think about how we re-engineer business
processes and customer processes as a
result of customer demand.”
Day says this is a common theme around
the way that Pepper approaches its markets
because the company prioritises thinking
about the customer at the core of the process
and product development.
“Ultimately, I think the thing with fintech
that inspires me is the ability to be customer-
focused and data-driven. The fintech world
is all about meeting a customer need
through technology and underpinning that
with data and insights, and I think how you
create enduring customer relationships has
historically been very transactional but could
be far beyond that. The focus is now on how
you build trust by improving the experience
and helping customers reach their financial
goals, and in turn to come back to you when
they need to.
about how we reframe the businesses in a He adds, “I think in the financial services
kind of digital, data, and tech savvy way.” world, a lot of organisations think about
Day says an example of this ‘reframing’ is that one-time transaction. How do I sell this
the way Pepper Savings Bank in Korea created customer a loan? How do I sell this customer
a digital bank alongside the existing bank, a pension? How do I sell them a product? I
largely because trying to create a sea change might sound like a bit of a broken record, but
within the legacy platforms is challenging and providing customers with an opportunity to
innovating on the side was the answer. re-engage with you is the thing that I think will
“I think it's also fair to say that over the set the winners apart from the losers.
last 20 years, the relationship between “For me, that means the key measure
lenders, borrowers, and intermediaries, of success probably isn't assets under
like websites and brokers, has completely management or the number of products
changed. They used to be very linear. You you've sold, it's lifetime value, and I think
want a mortgage, you go to your mortgage that's probably the number one change that
advisor or your broker, you apply for the loan customers deserve, and it re-frames the
that he thinks is right for you, and you do whole financial services conversation.”
that through paper-based or maybe email-
based transactions. But today, the customer
journey is far from linear.

technologymagazine.com 213
214 December 2021
MSD

BUILDINGWRITTEN BY:
CLARISSE D. DA MOTA

A DIGITAL
PRODUCED BY:
TOM LIVERMORE

SUPERHIGHWAY

technologymagazine.com 215
MSD

We speak to pharmaceutical leader MSD (Merck in the US

and Canada) about digitising the supply chain and their
global blockchain innovation programme

M
SD's origins go all the way to make the supply chain more secure
back to the 17th century, and of higher quality, by helping other
when Friedrich Jacob Merck institutions help with patient adherence"
purchased a drug store in Migliari adds. "The aim is to create an
Germany, which later evolved ecosystem that will allow usto make
into a drug manufacturer. Today it is not only this possible."
one of the world's largest pharmaceutical Within MSD's digital transformation is
companies but is also one of the world's a digital logistics programme. Fredric Brut,
biggest companies in any sector, ranked 69 Head of Supply Chain for EMEA and APAC,
on the 2021 Fortune 500 list. explains: "Supply chain transparency and
Five years ago, MSD began a digital real-time visibility of inventory positioning
transformation programme, with the aim of and movement, driven by increased value
accelerating growth and modernising operating of freight, time and temperature sensitivity
models across the business, including the of the product portfolio, and potential for
supply chain. freight diversion, offered an opportunity
Paolo Migliari, Executive Director Supply to engage in more real-time alert track
Excellence and Head of Connected Channels and trace technology.”
Global Blockchain Programme explains In 2015 MSD began to review its technology,
that the patient is at the core of the digital and invited TransVoyant on board as a partner
project. "Everything we do in terms of digital to provide IoT capabilities.
transformation should be patient-centric. TransVoyant provides a consolidated data
Whatever we build in our digital portfolio must platform that helps MSD track products through
have the patient at the centre." IoT (Internet of Things) monitoring services, that
MSD has a "plant to patient" programme offer real-time visibility and responsiveness
with four key priorities: leveraging data to in terms of shipment position, temperature,
enable automation and move towards more light and other critical aspects of shipping.
advanced analytics; streamlining decision- "TransVoyant is a key partner for us," Brut says.
making and ways of collaborating; focusing on "We leverage their digital technology in a cloud-
growth drivers; and innovating with Blockchain based platform, to drive data integration, return
technology to create additional value. shipment visibility, lane risk assessment and
A key goal is to get products to the patients predictive analysis. It's a really great application
as fast as possible, as well as reducing overall and service for us to track our products through.
cost and friction. "We are building solutions and with some 3rd party warehouses”.

216 December 2021

technologymagazine.com 217
See.
Understand.
Improve.
TransVoyant provides real-time transparency and live
situational awareness enabling actionable intelligence
for end-to-end global supply chains.

� �
P
redicting Supply Chain
Behaviour Using Big Data, • Enterprise Data. Orders from
ERP, inventory from warehouse
ML/AI, and Blockchain management, and shipments from
transportation systems.
Jim Butera, Vice President of Customer
Growth, explains how TransVoyant • Trading Partners Data. Intelligence
provides real-time actionable intelligence that is collected from outside of the
to supply chain professionals four walls of the enterprise but that
remains relevant to the company’s
TransVoyant’s world-class Continuous industry.
Decision Intelligence (CDI) platform
tracks over one trillion events per day to • Risk Events. Natural disasters,
provide supply chain professionals with epidemics, and geopolitical upheaval:
live transparency, real-time situational anything that surrounds and could
awareness and predictive insight. The impact a company’s supply chain.
company’s customers are forward-leaning
companies with complex global supply TransVoyant immediately brings two out of
chains that need to ensure their high-value/ three sources to the table: trading partners
high-consequence goods are delivered and risk event data. Fused with its customers’
on time and in proper condition. Top tier enterprise data using a private blockchain,
pharmaceutical, automotive, consumer applies ML/AI, automation, and customers
goods and industrial supply companies are get actionable supply chain intelligence.
lining up to work with them.
Self-Service Software As TransVoyant
Since 2012, the company has analysed continues to evolve and mature, its clients
big data streams with its proprietary increasingly use its platform to achieve
ML/AI models to help predict arrival times, unique, company-specific supply chain
anticipate delays due to global events, insights—all without TransVoyant’s help. “It’s
measure lead times, optimise capacity, a new paradigm given my 20+ years in the
labour, and inventory. This enables customers enterprise software space”, Jim says. It has
to proactively find opportunities to cut never been easier or more cost-effective for
costs, improve customer service and customers to digitally transform their supply
anticipate disruptions. chains”.

Data-Driven Insight
To provide the type of out-of-the-box
intelligence in which TransVoyant specialises, learn more
you need:
MSD

A good example of how real-time

information is key in achieving a secure
“WE ARE LOOKING
supply chain is how it supported MSD during AT HOW WE CAN
the Suez Canal blockage in March 2021.
"With just one click we could check where
UTILIZE BLOCKCHAIN
our products were. At the time we had 12 TECHNOLOGY
shipments going from Europe to Asia Pacific,
and fortunately, they had already passed
TO BUILD AN
the canal, but we were able to immediately EXTERNAL DIGITAL
identify and ensure this."
The use of IoT has provided MSD with SUPERHIGHWAY
several clear benefits to date. "In less than THAT WILL GATHER
18 months and to prevent loss of product
in transportation we have tracked 7,000 AND PROVIDE
shipments, reduced shipment expenses INFORMATION. FOR
and inventory discards, optimised the sales
when supply is constrained, increase MSD BLOCKCHAIN IS
our company reputation from missed A GAME-CHANGER”
customer commitments and made
insurance premium cost reductions," Brut
FREDERIC BRUT
explains. The total sales value of benefits is HEAD OF SUPPLY CHAIN EMEA & APAC,
above average, he adds. MSD

220 December 2021

MSD: Building a digital superhighway

technologymagazine.com 221
To date, all manufacturing sites, including Through digitalisation, and a trusted network
critical CMO Partners, have been enrolled and ecosystem, organisations can make use
are utilising the complete digital portfolio, or of connected devices and leverage the
are engaged with the IoT device use, as the application of digital twins in their supply
global implementation is finalised. chain operations. This will allow a bird’s
Next step will be to use digital logistics data eye view of the end-to-end supply chain,
as an input source and with a supply chain enabling real-time alerts of potential risk
control tower, reduce resource intensity and events, quicker decision making, and greater
mitigate logistics disruption. We want to also flexibility to react to sudden shocks globally,
facilitate the integration to other data sources ensuring patients and customers of MSD can
and ecosystems to improve collaboration continue to rely and trust on a stable supply.
within the logistics networks. In a post-pandemic world, the behaviour
The COVID-19 pandemic highlighted the of consumers (and patients) has changed
importance of supply chain visibility. “At the as well, the shift in frequency/channel
start of the pandemic, due to restrictions of purchase will require a corresponding
imposed in many countries, across the change in supply chains. So digitalising our
world, we saw massive supply disruption supply chain will allow for the organisation
that rippled through the entire chain, to better cater to this paradigm shift
causing shortages of different products – for example supply-replenishment,
in many locations. From this experience, connectivity with e-commerce platforms
many organisations and governments see (direct to consumer model for prescription
the importance of supply chain resilience. medicine),” Brut says.

222 December 2021

MSD

FREDERIC BRUT
TITLE: HEAD OF SUPPLY CHAIN
EMEA & APAC
INDUSTRY: PHARMACEUTICALS
LOCATION: SWITZERLAND

Brut joined MSD in 2013, initially

as the Head of Global Logistics &
Operations for the EMEA region. He has
moved into several senior roles while here
before becoming Head of Supply Chain for
EMEA and APAC in May 2020.
Before MSD, he spent five years as
Head of Operations and Supply Chain for
EXECUTIVE BIO

Walgreens Boots Alliance, one of the largest

pharmacy retail companies in the world.
Brut is Non Executive Board Member at
Sitel Group (BPO, Digital transformation)
Brut describes himself as an inclusive
leader, inquisitive, self-assured, and
dedicated to empowering people.

“SUPPLY CHAIN
TRANSPARENCY
AND REAL-TIME
VISIBILITY OF
THE INVENTORY
IS KEY”
FREDERIC BRUT
HEAD OF SUPPLY CHAIN
EMEA & APAC,
MSD
Daniel Laverick, VP, based technology to drive transparency
and visibility in the supply chain for
Head of Digital and product authentication. eZTracker’s
partnership with MSD began in 2020
Data Solutions at Zuellig when eZTracker was deployed in Hong
Pharma, tells us about Kong to enhance the traceability of
Gardasil®9, MSD’s HPV vaccine.
innovations in blockchain
technology and working Laverick explains how eZTracker works:
“As the vaccines move through various
with MSD. handover points in the supply chain, the
products’ data points are loaded into
eZTracker’s secure blockchain ledger, and
this ensures it can’t be tampered with.
Users such as healthcare professionals and
patients are able to verify the authenticity
of the vaccines by scanning a unique data
matrix code on the product pack.”

Collaboration between the two companies

has grown since then. “We work
closely with MSD’s Connected Channel
globally, as well as the regional teams,
on expanding the use and outreach of
Laverick focuses on developing customer- eZTracker” Laverick says. “It really is to
facing innovations to enable secure support the initiative that MSD has, to go
ordering and ensuring the pharmaceutical from plant to patient and track and trace
supply chains are visible. its product and material movements.”

Zuellig Pharma was founded nearly 100 Zuellig Pharma recently completed
years ago, and has grown to become one a project to explore how blockchain
of the largest healthcare service provider technology can be leveraged further to
groups in Asia, valued at US$13 billion. provide more visibility around inventory
Key products include the online ordering and streamline ordering processes. Next,
portal eZRx, and eZVax, a solution that Zuellig Pharma is looking at ways MSD can
provides governments, local health have a self-operated node to be in control
authorities and the private sector with of the data the blockchain contains.
end-to-end vaccine management.
The latter is primarily used for the “We have a very strong partnership
COVID-19 vaccine currently, but with MSD” he adds. “We look forward to
Laverick says the plan is for continuing to build on this, and seeing
this to be used for any how we can support digitally enabled
vaccine in the future. end-to-end supply chains, and the vision
to track from plant to patient.”
Another important
service is the
eZTracker
solution, which Learn more
uses blockchain-
MSD

PAOLO MIGLIARI
TITLE: EXECUTIVE DIRECTOR
SUPPLY EXCELLENCE
INDUSTRY: PHARMACEUTICALS
LOCATION: ITALY

Paolo joined MSD in 2019 to set up

and lead the Connected Channels
blockchain programme and to drive
MSD’s engagement in the blockchain
sector and PharmaLedger consortium.
Paolo has over 20 years’ experience
in pharmaceutical data analytics. He
combines the use of technology with

EXECUTIVE BIO
a deep knowledge of the pharmaceutical
market and its dynamics acquired
through consulting activities for several
large pharmaceutical companies and
many years in business development
in companies such as Aegate, Cegedim-
Dendrite, IMS Health and Codd & Date.

“EVERYTHING
WE DO IN TERMS
OF DIGITAL
TRANSFORMATION
SHOULD BE
PATIENT-CENTRIC”
PAOLO MIGLIARI
EXECUTIVE DIRECTO
SUPPLY EXCELLENCE,
MSD
MSD

between the industry and healthcare

stakeholders. The project is sponsored by
the pharma industry – EFPIA and the EU
Commission with a total EUR 22 million funding.
Industry collaboration is the key success
factor in the journey to unleash the power
and potential of blockchain technology.
MSD has been championing this challenge
with the creation of a Global Blockchain
Consensus Board. The forum, which has
so far brought together 14 of the biggest
pharmaceutical companies in the world to
facilitate progress in blockchain adoption,
has no cost, is open to all industry members
to join and operates under a legal framework
and anti-trust compliance.
"In terms of the ecosystem we have to
engage in mindful supply chain partnerships,"
says Brut. "For instance, MSD is also
partnering with wholesalers, distribution
partners and clinics in Asia Pacific and
Canada to seek rapid customer integration,
demonstrate the benefits achieved, and
Another key element of MSD's digital meet the transformation agendas of
journey is the use of blockchain technology. governments while leveraging the digital
"Imagine a future where we digitally connect twin and blockchain capabilities.”
to our external partners," Brut says. "We are If we talk about applications on top of
looking at how we can utilise blockchain blockchain-enabled networks, our goal
technology to build an external digital is expand our business case portfolio and
superhighway that will gather and provide the deployment of solutions under major
information, even make decisions based capability areas, such as product traceability
on algorithms built into the blockchain. For and anti-counterfeiting; eLeaflet; inventory
MSD, blockchain is a game-changer." visibility; and auto-order management,
Blockchain is a team effort, Migliari Testing on Importation among other
says, and for this purpose, MSD is part of possibilities at the supply chain domain.
a research and innovation consortium called In clinical trials we explore eRecruitment,
PharmaLedger where the company has eConsent , IoT use in trials and more through
heavily invested to build the collaboration the consortium.
and network with 11 pharmaceutical Geography is equally important, as it
companies and 17 other entities, including can dictate the partnerships, choice of
patient representative organisations, network, with the most useful applications
research, and academic organisations. It is (i.e. anticounterfeiting in emerging markets
a three year expedited co-creation effort and eLeaflet for paperless markets).

technologymagazine.com 227
1891
YEAR FOUNDED

Biopharmaceutical
INDUSTRY

74,000
NUMBER OF EMPLOYEES

$48bn
REVENUE

This can be achieved with technology. to verify the provenance on a unit level and
The objective is to have a foundational report suspicious packs and with that help
stack with a modular architecture, to increase safety in a region challenged by
join existing networks vs creating our counterfeit medicines.
own, depending on geography and In APAC, MSD and Zuellig Pharma
aligned strategies. are co-developing and testing a trusted
Zuellig Pharma supports the physical network to which MSD expect will attract
distribution, warehousing and order more of its Pharma peers. The partnership
fulfilment of MSD products in the Asia with distributors and wholesalers adds
Pacific region, through blockchain-based enormous value to the traceability of
solutions. An example of this is the mobile pharmaceutical products, without the
application used in Hong Kong for MSD’s partnership of Zuellig Pharma or other
Gardasil®9, HPV vaccine. It was created to distributors the final benefit to the
enable healthcare providers and patients customer and patient would be reduced.

228 December 2021

MSD

“WE CALL IT CONNECTED CHANNELS

BECAUSE WE NEED TO BE SURE THAT THE
ECOSYSTEM WE ARE BUILDING, STARTING
FROM THE MANUFACTURER AND ENDING
WITH THE PATIENT, IS CONNECTED”
PAOLO MIGLIARI
EXECUTIVE DIRECTO SUPPLY EXCELLENCE,
MSD

Having a robust, external partner within legal parameters, especially in

network is part of MSD's Connected the case of logistics. All pharmaceutical
Channels programme. "The reason we call it companies should collaborate to be sure
Connected Channels is because we need to that the genuine product will arrive as fast as
be sure that the ecosystem we are building, possible to the patient."
starting from the manufacturer and ending Collaboration will also help to reduce
with the patient, with partners, stakeholders, counterfeit products, another key aim of
pharmacies and doctors in the middle, are the aforementioned PharmaLedger. "Once
all able to be connected with each other" we have all the pharmaceutical companies
Migliari explains. and supply chain partners on board it will
Connecting these different actors must really change our approach and make the
require little effort - it could be via an app on environment easier to use and also more
a smartphone, or a system used to manage secure," Migliari says.
a clinics. "It's so patients and healthcare He hopes the concept will become
practitioners can really take advantage of widely adopted. "The idea is great, and this
what we are building as an added service and digital ecosystem will be of advantage to
can be part of that value creation as well." everybody as the purpose is to be patient-
Migliari says they are ensuring data will be centric. I believe that is an objective of all
correctly managed and secure and will also pharmaceutical companies."
enable patients to take ownership of the MSD’s digital innovation journey is the
data. The architecture must have “privacy by walk of the talk. It started with a good look
design” as its core concept and data must be into its own operations and infrastructure
self-sovereign for the people using it. and in finding the right partners to digitalise
“It's really an environment where all the logistics. Now it continues to evolve towards
partners and stakeholders own their own an outward focus and the creation of a
data and understand how this data is used." common utility network which the industry
Migliari emphasises that it's important for can adopt, and customers and patients can
pharmaceutical companies to collaborate benefit from.
with each other. "Pharmaceutical companies
absolutely must compete, but we also need
to really take advantage of collaboration,

technologymagazine.com 229
RECKITT

Embedding Quality in a
Changing Environment
WRITTEN BY:
MARK JACKSON

PRODUCED BY:
TOM LIVERMORE

230 December 2021

RECKITT

technologymagazine.com 231
RECKITT

232 December 2021

RECKITT

We chat with Valerie Sieurin,

the Senior Vice President Global
Head of Quality at Reckitt,
about how she has transformed
the company’s Quality systems
and Quality culture, as well as
its continuing commitment to
creating a better future for all

I
t is quite a task to implement systemic
cultural change in a multi-billion
company, but that is precisely what
Valerie Sieurin undertook when she
accepted the role of SVP Global Head of
Quality at Reckitt.
Based in Slough, Reckitt is one of the
world leaders in developing hygiene, health
and nutrition products. Its list of world
famous brands is endless including; Air Wick,
Calgon, Cillit Bang, Clearasil, Dettol, Durex,
Enfamil, Finish, Gaviscon, Harpic, Lysol,
Mortein, Mucinex, Nurofen, Nutramigen,
Strepsils, Vanish, Veet, Woolite and more. The
company has a 200-year legacy and currently
generates revenues of more than £14 billion,
from its operations in 60 countries, where it
employs over 43,000 people.
Valerie Sieurin was tasked with
embedding a new culture of Quality
across Reckitt, leading a global team and
building strong internal partnerships to
ensure Quality standards are embedded
throughout the product life cycle,
from marketing to procurement to
manufacturing, and distribution to sales.
“Every day we sell more than 20 million
products across the world,” explains Valerie.
“My role is to design and implement a
Quality strategy to ensure we are providing
everywhere and at every moment products

technologymagazine.com 233
RECKITT

that are safe , trusted and preferred digital transformation in Quality

by our consumers, ” she said. which includes implementing a
Valerie, who has a master’s new AI system for planning and
degree in food science and food 43,000 scheduling quality control testing
Employees
processes from her native France, worldwide in manufacturing, a new cloud
has previously worked for major solution for consumer relations,
companies such as Danone and Cadbury and most recently the launch of an
Schweppes. She has worked in a variety enterprise Quality Management system.
of roles at local, regional and global levels, All of these transformation projects
as well as having lived in three different were made possible thanks to strategic
countries. She has undertaken global partnerships such as with partners,
roles for close to 15 years, placing her in SmartQC and Veeva Systems.
an ideal position to implement a Quality For Valerie however, digitalisation is not
transformation within Reckitt. the end game per se, but a means to drive
“This gives me quite a wide view of forward Reckitt’s purpose. “We see digital
organisations and different markets,” she says. transformation as a way to achieve this
Valerie explains how the journey to the relentless pursuit of a cleaner and healthier
new culture was driven in parallel with a world,” she explains.

234 December 2021

RECKITT

VALERIE SIEURIN
TITLE: SENIOR VICE PRESIDENT,
GLOBAL HEAD OF QUALITY
COMPANY: RECKITT

As a global leader at Reckitt

– a world renowned home of
health, hygiene and nutrition brands
- Valerie Sieurin is responsible for
over 2,000 members of staff working
across Quality worldwide. At Reckitt,
Quality leaders are increasingly seen
as strategic business partners. The
disruptive leader is driving a culture
Initially Valerie with her team identified change across the organisation,
those areas where Reckitt could improve its overseeing end-to-end Quality,
performance in pursuance of its overriding coaching people to bring their best
goals, the technology that could help them and driving consumers advocacy in
accomplish this, and the partners that could the pursuit of excellence.
help drive this technology transformation. “As Valerie Sieurin is an ambassador
a Quality professional, you are always looking for creative solutions and innovation
at what you can improve and combine with in product, processes and Quality
the strengths which you want to maintain. systems. She has initiated a
EXECUTIVE BIO

Continuous improvement is part of the DNA digitisation journey of quality at

of the Quality leader.” she explains. “But, with Reckitt and championed new ideas
my team, we did not want small incremental from everyone to make the Quality
improvement, with the new technologies team even more agile, connected,
available we had the ambition to leapfrog. embedded and predictive.
“We focused on two areas. The first was She is also extremely passionate
consumer relations to move from answering about sustainability & inclusion
complaints to driving advocacy and win across Reckitt and the community.
consumer preference. The second was

technologymagazine.com 235
RECKITT

Embedding Quality in a Changing Environment

“We are here to eliminating repeated failures. Our vision was

protect, heal and to make the organisation more predictive in
order to avoid such errors, and to support this
nurture in the cultural transformation through technology.”
relentless pursuit of a To enable this transformation, Valerie
and her team have built a very strong
cleaner and healthier partnership with the Reckitt IT department.
world. This is what In order to transform its consumer relations,
Reckitt worked closely with its project
drives me every day partners to design a cloud-based system to

in the decisions I enable them to connect everywhere with

consumers, using all media from emails to
take. It means that social media.
“Now our consumers can contact us
we are always looking from any place and at any time,” she
at better solutions” explains. “We can bring insights to the
business to improve our products and
service and delight our consumers, which
VALERIE SIEURIN
SENIOR VICE PRESIDENT, ultimately will drive consumer advocacy
GLOBAL HEAD OF QUALITY, RICKITT and increase love for our brands.”

236 December 2021

RECKITT

The second cultural to connect all of our Quality

transformation concerned Reckitt’s management processes and be
Quality processes and systems. more efficient,” she explains.
The aim was to connect all the 20mn+ The transformation began with
Products sold across
company’s Quality processes the world everyday improving efficiency in Reckitt’s
to increase efficiency and, as a Quality Control laboratories, which
consequence, revenue. Valerie believes that she refers to as a ‘Lean lab Programme and
Quality transformations can directly impact lately renamed as LabEx for Laboratory
a company’s business success: reduce time Excellence’. “We quickly identified that
to market and improve first time right as two implementing lean methodology wasn't
examples. enough, it was a good step to start improving
Previously Reckitt had Quality systems a laboratory, but it wasn't enough,” Valerie
which were not connected with other says. We needed to enhance our programme
systems within the organisation and with technology and that is when the
therefore inefficient. This is why Valerie relationship with SmartQC commenced. The
and her team decided to partner with end game is to have paperless laboratories
Veeva Systems to develop a solution that will be fully integrated to the overall
using the latter’s Quality management business systems. When systems are
platform QualityOne, which Reckitt is connected, this will improve product release
now implementing. “This will enable us times and get products to customers faster.

technologymagazine.com 237
Cloud Applications that Drive Transparency & Trust
Throughout the Product Journey

1000+ Customers • 4500+ Employees • $1.5B+ Revenue • 165+ Countries

Helping companies bring high-quality,

safe, and sustainable products to
market faster without compromising
compliance.

"Agile - Empowering - Strategic"

www.industries.veeva.com
Reckitt Embarks on Quality Cloud “Veeva is an excellent technology partner for us.
They are agile and empower us to focus on all the
Transformation with Veeva right things. They’re driving the strategic thinking
and inspire, and motivate us, to think long-term.”
Why Consumer Goods leader Reckitt
is partnering with Veeva Systems to Partner to Industry, Customers: What Sets Veeva
Apart from Other Vendors
transform its quality processes for
greater operational agility Unlike transactional technology vendors, Veeva
takes a partnership approach to its customers’
Consumer hygiene, health and nutrition leader digital transformation journeys. This includes
Reckitt is partnering with Veeva Systems to realize maintaining deep expertise in industry challenges.
Reckitt’s vision for Quality’s digital transformation.
For example, Veeva employs “a unique team of
By adopting Veeva cloud solutions, Reckitt is strategists who have joined Veeva directly from
establishing a modern technology infrastructure industry; they are the voice of our customers”
that allows people and processes to operate with said Veeva strategy leader Ed Van Siclen. “And
agility and speed, without compromising quality when we get it right -- the collaboration between
and compliance. our product organization, our customers and the
strategy team -- we create magic.”
Reckitt selected Veeva’s QualityOne software to
replace disparate legacy systems and streamline Additionally, Veeva solutions are appreciating
activities, data, and documents into a single source assets that allow customers to keep pace in
of truth. This digital transformation effort improves a rapidly evolving business environment. “As
collaboration throughout the organization, and a cloud-based, SaaS technology provider, we
enables greater transparency and agility. deliver software-at-speed,” Van Siclen said. “We
add features three times a year and become an
“We’re taking the opportunity to reduce appreciating asset for our customers.”
complexity, because that is the enemy of progress
and growth, and simplifying our processes with
this intuitive platform. The system is not only Read More
user-friendly, but its ease of use allowed our team
to re-imagine the process,” said Breda Quinn,
Global Transformation Quality Director at Reckitt. twitter facebook youtube linkedin

[email protected]
RECKITT

Streamlining processes within their decision making within

laboratories leads to greater a more agile supply chain.
efficiency, while improving Generates revenues “Now there are a lot of different
business, and maintaining of more than technologies that are available to
standards to ensure customer £14bn us that we have started piloting
confidence in their brands. Valerie and deploying. SmartQC for
believes that the introduction of these new example, is a digital twin that enables us
technologies and systems will provide the to plan and schedule our testing more
Reckitt teams the access to the data in a efficiently. We are also looking at piloting
digital format that they need to enhance and implementing SmartQA, which will

240 December 2021

RECKITT

digitise quality assurance activities and

ultimately improve product release
times further. In our pharma factories we
have hundreds of test methods for our
products, so it is complex to manage the
lab operation. These new technologies
really enable our people to focus on what is
important, adding value.”
The transformative process is not one
Reckitt could have undertaken on its own.
Valerie places great importance on the role
played by their partners.
When working out which companies
Reckitt should work with, Valerie always
initially asks the question, “what don't we
know?”. Then she identifies where Reckitt
can collaborate with potential partners and
those companies which could join them on
their journey of transformation.
For Valerie the transformative process is
continuous. As she observes “the technology
of today will be obsolete soon,” which she
finds “fascinating.”
Consequently, it is vital that companies
such as Reckitt are choosing the partners
who are innovative, invest in research and
could evolve with them in order to improve
the quality of both their processes and also
their products in order to maintain both
efficiency and customer confidence in their
brands. “This is why we have partnered with
Veeva Systems. This is also why we work with
SmartQC,” she says.
“Now we are able to However, for Valerie improving efficiency
and maintaining brand confidence is only
have our consumers part of a bigger picture. She believes that
contact us from any Reckitt serves a far greater purpose than
would appear on any financial balance sheet.
place and at any time” This is what motivates her.
“The reason why we exist is our purpose,”
she says. “We are here to protect, heal and
VALERIE SIEURIN
SENIOR VICE PRESIDENT, nurture in the relentless pursuit of a cleaner
GLOBAL HEAD OF QUALITY, RICKITT and healthier world. This is what drives me

technologymagazine.com 241
#1 leading digital planning
and scheduling solution
for QC laboratories
Smart-QC is deployed in over 150 labs worldwide and
our solutions are used by 10 of the top 15 largest
companies in the life science industry. Most cResults’
clients have already witnessed massive levels of
improvements within their organizations.

By cResults the maker of Smart-QC, Smart-QA and FDAAWARE

RECKITT

every day in the decisions I take. We huge objectives and we are all working
are always looking at better solutions together on achieving them by 2030,”
to fulfill our purpose.” Operates she says.
As such, Valerie is energised by in Reckitt has targeted reducing
Reckitt’s sustainability initiatives which 60 greenhouse gas (GHG) emissions in its
lie at the heart of both the company’s Countries operations by 65% by 2030, as well as
ethos and its global impact. To achieve using 100% renewable energy and reducing
these the company works closely with local its overall energy usage by 25%. This should
communities to forge a brighter future. lead to a 50% reduction in its product
“We are engaging together with our carbon footprint in the same timescale,
partners with 22 million people through with the ultimate goal of being carbon
programmes, partnerships and campaigns,” neutral by 2040.
she explains. “Our objective is to have a lasting The company has partnered with
impact on people and communities, and also the WWF to preserve and restore 2,100
to deliver the UN’s Sustainable Development kilometres of freshwater across two major
Goals in which we are engaged.” river basins in the Amazon and Ganges. In
These initiatives are also designed to reduce addition, one of its brands, Air Wick, is also
Reckitt’s own carbon footprint. “We have working with WWF to raise awareness of

technologymagazine.com 243
RECKITT

244 December 2021

RECKITT

“This is for the good

of the people, the
1819 consumers, but as
Year Founded

well for the planet”

Manufacturing
Industry
VALERIE SIEURIN
SENIOR VICE PRESIDENT,
43,000 GLOBAL HEAD OF QUALITY, RICKITT
Number of Employees

the importance of nature and how we

£14bn can all do more to protect and restore it.
Revenue
Valerie believes that neither Reckitt’s
culture of Quality transformation nor its
sustainability drive would be possible
without the strong and clear leadership
provided by the CEO, Laxman Narasimhan
and company’s senior management.
“This transformation in Quality is
only possible because of the leaders
across the world that are engaged in this
transformation,” she says. “We are driving
innovation in the areas of hygiene, health
and nutrition, continuing, improving and
working on our sustainability goals in order
to have a positive impact in the world.”
The aim behind the current
transformation of the company’s Quality
processes is to ensure that all of the
disparate parts of Reckitt’s global family
are connected and working together
to achieve its purpose to protect, heal
and nurture in the relentless pursuit of a
cleaner and healthier world. This requires
a state of constant evolution.
“This is for the good of the people, the
consumers, but as well for the planet,”
Valerie says.

technologymagazine.com 245
ADVANCING DIGITAL
TRANSFORMATION
DURING COVID WRITTEN BY: PRODUCED BY:
LEILA HAWKINS MIKE SADR

246 December 2021

NOVANT HEALTH

technologymagazine.com 247
NOVANT HEALTH

Onyeka Nchege, CIO at Novant Health,

tells us about the importance of the
digital ecosystem to be able to innovate
and reach more people with their care

O
nyeka Nchege joined
Novant Health, a not-for-
profit integrated system
operating in North Carolina,
South Carolina, and Georgia,
as Chief Information Officer in the middle
of the COVID-19 pandemic. Aside from the
typical challenges many health systems
were experiencing, Nchege explains that
it changed the ability of going to markets
and engaging with stakeholders. "I always
want to be able to shake hands or do elbow
bumps because that's how you build trust.
Now I'm having to do that through Zoom,
so I have to be very intentional and attentive
to show that not only have I done this before
but to make sure people understand that
I understand what they're talking about."
The pandemic also caused Novant Health
to accelerate its digital strategy. "Like most
organisations, we saw a tremendous shift in
our adoption of telehealth by consumers and
providers, so they learned new tools in real
time to empower care delivery. In just a matter
of weeks, digital health adoption advanced
years into the future," he says.
Nchege adds that to sustain the pace of
new advances in technology, healthcare
organisations must continue to innovate.
"Let's not wait until there's another catalyst
that forces us to do something and start
to think innovatively. At Novant Health,
we were already deploying telehealth
in our environment, so we moved it
up the timeline to get it done."

248 December 2021

technologymagazine.com 249
Reinvent the patient
intake experience with
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NOVANT HEALTH

Novant Health was formed July 1,

“BY CREATING A 1997 by the merger of Carolina Medicorp

STABLE PLATFORM of Winston-Salem, North Carolina and

Presbyterian Health Services of Charlotte,
BY PARTNERING North Carolina. The organisation’s mission
is "to improve the health of communities,
WITH TOP one person at a time.” This is also the main
driver of the digital strategy. "We are laser-
PERFORMING focused on developing and enhancing the
PARTNERS, WE'RE capabilities that are needed to thrive in this
changing healthcare ecosystem," Nchege
ABLE TO TAKE RISKS says. "We have to constantly be thinking
about what we can do to ensure that we are
WITH LESS PROVEN making a difference."

PARTNERS AND Nchege explains they focus on four

outcomes: “Increasing access to care, ensuring
TRULY INNOVATE” there is access everywhere and anywhere,
continuing to push the continuum of care and
enhancing its quality, ensuring we have world
ONYEKA NCHEGE
SENIOR VICE PRESIDENT AND CIO,
class recruitment and retention, and constantly
NOVANT HEALTH pushing the envelope."

technologymagazine.com 251
NOVANT HEALTH

Novant Health: advancing digital transformation

during Covid

The latter point refers to Novant Health's Throughout the pandemic, Novant Health
ecosystem of partners. These include has been developing digital healthcare
startups, corporate partners, researchers, solutions to reach more people in underserved
technology vendors, and incubators. "With areas. These include video visits for patients
each one of these there are students. We to connect with their providers, interactive
need to make sure that we continue to push devices that patients themselves can use to
the up-and-coming students today who report information back to their healthcare
will become healthcare professionals in the professionals, and non-sequential e-visits.
future," he says. "You have to educate people Through tele ICU, the critical care staff can
on what we mean by digital transformation," also monitor the sickest of patients at one of
Nchege adds. "To ensure it's successful, Novant Health's large multi-specialty facilities
and is adopted, you must establish a new using critical monitoring devices.
perspective that drives meaningful change, Another innovation has been deploying
and it begins with education.” drones to deliver personal protective
"Next you start to establish success criteria equipment (PPE) to team members at Novant
and make sure you have the right people Health facilities. "When the pandemic first
in the right seats because not everyone started, we realised very quickly that people
is necessarily geared towards future may not be able to get to us for the care
technologies. Then you need to ensure you they needed. We've been able to effectively
have the right technology partners to carry manage PPE delivery, even with short supply
out a digital transformation successfully. The by utilising drone technology to deliver critical
last part is execution." supplies to staff."

252 December 2021

NOVANT HEALTH

ONYEKA NCHEGE “WE HAVE TO

TITLE: SENIOR VICE PRESIDENT AND CIO CONSTANTLY BE
INDUSTRY: HEALTHCARE
LOCATION: WINSTON-SALEM,
THINKING ABOUT
NORTH CAROLINA WHAT WE CAN DO
Onyeka Nchege is senior
vice president and chief
TO ENSURE THAT
information officer (CIO) for Novant WE ARE MAKING A
Health. He has a wealth of experience
in implementing technology DIFFERENCE”
strategy and driving digital business
transformation within various ONYEKA NCHEGE
global organisations. Most recently, SENIOR VICE PRESIDENT AND CIO,
NOVANT HEALTH
Onyeka served as the CIO for Toyota
Industries Commercial Finance,
where he led a transformative
EXECUTIVE BIO

journey, guiding the organisation

through strategic partnerships and
the establishment of an innovative
and more collaborative culture.
Onyeka is deeply committed to
exploring the ever-expanding role
that technology plays in healthcare
evolution.
“MAKING SURE THAT
EVERYONE WHO
NEEDS IT GETS
NOT JUST ACCESS
TO CARE, BUT
REMARKABLE CARE.
THAT'S THE NOVANT
Novant Health also deploys Nuance,
HEALTH WAY”
a deep-learning-based voice recognition tool
used in 77% of U.S. hospitals. The company ONYEKA NCHEGE
SENIOR VICE PRESIDENT AND CIO,
was acquired by Microsoft in April 2021 and NOVANT HEALTH
has several products aimed at clinicians.
"At its heart, Nuance is a voice recognition As an organisation, Novant Health needed
company," Nchege says. "We used them a fast, reliable application that provided
initially as a voice to text transcription users a secure way to sign documents
service to assist with documentation. and agreements. DocuSign was suggested
That relationship grew to include mobile by team members who had witnessed
documentation services with Dragon the transformation DocuSign made for
Medical and radiology documentation. other organisations. The relationship with
They are an organisation that has been DocuSign has proven to be advantageous in
a tremendous partner to us in helping us that their partnership helped Novant Health
move forward and provide the capabilities identify overlooked areas where efficiencies
that we need within our environment." could be implemented.

technologymagazine.com 255
256 December 2021
NOVANT HEALTH

DocuSign is an easy-to-use digital Another very important tool is Hyland,

transaction platform which allows users a content management system that stores
to send, sign, and manage legally binding and manages scanned documents loaded
documents securely in the cloud. There in the electronic medical health records
are many benefits to this partnership. system. "Hyland is the industry leader in
The DocuSign team quickly responds to document and content management, so it
team member questions, and they have was a no-brainer that we would absolutely
helped us become more innovative with go with them. This is crucial to us because
processes that will address the current it allows us to pull up the relevant
needs of Novant Health. The utilisation documents with ease to deliver timely
of DocuSign has also been beneficial for patient care at all times," Nchege says.
our growing number of team members "By having a strong partner ecosystem,
working from home. To add, this we're able to deliver a consistent
application offers a great alternative for experience for all our users," Nchege
patients to sign documents without going adds. "By creating a stable platform and
into an office, which potentially lessens partnering with top performing partners,
the exposure of COVID and other viruses. we're able to take risks with less proven
Novant Health is continuing to evaluate partners and truly innovate. Having experts
the application’s use in various areas like Nuance and Hyland allows us to
across the organisation. The partnership be able to give a chance to startups
between Novant Health and DocuSign has that others may not necessarily give
been remarkable. a chance to.

technologymagazine.com 257
258 December 2021
NOVANT HEALTH

“LET'S NOT WAIT

UNTIL THERE'S
ANOTHER
CATALYST THAT
FORCES US TO DO
SOMETHING AND
START TO THINK
INNOVATIVELY”
ONYEKA NCHEGE
SENIOR VICE PRESIDENT AND CIO,
NOVANT HEALTH

"I also believe that by building a strong

partner ecosystem, we can establish
ourselves as a differentiator in our field. We
have access to cutting edge technology that
comes out of the substantial investment
our partners pour into R&D that we wouldn’t
otherwise be able to do with some of
our other startup partners. I see that as
a win-win."
For the next few years, Novant Health
wants to continue investing in its ecosystem.
"We are all about patients and providing
remarkable service," Nchege says. "Increased
access to care when and where needed,
making sure that we as an organisation
continue to push the needle when it comes
to enhanced quality of care across the
continuum, and making sure that everyone
who needs it gets not just access to care
but remarkable care. That's the Novant
Health way."

technologymagazine.com 259
CAREEM

260 December 2021

CAREEM

Digitally Transforming
the Middle East
WRITTEN BY:
CATHERINE GRAY

PRODUCED BY:
BEN MALTBY

technologymagazine.com 261
CAREEM

262 December 2021

CAREEM

Super App service, Careem,

are expanding its operations to
support the digital transformation
of the Middle East region

C
areem, the Middle East’s most
popular multi-service platform
service, has developed massively
since its founding in July 2012. Now, the
company operates in over 100 cities across
13 countries. Aside from its well-known ride
hailing services, Careem offers food delivery,
grocery shopping, bike sharing, B2B logistics,
and other services.
The company is dedicated to supporting
the digital transformation of the Middle
East region and will achieve this through the
expansion of its Super App.
Qasim Ahmed, Head of IT Infrastructure
at Careem, discussed the company’s
goal to boost digitalisation in their region:
“Careem started close to 9 years ago with
a very simple vision, to simplify the lives
of millions of people in our region. Our
reasoning behind this was we realised
the region was slightly behind in terms of
digital transformation and we saw a huge
2012 opportunity to fill that gap.”
Year Founded
By filling this gap, Careem believes
Ride-hailing it will improve the lives of millions and
build a lasting organisation that inspires.
Industry
As Careem expands, the company hopes
5,000 it “can help the region leapfrog into digital
Number of Employees transformation.”
A large part of achieving this vision
involves hiring the right talent, Ahmed
explained. Careem needs to “make sure
the teams are empowered, and make sure
colleagues are very much aligned with

technologymagazine.com 263
CAREEM

the cultural values, vision, and mission of One large part of the challenge Careem
the business...Day in and day out you have faces as a start-up is finding the right people
to do a lot of hard work. Things don’t get to realise its mission. We love what we do and
built overnight, just the way Rome wasn't our aim is to work with owners who have the
built overnight, but to be successful there same drive and passion to create impact and
needs to be a lot of teamwork and team make a difference.
contribution,” he continued. He said: “When you look for talent in the
Middle East region, many people come
Navigating the challenges with a lot of diverse experience and skillsets.
of the start-up world But one challenge is people aren’t sure
As a still relatively new company, Careem how to work in a start-up culture. One has
has had to navigate the start-up world and to be passionate, excited and have a bit
face the challenges that come of craziness as well to work in a
along with it in order to become startup. That's where I think the
as successful as they are today. challenge comes, the crazy speed
“We are called one of the Uber acquired that a start-up runs in is something
Careem for
biggest tech start-ups in the which, which people in the region
region,” said Ahmed. USD$3.1bn weren’t very familiar with.”

264 December 2021

CAREEM

QASIM AHMED
TITLE: HEAD OF IT INFRASTRUCTURE
COMPANY: CAREEM

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“Careem started
around 9 years ago
with a very simple
vision, to simplify
the lives of millions
of people in our
EXECUTIVE BIO

region”
QASIM AHMED
HEAD OF IT INFRASTRUCTURE,
CAREEM
CAREEM

Despite the challenges the company

faced, Careem has been able to expand and
“There are
build a team dedicated to the growth and
development of the company.
many exciting
Lending itself to the success of the opportunities and
company is Uber’s acquisition of Careem in
2020. The acquisition led to its expansion areas of growth
and Ahmed said it was “very exciting for
the company and we can’t wait to soar to
where Careem
new heights.” is working”
“Being acquired by Uber will, in fact, help
us realise our mission further. We now have
QASIM AHMED
the expertise and can join forces together HEAD OF IT INFRASTRUCTURE,
to make a bigger impact and add more CAREEM
value to the region and to our customers,”
Ahmed added.

Digitally transforming the region

through the Careem platform
Driven by its goal to digitally transform the
region, Careem is developing its SuperApp
to support its customers in the region. Not
only do Careem want to support people
when looking for a taxi, food delivery, or
grocery shopping, but they also want to
support other start-ups and organisations in
the region thereby helping the region grow
even further.
Ahmed explained: “What we want for
our millions of existing customers is for the
Careem SuperApp to be their go-to place,
a one-stop shop for all the services that
Careem offers at the moment. We have a
huge focus to help the other start-ups and
other organisations in our region which lack
technology platforms.
“We want to help them quickly reach their
customer base and have their products and
services available to them. To help them
with this, they can use our platform to offer
goods and services while targeting their
customers,” he continued.
As a start-up itself, Careem understands

266 December 2021

CAREEM

Driving digital transformation

in the Middle East

the issues and challenges new companies

face. He said: “Especially in the start-up
world you do have a vision but there may not
be a clear path to get there. You have to deal
with a lot of uncertainty.”
This is why the company is keen to support
others in the region and as a result, accelerate
the digital transformation of the Middle East.
Looking at its own digital strategy and
development, Careem has had to navigate
its own uncertainty, especially when
adopting new technologies and processes.
This is particularly significant for start-ups as
processes need revising more regularly to
ensure best practices.
Having developed an efficient formula
for this in its operations, Ahmed explained
“When Careem builds digital processes we
make sure it is sustainable, efficient and
effective for the business which enables us
to grow rather than slow down.”

technologymagazine.com 267
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CAREEM

“There’s a lot of
excitement at
Careem and a
lot of madness
“For us, it was imperative to offer that
kind of great customer experience, hence

and speed” having a contact centre and customer care

was an essential part of our growth that
helped us to stay relevant to our customers.
QASIM AHMED It helped us understand their concerns and
HEAD OF IT INFRASTRUCTURE,
CAREEM make sure that these things are cascaded
down to our engineering and product
Partnerships for improved teams so that our products and services are
growth and development aligned with our customers,” he continued.
Although Careem has been successful By helping Careem build and deliver
with its development and expansion, it the customer service it wanted, Genesys
has achieved this with the help of its has helped the company improve its
partners that provide services to boost operations based on the wants and needs
company areas. of its customers.
Recognising the need for the company To support its onboarding process,
to understand its customer base more Careem sought a partnership with identity
effectively, Careem partnered with provider Okta.
Genesys to streamline its customer “Our partnership with Okta
service operations. resulted in a better onboarding
“In our region, people like to experience, streamlined processes
Careem offers free
have interactive discussions,” Wi-Fi in all UAE
and quick and agile integration
explained Ahmed. Careem cars with any third-party systems.”

technologymagazine.com 269
CAREEM

Careem
operates in
over

100+
cities across

14+
countries

270 December 2021

CAREEM

Adopting scalable and reliable He explained: “We are a company that

technology for success was born in the cloud and we have a team
With this expansion comes the introduction of who is quite passionate about technology.
new technologies. As Head of IT Infrastructure However, we don't limit ourselves to a
Ahmed understands the scope of technology certain technology stack, whether that's
that can support Careem with its growth. open-source or whether that's existing
Keen not to choose ones not aligned cloud providers.”
with the company’s mission and goal, He added: “What we look for in the
Ahmed explained how Careem is adaptive technology is its scalability, reliability and
to avoid limiting itself to what the company its ability to realise Careem’s vision. That's
can achieve. normally the kind of rationale which we use
when looking to adopt new technologies.”

Developing the SuperApp to

improve the lives of millions
Looking to the future, Careem is focused on
developing and perfecting its SuperApp.
“We want it to be the SuperApp of the
region,” said Ahmed. Once fully developed,
Careem’s SuperApp will act as the go-to
place for many people looking for products
and services in the region.
The development of this SuperApp
supports the company’s mission to simplify
and digitally transform the lives of people in
the Middle East.
Adding to this, Careem is also expanding its
mobility services and food delivery services.
“I think COVID made everybody realise
that delivery services are a very integral part
“We are a company of the system. That's where we have a lot

born in the cloud

of focus and emphasis to expand on food
delivery. We are also growing in the domain
and we have a of payments.
Impassioned by the company's planned
team that is quite expansion, Ahmed said: “There are quite

passionate about a lot of exciting opportunities and a lot of

exciting areas of growth where Careem
technology” is working.”

QASIM AHMED
HEAD OF IT INFRASTRUCTURE,
CAREEM

technologymagazine.com 271
272 December 2021
ORANGE

ENERGY
EFFICIENCY AND
CO2 CHALLENGES
ON THE ROAD TO
NET ZERO
WRITTEN BY:
HARRY
MENEAR

PRODUCED BY:
MARK
CAWSTON

technologymagazine.com 273
ORANGE

Hervé Suquet, VP Orange’s Energy

Group, talks energy efficiency, and
how to better serve communities while
ensuring the road to Net Zero Carbon

A
s the COVID-19 pandemic wears on,
and digital transformation continues
to affect both emerging and mature
markets, the role of the telecom operator has
never been more pivotal to the continued
operation of the modern world. At the same
time, the seriousness of the climate crisis has
never been felt more strongly, as large parts
of the planet struggle with rising temperatures
and extreme weather.
For telecom operators, the line to walk
between underpinning the fabric of the
communications age and drawing down on
CO2 emissions has never been narrower. At
Orange, finding the right way forward lies with
Mr Hervé Suquet, the group’s VP of Energy.
“I'm in charge of coordinating and delivering
the objectives of Orange in terms of energy
efficiency. Here at Orange, energy efficiency is
understood in two ways: its cost efficiency and
its environmental impact, which is measured
in terms of CO2 output,” explains Suquet. “My
role sits in the middle of those two metrics,
between the finance team and the corporate
social responsibility team. We have a joint
objective to be more efficient in our energy
usage across the whole Orange group.”
Delivering both increased energy
efficiencies and dramatic CO2 reductions
is a challenging prospect, not least thanks
to the sheer scale of Orange’s operations.
Orange is the world’s eighth-largest telecom
brand, with subsidiaries operating across 26
countries, and more than 142,000 employees.

274 December 2021

Example of
an image caption

technologymagazine.com 275
ORANGE

Energy efficient solutions to hit

Net Zero by 2040

Across the entire group, Orange served 259

million customers last year, invested $5.4bn
“The Engage 2025
into its networks, and has already launched roadmap will allow
5G services in Romania, Poland, Spain,
France, Luxembourg, and Slovakia. Tackling us to play our part in
the company’s ambitious Environmental,
Social and Governance goals across
saving the climate”
the entire organisation is no mean feat.
HERVÉ SUQUET
However, Suquet maintains that “it’s quite VP, ENERGY GROUP
simple in principle,” although he admits it’s ORANGE
“sometimes challenging in terms of day-to-
day implementation.” Orange has committed to reducing its
He continues: “Orange has made the CO2 emissions by 30% compared to 2015,
commitment to acting as a trusted partner, and to use 50% renewable energy across
to give everyone the key to a responsible its entire organisation by 2025. The group’s
digital world. As such, we are very much current renewable energy mix sits at
concerned with our responsibility to the around 31%.
world, especially our responsibility to Suquet explains that achieving these
reduce CO2 emissions, as well as our overall milestones is “a key step towards our long
environmental impact.” To meet these goals, term goal of achieving net zero carbon
Orange’s approach to energy is a critical emissions across the whole Orange group
piece of the puzzle, as laid out in the group’s by 2040, 10 years ahead of the objectives
Engage 2025 strategic plan. set by the rest of the telecom sector.”

276 December 2021

ORANGE

HERVE SUQUET Capex stable, and a stable Opex/Revenue

TITLE: VP, ENERGY GROUP ratio, and design and implement major
LOCATION: transformation program as IDEAL (Include
Digital in Every African’s Life) and TREE
Hervé Suquet has taken the (Toward Responsible Energy Efficiency).
challenge to drive Orange Group Previously he has lengthy experience
EXECUTIVE BIO

Energy strategy since end of 2020, under in Telecom and Information System
a dual goal to master cost evolution international assignment, including leading
while reaching Orange target to be net Orange Network & IT Transformation
zero carbon by 2040. program, and COO of Mobinil (Egypt).
Previously, he was CTIO of Orange Hervé Suquet is a graduated Engineer
Middle East & Africa, where he drove a from ECOLE POLYTECHNIQUE (Paris –
strategy enabling Orange MEA to sustain 1988), and has a Msc in Telecoms, TELECOM
a 6% revenue growth while keeping the PARISTECH (Paris – 1990).

technologymagazine.com 277
REDEFINING
POWER
SOLUTIONS
LEADING
REINVENTING
T-ESCO
TELECOM
INFRASTRUCTURE GLOBALLY

iptpowertech.com
IPT Powertech: expertise in conceptualizing, designing,
manufacturing, integrating innovative
Accelerating site solutions, and operating networks on
Sustainability for the a full OPEX model. By implementing a
complete energy and site infrastructure
Telecom Industry solution and service, IPT was able
to capitalize on solar energy and
maximize utilization of the grid, which
IPT Powertech Group is a leading full- lead to reducing the overall diesel
fledged energy systems integrator, consumption of the sites by 84%. The
and complete energy-efficient solutions ESCO program made the current green
provider; offering the largest portfolio energy ratio of the sites be 46%
of customized telecom hybrid solutions (Renewable Energy vs. Total Energy).
worldwide with advanced inhouse
developments and manufacturing As the right partners for aligning
capabilities. technological progress with exemplary
environmental conduct, IPT Powertech
The group stands out as a unique supports Orange’s vision by bringing in
telecom infrastructure solutions provider its expertise in sustainable innovation
that combines telecom services expertise for the telecom sector.
with managed services proficiencies
and leads the Middle East, Africa, and
Southeast Asia with more than 4,000 Power experts with the largest
experts on board. portfolio of telecom hybrid
solutions
IPT Powertech Group developed to
become the largest T-ESCO globally
through the unique model of coupling A proven track record in radio-
innovation in energy savings solutions sites managed services
along with telecom infrastructure
services expertise.
Largest ESCO with more
As the leading ESCO provider, IPT than 10,300 sites
Powertech is proud to be a strategic
partner for Orange in working towards
ensuring a sustainable Telecom sector.
The partnership is longstanding and Learn more
successful with significant results in
terms of efficiency and savings.

In alignment with Orange’s Engage

2025 strategic plan, IPT
Powertech provided
its ESCO

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ORANGE

Orange’s sustainability commitment is

endorsed by the SBTi – the Science Based
Targets initiative – which Suquet stresses “is
very important to us. This roadmap will allow
us to play our part in saving the climate.”

Driving sustainable development

goals in rural communities
In order to drive real, meaningful change
across both its own organisation and the
markets in which it operates, Orange
is engaging wholeheartedly with the
Sustainable Development Goals (SDGs)
laid out by the United Nations. In order to
support a better, cleaner, more inclusive
world, the UN has identified 17 SDG objectives,
which range from reducing emissions to
promoting diversity and inclusion. “We've
identified 6 areas that resonate deeply with our
purpose and strategy as an organisation,” says
Suquet. “These are key areas where we can
make the most positive contribution and there
are definitive actions we're taking to support
the individual goals of inclusion, connectivity,
and climate.”
In order to reduce inequalities in terms
of access to knowledge and resources,
Orange is working tirelessly to share its digital
knowledge and experience with digital conspire to drive the company towards
tools across developing markets. “We are achieving its 2040 Net Zero target. “One is
supporting education, especially for women. energy efficiency, in terms of reaching net zero
We are working hard to provide connectivity carbon emissions, not only across Scope 1
to the un-connected by working to broaden and Scope 2, but also across our Scope 3
the geographical coverage of our network, emissions. We're promoting the recycling
deploying low cost access connectivity, both and reuse of materials in order to promote
in terms of direct connectivity cost and also a greener environment,” Suquet explains.
in terms of affordable 4G onset connectivity,” One way in which Orange is driving energy
says Suquet. efficiency is through the use of cutting-edge
technologies like artificial intelligence (AI)
Efficiency and technology fighting the and data analytics. The group is deploying
climate crisis an AI-powered analytics and monitoring
Orange’s commitment to combating the tool called Energy Big Data across its
climate crisis takes several forms, all of which networks. This tool, Suquet explains, “allows

280 December 2021

ORANGE

us to understand how energy is being used specific steps towards increasing the energy
throughout our networks, and to cross- efficiency of our 5G network,” Suquet explains.
reference if the energy usage is normal, “Thanks to the commitment and passion of
abnormal, or to be improved, so we can our team for energy efficiency from day one,
take action.” it is now standard practice that all Orange 5G
5G networks – which Orange is continuing equipment has energy saving features built
to roll out at speed – are another piece of the in from day one. Thanks to these measures,
puzzle. When commercial 5G deployments transmitting one gigabyte of data on 5G is
started to hit the market in 2019, concerns much, much more efficient than what can be
were raised over how higher data capacities, achieved today on a 4G
more cell sites, and larger antennas would or 3G network.”
affect energy consumption. “5G is very He adds that “Another commitment we're
important for us – as it is for the whole making as part of Engage 2025 is to have 100%
telecom sector. Since the beginning of our Orange branded products – in particular
5G journey, however, Orange has taken routers – to have an eco-design approach.”

technologymagazine.com 281
ORANGE

Orange and the SDG

Orange is engaging heavily with six of
the UN’s 17 SDG goals, targeting the
areas where the group can make the most
impact in a way that aligns with its expertise
and ethos.

SDG 9: Industry innovation and infrastructure

SDG 10: Reduced inequalities
SDG 12: Responsible consumption
and production
SDG 13: Climate action
SDG 16: Peace, justice, and strong institutions
SDG 17: Partnerships for the goals

282 December 2021

“Orange has made the
commitment to acting as a trusted
partner, to give everyone the key to
a responsible digital world”
HERVÉ SUQUET
VP, ENERGY GROUP
ORANGE

technologymagazine.com 283
ORANGE

Combating climate change together supply chain is so essential, explains Suquet,

For an organisation with the scale of that it’s fundamentally changing the ways
Orange, the battle against climate change in which Orange approaches its partner
can’t happen alone or in a vacuum. relationships. “In the past, we would sign
“As a responsible actor within the contracts with our partners based only on cost
telecommunications sector and beyond, and technical results. More and more, we are
we are committed to reducing our Scope 1, also engaging with partners based on metrics
Scope 2, and Scope 3 emissions. As of today, like energy efficiency,” he says. “As of today, in
most of the focus has been on Scope 1 and any major outsourcing decision, we consider
Scope 2, but the next step is to really focus on energy and environmental impact, and we
Scope 3, because carbon generation largely expect it to become even more of a key driver
occurs in this area,” says Suquet, adding in our decision-making process going forward.”
that “We expect our whole ecosystem to
work together with us to achieve our SBTi A better future
targets.” Working closely with its entire partner “Energy cost increases and energy usage
ecosystem will, Suquet continues, be key to increases are neither innovative nor
Orange’s goals of cutting Scope 3 emissions. sustainable,” reflects Suquet. “If we don't
Driving down CO2 emissions across its entire take the necessary steps, energy usage

284 December 2021

ORANGE

across our network is going to be directly of 5G and network traffic continue. “Once
proportional to network traffic – and we know this has been achieved, we will also be able
which way the amount of traffic is trending. to reduce the amount of CO2 generated by
We have to take action.” our operations thanks to the right portfolio
With this challenge in mind, Orange is of energy sources,” he adds. “In the future,
leveraging both its external ecosystem of we will continue to reinforce our capacity
partners, and its vast reserves of internal to master energy efficiency and usage. One
expertise in order to hit the group’s ambitious key challenge we face is ensuring that each
climate goals. “This must be done, and the business unit across all the countries where
good news is that it can be done thanks to we operate our networks has the ability to
company transversal action – combining correctly forecast their energy needs, so
the efforts and expertise of finance, network, as to drive the group's action plan towards
corporate social responsibility teams and becoming more efficient, towards sourcing
more,” Suquet explains. By leveraging the energy more efficiently, towards reducing
full range of available skills and labour from cost, and shrinking our CO2 impact.”
across the Orange group, he is confident that
Orange can achieve the stabilisation of its
energy usage, even as trends like the growth

technologymagazine.com 285
HARMONISING
THE REAL AND
VIRTUAL WORLDS
WRITTEN BY: PRODUCED BY:
SCOTT BIRCH BEN MALTBY

286 December 2021

DASSAULT SYSTÈMES

technologymagazine.com 287
DASSAULT SYSTEMS

288 December 2021

DASSAULT SYSTÈMES

Leading executives from Dassault

Systèmes EuroNorth on using virtual
universes to imagine sustainable
innovations to harmonise product,
nature and life

M
aking the world a better place. That’s
something we can all aspire to, but
also an aim that drives and inspires
Dassault Systèmes – the 3DEXPERIENCE
company that creates virtual universes
to model, simulate and evaluate designs,
actions and impacts. Put simply, this
software allows users to experiment – safe
in the knowledge that trial and error leads to
better outcomes.
“We are a 3D experience company,
and we consider ourselves to be a real
catalyst for human progress,” says John
Kitchingman, Managing Director, EuroNorth
for Dassault Systèmes.
“We provide businesses and people with
collaborative 3D experience environments
to enable sustainable innovations. Our
customers have pushed the boundaries of
innovation and we do that with over 290,000
customers across 140 different countries.”
Kitchingman says that the COVID-19
pandemic has also accelerated the adoption
of virtual design, with teams of people now
able to collaborate in ways that are simply
not possible with physical prototyping.
The good news is, it’s not just
manufacturing giants that are benefitting
from Dassault Systèmes’ technology – SMEs
and individuals are all reaping the rewards
of virtual twins. The company was originally
part of Dassault Aviation until emerging as its
own entity 40 years ago, so it’s not surprising
to hear that that aerospace sector was one
of the early adopters.

technologymagazine.com 289
DASSAULT SYSTÈMES

Dassault Systèmes: Harmonising the

real and virtual worlds

“The Boeing 777 programme was the

first real virtual twin of an entire product
life cycle process – not just the design but
the entire product development process,”
says Kitchingman. “We now see many other
adopters, including the life sciences industry,
the FMCG industry, and industrial equipment.”
Kitchingman mentions various use cases in
life sciences, boosted by Dassault Systèmes’
acquisition of Medidata in 2019 which enables
companies to create virtual clinical trials. He
also cites the Living Heart project at Great “It's all about enabling decisions to be
Ormond Street (a renowned children’s hospital made earlier – increasing quality, reducing
in London) which is allowing cardiovascular waste and replication of processes,” says
researchers to explore treatments. Then there Kitchingman. “In many companies, simulation
is Interstellar Lab, which is building modules processing in the past and present has been
for sustainable living on Earth and in space. about validating what design has already
Dassault Systèmes provides a centralised done. Now the finished design moves into
system which fosters sustainability practices, the simulation department process to prove
allowing clients to take this into their supply out those ‘what if?’ design questions. The
chains, working to the same process methods, platform enables far swifter interaction across
and making decisions earlier in the product the business. All of our 20,000 people use our
development process. technology every day.

290 December 2021

DASSAULT SYSTÈMES

JOHN KITCHINGMAN
TITLE: MANAGING DIRECTOR,
EURONORTH
INDUSTRY: SOFTWARE SOLUTIONS
AND SERVICES
LOCATION: UNITED KINGDOM

John Kitchingman is Managing

Director of the Northern European
region. John joined Dassault Systèmes in
early 2018, following a successful 15-year
career at IBM where he held senior roles
covering the Oil & Gas, Automotive,
Aerospace & Defence, Electronics
and Manufacturing industries. Most
recently he was Global Sales Leader for
Automotive and Aerospace & Defence,
responsible for multi-billion dollars of
business across IBM globally, defining
and driving a programme that returned
these industries to sustainable growth.
Beyond John’s long and substantial
credentials working in business
transformation enabled by technology
around the world, he has
dedicated energy
to a number of
causes close to his
heart. He is Chair
of the Marie Curie

“The next industrial Development

Board in the West
revolution is not just Midlands, and also
EXECUTIVE BIO

recently supported
about digitising data – Warwickshire’s 2017
it is about virtualising Employability Charter
for technology and
the entire process” new skills into
education.
JOHN KITCHINGMAN
MANAGING DIRECTOR, EURONORTH
DASSAULT SYSTÈMES
ADVERT
DIAMO
PLATI
SPREAD
OND OR
INUM
DASSAULT SYSTÈMES

ALAN PRIOR
TITLE: VP OF INDUSTRY SOLUTIONS,
EURONORTH
INDUSTRY: SOFTWARE SOLUTIONS
AND SERVICES
LOCATION: UNITED KINGDOM

Alan Prior leads the Industry

Consulting organisation,
supporting all the sales engagement
teams for Dassault Systèmes in
the EuroNorth region. In a 35-year
career, Alan has held a number of
senior positions in technical support,
technical sales and major account
management. He was UK General
Manager of the Abaqus company,
which was acquired by Dassault
Systèmes in 2005 to form the
SIMULIA brand, in which he then led
the worldwide centre of excellence.
Alan obtained a BSc in Mechanical
Engineering, followed by a PhD in
Impact Dynamics. He is a Chartered
Engineer and a Fellow
of the Institution
of Mechanical
Engineers. 3DEXPERIENCE
R2021X

“The next industrial revolution, industry

4.0, for us is not just about digitising data – it
EXECUTIVE BIO

is about virtualising the entire process within

which our clients work and want to work.
“Virtual twins” is a process, is the method,
and the technology that enables companies
of all sizes to access this capability. As we
recover from COVID, a lot of our small to
medium-sized clients who may in the past
have had different bespoke solutions for
design, for analytics, for manufacturing, are
starting to really adopt a platform approach.”
DASSAULT SYSTÈMES

“So it's not just about

saving time. You could
be saving material, you
could be saving cost,
you could be getting
fundamentally a better
product”
ALAN PRIOR
VP OF INDUSTRY SOLUTIONS, EURONORTH
DASSAULT SYSTÈMES

says Alan Prior, VP of Industry Solutions

at Dassault Systèmes. “Ultimately, to get
better products and services.”
“Essentially we have one source of truth,
one source of data. All the stakeholders – the
designers, engineers, analysts, marketing –
collaborate on that same set of data in that
one environment. However, they each see
that data through the lens of their own role.”
Prior says while time reductions are
significant, there is greater value to be achieved.
“We can see opportunities for clients
to use this technology in so many ways: to
switch to more sustainable materials, for
example,” he says. “We can see opportunities
for clients to build in better recycling
Better products capability or improved production methods
The 3DEXPERIENCE platform approach before they get to full-scale prototype
has many obvious benefits for businesses, production. So it's not just about saving time.
allowing previously siloed stages and You could be saving material, you could
departments to work together – fine- be saving cost, and you could be getting a
tuning designs, and optimising in a way that fundamentally superior product.”
previously would have been prohibitively Prior goes on to say he believes there
expensive and time consuming. is market pressure on manufacturers to
“The 3DEXPERIENCE is about freeing respond to demands from consumers –
up collaborative communication and particularly when it comes to reducing
enabling people to innovate faster, to packaging, reducing waste, and using more
explore more, to be more effective,” environmentally friendly materials.

technologymagazine.com 295
DASSAULT SYSTÈMES

“Sustainability is about Although automotive and aviation were

early adopters of the technology, Prior
people, about product, says what is “great about this job” is the
and innovation and is opportunity to work with such a diverse
range of clients across multiple industries
also about the business with significant impact on our world – from
models of the companies nuclear power stations to shampoo bottles,
electric cars to semiconductors.
we work with”
Built for innovation
SEVERINE TROUILLET Prior also points out that the
EDUCATION AND PUBLIC SECTOR DIRECTOR, 3DEXPERIENCE, while it can improve
EURONORTH,
DASSAULT SYSTÈMES
processes and maximise efficiencies, does
not replace human creativity and ideas,
and that having a diverse team of creative
thinkers is essential.

296 December 2021

SEVERINE TROUILLET
TITLE: EDUCATION AND PUBLIC SECTOR
DIRECTOR, EURONORTH
INDUSTRY: SOFTWARE SOLUTIONS
AND SERVICES
LOCATION: UNITED KINGDOM

Séverine is the Public Sector &

Education Director at Dassault
Systèmes, Northern Europe, where she
leads their external engagement with
public and education value networks.
Severine focuses on key challenges
related to business sustainability and the
workforce of the future to demonstrate
the role of virtual technology as a
key transformation enabler. Prior
to joining Dassault Systèmes, she
worked as European Affairs Lead for
Walgreens Boots Alliance, as Head of
Professionalism for the Institution of Civil
Engineers (UK) and Corporate Affairs
Senior Manager for Louis Vuitton Moet
Hennessy (Paris, Worldwide). She also
worked in Brussels as a European Affairs’
Lead at Interel and Cambre Associates,
That is a view echoed by Severine advising trade bodies and companies
Trouillet, Education and Public Sector (L’Oréal, Xerox, EDF, Bridgestone, etc.)
Director, EuroNorth, Dassault Systèmes. on their EU engagement. She started
Her role is to support those organisations her career in the public
looking to leverage the value of virtual sector, working
technology to transform and to empower in the UK local
citizens and students. government
EXECUTIVE BIO

When it comes to talking about people in (Lambeth Council,

2021, it is impossible to not first address how LACORS) and as
Dassault Systèmes coped with COVID-19. a parliamentary
“We faced the same challenges as our assistant in
customers,” says Trouillet. “We wanted to France.
continue to innovate and make sure their
business models were suited to a more
hybrid world. We used the 3DEXPERIENCE
platform internally as a tool to collaborate
“The benefits go far
beyond what the
clients initially may
think they are going
to use it for”
JOHN KITCHINGMAN
MANAGING DIRECTOR, EURONORTH
DASSAULT SYSTÈMES

with our 20,000 colleagues – it allowed us whose model is to harmonise product,

to share information, communicate, and nature, and life.
focus on wellbeing and mental health as a “As a business, we made a big leap
leadership team.” last year when we hired our first Chief
Trouillet says Dassault Systèmes is looking Sustainability Officer which really
for creative, flexible people with a passion helped accelerate our commitment to
for technology as a way to solve some of sustainability,” says Trouillet.
society’s biggest challenges, and a conviction “We were ranked a few years ago as the most
that the company is the place for them to sustainable company in the world by Corporate
develop and grow. Knights magazine, but since last year we have
Purpose and sustainability are key for really committed to science-based targets and
Trouillet, and for CEO Bernard Charlès, our aim is now to be net-zero by 2040.

298 December 2021

DASSAULT SYSTÈMES

entrepreneurs, have the right tools. With that

in mind, it has created the 3DEXPERIENCE
Lab – a startup accelerator to specifically
help young companies which are addressing
sustainability challenges. These include
super-fast charging points for electric
vehicles, affordable ventilators during the
COVID crisis, and solar-powered drones.
“The idea is really to ensure that these
tools are made available so that we can
also open up the expertise within the
system,” says Trouillet. “Our colleagues
are really encouraged to help startups
whenever they can, to make sure these
entrepreneurs can flourish and become
the companies of the future.”
Back to 2021, and Kitchingman explains
how large multinational organisations, like
Jaguar Land Rover, are adopting Dassault
Systèmes for their engineering capability but
also realising how that can permeate other
aspects of the business.
“The benefits go far beyond what the
clients initially may think they are going to
use it for,” he says. “What we have created
are unified building materials so nobody
else needs to recreate it in any other part of
the business, so everyone is using the same
platform. I think the biggest challenge is
creating that process change in organisations
“We recently partnered with Accenture to for them to truly benefit from the technology
try to understand the potential of sustainability that we provide.”
for virtual twin technology and we discovered In many ways, COVID-19 has provided
that there's a lot that can be saved in terms of organisations with the opportunity to change,
waste management and energy consumption to reshape their businesses, and their entire
through virtual twins. For us, sustainability is process. The 3DEXPERIENCE could be the
about business sustainability, so it's about tool to make that change happen in a way
people, product, and innovation – but it is also that is both smart and sustainable.
about the business models of the companies
we work with.”
Dassault Systèmes aims to make sure
that the workforce of the future, the

technologymagazine.com 299
EDUCATING
FOR THE
DIGITAL AGE

WRITTEN BY:
JOHN O'HANLON

PRODUCED BY:
BEN MALTBY

300 December 2021

HIGHER COLLEGES OF TECHNOLOGY

technologymagazine.com 301
HIGHER COLLEGES OF TECHNOLOGY

HCT is showing how technology can

transform the traditional campus in
the interest of employability: We learn
from its visionary President and CEO

H
igher Eduction Professor
Abdullatif Al Shamsi, a leading
intellectual and educationalist,
is the President and CEO of the
Higher Colleges of Technology
(HCT), as well as holding the Chair of
Engineering. From 2017 he has been the
driving force behind the HCT 4.0 Strategic
Plan, titled Employability and Beyond
and inaugurated by UAE Prime Minister,
Vice President, and Dubai's Ruler, Sheikh
Mohammed bin Rashid Al Maktoum in 2019.
An early initiative under the plan established
on-campus Sector Skills Academies to
provide students with multiple career
pathways, coupled with flexible and agile
workforce development programmes.
The plan offered Professional Certification
Qualifications (where students gain
academic and professional qualifications
concurrently) and a Fast-Track degree
system for high-achieving students to
receive a bachelor's degree in three years.
It pioneered the concept of 'Graduating
Companies' – awarding graduate status to
start-up companies, not just individuals,
with HCT becoming the first higher technical
institution to create its own on-campus
economic free trade zone. This is one of
three core principles of HCT 4.0, together
with focusing on technical leadership, and
empowering graduates to know that they are
employable, and indeed have the potential
to be innovators and entrepreneurs so that
no Emirati would be left behind.

302 December 2021

Abdullatif
Al Shamsi

technologymagazine.com 303
HIGHER COLLEGES OF TECHNOLOGY

The UAE’s Higher Colleges of Technology takes

education into the digital age

Radical reforms
Prof. Al Shamsi has been developing his
“We are fed up with
educational philosophy in publications for
more than a decade, passionately promoting
the traditional
the need to revamp education – to rethink
it in the light of present-day realities and
ways of delivering
emerging technologies like IoT and robotics. instruction”
“We are fed up with the traditional ways
of delivering instruction. For the present ABDULLATIF ALSHAMSI
generation the traditional model of classroom PRESIDENT & CEO,
teaching has become boring, and it creates HIGHER COLLEGES OF TECHNOLOGY
the attitude of 'I just want to get my degree
and get out of here: after that, I'll think about we have a secure place on the global academic
what work I'm going to do!’ I was drawing scene, but we are more concerned with the
attention to the implications of the fourth applied nature of our programme: to prepare
industrial revolution before that term became our youth to serve and to be the number one
current, and I am proud of that and the choice for employers in different industry
interest it has attracted.” and business sectors. We maintain the
He has led the growth of HCT for six years academic rigour of our courses to the highest
now, and is pleased with the steep rate of international level while always keeping a
progress to date, while anticipating further clear eye on real-world relevance. We think
huge changes in the coming five years. “With we have a different educational blend, one
16 separate campuses and 23,000 students, that is more demanding.”

304 December 2021

Abdullatif Alshamsi Applied Technology (IAT) for seven years,
TITLE: PRESIDENT & CEO where he established Applied Technology
INDUSTRY: EDUCATION High Schools, Fatima College for Health
Sciences, and Abu Dhabi Polytechnic.
LOCATION: UNITED ARAB EMIRATES
He started his career at UAE University
as associate professor, then he was
Prof. Abdullatif Al Shamsi is the appointed an Assistant Vice Chancellor for
EXECUTIVE BIO

current President and CEO, and Research. Later, he founded a University-

Professor of Engineering, at Higher Colleges wide Internship and Work Integrated
of Technology as per Federal Decree (29) Learning. Prof. AlShamsi has more than
for 2015. He received his Ph.D. from Duke thirty-five research publications in world-
University, USA in 1997 and received his class scientific journals and international
Master and Bachelor degrees from Boston conferences. His latest publication was a
University. Previously, Prof. Al Shamsi was series of books, The Making of Education,
the Managing Director of the Institute of published in Arabic.

technologymagazine.com 305
Enabling educators.
Empowering students.
Explore how we accelerate student discovery, learning
and innovation with our Digital Education 3D Experience.

EXPLORE THE 3D EXPERIENCE

HIGHER COLLEGES OF TECHNOLOGY

Professor Al Shamsi's campus of “This generation is

tomorrow will be re-engineered on the
foundation of HCT 4.0. The pandemic was a extremely smart … their
paradoxical blessing on his vision. “In some brains are digitally rewired
ways Covid-19 brought positive as well as in a way that enables
negative outcomes: the pandemic forced
universities to accelerate their new models them to think outside the
of hybrid learning. Our instructors became box and come up with
more comfortable with online teaching
solutions we have never
using technological tools, simulations and
apps, and engaging with students on-screen. thought about”
No need for travelling to meetings – in the
academic world, as in the business world, it ABDULLATIF ALSHAMSI
has brought us the freedom, convenience PRESIDENT & CEO,
HIGHER COLLEGES OF TECHNOLOGY
and flexibility to engage anytime, anyhow,

technologymagazine.com 307
“To create the campus
of tomorrow we
need to convert our
campuses to become
more of an open lab need to bring my students in five days a
space for innovation” week when they can perhaps come in for
one or two days for hands-on programmes,
workshops and labs. The campus will
ABDULLATIF ALSHAMSI
PRESIDENT & CEO, become more of a social place where they
HIGHER COLLEGES OF TECHNOLOGY can meet and exchange ideas with their
peers and their tutors as needed.”
anywhere, optimising online resources.
As for the students, they are already more Accelerating ideas
receptive to online working than their elders. His intention is that many of the ideas
What we have gained through Covid-19 will being exchanged on-campus will lead to
continue with us for years to come: even innovation, entrepreneurial thinking and
when we're going back to campus. I don't start-ups. “This generation is extremely

308 December 2021

HIGHER COLLEGES OF TECHNOLOGY

smart. They generate thousands of

innovative ideas – I think their brains are
digitally rewired in a way that enables them
to think outside the box and come up with
solutions we have never thought about.
They don't need consultants and experts –
bring those kids together and they will come
up with a project. The next question is how
do you convert those student projects to a
commercial product or service?
“This is where our journey is taking us.
Developing an idea into a product that can
go to the market and compete. That is why
THE CAMPUS RE-ENGINEERED their high school days and other experiences
that reveal their interests and will define for us
The traditional campus has closed classrooms, their interests, what motivates them, where
sports and club facilities, labs and workshops. their strengths lie and what excites them. On
That won't serve tomorrow's students. “The the other hand, we have access to the needs
question is, do we need hundreds of classes of employers. With this framework, I can come
physically on campus? About 70% of university up, aided by AI, with a study programme
campuses consist of classrooms within four specially designed for this student only, and
walls. But all of this information is available surely that will make him or her more engaged
online, virtually. To create the campus of and excited.”
tomorrow we need to convert our campuses This part of the transformation, he admits,
to become more of an open lab space for may take a little longer but he believes it
innovation, to incubate those ideas, open labs can be fulfilled within 20 years. But another
for learning spaces to discuss a project. More initiative, on which personalised learning
importantly, create more of a simulated work will depend, is already in place. The days
environment for students to gain experiential when employers took on people solely on
learning. We want to create a networking their potential, then trained them to do the
and social environment here. We want our job, are gone, he says. “We strongly believe
students to feel excited about coming to the
campus, and not just because they have to.
“One big advantage of this opportunity is
that it will reduce the footprint of our campus. “We contracted with
Future campuses will accommodate many
McGraw-Hill and
times more students, lowering the cost of
higher education and at the same time making gained access to tens
it more exciting for them. Our young people's of thousands of books
prospects will be better because they will be
and supplemental
more skilled and have better prospects of
employment in their chosen field than those materials online”
from traditional institutions.”
In place of one-size-fits all, lecture-based ABDULLATIF ALSHAMSI
teaching does (which does not serve the ‘Gen PRESIDENT & CEO,
HIGHER COLLEGES OF TECHNOLOGY
Zs’!) the vision is to offer customised curricula
for every student, enabled by technology.
“At HCT today we have 23,000 students, and
DID YOU KNOW...

around 70 different programmes. Not all of

these will meet their expectations: some they
are excited about, others may be a filler that
they have to do to get their degree. So what
do we mean by customised curricula? Well
instead of 70 programmes we should have
23,000! We can do that. We have big data
relating to the students – social media from

310 December 2021

that any job today depends 80% on the skills ditching the bureaucratic mindset of face-to-
and competencies the candidate already has, face teaching and written exams, HCT can turn
and this is what we must give our students. out students ready to hit the ground running,
Knowledge is easily accessible today, but you and contribute to employers at the speed
need the skills to access the knowledge. It's required by today's employers.
neither the instructor nor the textbook that's This conversion to a digital, paperless campus
the main source of the knowledge – it is open customised for its principal stakeholders, the
source. But accessing the knowledge you students, is in full spate at HCT and Professor
need requires skills. Four years ago at HCT we Al-Shamsi is determined to deliver it over the
shut down our physical library and moved it coming five years. It might have taken 50 years,
online, creating an advanced digital library. We he says, had not the pandemic accelerated the
contracted with McGraw-Hill and gained access process. Make no mistake, in executing this
to tens of thousands of books and supplemental plan HCT is showing the path to global higher
materials online. That's a major step forward education transformation. “Unless digital change
and a very special partnership. Sadly education is done, and done quickly, higher education
has lagged behind other sectors in adopting across the globe, like another Kodak, would be
technology of this type up till now, but this put out of business, and a whole generation of
concept will have to be widely adopted.” By students let down.”

technologymagazine.com 311
Connectivity that Drives Success

Cisco is proud to partner with Higher Colleges of Technology to deliver

digitally connected campuses, across 16 locations and serving over 20,000
students.

Cisco connectivity solutions allow students to learn and collaborate on any

device, anywhere and anytime, whilst securely connecting students, faculty
and peers to collaborate regardless of location.

Find out more from HCT Leaders, Faculty and Students

about their digitally connected campus here

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HIGHER COLLEGES OF TECHNOLOGY

we need an ‘InnCuvation’ space – a place

where innovation, incubation and venture is
“We are fortunate
under one roof. InnCuvation space activities in the leadership
of this country who
include workshops, boot camps, proceeding
to accelerators, and connecingt with an
angel investor to scale their project and build
their prototype. Then, as ‘company alumni are willing to invest
' of the programme they can retain their
connection with HCT for a further two years.
whatever it takes to
Because we know that nine out of ten start- support the youth
of the UAE”
ups will fail, these filtration processes give
them support to ensure their businesses
can be sustained.”
This is what he means when he says ABDULLATIF ALSHAMSI
that HCT is no longer just in the business PRESIDENT & CEO,
HIGHER COLLEGES OF TECHNOLOGY
of graduating students, but graduating

companies as well. It's a thoroughly thought

out, ten-step process. Funding has to be
in place, and HCT has its own 'pre-seed
funding' resources to cover the initial setting
up costs, then connect them with clients to
create a revenue stream, then help them to
access funding sources within the UAE, of
which there are many.
InnCuVation is taking place already, and
the rate will only accelerate. The plan is
being executed. Within the next ten years
Prof. Al Shamsi is aiming to graduate 500
new companies and already this year
celebrated the first batch of HCT companies,
companies that all focus on high tech
industries, leveraging robotics, AI and IoT
solutions and involving a variety of app
developers. “What do we mean by technical
leadership? Well, we have embedded
professional certification in disciplines like
IT, accountancy and finance, engineering,
project management or health and safety
within every programme we deliver today,
awarded by internationally recognised
professional bodies. And we're already
seeing the outcomes – in the last year alone

technologymagazine.com 313
HIGHER COLLEGES OF TECHNOLOGY

314 December 2021

“Unless digital change is done, and done quickly,
higher education across the globe, like another
Kodak, would be put out of business, and a whole
generation of students let down”

ABDULLATIF ALSHAMSI
PRESIDENT & CEO,
HIGHER COLLEGES OF TECHNOLOGY

12,000 certifications have been awarded

to our students. And that's in addition to
their academic qualification – it makes our
graduates competitive, not only in the
local UAE and Middle East markets, but in
the global market.”
These students, graduates, and
companies are already showing their
potential, with some projects already well
established and growing. “I can give you
a couple examples from the top of my
head. One of our companies has seen an
opportunity in recycling old electronic
devices – so many devices are thrown away,
and our entrepreneurs have put collection
points across the UAE. They recycle them
and retrieve the materials so they can go
into new products, and they have already
collected hundreds of tons of this material.
Another of our HCT graduate companies
is pioneering 3D printed buildings in
this country with a focus on insulation
to cut energy consumption here. Some
construction is already taking place. There
are many more success stories we could
point to.” These companies, E-FATE and
3DCP, as can be seen below, have been
thought up and developed by students
in their early 20s, supported by HCT and
helped by experienced mentors.

technologymagazine.com 315
Empowering
IT teams with
next-generation
networks
WRITTEN BY: PRODUCED BY:
CATHERINE GRAY BEN MALTBY

316 December 2021

ARUBA

technologymagazine.com 317
ARUBA

In a time of accelerated digital

transformation, Dobias van Ingen of
Aruba discusses how the company has
adapted to meet the needs of its clients

W
ith leading expertise in Edge
technology, Aruba, a Hewlett
Packard Enterprise company,
is dedicated to supporting
industries as they digitalise. As more and
more companies look to Edge and cloud
solutions to improve their operations, Aruba
aims to facilitate a seamless edge-to-cloud
journey.
To do this, the company makes
networking equipment such as wireless
access points, switches, gateways and
controllers for security. Adding to this
portfolio of technologies, Aruba also designs
and develops software to drive new and
innovative connectivity experiences for its
customers.
Dobias van Ingen, Europe, Middle East and
Africa (EMEA) Chief Technology Officer and
Systems Engineers Senior Director explained
how the company is keen to create a digital
future for the “next generation” within the
industries Aruba supports. He explained: “We
achieve this with best-in-class hardware and
top of the line security.”
Discussing the company’s merits, van
Ingen added: “What is special about Aruba
is that we have a very unique culture, which
is customer-first customer-last. There is
the opportunity to try new things and when
people make mistakes, they can just try
again. The culture is unbelievable – I've never
experienced anything like it.”

318 December 2021

Example of
an image caption

technologymagazine.com 319
“What is special Building strong customer
relationships to improve services

about Aruba is Undoubtedly, being a technology

supplier comes with its challenges,

that we have especially in a time where the landscape

is rapidly changing, and new innovations
a very unique are constantly coming into play.
As his role involves unpicking the
culture. We have needs of Aruba’s customers, van Ingen
understands how essential it is to ensure
a customer-first the company listens to its audience to
ensure its products are always up to speed
customer-last with the latest developments.

culture”
With salespeople working with
customers, managed service providers
that implement Aruba’s products and
technology partners who adapt its products
DOBIAS VAN INGEN
CTO & SYSTEMS ENGINEERS for certain industries, van Ingen works
SENIOR DIRECTOR, ARUBA closely with all stakeholders to uncover

320 December 2021

ARUBA

DOBIAS VAN INGEN

TITLE: CTO & SYSTEMS ENGINEERS
SENIOR DIRECTOR
COMPANY: ARUBA
INDUSTRY: TECHNOLOGY

Dobias van Ingen is the EMEA

Chief Technology Officer and
Systems Engineers Senior Director for
Aruba, a Hewlett Packard Enterprise
company. In this role he is responsible
for the complete portfolio of technical
solutions that Aruba offers, including
wired, wireless and SD-WAN solutions.
Dobias works closely on the
development of new and existing
networking solutions, ensuring they
support organisations in creating new
experiences, delivering new revenue
streams, and improving operational
efficiencies at the Intelligent Edge.
With over two decades of
valuable insights: “I can use the information experience in the industry and
they provide to find a common denominator extensive knowledge in networking
between all the industries to improve our technology, Dobias is
products more efficiently.” also a member of
Doing this also allows for faster issues resolution. several technology
Van Ingen said: “We need to make sure we industry groups.
solve any problems with
our products quickly,
whether the solution is
simple or complex, as it
EXECUTIVE BIO

7,000+ impacts our customers’

Number of businesses. We build
employees
strong relationships
with our partners and
7 end users so we can
Aruba serves 7
regions worldwide work together on this.
This aligns with
$3bn+ our customer-first,
Revenue in 2020 customer-last approach.”
Aruba: empowering IT teams
with next-generation networks

“As a company Adapting to the new technology landscape

Having recognised a sizable shift toward
we need to make digitalisation and rapid increase in
sure that we build innovation, particularly in the education,
built environment and healthcare
flexibility within our industries, Aruba is keen to adapt its

products, adding new products to keep them fit for purpose.

“As a company we need to make sure
functionalities to that we build flexibility within our products,

allow for fast digital adding new functionalities to allow for fast
digital adoption, whilst ensuring they are of
adoption, whilst high quality,” said van Ingen.

ensuring they are Adding to this, van Ingen explained the

company wants to reflect IT’s growing
of high quality” relevance with this flexibility: “If digital
transformation continues to accelerate
at pace, then IT will become increasingly
DOBIAS VAN INGEN
CTO & SYSTEMS ENGINEERS important. It's not just a back-end function
SENIOR DIRECTOR, ARUBA anymore. All of a sudden, IT is part of the

322 December 2021

ARUBA

go-to-market and core business of the to ensure its customers receive the best
company. IT needs to provide the same service possible.
flexibility that the end user expects and Zebra Technologies is a global leader
that is what Aruba is trying to enable.” in mobile computing, barcode scanning,
“I think we’ve been successful in doing RFID, thermal printing, plus location,
this and making IT relevant. We have grown temperature and motion sensing
massively over the past few technologies that elevate the
years. We empower IT teams shopping experience, track
to provide flexibility and and manage inventory as
accelerate digital transformation well as improve supply chain
within their organisations,” efficiency and patient care.
he continued. $3bn Zebra empowers the front
In 2015, Hewlett-Packard
Enterprises acquired Aruba line in retail/ecommerce,
Strategic partnerships for success for approximately US$3 manufacturing, transportation
billion in an all-cash deal
Dedicated to its “customer-first, and logistics, healthcare, public
customer-last” approach, sector and other industries to
Aruba has invested in a 1969 achieve a performance edge
Zebra Technologies
strategic partnership with was founded in 1969 - delivering industry-tailored,
Zebra Technologies and has over 10,000 end-to-end solutions to enable
channel partners

technologymagazine.com 323
Eliminate the guesswork
with Aruba Network
Design and Zebra
Your teams are busy. Multi-tasking and aiding
customers. At the edge of the network they depend
on their Zebra devices to help them get the job done
easier without hassle.

That’s why Aruba is collaborating with Zebra to deliver

best-practice integration and deployment, so your
devices – and your teams – can work their best. Every
day, without interruption.

connect.zebra.com/aruba_us_en

324 December 2021

ARUBA

“I think we’ve
been successful
in doing this
and making IT
relevant. We have
grown massively
over the past
few years”
DOBIAS VAN INGEN
CTO & SYSTEMS ENGINEERS
SENIOR DIRECTOR, ARUBA

every asset and worker to be visible,

connected and fully optimised.
The company connects its customers to
the data they require. Additionally, Zebra’s
services optimise workflows, operations,
and decisions in real-time to support
digital transformation in business.
This collaboration is essential to Aruba’s
operations. Discussing it, van Ingen said:
“We have a very strategic relationship
with Zebra and we build things together.
Zebra improves our services. They can help
our customers with issues we might not
be able to, and vice versa. This creates a
mutual support experience that benefits
our customers.”
And the partnership doesn’t just improve
the company’s customer operations, but

technologymagazine.com 325
ARUBA

by using Zebra’s technology, Aruba can

also ensure it has best-in-class products.
Van Ingen explained: “Zebra’s scanners are
used in many of the industries we work in –
especially healthcare – so it is vital the data

“We also want to make sure

the networks are so flexible
that you can keep adding
new innovations at the edge
of the infrastructure”
DOBIAS VAN INGEN
CTO & SYSTEMS ENGINEERS
SENIOR DIRECTOR, ARUBA

they provide is accurate. We test our devices

with Zebra to ensure they operate perfectly
with each other and that the data they
produce is correct.”

Meeting the needs of the

customers now and in the future
Aruba is constantly evolving and adapting
to meet the needs of its customers. With
this mindset, van Ingen explained how the
company plans to expand its services further: Despite these ambitious goals for
“We have so much knowledge in networking. improvement, van Ingen shared that Aruba
Now we want to consider how we can is committed to ensuring its services
improve and adapt our services. We’re looking maintain the same high standards the
into self-driving networks, and networks company has always strived for. Expanding
that provide better advice to administrators on this, he explained: “Aruba wants to
on security, optimisation and efficiency.” deliver best-in-class hardware, so quality
“We are even investigating a closed-loop will continue to be important to us. We
approach so if we see a problem, we can also need to make sure that we have
automatically fix it. We already have a few networks that are flexible for certain
of these things in our infrastructure, but the lifestyles and allow for fast upgrades to
amount of these technological advances facilitate different industry needs. When
we use will definitely accelerate over time,” we can do that, we can make it easier for
he continued. organisations to add this new hardware

326 December 2021

at the edge of the infrastructure. That's explained Aruba wants “to build hardware
where the hardware works fastest most of for the future.”
the time.” “To do that, we monitor and invest in a
By enabling industries to incorporate lot of standardisation to make sure that
Edge technologies into their operations, we build networks at the right time at the
Aruba is facilitating digital growth with right cost. We also want to ensure the
significant benefits. Edge computing can networks are so flexible that you can keep
futureproof the new digitised workplace, adding new innovations at the edge of the
making businesses more agile and putting infrastructure,” he concluded.
computing power closer to where people
can use it, in order to enable organisations
to offer more services at a lower total cost.
To ensure the company remains
competitive and successful van Ingen

technologymagazine.com 327
328 December 2021
NAUTILUS DATA TECHNOLOGIES

WRITTEN BY:
LAURA BERRILL

PRODUCED BY:
LEWIS VAUGHAN

NATURALLY
COLD WATER
COOLING FOR
HIGH-PERFORMANCE
SUSTAINABLE
DATA CENTRES
technologymagazine.com 329
NAUTILUS DATA TECHNOLOGIES

Using naturally cold water for cooling

global data centres is sustainable,
environmentally friendly, and it enables
high-performance compute for a
greater future use of technology

N
autilus Data Technologies prides
itself on its technology that is able to
cool data centres with naturally cold
water, instead of using water which has
been mechanically chilled. Owing to
the abundance of naturally cold water in locations
across the world, data centres can also be placed
in a wide variety of locations globally.
Company CEO, James Connaughton explains:
“Our preferred sites for data centres are brownfields
because they’re perfect for large industrial water-
cooling systems. They also help create new
jobs, as well as digital infrastructure for those
communities which are left behind in terms of digital
transformation. And at the same time this means
we can be closely located in the environments the
sector needs to serve.”
The current issue is that infrastructure needs to
support hotter, faster servers and use naturally cold
water to cool data centres in a more sustainable way
of doing so.
Connaughton added that in order to roll this out,
Nautilus works with regional and global partners
on the capability to deliver these systems and
empower them to work with the company to deliver
these systems.
“Our goal is not to keep the technology just close
to us, but help build facilities that are successful and Company CEO,
find a way to get the entire sector to transform into James Connaughton
a much more sustainable method of operations and
engagement with the local community,” he stresses.

330 December 2021

Example of
an image caption

technologymagazine.com 331
Focus on sustainability and renewables “Unlike most
Connaughton adds that by combining their
water-cooling technology with renewable conventionally chilled
energy sources, that means zero emissions data centres, we
in the sector with an extra 70-80% of cooling
consume no water,
efficiency – further driving the value of
renewables. whereas mechanically-
He explains: “Unlike most conventionally chilled systems consume
chilled data centres, we consume no water,
whereas mechanically-chilled systems
a lot. Conventional
consume a lot. Conventional systems use systems use drinking
drinking water, which uses energy to water, which uses energy
deliver the drinking water to the data
centre. Then the data centre retreats the
to deliver the drinking
water. In mechanical chilling, water also water to the data centre”
evaporates, and a big chunk also ends up in
the wastewater system. But if you chill data JAMES CONNAUGHTON
centres with naturally cold water, you don’t CEO,
NAUTILUS DATA TECHNOLOGIES
have to do any of that.”

332 December 2021

NAUTILUS DATA TECHNOLOGIES

commissioned, then delivered either on

floating platforms or on land. When it comes
to land-based centres, Connaughton says
2013 all they need is the concrete pad. He added
Year Founded that meant greater density, being able to
handle two to 20 times the computational
25+
Number of Staff
power for the same footprint.
“We are able to plug in quite sizable
computing capacity into very small
Connaughton adds the Nautilus approach geographies, which in turn enables us to fit
also means the removal of refrigerants into the edge, as edge computing continues
from the cooling process, which are ozone- to grow. And the edge is core to what we
depleting substances and states such do. It means we can continue to grow
chemicals are not needed any more. Another these big regional and global hubs that are
advantage to the Nautilus system, he says, more remote and repurpose infrastructure
is the removal of noise owing to not having in locations where there are massive
big chilling systems running. “All of this is a exchanges and everything in between,”
huge leap forward in terms of environmental explained Connaughton. He added that
benefit,” he states. the technology’s scalability comes with
the ability to have a global supply chain,
Most notable aspects of Nautilus technology which is what Nautilus has. “We have been
One of the reasons the company is unique able to identify capable and competitive
in its outlook is the fact that it delivered its
first data centre project on a barge. And
this was because, the company wanted to
demonstrate that it not only could cool with DATA CENTRE WATER
water, but that it could also prefabricate an CONSUMPTION
entire data centre and deliver it to anywhere
in the world – and they could locate to the Data centres consume water directly
water beside the shore, or on land near a for cooling, in some cases 57% sourced
water source. from potable water, and indirectly
“The computers don’t exactly care, do through the water requirements of
they?” jokes Connaughton. “So we can non-renewable electricity generation.
find these optimal solutions for rapid Although in the USA, data centre
DID YOU KNOW...

deployment into both developed countries, water consumption (1.7 billion litres/
but also to bring digital infrastructure into day) is small compared to total water
emerging markets where access to digital consumption (1218 billion litres/day),
transformation is lacking and that is very there are issues of transparency with
important to us,” he adds. less than a third of data centre operators
measuring water consumption.
Scaling up the benefits
Its data centres are prefabricated, as nature.com
mentioned, and tested and the components

technologymagazine.com 333
334 December 2021
NAUTILUS DATA TECHNOLOGIES

“It was very clear

Nautilus’ holds the
potential to drive
an exponential leap
forwards in global
sustainability. It
also became clear
that existing data
centre operations
aren’t sustainable”
JAMES CONNAUGHTON
CEO,
NAUTILUS DATA TECHNOLOGIES

supporters that can help us deliver the

technology in any place on earth. For
example, we can pick up the phone to a
developer in Indonesia who wants to do a
project and be ready to deliver the entire
package in partnership with them,” he says.

The challenges and differences in

land versus water-based projects
Connaughton explains that currently, most
mission-critical infrastructure sits at the
water’s edge. He offers examples of water
treatment facilities, power plants, chemical
facilities and major manufacturing facilities.
However, he says, this was a new thing when
it comes to data centres.
“We are the simplest plugin to those
locations and can tie into, for example, any
existing desalination infrastructures, drinking
water treatment or wastewater treatment

technologymagazine.com 335
and repurpose their water. Our data
centres are still 100% the same
as other data centres, the same
electrical systems, same rack,
same networking capabilities, and
same security, so people can be
comfortable that they are getting
the full data centre, but with
a much better cooling system,”
explain Connaughton.

The promise and deliverance

of sustainability
In order to deliver on sustainability
goals, Nautilus suggests more of
the sector looks at moving to using
water cooling technologies.
This is because there have been
issues with water supply all over the
world, whereby drinking water is
being taken by data centres which
is needed for people. But now that
is not necessary. Connaughton
thinks this transition is starting,
but believes it will take two to five
years to get everyone on board.
“Covid cost us a year in time to do
this but we already have big global
hubs and we’re seeing increasingly

“Our data centres are still 100% the same as

other data centres, the same electrical systems,
same rack, same networking capabilities,
same security, so people can be comfortable
that they are getting the full data centre, but with
a much better cooling system”
JAMES CONNAUGHTON
CEO,
NAUTILUS DATA TECHNOLOGIES

336 December 2021

NAUTILUS DATA TECHNOLOGIES

JAMES CONNAUGHTON energy, environment, natural resource,

TITLE: CHIEF EXECUTIVE OFFICER and climate change policies. An avid
INDUSTRY: D
ATA CENTRES AND ocean conservationist, Mr. Connaughton
COOLING TECHNOLOGY helped establish four of the largest
and most ecologically diverse marine
LOCATION: FLORIDA, UNITED STATES
resource conservation areas in the world.

James Connaughton is a Mr. Connaughton is a member of

globally distinguished energy, the Advisory Board of the ClearPath
environment and, technology expert, as Foundation and serves as an Advisor to X
both corporate leader and White House (Google’s Moonshot Factory) and Shine
policymaker. Mr. Connaughton is the Technologies, a medical and commercial
CEO of Nautilus Data Technologies, a isotope company. He is also a member of
high-performance, ultra-efficient, and the Board of Directors at the Resources for
sustainable data centre infrastructure the Future and a member of the Advisory
company powered by its proprietary Boards at Yale’s Center on Environmental
water-cooling system. Before joining Law and Policy and Columbia’s Global
Nautilus Data Technologies, he served Center on Energy Policy.
as Executive Vice President of C3.ai, a
leading enterprise AI software provider
for accelerating digital transformation.

From 2009-2013, Mr. Connaughton

was Executive Vice President and a
member of the Management Committee
of Exelon and Constellation Energy, two
of America’s cleanest, competitive
suppliers of electricity, natural gas,
and energy services. In 2001, Mr.
Connaughton was unanimously
confirmed by the US Senate to serve as
Chairman of the White House Council
on Environmental Quality. He served
EXECUTIVE BIO

as President George W. Bush’s senior

advisor on energy, environment, and
natural resources, and as Director of the
White House Office of Environmental
Policy. During his eight-year service,
Mr. Connaughton worked closely with
the President, the Cabinet, and the
Congress to develop and implement

technologymagazine.com 337
distributed power, smart cities, smart grids started to creep in in the 1980s and into the
and smart transportation already. So this 1990s and then after a few years, boom,
kind of digital transformation and adoption smartphones were everywhere almost
of new technologies such as water cooling overnight and everyone had got rid of
will happen very quickly once it’s taken up their perfectly functioning, what were, cell
by everyone. I think that could be within the phones,” he recalls.
next ten years,” he said.
Connaughton said the tipping point for Partners and collaborations
the technology’s adoption will come from Nautilus lists its main partners as Schneider,
the customer and compared the uptake to Bechtel, USystems, and Vertiv and says it is
the surge of electric vehicle usage, as well establishing more global vendor relationships,
as the rapid leap from standard call plus partners for new data centres, skilling
and text mobile phones to the full-on them up and training them in how to operate
smartphones we all use today. the systems.
“Going from the regular phone to the Connaughton says: “We like to work
cell phone was a case in point. Cell phones with creative and innovative partners

338 December 2021

NAUTILUS DATA TECHNOLOGIES

who understand what we’re doing and

“I am feeling confident the leap forward benefits of what we do.
because collectively We like at the moment to start with local
developers and then the bigger players as
the leadership team they implement their own development.
We’ll see what happens in the enterprise
has in the region of and hyperscale world and how much our
20 years’ experience partners want to build their own offerings
versus them leasing from others, but we
so they know what are looking forward to them integrating
what we are doing with what they are doing
they’re doing” themselves. Currently we are having good,
constructive conversations with many
JAMES CONNAUGHTON partners and collaborators about that.”
CEO,
NAUTILUS DATA TECHNOLOGIES And Connaughton is keen to emphasise
that in terms of Nautilus’ management

technologymagazine.com 339
NAUTILUS DATA TECHNOLOGIES

340 December 2021

NAUTILUS DATA TECHNOLOGIES

“Nautilus focuses on supporting the

highest level of performance with the
lowest environmental impact and the
best social and economic benefit,
this is the definition of sustainability”
JAMES CONNAUGHTON
CEO,
NAUTILUS DATA TECHNOLOGIES

structure and team members, they are all Then next year we are looking at city centre
made up of previous major data centre locations which will have the ability to deliver
suppliers who collectively have built large-scale infrastructure.”
hundreds of data centres across the world. He added that half of the new locations
“They all made the jump over to us and are in fully developed markets and half in
our data centre systems and are some of leading emerging markets. “We’re being quite
the most accomplished people in the data thoughtful of what our customer class is and
centre sector. Hopefully that will tell you at the same time geographic diversity so we
something about what we do here and our can create some acceleration in the adoption
vision for the future of this technology,” of the technology. Then it’s a case of firming up
he stated. the engineering packages we can offer, along
with the licensing program,” he goes on: “The
The immediate future and planning goals idea is then partners can come to us and we
Connaughton describes his business as a already have the engineering , manufacturing
“very thoughtful start-up” but added that and vendor processes and we can provide
he didn’t want it to “get ahead of itself.” the licensing and procurement schedules.
He thinks the main aim right now for the We want to make the whole process really
business is to raise and maintain visibility, easy for the data centre developers, offering
which has been the case with rolling out a complete package.
their first project and has prompted interest “Having the prefabricated modular design
in what Nautilus does. enables business to move quickly and
“So right now we are working on fitting provides the highest level of computing,
out the first facility in Stockton, California the lowest environmental footprint and
and then working on two new locations, the greatest social gain at the same time,”
one in Maine in the northeast of the US and Connaughton concludes.
one in western Ireland, which we think are
both good as global hubs for the technology
as they are on both sides of the Atlantic.

technologymagazine.com 341
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