Cultural Briefing Instructions

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CULTURAL BRIEFING

INSTRUCTIONS

INTERCULTURAL MANAGEMENT Professor: Elkin Carmona


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OBJECTIVE
The objective of this cultural briefing activity is to equip students with the skills to
effectively research, analyze, and present accurate and relevant information about
the culture of an assigned country. Through collaborative group efforts, students will
delve into the unique aspects of the chosen culture, drawing upon resources such
as Martin Gannon's cultural metaphoric approach, the GLOBE Study, and Erin
Meyer's Culture Map. The aim is not only to comprehend and communicate the
cultural nuances but also to stimulate insightful discussions among classmates. By
synthesizing information, understanding workplace behaviors, and addressing
intercultural challenges, students will demonstrate their competency in adapting to
diverse contexts, creative thinking, context reading, and managing
internationalization processes. The activity encourages engagement and active
learning, contributing to a holistic understanding of cross-cultural management..

INTERCULTURAL
Professor Elkin Carmona EAFIT 2
MANAGEMENT
CULTURAL BRIEFING
INSTRUCTIONS

1. Group Formation: Utilize [LINK] to create 8 groups of 4 students each and ONLY 1 group of
3 students (no exceptions). Indicate your selected country within the group.

2. Objective: Your goal is to educate your classmates on accurate and relevant information
about the culture(s) of your assigned country. Thoroughly research and understand the chosen
culture.

3. Presentation Content: Present 1 country from a specific cultural region (Regions divided
according to the cultural clusters of the GLOBE Study AND the country must be included in
Martin Gannon’s 29 country metaphors), answering the following guiding questions and
instructions:
a. Highlight unique and relevant aspects of your country, discussing its similarity to its broader
cultural cluster according to the GLOBE Study.
b. Describe cultural practices, with a focus on work-life, along with related values and beliefs.
c. Explore potential challenges with members of other clusters in a working environment and
identify the benefits this culture brings to the table.
NOTE: The United States is excluded from this Activity

4. Resources: Utilize the following resources:


a. Cultural metaphor (specific chapter from Martin Gannon’s Book for your country),
b. Dimensional, quantitative information from the GLOBE Study,
c. Behavioral information from the Culture Map by Erin Meyer,
d. Interaction with a cultural informant (recorded video interview, Zoom connection, in-
person participation).
e. Avoid relying on random webpages for Do's and Don'ts without explaining the underlying
beliefs or values and the context. Also: Do not stereotype

5. Important Considerations:
a. Synthesize information and make choices about what to include in your presentation.
b. Limit the use of videos (maximum 2, not longer than 4 minutes each). One of the videos
will be an edited short version of your interview with your cultural informant.
c. Time limit: Presentation approximately 30 minutes (strict cutoff at 35), followed by up to
10 minutes of discussion and Q&A.

6. Country Selection:
a. Decide for yourself which country (within the cluster) is most relevant for your
presentation – based on the availability of a cultural metaphor, and your access to an
interviewee/cultural informant. I recommend getting started very early in finding an
informant.
INTERCULTURAL
Professor Elkin Carmona EAFIT 3
MANAGEMENT
7. Preparation and Discussion:
a. Stimulate discussion with classmates and be prepared for follow-up questions.

8. Quiz Preparation: Prepare 5 relevant multiple-choice questions about your briefing for a
quiz. Do not share them with classmates; upload them separately on Interactiva in a Word file.

9. Submission Deadline: Due on March 8, 15, 22 (by group). – I will assign the presentations
dates randomly

10. Weightage: Counts for 25% of your overall grade.

11. Penalties
a. Adherence to Time Limits: Ensure your presentation does not exceed 45 minutes. A
grace period of 2 minutes is allowed. Exceeding this time frame results in a penalty of
1.0.
Note: Presentation: approx. 30 minutes (I will cut you off at 35), up to 10 minutes of
discussion, Q+A, etc.
b. Video Duration Management: Limit videos to a maximum of 4 minutes. Videos
exceeding this limit incur a penalty of 0.5.
c. Inclusion of References: Ensure your presentation includes proper references and a
bibliography. Failure to include these elements results in a penalty of 3.0.

Grading / Rubric
a. Overview of selected country and relation to cluster: 10%
b. Comprehensive use of resources on values, general cultural context, and workplace
behavior: 15%
c. Correct comparative description of country cultural aspects within the global context:
10%
d. Correct synthesis and relation of practices to values and general behaviors: 10%
e. Identification of typical intercultural challenges and potential contributions at work: 20%
f. Adequate use of the cultural informant: 20%
g. Audience Engagement and Learning: Lively, balanced, and attractive presentation,
discussion, and interaction: 15%

Competences Evaluated
• Adaptation to different contexts
• Creative thinking
• Context reading
• Management of internationalization processes

INTERCULTURAL
Professor Elkin Carmona EAFIT 4
MANAGEMENT

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