DV360 Autobidding Readiness Monitor

(ARM) User Guide

Table of Contents Useful information
Last updated: 2020-04-22
Introduction
Solution Summary
Background
Overview
Thresholds
Scores
Opportunities

Limitations

DV360 Algo Bidding Readiness Monitor Use Cases

Find Line Items ready to enable a given bid
strategy
Find Line Items with a strategy conflicting its
Campaign goals

FAQs
Why am I not seeing all my Line Items in
the dashboard?
How fresh is the data?

Feedback and Support

Introduction

Solution Summary
The DV360 Algo Bidding Readiness Monitor is a data visualization service that includes
automated build of the data model for labelling DV360 Line Items by their state of ‘readiness’ for
adopting various automated bid strategies, and dashboard template to connect those data
sources.

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The pipeline is created using:
● Cloud Composer
● BigQuery
● Cloud Storage
● Google Data Studio
● DV360 API

Background
Best practices for deciding when to enable an automated bidding strategy for any given line
item consists of a summation of ‘success events’ both at the Line Item and Advertiser level, over
a rolling 30-day window. A power user of DV360 might be managing a large volume of Line
Items concurrently making this best practice difficult to follow.

Example being, Line Item XYZ is currently set to fixed bidding but the Campaign goal is a certain
cost per click. In order for the user to see the best performance from an automated bidding
strategy, they should first pull reports to see if over the previous 30 day period that Line Item had
over 100 clicks, and if across all Line Items that Advertiser had over 10,000 clicks. The user
must now do this for potentially hundreds of line items they are managing concurrently.

Overview
The dashboard provides a filterable list of Line Items, broken out by Display and Video type, to
provide a set of dimensions and summary metrics to make it easier and faster to find
opportunities to adopt DV360 Automated Bidding strategies. Besides the top level chart
highlighting opportunities, the Display and Video charts return scores across Autobidding
Strategy thresholds. Further explanation on thresholds, scores and opportunities below.

Thresholds
Below is a list of DV360 Autobidding options along with their recommended thresholds of
‘success events’ in the Last 30 Days at both the Advertiser and Line Item levels in order to be
considered best fit.

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Scores
To provide a quick view on how any given Line Item in DV360 is currently standing with regards
to these recommended thresholds the Readiness Monitor returns a Score per model that is
relevant for Display type line items and separately Video type line items.

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Possible scores are Green, Orange, and Red which are defined as:
● Green >= 100% of threshold at both the Advertiser and Line Item level
● Orange >= 80% of threshold at both the Advertiser and Line Item level
● Red < 80% of threshold at either the Advertiser or Line Item level

Opportunities
Filter by Partner, Advertiser and/or IO to view Line Items that are ready for Auto-Bidding. The
‘Opportunities’ are split into 2 categories: “Fixed” or “Mismatched.”

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“Fixed” refers to when the Line Item Bid Strategy is not leveraging Auto-Bidding of any kind. Line
Items shown here have trained Bid Strategy models that support the IO Performance Goal but
are not being leveraged.
● Recommended Actions: Switch to the trained Bid Strategy model that supports the IO
Performance Goal (i.e. CPA).

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“Mismatched” refers to when the Line Item Bid Strategy does not match the IO Performance
Goal. Line Items shown here have trained Bid Strategy models that support the IO Performance
Goal but are not being leveraged.
● Recommended Actions: Consider switching to the trained Bid Strategy model that
supports the IO Performance Goal.

Limitations
● This solution only supports Display and Video type Line Items
○ Mobile App Install, Trueview, and other Line Item types not yet currently
supported by SDF

DV360 Algo Bidding Readiness Monitor Use Cases

Find Line Items ready to enable a given bid strategy

Use the following steps to find the LIs that are ready to switch from fixed bidding to the algo
bidding tactic that is aligned with IO goal type.
For example, if the IO goal is CPA, this filter will show when the LI is ready to meet or beat CPA or
minimize CPA goal bidding.

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 1. Navigate to Actionable filter at the top of dashboard

a.
2. Select Fixed to show LI opportunities which are currently set to fixed bidding.

a.
3. The tables now show LIs that have met 100% of the algo bidding threshold, and are
ready for the algo bidding tactic according to IO performance goal type. You may click on
the LI name to go to the DV360 page to make changes.

a.

Find Line Items with a strategy conflicting its Campaign goals

Use the following steps to find the LIs which have met the threshold of bidding tactics based on
the IO goal type, but currently are set to another bidding strategy. Thus the IO goal and LI bidding
tactic are mismatched.
For example, an IO goal it set to CPA and the LI is meeting CPA bidding threshold, but currently
uses vCPM bidding.
4. Navigate to Actionable filter at the top of dashboard

a.
5. Select Mismatched to show LI opportunities which are currently set to fixed bidding.

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 a.
6. The tables now show LIs that have met 100% of the threshold of the bidding strategy
aligned to IO performance goal type. However, the LIs are using a different bidding tactic
potentially because:
a. LI bidding tactic is incorrect.
b. IO goal is used as a placeholder, or not set correctly
This is a good opportunity to check goal / bidding hygiene and maximize the benefit of
algo bidding.

FAQs
Why am I not seeing all my Line Items in the dashboard?
There are 3 main reasons: the Line Item/Advertiser has no recent spend, the Line Item(s) are not
supported types, or the configuration details for your instance of the dashboard do not include
the Partner or Advertiser you are interested in.

For spend, to focus actionable Line Items the data is automatically filtered only for Line Items
with spend in Last 7 Days.

For Line Item support by type, can refer to Limitations section of this document for those which
are not included due to lack of support by Structured Data Files.

For configuration, check with your Data team or owner of the solution to confirm your Partner
and Advertiser IDs are included in the data fetch process.

How fresh is the data?

The default implementation from gTech updates daily.

Feedback and Support

Please reach out to your Google Account team.

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