PURPOSIVE COMMUNICATION expletives or off-color language in some

settings.
WEEK – Language Registrar
Examples: Victory and birthday party.
Language Register – is the level of formality with which
you speak. Different situations and people call for Intimate Register
different register.
- This register is reserved for a special location,
Register – are marked by a variety of specialist usually between two people and often in
vocabulary collectivism and even a difference of private.
intonation pace. - This register will consider certain terms of
endearment, slang, or expressions whose
Examples are: Written, Spoken, Signed Language
meaning is shared with a small subset of
FIVE LANGUAGE REGUSTER person.

Frozen Register Examples: lovers having special terms of endearment,

mother giving pet names to their children based on
- It rarely or never changes. some character trait.
- Also called static register
- May include old grammar or vocabulary. DIFFERENT KINDS OF LANGUAGE VARIETIES
- Cultural and unidirectional.
1. Pidgin – develops in situations where speakers of
Examples: Bible verse, Law, Famous speeches. different languages need to communicate but don’t
share a common language. EXAMPLE: “Conyo “
Formal Registrar
2. Creole – is a distinct language which has taken most
- Used in formal settings and is one-way in of its vocabulary from another language, but it has its
nature. own grammatical rules. EXAMPLE: Gullah, Jamaican
- Less rigid and usually in person. Creole, (patois or patwa) Spanish Creole (Chavacano)
- Used in professional, academic, or legal
settings. 3. Regional Dialect – is not a distinct language but a
- Uses complete sentences, avoid slang, and may variety of language spoken in a particular area of a
use technical or academic vocabulary. country.
- Use complete words. (example: “have not”
4. Minority Dialect – a particular minority ethnic group
instead of “haven’t)
have their own variety which they use as a marker of
Examples: Sermons, Questions, Announcements identity, usually alongside a standard variety.

Consultative Register 5. Indigenized variety – are spoken mainly second

languages in ex- colonies with multilingual populations.
- People use this register in conversation when This standard variety may be linked to English
they are speaking with someone who has proficiency or may be part of a range of varieties used
specialized knowledge or who offers advice. to express identity. EXAMPLE: Singlish (spoken in
- Tone is often respectful. Singapore) a variety came from Standard English.
- Slang is sometimes used; people may pause or
interrupt one another. WEEK 8 – MULTIMODAY TEXT

Examples: Doctor and patient, teacher Multimodal Text – are text where meaning is
communicated through combinations of two or more
Casual Register modes or semiotic systems. Modes include written
- This is the register people use when they are language, spoken language, and patterns of meaning
with friends acquittance says or coworkers. that are visual, audio, gestural, tactile, and spatial,
- Use of slang contractions and vernacular Examples are Picture books, Manga, Website, Live
grammar is all common and people may use Performance.
Semiotic system – a way of thinking of communication - They need to develop cultural self-awareness
and language us a system of signs and symbols that are and experience difference.
used to convey meaning.
Acceptance – they can recognize and appreciate cultural
FIVE SEMIOTIC SYSTEMS difference through both behaviors and values though
do not necessarily agree.
Written or Linguistic meaning – for spoken and written
language using vocabulary, generic structure, and - They need to have respect for other values and
grammar. beliefs and maintain tolerance of ambiguity.

Audio meaning – for music, sound effects, noises, Adaptation – they can see the world through other eyes
ambient noise, and silence, through use of volume, and change their behavior to communicate more
pitch, and rhythm. effectively.

Visual meaning: for still and moving images using color, - They need to experience empathy for other
saliency, page layout, vectors, viewpoint, screen cultures and develop risk-taking skills and
formats, visual symbols; shot framing, subject distance, problem-solving skills.
and angle; camera movement, subject movement.
Integration – they are often culture mediators who can
Gestural meaning – for movement of body, hands, and help others understand different cultures and promote
eyes; facial expression, demeanors, and body language, unity between different cultures.
and use of rhythm, speed, stillness, and angles.
- Rarely do people achieve this level of cultural
Spatial meaning – for environmental and architectural sensitivity.
spaces and use of proximity, direction, layout, position
WEEK 10 – TECHNOLOGY-BASED COMMUNICATION
of and organization of others in space.
TOOLS.
CULTURAL SENSITIVITY
Backbone of social interaction: Communication and
Cultural Intelligence (CQ) – the ability to function Technology
effectively in different cultural contexts is very
Technology-based Communication Tools
important.
Email
- It is about knowing yourself, knowing others,
and leading together. - Email has become a standard form of business
communication, particularly for short messages
6 Stages of Intercultural sensitivity
that require action.
Denial – they are not interested in cultural differences - This allows you to take care of a lot of
and could care less about people from other culture. customers, as well as partners and other
stakeholders without lengthy conversations.
Defense or Reversal – they feel threatened by cultural
difference, tend to be highly critical of other cultures. Texting

- In Reversal, they heavily criticize their own - Has become the most personal form of business
culture. communication.
- They need to be able to manage anxiety about - The personal text number is reserved for a few
other cultures and embrace tolerance and close associates.
patience. - Your communication by text tends to be more
urgent than email.
Minimization – they begin to find commonalities
between themselves and people of other cultures. Instant Messaging

- Most people at this stage think that they are - Ends to be for longer discussions than texting.
doing okay but they are not. - You can engage someone in other city, state, or
country in a conversation.
Social Network - Incorporate high quality photos, images or
diagrams that reinforce your verbal message.
- Sites such as Facebook can be essential to
- Avoid clipart, since it can make your
getting your message out.
presentation look dated and unprofessional.
- You will have to adjust your communication
- Use bullet points sparingly. If using bullet
style to a more informal approach.
points, be sure they are less than six words
- Friends can be gathered on these sites.
long.
Tweeting - Eliminate the use of headings or titles unless
they communicate the main message.
- This website allows you to broadcast very short - Headings should not be used to introduce or
message called “tweets” to people who have identify the topic of the slide.
elected to follow your posts. - Use animations, slide transitions, audio, and
- This is not the place for a long treatise. Instead, video sparingly.
briefly refer to a new product, message, or - Highlight the most important information in
development a company is excited about. tables and graphs.
Blog - Create a handout to accompany your
presentation.
- The word blog is short for web log. - Be passionate about your topic.
- These sites are often written by amateurs, but
getting a blogger to review a product or service
can be a good way to spread the word about
small business.

Video Conferencing

- When you want to convey your message with

physical gestures and facial expressions, this
form of technology can be an effective
communication tool.
- This gives you the face-to-face meeting you
need without having to be in the same location.

Multimedia – uses a combination of different content

forms such as text, audio, images, animations, video,
and interactive content.

Multimedia presentation – differs from a normal

presentation in that it contains some form of animation
or media.

WEEK 11 – MULTIMEDIA PRESENTATION

Tips for Creating Effective Presentations

- Design a template that is free from distracting

items.
- Ensure your template promotes readability.
- Select a san serif font. Sans serif font (translated
as “without serifs”), such as Calibri, Arial, and
Trebuchet, produce a cleaner, less cluttered,
easier to read look.
- Always use fonts that are 24 points or larger.